Vault-13

INNOVATOR ETFS TRUST BNOV

US EQTY BUF NOV · ETP · CUSIP 45782C581

72 institutional holders -1 vs Q1 2023
2,223,9652.2m shares reported held*
$75.5mreported value*
5 new 11 added 32 reduced 7 sold out net sold ≈ $24.5m (-722.4k shares)

* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $33.96.

Trends to Q2 2023

Institutional holders

Managers reporting a position, each quarter

0255075Q3 22: 47Q4 22: 69Q1 23: 73Q2 23: 7272Q3 22Q4 22Q1 23Q2 23
Numbers
QuarterHolders
Q3 202247
Q4 202269
Q1 202373
Q2 202372

Buyers vs sellers

Managers adding to or starting a position, vs cutting or selling out

Bought or addedCut or sold out
1000100Q4 22: 51 bought or addedQ4 22: 14 cut or sold outQ4 22Q1 23: 21 bought or addedQ1 23: 33 cut or sold outQ1 23Q2 23: 16 bought or addedQ2 23: 39 cut or sold outQ2 23
Numbers
QuarterBought or addedCut or sold out
Q4 20225114
Q1 20232133
Q2 20231639

Biggest buyers

OLD MISSION CAPITAL LLC Added +13,788+13.8k
Snowden Capital Advisors LLC New +13,050+13.1k
KESTRA PRIVATE WEALTH SERVICES, LLC Added +9,172+9.2k
Gerber Kawasaki Wealth & Investment Management New +8,000+8.0k
ROYAL BANK OF CANADA Added +7,294+7.3k
World Investment Advisors New +6,260+6.3k
Trek Financial, LLC New +6,166+6.2k
Penserra Capital Management LLC Added +5,811+5.8k
ENVESTNET ASSET MANAGEMENT INC Added +5,740+5.7k
MML INVESTORS SERVICES, LLC Added +2,174+2.2k

Biggest sellers

Berkshire Money Management, Inc. Reduced -615,494-615.5k
Krilogy Financial LLC Reduced -56,335-56.3k
CreativeOne Wealth, LLC Sold out -17,320-17.3k
Cerity Partners LLC Sold out -10,813-10.8k
Steward Financial Group LLC Reduced -10,370-10.4k
Chicago Partners Investment Group LLC Sold out -10,155-10.2k
OSAIC HOLDINGS, INC. Reduced -7,869-7.9k
First Commonwealth Financial Corp /PA/ Reduced -7,751-7.8k
WOLVERINE TRADING, LLC Sold out -7,078-7.1k
COMMONWEALTH EQUITY SERVICES, LLC Reduced -6,026-6.0k

Major shareholders (over 5%)

Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.

No one currently above 5% in the filings since 19 Dec 2024.

Fell to 5% or below in the last year: Brookstone Capital Management (0.6%, 2026-06-03)

Holders, Q2 2023

#ManagerLocationShares Value% of their portfolioChangeShares change
1 Berkshire Money Management, Inc. 3.37% of their portfolio DALTON, MA 686,788686.8k $23.3m $23.3m 3.37% Reduced -615.5k -615,494
2 KESTRA PRIVATE WEALTH SERVICES, LLC 0.15% of their portfolio AUSTIN, TX 124,824124.8k $4.2m $4.2m 0.15% Added +9.2k +9,172
3 COMMONWEALTH EQUITY SERVICES, LLC 0.01% of their portfolio WALTHAM, MA 117,591117.6k $4.0m $4.0m 0.01% Reduced -6.0k -6,026
4 Penserra Capital Management LLC 0.07% of their portfolio ORINDA, CA 99,92799.9k $3.4m $3.4m 0.07% Added +5.8k +5,811
5 OSAIC HOLDINGS, INC. 0.00% of their portfolio SCOTTSDALE, AZ 77,32177.3k $2.6m $2.6m 0.00% Reduced -7.9k -7,869
6 THOROUGHBRED FINANCIAL SERVICES, LLC 0.28% of their portfolio BRENTWOOD, TN 62,21162.2k $2.1m $2.1m 0.28% Unchanged
7 Sigma Planning Corp 0.07% of their portfolio ANN ARBOR, MI 60,99661.0k $2.1m $2.1m 0.07% Reduced -4.3k -4,350
8 Janney Montgomery Scott LLC 0.01% of their portfolio PHILADELPHIA, PA 49,14049.1k $1.7m $1.7m 0.01% Reduced -3.7k -3,736
9 HighTower Advisors, LLC 0.00% of their portfolio CHICAGO, IL 48,07448.1k $1.6m $1.6m 0.00% Unchanged
10 Beacon Pointe Advisors, LLC 0.03% of their portfolio NEWPORT BEACH, CA 46,62446.6k $1.6m $1.6m 0.03% Added +870 +870
11 Cambridge Investment Research Advisors, Inc. 0.01% of their portfolio FAIRFIELD, IA 39,34839.3k $1.3m $1.3m 0.01% Reduced -1.3k -1,265
12 Fragasso Financial Advisors Inc 0.14% of their portfolio SEWICKLEY, PA 38,61038.6k $1.3m $1.3m 0.14% Unchanged
13 LPL Financial LLC 0.00% of their portfolio FORT MILL, SC 38,41838.4k $1.3m $1.3m 0.00% Added +155 +155
14 LINCOLN NATIONAL CORP 0.03% of their portfolio RADNOR, PA 37,29637.3k $1.3m $1.3m 0.03% Unchanged
15 CoreCap Advisors, LLC 0.08% of their portfolio SOUTHFIELD, MI 34,70234.7k $1.2m $1.2m 0.08% First filing
16 Cetera Advisor Networks LLC 0.01% of their portfolio EL SEGUNDO, CA 31,66331.7k $1.1m $1.1m 0.01% Reduced -3.0k -3,039
17 Steward Financial Group LLC 0.34% of their portfolio COLLEYVILLE, TX 31,31831.3k $1.1m $1.1m 0.34% Reduced -10.4k -10,370
18 ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio Berwyn, PA 29,15129.2k $990.3k $990.3k 0.00% Added +5.7k +5,740
19 Krilogy Financial LLC 0.08% of their portfolio ST. LOUIS, MO 27,76227.8k $943.1k $943.1k 0.08% Reduced -56.3k -56,335
20 NATIONS FINANCIAL GROUP INC, /IA/ /ADV 0.09% of their portfolio CEDAR RAPIDS, IA 26,74326.7k $908.5k $908.5k 0.09% Reduced -178 -178
21 Cetera Advisors LLC 0.01% of their portfolio DENVER, CO 26,32226.3k $894.2k $894.2k 0.01% Reduced -2.8k -2,815
22 My Personal CFO, LLC 0.69% of their portfolio VANCOUVER, WA 25,70025.7k $873.1k $873.1k 0.69% Reduced -140 -140
23 INTEGRAL INVESTMENT ADVISORS, INC. 0.55% of their portfolio TURLOCK, CA 24,28424.3k $825.0k $825.0k 0.55% Reduced -1.7k -1,748
24 RAYMOND JAMES & ASSOCIATES 0.00% of their portfolio ST PETERSBURG, FL 22,01122.0k $747.8k $747.8k 0.00% Unchanged
25 OLD MISSION CAPITAL LLC 0.03% of their portfolio CHICAGO, IL 20,99621.0k $713.3k $713.3k 0.03% Added +13.8k +13,788
26 CITADEL ADVISORS LLC 0.00% of their portfolio MIAMI, FL 19,68119.7k $668.6k $668.6k 0.00% Reduced -3.9k -3,940
27 CRA Financial Services, LLC 0.18% of their portfolio NORTHFIELD, NJ 19,55519.6k $664.3k $664.3k 0.18% Reduced -4.3k -4,325
28 Valtinson Bruner Financial Planning LLC 0.35% of their portfolio NEW BRIGHTON, MN 19,11519.1k $649.4k $649.4k 0.35% Reduced -269 -269
29 BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC 0.15% of their portfolio BLUE BELL, PA 17,22917.2k $585.3k $585.3k 0.15% Unchanged
30 Vantage Financial Partners, LLC 0.20% of their portfolio ELM GROVE, WI 15,70915.7k $533.7k $533.7k 0.20% Reduced -811 -811
31 DHJJ Financial Advisors, Ltd. 0.27% of their portfolio NAPERVILLE, IL 15,50615.5k $526.8k $526.8k 0.27% Added +260 +260
32 Cetera Investment Advisers 0.00% of their portfolio SCHAUMBURG, IL 14,02214.0k $476.4k $476.4k 0.00% Reduced -208 -208
33 Arax Advisory Partners 0.06% of their portfolio NEW YORK, NY 13,89213.9k $471.9k $471.9k 0.06% Reduced -72 -72
34 BCS Wealth Management 0.33% of their portfolio JOHNSON CITY, TN 13,32513.3k $453.0k $453.0k 0.33% Reduced -4.6k -4,599
35 Brookstone Capital Management 0.01% of their portfolio WHEATON, IL 13,22613.2k $444.4k $444.4k 0.01% Added +306 +306
36 Snowden Capital Advisors LLC 0.02% of their portfolio New York, NY 13,05013.1k $443.3k $443.3k 0.02% New
37 MML INVESTORS SERVICES, LLC 0.00% of their portfolio SPRINGFIELD, MA 12,98913.0k $441.0k $441.0k 0.00% Added +2.2k +2,174
38 ROYAL BANK OF CANADA 0.00% of their portfolio TORONTO, A6 12,53912.5k $426.0k $426.0k 0.00% Added +7.3k +7,294
39 McAdam, LLC 0.03% of their portfolio Philadelphia, PA 12,34412.3k $419.4k $419.4k 0.03% Unchanged
40 AE Wealth Management LLC 0.00% of their portfolio TOPEKA, KS 11,98512.0k $407.2k $407.2k 0.00% Reduced -2.0k -2,010
41 AXXCESS WEALTH MANAGEMENT, LLC 0.03% of their portfolio CARLSBAD, CA 11,91511.9k $404.8k $404.8k 0.03% Reduced -12 -12
42 RFG Advisory, LLC 0.02% of their portfolio BIRMINGHAM, AL 11,67711.7k $396.7k $396.7k 0.02% Unchanged
43 ACAS, LLC 0.53% of their portfolio RANCHO SANTA FE, CA 11,62911.6k $395.1k $395.1k 0.53% Reduced -300 -300
44 Visionary Wealth Advisors 0.03% of their portfolio O'FALLON, IL 10,89910.9k $370.3k $370.3k 0.03% Reduced -781 -781
45 AdvisorNet Financial, Inc 0.03% of their portfolio MINNETONKA, MN 10,35410.4k $351.7k $351.7k 0.03% Unchanged
46 Bellwether Advisors, LLC 0.10% of their portfolio LINCOLN, NE 10,11810.1k $343.7k $343.7k 0.10% Unchanged
47 First Commonwealth Financial Corp /PA/ 0.10% of their portfolio Indiana, PA 9,2579.3k $314.5k $314.5k 0.10% Reduced -7.8k -7,751
48 Kestra Advisory Services, LLC 0.00% of their portfolio AUSTIN, TX 8,8328.8k $300.0k $300.0k 0.00% Reduced -1.1k -1,100
49 TRUIST FINANCIAL CORP 0.00% of their portfolio CHARLOTTE, NC 8,0008.0k $271.8k $271.8k 0.00% Reduced -3.4k -3,425
50 Gerber Kawasaki Wealth & Investment Management 0.02% of their portfolio SANTA MONICA, CA 8,0008.0k $271.8k $271.8k 0.02% New
51 HARBOUR INVESTMENTS, INC. 0.01% of their portfolio MADISON, WI 7,5097.5k $255.1k $255.1k 0.01% Reduced -610 -610
52 BENJAMIN F. EDWARDS & COMPANY, INC. 0.01% of their portfolio ST. LOUIS, MO 7,4257.4k $252.0k $252.0k 0.01% Reduced -2.4k -2,410
53 Raymond James Financial Services Advisors, Inc. 0.00% of their portfolio ST. PETERSBURG, FL 7,1397.1k $242.5k $242.5k 0.00% Unchanged
54 RETIREMENT INCOME SOLUTIONS, INC 0.06% of their portfolio ANN ARBOR, MI 6,4596.5k $219.4k $219.4k 0.06% Unchanged
55 SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio BALA CYNWYD, PA 6,2776.3k $213.2k $213.2k 0.00% Reduced -3.7k -3,712
56 World Investment Advisors 0.04% of their portfolio LINCROFT, NJ 6,2606.3k $213.5k $213.5k 0.04% New
57 Trek Financial, LLC 0.02% of their portfolio Scottsdale, AZ 6,1666.2k $209.5k $209.5k 0.02% New
58 IFP Advisors, Inc 0.00% of their portfolio TAMPA, FL 3,6803.7k $109.8k $109.8k 0.00% Added +1.3k +1,340
59 Parallel Advisors, LLC 0.00% of their portfolio SAN FRANCISCO, CA 3,3903.4k $115.2k $115.2k 0.00% Unchanged
60 Sugarloaf Wealth Management, LLC 0.02% of their portfolio DULUTH, GA 2,9192.9k $99.2k $99.2k 0.02% Unchanged
61 Steward Partners Investment Advisory, LLC 0.00% of their portfolio STAMFORD, CT 2,6842.7k $91.2k $91.2k 0.00% Unchanged
62 WealthShield Partners, LLC 0.01% of their portfolio CARY, NC 2,3002.3k $78.1k $78.1k 0.01% Unchanged
63 Tradition Wealth Management, LLC 0.01% of their portfolio EDINA, MN 2,0062.0k $72.0k $72.0k 0.01% Unchanged
64 UBS Group AG 0.00% of their portfolio ZURICH, V8 1,4491.4k $49.2k $49.2k 0.00% Reduced -838 -838
65 PCA Investment Advisory Services Inc. 0.03% of their portfolio CINCINNATI, OH 1,3001.3k $44.2k $44.2k 0.03% New
66 CREATIVE FINANCIAL DESIGNS INC /ADV 0.00% of their portfolio KOKOMO, IN 1,0001.0k $34.0k $34.0k 0.00% Unchanged
67 Global Trust Asset Management, LLC 0.02% of their portfolio PALM BEACH GARDENS, FL 1,0001.0k $34.0k $34.0k 0.02% Unchanged
68 Sunbelt Securities, Inc. 0.00% of their portfolio HOUSTON, TX 760760 $25.8k $25.8k 0.00% Reduced -50 -50
69 Kistler-Tiffany Companies, LLC 0.00% of their portfolio BERWYN, PA 680680 $23.1k $23.1k 0.00% Unchanged
70 Capital Analysts, LLC 0.00% of their portfolio FORT WASHINGTON, PA 674674 $23.0k $23.0k 0.00% Unchanged
71 Sound Income Strategies, LLC 0.00% of their portfolio FT LAUDERDALE, FL 220220 $7.5k $7.5k 0.00% Unchanged
72 CONCOURSE FINANCIAL GROUP SECURITIES, INC. 0.00% of their portfolio BIRMINGHAM, AL 00 $0 $0 0.00% Unchanged