Paladin Advisory Group, LLC

CLIVE, IA · CIK 1899703 · 13F filing filed 2023-08-03

SEC-registered investment adviser since 2018 · limited liability company

Assets managed$279.8m
Staff3 · 3 in investment roles
Main clients (by assets)High net worth individuals 91%, Individuals 9%
Websitepaladinwp.com
Form ADV · 2026-03-05SEC adviser record

$124.7m reported value +3.7% vs Q1 2023

267positions

35.1%in top 10

5 new 42 added 28 reduced 3 sold out vs Q1 2023

Holdings, Q2 2023

The small lines show how much was held over the last 4 quarters (adjusted for stock splits).

#	Security	Ticker	Shares	Value	% of portfolio	Change	Shares change
1	ISHARES TR RUS 1000 GRW ETF IWF	IWF	25,923	$7.1m5.72%	5.72%	Reduced -72	-72 -0.3%
2	ISHARES TR CORE MSCI EAFE IEFA	IEFA	72,438	$4.9m3.92%	3.92%	Reduced -1.4k	-1,369 -1.9%
3	SCHWAB STRATEGIC TR US DIVIDEND EQ SCHD	SCHD	64,262	$4.7m3.74%	3.74%	Added +583	+583 0.9%
4	ISHARES TR US TREAS BD ETF GOVT	GOVT	192,616	$4.4m3.54%	3.54%	Added +144.8k	+144,793 302.8%
5	PROSHARES TR S&P 500 DV ARIST NOBL	NOBL	46,604	$4.4m3.52%	3.52%	Reduced -577	-577 -1.2%
6	J P MORGAN EXCHANGE TRADED F ULTRA SHRT ETF JPST	JPST	83,524	$4.2m3.36%	3.36%	Reduced -3.5k	-3,531 -4.1%
7	APPLE INC COM AAPL	AAPL	21,412	$4.2m3.33%	3.33%	Reduced -95	-95 -0.4%
8	J P MORGAN EXCHANGE TRADED F INCOME ETF JPIE	JPIE	76,001	$3.4m2.75%	2.75%	Added +2.1k	+2,146 2.9%
9	SPDR S&P MIDCAP 400 ETF TR UTSER1 S&PDCRP MDY	MDY	6,841	$3.3m2.63%	2.63%	Reduced -23	-23 -0.3%
10	J P MORGAN EXCHANGE TRADED F EQUITY PREMIUM JEPI	JEPI	59,146	$3.3m2.62%	2.62%	Reduced -744	-744 -1.2%
11	ISHARES TR CORE S&P MCP ETF IJH	IJH	11,073	$2.9m2.32%	2.32%	Reduced -495	-495 -4.3%
12	ISHARES TR CORE S&P SCP ETF IJR	IJR	28,267	$2.8m2.26%	2.26%	Reduced -389	-389 -1.4%
13	ISHARES TR CORE S&P500 ETF IVV	IVV	6,319	$2.8m2.26%	2.26%	Added +26	+26 0.4%
14	PIMCO ETF TR INTER MUN BD ACT MUNI	MUNI	51,901	$2.7m2.16%	2.16%	Added +510	+510 1.0%
15	SELECT SECTOR SPDR TR RL EST SEL SEC XLRE	XLRE	70,065	$2.6m2.12%	2.12%	Reduced -17.1k	-17,092 -19.6%
16	SPDR S&P 500 ETF TR TR UNIT SPY	SPY	5,839	$2.6m2.08%	2.08%	Reduced -9	-9 -0.1%
17	GLOBAL X FDS US INFR DEV ETF PAVE	PAVE	76,596	$2.4m1.93%	1.93%	Reduced -40	-40 -0.1%
18	ISHARES TR NATIONAL MUN ETF MUB	MUB	21,512	$2.3m1.84%	1.84%	Added +1.2k	+1,206 5.9%
19	INVESCO QQQ TR UNIT SER 1 QQQ	QQQ	6,203	$2.3m1.84%	1.84%	Added +126	+126 2.1%
20	SPDR INDEX SHS FDS PORTFOLIO EMG MK SPEM	SPEM	59,764	$2.1m1.65%	1.65%	Reduced -5.4k	-5,417 -8.3%
21	SSGA ACTIVE ETF TR BLACKSTONE SENR SRLN	SRLN	48,074	$2.0m1.61%	1.61%	Added +9.7k	+9,680 25.2%
22	VANGUARD INTL EQUITY INDEX F FTSE EMR MKT ETF VWO	VWO	48,241	$2.0m1.57%	1.57%	Added +207	+207 0.4%
23	ISHARES TR EAFE GRWTH ETF EFG	EFG	19,981	$1.9m1.53%	1.53%	Added +107	+107 0.5%
24	GOLDMAN SACHS PHYSICAL GOLD UNIT AAAU	AAAU	96,278	$1.8m1.47%	1.47%	Added +4.2k	+4,211 4.6%
25	SPDR INDEX SHS FDS PORTFOLIO DEVLPD SPDW	SPDW	53,619	$1.7m1.40%	1.40%	Added +1.0k	+1,010 1.9%
26	MICROSOFT CORP COM MSFT	MSFT	4,650	$1.6m1.27%	1.27%	Reduced -45	-45 -1.0%
27	SPDR SER TR BLOOMBERG 1 10 Y TIPX	TIPX	83,118	$1.5m1.23%	1.23%	New
28	VANGUARD INDEX FDS S&P 500 ETF SHS VOO	VOO	3,586	$1.5m1.17%	1.17%	Added +17	+17 0.5%
29	AMAZON COM INC COM AMZN	AMZN	10,380	$1.4m1.08%	1.08%	Unchanged
30	ALPHABET INC CAP STK CL A GOOGL	GOOGL	11,220	$1.3m1.08%	1.08%	Unchanged
31	MERCK & CO INC COM MRK	MRK	11,625	$1.3m1.08%	1.08%	Added +61	+61 0.5%
32	VANGUARD INDEX FDS TOTAL STK MKT VTI	VTI	6,078	$1.3m1.07%	1.07%	Added +60	+60 1.0%
33	J P MORGAN EXCHANGE TRADED F ULTRA SHT MUNCPL JMST	JMST	25,375	$1.3m1.03%	1.03%	Reduced -10.8k	-10,812 -29.9%
34	ISHARES TR MSCI EAFE ETF EFA	EFA	17,619	$1.3m1.02%	1.02%	Unchanged
35	NVIDIA CORPORATION COM NVDA	NVDA	2,928	$1.2m0.99%	0.99%	Unchanged
36	MASTERCARD INCORPORATED CL A MA	MA	2,988	$1.2m0.94%	0.94%	Unchanged
37	CHUBB LIMITED COM CB	CB	5,774	$1.1m0.89%	0.89%	Unchanged
38	UNITEDHEALTH GROUP INC COM UNH	UNH	1,821	$875.2k0.70%	0.70%	Unchanged
39	ISHARES TR CORE DIV GRWTH DGRO	DGRO	16,078	$828.5k0.66%	0.66%	Unchanged
40	ALPHABET INC CAP STK CL C GOOG	GOOG	6,520	$788.7k0.63%	0.63%	Unchanged
41	ALIBABA GROUP HLDG LTD SPONSORED ADS BABA	BABA	8,682	$723.6k0.58%	0.58%	Unchanged
42	JPMORGAN CHASE & CO COM JPM	JPM	4,783	$695.6k0.56%	0.56%	Added +13	+13 0.3%
43	SPDR SER TR PORTFOLIO AGRGTE SPAB	SPAB	26,223	$665.3k0.53%	0.53%	Added +10.0k	+9,963 61.3%
44	SPDR SER TR PORTFOLIO SHORT SPSB	SPSB	22,438	$660.6k0.53%	0.53%	Reduced -11.5k	-11,505 -33.9%
45	ISHARES TR RUS 1000 VAL ETF IWD	IWD	3,664	$578.3k0.46%	0.46%	Unchanged
46	SPDR SER TR PORTFOLIO S&P600 SPSM	SPSM	13,223	$513.6k0.41%	0.41%	Added +558	+558 4.4%
47	VANGUARD INDEX FDS REAL ESTATE ETF VNQ	VNQ	6,030	$503.8k0.40%	0.40%	Reduced -403	-403 -6.3%
48	AMERICAN TOWER CORP NEW COM AMT	AMT	2,576	$499.6k0.40%	0.40%	Unchanged
49	ISHARES TR CORE US AGGBD ET AGG	AGG	5,083	$497.9k0.40%	0.40%	Added +1.1k	+1,080 27.0%
50	BROADCOM INC COM AVGO	AVGO	568	$492.7k0.40%	0.40%	Unchanged
51	INVESCO EXCH TRADED FD TR II SR LN ETF BKLN	BKLN	22,700	$477.6k0.38%	0.38%	Added +848	+848 3.9%
52	VANGUARD WHITEHALL FDS HIGH DIV YLD VYM	VYM	4,366	$463.0k0.37%	0.37%	Unchanged
53	PFIZER INC COM PFE	PFE	12,318	$451.8k0.36%	0.36%	Added +39	+39 0.3%
54	ACCENTURE PLC IRELAND SHS CLASS A ACN	ACN	1,461	$450.8k0.36%	0.36%	Unchanged
55	ADOBE INC COM ADBE	ADBE	901	$440.6k0.35%	0.35%	Unchanged
56	VISA INC COM CL A V	V	1,827	$433.9k0.35%	0.35%	Unchanged
57	SELECT SECTOR SPDR TR TECHNOLOGY XLK	XLK	2,467	$428.9k0.34%	0.34%	Unchanged
58	ISHARES TR U.S. REAL ES ETF IYR	IYR	4,885	$422.7k0.34%	0.34%	Unchanged
59	TRANE TECHNOLOGIES PLC SHS TT	TT	2,184	$417.7k0.33%	0.33%	Unchanged
60	META PLATFORMS INC CL A META	META	1,269	$364.2k0.29%	0.29%	Unchanged
61	SPDR SERIES TRUST PORTFOLIO S&P400 SPMD	SPMD	7,732	$354.8k0.28%	0.28%	Reduced -170	-170 -2.1%
62	ISHARES TR RUS MD CP GR ETF IWP	IWP	3,590	$346.9k0.28%	0.28%	Unchanged
63	US BANCORP DEL COM NEW USB	USB	10,099	$333.7k0.27%	0.27%	Added +23	+23 0.2%
64	SPDR SERIES TRUST PRTFLO S&P500 GW SPYG	SPYG	5,299	$323.3k0.26%	0.26%	Reduced -1.6k	-1,601 -23.2%
65	SALESFORCE INC COM CRM	CRM	1,474	$311.4k0.25%	0.25%	Unchanged
66	EATON CORP PLC SHS ETN	ETN	1,536	$308.9k0.25%	0.25%	Unchanged
67	ISHARES TR RUS 2000 GRW ETF IWO	IWO	1,259	$305.5k0.24%	0.24%	Unchanged
68	ILLINOIS TOOL WKS INC COM ITW	ITW	1,200	$300.2k0.24%	0.24%	Unchanged
69	TAIWAN SEMICONDUCTOR MFG LTD SPONSORED ADS TSM	TSM	2,970	$299.7k0.24%	0.24%	Unchanged
70	BERKSHIRE HATHAWAY INC DEL CL B NEW BRK.B	BRK.B	874	$298.0k0.24%	0.24%	Unchanged
71	HONEYWELL INTL INC COM COM		1,404	$291.3k0.23%	0.23%	Unchanged
72	MICRON TECHNOLOGY INC COM MU	MU	4,603	$290.5k0.23%	0.23%	Unchanged
73	NIKE INC CL B NKE	NKE	2,627	$289.9k0.23%	0.23%	Unchanged
74	HOME DEPOT INC COM HD	HD	930	$288.9k0.23%	0.23%	Unchanged
75	ISHARES TR MORNINGSTAR GRWT ILCG	ILCG	4,590	$286.1k0.23%	0.23%	Unchanged
76	CHEVRON CORP NEW COM CVX	CVX	1,774	$279.1k0.22%	0.22%	Added +17	+17 1.0%
77	SPDR GOLD TR GOLD SHS GLD	GLD	1,565	$279.0k0.22%	0.22%	Unchanged
78	ELI LILLY & CO COM LLY	LLY	590	$276.7k0.22%	0.22%	Unchanged
79	BANK AMERICA CORP COM BAC	BAC	9,610	$275.7k0.22%	0.22%	Unchanged
80	RTX CORPORATION COM RTX	RTX	2,801	$274.4k0.22%	0.22%	Added +6	+6 0.2%
81	STARBUCKS CORP COM SBUX	SBUX	2,533	$250.9k0.20%	0.20%	Added +2	+2 0.1%
82	PEPSICO INC COM PEP	PEP	1,314	$243.4k0.20%	0.20%	Unchanged
83	COSTCO WHSL CORP NEW COM COST	COST	451	$242.8k0.19%	0.19%	Unchanged
84	SCHWAB STRATEGIC TR US LCAP GR ETF SCHG	SCHG	3,169	$237.5k0.19%	0.19%	Unchanged
85	VANGUARD WHITEHALL FDS INTL DVD ETF VIGI	VIGI	3,088	$231.9k0.19%	0.19%	Unchanged
86	LOWES COS INC COM LOW	LOW	1,019	$230.0k0.18%	0.18%	Unchanged
87	BOOKING HOLDINGS INC COM BKNG	BKNG	85	$229.5k0.18%	0.18%	Unchanged
88	ABBOTT LABS COM ABT	ABT	2,047	$223.2k0.18%	0.18%	Unchanged
89	ISHARES INC CORE MSCI EMKT IEMG	IEMG	4,440	$218.8k0.18%	0.18%	Unchanged
90	ISHARES TR MSCI EAFE MIN VL EFAV	EFAV	3,158	$213.2k0.17%	0.17%	Unchanged
91	BOEING CO COM BA	BA	991	$209.3k0.17%	0.17%	Unchanged
92	MONSTER BEVERAGE CORP NEW COM MNST	MNST	3,634	$208.7k0.17%	0.17%	Unchanged
93	VANGUARD STAR FDS VG TL INTL STK F VXUS	VXUS	3,640	$204.1k0.16%	0.16%	Added +200	+200 5.8%
94	CSX CORP COM CSX	CSX	5,595	$190.8k0.15%	0.15%	Unchanged
95	PROSHARES TR RUSS 2000 DIVD SMDV	SMDV	3,198	$189.1k0.15%	0.15%	Unchanged
96	WORKIVA INC COM CL A WK	WK	1,857	$188.8k0.15%	0.15%	Unchanged
97	LAUDER ESTEE COS INC CL A EL	EL	925	$181.7k0.15%	0.15%	Unchanged
98	INTERCONTINENTAL EXCHANGE IN COM ICE	ICE	1,560	$176.4k0.14%	0.14%	Unchanged
99	DOLLAR TREE INC COM DLTR	DLTR	1,203	$172.6k0.14%	0.14%	Unchanged
100	GLOBE LIFE INC COM GL	GL	1,518	$166.4k0.13%	0.13%	Unchanged

Sold out since Q1 2023

Security	Ticker	Shares held before	Value then
ORGANON & CO OGN	OGN	1,373	$32.3k1.4k shares
3M CO MMM	MMM	209	$21.9k209 shares
EMBECTA CORP EMBC	EMBC	102	$2.9k102 shares