Western Wealth Management, LLC

GOLDEN, CO · CIK 1767902 · 13F filing filed 2024-07-19

SEC-registered investment adviser since 2016 · limited liability company

Assets managed$5.4bn
Staff98 · 95 in investment roles
Main clients (by assets)High net worth individuals 66%, Individuals 28%, Pension plans 3%
Websitedurableadvisor.com
Form ADV · 2026-06-09SEC adviser record

$1.3bn reported value +4.8% vs Q1 2024

650positions

26.8%in top 10

36 new 289 added 278 reduced 29 sold out vs Q1 2024

Options: 3 call positions ($1.3m notional), 0 put positions (— notional) – listed below, not included above.

Holdings, Q2 2024

The small lines show how much was held over the last 4 quarters (adjusted for stock splits).

#	Security	Ticker	Shares	Value	% of portfolio	Change	Shares change
1	INVESCO QQQ TR UNIT SER 1 QQQ	QQQ	149,320	$71.5m5.31%	5.31%	Added +3.9k	+3,938 2.7%
2	APPLE INC COM AAPL	AAPL	265,970	$56.0m4.16%	4.16%	Reduced -1.6k	-1,628 -0.6%
3	BERKSHIRE HATHAWAY INC DEL CL B NEW BRK.B	BRK.B	93,668	$38.1m2.83%	2.83%	Reduced -3.9k	-3,916 -4.0%
4	MICROSOFT CORP COM MSFT	MSFT	76,078	$34.0m2.52%	2.52%	Added +3.0k	+2,956 4.0%
5	NVIDIA CORPORATION COM NVDA	NVDA	250,121	$30.9m2.29%	2.29%	Added +8.5k	+8,511 3.5%
6	SPDR SERIES TRUST PORTFOLIO S&P500 SPYM	SPYM	444,205	$28.4m2.11%	2.11%	Added +48.2k	+48,230 12.2%
7	INVESCO EXCH TRADED FD TR II NASDAQ 100 ETF QQQM	QQQM	139,556	$27.5m2.04%	2.04%	Added +629	+629 0.5%
8	AMAZON COM INC COM AMZN	AMZN	135,582	$26.2m1.94%	1.94%	Added +7.0k	+7,034 5.5%
9	SPDR SERIES TRUST PRTFLO S&P500 GW SPYG	SPYG	319,011	$25.6m1.90%	1.90%	Added +17.2k	+17,167 5.7%
10	SPDR SERIES TRUST PRTFLO S&P500 VL SPYV	SPYV	480,422	$23.4m1.74%	1.74%	Added +33.7k	+33,712 7.5%
11	SPDR S&P 500 ETF TR TR UNIT SPY	SPY	41,563	$22.6m1.68%	1.68%	Added +792	+792 1.9%
12	VANGUARD SPECIALIZED FUNDS DIV APP ETF VIG	VIG	117,335	$21.4m1.59%	1.59%	Added +1.5k	+1,500 1.3%
13	ISHARES TR S&P 500 GRWT ETF IVW	IVW	226,653	$21.0m1.56%	1.56%	Reduced -3.1k	-3,110 -1.4%
14	FIRST TR EXCHANGE TRADED FD RISNG DIVD ACHIV RDVY	RDVY	362,414	$19.8m1.47%	1.47%	Added +3.1k	+3,150 0.9%
15	ISHARES TR CORE S&P500 ETF IVV	IVV	32,412	$17.7m1.32%	1.32%	Added +345	+345 1.1%
16	ALPHABET INC CAP STK CL A GOOGL	GOOGL	90,174	$16.4m1.22%	1.22%	Reduced -1.7k	-1,665 -1.8%
17	FIRST TR EXCHANGE-TRADED FD CAP STRENGTH ETF FTCS	FTCS	186,817	$15.7m1.16%	1.16%	Reduced -14.5k	-14,481 -7.2%
18	FIRST TR EXCHANGE-TRADED FD FIRST TR ENH NEW FTSM	FTSM	260,165	$15.5m1.15%	1.15%	Added +69.0k	+68,994 36.1%
19	COSTCO WHSL CORP NEW COM COST	COST	15,034	$12.8m0.95%	0.95%	Added +633	+633 4.4%
20	SPDR SER TR PORTFOLIO S&P600 SPSM	SPSM	301,015	$12.5m0.93%	0.93%	Added +41.0k	+41,019 15.8%
21	VANGUARD INDEX FDS TOTAL STK MKT VTI	VTI	45,930	$12.3m0.91%	0.91%	Added +455	+455 1.0%
22	BROADCOM INC COM AVGO	AVGO	7,641	$12.3m0.91%	0.91%	Added +19	+19 0.2%
23	FIRST TR EXCHANGE-TRADED FD SMID RISNG ETF SDVY	SDVY	365,317	$12.2m0.90%	0.90%	Added +21.5k	+21,540 6.3%
24	ISHARES TR CORE S&P MCP ETF IJH	IJH	203,822	$11.9m0.88%	0.88%	Reduced -4.6k	-4,568 -2.2%
25	SELECT SECTOR SPDR TR TECHNOLOGY XLK	XLK	50,987	$11.5m0.86%	0.86%	Added +2.6k	+2,624 5.4%
26	SPDR SERIES TRUST PORTFOLIO S&P400 SPMD	SPMD	197,776	$10.1m0.75%	0.75%	Added +725	+725 0.4%
27	SELECT SECTOR SPDR TR SBI HEALTHCARE XLV	XLV	62,444	$9.1m0.68%	0.68%	Reduced -758	-758 -1.2%
28	META PLATFORMS INC CL A META	META	17,513	$8.8m0.66%	0.66%	Added +2.0k	+1,976 12.7%
29	ISHARES TR S&P 500 VAL ETF IVE	IVE	48,027	$8.7m0.65%	0.65%	Added +587	+587 1.2%
30	WISDOMTREE TR US QTLY DIV GRT DGRW	DGRW	109,986	$8.6m0.64%	0.64%	Added +3.9k	+3,921 3.7%
31	VANGUARD INDEX FDS S&P 500 ETF SHS VOO	VOO	16,911	$8.5m0.63%	0.63%	Added +2.2k	+2,245 15.3%
32	SPDR INDEX SHS FDS PORTFOLIO DEVLPD SPDW	SPDW	237,665	$8.3m0.62%	0.62%	Added +17.3k	+17,346 7.9%
33	VANGUARD WORLD FD INF TECH ETF VGT	VGT	13,741	$7.9m0.59%	0.59%	Added +1.8k	+1,763 14.7%
34	ISHARES TR RUS 1000 GRW ETF IWF	IWF	21,471	$7.8m0.58%	0.58%	Added +1.7k	+1,705 8.6%
35	VISA INC COM CL A V	V	29,720	$7.8m0.58%	0.58%	Added +628	+628 2.2%
36	ELI LILLY & CO COM LLY	LLY	8,569	$7.8m0.58%	0.58%	Reduced -148	-148 -1.7%
37	SPDR SERIES TRUST PORTFOLI S&P1500 SPTM	SPTM	104,832	$7.0m0.52%	0.52%	Added +5.2k	+5,240 5.3%
38	EXXON MOBIL CORP COM XOM	XOM	59,533	$6.9m0.51%	0.51%	Added +2.3k	+2,277 4.0%
39	JPMORGAN CHASE & CO COM JPM	JPM	33,088	$6.7m0.50%	0.50%	Added +1.5k	+1,480 4.7%
40	ALPHABET INC CAP STK CL C GOOG	GOOG	35,790	$6.6m0.49%	0.49%	Added +3.7k	+3,691 11.5%
41	FIRST TR EXCHNG TRADED FD VI TCW UNCONSTRAI UCON	UCON	266,956	$6.5m0.48%	0.48%	Reduced -4.0k	-4,034 -1.5%
42	TESLA INC COM TSLA	TSLA	32,728	$6.5m0.48%	0.48%	Reduced -1.6k	-1,573 -4.6%
43	SELECT SECTOR SPDR TR ENERGY XLE	XLE	69,391	$6.3m0.47%	0.47%	Reduced -2.1k	-2,138 -3.0%
44	PROCTER AND GAMBLE CO COM PG	PG	35,324	$5.8m0.43%	0.43%	Reduced -289	-289 -0.8%
45	INVESCO EXCH TRADED FD TR II S&P 500 REVENUE RWL	RWL	62,736	$5.8m0.43%	0.43%	Added +1.7k	+1,741 2.9%
46	SPDR SER TR PORTFLI INTRMDIT SPTI	SPTI	193,557	$5.4m0.40%	0.40%	Added +33.6k	+33,631 21.0%
47	FIRST TR EXCH TRADED FD III PFD SECS INC ETF FPE	FPE	306,574	$5.3m0.39%	0.39%	Added +27.8k	+27,800 10.0%
48	FIRST TR SML CP CORE ALPHA F COM SHS FYX	FYX	57,382	$5.2m0.39%	0.39%	Reduced -1.7k	-1,696 -2.9%
49	FIRST TR VALUE LINE DIVID IN SHS FVD	FVD	124,221	$5.1m0.38%	0.38%	Reduced -14.9k	-14,872 -10.7%
50	CAPITAL GROUP DIVIDEND VALUE SHS CREATION UNI CGDV	CGDV	148,756	$4.9m0.36%	0.36%	Added +26.1k	+26,086 21.3%
51	ISHARES TR CORE MSCI EAFE IEFA	IEFA	66,895	$4.9m0.36%	0.36%	Added +2.3k	+2,255 3.5%
52	CINTAS CORP COM CTAS	CTAS	6,934	$4.9m0.36%	0.36%	Reduced -991	-991 -12.5%
53	FIRST TRUST LRGCP GWT ALPHAD COM SHS FTC	FTC	39,136	$4.8m0.36%	0.36%	Reduced -5.2k	-5,167 -11.7%
54	SPDR GOLD TR GOLD SHS GLD	GLD	22,283	$4.8m0.36%	0.36%	Added +177	+177 0.8%
55	ISHARES TR CORE S&P SCP ETF IJR	IJR	44,243	$4.7m0.35%	0.35%	Reduced -1.8k	-1,806 -3.9%
56	MASTERCARD INCORPORATED CL A MA	MA	10,663	$4.7m0.35%	0.35%	Added +408	+408 4.0%
57	SELECT SECTOR SPDR TR FINANCIAL XLF	XLF	110,477	$4.5m0.34%	0.34%	Added +998	+998 0.9%
58	VANECK ETF TRUST MRNGSTR WDE MOAT MOAT	MOAT	52,016	$4.5m0.33%	0.33%	Reduced -39.7k	-39,698 -43.3%
59	VANGUARD INDEX FDS GROWTH ETF VUG	VUG	12,045	$4.5m0.33%	0.33%	Reduced -34	-34 -0.3%
60	ISHARES TR MSCI USA QLT FCT QUAL	QUAL	26,220	$4.5m0.33%	0.33%	Reduced -2.0k	-1,984 -7.0%
61	DIMENSIONAL ETF TRUST US CORE EQUITY 2 DFAC	DFAC	137,383	$4.4m0.33%	0.33%	Reduced -2.5k	-2,517 -1.8%
62	UNITEDHEALTH GROUP INC COM UNH	UNH	8,465	$4.3m0.32%	0.32%	Added +179	+179 2.2%
63	MCDONALDS CORP COM MCD	MCD	16,897	$4.3m0.32%	0.32%	Reduced -2.4k	-2,411 -12.5%
64	LATTICE STRATEGIES TR HARTFORD US EQTY ROUS	ROUS	88,257	$4.2m0.31%	0.31%	Added +8.5k	+8,549 10.7%
65	OREILLY AUTOMOTIVE INC COM ORLY	ORLY	4,017	$4.2m0.31%	0.31%	Reduced -54	-54 -1.3%
66	SCHWAB STRATEGIC TR US DIVIDEND EQ SCHD	SCHD	52,340	$4.1m0.30%	0.30%	Added +1.5k	+1,511 3.0%
67	ISHARES TR MSCI USA MIN VOL USMV	USMV	47,934	$4.0m0.30%	0.30%	Reduced -43	-43 -0.1%
68	SELECT SECTOR SPDR TR RL EST SEL SEC XLRE	XLRE	102,604	$3.9m0.29%	0.29%	Added +3.6k	+3,567 3.6%
69	HOME DEPOT INC COM HD	HD	11,406	$3.9m0.29%	0.29%	Reduced -2.0k	-2,011 -15.0%
70	SELECT SECTOR SPDR TR INDL XLI	XLI	31,900	$3.9m0.29%	0.29%	Added +2.5k	+2,486 8.4%
71	SPDR SER TR PORT MTG BK ETF SPMB	SPMB	176,232	$3.8m0.28%	0.28%	Added +33.0k	+33,015 23.1%
72	INVESCO EXCH TRD SLF IDX FD RUSL 1000 DYNM OMFL	OMFL	71,683	$3.8m0.28%	0.28%	Added +3.2k	+3,160 4.6%
73	ISHARES TR CORE S&P TTL STK ITOT	ITOT	31,582	$3.8m0.28%	0.28%	Reduced -879	-879 -2.7%
74	TAIWAN SEMICONDUCTOR MFG LTD SPONSORED ADS TSM	TSM	20,767	$3.6m0.27%	0.27%	Added +567	+567 2.8%
75	INVESCO EXCHANGE TRADED FD T S&P MDCP QUALITY XMHQ	XMHQ	37,121	$3.6m0.27%	0.27%	Added +689	+689 1.9%
76	ABBVIE INC COM ABBV	ABBV	20,797	$3.6m0.26%	0.26%	Added +539	+539 2.7%
77	ISHARES TR CORE S&P US GWT IUSG	IUSG	27,922	$3.6m0.26%	0.26%	Reduced -752	-752 -2.6%
78	INVESCO EXCHANGE TRADED FD T S&P500 QUALITY SPHQ	SPHQ	54,758	$3.5m0.26%	0.26%	Added +365	+365 0.7%
79	WALMART INC COM WMT	WMT	50,553	$3.4m0.25%	0.25%	Added +1.9k	+1,914 3.9%
80	CHEVRON CORP NEW COM CVX	CVX	21,774	$3.4m0.25%	0.25%	Added +766	+766 3.6%
81	BANK AMERICA CORP COM BAC	BAC	81,715	$3.2m0.24%	0.24%	Reduced -72	-72 -0.1%
82	QUALCOMM INC COM QCOM	QCOM	16,251	$3.2m0.24%	0.24%	Added +2.7k	+2,662 19.6%
83	SELECT SECTOR SPDR TR COMMUNICATION XLC	XLC	37,711	$3.2m0.24%	0.24%	Added +2.1k	+2,070 5.8%
84	ADVANCED MICRO DEVICES INC COM AMD	AMD	19,857	$3.2m0.24%	0.24%	Added +597	+597 3.1%
85	PACER FDS TR TRENDPILOT 100 PTNQ	PTNQ	43,050	$3.1m0.23%	0.23%	Added +207	+207 0.5%
86	NETFLIX INC COM NFLX	NFLX	4,593	$3.1m0.23%	0.23%	Added +361	+361 8.5%
87	CROWDSTRIKE HLDGS INC CL A CRWD	CRWD	7,946	$3.0m0.23%	0.23%	Added +2.0k	+1,970 33.0%
88	SCHWAB STRATEGIC TR US LRG CAP ETF SCHX	SCHX	47,180	$3.0m0.22%	0.22%	Reduced -1.4k	-1,400 -2.9%
89	SPDR DOW JONES INDL AVERAGE UT SER 1 DIA	DIA	7,735	$3.0m0.22%	0.22%	Reduced -351	-351 -4.3%
90	SPDR SER TR BLOOMBERG 1-3 MO BIL	BIL	32,949	$3.0m0.22%	0.22%	Added +5.6k	+5,565 20.3%
91	SPDR SER TR PORTFOLIO INTRMD SPIB	SPIB	92,405	$3.0m0.22%	0.22%	Added +11.8k	+11,830 14.7%
92	WISDOMTREE TR FLOATNG RAT TREA USFR	USFR	57,288	$2.9m0.21%	0.21%	Reduced -7.9k	-7,947 -12.2%
93	MERCK & CO INC COM MRK	MRK	22,796	$2.8m0.21%	0.21%	Reduced -139	-139 -0.6%
94	VICTORY PORTFOLIOS II SHARES FREE CASH VFLO	VFLO	90,656	$2.8m0.21%	0.21%	New
95	SPDR INDEX SHS FDS PORTFOLIO EMG MK SPEM	SPEM	74,377	$2.8m0.21%	0.21%	Added +3.9k	+3,861 5.5%
96	COCA COLA CO COM KO	KO	43,922	$2.8m0.21%	0.21%	Reduced -740	-740 -1.7%
97	FIRST MID ILL BANCSHARES INC COM FMBH	FMBH	84,964	$2.8m0.21%	0.21%	Unchanged
98	SALESFORCE INC COM CRM	CRM	10,858	$2.8m0.21%	0.21%	Added +771	+771 7.6%
99	VANGUARD INDEX FDS SML CP GRW ETF VBK	VBK	11,092	$2.8m0.21%	0.21%	Reduced -220	-220 -1.9%
100	TJX COS INC NEW COM TJX	TJX	24,628	$2.7m0.20%	0.20%	Added +256	+256 1.1%

Sold out since Q1 2024

Security	Ticker	Shares held before	Value then
VANECK ETF TRUST SMOT	SMOT	35,957	$1.2m36.0k shares
FMC CORP FMC	FMC	15,256	$971.8k15.3k shares
ALLEGION PLC ALLE	ALLE	5,485	$738.9k5.5k shares
SPDR SER TR SPTL	SPTL	24,975	$697.8k25.0k shares
ALPINE IMMUNE SCIENCES INC NVLS	NVLS	12,070	$478.5k12.1k shares
SHOPIFY INC SHOP	SHOP	5,598	$432.0k5.6k shares
DIMENSIONAL ETF TRUST DFUV	DFUV	10,157	$415.4k10.2k shares
AMPLIFY ETF TR DIVO	DIVO	9,973	$387.8k10.0k shares
JOHNSON CTLS INTL PLC JCI	JCI	4,857	$317.2k4.9k shares
SELECT SECTOR SPDR TR XLB	XLB	3,006	$279.2k3.0k shares
MOBILEYE GLOBAL INC MBLY	MBLY	7,950	$255.6k8.0k shares
ACADEMY SPORTS & OUTDOORS IN ASO	ASO	3,707	$250.4k3.7k shares
VANECK ETF TRUST PFXF	PFXF	14,079	$249.1k14.1k shares
DIAGEO PLC DEO	DEO	1,662	$247.3k1.7k shares
APA CORPORATION APA	APA	6,928	$238.2k6.9k shares
RYMAN HOSPITALITY PPTYS INC RHP	RHP	2,000	$231.2k2.0k shares
OLD DOMINION FREIGHT LINE IN ODFL	ODFL	1,033	$226.6k1.0k shares
CENTENE CORP DEL CNC	CNC	2,862	$224.6k2.9k shares
FIRST TR NAS100 EQ WEIGHTED QQEW	QQEW	1,789	$221.7k1.8k shares
CGI INC GIB	GIB	2,000	$221.0k2.0k shares
ASANA INC ASAN	ASAN	13,935	$215.9k13.9k shares
PAYPAL HLDGS INC PYPL	PYPL	3,192	$213.8k3.2k shares
ISHARES TR AOK	AOK	5,660	$208.4k5.7k shares
GOLDMAN SACHS ETF TR GSEU	GSEU	5,674	$206.8k5.7k shares
GLOBAL X FDS AIQ	AIQ	5,973	$202.8k6.0k shares

Options (notional value)

Underlying	Ticker	Type	Shares controlled	Notional	Change
TESLA INC TSLA · Call	TSLA	Call	8,100	$655.6k8.1k shares	New
MICROSTRATEGY INC MSTR · Call	MSTR	Call	500	$422.9k500 shares	New
SPDR GOLD TR GLD · Call	GLD	Call	6,500	$258.7k6.5k shares	Unchanged