INNOVATOR ETFS TRUST BDEC
US EQTY BUF DEC · ETP · CUSIP 45782C557
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $36.15.
Trends to Q2 2023
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 39 |
| Q4 2022 | 63 |
| Q1 2023 | 70 |
| Q2 2023 | 65 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q4 2022 | 45 | 17 |
| Q1 2023 | 31 | 21 |
| Q2 2023 | 16 | 35 |
Biggest buyers
| Blue Trust, Inc. | New | +42.9k |
| Beacon Pointe Advisors, LLC | Added | +20.4k |
| ROYAL BANK OF CANADA | Added | +13.5k |
| OLD MISSION CAPITAL LLC | Added | +13.2k |
| KFG WEALTH MANAGEMENT, LLC | Added | +10.7k |
| MML INVESTORS SERVICES, LLC | Added | +10.3k |
| RFG Advisory, LLC | New | +7.7k |
| ENVESTNET ASSET MANAGEMENT INC | Added | +7.0k |
| Penserra Capital Management LLC | Added | +5.0k |
| CreativeOne Wealth, LLC | Added | +4.0k |
Biggest sellers
| Krilogy Financial LLC | Reduced | -48.5k |
| Wealthquest Corp | Reduced | -27.7k |
| OSAIC HOLDINGS, INC. | Reduced | -23.1k |
| CITADEL ADVISORS LLC | Reduced | -12.5k |
| M Holdings Securities, Inc. | Sold out | -10.8k |
| First Commonwealth Financial Corp /PA/ | Sold out | -8.2k |
| Lion Street Advisors, LLC | Sold out | -8.2k |
| Cetera Investment Advisers | Sold out | -7.8k |
| Cerity Partners LLC | Sold out | -7.4k |
| Bedel Financial Consulting, Inc. | Sold out | -6.4k |
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
No one currently above 5% in the filings since 19 Dec 2024.
Fell to 5% or below in the last year: Brookstone Capital Management (2.1%, 2026-07-02)
Holders, Q2 2023
| Manager | Shares | Change |
|---|---|---|
| Wealthquest Corp 1.13% of their portfolio | 260.9k $9.5m | Reduced -27.7k |
| COMMONWEALTH EQUITY SERVICES, LLC 0.01% of their portfolio | 168.4k $6.1m | Added +1.1k |
| OSAIC HOLDINGS, INC. 0.01% of their portfolio | 115.6k $4.2m | Reduced -23.1k |
| HighTower Advisors, LLC 0.01% of their portfolio | 111.7k $4.0m | Reduced -2.0k |
| Penserra Capital Management LLC 0.07% of their portfolio | 93.3k $3.4m | Added +5.0k |
| Krilogy Financial LLC 0.26% of their portfolio | 79.0k $2.9m | Reduced -48.5k |
| Cetera Advisors LLC 0.04% of their portfolio | 70.3k $2.5m | Reduced -2.5k |
| Cambridge Investment Research Advisors, Inc. 0.01% of their portfolio | 67.6k $2.5m | Reduced -4.3k |
| Beacon Pointe Advisors, LLC 0.03% of their portfolio | 55.7k $2.0m | Added +20.4k |
| My Personal CFO, LLC 1.58% of their portfolio | 55.6k $2.0m | Unchanged |
| Bellwether Advisors, LLC 0.53% of their portfolio | 50.1k $1.8m | Unchanged |
| Accuvest Global Advisors 0.82% of their portfolio | 44.2k $1.6m | Added +442 |
| Cetera Advisor Networks LLC 0.01% of their portfolio | 43.3k $1.6m | Reduced -1.0k |
| Blue Trust, Inc. 0.02% of their portfolio | 42.9k $1.5m | New |
| LINCOLN NATIONAL CORP 0.03% of their portfolio | 39.1k $1.4m | Unchanged |
| Janney Montgomery Scott LLC 0.00% of their portfolio | 37.5k $1.4m | Reduced -1.1k |
| ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio | 34.1k $1.2m | Added +7.0k |
| Vantage Financial Partners, LLC 0.40% of their portfolio | 29.3k $1.1m | Reduced -578 |
| MML INVESTORS SERVICES, LLC 0.01% of their portfolio | 26.4k $955.0k | Added +10.3k |
| AE Wealth Management LLC 0.01% of their portfolio | 24.7k $896.1k | Reduced -191 |
| OLD MISSION CAPITAL LLC 0.03% of their portfolio | 24.6k $892.2k | Added +13.2k |
| BCS Wealth Management 0.64% of their portfolio | 24.1k $874.0k | Reduced -1.7k |
| THOROUGHBRED FINANCIAL SERVICES, LLC 0.11% of their portfolio | 23.9k $864.0k | Added +3.9k |
| INTEGRAL INVESTMENT ADVISORS, INC. 0.57% of their portfolio | 23.5k $852.9k | Reduced -1.2k |
| KFG WEALTH MANAGEMENT, LLC 0.50% of their portfolio | 23.4k $847.9k | Added +10.7k |
| CRA Financial Services, LLC 0.22% of their portfolio | 22.9k $831.4k | Reduced -900 |
| MILESTONE ASSET MANAGEMENT, LLC 0.36% of their portfolio | 22.3k $807.9k | Reduced -2.2k |
| Kestra Advisory Services, LLC 0.01% of their portfolio | 20.3k $736.9k | Reduced -907 |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio | 18.3k $663.6k | Added +2.9k |
| Financial Architects, Inc 0.09% of their portfolio | 17.2k $622.8k | Unchanged |
| ROYAL BANK OF CANADA 0.00% of their portfolio | 16.1k $585.0k | Added +13.5k |
| CoreCap Advisors, LLC 0.04% of their portfolio | 16.0k $580.3k | First filing |
| CreativeOne Wealth, LLC 0.01% of their portfolio | 14.7k $532.0k | Added +4.0k |
| Sigma Planning Corp 0.02% of their portfolio | 14.2k $513.3k | Reduced -2.7k |
| Valtinson Bruner Financial Planning LLC 0.27% of their portfolio | 14.0k $508.4k | Reduced -249 |
| DHJJ Financial Advisors, Ltd. 0.26% of their portfolio | 14.0k $507.8k | Unchanged |
| Arax Advisory Partners 0.06% of their portfolio | 12.9k $466.2k | Reduced -62 |
| PCA Investment Advisory Services Inc. 0.26% of their portfolio | 12.1k $438.5k | Reduced -180 |
| CITADEL ADVISORS LLC 0.00% of their portfolio | 11.6k $418.9k | Reduced -12.5k |
| Archer Investment Corp 0.13% of their portfolio | 10.0k $362.3k | Unchanged |
| NATIONS FINANCIAL GROUP INC, /IA/ /ADV 0.03% of their portfolio | 9.7k $351.2k | Unchanged |
| Fragasso Financial Advisors Inc 0.03% of their portfolio | 9.0k $326.2k | Added +450 |
| Outlook Wealth Advisors, LLC 0.12% of their portfolio | 8.6k $312.5k | Unchanged |
| Kathmere Capital Management, LLC 0.04% of their portfolio | 8.0k $289.2k | Reduced -187 |
| IFP Advisors, Inc 0.01% of their portfolio | 7.9k $246.6k | Added +3.6k |
| RFG Advisory, LLC 0.01% of their portfolio | 7.7k $280.2k | New |
| Lantz Financial LLC 0.11% of their portfolio | 7.6k $276.7k | Reduced -403 |
| Souders Financial Advisors 0.05% of their portfolio | 7.5k $272.6k | Reduced -720 |
| BENJAMIN F. EDWARDS & COMPANY, INC. 0.01% of their portfolio | 7.0k $254.0k | Unchanged |
| Sunbelt Securities, Inc. 0.04% of their portfolio | 6.7k $244.1k | Unchanged |
| Weaver Consulting Group 0.11% of their portfolio | 6.6k $238.5k | Unchanged |
| GTS SECURITIES LLC 0.01% of their portfolio | 5.9k $215.4k | First filing |
| CREATIVE FINANCIAL DESIGNS INC /ADV 0.02% of their portfolio | 4.0k $144.9k | Unchanged |
| MORGAN STANLEY 0.00% of their portfolio | 4.0k $144.2k | Unchanged |
| Larson Financial Group LLC 0.01% of their portfolio | 3.7k $135.6k | Reduced -773 |
| HARBOUR INVESTMENTS, INC. 0.01% of their portfolio | 3.4k $122.4k | Unchanged |
| AdvisorNet Financial, Inc 0.01% of their portfolio | 3.1k $111.1k | Unchanged |
| UBS Group AG 0.00% of their portfolio | 2.6k $95.1k | Reduced -720 |
| Capital Analysts, LLC 0.00% of their portfolio | 2.4k $87.0k | Unchanged |
| Parallel Advisors, LLC 0.00% of their portfolio | 2.4k $86.2k | Unchanged |
| BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC 0.02% of their portfolio | 2.1k $75.6k | Reduced -3.0k |
| Spire Wealth Management 0.00% of their portfolio | 1.8k $65.2k | Unchanged |
| Steward Partners Investment Advisory, LLC 0.00% of their portfolio | 1.5k $54.9k | Unchanged |
| EverSource Wealth Advisors, LLC 0.00% of their portfolio | 916 $33.2k | Unchanged |
| CONCOURSE FINANCIAL GROUP SECURITIES, INC. 0.00% of their portfolio | 0 $0 | Unchanged |