Western Wealth Management, LLC

GOLDEN, CO · CIK 1767902 · 13F filing filed 2023-02-03

SEC-registered investment adviser since 2016 · limited liability company

Assets managed$5.4bn
Staff98 · 95 in investment roles
Main clients (by assets)High net worth individuals 66%, Individuals 28%, Pension plans 3%
Websitedurableadvisor.com
Form ADV · 2026-06-09SEC adviser record

$978.4m reported value -44.0% vs Q3 2022

609positions

21.3%in top 10

20 new 20 added 568 reduced 221 sold out vs Q3 2022

Holdings, Q4 2022

The small lines show how much was held over the last 4 quarters (adjusted for stock splits).

#	Security	Ticker	Shares	Value	% of portfolio	Change	Shares change
1	APPLE INC COM AAPL	AAPL	355,366	$46.2m4.72%	4.72%	Reduced -303.5k	-303,466 -46.1%
2	INVESCO QQQ TR UNIT SER 1 QQQ	QQQ	112,059	$29.8m3.05%	3.05%	Reduced -103.5k	-103,517 -48.0%
3	MICROSOFT CORP COM MSFT	MSFT	81,610	$19.6m2.00%	2.00%	Reduced -65.7k	-65,687 -44.6%
4	FIRST TR EXCHANGE TRADED FD RISNG DIVD ACHIV RDVY	RDVY	435,585	$19.1m1.96%	1.96%	Reduced -479.3k	-479,284 -52.4%
5	BERKSHIRE HATHAWAY INC DEL CL B NEW BRK.B	BRK.B	58,088	$17.9m1.83%	1.83%	Reduced -35.0k	-34,966 -37.6%
6	SPDR SER TR PRTFLO S&P500 HI SPYD	SPYD	436,596	$17.3m1.77%	1.77%	Reduced -449.5k	-449,527 -50.7%
7	FIRST TR EXCHANGE-TRADED FD CAP STRENGTH ETF FTCS	FTCS	214,487	$16.1m1.64%	1.64%	Reduced -187.9k	-187,941 -46.7%
8	VANGUARD SPECIALIZED FUNDS DIV APP ETF VIG	VIG	102,964	$15.6m1.60%	1.60%	Reduced -100.0k	-100,039 -49.3%
9	SPDR S&P 500 ETF TR TR UNIT SPY	SPY	35,368	$13.5m1.38%	1.38%	Reduced -41.5k	-41,458 -54.0%
10	ISHARES TR S&P 500 GRWT ETF IVW	IVW	225,008	$13.2m1.35%	1.35%	Reduced -227.6k	-227,613 -50.3%
11	ISHARES TR CORE S&P500 ETF IVV	IVV	33,504	$12.9m1.32%	1.32%	Reduced -38.5k	-38,485 -53.5%
12	AMAZON COM INC COM AMZN	AMZN	130,710	$11.0m1.12%	1.12%	Reduced -102.7k	-102,747 -44.0%
13	SPDR SERIES TRUST PORTFOLIO S&P500 SPYM	SPYM	231,287	$10.4m1.06%	1.06%	Reduced -223.5k	-223,535 -49.1%
14	ISHARES TR CORE S&P MCP ETF IJH	IJH	42,521	$10.3m1.05%	1.05%	Reduced -49.2k	-49,232 -53.7%
15	VANGUARD INDEX FDS TOTAL STK MKT VTI	VTI	52,926	$10.1m1.03%	1.03%	Reduced -50.1k	-50,111 -48.6%
16	SPDR SERIES TRUST PRTFLO S&P500 VL SPYV	SPYV	257,901	$10.0m1.03%	1.03%	Reduced -224.7k	-224,679 -46.6%
17	SELECT SECTOR SPDR TR SBI HEALTHCARE XLV	XLV	73,662	$10.0m1.02%	1.02%	Reduced -56.3k	-56,318 -43.3%
18	BERKSHIRE HATHAWAY INC DEL CL A BRK.A	BRK.A	18	$8.4m0.86%	0.86%	Reduced -1	-1 -5.3%
19	ALPHABET INC CAP STK CL A GOOGL	GOOGL	92,658	$8.2m0.84%	0.84%	Reduced -77.6k	-77,589 -45.6%
20	FIRST TR VALUE LINE DIVID IN SHS FVD	FVD	195,397	$7.8m0.80%	0.80%	Reduced -124.8k	-124,799 -39.0%
21	COSTCO WHSL CORP NEW COM COST	COST	15,598	$7.1m0.73%	0.73%	Reduced -11.2k	-11,233 -41.9%
22	INVESCO EXCH TRADED FD TR II NASDAQ 100 ETF QQQM	QQQM	63,647	$7.0m0.71%	0.71%	Reduced -78.6k	-78,585 -55.2%
23	PACER FDS TR LUNT LRG CP ALTR ALTL	ALTL	172,053	$7.0m0.71%	0.71%	Reduced -267.1k	-267,087 -60.8%
24	SPDR SER TR S&P DIVID ETF SDY	SDY	55,413	$6.9m0.71%	0.71%	Reduced -46.6k	-46,628 -45.7%
25	ISHARES TR S&P 500 VAL ETF IVE	IVE	47,345	$6.9m0.70%	0.70%	Reduced -45.4k	-45,389 -49.0%
26	VISA INC COM CL A V	V	32,356	$6.7m0.69%	0.69%	Reduced -23.4k	-23,408 -42.0%
27	JOHNSON & JOHNSON COM JNJ	JNJ	37,977	$6.7m0.69%	0.69%	Reduced -25.1k	-25,105 -39.8%
28	SPDR SERIES TRUST PORTFOLIO S&P400 SPMD	SPMD	152,491	$6.5m0.66%	0.66%	Reduced -137.2k	-137,212 -47.4%
29	HOME DEPOT INC COM HD	HD	19,990	$6.3m0.65%	0.65%	Reduced -13.1k	-13,087 -39.6%
30	FIRST TR SML CP CORE ALPHA F COM SHS FYX	FYX	78,246	$6.1m0.63%	0.63%	Reduced -75.2k	-75,194 -49.0%
31	JPMORGAN CHASE & CO COM JPM	JPM	43,418	$5.8m0.60%	0.60%	Reduced -23.0k	-22,984 -34.6%
32	CHEVRON CORP NEW COM CVX	CVX	32,135	$5.8m0.59%	0.59%	Reduced -19.8k	-19,775 -38.1%
33	TESLA INC COM TSLA	TSLA	45,834	$5.6m0.58%	0.58%	Reduced -30.7k	-30,716 -40.1%
34	VICTORY PORTFOLIOS II VCSHS US EQ INCM CDC	CDC	88,324	$5.5m0.56%	0.56%	Reduced -100.0k	-99,976 -53.1%
35	UNITEDHEALTH GROUP INC COM UNH	UNH	10,227	$5.4m0.55%	0.55%	Reduced -6.8k	-6,820 -40.0%
36	ABBVIE INC COM ABBV	ABBV	33,443	$5.4m0.55%	0.55%	Reduced -21.8k	-21,821 -39.5%
37	BROADCOM INC COM AVGO	AVGO	9,492	$5.3m0.54%	0.54%	Reduced -6.4k	-6,369 -40.2%
38	SELECT SECTOR SPDR TR ENERGY XLE	XLE	59,530	$5.2m0.53%	0.53%	Reduced -43.0k	-43,048 -42.0%
39	EXXON MOBIL CORP COM XOM	XOM	46,426	$5.1m0.52%	0.52%	Reduced -23.9k	-23,902 -34.0%
40	SELECT SECTOR SPDR TR TECHNOLOGY XLK	XLK	40,936	$5.1m0.52%	0.52%	Reduced -36.3k	-36,299 -47.0%
41	SPDR SERIES TRUST PRTFLO S&P500 GW SPYG	SPYG	99,377	$5.0m0.51%	0.51%	Reduced -90.5k	-90,541 -47.7%
42	ISHARES TR CORE S&P SCP ETF IJR	IJR	48,924	$4.6m0.47%	0.47%	Reduced -56.2k	-56,205 -53.5%
43	VANGUARD INDEX FDS S&P 500 ETF SHS VOO	VOO	13,143	$4.6m0.47%	0.47%	Reduced -2.6k	-2,625 -16.6%
44	COCA COLA CO COM KO	KO	71,608	$4.6m0.47%	0.47%	Reduced -51.9k	-51,864 -42.0%
45	PROSHARES TR SHORT S&P 500 NE SH	SH	282,741	$4.5m0.46%	0.46%	Reduced -38.8k	-38,800 -12.1%
46	SSGA ACTIVE ETF TR BLACKSTONE SENR SRLN	SRLN	108,870	$4.5m0.46%	0.46%	Reduced -35.8k	-35,786 -24.7%
47	SELECT SECTOR SPDR TR SBI INT-UTILS XLU	XLU	62,675	$4.4m0.45%	0.45%	Reduced -59.0k	-58,995 -48.5%
48	VERIZON COMMUNICATIONS INC COM VZ	VZ	111,016	$4.4m0.45%	0.45%	Reduced -87.4k	-87,434 -44.1%
49	FIRST TR EXCH TRADED FD III PFD SECS INC ETF FPE	FPE	258,127	$4.3m0.44%	0.44%	Reduced -485.8k	-485,813 -65.3%
50	MCDONALDS CORP COM MCD	MCD	15,592	$4.1m0.42%	0.42%	Reduced -12.7k	-12,684 -44.9%
51	VANGUARD WORLD FD INF TECH ETF VGT	VGT	11,824	$3.8m0.39%	0.39%	Reduced -12.8k	-12,767 -51.9%
52	VANGUARD TAX-MANAGED FDS VAN FTSE DEV MKT VEA	VEA	88,517	$3.7m0.38%	0.38%	Reduced -29.7k	-29,681 -25.1%
53	INDEXIQ ACTIVE ETF TR IQ ULTR SHT DU IQ ULTR SHT DU		77,943	$3.7m0.38%	0.38%	Reduced -21.8k	-21,765 -21.8%
54	CINTAS CORP COM CTAS	CTAS	8,088	$3.7m0.37%	0.37%	Reduced -8.3k	-8,253 -50.5%
55	SPDR GOLD TR GOLD SHS GLD	GLD	21,045	$3.6m0.36%	0.36%	Reduced -19.3k	-19,327 -47.9%
56	CVS HEALTH CORP COM CVS	CVS	37,514	$3.5m0.36%	0.36%	Reduced -26.7k	-26,714 -41.6%
57	OREILLY AUTOMOTIVE INC COM ORLY	ORLY	4,116	$3.5m0.36%	0.36%	Reduced -4.0k	-3,969 -49.1%
58	SPDR SERIES TRUST PORTFOLI S&P1500 SPTM	SPTM	73,009	$3.5m0.35%	0.35%	Reduced -56.0k	-55,973 -43.4%
59	ISHARES TR MSCI USA MIN VOL USMV	USMV	47,859	$3.5m0.35%	0.35%	Reduced -63.9k	-63,892 -57.2%
60	ALPHABET INC CAP STK CL C GOOG	GOOG	38,634	$3.4m0.35%	0.35%	Reduced -40.0k	-40,029 -50.9%
61	QUALCOMM INC COM QCOM	QCOM	31,161	$3.4m0.35%	0.35%	Reduced -13.7k	-13,733 -30.6%
62	MASTERCARD INCORPORATED CL A MA	MA	9,819	$3.4m0.35%	0.35%	Reduced -10.4k	-10,420 -51.5%
63	CISCO SYS INC COM CSCO	CSCO	70,579	$3.4m0.34%	0.34%	Reduced -45.5k	-45,548 -39.2%
64	SELECT SECTOR SPDR TR RL EST SEL SEC XLRE	XLRE	89,136	$3.3m0.34%	0.34%	Reduced -209.0k	-209,047 -70.1%
65	FIRST TR EXCHNG TRADED FD VI TCW UNCONSTRAI UCON	UCON	135,920	$3.3m0.33%	0.33%	Reduced -28.1k	-28,122 -17.1%
66	SCHWAB STRATEGIC TR US DIVIDEND EQ SCHD	SCHD	42,960	$3.2m0.33%	0.33%	Reduced -23.3k	-23,291 -35.2%
67	PROCTER AND GAMBLE CO COM PG	PG	21,367	$3.2m0.33%	0.33%	Reduced -19.4k	-19,432 -47.6%
68	NVIDIA CORPORATION COM NVDA	NVDA	22,060	$3.2m0.33%	0.33%	Reduced -17.1k	-17,123 -43.7%
69	FIRST TR EXCH TRADED FD III MANAGD MUN ETF FMB	FMB	63,357	$3.2m0.32%	0.32%	Reduced -632	-632 -1.0%
70	FIRST TR EXCHANGE-TRADED FD SENIOR LN FD FTSL	FTSL	69,481	$3.1m0.32%	0.32%	Reduced -32.0k	-31,955 -31.5%
71	SPDR DOW JONES INDL AVERAGE UT SER 1 DIA	DIA	9,285	$3.1m0.31%	0.31%	Reduced -9.2k	-9,211 -49.8%
72	WALMART INC COM WMT	WMT	21,662	$3.1m0.31%	0.31%	Reduced -10.6k	-10,618 -32.9%
73	ISHARES TR CORE DIV GRWTH DGRO	DGRO	60,546	$3.0m0.31%	0.31%	Reduced -133.6k	-133,616 -68.8%
74	FIRST TR EXCHANGE TRAD FD VI FST TR GLB FD FTGC	FTGC	123,205	$3.0m0.31%	0.31%	Reduced -122.5k	-122,513 -49.9%
75	VANGUARD WHITEHALL FDS HIGH DIV YLD VYM	VYM	27,831	$3.0m0.31%	0.31%	Reduced -21.6k	-21,577 -43.7%
76	DIMENSIONAL ETF TRUST US CORE EQUITY 2 DFAC	DFAC	121,944	$3.0m0.30%	0.30%	Reduced -76.8k	-76,821 -38.6%
77	MERCK & CO INC COM MRK	MRK	26,665	$3.0m0.30%	0.30%	Reduced -23.2k	-23,215 -46.5%
78	INVESCO EXCH TRADED FD TR II S&P500 LOW VOL SPLV	SPLV	46,132	$2.9m0.30%	0.30%	Reduced -38.1k	-38,059 -45.2%
79	SCHWAB STRATEGIC TR US LRG CAP ETF SCHX	SCHX	63,692	$2.9m0.29%	0.29%	Reduced -43.2k	-43,205 -40.4%
80	VANGUARD INDEX FDS GROWTH ETF VUG	VUG	13,473	$2.9m0.29%	0.29%	Reduced -12.2k	-12,236 -47.6%
81	ISHARES TR MSCI USA QLT FCT QUAL	QUAL	24,943	$2.8m0.29%	0.29%	Reduced -30.0k	-30,015 -54.6%
82	FIRST MID ILL BANCSHARES INC COM FMBH	FMBH	88,164	$2.8m0.29%	0.29%	Reduced -88.2k	-88,164 -50.0%
83	FIRST TR EXCHANGE-TRADED FD FIRST TR ENH NEW FTSM	FTSM	47,494	$2.8m0.29%	0.29%	Reduced -42.6k	-42,579 -47.3%
84	FIRST TR EXCHANGE-TRADED FD SMID RISNG ETF SDVY	SDVY	108,061	$2.8m0.29%	0.29%	Reduced -34.3k	-34,304 -24.1%
85	ISHARES TR SELECT DIVID ETF DVY	DVY	23,180	$2.8m0.29%	0.29%	Reduced -23.1k	-23,081 -49.9%
86	VANECK ETF TRUST MRNGSTR WDE MOAT MOAT	MOAT	42,854	$2.8m0.28%	0.28%	Reduced -22.0k	-21,952 -33.9%
87	ISHARES TR MSCI USA MMENTM MTUM	MTUM	19,005	$2.8m0.28%	0.28%	Reduced -19.0k	-19,043 -50.0%
88	SPDR SER TR PORTFOLIO S&P600 SPSM	SPSM	74,739	$2.8m0.28%	0.28%	Reduced -48.2k	-48,210 -39.2%
89	BANK AMERICA CORP COM BAC	BAC	83,185	$2.8m0.28%	0.28%	Reduced -17.3k	-17,345 -17.2%
90	WISDOMTREE TR US QTLY DIV GRT DGRW	DGRW	45,501	$2.7m0.28%	0.28%	Reduced -33.3k	-33,284 -42.2%
91	INVESCO EXCHANGE TRADED FD T S&P500 QUALITY SPHQ	SPHQ	62,023	$2.7m0.28%	0.28%	Reduced -65.7k	-65,718 -51.5%
92	THERMO FISHER SCIENTIFIC INC COM TMO	TMO	4,953	$2.7m0.28%	0.28%	Reduced -3.0k	-3,005 -37.8%
93	ISHARES TR RUSSELL 2000 ETF IWM	IWM	15,479	$2.7m0.28%	0.28%	Reduced -16.5k	-16,523 -51.6%
94	SELECT SECTOR SPDR TR FINANCIAL XLF	XLF	78,793	$2.7m0.28%	0.28%	Reduced -78.7k	-78,680 -50.0%
95	VICTORY PORTFOLIOS II VICSHS DV AC ETF VSDA	VSDA	60,095	$2.7m0.27%	0.27%	Reduced -7.6k	-7,629 -11.3%
96	CONOCOPHILLIPS COM COP	COP	22,287	$2.6m0.27%	0.27%	Reduced -15.6k	-15,611 -41.2%
97	ELI LILLY & CO COM LLY	LLY	7,160	$2.6m0.27%	0.27%	Reduced -5.0k	-4,999 -41.1%
98	PFIZER INC COM PFE	PFE	50,944	$2.6m0.27%	0.27%	Reduced -29.8k	-29,829 -36.9%
99	PEPSICO INC COM PEP	PEP	13,981	$2.5m0.26%	0.26%	Reduced -10.7k	-10,697 -43.4%
100	ABBOTT LABS COM ABT	ABT	22,736	$2.5m0.26%	0.26%	Reduced -15.4k	-15,387 -40.4%

Sold out since Q3 2022

Security	Ticker	Shares held before	Value then
GLOBAL X FDS SIL	SIL	79,424	$1.9m79.4k shares
INVESCO EXCHANGE TRADED FD T PTH	PTH	15,614	$1.9m15.6k shares
BARCLAYS BANK PLC CAPE	CAPE	86,878	$1.6m86.9k shares
COHEN & STEERS LTD DURATION LDP	LDP	72,383	$1.3m72.4k shares
VMWARE INC VMW	VMW	11,898	$1.3m11.9k shares
ISHARES TR IMCG	IMCG	19,868	$1.0m19.9k shares
TWITTER INC TWTR	TWTR	18,217	$801.0k18.2k shares
ISHARES INC EEMV	EEMV	13,864	$702.0k13.9k shares
ISHARES U S ETF TR COMT	COMT	18,421	$657.0k18.4k shares
FIRST TR EXCHANGE TRADED FD FPXI	FPXI	17,320	$621.0k17.3k shares
JOHN HANCOCK EXCHANGE TRADED		20,988	$608.0k21.0k shares
GLADSTONE LD CORP LAND	LAND	33,276	$599.0k33.3k shares
TE CONNECTIVITY LTD TEL1USD	TEL1USD	5,016	$557.0k5.0k shares
FIRST TR EXCHANGE TRADED FD FXR	FXR	11,942	$548.0k11.9k shares
INVESCO EXCH TRD SLF IDX FD		24,438	$535.0k24.4k shares
SCHWAB STRATEGIC TR SCHR	SCHR	10,608	$524.0k10.6k shares
ISHARES TR MBB	MBB	5,440	$498.0k5.4k shares
LPL FINL HLDGS INC LPLA	LPLA	2,265	$496.0k2.3k shares
VANGUARD SCOTTSDALE FDS VONV	VONV	8,262	$494.0k8.3k shares
BRITISH AMERN TOB PLC BTI	BTI	13,839	$492.0k13.8k shares
ALIBABA GROUP HLDG LTD BABA	BABA	6,018	$480.0k6.0k shares
GLOBAL X FDS COPX	COPX	16,916	$477.0k16.9k shares
GENERAC HLDGS INC GNRC	GNRC	2,630	$470.0k2.6k shares
AIRBNB INC ABNB	ABNB	4,484	$470.0k4.5k shares
ACCENTURE PLC IRELAND ACN	ACN	1,800	$467.0k1.8k shares