Vault-13

INNOVATOR ETFS TRUST PJAN

US EQTY PWR BUF · ETP · CUSIP 45782C508

153 institutional holders +2 vs Q1 2023
13,153,50713.2m shares reported held*
$459.9mreported value*
10 new 30 added 75 reduced 9 sold out net sold ≈ $17.8m (-507.7k shares)

* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $34.96.

Trends to Q2 2023

Institutional holders

Managers reporting a position, each quarter

0100200Q3 22: 125Q4 22: 131Q1 23: 151Q2 23: 153153Q3 22Q4 22Q1 23Q2 23
Numbers
QuarterHolders
Q3 2022125
Q4 2022131
Q1 2023151
Q2 2023153

Buyers vs sellers

Managers adding to or starting a position, vs cutting or selling out

Bought or addedCut or sold out
2000200Q4 22: 55 bought or addedQ4 22: 61 cut or sold outQ4 22Q1 23: 106 bought or addedQ1 23: 47 cut or sold outQ1 23Q2 23: 40 bought or addedQ2 23: 84 cut or sold outQ2 23
Numbers
QuarterBought or addedCut or sold out
Q4 20225561
Q1 202310647
Q2 20234084

Biggest buyers

Allworth Financial LP New +252,516+252.5k
IFP Advisors, Inc Added +116,569+116.6k
Cambridge Investment Research Advisors, Inc. Added +110,455+110.5k
Penserra Capital Management LLC Added +52,785+52.8k
CITADEL ADVISORS LLC Added +50,907+50.9k
OLD MISSION CAPITAL LLC Added +43,156+43.2k
BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC Added +40,489+40.5k
BCGM Wealth Management, LLC Added +38,627+38.6k
JANE STREET GROUP, LLC Added +37,472+37.5k
SUSQUEHANNA INTERNATIONAL GROUP, LLP New +28,689+28.7k

Biggest sellers

MBL Wealth, LLC Sold out -215,357-215.4k
InterOcean Capital Group, LLC Reduced -144,223-144.2k
Ameritas Advisory Services, LLC Sold out -126,324-126.3k
CITY HOLDING CO Reduced -93,150-93.2k
OSAIC HOLDINGS, INC. Reduced -86,359-86.4k
World Investment Advisors Reduced -80,956-81.0k
ALLIANCEBERNSTEIN L.P. Reduced -58,089-58.1k
CRA Financial Services, LLC Reduced -50,975-51.0k
COMMONWEALTH EQUITY SERVICES, LLC Reduced -48,661-48.7k
ENVESTNET ASSET MANAGEMENT INC Reduced -37,681-37.7k

Holders, Q2 2023

#ManagerLocationShares Value% of their portfolioChangeShares change
1 ALLIANCEBERNSTEIN L.P. 0.05% of their portfolio NASHVILLE, TN 3,291,4003.3m $115.6m $115.6m 0.05% Reduced -58.1k -58,089
2 LINCOLN NATIONAL CORP 0.56% of their portfolio RADNOR, PA 799,746799.7k $28.1m $28.1m 0.56% Added +4.8k +4,845
3 COMMONWEALTH EQUITY SERVICES, LLC 0.04% of their portfolio WALTHAM, MA 596,800596.8k $21.0m $21.0m 0.04% Reduced -48.7k -48,661
4 Penserra Capital Management LLC 0.40% of their portfolio ORINDA, CA 578,830578.8k $20.3m $20.3m 0.40% Added +52.8k +52,785
5 Southland Equity Partners LLC 5.56% of their portfolio WILDWOOD, MO 468,979469.0k $16.5m $16.5m 5.56% Added +619 +619
6 Compass Advisory Group LLC 7.78% of their portfolio MELVILLE, NY 420,056420.1k $14.7m $14.7m 7.78% Added +18.4k +18,364
7 ENVESTNET ASSET MANAGEMENT INC 0.01% of their portfolio Berwyn, PA 417,380417.4k $14.7m $14.7m 0.01% Reduced -37.7k -37,681
8 IFP Advisors, Inc 0.26% of their portfolio TAMPA, FL 389,610389.6k $11.8m $11.8m 0.26% Added +116.6k +116,569
9 Forvis Mazars Wealth Advisors, LLC 0.32% of their portfolio Springfield, MO 307,224307.2k $10.8m $10.8m 0.32% Reduced -34.8k -34,762
10 OSAIC HOLDINGS, INC. 0.02% of their portfolio SCOTTSDALE, AZ 287,593287.6k $10.1m $10.1m 0.02% Reduced -86.4k -86,359
11 Allworth Financial LP 0.08% of their portfolio FOLSOM, CA 252,516252.5k $8.9m $8.9m 0.08% New
12 Cambridge Investment Research Advisors, Inc. 0.04% of their portfolio FAIRFIELD, IA 222,622222.6k $7.8m $7.8m 0.04% Added +110.5k +110,455
13 Strategic Wealth Partners Group, LLC 1.10% of their portfolio DEERFIELD, IL 217,080217.1k $7.6m $7.6m 1.10% Reduced -572 -572
14 Raymond James Financial Services Advisors, Inc. 0.01% of their portfolio ST. PETERSBURG, FL 187,233187.2k $6.6m $6.6m 0.01% Added +1.4k +1,365
15 CITY HOLDING CO 1.13% of their portfolio CHARLESTON, WV 186,985187.0k $6.6m $6.6m 1.13% Reduced -93.2k -93,150
16 Bellwether Advisors, LLC 1.71% of their portfolio LINCOLN, NE 165,669165.7k $5.8m $5.8m 1.71% Reduced -1.6k -1,592
17 GILL CAPITAL PARTNERS, LLC 2.29% of their portfolio DENVER, CO 154,749154.7k $5.4m $5.4m 2.29% Reduced -21.9k -21,913
18 AE Wealth Management LLC 0.03% of their portfolio TOPEKA, KS 138,243138.2k $4.9m $4.9m 0.03% Reduced -7.8k -7,755
19 HighTower Advisors, LLC 0.01% of their portfolio CHICAGO, IL 130,611130.6k $4.6m $4.6m 0.01% Reduced -3.3k -3,297
20 MML INVESTORS SERVICES, LLC 0.02% of their portfolio SPRINGFIELD, MA 111,518111.5k $3.9m $3.9m 0.02% Added +16.5k +16,488
21 BCGM Wealth Management, LLC 1.58% of their portfolio LAFAYETTE, IN 102,482102.5k $3.6m $3.6m 1.58% Added +38.6k +38,627
22 CORRADO ADVISORS, LLC 2.43% of their portfolio RAMSEY, NJ 99,00799.0k $3.5m $3.5m 2.43% Reduced -711 -711
23 CoreCap Advisors, LLC 0.25% of their portfolio SOUTHFIELD, MI 98,53298.5k $3.5m $3.5m 0.25% First filing
24 Kestra Advisory Services, LLC 0.03% of their portfolio AUSTIN, TX 87,83687.8k $3.1m $3.1m 0.03% Reduced -2.9k -2,925
25 Beacon Pointe Advisors, LLC 0.05% of their portfolio NEWPORT BEACH, CA 87,74887.7k $3.1m $3.1m 0.05% Reduced -31.3k -31,258
26 Elmwood Wealth Management, Inc. 1.36% of their portfolio BERKELEY, CA 82,88782.9k $2.9m $2.9m 1.36% Reduced -120 -120
27 Brookstone Capital Management 0.06% of their portfolio WHEATON, IL 80,07880.1k $2.8m $2.8m 0.06% Reduced -75 -75
28 CRA Financial Services, LLC 0.76% of their portfolio NORTHFIELD, NJ 80,00180.0k $2.8m $2.8m 0.76% Reduced -51.0k -50,975
29 WealthPlan Investment Management, LLC 0.82% of their portfolio OMAHA, NE 78,16278.2k $2.7m $2.7m 0.82% Reduced -28.3k -28,305
30 Atria Wealth Solutions, Inc. 0.04% of their portfolio NEW YORK, NY 75,03375.0k $2.6m $2.6m 0.04% Added +682 +682
31 BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC 0.69% of their portfolio BLUE BELL, PA 74,61274.6k $2.6m $2.6m 0.69% Added +40.5k +40,489
32 CITADEL ADVISORS LLC 0.00% of their portfolio MIAMI, FL 74,05274.1k $2.6m $2.6m 0.00% Added +50.9k +50,907
33 CAPTRUST FINANCIAL ADVISORS 0.01% of their portfolio RALEIGH, NC 71,09071.1k $2.5m $2.5m 0.01% Reduced -200 -200
34 Nikulski Financial, Inc. 0.95% of their portfolio BETTENDORF, IA 65,44565.4k $2.3m $2.3m 0.95% Reduced -3.2k -3,170
35 MTM FINANCIAL GROUP, LLC 1.93% of their portfolio BETHLEHEM, PA 64,92664.9k $2.3m $2.3m 1.93% Reduced -10.3k -10,265
36 WOODARD & CO ASSET MANAGEMENT GROUP INC /ADV 0.75% of their portfolio BERMUDA RUN, NC 64,66564.7k $2.3m $2.3m 0.75% Reduced -84 -84
37 Integrated Wealth Concepts LLC 0.04% of their portfolio WALTHAM, MA 62,82262.8k $2.2m $2.2m 0.04% Reduced -479 -479
38 Cetera Advisor Networks LLC 0.02% of their portfolio EL SEGUNDO, CA 61,94061.9k $2.2m $2.2m 0.02% Reduced -13.1k -13,081
39 OneDigital Investment Advisors LLC 0.05% of their portfolio OVERLAND PARK, KS 61,40861.4k $2.2m $2.2m 0.05% Added +966 +966
40 OLD MISSION CAPITAL LLC 0.08% of their portfolio CHICAGO, IL 60,70960.7k $2.1m $2.1m 0.08% Added +43.2k +43,156
41 Stratos Wealth Advisors, LLC 0.14% of their portfolio BEACHWOOD, OH 56,84956.8k $2.0m $2.0m 0.14% Reduced -4.1k -4,076
42 Alera Investment Advisors, LLC 0.43% of their portfolio DEERFIELD, IL 56,75856.8k $2.0m $2.0m 0.43% Reduced -3.9k -3,861
43 Apollon Wealth Management, LLC 0.10% of their portfolio MOUNT PLEASANT, SC 56,20056.2k $2.0m $2.0m 0.10% Unchanged
44 WEALTH ALLIANCE, LLC 0.29% of their portfolio MELLVILLE, NY 54,44654.4k $1.9m $1.9m 0.29% Reduced -915 -915
45 Diligent Investors, LLC 0.55% of their portfolio REDLANDS, CA 52,55552.6k $1.8m $1.8m 0.55% Unchanged
46 CENTAURUS FINANCIAL, INC. 0.14% of their portfolio ANAHEIM, CA 46,71546.7k $1.6m $1.6m 0.14% Added +15.4k +15,359
47 KFG WEALTH MANAGEMENT, LLC 0.95% of their portfolio GRANGER, IN 46,28046.3k $1.6m $1.6m 0.95% Added +970 +970
48 Janney Montgomery Scott LLC 0.01% of their portfolio PHILADELPHIA, PA 45,87945.9k $1.6m $1.6m 0.01% Reduced -22.7k -22,704
49 JANE STREET GROUP, LLC 0.00% of their portfolio NEW YORK, NY 45,29545.3k $1.6m $1.6m 0.00% Added +37.5k +37,472
50 Stuart Chaussee & Associates, Inc. 0.49% of their portfolio BEVERLY HILLS, CA 43,99544.0k $1.5m $1.5m 0.49% Unchanged
51 Sugarloaf Wealth Management, LLC 0.36% of their portfolio DULUTH, GA 43,69043.7k $1.5m $1.5m 0.36% Unchanged
52 AVANTAX ADVISORY SERVICES, INC. 0.02% of their portfolio DALLAS, TX 41,03241.0k $1.4m $1.4m 0.02% Added +683 +683
53 Advisory Services Network, LLC 0.04% of their portfolio ATLANTA, GA 41,01541.0k $1.4m $1.4m 0.04% Reduced -6.4k -6,379
54 Lineweaver Wealth Advisors, LLC 0.40% of their portfolio VALLEY VIEW, OH 40,03040.0k $1.4m $1.4m 0.40% Reduced -21.2k -21,240
55 TRUIST FINANCIAL CORP 0.00% of their portfolio CHARLOTTE, NC 39,83039.8k $1.4m $1.4m 0.00% Reduced -1.3k -1,282
56 Orion Capital Management LLC 0.90% of their portfolio CORONADO, CA 38,84838.8k $1.4m $1.4m 0.90% Reduced -5.0k -5,002
57 MAI Capital Management 0.02% of their portfolio INDEPENDENCE, OH 37,01437.0k $1.3m $1.3m 0.02% Reduced -28.1k -28,138
58 Sigma Planning Corp 0.04% of their portfolio ANN ARBOR, MI 35,24135.2k $1.2m $1.2m 0.04% Reduced -7.5k -7,499
59 TOWNSQUARE CAPITAL LLC 0.02% of their portfolio Lehi, UT 34,61934.6k $1.2m $1.2m 0.02% Added +28.1k +28,063
60 HARBOUR INVESTMENTS, INC. 0.06% of their portfolio MADISON, WI 33,76533.8k $1.2m $1.2m 0.06% Reduced -160 -160
61 Focus Financial Network, Inc. 0.07% of their portfolio MINNEAPOLIS, MN 33,66033.7k $1.2m $1.2m 0.07% Reduced -265 -265
62 WealthPLAN Partners, LLC 0.16% of their portfolio OMAHA, NE 32,89032.9k $1.2m $1.2m 0.16% Reduced -31.6k -31,580
63 AdvisorNet Financial, Inc 0.10% of their portfolio MINNETONKA, MN 32,57832.6k $1.1m $1.1m 0.10% Unchanged
64 LPL Financial LLC 0.00% of their portfolio FORT MILL, SC 32,41732.4k $1.1m $1.1m 0.00% Reduced -94 -94
65 Belpointe Asset Management LLC 0.12% of their portfolio RENO, NV 32,31732.3k $1.1m $1.1m 0.12% Reduced -1.3k -1,274
66 CWM, LLC 0.01% of their portfolio OMAHA, NE 31,95432.0k $1.1m $1.1m 0.01% Added +6.4k +6,406
67 Patriot Financial Group Insurance Agency, LLC 0.20% of their portfolio Westborough, MA 30,79830.8k $1.1m $1.1m 0.20% Added +76 +76
68 Koshinski Asset Management, Inc. 0.11% of their portfolio DECATUR, IL 30,64730.6k $1.1m $1.1m 0.11% Reduced -20.1k -20,062
69 3EDGE Asset Management, LP 0.08% of their portfolio Naples, FL 30,46930.5k $1.1m $1.1m 0.08% Reduced -4.0k -3,980
70 Cypress Wealth Services, LLC 0.28% of their portfolio PALM DESERT, CA 30,26430.3k $1.1m $1.1m 0.28% Reduced -636 -636
71 InterOcean Capital Group, LLC 0.03% of their portfolio NASHVILLE, TN 29,15129.2k $1.0m $1.0m 0.03% Reduced -144.2k -144,223
72 Chicago Partners Investment Group LLC 0.05% of their portfolio CHICAGO, IL 28,89128.9k $1.0m $1.0m 0.05% Reduced -3.2k -3,182
73 SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio BALA CYNWYD, PA 28,68928.7k $1.0m $1.0m 0.00% New
74 BCS Wealth Management 0.70% of their portfolio JOHNSON CITY, TN 27,27627.3k $958.0k $958.0k 0.70% Reduced -2.8k -2,801
75 Soltis Investment Advisors LLC 0.11% of their portfolio ST. GEORGE, UT 26,97527.0k $947.1k $947.1k 0.11% Reduced -2.6k -2,598
76 Strategic Blueprint, LLC 0.09% of their portfolio ATLANTA, GA 26,01926.0k $913.5k $913.5k 0.09% Reduced -296 -296
77 Clay Northam Wealth Management, LLC 0.87% of their portfolio HUNTINGTON BEACH, CA 26,01526.0k $913.4k $913.4k 0.87% Reduced -1.4k -1,400
78 Keystone Wealth Services, LLC 0.34% of their portfolio PALM DESERT, CA 25,97226.0k $911.9k $911.9k 0.34% Unchanged
79 Kathmere Capital Management, LLC 0.14% of their portfolio WAYNE, PA 25,68925.7k $901.9k $901.9k 0.14% Reduced -183 -183
80 First City Capital Management, Inc. 0.53% of their portfolio SAVANNAH, GA 25,40025.4k $891.8k $891.8k 0.53% Unchanged
81 Cetera Advisors LLC 0.01% of their portfolio DENVER, CO 25,03925.0k $879.1k $879.1k 0.01% Reduced -2.2k -2,170
82 Sunbelt Securities, Inc. 0.12% of their portfolio HOUSTON, TX 24,11524.1k $846.7k $846.7k 0.12% Reduced -2.3k -2,300
83 Bedel Financial Consulting, Inc. 0.17% of their portfolio INDIANAPOLIS, IN 23,73823.7k $833.4k $833.4k 0.17% Unchanged
84 INDEPENDENT FINANCIAL GROUP, LLC 0.06% of their portfolio SAN DIEGO, CA 23,05023.1k $809.3k $809.3k 0.06% Reduced -30 -30
85 Cetera Investment Advisers 0.01% of their portfolio SCHAUMBURG, IL 22,55222.6k $791.8k $791.8k 0.01% Added +4.2k +4,197
86 WorthPointe, LLC 0.49% of their portfolio La Jolla, CA 22,30422.3k $783.1k $783.1k 0.49% Reduced -199 -199
87 Cambridge Advisors Inc. 0.20% of their portfolio OMAHA, NE 22,27222.3k $782.0k $782.0k 0.20% Reduced -170 -170
88 Valtinson Bruner Financial Planning LLC 0.40% of their portfolio NEW BRIGHTON, MN 20,95821.0k $735.8k $735.8k 0.40% Unchanged
89 AMERICAN ASSET MANAGEMENT INC. 0.76% of their portfolio Boca Raton, FL 20,68020.7k $726.1k $726.1k 0.76% Unchanged
90 Castle Rock Wealth Management, LLC 0.24% of their portfolio WALNUT CREEK, CA 20,32520.3k $713.8k $713.8k 0.24% Unchanged
91 Smith Anglin Financial, LLC 0.09% of their portfolio DALLAS, TX 20,11620.1k $706.3k $706.3k 0.09% Unchanged
92 Trek Financial, LLC 0.06% of their portfolio Scottsdale, AZ 19,69819.7k $691.6k $691.6k 0.06% Reduced -33 -33
93 BENJAMIN F. EDWARDS & COMPANY, INC. 0.03% of their portfolio ST. LOUIS, MO 19,47819.5k $684.0k $684.0k 0.03% Reduced -25.8k -25,814
94 NATIONS FINANCIAL GROUP INC, /IA/ /ADV 0.07% of their portfolio CEDAR RAPIDS, IA 19,46219.5k $683.3k $683.3k 0.07% Added +1.0k +1,043
95 RETIREMENT INCOME SOLUTIONS, INC 0.18% of their portfolio ANN ARBOR, MI 18,99319.0k $666.8k $666.8k 0.18% Unchanged
96 DHJJ Financial Advisors, Ltd. 0.34% of their portfolio NAPERVILLE, IL 18,66118.7k $655.2k $655.2k 0.34% Reduced -265 -265
97 Pinnacle Wealth Management Group, Inc. 0.57% of their portfolio PLYMOUTH, MI 18,48318.5k $648.9k $648.9k 0.57% Unchanged
98 Global Strategic Investment Solutions, LLC 0.08% of their portfolio Scottsdale, AZ 18,00218.0k $632.0k $632.0k 0.08% Reduced -167 -167
99 My Personal CFO, LLC 0.49% of their portfolio VANCOUVER, WA 17,81017.8k $625.3k $625.3k 0.49% Added +1.6k +1,596
100 Sterling Financial Planning, Inc. 0.30% of their portfolio SPARTA, NJ 17,24917.2k $605.6k $605.6k 0.30% Reduced -226 -226