ALPHABET INC GOOG
CAP STK CL C · Common Stock · CUSIP 02079K107 · ISIN US02079K1079
American multinational technology conglomerate
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once ($2.5bn this quarter). Holder counts are more reliable. Implied quarter-end price ≈ $152.13. Options: 75 managers hold calls ($12.8bn notional), 92 hold puts ($11.5bn).
Trends to Q1 2024
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 3,329 |
| Q4 2022 | 3,432 |
| Q1 2023 | 3,492 |
| Q2 2023 | 3,592 |
| Q3 2023 | 3,649 |
| Q4 2023 | 3,923 |
| Q1 2024 | 3,958 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q4 2022 | 1,313 | 1,605 |
| Q1 2023 | 1,531 | 1,555 |
| Q2 2023 | 1,348 | 1,751 |
| Q3 2023 | 1,469 | 1,645 |
| Q4 2023 | 1,492 | 1,669 |
| Q1 2024 | 1,654 | 1,825 |
Calls vs puts
Options held, notional value, last 4 quarters. P/C = puts ÷ calls
Numbers
| Quarter | Calls | Puts | P/C |
|---|---|---|---|
| Q2 2023 | $12.9bn | $10.6bn | 0.82 |
| Q3 2023 | $14.4bn | $11.9bn | 0.83 |
| Q4 2023 | $14.6bn | $13.4bn | 0.92 |
| Q1 2024 | $12.8bn | $11.5bn | 0.90 |
Biggest buyers
| MORGAN STANLEY | Added | +70.6m |
| NORGES BANK | Added | +8.3m |
| FRANKLIN RESOURCES INC | Added | +7.8m |
| Capital International Investors | Added | +7.5m |
| JPMORGAN CHASE & CO | Added | +7.1m |
| KBC Group NV | Added | +2.7m |
| HSBC HOLDINGS PLC | Added | +2.7m |
| Amundi | Added | +2.5m |
| Mitsubishi UFJ Asset Management Co., Ltd. | Added | +2.2m |
| GEODE CAPITAL MANAGEMENT, LLC | Added | +2.1m |
Biggest sellers
| GQG Partners LLC | Sold out | -20.1m |
| ARROWSTREET CAPITAL, LIMITED PARTNERSHIP | Reduced | -10.0m |
| PRICE T ROWE ASSOCIATES INC /MD/ | Reduced | -9.6m |
| FMR LLC | Reduced | -8.6m |
| JENNISON ASSOCIATES LLC | Reduced | -6.6m |
| MASSACHUSETTS FINANCIAL SERVICES CO /MA/ | Reduced | -4.9m |
| AXA S.A. | Reduced | -3.8m |
| GOLDMAN SACHS GROUP INC | Reduced | -2.4m |
| NORTHERN TRUST CORP | Reduced | -2.2m |
| JANUS HENDERSON GROUP PLC | Reduced | -2.1m |
Biggest calls
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Reduced | $2.8bn18.1m shares |
| CITADEL ADVISORS LLC | Reduced | $2.5bn16.5m shares |
| CTC LLC | Reduced | $1.3bn82.7k shares |
| JANE STREET GROUP, LLC | Added | $1.0bn6.7m shares |
| Optiver Holding B.V. | Reduced | $647.3m4.3m shares |
| GTS SECURITIES LLC | Reduced | $566.2m3.7m shares |
| GOLDMAN SACHS GROUP INC | Added | $473.8m3.1m shares |
| IMC-Chicago, LLC | Reduced | $411.6m2.7m shares |
| UBS Group AG | Added | $370.5m2.4m shares |
| JPMORGAN CHASE & CO | Reduced | $359.1m2.4m shares |
Biggest puts
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Added | $2.0bn12.9m shares |
| CITADEL ADVISORS LLC | Reduced | $1.7bn11.0m shares |
| JPMORGAN CHASE & CO | Added | $1.1bn7.1m shares |
| CTC LLC | Reduced | $869.6m57.1k shares |
| GTS SECURITIES LLC | Reduced | $576.4m3.8m shares |
| JANE STREET GROUP, LLC | Reduced | $540.0m3.5m shares |
| Optiver Holding B.V. | Reduced | $514.4m3.4m shares |
| Hudson Bay Capital Management LP | Added | $395.9m2.6m shares |
| IMC-Chicago, LLC | Reduced | $320.7m2.1m shares |
| CITIGROUP INC | Reduced | $275.0m1.8m shares |
Options at notional value: the value of the shares the contracts control, as filers report them, not what the options cost. Not included in the holders, shares or buying above.
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
| Holder | Stake |
|---|---|
| VANGUARD CAPITAL MANAGEMENT LLC 13G · institution new · filed 2026-04-29 | 6.4% |
Fell to 5% or below in the last year: VANGUARD GROUP INC (0.0%, 2026-03-26; now reported by VANGUARD CAPITAL MANAGEMENT LLC)
Insider purchases and sales in Q1 2024
Shares bought or sold by the company's own officers, directors and 10% owners, in the open market or privately, as they reported to the SEC on Form 4 (due within two business days of the trade). Grants, option exercises, shares withheld for tax and gifts aren't included.
Officers and directors buying vs selling
Number of people, by quarter (10% owners not included)
Numbers
| Quarter | Buying | Bought | Selling | Sold | Sold under a plan |
|---|---|---|---|---|---|
| Q2 2022 | 0 | — | 7 | — | — |
| Q3 2022 | 0 | — | 7 | $8.6m | — |
| Q4 2022 | 0 | — | 4 | $10.3m | — |
| Q1 2023 | 0 | — | 5 | $13.8m | — |
| Q2 2023 | 0 | — | 6 | $29.0m | $100.1k |
| Q3 2023 | 0 | — | 7 | $31.0m | $31.0m |
| Q4 2023 | 0 | — | 8 | $32.4m | $32.3m |
| Q1 2024 | 0 | — | 7 | $37.6m | $37.2m |
| Date | Insider | Trade | Value |
|---|---|---|---|
| 2024-03-28 | ARNOLD FRANCES Director | Sold plan | $13.7k90 shares |
| 2024-03-27 | WALKER JOHN KENT President, Global Affairs, CLO · By Arete Trust, John Kent Walker and Diana Ruth Walsh, Trustees | Sold plan | $1.8m12.1k shares |
| 2024-03-20 | Pichai Sundar Chief Executive Officer, director | Sold plan | $3.3m22.5k shares |
| 2024-03-18 | HENNESSY JOHN L Director · By Trust | Sold plan | $74.8k500 shares |
| 2024-03-12 | HENNESSY JOHN L Director · By Trust | Sold | $41.9k300 shares |
| 2024-03-08 | Porat Ruth President, CFO | Sold plan | $6.6m48.1k shares |
| 2024-03-06 | Pichai Sundar Chief Executive Officer, director | Sold plan | $3.0m22.5k shares |
| 2024-03-04 | O'Toole Amie Thuener VP, Chief Accounting Officer | Sold plan | $93.1k682 shares |
| 2024-02-29 | ARNOLD FRANCES Director | Sold plan | $13.8k100 shares |
| 2024-02-21 | Pichai Sundar Chief Executive Officer, director | Sold plan | $3.2m22.5k shares |
| 2024-02-20 | WALKER JOHN KENT President, Global Affairs, CLO · By Arete Trust, John Kent Walker and Diana Ruth Walsh, Trustees | Sold plan | $6.8m48.1k shares |
| 2024-02-12 | HENNESSY JOHN L Director · By Trust | Sold plan | $119.8k800 shares |
| 2024-02-07 | Pichai Sundar Chief Executive Officer, director | Sold plan | $3.3m22.5k shares |
| 2024-02-01 | O'Toole Amie Thuener VP, Chief Accounting Officer | Sold plan | $94.8k660 shares |
| 2024-01-30 | ARNOLD FRANCES Director | Sold plan | $35.4k230 shares |
| 2024-01-17 | Pichai Sundar Chief Executive Officer, director | Sold plan | $3.2m22.5k shares |
| 2024-01-11 | HENNESSY JOHN L Director | Sold | $348.0k2.4k shares |
| 2024-01-10 | HENNESSY JOHN L Director · By Trust | Sold plan | $28.7k200 shares |
| 2024-01-03 | Pichai Sundar Chief Executive Officer, director | Sold plan | $3.2m22.5k shares |
| 2024-01-02 | RAGHAVAN PRABHAKAR Senior Vice President | Sold plan | $2.2m16.1k shares |
| 2024-01-02 | O'Toole Amie Thuener VP, Chief Accounting Officer | Sold plan | $59.3k425 shares |
Their holding: how much the trade added to or took from the insider's holding (direct, or the trust or fund named). The same trade is sometimes reported by more than one insider, such as a fund and the director who represents it; totals count it once. A value is left blank where the reported price is far from the market price (usually a typo).
Holders, Q1 2024
| Manager | Shares | Change |
|---|---|---|
| VANGUARD GROUP INC 1.24% of their portfolio | 411.9m $62.7bn | Added +932.2k |
| BlackRock Inc. 1.26% of their portfolio | 355.4m $54.1bn | Reduced -60.2k |
| MORGAN STANLEY 0.89% of their portfolio | 218.4m $33.3bn | Added +70.6m |
| STATE STREET CORP 1.30% of their portfolio | 190.8m $29.0bn | Added +387.8k |
| JPMORGAN CHASE & CO 1.14% of their portfolio | 168.4m $25.6bn | Added +7.1m |
| FMR LLC 1.11% of their portfolio | 108.6m $16.5bn | Reduced -8.6m |
| GEODE CAPITAL MANAGEMENT, LLC 1.43% of their portfolio | 102.0m $15.5bn | Added +2.1m |
| PRICE T ROWE ASSOCIATES INC /MD/ 1.65% of their portfolio | 88.7m $13.5bn | Reduced -9.6m |
| Capital International Investors 2.70% of their portfolio | 87.7m $13.4bn | Added +7.5m |
| NORTHERN TRUST CORP 1.37% of their portfolio | 51.9m $7.9bn | Reduced -2.2m |
| ALLIANCEBERNSTEIN L.P. 2.58% of their portfolio | 47.9m $7.3bn | Added +383.7k |
| Bank of New York Mellon Corp 1.36% of their portfolio | 46.6m $7.1bn | Reduced -1.4m |
| Capital World Investors 1.15% of their portfolio | 45.7m $7.0bn | Added +979.1k |
| NORGES BANK 0.90% of their portfolio | 37.4m $5.7bn | Added +8.3m |
| Capital Research Global Investors 1.22% of their portfolio | 35.6m $5.4bn | Added +685.0k |
| BANK OF AMERICA CORP /DE/ 0.53% of their portfolio | 35.2m $5.4bn | Added +1.6m |
| Legal & General Group Plc 1.51% of their portfolio | 34.3m $5.2bn | Reduced -605.2k |
| Nuveen Asset Management, LLC 1.43% of their portfolio | 31.6m $4.8bn | Reduced -181.6k |
| Dodge & Cox 2.73% of their portfolio | 30.9m $4.7bn | Reduced -295.1k |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC 1.03% of their portfolio | 29.3m $4.5bn | Added +499.2k |
| Sanders Capital, LLC 7.35% of their portfolio | 28.9m $4.4bn | Added +354.3k |
| Amundi 1.83% of their portfolio | 27.1m $4.3bn | Added +2.5m |
| JANUS HENDERSON GROUP PLC 2.24% of their portfolio | 26.9m $4.1bn | Reduced -2.1m |
| UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC 1.37% of their portfolio | 25.4m $3.9bn | Added +1.5m |
| ROYAL BANK OF CANADA 0.91% of their portfolio | 24.6m $3.7bn | Reduced -582.0k |
| WELLINGTON MANAGEMENT GROUP LLP 0.65% of their portfolio | 24.2m $3.7bn | Reduced -1.6m |
| GOLDMAN SACHS GROUP INC 0.77% of their portfolio | 24.0m $3.7bn | Reduced -2.4m |
| DEUTSCHE BANK AG\ 1.56% of their portfolio | 22.1m $3.4bn | Added +1.3m |
| BARCLAYS PLC 1.50% of their portfolio | 21.8m $3.3bn | Added +1.9m |
| FRANKLIN RESOURCES INC 0.98% of their portfolio | 20.4m $3.1bn | Added +7.8m |
| Invesco Ltd. 0.66% of their portfolio | 20.1m $3.1bn | Added +610.9k |
| WELLS FARGO & COMPANY/MN 0.73% of their portfolio | 18.2m $2.8bn | Reduced -582.8k |
| POLEN CAPITAL MANAGEMENT LLC 6.35% of their portfolio | 18.1m $2.8bn | Reduced -716.5k |
| TCI FUND MANAGEMENT LTD 6.50% of their portfolio | 16.9m $2.6bn | Unchanged |
| UBS Group AG 0.81% of their portfolio | 16.1m $2.5bn | Added +614.7k |
| AMERIPRISE FINANCIAL INC 0.67% of their portfolio | 15.9m $2.4bn | Added +204.8k |
| Swiss National Bank 1.65% of their portfolio | 15.4m $2.3bn | Reduced -894.9k |
| HSBC HOLDINGS PLC 1.66% of their portfolio | 15.3m $2.3bn | Added +2.7m |
| Sumitomo Mitsui Trust Group, Inc. 1.47% of their portfolio | 14.0m $2.1bn | Reduced -278.6k |
| DIMENSIONAL FUND ADVISORS LP 0.58% of their portfolio | 14.0m $2.1bn | Added +281.1k |
| BANK OF MONTREAL /CAN/ 0.66% of their portfolio | 13.8m $2.1bn | Reduced -258.3k |
| PRIMECAP MANAGEMENT CO/CA/ 1.44% of their portfolio | 12.7m $1.9bn | Reduced -63.3k |
| AMERICAN CENTURY COMPANIES INC 1.15% of their portfolio | 12.0m $1.8bn | Added +118.9k |
| JENNISON ASSOCIATES LLC 1.21% of their portfolio | 11.9m $1.8bn | Reduced -6.6m |
| California Public Employees Retirement System 1.19% of their portfolio | 11.1m $1.7bn | Added +17.7k |
| CREDIT SUISSE AG/ 1.58% of their portfolio | 10.8m $1.6bn | Reduced -757.3k |
| PRINCIPAL FINANCIAL GROUP INC 0.95% of their portfolio | 10.6m $1.6bn | Reduced -669.9k |
| EAGLE CAPITAL MANAGEMENT LLC 6.07% of their portfolio | 10.3m $1.6bn | Reduced -1.1m |
| BESSEMER GROUP INC 2.81% of their portfolio | 10.2m $1.6bn | Reduced -608 |
| BROWN ADVISORY INC 2.07% of their portfolio | 10.2m $1.6bn | Reduced -980.4k |
| RHUMBLINE ADVISERS 1.43% of their portfolio | 9.7m $1.5bn | Added +2.5k |
| NEUBERGER BERMAN GROUP LLC 1.18% of their portfolio | 9.4m $1.4bn | Reduced -81.3k |
| Pershing Square Capital Management, L.P. 13.27% of their portfolio | 9.4m $1.4bn | Unchanged |
| Swedbank AB 1.95% of their portfolio | 9.1m $1.4bn | Reduced -298.1k |
| National Pension Service 1.59% of their portfolio | 8.7m $1.3bn | Added +70.8k |
| CALIFORNIA STATE TEACHERS RETIREMENT SYSTEM 1.59% of their portfolio | 8.3m $1.3bn | Reduced -41.6k |
| KBC Group NV 3.91% of their portfolio | 8.1m $1.2bn | Added +2.7m |
| Pictet Asset Management Holding SA 1.30% of their portfolio | 7.9m $1.2bn | Added +222.5k |
| NEW YORK STATE COMMON RETIREMENT FUND 1.52% of their portfolio | 7.5m $1.1bn | Reduced -507.4k |
| GARDNER RUSSO & QUINN LLC 11.03% of their portfolio | 7.1m $1.1bn | Reduced -660.5k |
| ENVESTNET ASSET MANAGEMENT INC 0.38% of their portfolio | 6.7m $1.0bn | Added +427.2k |
| First Eagle Investment Management, LLC 2.33% of their portfolio | 6.7m $1.0bn | Added +18.3k |
| Mitsubishi UFJ Asset Management Co., Ltd. 1.35% of their portfolio | 6.4m $976.9m | Added +2.2m |
| CITIGROUP INC 1.04% of their portfolio | 6.3m $964.4m | Added +310.0k |
| NORDEA INVESTMENT MANAGEMENT AB 1.13% of their portfolio | 6.3m $959.2m | Reduced -135.9k |
| Fayez Sarofim & Co 2.83% of their portfolio | 6.2m $950.1m | Reduced -160.8k |
| Mawer Investment Management Ltd. 4.35% of their portfolio | 6.2m $937.1m | Added +977.9k |
| PRUDENTIAL FINANCIAL INC 1.32% of their portfolio | 6.1m $934.1m | Reduced -249.6k |
| CANADA PENSION PLAN INVESTMENT BOARD 0.94% of their portfolio | 5.9m $893.2m | Added +930.2k |
| Baird Financial Group, Inc. 1.86% of their portfolio | 5.8m $885.0m | Added +111.5k |
| STATE BOARD OF ADMINISTRATION OF FLORIDA RETIREMENT SYSTEM 1.41% of their portfolio | 5.8m $603.6m | Added +511.1k |
| VICTORY CAPITAL MANAGEMENT INC 0.86% of their portfolio | 5.8m $876.0m | Added +121.2k |
| Sustainable Growth Advisers, LP 3.61% of their portfolio | 5.7m $862.4m | Added +87.8k |
| Corient Private Wealth LP 1.53% of their portfolio | 5.7m $861.3m | Added +9.6k |
| MARSHALL WACE, LLP 1.41% of their portfolio | 5.6m $852.4m | Added +1.5m |
| FIRST MANHATTAN CO. LLC. 2.76% of their portfolio | 5.6m $851.3m | Reduced -39.7k |
| BAILLIE GIFFORD & CO 0.66% of their portfolio | 5.6m $848.8m | Reduced -1.6m |
| Russell Investments Group, Ltd. 1.34% of their portfolio | 5.6m $846.5m | Reduced -367.3k |
| LOOMIS SAYLES & CO L P 1.17% of their portfolio | 5.4m $823.4m | Reduced -426.8k |
| APG Asset Management N.V. 1.31% of their portfolio | 5.3m $748.9m | Added +56.7k |
| H&H International Investment, LLC 5.50% of their portfolio | 5.1m $780.5m | Reduced -250.1k |
| Aberdeen Group plc 1.51% of their portfolio | 5.1m $771.5m | Added +272.9k |
| NEW YORK STATE TEACHERS RETIREMENT SYSTEM 1.59% of their portfolio | 5.0m $760.8m | Reduced -196.2k |
| Thrivent Financial for Lutherans 1.49% of their portfolio | 4.9m $740.7m | Reduced -470.5k |
| ADAGE CAPITAL PARTNERS GP, L.L.C. 1.37% of their portfolio | 4.8m $723.7m | Added +62.0k |
| RAYMOND JAMES & ASSOCIATES 0.49% of their portfolio | 4.7m $721.7m | Reduced -496.9k |
| CIBC Private Wealth Group LLC 1.43% of their portfolio | 4.7m $731.9m | Reduced -144.0k |
| TD Asset Management Inc 0.65% of their portfolio | 4.6m $701.6m | Reduced -1.4m |
| Assenagon Asset Management S.A. 1.82% of their portfolio | 4.5m $686.1m | Reduced -85.0k |
| Winslow Capital Management, LLC 2.53% of their portfolio | 4.4m $672.2m | Added +22.5k |
| LOS ANGELES CAPITAL MANAGEMENT LLC 2.28% of their portfolio | 4.4m $668.1m | Reduced -603.3k |
| BROWN BROTHERS HARRIMAN & CO 5.12% of their portfolio | 4.4m $666.6m | Reduced -94.0k |
| AXA S.A. 1.94% of their portfolio | 4.3m $647.5m | Reduced -3.8m |
| Korea Investment CORP 1.63% of their portfolio | 4.2m $641.4m | Reduced -248.2k |
| LPL Financial LLC 0.34% of their portfolio | 4.2m $640.6m | Added +152.3k |
| Allianz Asset Management GmbH 1.06% of their portfolio | 4.1m $631.2m | Added +196.6k |
| VONTOBEL ASSET MANAGEMENT INC 3.69% of their portfolio | 4.1m $665.1m | Reduced -80.3k |
| BNP PARIBAS FINANCIAL MARKETS 0.76% of their portfolio | 4.1m $617.6m | Added +1.4m |
| CANADA LIFE ASSURANCE Co 1.23% of their portfolio | 4.0m $612.4m | Added +167.4k |
| Ensign Peak Advisors, Inc 1.10% of their portfolio | 4.0m $604.0m | Added +119.0k |