Western Wealth Management, LLC

GOLDEN, CO · CIK 1767902 · 13F filing filed 2024-05-03

SEC-registered investment adviser since 2016 · limited liability company

Assets managed$5.4bn
Staff98 · 95 in investment roles
Main clients (by assets)High net worth individuals 66%, Individuals 28%, Pension plans 3%
Websitedurableadvisor.com
Form ADV · 2026-06-09SEC adviser record

$1.3bn reported value -7.3% vs Q4 2023

643positions

25.0%in top 10

41 new 219 added 343 reduced 92 sold out vs Q4 2023

Options: 2 call positions ($296.5k notional), 0 put positions (— notional) – listed below, not included above.

Holdings, Q1 2024

The small lines show how much was held over the last 4 quarters (adjusted for stock splits).

#	Security	Ticker	Shares	Value	% of portfolio	Change	Shares change
1	INVESCO QQQ TR UNIT SER 1 QQQ	QQQ	145,382	$64.6m5.02%	5.02%	Reduced -2.0k	-1,988 -1.4%
2	APPLE INC COM AAPL	AAPL	267,598	$45.9m3.57%	3.57%	Reduced -67.3k	-67,308 -20.1%
3	BERKSHIRE HATHAWAY INC DEL CL B NEW BRK.B	BRK.B	97,584	$41.0m3.19%	3.19%	Added +387	+387 0.4%
4	MICROSOFT CORP COM MSFT	MSFT	73,122	$30.8m2.39%	2.39%	Reduced -19.0k	-19,036 -20.7%
5	INVESCO EXCH TRADED FD TR II NASDAQ 100 ETF QQQM	QQQM	138,927	$25.4m1.97%	1.97%	Added +5.3k	+5,321 4.0%
6	SPDR SERIES TRUST PORTFOLIO S&P500 SPYM	SPYM	395,975	$24.4m1.89%	1.89%	Added +41.8k	+41,752 11.8%
7	AMAZON COM INC COM AMZN	AMZN	128,548	$23.2m1.80%	1.80%	Reduced -15.2k	-15,214 -10.6%
8	SPDR SERIES TRUST PRTFLO S&P500 VL SPYV	SPYV	446,710	$22.4m1.74%	1.74%	Reduced -38.5k	-38,526 -7.9%
9	SPDR SERIES TRUST PRTFLO S&P500 GW SPYG	SPYG	301,844	$22.1m1.72%	1.72%	Added +32.4k	+32,428 12.0%
10	NVIDIA CORPORATION COM NVDA	NVDA	24,161	$21.8m1.70%	1.70%	Reduced -5.1k	-5,123 -17.5%
11	SPDR S&P 500 ETF TR TR UNIT SPY	SPY	40,771	$21.3m1.66%	1.66%	Reduced -2.4k	-2,373 -5.5%
12	VANGUARD SPECIALIZED FUNDS DIV APP ETF VIG	VIG	115,835	$21.2m1.64%	1.64%	Added +8.1k	+8,129 7.5%
13	FIRST TR EXCHANGE TRADED FD RISNG DIVD ACHIV RDVY	RDVY	359,264	$20.2m1.57%	1.57%	Reduced -13.2k	-13,187 -3.5%
14	ISHARES TR S&P 500 GRWT ETF IVW	IVW	229,763	$19.4m1.51%	1.51%	Reduced -5.4k	-5,395 -2.3%
15	FIRST TR EXCHANGE-TRADED FD CAP STRENGTH ETF FTCS	FTCS	201,298	$17.2m1.34%	1.34%	Added +3.3k	+3,333 1.7%
16	ISHARES TR CORE S&P500 ETF IVV	IVV	32,067	$16.9m1.31%	1.31%	Reduced -574	-574 -1.8%
17	ALPHABET INC CAP STK CL A GOOGL	GOOGL	91,839	$13.9m1.08%	1.08%	Reduced -14.6k	-14,552 -13.7%
18	ISHARES TR CORE S&P MCP ETF IJH	IJH	208,390	$12.7m0.98%	0.98%	Reduced -6.3k	-6,290 -2.9%
19	FIRST TR EXCHANGE-TRADED FD SMID RISNG ETF SDVY	SDVY	343,777	$12.0m0.93%	0.93%	Added +26.3k	+26,270 8.3%
20	VANGUARD INDEX FDS TOTAL STK MKT VTI	VTI	45,475	$11.8m0.92%	0.92%	Reduced -10.4k	-10,397 -18.6%
21	FIRST TR EXCHANGE-TRADED FD FIRST TR ENH NEW FTSM	FTSM	191,171	$11.4m0.89%	0.89%	Added +30.1k	+30,134 18.7%
22	SPDR SER TR PORTFOLIO S&P600 SPSM	SPSM	259,996	$11.2m0.87%	0.87%	Reduced -8.1k	-8,072 -3.0%
23	COSTCO WHSL CORP NEW COM COST	COST	14,401	$10.6m0.82%	0.82%	Reduced -3.0k	-2,959 -17.0%
24	SPDR SERIES TRUST PORTFOLIO S&P400 SPMD	SPMD	197,051	$10.5m0.82%	0.82%	Reduced -17.6k	-17,647 -8.2%
25	BROADCOM INC COM AVGO	AVGO	7,622	$10.1m0.79%	0.79%	Reduced -2.9k	-2,878 -27.4%
26	SELECT SECTOR SPDR TR TECHNOLOGY XLK	XLK	48,363	$10.1m0.78%	0.78%	Reduced -1.7k	-1,660 -3.3%
27	SELECT SECTOR SPDR TR SBI HEALTHCARE XLV	XLV	63,202	$9.3m0.73%	0.73%	Added +5.7k	+5,746 10.0%
28	ISHARES TR S&P 500 VAL ETF IVE	IVE	47,440	$8.9m0.69%	0.69%	Reduced -1.5k	-1,465 -3.0%
29	VANECK ETF TRUST MRNGSTR WDE MOAT MOAT	MOAT	91,714	$8.2m0.64%	0.64%	Added +1.9k	+1,949 2.2%
30	VISA INC COM CL A V	V	29,092	$8.1m0.63%	0.63%	Reduced -6.6k	-6,580 -18.4%
31	WISDOMTREE TR US QTLY DIV GRT DGRW	DGRW	106,065	$8.1m0.63%	0.63%	Added +2.5k	+2,505 2.4%
32	SPDR INDEX SHS FDS PORTFOLIO DEVLPD SPDW	SPDW	220,319	$7.9m0.61%	0.61%	Added +7.3k	+7,279 3.4%
33	META PLATFORMS INC CL A META	META	15,537	$7.5m0.59%	0.59%	Reduced -1.2k	-1,213 -7.2%
34	VANGUARD INDEX FDS S&P 500 ETF SHS VOO	VOO	14,666	$7.1m0.55%	0.55%	Reduced -3.8k	-3,753 -20.4%
35	ELI LILLY & CO COM LLY	LLY	8,717	$6.8m0.53%	0.53%	Reduced -1.7k	-1,727 -16.5%
36	SELECT SECTOR SPDR TR ENERGY XLE	XLE	71,529	$6.8m0.53%	0.53%	Added +14.4k	+14,358 25.1%
37	FIRST TR EXCHNG TRADED FD VI TCW UNCONSTRAI UCON	UCON	270,990	$6.7m0.52%	0.52%	Reduced -12.3k	-12,309 -4.3%
38	ISHARES TR RUS 1000 GRW ETF IWF	IWF	19,766	$6.7m0.52%	0.52%	Added +9.8k	+9,772 97.8%
39	EXXON MOBIL CORP COM XOM	XOM	57,256	$6.7m0.52%	0.52%	Reduced -17.8k	-17,831 -23.8%
40	SPDR SERIES TRUST PORTFOLI S&P1500 SPTM	SPTM	99,592	$6.4m0.50%	0.50%	Added +4.5k	+4,470 4.7%
41	JPMORGAN CHASE & CO COM JPM	JPM	31,608	$6.3m0.49%	0.49%	Reduced -19.3k	-19,323 -37.9%
42	VANGUARD WORLD FD INF TECH ETF VGT	VGT	11,978	$6.3m0.49%	0.49%	Reduced -1.1k	-1,052 -8.1%
43	TESLA INC COM TSLA	TSLA	34,301	$6.0m0.47%	0.47%	Reduced -12.7k	-12,745 -27.1%
44	FIRST TR VALUE LINE DIVID IN SHS FVD	FVD	139,093	$5.9m0.46%	0.46%	Reduced -59.6k	-59,611 -30.0%
45	PROCTER AND GAMBLE CO COM PG	PG	35,613	$5.8m0.45%	0.45%	Reduced -4.7k	-4,744 -11.8%
46	INVESCO EXCH TRADED FD TR II S&P 500 REVENUE RWL	RWL	60,995	$5.7m0.44%	0.44%	Added +962	+962 1.6%
47	FIRST TR SML CP CORE ALPHA F COM SHS FYX	FYX	59,078	$5.5m0.43%	0.43%	Reduced -4.9k	-4,887 -7.6%
48	FIRST TRUST LRGCP GWT ALPHAD COM SHS FTC	FTC	44,303	$5.5m0.42%	0.42%	Added +10.3k	+10,333 30.4%
49	CINTAS CORP COM CTAS	CTAS	7,925	$5.4m0.42%	0.42%	Reduced -95	-95 -1.2%
50	MCDONALDS CORP COM MCD	MCD	19,308	$5.4m0.42%	0.42%	Added +3.7k	+3,729 23.9%
51	HOME DEPOT INC COM HD	HD	13,417	$5.1m0.40%	0.40%	Reduced -7.1k	-7,129 -34.7%
52	ISHARES TR CORE S&P SCP ETF IJR	IJR	46,049	$5.1m0.40%	0.40%	Added +325	+325 0.7%
53	MASTERCARD INCORPORATED CL A MA	MA	10,255	$4.9m0.38%	0.38%	Added +22	+22 0.2%
54	ALPHABET INC CAP STK CL C GOOG	GOOG	32,099	$4.9m0.38%	0.38%	Reduced -5.7k	-5,743 -15.2%
55	FIRST TR EXCH TRADED FD III PFD SECS INC ETF FPE	FPE	278,774	$4.8m0.38%	0.38%	Added +2.1k	+2,139 0.8%
56	ISHARES TR CORE MSCI EAFE IEFA	IEFA	64,640	$4.8m0.37%	0.37%	Reduced -5.9k	-5,903 -8.4%
57	ISHARES TR MSCI USA QLT FCT QUAL	QUAL	28,204	$4.6m0.36%	0.36%	Reduced -18.0k	-17,973 -38.9%
58	SELECT SECTOR SPDR TR FINANCIAL XLF	XLF	109,479	$4.6m0.36%	0.36%	Added +969	+969 0.9%
59	OREILLY AUTOMOTIVE INC COM ORLY	ORLY	4,071	$4.6m0.36%	0.36%	Reduced -43	-43 -1.1%
60	SPDR GOLD TR GOLD SHS GLD	GLD	22,106	$4.5m0.35%	0.35%	Reduced -1.0k	-1,019 -4.4%
61	SPDR SER TR PORTFLI INTRMDIT SPTI	SPTI	159,926	$4.5m0.35%	0.35%	Added +9.7k	+9,658 6.4%
62	DIMENSIONAL ETF TRUST US CORE EQUITY 2 DFAC	DFAC	139,900	$4.5m0.35%	0.35%	Reduced -3.1k	-3,056 -2.1%
63	VANGUARD INDEX FDS GROWTH ETF VUG	VUG	12,079	$4.2m0.32%	0.32%	Reduced -2.3k	-2,333 -16.2%
64	UNITEDHEALTH GROUP INC COM UNH	UNH	8,286	$4.1m0.32%	0.32%	Reduced -2.9k	-2,945 -26.2%
65	SCHWAB STRATEGIC TR US DIVIDEND EQ SCHD	SCHD	50,829	$4.1m0.32%	0.32%	Reduced -23.6k	-23,647 -31.8%
66	ISHARES TR MSCI USA MIN VOL USMV	USMV	47,977	$4.0m0.31%	0.31%	Added +558	+558 1.2%
67	INVESCO EXCHANGE TRADED FD T S&P MDCP QUALITY XMHQ	XMHQ	36,432	$4.0m0.31%	0.31%	Added +29.0k	+28,963 387.8%
68	CAPITAL GROUP DIVIDEND VALUE SHS CREATION UNI CGDV	CGDV	122,670	$4.0m0.31%	0.31%	Added +81.9k	+81,857 200.6%
69	SELECT SECTOR SPDR TR RL EST SEL SEC XLRE	XLRE	99,037	$3.9m0.30%	0.30%	Reduced -9.3k	-9,289 -8.6%
70	LATTICE STRATEGIES TR HARTFORD US EQTY ROUS	ROUS	79,708	$3.8m0.30%	0.30%	Added +18.7k	+18,729 30.7%
71	INVESCO EXCH TRD SLF IDX FD RUSL 1000 DYNM OMFL	OMFL	68,523	$3.8m0.29%	0.29%	Reduced -21.3k	-21,328 -23.7%
72	ISHARES TR CORE S&P TTL STK ITOT	ITOT	32,461	$3.7m0.29%	0.29%	Added +210	+210 0.7%
73	SELECT SECTOR SPDR TR INDL XLI	XLI	29,414	$3.7m0.29%	0.29%	Reduced -5.7k	-5,675 -16.2%
74	ABBVIE INC COM ABBV	ABBV	20,258	$3.7m0.29%	0.29%	Reduced -15.1k	-15,061 -42.6%
75	ADVANCED MICRO DEVICES INC COM AMD	AMD	19,260	$3.5m0.27%	0.27%	Added +709	+709 3.8%
76	ISHARES TR CORE S&P US GWT IUSG	IUSG	28,674	$3.4m0.26%	0.26%	Reduced -1.9k	-1,875 -6.1%
77	CHEVRON CORP NEW COM CVX	CVX	21,008	$3.3m0.26%	0.26%	Reduced -11.1k	-11,138 -34.6%
78	INVESCO EXCHANGE TRADED FD T S&P500 QUALITY SPHQ	SPHQ	54,393	$3.3m0.26%	0.26%	Reduced -303	-303 -0.6%
79	WISDOMTREE TR FLOATNG RAT TREA USFR	USFR	65,235	$3.3m0.26%	0.26%	Added +3.1k	+3,063 4.9%
80	SPDR DOW JONES INDL AVERAGE UT SER 1 DIA	DIA	8,086	$3.2m0.25%	0.25%	Reduced -199	-199 -2.4%
81	VANGUARD BD INDEX FDS TOTAL BND MRKT BND	BND	42,869	$3.1m0.24%	0.24%	Reduced -2.7k	-2,652 -5.8%
82	SPDR SER TR PORT MTG BK ETF SPMB	SPMB	143,217	$3.1m0.24%	0.24%	Added +12.0k	+12,039 9.2%
83	BANK AMERICA CORP COM BAC	BAC	81,787	$3.1m0.24%	0.24%	Reduced -5.2k	-5,222 -6.0%
84	SALESFORCE INC COM CRM	CRM	10,087	$3.0m0.24%	0.24%	Added +2.1k	+2,088 26.1%
85	MERCK & CO INC COM MRK	MRK	22,935	$3.0m0.24%	0.24%	Reduced -6.4k	-6,359 -21.7%
86	SCHWAB STRATEGIC TR US LRG CAP ETF SCHX	SCHX	48,580	$3.0m0.23%	0.23%	Reduced -24.4k	-24,434 -33.5%
87	VANGUARD INDEX FDS SML CP GRW ETF VBK	VBK	11,312	$2.9m0.23%	0.23%	Added +363	+363 3.3%
88	PACER FDS TR TRENDPILOT 100 PTNQ	PTNQ	42,843	$2.9m0.23%	0.23%	Added +966	+966 2.3%
89	WALMART INC COM WMT	WMT	48,639	$2.9m0.23%	0.23%	Reduced -20.9k	-20,862 -30.0%
90	SELECT SECTOR SPDR TR COMMUNICATION XLC	XLC	35,641	$2.9m0.23%	0.23%	Added +10.6k	+10,550 42.0%
91	LINDE PLC SHS LIN	LIN	6,163	$2.9m0.22%	0.22%	Added +31	+31 0.5%
92	ISHARES TR SELECT DIVID ETF DVY	DVY	23,066	$2.8m0.22%	0.22%	Reduced -269	-269 -1.1%
93	FIRST MID ILL BANCSHARES INC COM FMBH	FMBH	84,964	$2.8m0.22%	0.22%	Unchanged
94	GLOBAL X FDS US INFR DEV ETF PAVE	PAVE	69,364	$2.8m0.21%	0.21%	Added +2.1k	+2,108 3.1%
95	TAIWAN SEMICONDUCTOR MFG LTD SPONSORED ADS TSM	TSM	20,200	$2.7m0.21%	0.21%	Added +3.5k	+3,513 21.1%
96	COCA COLA CO COM KO	KO	44,662	$2.7m0.21%	0.21%	Reduced -23.8k	-23,781 -34.8%
97	ISHARES TR RUSSELL 2000 ETF IWM	IWM	12,878	$2.7m0.21%	0.21%	Reduced -2.9k	-2,891 -18.3%
98	INVESCO EXCH TRADED FD TR II S&P500 LOW VOL SPLV	SPLV	41,018	$2.7m0.21%	0.21%	Reduced -7.8k	-7,798 -16.0%
99	VANGUARD INDEX FDS VALUE ETF VTV	VTV	16,426	$2.7m0.21%	0.21%	Reduced -795	-795 -4.6%
100	JOHNSON & JOHNSON COM JNJ	JNJ	16,853	$2.7m0.21%	0.21%	Reduced -11.0k	-11,015 -39.5%

Sold out since Q4 2023

Security	Ticker	Shares held before	Value then
BERKSHIRE HATHAWAY INC DEL BRK.A	BRK.A	20	$10.9m20 shares
J P MORGAN EXCHANGE TRADED F JEPI	JEPI	85,369	$4.7m85.4k shares
PRINCIPAL EXCHANGE TRADED FD IG	IG	188,973	$4.0m189.0k shares
SCHWAB STRATEGIC TR SCHG	SCHG	30,857	$2.6m30.9k shares
VICTORY PORTFOLIOS II CDC	CDC	37,222	$2.1m37.2k shares
ISHARES TR SHYG	SHYG	47,241	$2.0m47.2k shares
FIRST TR EXCHANGE-TRADED FD EKG	EKG	23,203	$2.0m23.2k shares
FLEXSHARES TR IQDY	IQDY	66,452	$1.9m66.5k shares
SCHWAB STRATEGIC TR SCHP	SCHP	32,337	$1.7m32.3k shares
SKYWORKS SOLUTIONS INC SWKS	SWKS	13,735	$1.5m13.7k shares
RPM INTL INC RPM	RPM	13,284	$1.5m13.3k shares
CAMBRIA ETF TR EYLD	EYLD	46,990	$1.5m47.0k shares
SCHWAB STRATEGIC TR FNDF	FNDF	43,564	$1.5m43.6k shares
GLOBAL X FDS XYLD	XYLD	36,478	$1.4m36.5k shares
CAMBRIA ETF TR FYLD	FYLD	54,458	$1.4m54.5k shares
WILLIAMS SONOMA INC WSM	WSM	6,752	$1.4m6.8k shares
ROYAL BK CDA RY	RY	12,977	$1.3m13.0k shares
AFLAC INC AFL	AFL	15,876	$1.3m15.9k shares
KEYCORP KEY	KEY	84,070	$1.2m84.1k shares
RAYMOND JAMES FINL INC RJF	RJF	10,322	$1.2m10.3k shares
INTERPUBLIC GROUP COS INC IPG	IPG	35,110	$1.1m35.1k shares
ISHARES TR SHY	SHY	13,396	$1.1m13.4k shares
CUMMINS INC CMI	CMI	4,372	$1.0m4.4k shares
BLACKROCK MUNIHLDNGS CALI QL MUC	MUC	92,637	$1.0m92.6k shares
FIRST TR EXCHNG TRADED FD VI BUFD	BUFD	45,084	$1.0m45.1k shares

Options (notional value)

Underlying	Ticker	Type	Shares controlled	Notional	Change
SPDR GOLD TR GLD · Call	GLD	Call	6,500	$213.5k6.5k shares	New
ISHARES TR Call		Call	10,000	$83.0k10.0k shares	New