Western Wealth Management, LLC

GOLDEN, CO · CIK 1767902 · 13F filing filed 2023-08-30

SEC-registered investment adviser since 2016 · limited liability company

Assets managed$5.4bn
Staff98 · 95 in investment roles
Main clients (by assets)High net worth individuals 66%, Individuals 28%, Pension plans 3%
Websitedurableadvisor.com
Form ADV · 2026-06-09SEC adviser record

$1.2bn reported value +9.1% vs Q1 2023

645positions

24.5%in top 10

35 new 320 added 250 reduced 32 sold out vs Q1 2023

Holdings, Q2 2023

The small lines show how much was held over the last 4 quarters (adjusted for stock splits).

#	Security	Ticker	Shares	Value	% of portfolio	Change	Shares change
1	APPLE INC COM AAPL	AAPL	351,621	$68.2m5.82%	5.82%	Reduced -892	-892 -0.2%
2	INVESCO QQQ TR UNIT SER 1 QQQ	QQQ	135,033	$49.9m4.26%	4.26%	Added +16.5k	+16,462 13.9%
3	BERKSHIRE HATHAWAY INC DEL CL B NEW BRK.B	BRK.B	93,575	$31.9m2.72%	2.72%	Added +35.0k	+35,038 59.9%
4	MICROSOFT CORP COM MSFT	MSFT	86,798	$29.6m2.52%	2.52%	Added +1.0k	+1,031 1.2%
5	SPDR S&P 500 ETF TR TR UNIT SPY	SPY	42,318	$18.8m1.60%	1.60%	Added +7.7k	+7,666 22.1%
6	AMAZON COM INC COM AMZN	AMZN	143,375	$18.7m1.59%	1.59%	Added +6.2k	+6,234 4.5%
7	FIRST TR EXCHANGE TRADED FD RISNG DIVD ACHIV RDVY	RDVY	382,366	$18.0m1.54%	1.54%	Reduced -40.1k	-40,058 -9.5%
8	INVESCO EXCH TRADED FD TR II NASDAQ 100 ETF QQQM	QQQM	117,528	$17.9m1.52%	1.52%	Added +37.3k	+37,303 46.5%
9	FIRST TR EXCHANGE-TRADED FD CAP STRENGTH ETF FTCS	FTCS	232,900	$17.5m1.49%	1.49%	Reduced -7.6k	-7,573 -3.1%
10	VANGUARD SPECIALIZED FUNDS DIV APP ETF VIG	VIG	103,788	$16.9m1.44%	1.44%	Reduced -243	-243 -0.2%
11	SPDR SERIES TRUST PORTFOLIO S&P500 SPYM	SPYM	309,705	$16.1m1.38%	1.38%	Added +62.3k	+62,298 25.2%
12	ISHARES TR S&P 500 GRWT ETF IVW	IVW	223,163	$15.7m1.34%	1.34%	Added +4.6k	+4,562 2.1%
13	SPDR SERIES TRUST PRTFLO S&P500 VL SPYV	SPYV	356,775	$15.4m1.31%	1.31%	Added +38.8k	+38,802 12.2%
14	ISHARES TR CORE S&P500 ETF IVV	IVV	31,716	$14.1m1.21%	1.21%	Reduced -773	-773 -2.4%
15	ALPHABET INC CAP STK CL A GOOGL	GOOGL	103,909	$12.4m1.06%	1.06%	Added +6.7k	+6,719 6.9%
16	VANGUARD INDEX FDS TOTAL STK MKT VTI	VTI	54,995	$12.1m1.03%	1.03%	Added +1.4k	+1,391 2.6%
17	TESLA INC COM TSLA	TSLA	45,582	$11.9m1.02%	1.02%	Reduced -2.6k	-2,640 -5.5%
18	NVIDIA CORPORATION COM NVDA	NVDA	27,547	$11.7m0.99%	0.99%	Added +1.6k	+1,556 6.0%
19	ISHARES TR CORE S&P MCP ETF IJH	IJH	41,090	$10.7m0.92%	0.92%	Reduced -1.5k	-1,503 -3.5%
20	BERKSHIRE HATHAWAY INC DEL CL A BRK.A	BRK.A	20	$10.4m0.88%	0.88%	Unchanged
21	SELECT SECTOR SPDR TR SBI HEALTHCARE XLV	XLV	70,680	$9.4m0.80%	0.80%	Reduced -4.5k	-4,530 -6.0%
22	BROADCOM INC COM AVGO	AVGO	10,279	$8.9m0.76%	0.76%	Added +354	+354 3.6%
23	COSTCO WHSL CORP NEW COM COST	COST	16,445	$8.9m0.76%	0.76%	Added +422	+422 2.6%
24	SPDR SERIES TRUST PRTFLO S&P500 GW SPYG	SPYG	138,486	$8.4m0.72%	0.72%	Added +21.8k	+21,822 18.7%
25	FIRST TR VALUE LINE DIVID IN SHS FVD	FVD	206,416	$8.3m0.71%	0.71%	Reduced -673	-673 -0.3%
26	SPDR SERIES TRUST PORTFOLIO S&P400 SPMD	SPMD	176,047	$8.1m0.69%	0.69%	Added +22.5k	+22,465 14.6%
27	VISA INC COM CL A V	V	33,645	$8.0m0.68%	0.68%	Added +899	+899 2.8%
28	ISHARES TR S&P 500 VAL ETF IVE	IVE	46,649	$7.5m0.64%	0.64%	Added +139	+139 0.3%
29	SPDR SER TR PORTFOLIO S&P600 SPSM	SPSM	191,002	$7.4m0.63%	0.63%	Added +67.1k	+67,098 54.1%
30	SELECT SECTOR SPDR TR TECHNOLOGY XLK	XLK	40,439	$7.0m0.60%	0.60%	Reduced -145	-145 -0.4%
31	SPDR SER TR S&P DIVID ETF SDY	SDY	56,315	$6.9m0.59%	0.59%	Reduced -605	-605 -1.1%
32	JPMORGAN CHASE & CO COM JPM	JPM	46,869	$6.8m0.58%	0.58%	Added +1.7k	+1,717 3.8%
33	HOME DEPOT INC COM HD	HD	19,738	$6.1m0.52%	0.52%	Reduced -816	-816 -4.0%
34	JOHNSON & JOHNSON COM JNJ	JNJ	36,970	$6.1m0.52%	0.52%	Reduced -694	-694 -1.8%
35	FIRST TR SML CP CORE ALPHA F COM SHS FYX	FYX	68,863	$5.7m0.48%	0.48%	Reduced -6.1k	-6,051 -8.1%
36	VANGUARD INDEX FDS S&P 500 ETF SHS VOO	VOO	13,640	$5.6m0.47%	0.47%	Reduced -272	-272 -2.0%
37	FIRST TR EXCHNG TRADED FD VI TCW UNCONSTRAI UCON	UCON	225,509	$5.5m0.46%	0.46%	Added +56.9k	+56,879 33.7%
38	FIRST TR EXCHANGE-TRADED FD FIRST TR ENH NEW FTSM	FTSM	90,378	$5.4m0.46%	0.46%	Added +802	+802 0.9%
39	VANGUARD WORLD FD INF TECH ETF VGT	VGT	11,901	$5.3m0.45%	0.45%	Added +86	+86 0.7%
40	ALPHABET INC CAP STK CL C GOOG	GOOG	41,435	$5.0m0.43%	0.43%	Added +1.8k	+1,825 4.6%
41	UNITEDHEALTH GROUP INC COM UNH	UNH	10,336	$5.0m0.42%	0.42%	Added +278	+278 2.8%
42	VERIZON COMMUNICATIONS INC COM VZ	VZ	132,596	$4.9m0.42%	0.42%	Added +2.9k	+2,898 2.2%
43	ABBVIE INC COM ABBV	ABBV	36,246	$4.9m0.42%	0.42%	Reduced -1.7k	-1,706 -4.5%
44	EXXON MOBIL CORP COM XOM	XOM	45,399	$4.9m0.42%	0.42%	Added +1.0k	+1,018 2.3%
45	META PLATFORMS INC CL A META	META	16,961	$4.9m0.42%	0.42%	Added +1.6k	+1,554 10.1%
46	MCDONALDS CORP COM MCD	MCD	16,029	$4.8m0.41%	0.41%	Reduced -74	-74 -0.5%
47	CHEVRON CORP NEW COM CVX	CVX	30,244	$4.8m0.41%	0.41%	Reduced -497	-497 -1.6%
48	WISDOMTREE TR US QTLY DIV GRT DGRW	DGRW	68,844	$4.6m0.39%	0.39%	Added +17.3k	+17,340 33.7%
49	ISHARES TR CORE S&P SCP ETF IJR	IJR	45,294	$4.5m0.39%	0.39%	Reduced -2.2k	-2,183 -4.6%
50	COCA COLA CO COM KO	KO	74,187	$4.5m0.38%	0.38%	Added +2.1k	+2,112 2.9%
51	FIRST TR EXCH TRADED FD III PFD SECS INC ETF FPE	FPE	271,022	$4.3m0.37%	0.37%	Added +6.8k	+6,766 2.6%
52	ISHARES TR MSCI USA QLT FCT QUAL	QUAL	32,042	$4.3m0.37%	0.37%	Reduced -666	-666 -2.0%
53	VANECK ETF TRUST MRNGSTR WDE MOAT MOAT	MOAT	53,944	$4.3m0.37%	0.37%	Added +6.1k	+6,075 12.7%
54	DIMENSIONAL ETF TRUST US CORE EQUITY 2 DFAC	DFAC	157,118	$4.3m0.36%	0.36%	Added +6.2k	+6,203 4.1%
55	ELI LILLY & CO COM LLY	LLY	8,907	$4.2m0.36%	0.36%	Added +512	+512 6.1%
56	SPDR INDEX SHS FDS PORTFOLIO EMG MK SPEM	SPEM	121,497	$4.2m0.36%	0.36%	Added +2.0k	+1,962 1.6%
57	SPDR SERIES TRUST PORTFOLI S&P1500 SPTM	SPTM	76,020	$4.1m0.35%	0.35%	Added +2.2k	+2,171 2.9%
58	SPDR GOLD TR GOLD SHS GLD	GLD	23,176	$4.1m0.35%	0.35%	Reduced -306	-306 -1.3%
59	ISHARES TR CORE MSCI EAFE IEFA	IEFA	61,082	$4.1m0.35%	0.35%	Added +26.0k	+26,032 74.3%
60	OREILLY AUTOMOTIVE INC COM ORLY	ORLY	4,226	$4.0m0.34%	0.34%	Added +29	+29 0.7%
61	CINTAS CORP COM CTAS	CTAS	8,041	$4.0m0.34%	0.34%	Reduced -40	-40 -0.5%
62	CISCO SYS INC COM CSCO	CSCO	77,103	$4.0m0.34%	0.34%	Added +2.1k	+2,109 2.8%
63	QUALCOMM INC COM QCOM	QCOM	32,700	$3.9m0.33%	0.33%	Added +963	+963 3.0%
64	MASTERCARD INCORPORATED CL A MA	MA	9,851	$3.9m0.33%	0.33%	Added +205	+205 2.1%
65	SSGA ACTIVE ETF TR BLACKSTONE SENR SRLN	SRLN	91,937	$3.8m0.33%	0.33%	Reduced -13.3k	-13,298 -12.6%
66	VANGUARD TAX-MANAGED FDS VAN FTSE DEV MKT VEA	VEA	80,063	$3.7m0.32%	0.32%	Added +4.8k	+4,834 6.4%
67	SCHWAB STRATEGIC TR US DIVIDEND EQ SCHD	SCHD	50,828	$3.7m0.31%	0.31%	Added +5.1k	+5,138 11.2%
68	VANGUARD INDEX FDS GROWTH ETF VUG	VUG	12,819	$3.6m0.31%	0.31%	Reduced -924	-924 -6.7%
69	INVESCO EXCH TRD SLF IDX FD RUSL 1000 DYNM OMFL	OMFL	73,278	$3.6m0.31%	0.31%	Added +56.9k	+56,913 347.8%
70	PROCTER AND GAMBLE CO COM PG	PG	23,396	$3.6m0.30%	0.30%	Added +373	+373 1.6%
71	SELECT SECTOR SPDR TR ENERGY XLE	XLE	42,933	$3.5m0.30%	0.30%	Reduced -11.3k	-11,310 -20.9%
72	SELECT SECTOR SPDR TR RL EST SEL SEC XLRE	XLRE	91,989	$3.5m0.30%	0.30%	Added +2.2k	+2,169 2.4%
73	FIRST TR EXCH TRADED FD III MANAGD MUN ETF FMB	FMB	66,273	$3.4m0.29%	0.29%	Reduced -2.5k	-2,542 -3.7%
74	J P MORGAN EXCHANGE TRADED F EQUITY PREMIUM JEPI	JEPI	60,230	$3.3m0.28%	0.28%	Added +21.8k	+21,810 56.8%
75	WALMART INC COM WMT	WMT	21,191	$3.3m0.28%	0.28%	Reduced -590	-590 -2.7%
76	ISHARES TR MSCI USA MIN VOL USMV	USMV	44,409	$3.3m0.28%	0.28%	Reduced -3.9k	-3,903 -8.1%
77	VICTORY PORTFOLIOS II VICSHS DV AC ETF VSDA	VSDA	71,097	$3.3m0.28%	0.28%	Added +3.8k	+3,800 5.7%
78	SCHWAB STRATEGIC TR US LRG CAP ETF SCHX	SCHX	61,541	$3.2m0.27%	0.27%	Reduced -2.2k	-2,192 -3.4%
79	MERCK & CO INC COM MRK	MRK	27,465	$3.2m0.27%	0.27%	Added +755	+755 2.8%
80	VICTORY PORTFOLIOS II VCSHS US EQ INCM CDC	CDC	54,837	$3.2m0.27%	0.27%	Reduced -30.8k	-30,755 -35.9%
81	FIRST TR EXCHANGE-TRADED FD SMID RISNG ETF SDVY	SDVY	111,408	$3.2m0.27%	0.27%	Reduced -8.9k	-8,881 -7.4%
82	SPDR INDEX SHS FDS PORTFOLIO DEVLPD SPDW	SPDW	96,705	$3.1m0.27%	0.27%	Added +9.3k	+9,341 10.7%
83	INVESCO EXCH TRADED FD TR II S&P500 LOW VOL SPLV	SPLV	49,976	$3.1m0.27%	0.27%	Reduced -462	-462 -0.9%
84	SPDR SER TR PRTFLO S&P500 HI SPYD	SPYD	82,080	$3.0m0.26%	0.26%	Reduced -301.0k	-300,965 -78.6%
85	SELECT SECTOR SPDR TR FINANCIAL XLF	XLF	89,441	$3.0m0.26%	0.26%	Added +3.5k	+3,525 4.1%
86	SPDR DOW JONES INDL AVERAGE UT SER 1 DIA	DIA	8,590	$3.0m0.25%	0.25%	Reduced -384	-384 -4.3%
87	ISHARES TR RUSSELL 2000 ETF IWM	IWM	14,991	$2.8m0.24%	0.24%	Reduced -559	-559 -3.6%
88	INVESCO EXCHANGE TRADED FD T S&P500 QUALITY SPHQ	SPHQ	55,277	$2.8m0.24%	0.24%	Reduced -6.9k	-6,934 -11.2%
89	ISHARES TR CORE S&P TTL STK ITOT	ITOT	28,423	$2.8m0.24%	0.24%	Reduced -920	-920 -3.1%
90	PRINCIPAL EXCHANGE TRADED FD PRNC INVT GRAD IG	IG	130,797	$2.7m0.23%	0.23%	Added +36.5k	+36,526 38.8%
91	ISHARES TR CORE S&P US GWT IUSG	IUSG	27,482	$2.7m0.23%	0.23%	Reduced -1.7k	-1,717 -5.9%
92	BOEING CO COM BA	BA	12,618	$2.7m0.23%	0.23%	Reduced -390	-390 -3.0%
93	ISHARES INC CORE MSCI EMKT IEMG	IEMG	53,984	$2.7m0.23%	0.23%	Reduced -630	-630 -1.1%
94	PEPSICO INC COM PEP	PEP	14,291	$2.6m0.23%	0.23%	Added +380	+380 2.7%
95	DIMENSIONAL ETF TRUST WORLD EX US CORE DFAX	DFAX	113,106	$2.6m0.22%	0.22%	Added +4.5k	+4,514 4.2%
96	VANGUARD BD INDEX FDS TOTAL BND MRKT BND	BND	36,022	$2.6m0.22%	0.22%	Reduced -1.5k	-1,541 -4.1%
97	ISHARES TR RUS 1000 GRW ETF IWF	IWF	9,497	$2.6m0.22%	0.22%	Added +286	+286 3.1%
98	VANGUARD WHITEHALL FDS HIGH DIV YLD VYM	VYM	24,532	$2.6m0.22%	0.22%	Reduced -2.0k	-1,979 -7.5%
99	ISHARES TR CORE DIV GRWTH DGRO	DGRO	50,359	$2.6m0.22%	0.22%	Reduced -8.9k	-8,950 -15.1%
100	THERMO FISHER SCIENTIFIC INC COM TMO	TMO	4,887	$2.6m0.22%	0.22%	Reduced -92	-92 -1.9%

Sold out since Q1 2023

Security	Ticker	Shares held before	Value then
PACER FDS TR ALTL	ALTL	121,211	$4.6m121.2k shares
SPDR SER TR		22,887	$1.9m22.9k shares
ISHARES U S ETF TR IGBH	IGBH	47,755	$1.1m47.8k shares
DIGITAL RLTY TR INC DLR	DLR	6,355	$624.8k6.4k shares
KRAFT HEINZ CO KHC	KHC	16,099	$622.5k16.1k shares
WALGREENS BOOTS ALLIANCE INC WBA	WBA	9,937	$343.6k9.9k shares
SPDR INDEX SHS FDS GXC	GXC	3,600	$296.3k3.6k shares
TORO CO TTC	TTC	2,585	$287.3k2.6k shares
OXFORD LANE CAP CORP		54,081	$282.8k54.1k shares
PALANTIR TECHNOLOGIES INC PLTR	PLTR	33,076	$279.5k33.1k shares
FIRST TR EXCHANGE-TRADED ALP FYT	FYT	5,570	$254.5k5.6k shares
SCHWAB STRATEGIC TR FNDE	FNDE	9,699	$252.7k9.7k shares
JACOBS SOLUTIONS INC J	J	2,138	$251.3k2.1k shares
PIMCO ETF TR BOND	BOND	2,620	$243.0k2.6k shares
MICROCHIP TECHNOLOGY INC. MCHP	MCHP	2,866	$240.1k2.9k shares
SCHWAB STRATEGIC TR SCHR	SCHR	4,667	$235.4k4.7k shares
ISHARES TR IWO	IWO	1,008	$228.6k1.0k shares
AMERICAN CENTY ETF TR QGRO	QGRO	3,555	$228.3k3.6k shares
SHELL PLC SHEL	SHEL	3,941	$226.8k3.9k shares
ISHARES TR IBB	IBB	1,747	$225.6k1.7k shares
THE CIGNA GROUP CI	CI	841	$214.9k841 shares
ISHARES TR SMMV	SMMV	6,118	$212.2k6.1k shares
TRUIST FINL CORP TFC	TFC	6,110	$208.4k6.1k shares
APOLLO GLOBAL MGMT INC APO	APO	3,253	$205.5k3.3k shares
ISHARES TR AOK	AOK	5,820	$203.5k5.8k shares