Western Wealth Management, LLC

GOLDEN, CO · CIK 1767902 · 13F filing filed 2024-11-12

SEC-registered investment adviser since 2016 · limited liability company

Assets managed$5.4bn
Staff98 · 95 in investment roles
Main clients (by assets)High net worth individuals 66%, Individuals 28%, Pension plans 3%
Websitedurableadvisor.com
Form ADV · 2026-06-09SEC adviser record

$1.8bn reported value +30.1% vs Q2 2024

743positions

24.1%in top 10

116 new 395 added 195 reduced 23 sold out vs Q2 2024

Options: 1 call positions ($863.2k notional), 1 put positions ($59.2k notional) – listed below, not included above.

Holdings, Q3 2024

The small lines show how much was held over the last 4 quarters (adjusted for stock splits).

#	Security	Ticker	Shares	Value	% of portfolio	Change	Shares change
1	APPLE INC COM AAPL	AAPL	319,397	$74.4m4.24%	4.24%	Added +53.4k	+53,427 20.1%
2	INVESCO QQQ TR UNIT SER 1 QQQ	QQQ	142,891	$69.7m3.98%	3.98%	Reduced -6.4k	-6,429 -4.3%
3	BERKSHIRE HATHAWAY INC DEL CL B NEW BRK.B	BRK.B	96,958	$44.6m2.55%	2.55%	Added +3.3k	+3,290 3.5%
4	MICROSOFT CORP COM MSFT	MSFT	94,913	$40.8m2.33%	2.33%	Added +18.8k	+18,835 24.8%
5	INVESCO EXCH TRADED FD TR II NASDAQ 100 ETF QQQM	QQQM	191,901	$38.5m2.20%	2.20%	Added +52.3k	+52,345 37.5%
6	NVIDIA CORPORATION COM NVDA	NVDA	300,407	$36.5m2.08%	2.08%	Added +50.3k	+50,286 20.1%
7	SPDR SERIES TRUST PORTFOLIO S&P500 SPYM	SPYM	497,392	$33.6m1.92%	1.92%	Added +53.2k	+53,187 12.0%
8	SPDR S&P 500 ETF TR TR UNIT SPY	SPY	50,849	$29.2m1.66%	1.66%	Added +9.3k	+9,286 22.3%
9	AMAZON COM INC COM AMZN	AMZN	152,742	$28.5m1.62%	1.62%	Added +17.2k	+17,160 12.7%
10	SPDR SERIES TRUST PRTFLO S&P500 VL SPYV	SPYV	487,573	$25.8m1.47%	1.47%	Added +7.2k	+7,151 1.5%
11	ISHARES TR S&P 500 GRWT ETF IVW	IVW	244,547	$23.4m1.34%	1.34%	Added +17.9k	+17,894 7.9%
12	SPDR SERIES TRUST PRTFLO S&P500 GW SPYG	SPYG	274,671	$22.8m1.30%	1.30%	Reduced -44.3k	-44,340 -13.9%
13	VANGUARD SPECIALIZED FUNDS DIV APP ETF VIG	VIG	107,496	$21.3m1.21%	1.21%	Reduced -9.8k	-9,839 -8.4%
14	ISHARES TR CORE S&P500 ETF IVV	IVV	35,678	$20.6m1.17%	1.17%	Added +3.3k	+3,266 10.1%
15	FIRST TR EXCHANGE TRADED FD RISNG DIVD ACHIV RDVY	RDVY	334,491	$19.8m1.13%	1.13%	Reduced -27.9k	-27,923 -7.7%
16	FIRST TR EXCHANGE-TRADED FD SMID RISNG ETF SDVY	SDVY	530,133	$19.3m1.10%	1.10%	Added +164.8k	+164,816 45.1%
17	BROADCOM INC COM AVGO	AVGO	96,685	$16.7m0.95%	0.95%	Added +20.3k	+20,275 26.5%
18	ALPHABET INC CAP STK CL A GOOGL	GOOGL	95,645	$15.9m0.90%	0.90%	Added +5.5k	+5,471 6.1%
19	VANGUARD INDEX FDS TOTAL STK MKT VTI	VTI	55,118	$15.6m0.89%	0.89%	Added +9.2k	+9,188 20.0%
20	COSTCO WHSL CORP NEW COM COST	COST	17,460	$15.5m0.88%	0.88%	Added +2.4k	+2,426 16.1%
21	FIRST TR EXCHANGE-TRADED FD FIRST TR ENH NEW FTSM	FTSM	248,049	$14.9m0.85%	0.85%	Reduced -12.1k	-12,116 -4.7%
22	FIRST TR EXCHANGE-TRADED FD CAP STRENGTH ETF FTCS	FTCS	161,366	$14.7m0.84%	0.84%	Reduced -25.5k	-25,451 -13.6%
23	VANGUARD INDEX FDS S&P 500 ETF SHS VOO	VOO	27,218	$14.4m0.82%	0.82%	Added +10.3k	+10,307 61.0%
24	SELECT SECTOR SPDR TR TECHNOLOGY XLK	XLK	58,862	$13.3m0.76%	0.76%	Added +7.9k	+7,875 15.4%
25	SPDR SER TR PORTFOLIO S&P600 SPSM	SPSM	288,907	$13.1m0.75%	0.75%	Reduced -12.1k	-12,108 -4.0%
26	ISHARES TR CORE S&P MCP ETF IJH	IJH	208,295	$13.0m0.74%	0.74%	Added +4.5k	+4,473 2.2%
27	WISDOMTREE TR US QTLY DIV GRT DGRW	DGRW	154,050	$12.8m0.73%	0.73%	Added +44.1k	+44,064 40.1%
28	BERKSHIRE HATHAWAY INC DEL CL A BRK.A	BRK.A	18	$12.4m0.71%	0.71%	New
29	SPDR SERIES TRUST PORTFOLIO S&P400 SPMD	SPMD	217,913	$11.9m0.68%	0.68%	Added +20.1k	+20,137 10.2%
30	META PLATFORMS INC CL A META	META	19,421	$11.1m0.63%	0.63%	Added +1.9k	+1,908 10.9%
31	JPMORGAN CHASE & CO COM JPM	JPM	51,927	$10.9m0.62%	0.62%	Added +18.8k	+18,839 56.9%
32	TESLA INC COM TSLA	TSLA	41,711	$10.9m0.62%	0.62%	Added +9.0k	+8,983 27.4%
33	ELI LILLY & CO COM LLY	LLY	11,918	$10.6m0.60%	0.60%	Added +3.3k	+3,349 39.1%
34	ISHARES TR RUS 1000 GRW ETF IWF	IWF	27,588	$10.4m0.59%	0.59%	Added +6.1k	+6,117 28.5%
35	ISHARES TR S&P 500 VAL ETF IVE	IVE	50,744	$10.0m0.57%	0.57%	Added +2.7k	+2,717 5.7%
36	VISA INC COM CL A V	V	35,922	$9.9m0.56%	0.56%	Added +6.2k	+6,202 20.9%
37	FIRST TR EXCHNG TRADED FD VI TCW UNCONSTRAI UCON	UCON	368,731	$9.3m0.53%	0.53%	Added +101.8k	+101,775 38.1%
38	SELECT SECTOR SPDR TR SBI HEALTHCARE XLV	XLV	58,715	$9.0m0.52%	0.52%	Reduced -3.7k	-3,729 -6.0%
39	EXXON MOBIL CORP COM XOM	XOM	75,814	$8.9m0.51%	0.51%	Added +16.3k	+16,281 27.4%
40	VANGUARD WORLD FD INF TECH ETF VGT	VGT	14,611	$8.6m0.49%	0.49%	Added +870	+870 6.3%
41	ISHARES TR MSCI USA QLT FCT QUAL	QUAL	47,561	$8.5m0.49%	0.49%	Added +21.3k	+21,341 81.4%
42	CAPITAL GROUP DIVIDEND VALUE SHS CREATION UNI CGDV	CGDV	230,991	$8.4m0.48%	0.48%	Added +82.2k	+82,235 55.3%
43	SPDR SERIES TRUST PORTFOLI S&P1500 SPTM	SPTM	115,604	$8.1m0.46%	0.46%	Added +10.8k	+10,772 10.3%
44	ALPHABET INC CAP STK CL C GOOG	GOOG	45,635	$7.6m0.44%	0.44%	Added +9.8k	+9,845 27.5%
45	HOME DEPOT INC COM HD	HD	18,721	$7.6m0.43%	0.43%	Added +7.3k	+7,315 64.1%
46	VANECK ETF TRUST MRNGSTR WDE MOAT MOAT	MOAT	76,060	$7.4m0.42%	0.42%	Added +24.0k	+24,044 46.2%
47	ABBVIE INC COM ABBV	ABBV	36,096	$7.1m0.41%	0.41%	Added +15.3k	+15,299 73.6%
48	SCHWAB STRATEGIC TR US LCAP GR ETF SCHG	SCHG	68,176	$7.1m0.41%	0.41%	New
49	UNITEDHEALTH GROUP INC COM UNH	UNH	11,760	$6.9m0.39%	0.39%	Added +3.3k	+3,295 38.9%
50	SCHWAB STRATEGIC TR US DIVIDEND EQ SCHD	SCHD	78,073	$6.6m0.38%	0.38%	Added +25.7k	+25,733 49.2%
51	INVESCO EXCH TRADED FD TR II S&P 500 REVENUE RWL	RWL	64,512	$6.3m0.36%	0.36%	Added +1.8k	+1,776 2.8%
52	PROCTER AND GAMBLE CO COM PG	PG	36,340	$6.3m0.36%	0.36%	Added +1.0k	+1,016 2.9%
53	SELECT SECTOR SPDR TR FINANCIAL XLF	XLF	138,527	$6.3m0.36%	0.36%	Added +28.1k	+28,050 25.4%
54	WALMART INC COM WMT	WMT	76,749	$6.2m0.35%	0.35%	Added +26.2k	+26,196 51.8%
55	MCDONALDS CORP COM MCD	MCD	20,000	$6.1m0.35%	0.35%	Added +3.1k	+3,103 18.4%
56	VANGUARD TAX-MANAGED FDS VAN FTSE DEV MKT VEA	VEA	112,749	$6.0m0.34%	0.34%	Added +74.6k	+74,597 195.5%
57	VANGUARD INDEX FDS GROWTH ETF VUG	VUG	15,436	$5.9m0.34%	0.34%	Added +3.4k	+3,391 28.1%
58	SPDR GOLD TR GOLD SHS GLD	GLD	24,031	$5.8m0.33%	0.33%	Added +1.7k	+1,748 7.8%
59	SCHWAB STRATEGIC TR US LRG CAP ETF SCHX	SCHX	85,364	$5.8m0.33%	0.33%	Added +38.2k	+38,184 80.9%
60	SELECT SECTOR SPDR TR INDL XLI	XLI	42,555	$5.8m0.33%	0.33%	Added +10.7k	+10,655 33.4%
61	CINTAS CORP COM CTAS	CTAS	27,297	$5.6m0.32%	0.32%	Reduced -439	-439 -1.6%
62	FIRST TR EXCH TRADED FD III PFD SECS INC ETF FPE	FPE	309,844	$5.6m0.32%	0.32%	Added +3.3k	+3,270 1.1%
63	ISHARES TR CORE MSCI EAFE IEFA	IEFA	71,735	$5.6m0.32%	0.32%	Added +4.8k	+4,840 7.2%
64	J P MORGAN EXCHANGE TRADED F EQUITY PREMIUM JEPI	JEPI	93,442	$5.6m0.32%	0.32%	New
65	MASTERCARD INCORPORATED CL A MA	MA	11,064	$5.5m0.31%	0.31%	Added +401	+401 3.8%
66	ISHARES TR CORE S&P SCP ETF IJR	IJR	45,993	$5.4m0.31%	0.31%	Added +1.8k	+1,750 4.0%
67	FIRST TR VALUE LINE DIVID IN SHS FVD	FVD	116,366	$5.3m0.30%	0.30%	Reduced -7.9k	-7,855 -6.3%
68	SELECT SECTOR SPDR TR ENERGY XLE	XLE	58,860	$5.2m0.29%	0.29%	Reduced -10.5k	-10,531 -15.2%
69	FIRST TRUST LRGCP GWT ALPHAD COM SHS FTC	FTC	38,860	$5.1m0.29%	0.29%	Reduced -276	-276 -0.7%
70	SPDR INDEX SHS FDS PORTFOLIO DEVLPD SPDW	SPDW	134,804	$5.1m0.29%	0.29%	Reduced -102.9k	-102,861 -43.3%
71	LATTICE STRATEGIES TR HARTFORD US EQTY ROUS	ROUS	96,157	$5.0m0.28%	0.28%	Added +7.9k	+7,900 8.9%
72	QUALCOMM INC COM QCOM	QCOM	29,111	$5.0m0.28%	0.28%	Added +12.9k	+12,860 79.1%
73	JOHNSON & JOHNSON COM JNJ	JNJ	30,169	$4.9m0.28%	0.28%	Added +13.2k	+13,202 77.8%
74	TAIWAN SEMICONDUCTOR MFG LTD SPONSORED ADS TSM	TSM	28,068	$4.9m0.28%	0.28%	Added +7.3k	+7,301 35.2%
75	OREILLY AUTOMOTIVE INC COM ORLY	ORLY	4,161	$4.8m0.27%	0.27%	Added +144	+144 3.6%
76	ADVANCED MICRO DEVICES INC COM AMD	AMD	29,176	$4.8m0.27%	0.27%	Added +9.3k	+9,319 46.9%
77	DIMENSIONAL ETF TRUST US CORE EQUITY 2 DFAC	DFAC	139,524	$4.8m0.27%	0.27%	Added +2.1k	+2,141 1.6%
78	COCA COLA CO COM KO	KO	66,085	$4.7m0.27%	0.27%	Added +22.2k	+22,163 50.5%
79	VERIZON COMMUNICATIONS INC COM VZ	VZ	104,631	$4.7m0.27%	0.27%	Added +49.0k	+49,039 88.2%
80	SSGA ACTIVE ETF TR BLACKSTONE SENR SRLN	SRLN	110,935	$4.6m0.26%	0.26%	Added +99.3k	+99,322 855.3%
81	INVESCO EXCHANGE TRADED FD T S&P MDCP QUALITY XMHQ	XMHQ	43,130	$4.4m0.25%	0.25%	Added +6.0k	+6,009 16.2%
82	ISHARES TR CORE S&P TTL STK ITOT	ITOT	35,208	$4.4m0.25%	0.25%	Added +3.6k	+3,626 11.5%
83	SELECT SECTOR SPDR TR RL EST SEL SEC XLRE	XLRE	98,340	$4.4m0.25%	0.25%	Reduced -4.3k	-4,264 -4.2%
84	CHEVRON CORP NEW COM CVX	CVX	29,430	$4.3m0.25%	0.25%	Added +7.7k	+7,656 35.2%
85	ISHARES TR MSCI USA MIN VOL USMV	USMV	46,851	$4.3m0.24%	0.24%	Reduced -1.1k	-1,083 -2.3%
86	VICTORY PORTFOLIOS II SHARES FREE CASH VFLO	VFLO	127,026	$4.2m0.24%	0.24%	Added +36.4k	+36,370 40.1%
87	WISDOMTREE TR US LARGECAP FUND EPS	EPS	70,105	$4.2m0.24%	0.24%	New
88	CISCO SYS INC COM CSCO	CSCO	77,613	$4.1m0.24%	0.24%	Added +35.4k	+35,361 83.7%
89	WISDOMTREE TR US MULTIFACTOR USMF	USMF	82,351	$4.0m0.23%	0.23%	New
90	CAPITAL GROUP CORE EQUITY ET SHS CREATION UNI CGUS	CGUS	116,511	$4.0m0.23%	0.23%	Added +98.9k	+98,901 561.6%
91	ISHARES TR U.S. TECH ETF IYW	IYW	26,339	$4.0m0.23%	0.23%	Added +10.0k	+10,034 61.5%
92	INVESCO EXCHANGE TRADED FD T S&P500 QUALITY SPHQ	SPHQ	58,461	$3.9m0.22%	0.22%	Added +3.7k	+3,703 6.8%
93	SELECT SECTOR SPDR TR COMMUNICATION XLC	XLC	42,841	$3.9m0.22%	0.22%	Added +5.1k	+5,130 13.6%
94	SPDR SER TR PRTFLO S&P500 HI SPYD	SPYD	84,152	$3.8m0.22%	0.22%	Added +41.0k	+41,025 95.1%
95	ISHARES TR CORE S&P US GWT IUSG	IUSG	28,767	$3.8m0.22%	0.22%	Added +845	+845 3.0%
96	INTERNATIONAL BUSINESS MACHS COM IBM	IBM	16,913	$3.7m0.21%	0.21%	Added +11.7k	+11,686 223.6%
97	NEXTERA ENERGY INC COM NEE	NEE	43,915	$3.7m0.21%	0.21%	Added +12.9k	+12,932 41.7%
98	ISHARES TR RUSSELL 2000 ETF IWM	IWM	16,776	$3.7m0.21%	0.21%	Added +5.0k	+4,965 42.0%
99	SALESFORCE INC COM CRM	CRM	12,918	$3.5m0.20%	0.20%	Added +2.1k	+2,060 19.0%
100	PRINCIPAL EXCHANGE TRADED FD PRNC INVT GRAD IG	IG	158,773	$3.4m0.19%	0.19%	New

Sold out since Q2 2024

Security	Ticker	Shares held before	Value then
PACER FDS TR QDPL	QDPL	47,184	$1.7m47.2k shares
AMBARELLA INC AMBA	AMBA	8,050	$434.3k8.1k shares
ISHARES TR IBHD	IBHD	17,547	$407.8k17.5k shares
INVESCO EXCH TRD SLF IDX FD OMFS	OMFS	10,636	$386.2k10.6k shares
SUPER MICRO COMPUTER INC		463	$379.4k463 shares
SOFI TECHNOLOGIES INC SOFI	SOFI	47,473	$313.8k47.5k shares
INVESCO EXCHANGE TRADED FD T XSVM	XSVM	5,699	$298.5k5.7k shares
ARM HOLDINGS PLC ARM	ARM	1,732	$283.4k1.7k shares
MONGODB INC MDB	MDB	1,114	$278.5k1.1k shares
COINBASE GLOBAL INC COIN	COIN	1,090	$242.2k1.1k shares
FIRST TR EXCHANGE-TRADED FD QCLN	QCLN	6,965	$236.9k7.0k shares
RESMED INC RMD	RMD	1,231	$235.6k1.2k shares
AIRBNB INC ABNB	ABNB	1,532	$232.3k1.5k shares
LULULEMON ATHLETICA INC LULU	LULU	761	$227.3k761 shares
ALBEMARLE CORP ALB	ALB	2,311	$220.8k2.3k shares
SPDR SER TR XSD	XSD	864	$213.8k864 shares
MODERNA INC MRNA	MRNA	1,774	$210.7k1.8k shares
SPDR SER TR SPIP	SPIP	8,122	$206.5k8.1k shares
NUTRIEN LTD NTR	NTR	3,979	$202.6k4.0k shares
FIDELITY COVINGTON TRUST FDRR	FDRR	4,174	$201.4k4.2k shares
FIRST TR EXCHNG TRADED FD VI LDSF	LDSF	10,410	$194.6k10.4k shares
NUVEEN S&P 500 BUY-WRITE INC		10,800	$145.8k10.8k shares
ESS TECH INC		10,000	$8.2k10.0k shares

Options (notional value)

Underlying	Ticker	Type	Shares controlled	Notional	Change
MICROSTRATEGY INC MSTR · Call	MSTR	Call	6,500	$863.2k6.5k shares	Added
SPDR DOW JONES INDL AVERAGE DIA · Put	DIA	Put	12,600	$59.2k12.6k shares	New