Heritage Wealth Management, Inc. /CA/

SAN DIEGO, CA · CIK 2012170 · 13F filing filed 2024-05-06

No investment adviser registration (Form ADV) found for this filer. It may be a parent company whose subsidiaries are the registered advisers, a bank or insurer, or a manager based outside the US.

$100.7m reported value +8.6% vs Q4 2023

85positions

52.8%in top 10

6 new 44 added 29 reduced 2 sold out vs Q4 2023

Options: 1 call positions ($23.6m notional), 32 put positions ($8.0m notional) – listed below, not included above.

Holdings, Q1 2024

The small lines show how much was held over the last 4 quarters (adjusted for stock splits).

#	Security	Ticker	Shares	Value	% of portfolio	Change	Shares change
1	AMERICAN CENTY ETF TR US LARGE CAP VLU AVLV	AVLV	187,109	$12.0m11.93%	11.93%	Added +5.0k	+5,028 2.8%
2	SCHWAB STRATEGIC TR US LCAP GR ETF SCHG	SCHG	88,914	$8.2m8.18%	8.18%	Reduced -4.4k	-4,382 -4.7%
3	DIMENSIONAL ETF TRUST US CORE EQUITY 2 DFAC	DFAC	180,529	$5.8m5.73%	5.73%	Reduced -9.6k	-9,596 -5.0%
4	VANGUARD SCOTTSDALE FDS SHORT TERM TREAS VGSH	VGSH	93,542	$5.4m5.39%	5.39%	Added +1.8k	+1,822 2.0%
5	SCHWAB STRATEGIC TR INT-TRM U.S TRES SCHR	SCHR	88,832	$4.4m4.33%	4.33%	Added +6.4k	+6,410 7.8%
6	APPLE INC COM AAPL	AAPL	24,939	$4.3m4.24%	4.24%	Reduced -923	-923 -3.6%
7	VANGUARD BD INDEX FDS TOTAL BND MRKT BND	BND	47,369	$3.4m3.41%	3.41%	Added +7.7k	+7,690 19.4%
8	ISHARES TR IBOXX INV CP ETF LQD	LQD	30,813	$3.4m3.33%	3.33%	Added +449	+449 1.5%
9	ISHARES TR 20 YR TR BD ETF TLT	TLT	35,211	$3.3m3.31%	3.31%	Added +6.2k	+6,233 21.5%
10	ISHARES TR CALIF MUN BD ETF CMF	CMF	52,213	$3.0m2.98%	2.98%	Added +5.5k	+5,550 11.9%
11	DIMENSIONAL ETF TRUST EMGR CRE EQT MNG DFAE	DFAE	96,524	$2.4m2.37%	2.37%	Reduced -2.6k	-2,635 -2.7%
12	SSGA ACTIVE ETF TR SPDR TR TACTIC TOTL	TOTL	52,992	$2.1m2.11%	2.11%	Added +8.5k	+8,477 19.0%
13	ISHARES TR US TREAS BD ETF GOVT	GOVT	84,271	$1.9m1.90%	1.90%	Added +14.3k	+14,325 20.5%
14	ISHARES TR CORE US AGGBD ET AGG	AGG	18,385	$1.8m1.79%	1.79%	Added +2.7k	+2,651 16.9%
15	MICROSOFT CORP COM MSFT	MSFT	4,239	$1.8m1.77%	1.77%	Added +28	+28 0.7%
16	QUALCOMM INC COM QCOM	QCOM	10,425	$1.8m1.75%	1.75%	Added +21	+21 0.2%
17	DIMENSIONAL ETF TRUST INTL CORE EQT MK DFAI	DFAI	57,821	$1.7m1.73%	1.73%	Reduced -3.7k	-3,718 -6.0%
18	ISHARES TR S&P MC 400VL ETF IJJ	IJJ	12,494	$1.5m1.47%	1.47%	Reduced -836	-836 -6.3%
19	DIMENSIONAL ETF TRUST WORLD EX US CORE DFAX	DFAX	53,478	$1.4m1.35%	1.35%	Added +667	+667 1.3%
20	SPDR SER TR S&P 400 MDCP GRW MDYG	MDYG	15,475	$1.4m1.34%	1.34%	Reduced -1.8k	-1,790 -10.4%
21	HOME DEPOT INC COM HD	HD	3,082	$1.2m1.17%	1.17%	Added +12	+12 0.4%
22	INVESCO QQQ TR UNIT SER 1 QQQ	QQQ	2,611	$1.2m1.15%	1.15%	Added +279	+279 12.0%
23	AMERICAN CENTY ETF TR US SML CP VALU AVUV	AVUV	12,026	$1.1m1.12%	1.12%	Reduced -1.3k	-1,252 -9.4%
24	SSGA ACTIVE ETF TR BLACKSTONE SENR SRLN	SRLN	25,347	$1.1m1.06%	1.06%	Added +1.5k	+1,547 6.5%
25	ISHARES TR IBOXX HI YD ETF HYG	HYG	13,257	$1.0m1.02%	1.02%	Added +786	+786 6.3%
26	SPDR SER TR NUVEEN BLOOMBERG HYMB	HYMB	39,668	$1.0m1.01%	1.01%	Added +5.8k	+5,757 17.0%
27	VANGUARD INDEX FDS SML CP GRW ETF VBK	VBK	3,812	$993.9k0.99%	0.99%	Reduced -527	-527 -12.2%
28	META PLATFORMS INC CL A META	META	2,019	$980.4k0.97%	0.97%	Reduced -38	-38 -1.9%
29	DIMENSIONAL ETF TRUST NATL MUN BD ETF DFNM	DFNM	19,902	$957.1k0.95%	0.95%	Added +4.0k	+4,006 25.2%
30	ISHARES TR SHRT NAT MUN ETF SUB	SUB	8,511	$891.4k0.88%	0.88%	Added +13	+13 0.1%
31	STRYKER CORPORATION COM SYK	SYK	2,456	$879.0k0.87%	0.87%	Added +9	+9 0.4%
32	NVIDIA CORPORATION COM NVDA	NVDA	927	$837.6k0.83%	0.83%	Reduced -36	-36 -3.7%
33	COUPANG INC CL A CPNG	CPNG	46,552	$828.2k0.82%	0.82%	Unchanged
34	DIMENSIONAL ETF TRUST US REAL ESTATE E US REAL ESTATE E		36,957	$826.7k0.82%	0.82%	Reduced -3.8k	-3,754 -9.2%
35	ELI LILLY & CO COM LLY	LLY	1,038	$807.5k0.80%	0.80%	Added +6	+6 0.6%
36	INTEL CORP COM INTC	INTC	18,104	$799.7k0.79%	0.79%	Reduced -256	-256 -1.4%
37	ALPHABET INC CAP STK CL A GOOGL	GOOGL	5,003	$755.1k0.75%	0.75%	Reduced -66	-66 -1.3%
38	AMAZON COM INC COM AMZN	AMZN	4,171	$752.4k0.75%	0.75%	Reduced -74	-74 -1.7%
39	WALMART INC COM WMT	WMT	10,217	$614.8k0.61%	0.61%	Added +296	+296 3.0%
40	SPDR S&P 500 ETF TR TR UNIT SPY	SPY	1,069	$559.2k0.56%	0.56%	Added +6	+6 0.6%
41	PEPSICO INC COM PEP	PEP	3,095	$541.6k0.54%	0.54%	Added +2	+2 0.1%
42	ORACLE CORP COM ORCL	ORCL	3,614	$453.9k0.45%	0.45%	Reduced -35	-35 -1.0%
43	UNITEDHEALTH GROUP INC COM UNH	UNH	902	$446.2k0.44%	0.44%	Reduced -3	-3 -0.3%
44	VANGUARD INDEX FDS S&P 500 ETF SHS VOO	VOO	905	$435.0k0.43%	0.43%	Added +417	+417 85.5%
45	JOHNSON & JOHNSON COM JNJ	JNJ	2,721	$430.4k0.43%	0.43%	Added +38	+38 1.4%
46	ISHARES TR RUS 1000 GRW ETF IWF	IWF	1,224	$412.5k0.41%	0.41%	Reduced -6	-6 -0.5%
47	EXXON MOBIL CORP COM XOM	XOM	3,544	$412.0k0.41%	0.41%	Reduced -47	-47 -1.3%
48	CISCO SYS INC COM CSCO	CSCO	8,117	$405.1k0.40%	0.40%	Reduced -195	-195 -2.4%
49	SPDR SER TR NUVEEN BLMBRG SH SHM	SHM	8,328	$395.1k0.39%	0.39%	Added +377	+377 4.7%
50	ARK ETF TR INNOVATION ETF ARKK	ARKK	7,867	$394.0k0.39%	0.39%	Reduced -398	-398 -4.8%
51	NIKE INC CL B NKE	NKE	3,802	$357.3k0.35%	0.35%	Added +210	+210 5.8%
52	STARBUCKS CORP COM SBUX	SBUX	3,671	$335.5k0.33%	0.33%	Added +23	+23 0.6%
53	RTX CORPORATION COM RTX	RTX	3,337	$325.5k0.32%	0.32%	Reduced -63	-63 -1.9%
54	SPDR SERIES TRUST PRTFLO S&P500 GW SPYG	SPYG	4,417	$323.1k0.32%	0.32%	Reduced -272	-272 -5.8%
55	SPDR SERIES TRUST PRTFLO S&P500 VL SPYV	SPYV	6,409	$321.1k0.32%	0.32%	Reduced -220	-220 -3.3%
56	VANGUARD INDEX FDS VALUE ETF VTV	VTV	1,924	$313.3k0.31%	0.31%	Unchanged
57	DIMENSIONAL ETF TRUST US CORE EQT MKT DFAU	DFAU	8,291	$303.0k0.30%	0.30%	Unchanged
58	CHEVRON CORP NEW COM CVX	CVX	1,890	$298.1k0.30%	0.30%	Reduced -9	-9 -0.5%
59	BERKSHIRE HATHAWAY INC DEL CL B NEW BRK.B	BRK.B	673	$283.0k0.28%	0.28%	Added +8	+8 1.2%
60	MCDONALDS CORP COM MCD	MCD	975	$274.9k0.27%	0.27%	Added +5	+5 0.5%
61	EXCHANGE TRADED CONCEPTS TRU EMQQ EM INTERN EMQQ	EMQQ	8,407	$263.2k0.26%	0.26%	Added +380	+380 4.7%
62	VANGUARD WORLD FD INF TECH ETF VGT	VGT	490	$256.9k0.26%	0.26%	Reduced -23	-23 -4.5%
63	TEXAS INSTRS INC COM TXN	TXN	1,376	$239.7k0.24%	0.24%	Added +5	+5 0.4%
64	MERCK & CO INC COM MRK	MRK	1,808	$238.6k0.24%	0.24%	Added +18	+18 1.0%
65	ZENTALIS PHARMACEUTICALS INC COM ZNTL	ZNTL	15,000	$236.4k0.23%	0.23%	New
66	PROCTER AND GAMBLE CO COM PG	PG	1,430	$232.0k0.23%	0.23%	Added +8	+8 0.6%
67	ISHARES TR CORE S&P500 ETF IVV	IVV	436	$229.2k0.23%	0.23%	Reduced -3	-3 -0.7%
68	ACCENTURE PLC IRELAND SHS CLASS A ACN	ACN	659	$228.4k0.23%	0.23%	Added +4	+4 0.6%
69	ADOBE INC COM ADBE	ADBE	450	$227.1k0.23%	0.23%	Added +59	+59 15.1%
70	JPMORGAN CHASE & CO COM JPM	JPM	1,132	$226.8k0.23%	0.23%	Added +27	+27 2.4%
71	ISHARES TR S&P 100 ETF OEF	OEF	895	$221.4k0.22%	0.22%	New
72	ALPHABET INC CAP STK CL C GOOG	GOOG	1,392	$211.9k0.21%	0.21%	Reduced -8	-8 -0.6%
73	AXON ENTERPRISE INC COM AXON	AXON	674	$210.9k0.21%	0.21%	New
74	INVESCO EXCH TRADED FD TR II CALIF AMT MUN PWZ	PWZ	8,118	$201.9k0.20%	0.20%	New
75	BANK AMERICA CORP COM BAC	BAC	4,663	$176.8k0.18%	0.18%	Reduced -96	-96 -2.0%
76	VIRTUS DIVIDEND INTEREST & P COM NFJ	NFJ	12,801	$163.6k0.16%	0.16%	Added +483	+483 3.9%
77	ABRDN TOTAL DYNAMIC DIVIDEND COM SH BEN INT XAODX	XAODX	18,942	$157.0k0.16%	0.16%	Added +5.5k	+5,458 40.5%
78	PRUDENTIAL FINL INC COM PRU	PRU	1,303	$153.0k0.15%	0.15%	New
79	NUVEEN CR STRATEGIES INCOME COM SHS XJQCX	XJQCX	14,651	$81.6k0.08%	0.08%	Added +1.1k	+1,106 8.2%
80	CBRE GBL REAL ESTATE INC FD COM COM		14,884	$80.1k0.08%	0.08%	Added +2.4k	+2,403 19.2%
81	NUVEEN PFD & INCOME OPPORTUN COM JPC	JPC	10,985	$79.0k0.08%	0.08%	New
82	MIMEDX GROUP INC COM MDXG	MDXG	10,000	$77.0k0.08%	0.08%	Unchanged
83	VIRTUS CONVERTIBLE & INC FD COM COM		13,187	$39.4k0.04%	0.04%	Added +2.8k	+2,846 27.5%
84	HNR ACQUISITION CORP *W EXP 02/04/202 EONR.WS	EONR.WS	170,500	$23.9k0.02%	0.02%	Unchanged
85	AMARIN CORP PLC SPONS ADR NEW SPONS ADR NEW		15,000	$13.4k0.01%	0.01%	Unchanged

Sold out since Q4 2023

Security	Ticker	Shares held before	Value then
PIMCO ETF TR MINT	MINT	2,008	$200.4k2.0k shares
VIRTUS CONVERTIBLE & INCOME		10,169	$34.3k10.2k shares

Options (notional value)

Underlying	Ticker	Type	Shares controlled	Notional	Change
SPDR S&P 500 ETF TR SPY · Call	SPY	Call	45,200	$23.6m45.2k shares	Reduced
APPLE INC AAPL · Put	AAPL	Put	7,100	$1.2m7.1k shares	Unchanged
QUALCOMM INC QCOM · Put	QCOM	Put	5,700	$965.0k5.7k shares	Unchanged
INVESCO QQQ TR QQQ · Put	QQQ	Put	1,800	$799.2k1.8k shares	New
HOME DEPOT INC HD · Put	HD	Put	1,800	$690.5k1.8k shares	Unchanged
MICROSOFT CORP MSFT · Put	MSFT	Put	1,500	$631.1k1.5k shares	Unchanged
META PLATFORMS INC META · Put	META	Put	800	$388.5k800 shares	Unchanged
NIKE INC NKE · Put	NKE	Put	3,200	$300.7k3.2k shares	Unchanged
ALPHABET INC GOOGL · Put	GOOGL	Put	1,900	$286.8k1.9k shares	Unchanged
STARBUCKS CORP SBUX · Put	SBUX	Put	3,100	$283.3k3.1k shares	Unchanged
JOHNSON & JOHNSON JNJ · Put	JNJ	Put	1,300	$205.6k1.3k shares	Unchanged
CISCO SYS INC CSCO · Put	CSCO	Put	4,100	$204.6k4.1k shares	Unchanged
WALMART INC WMT · Put	WMT	Put	3,300	$198.6k3.3k shares	Unchanged
PEPSICO INC PEP · Put	PEP	Put	900	$157.5k900 shares	Unchanged
SPDR S&P 500 ETF TR SPY · Put	SPY	Put	300	$156.9k300 shares	New
AMAZON COM INC AMZN · Put	AMZN	Put	800	$144.3k800 shares	Unchanged
MCDONALDS CORP MCD · Put	MCD	Put	500	$141.0k500 shares	Unchanged
TEXAS INSTRS INC TXN · Put	TXN	Put	800	$139.4k800 shares	Unchanged
PROCTER AND GAMBLE CO PG · Put	PG	Put	700	$113.6k700 shares	Unchanged
MERCK & CO INC MRK · Put	MRK	Put	800	$105.6k800 shares	Unchanged
ACCENTURE PLC IRELAND ACN · Put	ACN	Put	300	$104.0k300 shares	Unchanged
UNITEDHEALTH GROUP INC UNH · Put	UNH	Put	200	$98.9k200 shares	Unchanged
NVIDIA CORPORATION NVDA · Put	NVDA	Put	100	$90.4k100 shares	Unchanged
JPMORGAN CHASE & CO JPM · Put	JPM	Put	400	$80.1k400 shares	Unchanged
BANK AMERICA CORP BAC · Put	BAC	Put	2,100	$79.6k2.1k shares	Unchanged