New England Capital Financial Advisors LLC

MERIDEN, CT · CIK 1964652 · 13F filing filed 2023-08-02

SEC-registered investment adviser since 1999 · limited liability company

Assets managed$768.0m
Staff12 · 12 in investment roles
Main clients (by assets)Individuals 46%, High net worth individuals 45%, Pension plans 8%
Main officeCheshire, CT
Websitenewenglandcapital.com
Form ADV · 2026-08-18SEC adviser record

$151.6m reported value +7.0% vs Q1 2023

393positions

74.2%in top 10

13 new 115 added 37 reduced 57 sold out vs Q1 2023

Holdings, Q2 2023

The small lines show how much was held over the last 4 quarters (adjusted for stock splits).

#	Security	Ticker	Shares	Value	% of portfolio	Change	Shares change
1	CAPITAL GROUP GROWTH ETF SHS CREATION UNI CGGR	CGGR	1,775,414	$44.8m29.55%	29.55%	Added +11.3k	+11,278 0.6%
2	SSGA ACTIVE ETF TR MULT ASS RLRTN RLY	RLY	519,735	$13.8m9.13%	9.13%	Added +16.3k	+16,288 3.2%
3	VANGUARD INDEX FDS SM CP VAL ETF VBR	VBR	76,334	$12.6m8.33%	8.33%	Added +3.3k	+3,293 4.5%
4	SPDR SERIES TRUST PRTFLO S&P500 VL SPYV	SPYV	239,626	$10.4m6.83%	6.83%	Reduced -22.8k	-22,849 -8.7%
5	SPDR SERIES TRUST PRTFLO S&P500 GW SPYG	SPYG	157,627	$9.6m6.34%	6.34%	Reduced -5.5k	-5,536 -3.4%
6	SPDR INDEX SHS FDS PORTFOLIO DEVLPD SPDW	SPDW	179,633	$5.8m3.86%	3.86%	Added +31.7k	+31,670 21.4%
7	CAPITAL GRP FIXED INCM ETF T CORE PLUS INCM CGCP	CGCP	208,839	$4.6m3.07%	3.07%	Added +57.4k	+57,399 37.9%
8	CAPITAL GRP FIXED INCM ETF T SHORT DURATION CGSD	CGSD	184,688	$4.6m3.06%	3.06%	Added +22.0k	+22,026 13.5%
9	SPDR SERIES TRUST S&P 600 SMCP GRW SLYG	SLYG	40,973	$3.2m2.08%	2.08%	Added +2.2k	+2,162 5.6%
10	SPDR SER TR S&P 600 SMCP VAL SLYV	SLYV	38,707	$3.0m1.97%	1.97%	Added +1.6k	+1,628 4.4%
11	SELECT SECTOR SPDR TR RL EST SEL SEC XLRE	XLRE	77,762	$2.9m1.93%	1.93%	Added +3.6k	+3,599 4.8%
12	CAPITAL GRP FIXED INCM ETF T MUNICIPAL INCOME CGMU	CGMU	106,853	$2.8m1.87%	1.87%	Added +11.0k	+10,999 11.5%
13	SPDR SER TR BLOOMBERG INVT FLRN	FLRN	79,763	$2.4m1.61%	1.61%	Added +4.1k	+4,081 5.4%
14	SELECT SECTOR SPDR TR SBI HEALTHCARE XLV	XLV	17,991	$2.4m1.58%	1.58%	Added +958	+958 5.6%
15	SPDR INDEX SHS FDS PORTFOLIO EMG MK SPEM	SPEM	64,769	$2.2m1.47%	1.47%	Reduced -1.6k	-1,614 -2.4%
16	APPLE INC COM AAPL	AAPL	7,915	$1.5m1.01%	1.01%	Reduced -1.1k	-1,094 -12.1%
17	VANGUARD WORLD FD INF TECH ETF VGT	VGT	3,254	$1.4m0.95%	0.95%	Unchanged
18	PROCTER AND GAMBLE CO COM PG	PG	6,856	$1.0m0.69%	0.69%	Added +2	+2 0.0%
19	AMAZON COM INC COM AMZN	AMZN	7,938	$1.0m0.68%	0.68%	Unchanged
20	EXXON MOBIL CORP COM XOM	XOM	8,055	$863.9k0.57%	0.57%	Added +28	+28 0.3%
21	EQUIFAX INC COM EFX	EFX	3,034	$713.9k0.47%	0.47%	Unchanged
22	EVERSOURCE ENERGY COM ES	ES	9,326	$661.4k0.44%	0.44%	Reduced -301	-301 -3.1%
23	RTX CORPORATION COM RTX	RTX	6,385	$625.5k0.41%	0.41%	Reduced -62	-62 -1.0%
24	JOHNSON & JOHNSON COM JNJ	JNJ	3,255	$538.7k0.36%	0.36%	Reduced -60	-60 -1.8%
25	MICROSOFT CORP COM MSFT	MSFT	1,553	$529.0k0.35%	0.35%	Reduced -99	-99 -6.0%
26	SPDR SER TR S&P 400 MDCP GRW MDYG	MDYG	6,766	$484.8k0.32%	0.32%	Added +204	+204 3.1%
27	ISHARES TR MICRO-CAP ETF IWC	IWC	4,263	$465.9k0.31%	0.31%	Added +378	+378 9.7%
28	UNITEDHEALTH GROUP INC COM UNH	UNH	915	$440.0k0.29%	0.29%	Unchanged
29	FIFTH THIRD BANCORP COM FITB	FITB	16,258	$426.1k0.28%	0.28%	Added +7	+7 0.0%
30	WALMART INC COM WMT	WMT	2,642	$415.3k0.27%	0.27%	Added +24	+24 0.9%
31	BRISTOL-MYERS SQUIBB CO COM BMY	BMY	6,306	$403.3k0.27%	0.27%	Added +8	+8 0.1%
32	CHEVRON CORP NEW COM CVX	CVX	2,549	$401.1k0.26%	0.26%	Added +3	+3 0.1%
33	BERKSHIRE HATHAWAY INC DEL CL B NEW BRK.B	BRK.B	1,145	$390.4k0.26%	0.26%	Reduced -346	-346 -23.2%
34	SPDR INDEX SHS FDS PORTFLI MSCI GBL SPGM	SPGM	6,852	$358.6k0.24%	0.24%	Added +706	+706 11.5%
35	COCA COLA CO COM KO	KO	5,870	$353.5k0.23%	0.23%	Reduced -189	-189 -3.1%
36	MCDONALDS CORP COM MCD	MCD	1,174	$350.3k0.23%	0.23%	Added +2	+2 0.2%
37	AMERICAN EXPRESS CO COM AXP	AXP	1,871	$326.0k0.22%	0.22%	Added +7	+7 0.4%
38	TESLA INC COM TSLA	TSLA	1,202	$314.6k0.21%	0.21%	Reduced -95	-95 -7.3%
39	DISNEY WALT CO COM DIS	DIS	3,259	$291.0k0.19%	0.19%	Added +112	+112 3.6%
40	AT&T INC COM T	T	17,741	$283.0k0.19%	0.19%	Reduced -1.1k	-1,059 -5.6%
41	OTIS WORLDWIDE CORP COM OTIS	OTIS	3,018	$268.6k0.18%	0.18%	Reduced -35	-35 -1.1%
42	CARRIER GLOBAL CORPORATION COM CARR	CARR	5,399	$268.4k0.18%	0.18%	Reduced -73	-73 -1.3%
43	MERCK & CO INC COM MRK	MRK	2,317	$267.3k0.18%	0.18%	Reduced -99	-99 -4.1%
44	ELEVANCE HEALTH INC COM ELV	ELV	595	$264.4k0.17%	0.17%	Unchanged
45	TRANE TECHNOLOGIES PLC SHS TT	TT	1,323	$253.0k0.17%	0.17%	Unchanged
46	PFIZER INC COM PFE	PFE	6,545	$240.1k0.16%	0.16%	Reduced -69	-69 -1.0%
47	HOME DEPOT INC COM HD	HD	750	$233.0k0.15%	0.15%	Reduced -61	-61 -7.5%
48	HUBBELL INC COM HUBB	HUBB	700	$232.2k0.15%	0.15%	Unchanged
49	ALPHABET INC CAP STK CL C GOOG	GOOG	1,714	$207.3k0.14%	0.14%	Reduced -1.2k	-1,210 -41.4%
50	SCHLUMBERGER LTD COM STK SLB	SLB	4,167	$204.7k0.14%	0.14%	Added +20	+20 0.5%
51	AFLAC INC COM AFL	AFL	2,929	$204.4k0.13%	0.13%	Added +3	+3 0.1%
52	GLOBAL PMTS INC COM GPN	GPN	1,955	$192.6k0.13%	0.13%	Reduced -100	-100 -4.9%
53	PEPSICO INC COM PEP	PEP	996	$184.5k0.12%	0.12%	Added +5	+5 0.5%
54	AIR PRODS & CHEMS INC COM APD	APD	611	$183.0k0.12%	0.12%	Unchanged
55	ASTRAZENECA PLC SPONSORED ADR SPONSORED ADR		2,505	$179.3k0.12%	0.12%	Added +1.4k	+1,385 123.7%
56	TE CONNECTIVITY LTD SHS TEL1USD	TEL1USD	1,247	$174.8k0.12%	0.12%	Unchanged
57	CVS HEALTH CORP COM CVS	CVS	2,489	$172.1k0.11%	0.11%	Reduced -131	-131 -5.0%
58	META PLATFORMS INC CL A META	META	540	$155.0k0.10%	0.10%	Unchanged
59	REGENERON PHARMACEUTICALS COM REGN	REGN	200	$143.7k0.09%	0.09%	Unchanged
60	ISHARES TR RUS 2000 GRW ETF IWO	IWO	537	$130.2k0.09%	0.09%	Added +1	+1 0.2%
61	SHOPIFY INC CL A SUB VTG SHS SHOP	SHOP	2,011	$129.9k0.09%	0.09%	Reduced -1.0k	-1,000 -33.2%
62	MEDTRONIC PLC SHS MDT	MDT	1,462	$128.8k0.08%	0.08%	Added +1	+1 0.1%
63	VISA INC COM CL A V	V	541	$128.5k0.08%	0.08%	Added +1	+1 0.2%
64	SPDR SER TR PORTFOLIO AGRGTE SPAB	SPAB	4,905	$124.4k0.08%	0.08%	Added +5	+5 0.1%
65	DOW INC COM DOW	DOW	2,284	$121.7k0.08%	0.08%	Added +7	+7 0.3%
66	ORACLE CORP COM ORCL	ORCL	986	$117.5k0.08%	0.08%	Added +2	+2 0.2%
67	DUKE ENERGY CORP NEW COM NEW DUK	DUK	1,308	$117.3k0.08%	0.08%	Added +1	+1 0.1%
68	CISCO SYS INC COM CSCO	CSCO	2,234	$115.6k0.08%	0.08%	Added +18	+18 0.8%
69	NVIDIA CORPORATION COM NVDA	NVDA	269	$113.9k0.08%	0.08%	Reduced -400	-400 -59.8%
70	REGIONS FINANCIAL CORP NEW COM RF	RF	6,236	$111.1k0.07%	0.07%	Unchanged
71	BP PLC SPONSORED ADR BP	BP	3,029	$106.9k0.07%	0.07%	Added +33	+33 1.1%
72	MANULIFE FINL CORP COM MFC	MFC	5,524	$104.5k0.07%	0.07%	Added +1	+1 0.0%
73	KINDER MORGAN INC DEL COM KMI	KMI	5,963	$102.7k0.07%	0.07%	Added +99	+99 1.7%
74	MARSH & MCLENNAN COS INC COM MRSH	MRSH	541	$101.8k0.07%	0.07%	Unchanged
75	VERIZON COMMUNICATIONS INC COM VZ	VZ	2,642	$98.3k0.06%	0.06%	Reduced -169	-169 -6.0%
76	HARTFORD INSURANCE GROUP INC COM HIG	HIG	1,354	$97.5k0.06%	0.06%	Unchanged
77	FIDELITY COVINGTON TRUST MSCI INFO TECH I FTEC	FTEC	742	$96.9k0.06%	0.06%	Unchanged
78	VERTEX PHARMACEUTICALS INC COM VRTX	VRTX	275	$96.8k0.06%	0.06%	Unchanged
79	BANK AMERICA CORP COM BAC	BAC	3,196	$91.7k0.06%	0.06%	Added +23	+23 0.7%
80	UNUM GROUP COM UNM	UNM	1,904	$90.8k0.06%	0.06%	Unchanged
81	JOHNSON CTLS INTL PLC SHS JCI	JCI	1,295	$88.2k0.06%	0.06%	Unchanged
82	ISHARES TR RUSSELL 2000 ETF IWM	IWM	444	$83.1k0.05%	0.05%	Added +1	+1 0.2%
83	ROCKWELL AUTOMATION INC COM ROK	ROK	250	$82.5k0.05%	0.05%	Unchanged
84	ALPHABET INC CAP STK CL A GOOGL	GOOGL	682	$81.6k0.05%	0.05%	Added +96	+96 16.4%
85	SCHWAB STRATEGIC TR INTL EQTY ETF SCHF	SCHF	2,200	$78.4k0.05%	0.05%	Reduced -1.4k	-1,400 -38.9%
86	PROLOGIS INC. COM PLD	PLD	634	$77.7k0.05%	0.05%	Added +2	+2 0.3%
87	GE AEROSPACE COM NEW GE	GE	700	$76.9k0.05%	0.05%	Unchanged
88	FIDELITY NATL INFORMATION SV COM FIS	FIS	1,389	$76.0k0.05%	0.05%	Unchanged
89	INGERSOLL RAND INC COM IR	IR	1,142	$74.7k0.05%	0.05%	Unchanged
90	PHILIP MORRIS INTL INC COM PM	PM	731	$71.4k0.05%	0.05%	Added +8	+8 1.1%
91	SPDR GOLD TR GOLD SHS GLD	GLD	400	$71.3k0.05%	0.05%	Unchanged
92	NETFLIX INC COM NFLX	NFLX	161	$70.7k0.05%	0.05%	Unchanged
93	INTEL CORP COM INTC	INTC	2,083	$69.7k0.05%	0.05%	Added +6	+6 0.3%
94	COMCAST CORP NEW CL A CMCSA	CMCSA	1,671	$69.5k0.05%	0.05%	Added +3	+3 0.2%
95	ALTRIA GROUP INC COM MO	MO	1,512	$68.5k0.05%	0.05%	Added +28	+28 1.9%
96	COSTCO WHSL CORP NEW COM COST	COST	126	$67.8k0.04%	0.04%	Unchanged
97	ILLINOIS TOOL WKS INC COM ITW	ITW	254	$63.6k0.04%	0.04%	Unchanged
98	ALLEGION PLC ORD SHS ALLE	ALLE	514	$61.7k0.04%	0.04%	Unchanged
99	WELLS FARGO CO NEW COM WFC	WFC	1,439	$61.4k0.04%	0.04%	Added +10	+10 0.7%
100	CONOCOPHILLIPS COM COP	COP	587	$60.8k0.04%	0.04%	Added +3	+3 0.5%

Sold out since Q1 2023

Security	Ticker	Shares held before	Value then
ADOBE INC ADBE	ADBE	250	$96.3k250 shares
SPDR SERIES TRUST SPYM	SPYM	1,687	$81.2k1.7k shares
SCHWAB STRATEGIC TR SCHA	SCHA	1,498	$62.8k1.5k shares
ISHARES TR MUB	MUB	570	$61.4k570 shares
SOCIEDAD QUIMICA Y MINERA DE SQM	SQM	655	$53.1k655 shares
LEMONADE INC LMND	LMND	3,000	$42.8k3.0k shares
SPDR INDEX SHS FDS GNR	GNR	651	$37.2k651 shares
THE TRADE DESK INC TTD	TTD	500	$30.5k500 shares
VANGUARD TAX-MANAGED FDS VEA	VEA	628	$28.4k628 shares
ARVINAS INC ARVN	ARVN	1,000	$27.3k1.0k shares
INVESCO ACTVELY MNGD ETC FD PDBC	PDBC	1,728	$24.6k1.7k shares
SCHWAB STRATEGIC TR SCHH	SCHH	1,244	$24.3k1.2k shares
VANGUARD BD INDEX FDS BND	BND	327	$24.1k327 shares
FIDELITY COVINGTON TRUST FCOM	FCOM	622	$22.8k622 shares
FIDELITY COVINGTON TRUST FNCL	FNCL	478	$21.6k478 shares
SUPER MICRO COMPUTER INC		200	$21.3k200 shares
SCHWAB STRATEGIC TR SCHC	SCHC	632	$21.3k632 shares
SCHWAB STRATEGIC TR SCHE	SCHE	866	$21.2k866 shares
RAPT THERAPEUTICS INC		1,000	$18.4k1.0k shares
ISHARES TR SUSA	SUSA	200	$17.6k200 shares
SPDR SER TR SPSM	SPSM	374	$14.1k374 shares
ZSCALER INC ZS	ZS	100	$11.7k100 shares
INTERCONTINENTAL EXCHANGE IN ICE	ICE	100	$10.4k100 shares
ISHARES TR ISTB	ISTB	217	$10.2k217 shares
FIDELITY COVINGTON TRUST FENY	FENY	453	$10.2k453 shares