PFS INVESTMENTS INC.

DULUTH, GA · CIK 354497 · 13F filing filed 2023-08-14

SEC-registered investment adviser since 2011 · corporation

Assets managed$15.5bn
Staff3,992 · 3,959 in investment roles
Main clients (by assets)Individuals 79%, High net worth individuals 21%
Websitelandmark.primerica.com
Form ADV · 2026-09-08SEC adviser record

$6.1bn reported value +6.2% vs Q1 2023

512positions

21.6%in top 10

41 new 363 added 107 reduced 32 sold out vs Q1 2023

Holdings, Q2 2023

The small lines show how much was held over the last 4 quarters (adjusted for stock splits).

#	Security	Ticker	Shares	Value	% of portfolio	Change	Shares change
1	ISHARES TR MBS ETF MBB	MBB	2,010,319	$187.5m3.06%	3.06%	Added +181.9k	+181,933 9.9%
2	SPDR INDEX SHS FDS PORTFOLIO DEVLPD SPDW	SPDW	5,188,322	$168.8m2.76%	2.76%	Added +348.0k	+348,043 7.2%
3	SPDR SERIES TRUST PRTFLO S&P500 GW SPYG	SPYG	2,262,024	$138.0m2.25%	2.25%	Added +194.4k	+194,385 9.4%
4	INVESCO EXCH TRADED FD TR II NASDAQ 100 ETF QQQM	QQQM	892,329	$135.6m2.21%	2.21%	Added +41.4k	+41,376 4.9%
5	ISHARES TR CORE S&P500 ETF IVV	IVV	300,060	$133.7m2.18%	2.18%	Reduced -104.1k	-104,121 -25.8%
6	SPDR SERIES TRUST PRTFLO S&P500 VL SPYV	SPYV	3,010,747	$130.1m2.12%	2.12%	Reduced -157.3k	-157,299 -5.0%
7	ISHARES TR MSCI USA QLT FCT QUAL	QUAL	900,552	$121.5m1.98%	1.98%	Added +124.6k	+124,641 16.1%
8	SPDR INDEX SHS FDS PORTFOLIO EMG MK SPEM	SPEM	3,339,872	$114.8m1.88%	1.88%	Added +425.4k	+425,369 14.6%
9	INVESCO QQQ TR UNIT SER 1 QQQ	QQQ	281,931	$104.2m1.70%	1.70%	Reduced -53.9k	-53,949 -16.1%
10	INVESCO EXCH TRD SLF IDX FD RUSL 1000 DYNM OMFL	OMFL	1,791,135	$87.7m1.43%	1.43%	Added +498.0k	+497,976 38.5%
11	INVESCO EXCHANGE TRADED FD T S&P500 EQL WGT RSP	RSP	571,391	$85.5m1.40%	1.40%	Added +44.5k	+44,511 8.4%
12	J P MORGAN EXCHANGE TRADED F EQUITY PREMIUM JEPI	JEPI	1,452,338	$80.4m1.31%	1.31%	Added +19.4k	+19,380 1.4%
13	ISHARES TR CORE MSCI EAFE IEFA	IEFA	1,185,342	$80.0m1.31%	1.31%	Added +400.2k	+400,199 51.0%
14	COMCAST CORP NEW CL A CMCSA	CMCSA	1,903,442	$79.1m1.29%	1.29%	Added +45.9k	+45,853 2.5%
15	CISCO SYS INC COM CSCO	CSCO	1,384,382	$71.6m1.17%	1.17%	Added +37.3k	+37,267 2.8%
16	INVESCO EXCHANGE TRADED FD T S&P500 QUALITY SPHQ	SPHQ	1,404,852	$70.9m1.16%	1.16%	Added +65.7k	+65,655 4.9%
17	BROADCOM INC COM AVGO	AVGO	80,531	$69.9m1.14%	1.14%	Reduced -30.4k	-30,375 -27.4%
18	ISHARES TR MSCI USA MIN VOL USMV	USMV	887,948	$66.0m1.08%	1.08%	Added +176.5k	+176,479 24.8%
19	JPMORGAN CHASE & CO COM JPM	JPM	417,575	$60.7m0.99%	0.99%	Added +21.1k	+21,056 5.3%
20	INVESCO EXCHANGE TRADED FD T S&P500 PUR VAL RPV	RPV	747,927	$58.0m0.95%	0.95%	Added +31.8k	+31,845 4.5%
21	UNITED PARCEL SERVICE INC CL B UPS	UPS	299,718	$53.7m0.88%	0.88%	Added +6.5k	+6,542 2.2%
22	ISHARES TR 0-5YR HI YL CP SHYG	SHYG	1,281,006	$53.1m0.87%	0.87%	Added +25.7k	+25,745 2.0%
23	ENBRIDGE INC COM ENB	ENB	1,420,970	$52.8m0.86%	0.86%	Added +76.0k	+76,046 5.7%
24	BRISTOL-MYERS SQUIBB CO COM BMY	BMY	819,878	$52.4m0.86%	0.86%	Added +38.9k	+38,938 5.0%
25	ISHARES TR ISHS 5-10YR INVT IGIB	IGIB	999,044	$50.5m0.83%	0.83%	Added +109.8k	+109,827 12.3%
26	ABBVIE INC COM ABBV	ABBV	369,535	$49.8m0.81%	0.81%	Added +16.4k	+16,371 4.6%
27	GILEAD SCIENCES INC COM GILD	GILD	632,028	$48.7m0.80%	0.80%	Added +28.1k	+28,124 4.7%
28	INVESCO EXCH TRADED FD TR II S&P500 LOW VOL SPLV	SPLV	770,586	$48.4m0.79%	0.79%	Added +29.0k	+28,958 3.9%
29	CHEVRON CORP NEW COM CVX	CVX	307,245	$48.3m0.79%	0.79%	Added +16.4k	+16,362 5.6%
30	SEMPRA COM SRE	SRE	329,062	$47.9m0.78%	0.78%	Added +21.7k	+21,710 7.1%
31	INTERNATIONAL BUSINESS MACHS COM IBM	IBM	350,045	$46.8m0.76%	0.76%	Added +16.3k	+16,304 4.9%
32	AT&T INC COM T	T	2,903,250	$46.3m0.76%	0.76%	Added +500.1k	+500,094 20.8%
33	MICROSOFT CORP COM MSFT	MSFT	135,363	$46.1m0.75%	0.75%	Reduced -3.9k	-3,893 -2.8%
34	JOHNSON & JOHNSON COM JNJ	JNJ	275,788	$45.6m0.75%	0.75%	Added +12.7k	+12,745 4.8%
35	APPLE INC COM AAPL	AAPL	233,997	$45.4m0.74%	0.74%	Added +5.9k	+5,856 2.6%
36	HOME DEPOT INC COM HD	HD	145,071	$45.1m0.74%	0.74%	Added +6.0k	+6,012 4.3%
37	ALTRIA GROUP INC COM MO	MO	973,449	$44.1m0.72%	0.72%	Added +42.8k	+42,837 4.6%
38	PHILLIPS 66 COM PSX	PSX	451,146	$43.0m0.70%	0.70%	Added +26.5k	+26,513 6.2%
39	CVS HEALTH CORP COM CVS	CVS	609,582	$42.1m0.69%	0.69%	Added +40.9k	+40,924 7.2%
40	ISHARES TR ISHS 1-5YR INVS IGSB	IGSB	836,316	$42.0m0.69%	0.69%	Added +66.9k	+66,879 8.7%
41	LOCKHEED MARTIN CORP COM LMT	LMT	89,195	$41.1m0.67%	0.67%	Added +4.2k	+4,239 5.0%
42	EMERSON ELEC CO COM EMR	EMR	450,921	$40.8m0.67%	0.67%	Added +174.0k	+174,027 62.9%
43	FIRST TR EXCHNG TRADED FD VI TCW OPPORTUNIS FIXD	FIXD	894,569	$39.5m0.65%	0.65%	Added +53.4k	+53,428 6.3%
44	BLACKROCK INC COM BLK	BLK	57,110	$39.5m0.64%	0.64%	Added +2.9k	+2,922 5.4%
45	M & T BK CORP COM MTB	MTB	314,323	$38.9m0.64%	0.64%	Added +226.4k	+226,391 257.5%
46	ISHARES TR NATIONAL MUN ETF MUB	MUB	360,653	$38.5m0.63%	0.63%	Added +2.2k	+2,230 0.6%
47	ISHARES TR 20 YR TR BD ETF TLT	TLT	364,152	$37.5m0.61%	0.61%	Added +68.0k	+67,986 23.0%
48	INVESCO EXCH TRADED FD TR II EQUAL WEGT 0-30 GOVI	GOVI	1,233,073	$36.0m0.59%	0.59%	Added +33.7k	+33,691 2.8%
49	MEDTRONIC PLC SHS MDT	MDT	395,643	$34.9m0.57%	0.57%	Added +16.0k	+16,000 4.2%
50	CAPITAL ONE FINL CORP COM COF	COF	308,571	$33.7m0.55%	0.55%	Added +155.2k	+155,210 101.2%
51	INVESCO EXCH TRADED FD TR II TAXABLE MUN BD BAB	BAB	1,264,891	$33.6m0.55%	0.55%	Added +33.2k	+33,182 2.7%
52	TRAVELERS COMPANIES INC COM TRV	TRV	187,300	$32.5m0.53%	0.53%	Added +9.4k	+9,398 5.3%
53	VANGUARD BD INDEX FDS TOTAL BND MRKT BND	BND	445,460	$32.4m0.53%	0.53%	Added +61.2k	+61,185 15.9%
54	INVESCO EXCH TRADED FD TR II RAFI DVLPD MRKTS PXF	PXF	717,398	$32.3m0.53%	0.53%	Added +687	+687 0.1%
55	ISHARES TR CORE S&P MCP ETF IJH	IJH	123,120	$32.2m0.53%	0.53%	Reduced -26.2k	-26,207 -17.6%
56	INVESCO EXCH TRD SLF IDX FD RUSL 2000 DYNM OMFS	OMFS	866,963	$31.4m0.51%	0.51%	Added +38.4k	+38,422 4.6%
57	CORNING INC COM GLW	GLW	885,248	$31.0m0.51%	0.51%	Added +35.1k	+35,105 4.1%
58	ISHARES TR BROAD USD HIGH USHY	USHY	864,077	$30.5m0.50%	0.50%	Reduced -233.1k	-233,067 -21.2%
59	EVERGY INC COM EVRG	EVRG	517,887	$30.3m0.49%	0.49%	Added +26.3k	+26,331 5.4%
60	PHILIP MORRIS INTL INC COM PM	PM	309,114	$30.2m0.49%	0.49%	Added +14.1k	+14,092 4.8%
61	ISHARES TR IBOXX INV CP ETF LQD	LQD	276,794	$29.9m0.49%	0.49%	Added +23.6k	+23,597 9.3%
62	SSGA ACTIVE ETF TR SPDR TR TACTIC TOTL	TOTL	721,416	$29.3m0.48%	0.48%	Added +59.8k	+59,811 9.0%
63	TYSON FOODS INC CL A TSN	TSN	571,013	$29.1m0.48%	0.48%	Added +34.1k	+34,134 6.4%
64	UNITEDHEALTH GROUP INC COM UNH	UNH	60,118	$28.9m0.47%	0.47%	Added +3.2k	+3,231 5.7%
65	ISHARES TR CORE S&P SCP ETF IJR	IJR	287,510	$28.6m0.47%	0.47%	Added +148.7k	+148,741 107.2%
66	INVESCO EXCH TRADED FD TR II S&P EMRNG MKTS EELV	EELV	1,190,028	$28.0m0.46%	0.46%	Added +8.5k	+8,498 0.7%
67	VANGUARD SPECIALIZED FUNDS DIV APP ETF VIG	VIG	168,044	$27.3m0.45%	0.45%	Reduced -2.0k	-1,983 -1.2%
68	INVESCO EXCH TRADED FD TR II FNDMNTL HY CRP IFLN	IFLN	1,543,592	$27.0m0.44%	0.44%	Added +16.5k	+16,460 1.1%
69	ISHARES TR MSCI AC ASIA ETF AAXJ	AAXJ	405,874	$27.0m0.44%	0.44%	Reduced -47.7k	-47,677 -10.5%
70	VANECK ETF TRUST FALLEN ANGEL HG ANGL	ANGL	965,987	$26.8m0.44%	0.44%	Added +65.1k	+65,128 7.2%
71	INVESCO EXCH TRADED FD TR II S&P MIDCP LOW XMLV	XMLV	518,329	$26.8m0.44%	0.44%	Added +22.2k	+22,182 4.5%
72	PIMCO ETF TR ACTIVE BD ETF BOND	BOND	289,994	$26.6m0.43%	0.43%	Added +23.3k	+23,258 8.7%
73	INVESCO EXCH TRADED FD TR II S&P INTL LOW IDLV	IDLV	968,125	$26.5m0.43%	0.43%	Reduced -813	-813 -0.1%
74	INVESCO EXCHNG TRAD SLF INDE INVT GRD DEFSV IIGD	IIGD	1,110,591	$26.4m0.43%	0.43%	Added +19.0k	+18,971 1.7%
75	INVESCO EXCHANGE TRADED FD T RAFI US 1500 PRFZ	PRFZ	151,921	$26.1m0.43%	0.43%	Added +7.1k	+7,085 4.9%
76	ISHARES TR HDG MSCI EAFE HEFA	HEFA	834,154	$25.9m0.42%	0.42%	Added +21.7k	+21,710 2.7%
77	AMAZON COM INC COM AMZN	AMZN	196,976	$25.7m0.42%	0.42%	Added +36.0k	+35,956 22.3%
78	ISHARES TR 1 3 YR TREAS BD SHY	SHY	308,766	$25.0m0.41%	0.41%	Added +46.3k	+46,335 17.7%
79	INVESCO ACTIVELY MANAGED EXC TOTAL RETURN GTO	GTO	523,033	$24.3m0.40%	0.40%	Added +13.1k	+13,112 2.6%
80	BANK AMERICA CORP COM BAC	BAC	841,339	$24.1m0.39%	0.39%	Added +34.1k	+34,106 4.2%
81	VANGUARD INDEX FDS GROWTH ETF VUG	VUG	85,001	$24.1m0.39%	0.39%	Reduced -5.4k	-5,361 -5.9%
82	ISHARES TR MSCI USA MMENTM MTUM	MTUM	161,364	$23.3m0.38%	0.38%	Reduced -206	-206 -0.1%
83	ISHARES TR 3 7 YR TREAS BD IEI	IEI	200,255	$23.1m0.38%	0.38%	Added +14.4k	+14,373 7.7%
84	INVESCO EXCH TRADED FD TR II FTSE RAFI EMNG PXH	PXH	1,237,636	$23.1m0.38%	0.38%	Added +2.5k	+2,461 0.2%
85	ISHARES TR MSCI EAFE MIN VL EFAV	EFAV	325,353	$22.0m0.36%	0.36%	Added +16.6k	+16,561 5.4%
86	GOLDMAN SACHS ETF TR ACTIVEBETA INT GSIE	GSIE	642,586	$20.1m0.33%	0.33%	Reduced -25.2k	-25,234 -3.8%
87	CRH PLC ADR ADR		361,290	$20.1m0.33%	0.33%	New
88	VANECK ETF TRUST HIGH YLD MUNIETF HYD	HYD	389,352	$20.0m0.33%	0.33%	Added +3.6k	+3,591 0.9%
89	VISA INC COM CL A V	V	83,391	$19.8m0.32%	0.32%	Reduced -2.7k	-2,671 -3.1%
90	SPDR SER TR PORTFOLIO AGRGTE SPAB	SPAB	778,200	$19.7m0.32%	0.32%	Added +73.2k	+73,179 10.4%
91	ISHARES TR JPMORGAN USD EMG EMB	EMB	221,896	$19.2m0.31%	0.31%	Added +76.9k	+76,924 53.1%
92	VANECK ETF TRUST MRNGSTR WDE MOAT MOAT	MOAT	229,333	$18.3m0.30%	0.30%	Reduced -7.2k	-7,161 -3.0%
93	DBX ETF TR XTRACK USD HIGH HYLB	HYLB	527,551	$18.2m0.30%	0.30%	Added +38.0k	+38,019 7.8%
94	INVESCO EXCH TRADED FD TR II SR LN ETF BKLN	BKLN	864,889	$18.2m0.30%	0.30%	Added +15.2k	+15,173 1.8%
95	LINDE PLC SHS LIN	LIN	46,949	$17.9m0.29%	0.29%	Added +3.2k	+3,206 7.3%
96	ALPHABET INC CAP STK CL A GOOGL	GOOGL	148,175	$17.7m0.29%	0.29%	Reduced -10.3k	-10,276 -6.5%
97	ISHARES INC CORE MSCI EMKT IEMG	IEMG	358,676	$17.7m0.29%	0.29%	Added +125.5k	+125,459 53.8%
98	JANUS DETROIT STR TR HENDERSON MTG JMBS	JMBS	382,757	$17.5m0.29%	0.29%	Added +27.9k	+27,874 7.8%
99	RTX CORPORATION COM RTX	RTX	173,771	$17.0m0.28%	0.28%	Added +9.3k	+9,317 5.7%
100	DOW INC COM DOW	DOW	312,074	$16.6m0.27%	0.27%	Added +15.2k	+15,153 5.1%

Sold out since Q1 2023

Security	Ticker	Shares held before	Value then
SPDR SER TR PSK	PSK	977,778	$33.3m977.8k shares
OMNICOM GROUP INC OMC	OMC	259,275	$24.1m259.3k shares
APOLLO GLOBAL MGMT LLC		171,454	$10.4m171.5k shares
TRUIST FINL CORP TFC	TFC	142,045	$4.7m142.0k shares
INVESCO EXCH TRADED FD TR II XSLV	XSLV	104,132	$4.3m104.1k shares
BEST BUY INC BBY	BBY	56,290	$4.2m56.3k shares
HALOZYME THERAPEUTICS INC HALO	HALO	96,560	$3.7m96.6k shares
FIRST SOLAR INC FSLR	FSLR	17,813	$3.6m17.8k shares
SPIRIT RLTY CAP INC NEW SRC	SRC	85,158	$3.3m85.2k shares
HUMANA INC HUM	HUM	6,309	$3.3m6.3k shares
HERC HLDGS INC HRI	HRI	25,924	$2.6m25.9k shares
EVERI HLDGS INC EVRI	EVRI	160,858	$2.6m160.9k shares
MAXLINEAR INC MXL	MXL	70,658	$2.4m70.7k shares
DBX ETF TR USSG	USSG	55,781	$2.1m55.8k shares
ENPHASE ENERGY INC ENPH	ENPH	10,171	$1.9m10.2k shares
GENERAL DYNAMICS CORP GD	GD	8,389	$1.9m8.4k shares
PACKAGING CORP AMER PKG	PKG	12,566	$1.8m12.6k shares
MP MATERIALS CORP MP	MP	61,153	$1.6m61.2k shares
THE BEAUTY HEALTH COMPANY		127,809	$1.6m127.8k shares
CROSS CTRY HEALTHCARE INC CCRN	CCRN	40,470	$870.0k40.5k shares
LYFT INC LYFT	LYFT	74,848	$706.0k74.8k shares
LIBERTY MEDIA CORP DEL LSXMA	LSXMA	15,667	$443.0k15.7k shares
UNIVAR SOLUTIONS INC UNVR	UNVR	11,674	$410.0k11.7k shares
HORIZON THERAPEUTICS PUB L HZNP	HZNP	3,414	$371.0k3.4k shares
QUALCOMM INC QCOM	QCOM	2,100	$258.0k2.1k shares