Western Wealth Management, LLC

GOLDEN, CO · CIK 1767902 · 13F filing filed 2024-01-31

SEC-registered investment adviser since 2016 · limited liability company

Assets managed$5.4bn
Staff98 · 95 in investment roles
Main clients (by assets)High net worth individuals 66%, Individuals 28%, Pension plans 3%
Websitedurableadvisor.com
Form ADV · 2026-06-09SEC adviser record

$1.4bn reported value +17.2% vs Q3 2023

694positions

23.1%in top 10

68 new 334 added 252 reduced 27 sold out vs Q3 2023

Holdings, Q4 2023

The small lines show how much was held over the last 4 quarters (adjusted for stock splits).

#	Security	Ticker	Shares	Value	% of portfolio	Change	Shares change
1	APPLE INC COM AAPL	AAPL	334,906	$64.5m4.65%	4.65%	Reduced -13.4k	-13,395 -3.9%
2	INVESCO QQQ TR UNIT SER 1 QQQ	QQQ	147,370	$60.4m4.35%	4.35%	Added +6.7k	+6,709 4.8%
3	BERKSHIRE HATHAWAY INC DEL CL B NEW BRK.B	BRK.B	97,197	$34.7m2.50%	2.50%	Reduced -212	-212 -0.2%
4	MICROSOFT CORP COM MSFT	MSFT	92,158	$34.7m2.50%	2.50%	Added +2.6k	+2,563 2.9%
5	SPDR SERIES TRUST PRTFLO S&P500 VL SPYV	SPYV	485,236	$22.6m1.63%	1.63%	Added +97.2k	+97,202 25.1%
6	INVESCO EXCH TRADED FD TR II NASDAQ 100 ETF QQQM	QQQM	133,606	$22.5m1.62%	1.62%	Added +9.9k	+9,949 8.1%
7	AMAZON COM INC COM AMZN	AMZN	143,762	$21.8m1.57%	1.57%	Added +2.9k	+2,872 2.0%
8	SPDR S&P 500 ETF TR TR UNIT SPY	SPY	43,144	$20.5m1.48%	1.48%	Added +3.0k	+3,037 7.6%
9	SPDR SERIES TRUST PORTFOLIO S&P500 SPYM	SPYM	354,223	$19.8m1.43%	1.43%	Added +27.2k	+27,157 8.3%
10	FIRST TR EXCHANGE TRADED FD RISNG DIVD ACHIV RDVY	RDVY	372,451	$19.2m1.39%	1.39%	Reduced -10.9k	-10,866 -2.8%
11	VANGUARD SPECIALIZED FUNDS DIV APP ETF VIG	VIG	107,706	$18.4m1.32%	1.32%	Added +235	+235 0.2%
12	ISHARES TR S&P 500 GRWT ETF IVW	IVW	235,158	$17.7m1.27%	1.27%	Added +5.7k	+5,675 2.5%
13	SPDR SERIES TRUST PRTFLO S&P500 GW SPYG	SPYG	269,416	$17.5m1.26%	1.26%	Added +104.1k	+104,093 63.0%
14	FIRST TR EXCHANGE-TRADED FD CAP STRENGTH ETF FTCS	FTCS	197,965	$15.8m1.14%	1.14%	Reduced -35.1k	-35,095 -15.1%
15	ISHARES TR CORE S&P500 ETF IVV	IVV	32,641	$15.6m1.12%	1.12%	Reduced -375	-375 -1.1%
16	ALPHABET INC CAP STK CL A GOOGL	GOOGL	106,391	$14.9m1.07%	1.07%	Added +997	+997 0.9%
17	NVIDIA CORPORATION COM NVDA	NVDA	29,284	$14.5m1.05%	1.05%	Added +1.2k	+1,170 4.2%
18	VANGUARD INDEX FDS TOTAL STK MKT VTI	VTI	55,872	$13.3m0.96%	0.96%	Added +1.5k	+1,537 2.8%
19	ISHARES TR CORE S&P MCP ETF IJH	IJH	42,936	$11.9m0.86%	0.86%	Added +1.1k	+1,138 2.7%
20	BROADCOM INC COM AVGO	AVGO	10,500	$11.7m0.84%	0.84%	Added +207	+207 2.0%
21	TESLA INC COM TSLA	TSLA	47,046	$11.7m0.84%	0.84%	Added +1.1k	+1,088 2.4%
22	COSTCO WHSL CORP NEW COM COST	COST	17,360	$11.5m0.83%	0.83%	Added +246	+246 1.4%
23	SPDR SER TR PORTFOLIO S&P600 SPSM	SPSM	268,068	$11.3m0.81%	0.81%	Added +63.9k	+63,940 31.3%
24	BERKSHIRE HATHAWAY INC DEL CL A BRK.A	BRK.A	20	$10.9m0.78%	0.78%	Unchanged
25	SPDR SERIES TRUST PORTFOLIO S&P400 SPMD	SPMD	214,698	$10.5m0.75%	0.75%	Added +19.6k	+19,588 10.0%
26	FIRST TR EXCHANGE-TRADED FD SMID RISNG ETF SDVY	SDVY	317,507	$10.4m0.75%	0.75%	Added +139.2k	+139,214 78.1%
27	SELECT SECTOR SPDR TR TECHNOLOGY XLK	XLK	50,023	$9.6m0.69%	0.69%	Added +9.2k	+9,209 22.6%
28	FIRST TR EXCHANGE-TRADED FD FIRST TR ENH NEW FTSM	FTSM	161,037	$9.6m0.69%	0.69%	Added +37.4k	+37,449 30.3%
29	VISA INC COM CL A V	V	35,672	$9.3m0.67%	0.67%	Added +353	+353 1.0%
30	JPMORGAN CHASE & CO COM JPM	JPM	50,931	$8.7m0.62%	0.62%	Added +736	+736 1.5%
31	ISHARES TR S&P 500 VAL ETF IVE	IVE	48,905	$8.5m0.61%	0.61%	Added +842	+842 1.8%
32	FIRST TR VALUE LINE DIVID IN SHS FVD	FVD	198,704	$8.1m0.58%	0.58%	Reduced -3.5k	-3,457 -1.7%
33	VANGUARD INDEX FDS S&P 500 ETF SHS VOO	VOO	18,419	$8.0m0.58%	0.58%	Added +2.9k	+2,903 18.7%
34	SELECT SECTOR SPDR TR SBI HEALTHCARE XLV	XLV	57,456	$7.8m0.56%	0.56%	Reduced -11.8k	-11,830 -17.1%
35	VANECK ETF TRUST MRNGSTR WDE MOAT MOAT	MOAT	89,765	$7.6m0.55%	0.55%	Added +3.6k	+3,595 4.2%
36	EXXON MOBIL CORP COM XOM	XOM	75,087	$7.5m0.54%	0.54%	Reduced -1.9k	-1,883 -2.5%
37	WISDOMTREE TR US QTLY DIV GRT DGRW	DGRW	103,560	$7.3m0.52%	0.52%	Added +22.9k	+22,864 28.3%
38	SPDR INDEX SHS FDS PORTFOLIO DEVLPD SPDW	SPDW	213,040	$7.2m0.52%	0.52%	Added +97.3k	+97,299 84.1%
39	HOME DEPOT INC COM HD	HD	20,546	$7.1m0.51%	0.51%	Reduced -95	-95 -0.5%
40	FIRST TR EXCHNG TRADED FD VI TCW UNCONSTRAI UCON	UCON	283,299	$7.0m0.51%	0.51%	Added +17.1k	+17,085 6.4%
41	ISHARES TR MSCI USA QLT FCT QUAL	QUAL	46,177	$6.8m0.49%	0.49%	Added +12.0k	+11,972 35.0%
42	VANGUARD WORLD FD INF TECH ETF VGT	VGT	13,030	$6.3m0.45%	0.45%	Added +954	+954 7.9%
43	ELI LILLY & CO COM LLY	LLY	10,444	$6.1m0.44%	0.44%	Added +1.1k	+1,110 11.9%
44	META PLATFORMS INC CL A META	META	16,750	$5.9m0.43%	0.43%	Added +756	+756 4.7%
45	PROCTER AND GAMBLE CO COM PG	PG	40,357	$5.9m0.43%	0.43%	Added +1.5k	+1,520 3.9%
46	UNITEDHEALTH GROUP INC COM UNH	UNH	11,231	$5.9m0.43%	0.43%	Reduced -44	-44 -0.4%
47	FIRST TR SML CP CORE ALPHA F COM SHS FYX	FYX	63,965	$5.9m0.42%	0.42%	Reduced -1.1k	-1,103 -1.7%
48	SCHWAB STRATEGIC TR US DIVIDEND EQ SCHD	SCHD	74,476	$5.7m0.41%	0.41%	Added +14.1k	+14,077 23.3%
49	SPDR SERIES TRUST PORTFOLI S&P1500 SPTM	SPTM	95,122	$5.6m0.40%	0.40%	Added +5.4k	+5,409 6.0%
50	ABBVIE INC COM ABBV	ABBV	35,319	$5.5m0.39%	0.39%	Reduced -2.0k	-2,002 -5.4%
51	ALPHABET INC CAP STK CL C GOOG	GOOG	37,842	$5.3m0.38%	0.38%	Reduced -4.8k	-4,775 -11.2%
52	INVESCO EXCH TRADED FD TR II S&P 500 REVENUE RWL	RWL	60,033	$5.1m0.37%	0.37%	Added +1.5k	+1,483 2.5%
53	QUALCOMM INC COM QCOM	QCOM	34,391	$5.0m0.36%	0.36%	Added +350	+350 1.0%
54	ISHARES TR CORE MSCI EAFE IEFA	IEFA	70,543	$5.0m0.36%	0.36%	Added +8.2k	+8,249 13.2%
55	ISHARES TR CORE S&P SCP ETF IJR	IJR	45,724	$4.9m0.36%	0.36%	Added +2.6k	+2,570 6.0%
56	CINTAS CORP COM CTAS	CTAS	8,020	$4.8m0.35%	0.35%	Reduced -80	-80 -1.0%
57	CHEVRON CORP NEW COM CVX	CVX	32,146	$4.8m0.35%	0.35%	Added +690	+690 2.2%
58	SELECT SECTOR SPDR TR ENERGY XLE	XLE	57,171	$4.8m0.35%	0.35%	Added +13.8k	+13,845 32.0%
59	J P MORGAN EXCHANGE TRADED F EQUITY PREMIUM JEPI	JEPI	85,369	$4.7m0.34%	0.34%	Added +15.2k	+15,233 21.7%
60	FIRST TR EXCH TRADED FD III PFD SECS INC ETF FPE	FPE	276,635	$4.7m0.34%	0.34%	Added +7.3k	+7,341 2.7%
61	MCDONALDS CORP COM MCD	MCD	15,579	$4.6m0.33%	0.33%	Added +81	+81 0.5%
62	INVESCO EXCH TRD SLF IDX FD RUSL 1000 DYNM OMFL	OMFL	89,851	$4.6m0.33%	0.33%	Added +7.5k	+7,493 9.1%
63	VERIZON COMMUNICATIONS INC COM VZ	VZ	121,406	$4.6m0.33%	0.33%	Reduced -15.1k	-15,098 -11.1%
64	VANGUARD TAX-MANAGED FDS VAN FTSE DEV MKT VEA	VEA	93,604	$4.5m0.32%	0.32%	Added +6.5k	+6,516 7.5%
65	VANGUARD INDEX FDS GROWTH ETF VUG	VUG	14,412	$4.5m0.32%	0.32%	Added +1.2k	+1,188 9.0%
66	SPDR GOLD TR GOLD SHS GLD	GLD	23,125	$4.4m0.32%	0.32%	Added +867	+867 3.9%
67	JOHNSON & JOHNSON COM JNJ	JNJ	27,868	$4.4m0.31%	0.31%	Reduced -810	-810 -2.8%
68	MASTERCARD INCORPORATED CL A MA	MA	10,233	$4.4m0.31%	0.31%	Added +130	+130 1.3%
69	SELECT SECTOR SPDR TR RL EST SEL SEC XLRE	XLRE	108,326	$4.3m0.31%	0.31%	Added +11.8k	+11,752 12.2%
70	SPDR SER TR PORTFLI INTRMDIT SPTI	SPTI	150,268	$4.3m0.31%	0.31%	Added +97.6k	+97,595 185.3%
71	SSGA ACTIVE ETF TR BLACKSTONE SENR SRLN	SRLN	100,381	$4.2m0.30%	0.30%	Added +6.2k	+6,226 6.6%
72	DIMENSIONAL ETF TRUST US CORE EQUITY 2 DFAC	DFAC	142,956	$4.2m0.30%	0.30%	Added +890	+890 0.6%
73	SCHWAB STRATEGIC TR US LRG CAP ETF SCHX	SCHX	73,014	$4.1m0.30%	0.30%	Added +8.3k	+8,329 12.9%
74	SELECT SECTOR SPDR TR FINANCIAL XLF	XLF	108,510	$4.1m0.29%	0.29%	Added +18.2k	+18,209 20.2%
75	COCA COLA CO COM KO	KO	68,443	$4.0m0.29%	0.29%	Reduced -5.7k	-5,721 -7.7%
76	CISCO SYS INC COM CSCO	CSCO	79,383	$4.0m0.29%	0.29%	Reduced -311	-311 -0.4%
77	SELECT SECTOR SPDR TR INDL XLI	XLI	35,089	$4.0m0.29%	0.29%	Added +7.1k	+7,148 25.6%
78	PRINCIPAL EXCHANGE TRADED FD PRNC INVT GRAD IG	IG	188,973	$4.0m0.29%	0.29%	Added +40.7k	+40,749 27.5%
79	OREILLY AUTOMOTIVE INC COM ORLY	ORLY	4,114	$3.9m0.28%	0.28%	Added +49	+49 1.2%
80	FIRST TRUST LRGCP GWT ALPHAD COM SHS FTC	FTC	33,970	$3.7m0.27%	0.27%	Added +17.7k	+17,715 109.0%
81	ISHARES TR MSCI USA MIN VOL USMV	USMV	47,419	$3.7m0.27%	0.27%	Added +4.3k	+4,273 9.9%
82	WALMART INC COM WMT	WMT	23,167	$3.7m0.26%	0.26%	Added +281	+281 1.2%
83	BOEING CO COM BA	BA	13,038	$3.4m0.24%	0.24%	Added +465	+465 3.7%
84	ISHARES TR CORE S&P TTL STK ITOT	ITOT	32,251	$3.4m0.24%	0.24%	Added +962	+962 3.1%
85	VANGUARD BD INDEX FDS TOTAL BND MRKT BND	BND	45,521	$3.3m0.24%	0.24%	Added +9.1k	+9,111 25.0%
86	SPDR SER TR PRTFLO S&P500 HI SPYD	SPYD	82,637	$3.2m0.23%	0.23%	Added +218	+218 0.3%
87	CONOCOPHILLIPS COM COP	COP	27,561	$3.2m0.23%	0.23%	Added +5.1k	+5,054 22.5%
88	MERCK & CO INC COM MRK	MRK	29,294	$3.2m0.23%	0.23%	Added +472	+472 1.6%
89	ISHARES TR CORE S&P US GWT IUSG	IUSG	30,549	$3.2m0.23%	0.23%	Added +3.1k	+3,124 11.4%
90	ISHARES TR RUSSELL 2000 ETF IWM	IWM	15,769	$3.2m0.23%	0.23%	Added +286	+286 1.9%
91	WISDOMTREE TR FLOATNG RAT TREA USFR	USFR	62,172	$3.1m0.23%	0.23%	Added +6.8k	+6,779 12.2%
92	SPDR DOW JONES INDL AVERAGE UT SER 1 DIA	DIA	8,285	$3.1m0.23%	0.23%	Reduced -673	-673 -7.5%
93	INVESCO EXCH TRADED FD TR II S&P500 LOW VOL SPLV	SPLV	48,816	$3.1m0.22%	0.22%	Added +1.3k	+1,290 2.7%
94	ISHARES TR RUS 1000 GRW ETF IWF	IWF	9,994	$3.0m0.22%	0.22%	Added +317	+317 3.3%
95	INVESCO EXCHANGE TRADED FD T S&P500 QUALITY SPHQ	SPHQ	54,696	$3.0m0.21%	0.21%	Reduced -684	-684 -1.2%
96	FIRST MID ILL BANCSHARES INC COM FMBH	FMBH	84,964	$2.9m0.21%	0.21%	Reduced -3.2k	-3,200 -3.6%
97	BANK AMERICA CORP COM BAC	BAC	87,009	$2.9m0.21%	0.21%	Added +158	+158 0.2%
98	SPDR SER TR PORT MTG BK ETF SPMB	SPMB	131,178	$2.9m0.21%	0.21%	Added +89.2k	+89,151 212.1%
99	NETFLIX INC COM NFLX	NFLX	5,729	$2.8m0.20%	0.20%	Added +1.5k	+1,496 35.3%
100	SPDR INDEX SHS FDS PORTFOLIO EMG MK SPEM	SPEM	78,340	$2.8m0.20%	0.20%	Added +26.1k	+26,092 49.9%

Sold out since Q3 2023

Security	Ticker	Shares held before	Value then
NUVEEN NASDAQ 100 DYNAMIC OV QQQX	QQQX	44,193	$993.0k44.2k shares
MONGODB INC MDB	MDB	2,620	$906.2k2.6k shares
JOHNSON CTLS INTL PLC JCI	JCI	14,223	$756.8k14.2k shares
BUNGE LIMITED BG	BG	5,710	$618.1k5.7k shares
SNOWFLAKE INC SNOW	SNOW	2,718	$415.2k2.7k shares
ACTIVISION BLIZZARD INC ATVI	ATVI	4,430	$414.8k4.4k shares
BP PLC BP	BP	8,295	$321.2k8.3k shares
ISHARES TR IYJ	IYJ	2,916	$294.2k2.9k shares
INVESCO EXCHANGE TRADED FD T PXE	PXE	8,879	$288.7k8.9k shares
FIRST TR EXCHANGE-TRADED FD EDOW	EDOW	9,843	$285.7k9.8k shares
PIMCO ETF TR MUNI	MUNI	5,342	$267.5k5.3k shares
ISHARES TR IGF	IGF	5,792	$250.7k5.8k shares
ETF SER SOLUTIONS UFOX	UFOX	8,016	$250.6k8.0k shares
VISTA OUTDOOR INC VSTO	VSTO	7,304	$241.9k7.3k shares
INVESCO EXCH TRD SLF IDX FD		11,362	$241.2k11.4k shares
SPDR SER TR HYMB	HYMB	9,114	$217.1k9.1k shares
SPDR SER TR XOP	XOP	1,454	$215.1k1.5k shares
VICTORY PORTFOLIOS II CFO	CFO	3,486	$205.4k3.5k shares
INVESCO DB COMMDY INDX TRCK DBC	DBC	8,199	$204.6k8.2k shares
INVESCO EXCHANGE TRADED FD T PBW	PBW	6,446	$202.6k6.4k shares
SPDR SER TR XBI	XBI	2,756	$201.2k2.8k shares
FIRST TR EXCHANGE-TRADED FD FAN	FAN	12,959	$187.8k13.0k shares
SOFI TECHNOLOGIES INC SOFI	SOFI	21,150	$169.0k21.1k shares
CARNIVAL CORP		10,479	$143.8k10.5k shares
NUVEEN PFD & INCOME SECS FD		20,852	$128.7k20.9k shares