Vault-13

INNOVATOR ETFS TRUST PJUL

US EQTY PWR BUF · ETP · CUSIP 45782C813

152 institutional holders +11 vs Q1 2023
11,771,92811.8m shares reported held*
$402.6mreported value*
23 new 46 added 51 reduced 15 sold out net bought ≈ $41.0m (+1.2m shares)

* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $34.20.

Trends to Q2 2023

Institutional holders

Managers reporting a position, each quarter

0100200Q3 22: 129Q4 22: 143Q1 23: 141Q2 23: 152152Q3 22Q4 22Q1 23Q2 23
Numbers
QuarterHolders
Q3 2022129
Q4 2022143
Q1 2023141
Q2 2023152

Buyers vs sellers

Managers adding to or starting a position, vs cutting or selling out

Bought or addedCut or sold out
1000100Q4 22: 61 bought or addedQ4 22: 52 cut or sold outQ4 22Q1 23: 42 bought or addedQ1 23: 73 cut or sold outQ1 23Q2 23: 69 bought or addedQ2 23: 66 cut or sold outQ2 23
Numbers
QuarterBought or addedCut or sold out
Q4 20226152
Q1 20234273
Q2 20236966

Biggest buyers

ALLIANCEBERNSTEIN L.P. Added +769,491+769.5k
OSAIC HOLDINGS, INC. Added +199,608+199.6k
Strategic Wealth Partners Group, LLC Added +178,119+178.1k
ENVESTNET ASSET MANAGEMENT INC Added +176,944+176.9k
AE Wealth Management LLC Added +149,655+149.7k
Delta Investment Management, LLC Added +137,346+137.3k
Brookstone Capital Management Added +118,391+118.4k
Cambridge Investment Research Advisors, Inc. Added +114,598+114.6k
Outlook Wealth Advisors, LLC Added +90,598+90.6k
CAPTRUST FINANCIAL ADVISORS Added +83,900+83.9k

Biggest sellers

COMMONWEALTH EQUITY SERVICES, LLC Reduced -582,712-582.7k
Janney Montgomery Scott LLC Reduced -201,683-201.7k
Caprock Group, LLC Reduced -127,409-127.4k
XML Financial, LLC Reduced -90,843-90.8k
SUSQUEHANNA INTERNATIONAL GROUP, LLP Sold out -60,636-60.6k
Bellwether Advisors, LLC Reduced -55,162-55.2k
GILL CAPITAL PARTNERS, LLC Sold out -52,928-52.9k
WealthPLAN Partners, LLC Reduced -41,785-41.8k
PERSONAL CFO SOLUTIONS, LLC Sold out -39,228-39.2k
OLD MISSION CAPITAL LLC Sold out -38,749-38.7k

Holders, Q2 2023

#ManagerLocationShares Value% of their portfolioChangeShares change
1 ALLIANCEBERNSTEIN L.P. 0.04% of their portfolio NASHVILLE, TN 3,055,3613.1m $104.6m $104.6m 0.04% Added +769.5k +769,491
2 AE Wealth Management LLC 0.20% of their portfolio TOPEKA, KS 969,510969.5k $33.2m $33.2m 0.20% Added +149.7k +149,655
3 Penserra Capital Management LLC 0.41% of their portfolio ORINDA, CA 606,913606.9k $20.8m $20.8m 0.41% Added +62.9k +62,928
4 COMMONWEALTH EQUITY SERVICES, LLC 0.04% of their portfolio WALTHAM, MA 520,229520.2k $17.8m $17.8m 0.04% Reduced -582.7k -582,712
5 OSAIC HOLDINGS, INC. 0.03% of their portfolio SCOTTSDALE, AZ 509,785509.8k $17.4m $17.4m 0.03% Added +199.6k +199,608
6 ENVESTNET ASSET MANAGEMENT INC 0.01% of their portfolio Berwyn, PA 343,748343.7k $11.8m $11.8m 0.01% Added +176.9k +176,944
7 Forvis Mazars Wealth Advisors, LLC 0.33% of their portfolio Springfield, MO 326,999327.0k $11.2m $11.2m 0.33% Added +10.6k +10,557
8 Delta Investment Management, LLC 2.22% of their portfolio SAN FRANCISCO, CA 237,088237.1k $8.1m $8.1m 2.22% Added +137.3k +137,346
9 Cambridge Investment Research Advisors, Inc. 0.03% of their portfolio FAIRFIELD, IA 207,836207.8k $7.1m $7.1m 0.03% Added +114.6k +114,598
10 Brookstone Capital Management 0.13% of their portfolio WHEATON, IL 187,397187.4k $6.4m $6.4m 0.13% Added +118.4k +118,391
11 Strategic Wealth Partners Group, LLC 0.90% of their portfolio DEERFIELD, IL 181,446181.4k $6.2m $6.2m 0.90% Added +178.1k +178,119
12 Caprock Group, LLC 0.44% of their portfolio BOISE, ID 176,818176.8k $6.1m $6.1m 0.44% Reduced -127.4k -127,409
13 Outlook Wealth Advisors, LLC 2.27% of their portfolio SHENANDOAH, TX 175,737175.7k $6.0m $6.0m 2.27% Added +90.6k +90,598
14 Summit Wealth Partners, LLC 1.30% of their portfolio Orlando, FL 151,742151.7k $5.2m $5.2m 1.30% Reduced -7.6k -7,608
15 MTM FINANCIAL GROUP, LLC 3.76% of their portfolio BETHLEHEM, PA 129,683129.7k $4.4m $4.4m 3.76% Reduced -1.4k -1,412
16 FSA WEALTH PARTNERS, INC. 1.66% of their portfolio Rockville, MD 117,026117.0k $4.0m $4.0m 1.66% Reduced -1.2k -1,229
17 Raymond James Financial Services Advisors, Inc. 0.01% of their portfolio ST. PETERSBURG, FL 116,283116.3k $4.0m $4.0m 0.01% Added +18.7k +18,716
18 Global Strategic Investment Solutions, LLC 0.49% of their portfolio Scottsdale, AZ 114,829114.8k $3.9m $3.9m 0.49% Reduced -2.1k -2,072
19 CoreCap Advisors, LLC 0.27% of their portfolio SOUTHFIELD, MI 112,266112.3k $3.8m $3.8m 0.27% First filing
20 Southland Equity Partners LLC 1.24% of their portfolio WILDWOOD, MO 107,355107.4k $3.7m $3.7m 1.24% Added +5.3k +5,259
21 WealthPlan Investment Management, LLC 1.02% of their portfolio OMAHA, NE 100,208100.2k $3.4m $3.4m 1.02% Reduced -23.0k -23,039
22 Janney Montgomery Scott LLC 0.01% of their portfolio PHILADELPHIA, PA 99,48499.5k $3.4m $3.4m 0.01% Reduced -201.7k -201,683
23 XML Financial, LLC 0.38% of their portfolio BETHESDA, MD 97,06197.1k $3.3m $3.3m 0.38% Reduced -90.8k -90,843
24 CAPTRUST FINANCIAL ADVISORS 0.01% of their portfolio RALEIGH, NC 94,95395.0k $3.2m $3.2m 0.01% Added +83.9k +83,900
25 TRUIST FINANCIAL CORP 0.01% of their portfolio CHARLOTTE, NC 92,59892.6k $3.2m $3.2m 0.01% Reduced -2.5k -2,491
26 Elmwood Wealth Management, Inc. 1.42% of their portfolio BERKELEY, CA 88,76488.8k $3.0m $3.0m 1.42% Reduced -561 -561
27 McAdam, LLC 0.25% of their portfolio Philadelphia, PA 88,25488.3k $3.0m $3.0m 0.25% Unchanged
28 World Investment Advisors 0.57% of their portfolio LINCROFT, NJ 85,44085.4k $2.9m $2.9m 0.57% Reduced -3.5k -3,548
29 HARBOUR INVESTMENTS, INC. 0.14% of their portfolio MADISON, WI 85,13385.1k $2.9m $2.9m 0.14% Reduced -2.5k -2,550
30 Beacon Pointe Advisors, LLC 0.05% of their portfolio NEWPORT BEACH, CA 81,57681.6k $2.8m $2.8m 0.05% Added +10.2k +10,198
31 Cetera Advisor Networks LLC 0.02% of their portfolio EL SEGUNDO, CA 74,63374.6k $2.6m $2.6m 0.02% Reduced -2.4k -2,431
32 WorthPointe, LLC 1.52% of their portfolio La Jolla, CA 71,13571.1k $2.4m $2.4m 1.52% Added +15.5k +15,482
33 Weaver Consulting Group 1.05% of their portfolio HUNTINGTON BEACH, CA 69,54669.5k $2.4m $2.4m 1.05% New
34 LINCOLN NATIONAL CORP 0.05% of their portfolio RADNOR, PA 68,84568.8k $2.4m $2.4m 0.05% Added +8.3k +8,319
35 Berkshire Money Management, Inc. 0.33% of their portfolio DALTON, MA 67,31467.3k $2.3m $2.3m 0.33% Reduced -99 -99
36 Advisory Alpha, LLC 0.11% of their portfolio HOLLAND, MI 64,93264.9k $2.2m $2.2m 0.11% Added +28.4k +28,372
37 MML INVESTORS SERVICES, LLC 0.01% of their portfolio SPRINGFIELD, MA 64,70964.7k $2.2m $2.2m 0.01% Added +13.3k +13,268
38 HighTower Advisors, LLC 0.00% of their portfolio CHICAGO, IL 64,37864.4k $2.2m $2.2m 0.00% Added +16.6k +16,553
39 Kestra Advisory Services, LLC 0.02% of their portfolio AUSTIN, TX 64,20664.2k $2.2m $2.2m 0.02% Added +2.6k +2,629
40 Spire Wealth Management 0.08% of their portfolio MCLEAN, VA 61,67561.7k $2.1m $2.1m 0.08% Added +38.0k +38,000
41 Atria Wealth Solutions, Inc. 0.03% of their portfolio NEW YORK, NY 57,49457.5k $2.0m $2.0m 0.03% Added +25.2k +25,231
42 TOWNSQUARE CAPITAL LLC 0.04% of their portfolio Lehi, UT 56,93956.9k $1.9m $1.9m 0.04% Added +50.4k +50,407
43 Pillar Wealth Advisors, LLC 1.42% of their portfolio WESTTOWN, PA 49,62049.6k $1.7m $1.7m 1.42% Unchanged
44 Cetera Investment Advisers 0.01% of their portfolio SCHAUMBURG, IL 47,17747.2k $1.6m $1.6m 0.01% Reduced -587 -587
45 InterOcean Capital Group, LLC 0.05% of their portfolio NASHVILLE, TN 46,72646.7k $1.6m $1.6m 0.05% Reduced -11.8k -11,789
46 HBW ADVISORY SERVICES LLC 0.35% of their portfolio SIMI VALLEY, CA 46,62046.6k $1.6m $1.6m 0.35% New
47 Strategic Blueprint, LLC 0.15% of their portfolio ATLANTA, GA 45,51245.5k $1.6m $1.6m 0.15% Reduced -24.7k -24,748
48 BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC 0.38% of their portfolio BLUE BELL, PA 42,26442.3k $1.4m $1.4m 0.38% Reduced -13.3k -13,278
49 Chicago Partners Investment Group LLC 0.07% of their portfolio CHICAGO, IL 40,70440.7k $1.4m $1.4m 0.07% Added +5.7k +5,737
50 U.S. Capital Wealth Advisors, LLC 0.06% of their portfolio AUSTIN, TX 39,52439.5k $1.4m $1.4m 0.06% Added +18.3k +18,282
51 AVANTAX ADVISORY SERVICES, INC. 0.02% of their portfolio DALLAS, TX 39,43439.4k $1.3m $1.3m 0.02% Added +3.8k +3,805
52 RAYMOND JAMES & ASSOCIATES 0.00% of their portfolio ST PETERSBURG, FL 35,76235.8k $1.2m $1.2m 0.00% Reduced -567 -567
53 IFP Advisors, Inc 0.02% of their portfolio TAMPA, FL 35,20235.2k $1.0m $1.0m 0.02% Added +18.2k +18,171
54 Bellwether Advisors, LLC 0.35% of their portfolio LINCOLN, NE 35,12535.1k $1.2m $1.2m 0.35% Reduced -55.2k -55,162
55 WPWealth LLP 0.50% of their portfolio FORT WORTH, TX 34,34834.3k $1.2m $1.2m 0.50% New
56 LAKE STREET PRIVATE WEALTH, LLC 0.20% of their portfolio CHICAGO, IL 33,05033.0k $1.1m $1.1m 0.20% New
57 Certified Advisory Corp 0.20% of their portfolio ALTAMONTE SPRINGS, FL 32,52032.5k $1.1m $1.1m 0.20% New
58 Capital Analysts, LLC 0.06% of their portfolio FORT WASHINGTON, PA 32,02132.0k $1.1m $1.1m 0.06% New
59 Focus Financial Network, Inc. 0.06% of their portfolio MINNEAPOLIS, MN 31,39631.4k $1.1m $1.1m 0.06% Added +311 +311
60 CWM, LLC 0.01% of their portfolio OMAHA, NE 30,25530.3k $1.0m $1.0m 0.01% Added +6.7k +6,699
61 CreativeOne Wealth, LLC 0.02% of their portfolio OVERLAND PARK, KS 28,96229.0k $992.0k $992.0k 0.02% Added +13.8k +13,796
62 LaSalle St. Investment Advisors, LLC 0.38% of their portfolio ELMHURST, IL 25,01325.0k $855.0k $855.0k 0.38% Unchanged
63 Advisory Services Network, LLC 0.02% of their portfolio ATLANTA, GA 24,95525.0k $854.0k $854.0k 0.02% Added +34 +34
64 CRA Financial Services, LLC 0.22% of their portfolio NORTHFIELD, NJ 23,94023.9k $819.2k $819.2k 0.22% New
65 Valmark Advisers, Inc. 0.02% of their portfolio AKRON, OH 23,35823.4k $799.3k $799.3k 0.02% Reduced -531 -531
66 WEALTH ALLIANCE, LLC 0.11% of their portfolio MELLVILLE, NY 22,27322.3k $762.2k $762.2k 0.11% Added +4.7k +4,710
67 BECK CAPITAL MANAGEMENT, LLC 0.28% of their portfolio AUSTIN, TX 21,11521.1k $722.5k $722.5k 0.28% Reduced -3.6k -3,610
68 Sigma Planning Corp 0.03% of their portfolio ANN ARBOR, MI 20,80620.8k $712.0k $712.0k 0.03% Added +3.1k +3,085
69 Financial Architects, Inc 0.11% of their portfolio MARLTON, NJ 20,78520.8k $711.3k $711.3k 0.11% Added +4.5k +4,530
70 WealthPLAN Partners, LLC 0.10% of their portfolio OMAHA, NE 20,47520.5k $700.7k $700.7k 0.10% Reduced -41.8k -41,785
71 Fragasso Financial Advisors Inc 0.07% of their portfolio SEWICKLEY, PA 20,33120.3k $695.7k $695.7k 0.07% Reduced -845 -845
72 Diligent Investors, LLC 0.21% of their portfolio REDLANDS, CA 20,31920.3k $695.3k $695.3k 0.21% Unchanged
73 SageView Advisory Group, LLC 0.04% of their portfolio Newport Beach, CA 19,81319.8k $678.0k $678.0k 0.04% Added +11.2k +11,158
74 Koshinski Asset Management, Inc. 0.07% of their portfolio DECATUR, IL 19,62519.6k $671.6k $671.6k 0.07% New
75 Stratos Wealth Advisors, LLC 0.05% of their portfolio BEACHWOOD, OH 19,13219.1k $654.7k $654.7k 0.05% Reduced -2.9k -2,893
76 INDEPENDENT FINANCIAL GROUP, LLC 0.05% of their portfolio SAN DIEGO, CA 19,10319.1k $653.7k $653.7k 0.05% Unchanged
77 BCS Wealth Management 0.47% of their portfolio JOHNSON CITY, TN 18,88218.9k $646.0k $646.0k 0.47% Reduced -1.2k -1,212
78 AdvisorNet Financial, Inc 0.05% of their portfolio MINNETONKA, MN 18,37318.4k $628.7k $628.7k 0.05% Added +1.3k +1,327
79 Alera Investment Advisors, LLC 0.13% of their portfolio DEERFIELD, IL 17,80317.8k $609.2k $609.2k 0.13% Added +3.2k +3,192
80 LPL Financial LLC 0.00% of their portfolio FORT MILL, SC 17,18217.2k $588.0k $588.0k 0.00% Added +813 +813
81 Cetera Advisors LLC 0.01% of their portfolio DENVER, CO 17,16417.2k $587.4k $587.4k 0.01% Reduced -2.2k -2,204
82 ALTFEST L J & CO INC 0.09% of their portfolio NEW YORK, NY 16,62916.6k $569.0k $569.0k 0.09% Reduced -1.7k -1,691
83 CENTAURUS FINANCIAL, INC. 0.05% of their portfolio ANAHEIM, CA 16,14216.1k $552.0k $552.0k 0.05% Added +5.6k +5,583
84 NATIONS FINANCIAL GROUP INC, /IA/ /ADV 0.05% of their portfolio CEDAR RAPIDS, IA 15,85915.9k $542.7k $542.7k 0.05% Reduced -520 -520
85 DHJJ Financial Advisors, Ltd. 0.28% of their portfolio NAPERVILLE, IL 15,48015.5k $529.7k $529.7k 0.28% Unchanged
86 Steward Partners Investment Advisory, LLC 0.01% of their portfolio STAMFORD, CT 14,69314.7k $502.8k $502.8k 0.01% Added +1.1k +1,060
87 Cardinal Point Capital Management ULC 0.15% of their portfolio TORONTO, A6 14,52514.5k $497.0k $497.0k 0.15% Reduced -28.5k -28,540
88 Nikulski Financial, Inc. 0.21% of their portfolio BETTENDORF, IA 14,52014.5k $496.9k $496.9k 0.21% Reduced -500 -500
89 Orion Capital Management LLC 0.33% of their portfolio CORONADO, CA 14,50014.5k $496.2k $496.2k 0.33% Reduced -3.0k -3,000
90 Trek Financial, LLC 0.04% of their portfolio Scottsdale, AZ 14,12914.1k $483.5k $483.5k 0.04% Added +5.3k +5,304
91 ARS Wealth Advisors Group, LLC 0.08% of their portfolio St. Petersburg, FL 14,06314.1k $481.2k $481.2k 0.08% New
92 Castle Rock Wealth Management, LLC 0.16% of their portfolio WALNUT CREEK, CA 13,90813.9k $475.9k $475.9k 0.16% Unchanged
93 BLAIR WILLIAM & CO/IL 0.00% of their portfolio CHICAGO, IL 13,81913.8k $472.9k $472.9k 0.00% New
94 Wealth Management Solutions, LLC 0.30% of their portfolio EXTON, PA 13,59413.6k $465.2k $465.2k 0.30% Reduced -664 -664
95 Mutual Advisors, LLC 0.02% of their portfolio OMAHA, NE 13,57613.6k $464.6k $464.6k 0.02% Reduced -1.1k -1,114
96 Bedel Financial Consulting, Inc. 0.09% of their portfolio INDIANAPOLIS, IN 13,09413.1k $448.1k $448.1k 0.09% Unchanged
97 LEVEL FOUR ADVISORY SERVICES, LLC 0.03% of their portfolio DALLAS, TX 12,26012.3k $419.5k $419.5k 0.03% Reduced -530 -530
98 MAI Capital Management 0.01% of their portfolio INDEPENDENCE, OH 12,25512.3k $419.4k $419.4k 0.01% New
99 Arax Advisory Partners 0.05% of their portfolio NEW YORK, NY 12,22312.2k $418.3k $418.3k 0.05% Reduced -22 -22
100 Patriot Financial Group Insurance Agency, LLC 0.08% of their portfolio Westborough, MA 12,01612.0k $411.2k $411.2k 0.08% New