INNOVATOR ETFS TRUST BMAR
US EQTY BUFR MAR · ETP · CUSIP 45782C391
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $37.08.
Trends to Q2 2023
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 51 |
| Q4 2022 | 49 |
| Q1 2023 | 67 |
| Q2 2023 | 71 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q4 2022 | 9 | 27 |
| Q1 2023 | 43 | 21 |
| Q2 2023 | 20 | 35 |
Biggest buyers
| RAYMOND JAMES & ASSOCIATES | Added | +39.3k |
| OLD MISSION CAPITAL LLC | New | +16.2k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | New | +15.2k |
| TOWNSQUARE CAPITAL LLC | New | +14.8k |
| JPMORGAN CHASE & CO | New | +14.7k |
| MML INVESTORS SERVICES, LLC | New | +14.4k |
| Snowden Capital Advisors LLC | New | +11.9k |
| ENVESTNET ASSET MANAGEMENT INC | Added | +7.7k |
| ROYAL BANK OF CANADA | Added | +7.5k |
| GOLDMAN SACHS GROUP INC | New | +7.2k |
Biggest sellers
| Cerity Partners LLC | Reduced | -45.0k |
| OSAIC HOLDINGS, INC. | Reduced | -23.0k |
| M Holdings Securities, Inc. | Sold out | -18.2k |
| CreativeOne Wealth, LLC | Sold out | -14.6k |
| WOLVERINE TRADING, LLC | Sold out | -9.7k |
| First Commonwealth Financial Corp /PA/ | Reduced | -9.6k |
| Chicago Partners Investment Group LLC | Sold out | -6.7k |
| PERSONAL CFO SOLUTIONS, LLC | Sold out | -6.2k |
| Sigma Planning Corp | Reduced | -5.3k |
| Cambridge Investment Research Advisors, Inc. | Reduced | -4.0k |
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
No one currently above 5% in the filings since 19 Dec 2024.
Fell to 5% or below in the last year: Brookstone Capital Management (0.9%, 2026-09-02)
Holders, Q2 2023
| Manager | Shares | Change |
|---|---|---|
| RAYMOND JAMES & ASSOCIATES 0.00% of their portfolio | 125.4k $4.7m | Added +39.3k |
| OSAIC HOLDINGS, INC. 0.01% of their portfolio | 112.1k $4.2m | Reduced -23.0k |
| NewEdge Advisors, LLC 0.04% of their portfolio | 104.3k $3.9m | Reduced -254 |
| Penserra Capital Management LLC 0.07% of their portfolio | 90.9k $3.4m | Added +4.3k |
| Valtinson Bruner Financial Planning LLC 1.80% of their portfolio | 90.2k $3.3m | Reduced -932 |
| Janney Montgomery Scott LLC 0.01% of their portfolio | 60.9k $2.3m | Reduced -3.1k |
| WPWealth LLP 0.93% of their portfolio | 58.5k $2.2m | Unchanged |
| HighTower Advisors, LLC 0.00% of their portfolio | 55.1k $2.0m | Unchanged |
| COMMONWEALTH EQUITY SERVICES, LLC 0.00% of their portfolio | 50.9k $1.9m | Reduced -812 |
| Main Street Financial Solutions, LLC 0.25% of their portfolio | 50.0k $1.9m | Unchanged |
| Fragasso Financial Advisors Inc 0.18% of their portfolio | 45.1k $1.7m | Reduced -400 |
| Cambridge Investment Research Advisors, Inc. 0.01% of their portfolio | 41.8k $1.6m | Reduced -4.0k |
| BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC 0.35% of their portfolio | 35.3k $1.3m | Added +3.7k |
| My Personal CFO, LLC 1.03% of their portfolio | 35.2k $1.3m | Unchanged |
| BECK CAPITAL MANAGEMENT, LLC 0.47% of their portfolio | 31.9k $1.2m | Reduced -1.8k |
| ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio | 31.2k $1.2m | Added +7.7k |
| Spire Wealth Management 0.03% of their portfolio | 25.5k $944.6k | Reduced -431 |
| INTEGRAL INVESTMENT ADVISORS, INC. 0.59% of their portfolio | 23.6k $875.8k | Reduced -1.2k |
| First Commonwealth Financial Corp /PA/ 0.28% of their portfolio | 23.1k $858.2k | Reduced -9.6k |
| AE Wealth Management LLC 0.01% of their portfolio | 23.0k $853.6k | Reduced -3.6k |
| DHJJ Financial Advisors, Ltd. 0.42% of their portfolio | 21.9k $814.3k | Reduced -620 |
| Strategic Blueprint, LLC 0.07% of their portfolio | 19.8k $735.5k | Added +207 |
| CITADEL ADVISORS LLC 0.00% of their portfolio | 19.1k $709.2k | Added +3.8k |
| OLD MISSION CAPITAL LLC 0.02% of their portfolio | 16.2k $602.6k | New |
| LINCOLN NATIONAL CORP 0.01% of their portfolio | 15.4k $572.7k | Unchanged |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio | 15.2k $562.8k | New |
| Cetera Advisors LLC 0.01% of their portfolio | 15.2k $562.8k | Reduced -1.2k |
| Bellwether Advisors, LLC 0.16% of their portfolio | 15.1k $560.0k | Reduced -312 |
| TOWNSQUARE CAPITAL LLC 0.01% of their portfolio | 14.8k $549.6k | New |
| JPMORGAN CHASE & CO 0.00% of their portfolio | 14.7k $545.9k | New |
| Lantz Financial LLC 0.21% of their portfolio | 14.7k $545.8k | Added +145 |
| MML INVESTORS SERVICES, LLC 0.00% of their portfolio | 14.4k $536.0k | New |
| ROYAL BANK OF CANADA 0.00% of their portfolio | 14.1k $524.0k | Added +7.5k |
| Cerity Partners LLC 0.00% of their portfolio | 14.0k $519.0k | Reduced -45.0k |
| CoreCap Advisors, LLC 0.04% of their portfolio | 13.5k $502.5k | First filing |
| Retirement Planning Group, LLC 0.05% of their portfolio | 13.3k $492.0k | Unchanged |
| Arax Advisory Partners 0.06% of their portfolio | 12.7k $471.4k | Reduced -49 |
| Beacon Pointe Advisors, LLC 0.01% of their portfolio | 12.7k $469.9k | Reduced -2.7k |
| Snowden Capital Advisors LLC 0.02% of their portfolio | 11.9k $442.5k | New |
| Orion Capital Management LLC 0.29% of their portfolio | 11.8k $436.4k | Reduced -714 |
| Krilogy Financial LLC 0.04% of their portfolio | 11.2k $415.3k | Reduced -2.7k |
| Weaver Consulting Group 0.17% of their portfolio | 10.1k $374.5k | Reduced -2.2k |
| Vantage Financial Partners, LLC 0.14% of their portfolio | 9.8k $364.5k | Unchanged |
| BENJAMIN F. EDWARDS & COMPANY, INC. 0.01% of their portfolio | 9.0k $332.0k | Unchanged |
| BROWN WEALTH MANAGEMENT, LLC 0.17% of their portfolio | 8.9k $329.5k | First filing |
| IFP Advisors, Inc 0.01% of their portfolio | 8.8k $280.2k | Added +4.4k |
| SILVER OAK SECURITIES, INCORPORATED 0.05% of their portfolio | 8.4k $312.0k | Unchanged |
| TRUIST FINANCIAL CORP 0.00% of their portfolio | 8.2k $304.1k | Added +1.8k |
| Summit Wealth Partners, LLC 0.08% of their portfolio | 8.1k $300.0k | Unchanged |
| Arkadios Wealth Advisors 0.03% of their portfolio | 7.9k $294.5k | Reduced -465 |
| Sigma Planning Corp 0.01% of their portfolio | 7.8k $291.0k | Reduced -5.3k |
| GOLDMAN SACHS GROUP INC 0.00% of their portfolio | 7.2k $268.4k | New |
| RFG Advisory, LLC 0.01% of their portfolio | 7.2k $267.4k | Unchanged |
| Beacon Financial Advisory LLC 0.15% of their portfolio | 6.9k $255.5k | Unchanged |
| Integrity Financial Corp /WA 0.17% of their portfolio | 6.0k $223.3k | Reduced -1.0k |
| John W. Brooker & Co., CPAs 0.14% of their portfolio | 6.0k $222.7k | Unchanged |
| Cetera Investment Advisers 0.00% of their portfolio | 5.7k $211.5k | New |
| Mutual Advisors, LLC 0.01% of their portfolio | 5.7k $210.3k | Reduced -212 |
| Kestra Advisory Services, LLC 0.00% of their portfolio | 5.4k $201.9k | New |
| Sunbelt Securities, Inc. 0.03% of their portfolio | 5.0k $185.5k | Unchanged |
| Larson Financial Group LLC 0.01% of their portfolio | 4.0k $147.8k | Reduced -770 |
| PCA Investment Advisory Services Inc. 0.09% of their portfolio | 4.0k $147.6k | New |
| HARBOUR INVESTMENTS, INC. 0.00% of their portfolio | 2.5k $93.5k | Unchanged |
| Cape Investment Advisory, Inc. 0.02% of their portfolio | 1.1k $40.8k | Unchanged |
| Capital Investment Advisory Services, LLC 0.00% of their portfolio | 1.1k $40.4k | Unchanged |
| PNC Financial Services Group, Inc. 0.00% of their portfolio | 794 $29.5k | Reduced -26 |
| AdvisorNet Financial, Inc 0.00% of their portfolio | 676 $25.1k | Unchanged |
| CREATIVE FINANCIAL DESIGNS INC /ADV 0.00% of their portfolio | 500 $18.6k | Unchanged |
| Steward Partners Investment Advisory, LLC 0.00% of their portfolio | 299 $11.1k | Unchanged |
| TUCKER ASSET MANAGEMENT LLC 0.00% of their portfolio | 9 $334 | Unchanged |
| CONCOURSE FINANCIAL GROUP SECURITIES, INC. 0.00% of their portfolio | 0 $0 | Unchanged |