Western Wealth Management, LLC

GOLDEN, CO · CIK 1767902 · 13F filing filed 2023-11-08

SEC-registered investment adviser since 2016 · limited liability company

Assets managed$5.4bn
Staff98 · 95 in investment roles
Main clients (by assets)High net worth individuals 66%, Individuals 28%, Pension plans 3%
Websitedurableadvisor.com
Form ADV · 2026-06-09SEC adviser record

$1.2bn reported value +1.0% vs Q2 2023

653positions

23.4%in top 10

36 new 377 added 195 reduced 28 sold out vs Q2 2023

Holdings, Q3 2023

The small lines show how much was held over the last 4 quarters (adjusted for stock splits).

#	Security	Ticker	Shares	Value	% of portfolio	Change	Shares change
1	APPLE INC COM AAPL	AAPL	348,301	$59.6m5.04%	5.04%	Reduced -3.3k	-3,320 -0.9%
2	INVESCO QQQ TR UNIT SER 1 QQQ	QQQ	140,661	$50.4m4.26%	4.26%	Added +5.6k	+5,628 4.2%
3	BERKSHIRE HATHAWAY INC DEL CL B NEW BRK.B	BRK.B	97,409	$34.1m2.88%	2.88%	Added +3.8k	+3,834 4.1%
4	MICROSOFT CORP COM MSFT	MSFT	89,595	$28.3m2.39%	2.39%	Added +2.8k	+2,797 3.2%
5	INVESCO EXCH TRADED FD TR II NASDAQ 100 ETF QQQM	QQQM	123,657	$18.2m1.54%	1.54%	Added +6.1k	+6,129 5.2%
6	AMAZON COM INC COM AMZN	AMZN	140,890	$17.9m1.51%	1.51%	Reduced -2.5k	-2,485 -1.7%
7	FIRST TR EXCHANGE TRADED FD RISNG DIVD ACHIV RDVY	RDVY	383,317	$17.6m1.49%	1.49%	Added +951	+951 0.2%
8	FIRST TR EXCHANGE-TRADED FD CAP STRENGTH ETF FTCS	FTCS	233,060	$17.2m1.45%	1.45%	Added +160	+160 0.1%
9	SPDR S&P 500 ETF TR TR UNIT SPY	SPY	40,107	$17.1m1.45%	1.45%	Reduced -2.2k	-2,211 -5.2%
10	VANGUARD SPECIALIZED FUNDS DIV APP ETF VIG	VIG	107,471	$16.7m1.41%	1.41%	Added +3.7k	+3,683 3.5%
11	SPDR SERIES TRUST PORTFOLIO S&P500 SPYM	SPYM	327,066	$16.4m1.39%	1.39%	Added +17.4k	+17,361 5.6%
12	SPDR SERIES TRUST PRTFLO S&P500 VL SPYV	SPYV	388,034	$16.0m1.35%	1.35%	Added +31.3k	+31,259 8.8%
13	ISHARES TR S&P 500 GRWT ETF IVW	IVW	229,483	$15.7m1.33%	1.33%	Added +6.3k	+6,320 2.8%
14	ISHARES TR CORE S&P500 ETF IVV	IVV	33,016	$14.2m1.20%	1.20%	Added +1.3k	+1,300 4.1%
15	ALPHABET INC CAP STK CL A GOOGL	GOOGL	105,394	$13.8m1.17%	1.17%	Added +1.5k	+1,485 1.4%
16	NVIDIA CORPORATION COM NVDA	NVDA	28,114	$12.2m1.03%	1.03%	Added +567	+567 2.1%
17	VANGUARD INDEX FDS TOTAL STK MKT VTI	VTI	54,335	$11.5m0.98%	0.98%	Reduced -660	-660 -1.2%
18	TESLA INC COM TSLA	TSLA	45,958	$11.5m0.97%	0.97%	Added +376	+376 0.8%
19	BERKSHIRE HATHAWAY INC DEL CL A BRK.A	BRK.A	20	$10.6m0.90%	0.90%	Unchanged
20	ISHARES TR CORE S&P MCP ETF IJH	IJH	41,798	$10.4m0.88%	0.88%	Added +708	+708 1.7%
21	SPDR SERIES TRUST PRTFLO S&P500 GW SPYG	SPYG	165,323	$9.8m0.83%	0.83%	Added +26.8k	+26,837 19.4%
22	COSTCO WHSL CORP NEW COM COST	COST	17,114	$9.7m0.82%	0.82%	Added +669	+669 4.1%
23	EXXON MOBIL CORP COM XOM	XOM	76,970	$9.1m0.76%	0.76%	Added +31.6k	+31,571 69.5%
24	SELECT SECTOR SPDR TR SBI HEALTHCARE XLV	XLV	69,286	$8.9m0.75%	0.75%	Reduced -1.4k	-1,394 -2.0%
25	BROADCOM INC COM AVGO	AVGO	10,293	$8.5m0.72%	0.72%	Added +14	+14 0.1%
26	SPDR SERIES TRUST PORTFOLIO S&P400 SPMD	SPMD	195,110	$8.5m0.72%	0.72%	Added +19.1k	+19,063 10.8%
27	VISA INC COM CL A V	V	35,319	$8.1m0.69%	0.69%	Added +1.7k	+1,674 5.0%
28	FIRST TR VALUE LINE DIVID IN SHS FVD	FVD	202,161	$7.6m0.64%	0.64%	Reduced -4.3k	-4,255 -2.1%
29	SPDR SER TR PORTFOLIO S&P600 SPSM	SPSM	204,128	$7.5m0.64%	0.64%	Added +13.1k	+13,126 6.9%
30	ISHARES TR S&P 500 VAL ETF IVE	IVE	48,063	$7.4m0.62%	0.62%	Added +1.4k	+1,414 3.0%
31	FIRST TR EXCHANGE-TRADED FD FIRST TR ENH NEW FTSM	FTSM	123,588	$7.3m0.62%	0.62%	Added +33.2k	+33,210 36.8%
32	JPMORGAN CHASE & CO COM JPM	JPM	50,195	$7.3m0.62%	0.62%	Added +3.3k	+3,326 7.1%
33	SELECT SECTOR SPDR TR TECHNOLOGY XLK	XLK	40,814	$6.7m0.57%	0.57%	Added +375	+375 0.9%
34	VANECK ETF TRUST MRNGSTR WDE MOAT MOAT	MOAT	86,170	$6.5m0.55%	0.55%	Added +32.2k	+32,226 59.7%
35	FIRST TR EXCHNG TRADED FD VI TCW UNCONSTRAI UCON	UCON	266,214	$6.4m0.54%	0.54%	Added +40.7k	+40,705 18.1%
36	HOME DEPOT INC COM HD	HD	20,641	$6.2m0.53%	0.53%	Added +903	+903 4.6%
37	VANGUARD INDEX FDS S&P 500 ETF SHS VOO	VOO	15,516	$6.1m0.51%	0.51%	Added +1.9k	+1,876 13.8%
38	UNITEDHEALTH GROUP INC COM UNH	UNH	11,275	$5.7m0.48%	0.48%	Added +939	+939 9.1%
39	PROCTER AND GAMBLE CO COM PG	PG	38,837	$5.7m0.48%	0.48%	Added +15.4k	+15,441 66.0%
40	ALPHABET INC CAP STK CL C GOOG	GOOG	42,617	$5.6m0.47%	0.47%	Added +1.2k	+1,182 2.9%
41	ABBVIE INC COM ABBV	ABBV	37,321	$5.6m0.47%	0.47%	Added +1.1k	+1,075 3.0%
42	CHEVRON CORP NEW COM CVX	CVX	31,456	$5.3m0.45%	0.45%	Added +1.2k	+1,212 4.0%
43	FIRST TR SML CP CORE ALPHA F COM SHS FYX	FYX	65,068	$5.2m0.44%	0.44%	Reduced -3.8k	-3,795 -5.5%
44	WISDOMTREE TR US QTLY DIV GRT DGRW	DGRW	80,696	$5.1m0.43%	0.43%	Added +11.9k	+11,852 17.2%
45	FIRST TR EXCHANGE-TRADED FD SMID RISNG ETF SDVY	SDVY	178,293	$5.0m0.43%	0.43%	Added +66.9k	+66,885 60.0%
46	ELI LILLY & CO COM LLY	LLY	9,334	$5.0m0.42%	0.42%	Added +427	+427 4.8%
47	VANGUARD WORLD FD INF TECH ETF VGT	VGT	12,076	$5.0m0.42%	0.42%	Added +175	+175 1.5%
48	META PLATFORMS INC CL A META	META	15,994	$4.8m0.41%	0.41%	Reduced -967	-967 -5.7%
49	SPDR SERIES TRUST PORTFOLI S&P1500 SPTM	SPTM	89,713	$4.7m0.40%	0.40%	Added +13.7k	+13,693 18.0%
50	INVESCO EXCH TRADED FD TR II S&P 500 REVENUE RWL	RWL	58,550	$4.6m0.39%	0.39%	Added +42.1k	+42,129 256.6%
51	ISHARES TR MSCI USA QLT FCT QUAL	QUAL	34,205	$4.5m0.38%	0.38%	Added +2.2k	+2,163 6.8%
52	JOHNSON & JOHNSON COM JNJ	JNJ	28,678	$4.5m0.38%	0.38%	Reduced -8.3k	-8,292 -22.4%
53	VERIZON COMMUNICATIONS INC COM VZ	VZ	136,504	$4.4m0.37%	0.37%	Added +3.9k	+3,908 3.0%
54	FIRST TR EXCH TRADED FD III PFD SECS INC ETF FPE	FPE	269,294	$4.3m0.36%	0.36%	Reduced -1.7k	-1,728 -0.6%
55	CISCO SYS INC COM CSCO	CSCO	79,694	$4.3m0.36%	0.36%	Added +2.6k	+2,591 3.4%
56	SCHWAB STRATEGIC TR US DIVIDEND EQ SCHD	SCHD	60,399	$4.3m0.36%	0.36%	Added +9.6k	+9,571 18.8%
57	COCA COLA CO COM KO	KO	74,164	$4.2m0.35%	0.35%	Reduced -23	-23 -0.0%
58	MCDONALDS CORP COM MCD	MCD	15,498	$4.1m0.34%	0.34%	Reduced -531	-531 -3.3%
59	ISHARES TR CORE S&P SCP ETF IJR	IJR	43,154	$4.1m0.34%	0.34%	Reduced -2.1k	-2,140 -4.7%
60	ISHARES TR CORE MSCI EAFE IEFA	IEFA	62,294	$4.0m0.34%	0.34%	Added +1.2k	+1,212 2.0%
61	MASTERCARD INCORPORATED CL A MA	MA	10,103	$4.0m0.34%	0.34%	Added +252	+252 2.6%
62	SSGA ACTIVE ETF TR BLACKSTONE SENR SRLN	SRLN	94,155	$3.9m0.33%	0.33%	Added +2.2k	+2,218 2.4%
63	SELECT SECTOR SPDR TR ENERGY XLE	XLE	43,326	$3.9m0.33%	0.33%	Added +393	+393 0.9%
64	CINTAS CORP COM CTAS	CTAS	8,100	$3.9m0.33%	0.33%	Added +59	+59 0.7%
65	SPDR GOLD TR GOLD SHS GLD	GLD	22,258	$3.8m0.32%	0.32%	Reduced -918	-918 -4.0%
66	VANGUARD TAX-MANAGED FDS VAN FTSE DEV MKT VEA	VEA	87,088	$3.8m0.32%	0.32%	Added +7.0k	+7,025 8.8%
67	QUALCOMM INC COM QCOM	QCOM	34,041	$3.8m0.32%	0.32%	Added +1.3k	+1,341 4.1%
68	INVESCO EXCH TRD SLF IDX FD RUSL 1000 DYNM OMFL	OMFL	82,358	$3.8m0.32%	0.32%	Added +9.1k	+9,080 12.4%
69	J P MORGAN EXCHANGE TRADED F EQUITY PREMIUM JEPI	JEPI	70,136	$3.8m0.32%	0.32%	Added +9.9k	+9,906 16.4%
70	DIMENSIONAL ETF TRUST US CORE EQUITY 2 DFAC	DFAC	142,066	$3.7m0.31%	0.31%	Reduced -15.1k	-15,052 -9.6%
71	OREILLY AUTOMOTIVE INC COM ORLY	ORLY	4,065	$3.7m0.31%	0.31%	Reduced -161	-161 -3.8%
72	WALMART INC COM WMT	WMT	22,886	$3.7m0.31%	0.31%	Added +1.7k	+1,695 8.0%
73	VANGUARD INDEX FDS GROWTH ETF VUG	VUG	13,224	$3.6m0.30%	0.30%	Added +405	+405 3.2%
74	SPDR INDEX SHS FDS PORTFOLIO DEVLPD SPDW	SPDW	115,741	$3.6m0.30%	0.30%	Added +19.0k	+19,036 19.7%
75	SELECT SECTOR SPDR TR RL EST SEL SEC XLRE	XLRE	96,574	$3.3m0.28%	0.28%	Added +4.6k	+4,585 5.0%
76	SCHWAB STRATEGIC TR US LRG CAP ETF SCHX	SCHX	64,685	$3.3m0.28%	0.28%	Added +3.1k	+3,144 5.1%
77	ISHARES TR MSCI USA MIN VOL USMV	USMV	43,146	$3.1m0.26%	0.26%	Reduced -1.3k	-1,263 -2.8%
78	SPDR DOW JONES INDL AVERAGE UT SER 1 DIA	DIA	8,958	$3.0m0.25%	0.25%	Added +368	+368 4.3%
79	SELECT SECTOR SPDR TR FINANCIAL XLF	XLF	90,301	$3.0m0.25%	0.25%	Added +860	+860 1.0%
80	MERCK & CO INC COM MRK	MRK	28,822	$3.0m0.25%	0.25%	Added +1.4k	+1,357 4.9%
81	ISHARES TR CORE S&P TTL STK ITOT	ITOT	31,289	$2.9m0.25%	0.25%	Added +2.9k	+2,866 10.1%
82	FIRST TR EXCH TRADED FD III MANAGD MUN ETF FMB	FMB	59,694	$2.9m0.25%	0.25%	Reduced -6.6k	-6,579 -9.9%
83	PRINCIPAL EXCHANGE TRADED FD PRNC INVT GRAD IG	IG	148,224	$2.9m0.25%	0.25%	Added +17.4k	+17,427 13.3%
84	SPDR SER TR PRTFLO S&P500 HI SPYD	SPYD	82,419	$2.9m0.24%	0.24%	Added +339	+339 0.4%
85	SELECT SECTOR SPDR TR INDL XLI	XLI	27,941	$2.8m0.24%	0.24%	Added +4.2k	+4,196 17.7%
86	INVESCO EXCH TRADED FD TR II S&P500 LOW VOL SPLV	SPLV	47,526	$2.8m0.24%	0.24%	Reduced -2.5k	-2,450 -4.9%
87	WISDOMTREE TR FLOATNG RAT TREA USFR	USFR	55,393	$2.8m0.24%	0.24%	Added +36.2k	+36,249 189.3%
88	VICTORY PORTFOLIOS II VCSHS US EQ INCM CDC	CDC	49,615	$2.8m0.23%	0.23%	Reduced -5.2k	-5,222 -9.5%
89	INVESCO EXCHANGE TRADED FD T S&P500 QUALITY SPHQ	SPHQ	55,380	$2.8m0.23%	0.23%	Added +103	+103 0.2%
90	ISHARES TR RUSSELL 2000 ETF IWM	IWM	15,483	$2.7m0.23%	0.23%	Added +492	+492 3.3%
91	CONOCOPHILLIPS COM COP	COP	22,507	$2.7m0.23%	0.23%	Reduced -616	-616 -2.7%
92	PEPSICO INC COM PEP	PEP	15,808	$2.7m0.23%	0.23%	Added +1.5k	+1,517 10.6%
93	ISHARES TR CORE S&P US GWT IUSG	IUSG	27,425	$2.6m0.22%	0.22%	Reduced -57	-57 -0.2%
94	PACER FDS TR TRENDPILOT 100 PTNQ	PTNQ	42,084	$2.6m0.22%	0.22%	Added +10.3k	+10,294 32.4%
95	STARBUCKS CORP COM SBUX	SBUX	28,311	$2.6m0.22%	0.22%	Added +3.0k	+2,996 11.8%
96	CVS HEALTH CORP COM CVS	CVS	36,948	$2.6m0.22%	0.22%	Added +1.8k	+1,797 5.1%
97	ISHARES TR RUS 1000 GRW ETF IWF	IWF	9,677	$2.6m0.22%	0.22%	Added +180	+180 1.9%
98	ISHARES TR SELECT DIVID ETF DVY	DVY	23,677	$2.5m0.22%	0.22%	Added +1.9k	+1,923 8.8%
99	VANGUARD BD INDEX FDS TOTAL BND MRKT BND	BND	36,410	$2.5m0.21%	0.21%	Added +388	+388 1.1%
100	THERMO FISHER SCIENTIFIC INC COM TMO	TMO	5,010	$2.5m0.21%	0.21%	Added +123	+123 2.5%

Sold out since Q2 2023

Security	Ticker	Shares held before	Value then
INDEXIQ ACTIVE ETF TR		40,722	$1.9m40.7k shares
DOLLAR GEN CORP NEW DG	DG	5,519	$937.1k5.5k shares
KELLANOVA K	K	13,078	$881.4k13.1k shares
MAGELLAN MIDSTREAM PRTNRS LP		12,427	$774.5k12.4k shares
ISHARES TR		15,896	$402.0k15.9k shares
REAVES UTIL INCOME FD UTG	UTG	12,688	$347.9k12.7k shares
INVESCO EXCH TRADED FD TR II XMLV	XMLV	6,541	$338.5k6.5k shares
SOUTHWEST AIRLS CO LUV	LUV	7,409	$268.3k7.4k shares
ISHARES TR ITB	ITB	2,858	$244.2k2.9k shares
CROWN CASTLE INC CCI	CCI	2,117	$241.2k2.1k shares
ISHARES TR TIP	TIP	2,240	$241.1k2.2k shares
ARK ETF TR ARKQ	ARKQ	4,257	$239.9k4.3k shares
COHERENT CORP COHR	COHR	4,593	$234.2k4.6k shares
HERSHEY CO HSY	HSY	932	$232.7k932 shares
AXON ENTERPRISE INC AXON	AXON	1,182	$230.6k1.2k shares
ISHARES TR IMCB	IMCB	3,615	$228.8k3.6k shares
ISHARES TR IGV	IGV	661	$228.7k661 shares
ISHARES TR EMB	EMB	2,562	$221.8k2.6k shares
HUNT J B TRANS SVCS INC JBHT	JBHT	1,188	$215.1k1.2k shares
HP INC HPQ	HPQ	6,982	$214.4k7.0k shares
ISHARES TR IHI	IHI	3,767	$212.7k3.8k shares
CGI INC GIB	GIB	2,000	$210.9k2.0k shares
GENERAC HLDGS INC GNRC	GNRC	1,378	$205.5k1.4k shares
ISHARES TR IAT	IAT	5,921	$200.4k5.9k shares
NUVEEN FLOATING RATE INCOME		18,934	$147.7k18.9k shares