HERC HLDGS INC HRI
COM · Common Stock · CUSIP 42704L104
- SectorIndustrials
- IndustryServices-Miscellaneous Equipment Rental & Leasing
- HeadquartersBonita Springs, FL
- FilingsSEC EDGAR
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once ($4.9m this quarter). Holder counts are more reliable. Shares outstanding: 28.3m as of 2023-07-21, from the company's own SEC filing; the percentage can still exceed 100%: lent-out shares are counted by the lender and the buyer, and some reports overlap without saying so. Implied quarter-end price ≈ $136.13. Options: 11 managers hold calls ($49.4m notional), 11 hold puts ($17.0m).
Trends to Q2 2023
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 229 |
| Q4 2022 | 243 |
| Q1 2023 | 275 |
| Q2 2023 | 260 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q4 2022 | 104 | 108 |
| Q1 2023 | 165 | 96 |
| Q2 2023 | 133 | 146 |
Calls vs puts
Options held, notional value, last 4 quarters. P/C = puts ÷ calls
Numbers
| Quarter | Calls | Puts | P/C |
|---|---|---|---|
| Q3 2022 | $8.3m | $4.6m | 0.55 |
| Q4 2022 | $5.4m | $4.8m | 0.88 |
| Q1 2023 | $13.9m | $13.5m | 0.97 |
| Q2 2023 | $49.4m | $17.0m | 0.34 |
Biggest buyers
| Theleme Partners LLP | New | +648.0k |
| MASSACHUSETTS FINANCIAL SERVICES CO /MA/ | New | +221.1k |
| Dorsey Asset Management, LLC | New | +202.8k |
| Invesco Ltd. | Added | +176.8k |
| BlackRock Inc. | Added | +149.4k |
| Electron Capital Partners, LLC | Added | +143.1k |
| Assenagon Asset Management S.A. | Added | +139.7k |
| WELLINGTON MANAGEMENT GROUP LLP | Added | +138.1k |
| VANGUARD GROUP INC | Added | +122.0k |
| Ceredex Value Advisors LLC | Added | +116.2k |
Biggest sellers
| CITADEL ADVISORS LLC | Reduced | -583.4k |
| FMR LLC | Reduced | -369.5k |
| FRED ALGER MANAGEMENT, LLC | Sold out | -322.3k |
| FEDERATED HERMES, INC. | Sold out | -288.7k |
| ALLIANCEBERNSTEIN L.P. | Reduced | -249.5k |
| ICAHN CARL C | Sold out | -230.2k |
| PRICE T ROWE ASSOCIATES INC /MD/ | Reduced | -111.3k |
| MILLENNIUM MANAGEMENT LLC | Reduced | -110.6k |
| Driehaus Capital Management LLC | Sold out | -107.6k |
| FRANKLIN RESOURCES INC | Reduced | -86.8k |
Biggest calls
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Added | $27.7m202.2k shares |
| Caption Management, LLC | New | $13.7m100.0k shares |
| GROUP ONE TRADING LLC | Added | $2.5m18.5k shares |
| Cubist Systematic Strategies, LLC | New | $1.8m13.3k shares |
| CITADEL ADVISORS LLC | Reduced | $1.7m12.5k shares |
| PEAK6 Investments LLC | Reduced | $1.2m8.8k shares |
| JANE STREET GROUP, LLC | Added | $533.7k3.9k shares |
| Walleye Trading LLC | Added | $109.5k800 shares |
| Walleye Capital LLC | Reduced | $82.1k600 shares |
| SIMPLEX TRADING, LLC | Reduced | $13.0k100 shares |
Biggest puts
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Added | $6.1m44.9k shares |
| Cubist Systematic Strategies, LLC | New | $2.3m16.5k shares |
| SIMPLEX TRADING, LLC | Reduced | $1.8m13.5k shares |
| CITADEL ADVISORS LLC | Reduced | $1.8m13.3k shares |
| D. E. Shaw & Co., Inc. | Added | $1.6m12.0k shares |
| PEAK6 Investments LLC | Added | $1.5m11.1k shares |
| JANE STREET GROUP, LLC | Reduced | $697.9k5.1k shares |
| Walleye Trading LLC | Added | $588.5k4.3k shares |
| Walleye Capital LLC | Added | $314.8k2.3k shares |
| GROUP ONE TRADING LLC | New | $177.9k1.3k shares |
Options at notional value: the value of the shares the contracts control, as filers report them, not what the options cost. Not included in the holders, shares or buying above.
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
| Holder | Stake |
|---|---|
| FMR LLC 13G · institution +4.0 pts · filed 2026-05-06 | 15.0% |
| BlackRock, Inc. 13G · institution +6.6 pts · filed 2026-10-05 | 14.0% |
| NORGES BANK 13G · institution +1.2 pts · filed 2025-10-29 | 6.5% |
| VANGUARD CAPITAL MANAGEMENT LLC 13G · institution new · filed 2026-04-30 | 5.1% |
Fell to 5% or below in the last year: Coliseum Capital Management, LLC (3.3%, 2026-08-17), Invesco Ltd. (0.1%, 2026-07-07), VANGUARD GROUP INC (0.0%, 2026-03-27; now reported by VANGUARD CAPITAL MANAGEMENT LLC)
Insider purchases and sales in Q2 2023
Shares bought or sold by the company's own officers, directors and 10% owners, in the open market or privately, as they reported to the SEC on Form 4 (due within two business days of the trade). Grants, option exercises, shares withheld for tax and gifts aren't included.
Officers and directors buying vs selling
Number of people, by quarter (10% owners not included)
Numbers
| Quarter | Buying | Bought | Selling | Sold | Sold under a plan |
|---|---|---|---|---|---|
| Q3 2021 | 0 | — | 0 | — | — |
| Q4 2021 | 1 | $750 | 0 | — | — |
| Q1 2022 | 1 | $23.7k | 0 | — | — |
| Q2 2022 | 2 | $28.7k | 0 | — | — |
| Q3 2022 | 1 | $3.2k | 0 | — | — |
| Q4 2022 | 0 | — | 1 | $551.0k | — |
| Q1 2023 | 0 | — | 2 | $3.9m | — |
| Q2 2023 | 0 | — | 1 | $1.2m | — |
| Date | Insider | Trade | Value |
|---|---|---|---|
| 2023-06-15 | Cunningham Christian J SVP & Chief HR Officer | Sold | $1.2m10.0k shares |
Their holding: how much the trade added to or took from the insider's holding (direct, or the trust or fund named). The same trade is sometimes reported by more than one insider, such as a fund and the director who represents it; totals count it once. A value is left blank where the reported price is far from the market price (usually a typo).
Holders, Q2 2023
| Manager | Shares | Change |
|---|---|---|
| VANGUARD GROUP INC 0.01% of their portfolio | 2.8m $385.1m | Added +122.0k |
| BlackRock Inc. 0.01% of their portfolio | 2.7m $374.9m | Added +149.4k |
| GAMCO INVESTORS, INC. ET AL 2.41% of their portfolio | 1.7m $229.5m | Reduced -5.0k |
| WELLINGTON MANAGEMENT GROUP LLP 0.03% of their portfolio | 1.3m $174.8m | Added +138.1k |
| Invesco Ltd. 0.04% of their portfolio | 1.2m $165.5m | Added +176.8k |
| ALLIANCEBERNSTEIN L.P. 0.07% of their portfolio | 1.2m $164.8m | Reduced -249.5k |
| DIMENSIONAL FUND ADVISORS LP 0.04% of their portfolio | 891.2k $122.0m | Added +21.7k |
| FRANKLIN RESOURCES INC 0.05% of their portfolio | 707.6k $96.8m | Reduced -86.8k |
| Theleme Partners LLP 4.01% of their portfolio | 648.0k $88.7m | New |
| Impax Asset Management Group plc 0.34% of their portfolio | 620.8k $84.2m | Reduced -23.0k |
| STATE STREET CORP 0.00% of their portfolio | 573.3k $78.5m | Added +32.9k |
| GABELLI FUNDS LLC 0.56% of their portfolio | 538.5k $73.7m | Added +4.4k |
| T. Rowe Price Investment Management, Inc. 0.05% of their portfolio | 519.0k $71.0m | Added +107.1k |
| Fisher Asset Management, LLC 0.04% of their portfolio | 510.7k $69.9m | Added +5.8k |
| GEODE CAPITAL MANAGEMENT, LLC 0.01% of their portfolio | 505.0k $69.1m | Added +40.0k |
| BANK OF AMERICA CORP /DE/ 0.01% of their portfolio | 494.3k $67.6m | Reduced -71.2k |
| Electron Capital Partners, LLC 3.47% of their portfolio | 477.3k $65.3m | Added +143.1k |
| JENNISON ASSOCIATES LLC 0.05% of their portfolio | 454.5k $62.2m | Added +28.7k |
| Assenagon Asset Management S.A. 0.20% of their portfolio | 364.0k $49.8m | Added +139.7k |
| GOLDMAN SACHS GROUP INC 0.01% of their portfolio | 363.1k $49.7m | Reduced -74.2k |
| Channing Capital Management, LLC 1.49% of their portfolio | 354.9k $48.6m | Added +1.4k |
| MORGAN STANLEY 0.00% of their portfolio | 336.3k $46.0m | Reduced -33.2k |
| AMERICAN CENTURY COMPANIES INC 0.03% of their portfolio | 305.0k $41.7m | Reduced -34.8k |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC 0.01% of their portfolio | 297.9k $40.8m | Added +8.5k |
| FMR LLC 0.00% of their portfolio | 294.1k $40.3m | Reduced -369.5k |
| AMERIPRISE FINANCIAL INC 0.01% of their portfolio | 281.7k $38.5m | Reduced -18.1k |
| NORTHERN TRUST CORP 0.01% of their portfolio | 277.1k $37.9m | Reduced -22.0k |
| NORGES BANK 0.01% of their portfolio | 266.5k $36.5m | Reduced -72.5k |
| MASSACHUSETTS FINANCIAL SERVICES CO /MA/ 0.01% of their portfolio | 221.1k $30.3m | New |
| LOOMIS SAYLES & CO L P 0.05% of their portfolio | 209.2k $28.6m | Reduced -76.6k |
| Dorsey Asset Management, LLC 3.67% of their portfolio | 202.8k $27.8m | New |
| EMERALD ADVISERS, LLC 1.13% of their portfolio | 188.2k $25.8m | Added +55.5k |
| Bank of New York Mellon Corp 0.00% of their portfolio | 169.9k $23.2m | Added +5.4k |
| PRICE T ROWE ASSOCIATES INC /MD/ 0.00% of their portfolio | 163.7k $22.4m | Reduced -111.3k |
| Mirae Asset Global Investments Co., Ltd. 0.05% of their portfolio | 153.8k $21.1m | Added +13.1k |
| EAGLE ASSET MANAGEMENT INC 0.12% of their portfolio | 153.2k $21.0m | Reduced -4.2k |
| Q Global Advisors, LLC 14.80% of their portfolio | 150.0k $20.5m | Added +104.9k |
| EMERALD MUTUAL FUND ADVISERS TRUST 1.03% of their portfolio | 139.0k $19.0m | Added +33.6k |
| VICTORY CAPITAL MANAGEMENT INC 0.02% of their portfolio | 134.9k $18.5m | Reduced -67.4k |
| Hengistbury Investment Partners LLP 5.85% of their portfolio | 131.2k $18.0m | Unchanged |
| UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC 0.01% of their portfolio | 128.0k $14.6m | Unchanged |
| NORDEA INVESTMENT MANAGEMENT AB 0.02% of their portfolio | 126.5k $17.4m | Added +6.6k |
| Ceredex Value Advisors LLC 0.26% of their portfolio | 116.3k $15.9m | Added +116.2k |
| BNP PARIBAS ASSET MANAGEMENT Holding S.A. 0.05% of their portfolio | 115.6k $15.8m | Reduced -20.1k |
| Rockefeller Capital Management L.P. 0.06% of their portfolio | 114.8k $15.7m | First filing |
| ROYCE & ASSOCIATES LP 0.15% of their portfolio | 113.4k $15.5m | Added +14.1k |
| Walleye Capital LLC 0.26% of their portfolio | 106.2k $14.5m | Reduced -19.1k |
| COMERICA BANK 0.00% of their portfolio | 101.2k $0 | First filing |
| Blue Door Asset Management, LLC 10.87% of their portfolio | 99.1k $13.6m | Reduced -845 |
| NEW YORK STATE COMMON RETIREMENT FUND 0.02% of their portfolio | 97.0k $13.3m | Reduced -1.8k |
| JPMORGAN CHASE & CO 0.00% of their portfolio | 95.0k $13.0m | Added +21.3k |
| VOLORIDGE INVESTMENT MANAGEMENT, LLC 0.06% of their portfolio | 94.4k $12.9m | Added +22.1k |
| INTRINSIC EDGE CAPITAL MANAGEMENT LLC 1.00% of their portfolio | 93.7k $12.8m | New |
| First Eagle Investment Management, LLC 0.03% of their portfolio | 81.5k $11.2m | Added +22.2k |
| Nuveen Asset Management, LLC 0.00% of their portfolio | 79.0k $10.8m | Reduced -52.4k |
| WELLS FARGO & COMPANY/MN 0.00% of their portfolio | 73.1k $10.0m | Added +34.7k |
| TWO SIGMA ADVISERS, LP 0.02% of their portfolio | 67.1k $9.2m | Reduced -18.0k |
| MOORE CAPITAL MANAGEMENT, LP 0.22% of their portfolio | 66.6k $9.1m | New |
| Candriam S.C.A. 0.06% of their portfolio | 65.2k $8.9m | Added +50.0k |
| MILLENNIUM MANAGEMENT LLC 0.01% of their portfolio | 62.0k $8.5m | Reduced -110.6k |
| Swiss National Bank 0.01% of their portfolio | 57.2k $7.8m | Added +6.8k |
| Squarepoint Ops LLC 0.04% of their portfolio | 56.7k $7.8m | Added +16.6k |
| JACOBS LEVY EQUITY MANAGEMENT, INC 0.04% of their portfolio | 53.7k $7.4m | Added +20.5k |
| PANAGORA ASSET MANAGEMENT INC 0.04% of their portfolio | 50.7k $6.9m | Added +2.1k |
| Carlson Capital, L.P. 0.54% of their portfolio | 45.9k $6.3m | Reduced -615 |
| D.A. DAVIDSON & CO. 0.06% of their portfolio | 42.6k $5.8m | Added +16.8k |
| STATE OF WISCONSIN INVESTMENT BOARD 0.02% of their portfolio | 40.1k $5.5m | Added +10.6k |
| 1060 Capital, LLC 7.25% of their portfolio | 40.0k $5.5m | New |
| RHUMBLINE ADVISERS 0.01% of their portfolio | 39.8k $5.4m | Added +3.3k |
| Quadrature Capital Ltd 0.12% of their portfolio | 39.1k $5.4m | Reduced -50.9k |
| Retirement Systems of Alabama 0.02% of their portfolio | 39.0k $5.3m | Added +2.7k |
| GREENLIGHT CAPITAL INC 0.24% of their portfolio | 37.2k $5.1m | New |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.01% of their portfolio | 36.7k $5.0m | Reduced -86.0k |
| GREAT LAKES ADVISORS, LLC 0.05% of their portfolio | 36.7k $5.0m | Reduced -49.2k |
| CREDIT SUISSE AG/ 0.00% of their portfolio | 36.5k $5.0m | Added +7.1k |
| ALGERT GLOBAL LLC 0.21% of their portfolio | 35.6k $4.9m | Added +10.1k |
| Pier Capital, LLC 0.66% of their portfolio | 33.4k $4.6m | New |
| JANE STREET GROUP, LLC 0.01% of their portfolio | 33.0k $4.5m | Added +16.8k |
| Russell Investments Group, Ltd. 0.01% of their portfolio | 32.9k $4.5m | Reduced -6.3k |
| CALIFORNIA STATE TEACHERS RETIREMENT SYSTEM 0.01% of their portfolio | 32.5k $4.5m | Added +2.6k |
| JOHN G ULLMAN & ASSOCIATES INC 0.63% of their portfolio | 30.0k $4.1m | Added +1.6k |
| Phocas Financial Corp. 0.55% of their portfolio | 29.6k $4.0m | Added +8.6k |
| Reliant Investment Management, LLC 2.32% of their portfolio | 29.4k $4.0m | Reduced -325 |
| BNP PARIBAS FINANCIAL MARKETS 0.01% of their portfolio | 28.9k $4.0m | Reduced -13.5k |
| CITADEL ADVISORS LLC 0.00% of their portfolio | 26.8k $3.7m | Reduced -583.4k |
| OAK RIDGE INVESTMENTS LLC 0.43% of their portfolio | 25.7k $3.5m | Reduced -1.3k |
| Legal & General Group Plc 0.00% of their portfolio | 25.5k $3.5m | Added +2.4k |
| Thrivent Financial for Lutherans 0.01% of their portfolio | 25.4k $3.5m | New |
| State of New Jersey Common Pension Fund D 0.01% of their portfolio | 23.6k $3.2m | Added +7.3k |
| UBS Group AG 0.00% of their portfolio | 23.2k $3.2m | Added +6.3k |
| GW&K Investment Management, LLC 0.03% of their portfolio | 22.6k $3.1m | Reduced -508 |
| TWO SIGMA INVESTMENTS, LP 0.01% of their portfolio | 21.6k $3.0m | Reduced -77.9k |
| Jade Capital Advisors, LLC 2.21% of their portfolio | 20.0k $2.7m | New |
| L & S Advisors Inc 0.35% of their portfolio | 19.3k $2.6m | Reduced -1.1k |
| Vontobel Holding Ltd. 0.02% of their portfolio | 19.0k $2.6m | Added +3.8k |
| California Public Employees Retirement System 0.00% of their portfolio | 18.9k $2.6m | Added +5.8k |
| BARCLAYS PLC 0.00% of their portfolio | 18.9k $2.6m | Reduced -17.8k |
| HEALTHCARE OF ONTARIO PENSION PLAN TRUST FUND 0.01% of their portfolio | 18.0k $2.5m | New |
| HANTZ FINANCIAL SERVICES, INC. 0.06% of their portfolio | 18.0k $2.5m | Reduced -663 |
| ExodusPoint Capital Management, LP 0.03% of their portfolio | 17.9k $2.4m | Reduced -10.1k |