My Personal CFO, LLC

VANCOUVER, WA · CIK 1916366 · 13F filing filed 2023-07-13

No investment adviser registration (Form ADV) found for this filer. It may be a parent company whose subsidiaries are the registered advisers, a bank or insurer, or a manager based outside the US.

$127.3m reported value +8.7% vs Q1 2023

82positions

50.6%in top 10

7 new 33 added 23 reduced 0 sold out vs Q1 2023

Holdings, Q2 2023

The small lines show how much was held over the last 4 quarters (adjusted for stock splits).

#	Security	Ticker	Shares	Value	% of portfolio	Change	Shares change
1	VANGUARD INDEX FDS TOTAL STK MKT VTI	VTI	69,206	$15.2m11.97%	11.97%	Added +1.9k	+1,927 2.9%
2	MICROSOFT CORP COM MSFT	MSFT	29,979	$10.2m8.02%	8.02%	Reduced -5.3k	-5,319 -15.1%
3	OKTA INC CL A OKTA	OKTA	105,334	$7.3m5.74%	5.74%	Unchanged
4	AMERICAN CENTY ETF TR US EQT ETF AVUS	AVUS	73,608	$5.5m4.35%	4.35%	Added +9.4k	+9,404 14.7%
5	INVESCO QQQ TR UNIT SER 1 QQQ	QQQ	14,537	$5.4m4.22%	4.22%	Added +315	+315 2.2%
6	APPLE INC COM AAPL	AAPL	26,276	$5.1m4.00%	4.00%	Added +1.0k	+1,047 4.2%
7	STAGWELL INC COM CL A STGW	STGW	676,935	$4.9m3.83%	3.83%	Added +69.2k	+69,191 11.4%
8	SPDR S&P 500 ETF TR TR UNIT SPY	SPY	8,636	$3.8m3.01%	3.01%	Added +39	+39 0.5%
9	ISHARES TR EAFE SML CP ETF SCZ	SCZ	64,785	$3.8m3.00%	3.00%	Reduced -483	-483 -0.7%
10	BERKSHIRE HATHAWAY INC DEL CL B NEW BRK.B	BRK.B	9,265	$3.2m2.48%	2.48%	Added +13	+13 0.1%
11	DIMENSIONAL ETF TRUST US CORE EQT MKT DFAU	DFAU	99,067	$3.1m2.41%	2.41%	Added +11.3k	+11,273 12.8%
12	ISHARES TR SELECT DIVID ETF DVY	DVY	21,646	$2.5m1.93%	1.93%	Reduced -1.8k	-1,810 -7.7%
13	INNOVATOR ETFS TRUST US EQTY BUFR FEB BFEB	BFEB	68,500	$2.3m1.84%	1.84%	Reduced -400	-400 -0.6%
14	VANGUARD BD INDEX FDS TOTAL BND MRKT BND	BND	31,898	$2.3m1.82%	1.82%	Added +2.7k	+2,747 9.4%
15	VANGUARD WORLD FD ESG US STK ETF ESGV	ESGV	27,718	$2.2m1.71%	1.71%	Added +2	+2 0.0%
16	INNOVATOR ETFS TRUST US EQT BUFR APR BAPR	BAPR	59,400	$2.1m1.67%	1.67%	Added +2.5k	+2,500 4.4%
17	INNOVATOR ETFS TRUST US EQTY BUF DEC BDEC	BDEC	55,640	$2.0m1.58%	1.58%	Unchanged
18	VANGUARD INDEX FDS REAL ESTATE ETF VNQ	VNQ	22,949	$1.9m1.51%	1.51%	Reduced -1.9k	-1,863 -7.5%
19	JPMORGAN CHASE & CO ALERIAN ML ETN AMJ	AMJ	83,027	$1.9m1.49%	1.49%	Added +21	+21 0.0%
20	VANGUARD WHITEHALL FDS HIGH DIV YLD VYM	VYM	17,165	$1.8m1.43%	1.43%	Added +4.0k	+4,000 30.4%
21	VANGUARD WORLD FD ENERGY ETF VDE	VDE	16,010	$1.8m1.42%	1.42%	Unchanged
22	INNOVATOR ETFS TRUST INTRNL DEV JAN IJAN	IJAN	61,150	$1.8m1.40%	1.40%	Unchanged
23	SPDR SERIES TRUST PORTFOLIO S&P500 SPYM	SPYM	30,000	$1.6m1.23%	1.23%	Unchanged
24	INNOVATOR ETFS TRUST GRWT100 PWR BF NJAN	NJAN	39,000	$1.6m1.23%	1.23%	Unchanged
25	ISHARES TR CORE S&P500 ETF IVV	IVV	3,123	$1.4m1.09%	1.09%	Reduced -26	-26 -0.8%
26	ISHARES TR US HLTHCARE ETF IYH	IYH	4,950	$1.4m1.09%	1.09%	Unchanged
27	VANGUARD INDEX FDS MID CAP ETF VO	VO	6,271	$1.4m1.08%	1.08%	New
28	DIMENSIONAL ETF TRUST INTL CORE EQT MK DFAI	DFAI	50,279	$1.4m1.08%	1.08%	Added +200	+200 0.4%
29	VANGUARD BD INDEX FDS SHORT TRM BOND BSV	BSV	17,970	$1.4m1.07%	1.07%	Added +8.3k	+8,280 85.5%
30	INNOVATOR ETFS TRUST US EQTY BUFR MAR BMAR	BMAR	35,200	$1.3m1.03%	1.03%	Unchanged
31	INNOVATOR ETFS TRUST US EQTY BUFR JAN BJAN	BJAN	33,160	$1.3m0.98%	0.98%	Unchanged
32	ISHARES TR CORE S&P TTL STK ITOT	ITOT	11,967	$1.2m0.92%	0.92%	Unchanged
33	APPLIED MATLS INC COM AMAT	AMAT	7,096	$1.0m0.81%	0.81%	Reduced -43	-43 -0.6%
34	ISHARES TR MSCI INTL QUALTY IQLT	IQLT	27,817	$990.3k0.78%	0.78%	Added +12	+12 0.0%
35	INNOVATOR ETFS TRUST EMRGNG MKT JAN EJAN	EJAN	33,890	$961.7k0.76%	0.76%	Unchanged
36	INNOVATOR ETFS TRUST US EQTY BUFR JUL BJUL	BJUL	26,650	$940.1k0.74%	0.74%	Added +5.0k	+5,050 23.4%
37	UNITEDHEALTH GROUP INC COM UNH	UNH	1,935	$930.0k0.73%	0.73%	Reduced -7	-7 -0.4%
38	INNOVATOR ETFS TRUST US EQTY BUF NOV BNOV	BNOV	25,700	$873.1k0.69%	0.69%	Reduced -140	-140 -0.5%
39	ISHARES TR ISHARES BIOTECH IBB	IBB	6,668	$846.6k0.66%	0.66%	Added +15	+15 0.2%
40	JOHNSON & JOHNSON COM JNJ	JNJ	4,567	$755.9k0.59%	0.59%	Reduced -20	-20 -0.4%
41	INNOVATOR ETFS TRUST US EQTY BUFR JUN BJUN	BJUN	21,900	$734.7k0.58%	0.58%	New
42	VANGUARD INTL EQUITY INDEX F FTSE EMR MKT ETF VWO	VWO	17,241	$701.4k0.55%	0.55%	Added +176	+176 1.0%
43	ADVANCED MICRO DEVICES INC COM AMD	AMD	6,103	$695.2k0.55%	0.55%	Added +14	+14 0.2%
44	INTEL CORP COM INTC	INTC	20,467	$684.4k0.54%	0.54%	Reduced -14	-14 -0.1%
45	HOME DEPOT INC COM HD	HD	2,060	$639.9k0.50%	0.50%	Reduced -5	-5 -0.2%
46	INNOVATOR ETFS TRUST US EQTY PWR BUF PJAN	PJAN	17,810	$625.3k0.49%	0.49%	Added +1.6k	+1,596 9.8%
47	VANGUARD MUN BD FDS TAX EXEMPT BD VTEB	VTEB	12,000	$602.6k0.47%	0.47%	Unchanged
48	INNOVATOR ETFS TRUST US EQTY BUF OCT BOCT	BOCT	15,300	$556.8k0.44%	0.44%	Reduced -2.0k	-2,000 -11.6%
49	ISHARES TR RUS MID CAP ETF IWR	IWR	7,182	$524.5k0.41%	0.41%	Reduced -8.0k	-8,029 -52.8%
50	VANGUARD INDEX FDS MCAP VL IDXVIP VOE	VOE	3,556	$492.1k0.39%	0.39%	Added +1.7k	+1,702 91.8%
51	NIKE INC CL B NKE	NKE	4,427	$488.6k0.38%	0.38%	Reduced -129	-129 -2.8%
52	SCHWAB STRATEGIC TR INTL EQTY ETF SCHF	SCHF	13,288	$473.7k0.37%	0.37%	Unchanged
53	VANGUARD WORLD FD UTILITIES ETF VPU	VPU	3,265	$464.2k0.36%	0.36%	Added +1.7k	+1,685 106.7%
54	SELECT SECTOR SPDR TR SBI HEALTHCARE XLV	XLV	3,387	$449.5k0.35%	0.35%	Added +862	+862 34.1%
55	AGILENT TECHNOLOGIES INC COM A	A	3,505	$421.5k0.33%	0.33%	Added +2	+2 0.1%
56	JPMORGAN CHASE & CO COM JPM	JPM	2,881	$419.0k0.33%	0.33%	Reduced -47	-47 -1.6%
57	SELECT SECTOR SPDR TR RL EST SEL SEC XLRE	XLRE	10,798	$407.0k0.32%	0.32%	New
58	INNOVATOR ETFS TRUST US SML CP PWR ET KAPR	KAPR	13,731	$378.2k0.30%	0.30%	Unchanged
59	ISHARES TR CORE S&P MCP ETF IJH	IJH	1,436	$375.5k0.29%	0.29%	Added +16	+16 1.1%
60	DISNEY WALT CO COM DIS	DIS	3,901	$348.3k0.27%	0.27%	Reduced -1.1k	-1,097 -21.9%
61	SPDR SER TR S&P DIVID ETF SDY	SDY	2,800	$343.2k0.27%	0.27%	Unchanged
62	INNOVATOR ETFS TRUST US EQTY PWR BUF POCT	POCT	9,178	$307.2k0.24%	0.24%	Added +1.7k	+1,659 22.1%
63	VANGUARD INDEX FDS SMALL CP ETF VB	VB	1,526	$303.6k0.24%	0.24%	Added +2	+2 0.1%
64	FIRST TR EXCHANGE-TRADED FD NAS CLNEDG GREEN QCLN	QCLN	5,696	$291.4k0.23%	0.23%	Reduced -200	-200 -3.4%
65	VANGUARD INDEX FDS SM CP VAL ETF VBR	VBR	1,713	$283.4k0.22%	0.22%	Added +4	+4 0.2%
66	INNOVATOR ETFS TRUST US EQTY PWR BUF PJUL	PJUL	8,129	$278.2k0.22%	0.22%	Added +1.7k	+1,663 25.7%
67	TESLA INC COM TSLA	TSLA	1,058	$277.0k0.22%	0.22%	Reduced -56	-56 -5.0%
68	AMAZON COM INC COM AMZN	AMZN	2,110	$275.1k0.22%	0.22%	Reduced -38	-38 -1.8%
69	INNOVATOR ETFS TRUST US EQT PWR BUF PAPR	PAPR	8,818	$272.5k0.21%	0.21%	Added +1.8k	+1,809 25.8%
70	SELECT SECTOR SPDR TR TECHNOLOGY XLK	XLK	1,504	$261.5k0.21%	0.21%	New
71	BANK AMERICA CORP COM BAC	BAC	9,066	$260.1k0.20%	0.20%	Reduced -205	-205 -2.2%
72	ISHARES TR RUS 2000 VAL ETF IWN	IWN	1,827	$257.2k0.20%	0.20%	New
73	SELECT SECTOR SPDR TR SBI CONS STPLS XLP	XLP	3,430	$254.4k0.20%	0.20%	Added +17	+17 0.5%
74	EXXON MOBIL CORP COM XOM	XOM	2,345	$251.5k0.20%	0.20%	Reduced -28	-28 -1.2%
75	ISHARES INC CORE MSCI EMKT IEMG	IEMG	5,090	$250.9k0.20%	0.20%	Added +216	+216 4.4%
76	VANGUARD SPECIALIZED FUNDS DIV APP ETF VIG	VIG	1,505	$244.5k0.19%	0.19%	Unchanged
77	ISHARES TR 3 7 YR TREAS BD IEI	IEI	2,096	$241.6k0.19%	0.19%	Unchanged
78	ISHARES TR EAFE GRWTH ETF EFG	EFG	2,476	$236.2k0.19%	0.19%	Unchanged
79	VANGUARD TAX-MANAGED FDS VAN FTSE DEV MKT VEA	VEA	4,952	$228.7k0.18%	0.18%	Reduced -3.3k	-3,320 -40.1%
80	ISHARES TR NATIONAL MUN ETF MUB	MUB	2,000	$213.5k0.17%	0.17%	Unchanged
81	DIMENSIONAL ETF TRUST US LARGE CAP VAL DFLV	DFLV	8,384	$213.0k0.17%	0.17%	New
82	NERDY INC CL A COM PACE	PACE	12,482	$52.0k0.04%	0.04%	New