INNOVATOR ETFS TRUST BJAN
US EQTY BUFR JAN · ETP · CUSIP 45782C409
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $37.68.
Trends to Q2 2023
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 76 |
| Q4 2022 | 77 |
| Q1 2023 | 84 |
| Q2 2023 | 89 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q4 2022 | 30 | 32 |
| Q1 2023 | 39 | 30 |
| Q2 2023 | 24 | 36 |
Biggest buyers
| HighTower Advisors, LLC | Added | +97.8k |
| Wealthquest Corp | Added | +93.3k |
| U.S. Capital Wealth Advisors, LLC | New | +62.2k |
| Allworth Financial LP | New | +35.7k |
| JANE STREET GROUP, LLC | New | +19.1k |
| WOLVERINE TRADING, LLC | New | +13.2k |
| BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC | Added | +10.7k |
| ENVESTNET ASSET MANAGEMENT INC | Added | +10.0k |
| MML INVESTORS SERVICES, LLC | New | +9.4k |
| CITADEL ADVISORS LLC | Added | +8.9k |
Biggest sellers
| MGO ONE SEVEN LLC | Sold out | -211.8k |
| TCWP LLC | Reduced | -183.3k |
| Marcum Wealth, LLC | Reduced | -157.0k |
| Parkside Investments, LLC | Sold out | -16.0k |
| COMMONWEALTH EQUITY SERVICES, LLC | Reduced | -12.7k |
| ROYAL BANK OF CANADA | Sold out | -11.8k |
| Cerity Partners LLC | Reduced | -8.5k |
| First Commonwealth Financial Corp /PA/ | Sold out | -8.2k |
| Beacon Pointe Advisors, LLC | Reduced | -7.9k |
| BENJAMIN F. EDWARDS & COMPANY, INC. | Reduced | -5.2k |
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
No one currently above 5% in the filings since 19 Dec 2024.
Fell to 5% or below in the last year: Brookstone Capital Management (1.5%, 2026-08-06)
Holders, Q2 2023
| Manager | Shares | Change |
|---|---|---|
| COMMONWEALTH EQUITY SERVICES, LLC 0.03% of their portfolio | 418.2k $15.8m | Reduced -12.7k |
| Wealthquest Corp 1.64% of their portfolio | 363.4k $13.7m | Added +93.3k |
| INTEGRAL INVESTMENT ADVISORS, INC. 4.60% of their portfolio | 182.4k $6.9m | Reduced -3.8k |
| Berkshire Money Management, Inc. 0.84% of their portfolio | 153.6k $5.8m | Added +395 |
| OSAIC HOLDINGS, INC. 0.01% of their portfolio | 133.2k $5.0m | Reduced -4.5k |
| HighTower Advisors, LLC 0.01% of their portfolio | 124.2k $4.7m | Added +97.8k |
| Janney Montgomery Scott LLC 0.01% of their portfolio | 110.2k $4.2m | Reduced -3.8k |
| Stuart Chaussee & Associates, Inc. 1.29% of their portfolio | 109.0k $4.1m | Unchanged |
| Penserra Capital Management LLC 0.07% of their portfolio | 89.6k $3.4m | Added +5.3k |
| DHJJ Financial Advisors, Ltd. 1.61% of their portfolio | 81.9k $3.1m | Reduced -1.1k |
| Maltin Wealth Management, Inc. 2.02% of their portfolio | 75.9k $2.9m | Reduced -400 |
| ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio | 71.5k $2.7m | Added +10.0k |
| U.S. Capital Wealth Advisors, LLC 0.11% of their portfolio | 62.2k $2.3m | New |
| Strategic Blueprint, LLC 0.22% of their portfolio | 61.4k $2.3m | Added +493 |
| Opes Wealth Management LLC 0.60% of their portfolio | 56.3k $2.1m | Added +3.5k |
| TRUIST FINANCIAL CORP 0.00% of their portfolio | 47.7k $1.8m | Reduced -647 |
| Cetera Advisor Networks LLC 0.01% of their portfolio | 41.2k $1.6m | Reduced -135 |
| Cambridge Investment Research Advisors, Inc. 0.01% of their portfolio | 39.3k $1.5m | Reduced -4.5k |
| Bellwether Advisors, LLC 0.44% of their portfolio | 39.3k $1.5m | Unchanged |
| Raymond James Financial Services Advisors, Inc. 0.00% of their portfolio | 37.6k $1.4m | Reduced -472 |
| Allworth Financial LP 0.01% of their portfolio | 35.7k $1.3m | New |
| My Personal CFO, LLC 0.98% of their portfolio | 33.2k $1.3m | Unchanged |
| BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC 0.31% of their portfolio | 31.1k $1.2m | Added +10.7k |
| CAPTRUST FINANCIAL ADVISORS 0.00% of their portfolio | 30.9k $1.2m | Unchanged |
| CoreCap Advisors, LLC 0.08% of their portfolio | 30.8k $1.2m | First filing |
| Kestra Advisory Services, LLC 0.01% of their portfolio | 30.1k $1.1m | Reduced -4.8k |
| TCWP LLC 0.23% of their portfolio | 28.5k $1.1m | Reduced -183.3k |
| Cetera Advisors LLC 0.02% of their portfolio | 26.7k $1.0m | Added +481 |
| Kathmere Capital Management, LLC 0.14% of their portfolio | 24.1k $910.9k | Reduced -9 |
| OneDigital Investment Advisors LLC 0.02% of their portfolio | 23.5k $884.7k | Reduced -247 |
| Sunbelt Securities, Inc. 0.12% of their portfolio | 22.0k $829.3k | Unchanged |
| Collaborative Wealth Managment Inc. 0.49% of their portfolio | 21.9k $827.6k | Unchanged |
| OLD MISSION CAPITAL LLC 0.03% of their portfolio | 21.1k $797.2k | Reduced -3.4k |
| IFP Advisors, Inc 0.01% of their portfolio | 21.0k $660.4k | Added +7.7k |
| Lantz Financial LLC 0.30% of their portfolio | 20.6k $778.2k | Unchanged |
| CITADEL ADVISORS LLC 0.00% of their portfolio | 20.6k $776.1k | Added +8.9k |
| JANE STREET GROUP, LLC 0.00% of their portfolio | 19.1k $719.4k | New |
| Cerity Partners LLC 0.00% of their portfolio | 17.7k $667.3k | Reduced -8.5k |
| Orion Capital Management LLC 0.43% of their portfolio | 17.4k $655.6k | Reduced -240 |
| Chicago Partners Investment Group LLC 0.03% of their portfolio | 16.2k $617.6k | Reduced -3.0k |
| Accuvest Global Advisors 0.30% of their portfolio | 15.5k $585.0k | Unchanged |
| Stratos Wealth Advisors, LLC 0.04% of their portfolio | 15.4k $581.1k | Unchanged |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio | 15.1k $568.7k | Added +2.2k |
| CRA Financial Services, LLC 0.15% of their portfolio | 15.0k $564.3k | Reduced -1.5k |
| WOLVERINE TRADING, LLC 0.01% of their portfolio | 13.2k $492.6k | New |
| Valtinson Bruner Financial Planning LLC 0.26% of their portfolio | 12.9k $488.4k | Reduced -78 |
| Pinnacle Wealth Management Group, Inc. 0.42% of their portfolio | 12.8k $484.7k | Unchanged |
| Atria Wealth Solutions, Inc. 0.01% of their portfolio | 12.1k $457.3k | Unchanged |
| Arax Advisory Partners 0.06% of their portfolio | 11.9k $449.7k | Unchanged |
| Beacon Pointe Advisors, LLC 0.01% of their portfolio | 11.9k $449.4k | Reduced -7.9k |
| NATIONS FINANCIAL GROUP INC, /IA/ /ADV 0.04% of their portfolio | 10.3k $386.9k | Reduced -450 |
| Bedel Financial Consulting, Inc. 0.08% of their portfolio | 9.8k $368.7k | Reduced -357 |
| Vantage Financial Partners, LLC 0.13% of their portfolio | 9.5k $358.8k | Unchanged |
| MML INVESTORS SERVICES, LLC 0.00% of their portfolio | 9.4k $354.0k | New |
| LINCOLN NATIONAL CORP 0.01% of their portfolio | 9.4k $352.8k | Unchanged |
| RFG Advisory, LLC 0.01% of their portfolio | 8.8k $331.7k | New |
| Sigma Planning Corp 0.01% of their portfolio | 8.5k $319.2k | Reduced -2.9k |
| Outlook Wealth Advisors, LLC 0.12% of their portfolio | 8.4k $316.7k | Unchanged |
| GTS SECURITIES LLC 0.01% of their portfolio | 7.7k $292.1k | First filing |
| Focus Financial Network, Inc. 0.02% of their portfolio | 7.7k $291.6k | Unchanged |
| Cetera Investment Advisers 0.00% of their portfolio | 7.4k $277.8k | Reduced -830 |
| BCGM Wealth Management, LLC 0.12% of their portfolio | 7.2k $272.5k | New |
| RETIREMENT INCOME SOLUTIONS, INC 0.07% of their portfolio | 6.8k $254.9k | Unchanged |
| Marcum Wealth, LLC 0.03% of their portfolio | 6.5k $244.9k | Reduced -157.0k |
| CYPRESS FINANCIAL PLANNING LLC 0.13% of their portfolio | 6.2k $235.0k | Unchanged |
| Dominguez Wealth Management Solutions, Inc. 0.19% of their portfolio | 5.9k $222.2k | Unchanged |
| TOWNSQUARE CAPITAL LLC 0.00% of their portfolio | 5.8k $218.7k | New |
| Visionary Wealth Advisors 0.02% of their portfolio | 5.4k $205.5k | Reduced -500 |
| Waterloo Capital, L.P. 0.06% of their portfolio | 5.3k $201.8k | New |
| HARBOUR INVESTMENTS, INC. 0.01% of their portfolio | 5.2k $196.6k | Unchanged |
| PCA Investment Advisory Services Inc. 0.11% of their portfolio | 4.9k $185.9k | Reduced -806 |
| Sugarloaf Wealth Management, LLC 0.04% of their portfolio | 4.3k $162.2k | Unchanged |
| Spire Wealth Management 0.01% of their portfolio | 3.6k $137.7k | Unchanged |
| MORGAN STANLEY 0.00% of their portfolio | 3.5k $132.0k | Unchanged |
| Global Trust Asset Management, LLC 0.06% of their portfolio | 3.5k $132.0k | Unchanged |
| CENTAURUS FINANCIAL, INC. 0.01% of their portfolio | 3.5k $131.0k | New |
| UBS Group AG 0.00% of their portfolio | 3.1k $116.1k | Added +643 |
| Joseph Group Capital Management 0.08% of their portfolio | 2.6k $97.9k | Added +299 |
| AdvisorNet Financial, Inc 0.01% of their portfolio | 2.0k $76.2k | Unchanged |
| BENJAMIN F. EDWARDS & COMPANY, INC. 0.00% of their portfolio | 1.7k $65.0k | Reduced -5.2k |
| US BANCORP \DE\ 0.00% of their portfolio | 506 $19.1k | Unchanged |
| Archer Investment Corp 0.00% of their portfolio | 248 $9.4k | Unchanged |
| Larson Financial Group LLC 0.00% of their portfolio | 246 $9.3k | Unchanged |
| WealthPLAN Partners, LLC 0.00% of their portfolio | 182 $6.9k | Unchanged |
| Sutton Wealth Advisors Inc. 0.00% of their portfolio | 134 $5.1k | Unchanged |
| Cape Investment Advisory, Inc. 0.00% of their portfolio | 100 $3.8k | Unchanged |
| JPMORGAN CHASE & CO 0.00% of their portfolio | 17 $641 | Unchanged |
| BANK OF AMERICA CORP /DE/ 0.00% of their portfolio | 5 $189 | Unchanged |
| CONCOURSE FINANCIAL GROUP SECURITIES, INC. 0.00% of their portfolio | 0 $0 | Unchanged |