INNOVATOR ETFS TRUST BFEB
US EQTY BUFR FEB · ETP · CUSIP 45782C433
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $34.15.
Trends to Q2 2023
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 52 |
| Q4 2022 | 50 |
| Q1 2023 | 79 |
| Q2 2023 | 76 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q4 2022 | 8 | 28 |
| Q1 2023 | 52 | 21 |
| Q2 2023 | 21 | 41 |
Biggest buyers
| Gradient Investments LLC | Added | +53.6k |
| CITADEL ADVISORS LLC | Added | +13.3k |
| MML INVESTORS SERVICES, LLC | Added | +12.4k |
| Brookstone Capital Management | Added | +10.5k |
| Mariner, LLC | Added | +10.2k |
| Snowden Capital Advisors LLC | New | +9.7k |
| Bluesphere Advisors LLC | New | +6.2k |
| Penserra Capital Management LLC | Added | +5.0k |
| Accuvest Global Advisors | Added | +3.1k |
| AlphaCore Capital LLC | New | +3.0k |
Biggest sellers
| NCM Capital Management, LLC | Sold out | -29.6k |
| First Commonwealth Financial Corp /PA/ | Sold out | -27.0k |
| Evolution Wealth Advisors, LLC | Sold out | -17.4k |
| JANE STREET GROUP, LLC | Sold out | -14.5k |
| ROYAL BANK OF CANADA | Sold out | -8.3k |
| IFP Advisors, Inc | Reduced | -8.0k |
| Krilogy Financial LLC | Reduced | -7.8k |
| Janney Montgomery Scott LLC | Reduced | -5.0k |
| Cambridge Investment Research Advisors, Inc. | Reduced | -4.9k |
| JPMORGAN CHASE & CO | Sold out | -4.1k |
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
No one currently above 5% in the filings since 19 Dec 2024.
Fell to 5% or below in the last year: Brookstone Capital Management (2.0%, 2026-10-02)
Holders, Q2 2023
| Manager | Shares | Change |
|---|---|---|
| Gradient Investments LLC 0.36% of their portfolio | 411.0k $14.0m | Added +53.6k |
| Accuvest Global Advisors 3.41% of their portfolio | 194.5k $6.6m | Added +3.1k |
| Brookstone Capital Management 0.12% of their portfolio | 174.6k $5.9m | Added +10.5k |
| Mariner, LLC 0.01% of their portfolio | 117.5k $4.0m | Added +10.2k |
| Janney Montgomery Scott LLC 0.01% of their portfolio | 106.6k $3.6m | Reduced -5.0k |
| OSAIC HOLDINGS, INC. 0.01% of their portfolio | 104.3k $3.6m | Reduced -1.5k |
| Penserra Capital Management LLC 0.07% of their portfolio | 98.6k $3.4m | Added +5.0k |
| Valtinson Bruner Financial Planning LLC 1.59% of their portfolio | 86.2k $2.9m | Reduced -2.5k |
| HighTower Advisors, LLC 0.01% of their portfolio | 83.4k $2.8m | Unchanged |
| BLAIR WILLIAM & CO/IL 0.01% of their portfolio | 72.0k $2.5m | Unchanged |
| Cetera Advisors LLC 0.04% of their portfolio | 69.6k $2.4m | Reduced -2.5k |
| My Personal CFO, LLC 1.84% of their portfolio | 68.5k $2.3m | Reduced -400 |
| Fragasso Financial Advisors Inc 0.24% of their portfolio | 66.3k $2.3m | Unchanged |
| COMMONWEALTH EQUITY SERVICES, LLC 0.00% of their portfolio | 59.2k $2.0m | Added +249 |
| Steward Financial Group LLC 0.59% of their portfolio | 54.0k $1.8m | Unchanged |
| Cambridge Investment Research Advisors, Inc. 0.01% of their portfolio | 49.1k $1.7m | Reduced -4.9k |
| Mutual Advisors, LLC 0.06% of their portfolio | 46.7k $1.6m | Reduced -148 |
| Sigma Planning Corp 0.05% of their portfolio | 44.4k $1.5m | Reduced -1.7k |
| Bellwether Advisors, LLC 0.42% of their portfolio | 41.4k $1.4m | Unchanged |
| DHJJ Financial Advisors, Ltd. 0.69% of their portfolio | 39.0k $1.3m | Reduced -495 |
| LINCOLN NATIONAL CORP 0.02% of their portfolio | 32.5k $1.1m | Reduced -119 |
| ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio | 31.2k $1.1m | Added +139 |
| Beacon Pointe Advisors, LLC 0.02% of their portfolio | 31.2k $1.1m | Added +463 |
| MML INVESTORS SERVICES, LLC 0.01% of their portfolio | 28.8k $985.0k | Added +12.4k |
| Berkshire Money Management, Inc. 0.13% of their portfolio | 26.7k $913.0k | Unchanged |
| BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC 0.23% of their portfolio | 25.5k $871.6k | Unchanged |
| INTEGRAL INVESTMENT ADVISORS, INC. 0.56% of their portfolio | 24.5k $836.3k | Reduced -1.3k |
| Cetera Advisor Networks LLC 0.01% of their portfolio | 23.7k $811.1k | Reduced -2.0k |
| BCS Wealth Management 0.56% of their portfolio | 22.5k $770.0k | Reduced -287 |
| Cerity Partners LLC 0.00% of their portfolio | 22.0k $751.7k | Added +58 |
| CITADEL ADVISORS LLC 0.00% of their portfolio | 21.8k $745.4k | Added +13.3k |
| Cetera Investment Advisers 0.01% of their portfolio | 19.8k $677.8k | Reduced -928 |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio | 15.9k $542.1k | Reduced -3.0k |
| Visionary Wealth Advisors 0.04% of their portfolio | 15.7k $537.7k | Reduced -2.6k |
| Chicago Partners Investment Group LLC 0.03% of their portfolio | 15.1k $522.8k | Reduced -3.1k |
| Krilogy Financial LLC 0.04% of their portfolio | 14.1k $480.4k | Reduced -7.8k |
| CoreCap Advisors, LLC 0.03% of their portfolio | 12.9k $442.2k | First filing |
| Arax Advisory Partners 0.06% of their portfolio | 12.8k $437.1k | Reduced -625 |
| CreativeOne Wealth, LLC 0.01% of their portfolio | 12.2k $416.0k | Reduced -3.6k |
| Raymond James Financial Services Advisors, Inc. 0.00% of their portfolio | 11.4k $390.2k | Added +315 |
| OneDigital Investment Advisors LLC 0.01% of their portfolio | 11.2k $381.2k | Unchanged |
| OLD MISSION CAPITAL LLC 0.01% of their portfolio | 10.8k $367.8k | Reduced -2.9k |
| Kestra Advisory Services, LLC 0.00% of their portfolio | 10.6k $360.9k | Reduced -375 |
| Lantz Financial LLC 0.14% of their portfolio | 10.2k $348.3k | Unchanged |
| KFG WEALTH MANAGEMENT, LLC 0.20% of their portfolio | 10.1k $344.3k | Added +1.1k |
| BCGM Wealth Management, LLC 0.15% of their portfolio | 10.0k $341.7k | Unchanged |
| Outlook Wealth Advisors, LLC 0.13% of their portfolio | 10.0k $340.7k | Unchanged |
| PCA Investment Advisory Services Inc. 0.20% of their portfolio | 9.7k $331.9k | Added +582 |
| Snowden Capital Advisors LLC 0.01% of their portfolio | 9.7k $331.6k | New |
| SILVER OAK SECURITIES, INCORPORATED 0.05% of their portfolio | 9.1k $312.0k | Reduced -2.6k |
| Vantage Financial Partners, LLC 0.12% of their portfolio | 9.1k $311.3k | Reduced -3.3k |
| Strategic Blueprint, LLC 0.03% of their portfolio | 8.8k $299.7k | Added +436 |
| RFG Advisory, LLC 0.01% of their portfolio | 8.2k $280.9k | Unchanged |
| Orion Capital Management LLC 0.16% of their portfolio | 7.2k $246.0k | Reduced -1.7k |
| Bluesphere Advisors LLC 0.15% of their portfolio | 6.2k $211.9k | New |
| Archer Investment Corp 0.07% of their portfolio | 5.5k $187.9k | Unchanged |
| Larson Financial Group LLC 0.01% of their portfolio | 4.2k $145.2k | Reduced -823 |
| AlphaCore Capital LLC 0.02% of their portfolio | 3.0k $102.5k | New |
| MORGAN STANLEY 0.00% of their portfolio | 2.5k $85.4k | Unchanged |
| Global Trust Asset Management, LLC 0.04% of their portfolio | 2.5k $85.4k | Unchanged |
| Sunbelt Securities, Inc. 0.01% of their portfolio | 2.1k $70.9k | Added +1.8k |
| Spire Wealth Management 0.00% of their portfolio | 2.1k $70.6k | Reduced -225 |
| Sugarloaf Wealth Management, LLC 0.01% of their portfolio | 1.8k $60.4k | Unchanged |
| WealthShield Partners, LLC 0.01% of their portfolio | 1.6k $54.7k | Unchanged |
| Integrity Financial Corp /WA 0.04% of their portfolio | 1.6k $54.5k | Reduced -307 |
| WealthPLAN Partners, LLC 0.01% of their portfolio | 1.5k $51.9k | Added +250 |
| BENJAMIN F. EDWARDS & COMPANY, INC. 0.00% of their portfolio | 1.4k $50.0k | Reduced -3 |
| CREATIVE FINANCIAL DESIGNS INC /ADV 0.01% of their portfolio | 1.2k $42.7k | Unchanged |
| NewEdge Advisors, LLC 0.00% of their portfolio | 1.1k $36.8k | New |
| UBS Group AG 0.00% of their portfolio | 1.1k $36.5k | Reduced -1.7k |
| AdvisorNet Financial, Inc 0.00% of their portfolio | 875 $29.9k | Unchanged |
| IFP Advisors, Inc 0.00% of their portfolio | 600 $17.7k | Reduced -8.0k |
| JDM Financial Group LLC 0.01% of their portfolio | 450 $15.4k | Reduced -13 |
| HARBOUR INVESTMENTS, INC. 0.00% of their portfolio | 362 $12.4k | Reduced -2.0k |
| 1832 Asset Management L.P. 0.00% of their portfolio | 200 $6.8k | Unchanged |
| CONCOURSE FINANCIAL GROUP SECURITIES, INC. 0.00% of their portfolio | 0 $0 | Unchanged |