Western Wealth Management, LLC

GOLDEN, CO · CIK 1767902 · 13F filing filed 2025-02-18

SEC-registered investment adviser since 2016 · limited liability company

Assets managed$5.4bn
Staff98 · 95 in investment roles
Main clients (by assets)High net worth individuals 66%, Individuals 28%, Pension plans 3%
Websitedurableadvisor.com
Form ADV · 2026-06-09SEC adviser record

$1.9bn reported value +6.4% vs Q3 2024

754positions

24.4%in top 10

57 new 344 added 312 reduced 46 sold out vs Q3 2024

Options: 2 call positions ($2.2m notional), 0 put positions (— notional) – listed below, not included above.

Holdings, Q4 2024

The small lines show how much was held over the last 4 quarters (adjusted for stock splits).

#	Security	Ticker	Shares	Value	% of portfolio	Change	Shares change
1	APPLE INC COM AAPL	AAPL	317,239	$79.4m4.26%	4.26%	Reduced -2.2k	-2,158 -0.7%
2	INVESCO QQQ TR UNIT SER 1 QQQ	QQQ	141,923	$72.6m3.89%	3.89%	Reduced -968	-968 -0.7%
3	BERKSHIRE HATHAWAY INC DEL CL B NEW BRK.B	BRK.B	99,211	$45.0m2.41%	2.41%	Added +2.3k	+2,253 2.3%
4	INVESCO EXCH TRADED FD TR II NASDAQ 100 ETF QQQM	QQQM	202,332	$42.6m2.28%	2.28%	Added +10.4k	+10,431 5.4%
5	MICROSOFT CORP COM MSFT	MSFT	100,655	$42.4m2.27%	2.27%	Added +5.7k	+5,742 6.0%
6	NVIDIA CORPORATION COM NVDA	NVDA	315,039	$42.3m2.27%	2.27%	Added +14.6k	+14,632 4.9%
7	SPDR SERIES TRUST PORTFOLIO S&P500 SPYM	SPYM	550,906	$38.0m2.04%	2.04%	Added +53.5k	+53,514 10.8%
8	AMAZON COM INC COM AMZN	AMZN	155,116	$34.0m1.82%	1.82%	Added +2.4k	+2,374 1.6%
9	SPDR S&P 500 ETF TR TR UNIT SPY	SPY	55,075	$32.3m1.73%	1.73%	Added +4.2k	+4,226 8.3%
10	SPDR SERIES TRUST PRTFLO S&P500 VL SPYV	SPYV	516,063	$26.4m1.41%	1.41%	Added +28.5k	+28,490 5.8%
11	SPDR SERIES TRUST PRTFLO S&P500 GW SPYG	SPYG	299,483	$26.3m1.41%	1.41%	Added +24.8k	+24,812 9.0%
12	ISHARES TR S&P 500 GRWT ETF IVW	IVW	241,320	$24.5m1.31%	1.31%	Reduced -3.2k	-3,227 -1.3%
13	BROADCOM INC COM AVGO	AVGO	102,152	$23.7m1.27%	1.27%	Added +5.5k	+5,467 5.7%
14	ISHARES TR CORE S&P500 ETF IVV	IVV	37,012	$21.8m1.17%	1.17%	Added +1.3k	+1,334 3.7%
15	FIRST TR EXCHANGE-TRADED FD SMID RISNG ETF SDVY	SDVY	605,230	$21.7m1.16%	1.16%	Added +75.1k	+75,097 14.2%
16	VANGUARD SPECIALIZED FUNDS DIV APP ETF VIG	VIG	105,078	$20.6m1.10%	1.10%	Reduced -2.4k	-2,418 -2.2%
17	FIRST TR EXCHANGE TRADED FD RISNG DIVD ACHIV RDVY	RDVY	327,265	$19.4m1.04%	1.04%	Reduced -7.2k	-7,226 -2.2%
18	ALPHABET INC CAP STK CL A GOOGL	GOOGL	98,829	$18.7m1.00%	1.00%	Added +3.2k	+3,184 3.3%
19	FIRST TR EXCHANGE-TRADED FD FIRST TR ENH NEW FTSM	FTSM	298,205	$17.8m0.96%	0.96%	Added +50.2k	+50,156 20.2%
20	TESLA INC COM TSLA	TSLA	41,668	$16.8m0.90%	0.90%	Reduced -43	-43 -0.1%
21	VANGUARD INDEX FDS TOTAL STK MKT VTI	VTI	55,352	$16.0m0.86%	0.86%	Added +234	+234 0.4%
22	COSTCO WHSL CORP NEW COM COST	COST	17,373	$15.9m0.85%	0.85%	Reduced -87	-87 -0.5%
23	SELECT SECTOR SPDR TR TECHNOLOGY XLK	XLK	65,858	$15.3m0.82%	0.82%	Added +7.0k	+6,996 11.9%
24	VANGUARD INDEX FDS S&P 500 ETF SHS VOO	VOO	27,719	$14.9m0.80%	0.80%	Added +501	+501 1.8%
25	CAPITAL GROUP DIVIDEND VALUE SHS CREATION UNI CGDV	CGDV	409,149	$14.4m0.77%	0.77%	Added +178.2k	+178,158 77.1%
26	ISHARES TR CORE S&P MCP ETF IJH	IJH	225,562	$14.1m0.75%	0.75%	Added +17.3k	+17,267 8.3%
27	ISHARES TR RUS 1000 GRW ETF IWF	IWF	33,044	$13.3m0.71%	0.71%	Added +5.5k	+5,456 19.8%
28	SPDR SER TR PORTFOLIO S&P600 SPSM	SPSM	289,256	$13.0m0.70%	0.70%	Added +349	+349 0.1%
29	JPMORGAN CHASE & CO COM JPM	JPM	53,621	$12.9m0.69%	0.69%	Added +1.7k	+1,694 3.3%
30	SPDR SERIES TRUST PORTFOLIO S&P400 SPMD	SPMD	229,951	$12.6m0.67%	0.67%	Added +12.0k	+12,038 5.5%
31	META PLATFORMS INC CL A META	META	21,459	$12.6m0.67%	0.67%	Added +2.0k	+2,038 10.5%
32	FIRST TR EXCHANGE-TRADED FD CAP STRENGTH ETF FTCS	FTCS	142,496	$12.5m0.67%	0.67%	Reduced -18.9k	-18,870 -11.7%
33	BERKSHIRE HATHAWAY INC DEL CL A BRK.A	BRK.A	18	$12.3m0.66%	0.66%	Unchanged
34	WISDOMTREE TR US QTLY DIV GRT DGRW	DGRW	142,992	$11.6m0.62%	0.62%	Reduced -11.1k	-11,058 -7.2%
35	VISA INC COM CL A V	V	35,992	$11.4m0.61%	0.61%	Added +70	+70 0.2%
36	ISHARES TR S&P 500 VAL ETF IVE	IVE	51,054	$9.7m0.52%	0.52%	Added +310	+310 0.6%
37	VANGUARD WORLD FD INF TECH ETF VGT	VGT	15,358	$9.5m0.51%	0.51%	Added +747	+747 5.1%
38	ELI LILLY & CO COM LLY	LLY	11,908	$9.2m0.49%	0.49%	Reduced -10	-10 -0.1%
39	FIRST TR EXCHNG TRADED FD VI TCW UNCONSTRAI UCON	UCON	372,138	$9.2m0.49%	0.49%	Added +3.4k	+3,407 0.9%
40	MORGAN STANLEY ETF TRUST EATON VANCE TOTA EVTR	EVTR	182,852	$9.1m0.49%	0.49%	Added +153.1k	+153,129 515.2%
41	ALPHABET INC CAP STK CL C GOOG	GOOG	46,101	$8.8m0.47%	0.47%	Added +466	+466 1.0%
42	ISHARES TR MSCI USA QLT FCT QUAL	QUAL	47,350	$8.4m0.45%	0.45%	Reduced -211	-211 -0.4%
43	EXXON MOBIL CORP COM XOM	XOM	76,083	$8.2m0.44%	0.44%	Added +269	+269 0.3%
44	SPDR SERIES TRUST PORTFOLI S&P1500 SPTM	SPTM	113,583	$8.1m0.43%	0.43%	Reduced -2.0k	-2,021 -1.8%
45	HOME DEPOT INC COM HD	HD	20,656	$8.0m0.43%	0.43%	Added +1.9k	+1,935 10.3%
46	SELECT SECTOR SPDR TR SBI HEALTHCARE XLV	XLV	58,395	$8.0m0.43%	0.43%	Reduced -320	-320 -0.6%
47	SCHWAB STRATEGIC TR US LCAP GR ETF SCHG	SCHG	286,500	$8.0m0.43%	0.43%	Added +13.8k	+13,796 5.1%
48	VICTORY PORTFOLIOS II SHARES FREE CASH VFLO	VFLO	221,749	$7.6m0.41%	0.41%	Added +94.7k	+94,723 74.6%
49	WALMART INC COM WMT	WMT	83,223	$7.5m0.40%	0.40%	Added +6.5k	+6,474 8.4%
50	SELECT SECTOR SPDR TR FINANCIAL XLF	XLF	150,124	$7.3m0.39%	0.39%	Added +11.6k	+11,597 8.4%
51	ISHARES TR CORE S&P SCP ETF IJR	IJR	62,957	$7.3m0.39%	0.39%	Added +17.0k	+16,964 36.9%
52	VANGUARD INDEX FDS GROWTH ETF VUG	VUG	15,971	$6.6m0.35%	0.35%	Added +535	+535 3.5%
53	INVESCO EXCH TRADED FD TR II S&P 500 REVENUE RWL	RWL	65,818	$6.4m0.35%	0.35%	Added +1.3k	+1,306 2.0%
54	SELECT SECTOR SPDR TR INDL XLI	XLI	48,732	$6.4m0.34%	0.34%	Added +6.2k	+6,177 14.5%
55	VANECK ETF TRUST MRNGSTR WDE MOAT MOAT	MOAT	68,246	$6.3m0.34%	0.34%	Reduced -7.8k	-7,814 -10.3%
56	MASTERCARD INCORPORATED CL A MA	MA	11,970	$6.3m0.34%	0.34%	Added +906	+906 8.2%
57	ABBVIE INC COM ABBV	ABBV	35,289	$6.3m0.34%	0.34%	Reduced -807	-807 -2.2%
58	SCHWAB STRATEGIC TR US DIVIDEND EQ SCHD	SCHD	229,455	$6.3m0.34%	0.34%	Reduced -4.8k	-4,764 -2.0%
59	UNITEDHEALTH GROUP INC COM UNH	UNH	12,315	$6.2m0.33%	0.33%	Added +555	+555 4.7%
60	PROCTER AND GAMBLE CO COM PG	PG	36,352	$6.1m0.33%	0.33%	Added +12	+12 0.0%
61	SPDR GOLD TR GOLD SHS GLD	GLD	25,042	$6.1m0.33%	0.33%	Added +1.0k	+1,011 4.2%
62	ISHARES TR RUSSELL 2000 ETF IWM	IWM	27,373	$6.0m0.32%	0.32%	Added +10.6k	+10,597 63.2%
63	MCDONALDS CORP COM MCD	MCD	20,703	$6.0m0.32%	0.32%	Added +703	+703 3.5%
64	SSGA ACTIVE ETF TR BLACKSTONE SENR SRLN	SRLN	139,795	$5.8m0.31%	0.31%	Added +28.9k	+28,860 26.0%
65	SCHWAB STRATEGIC TR US LRG CAP ETF SCHX	SCHX	250,568	$5.8m0.31%	0.31%	Reduced -5.5k	-5,524 -2.2%
66	LATTICE STRATEGIES TR HARTFORD US EQTY ROUS	ROUS	109,554	$5.6m0.30%	0.30%	Added +13.4k	+13,397 13.9%
67	VANGUARD TAX-MANAGED FDS VAN FTSE DEV MKT VEA	VEA	113,038	$5.4m0.29%	0.29%	Added +289	+289 0.3%
68	J P MORGAN EXCHANGE TRADED F EQUITY PREMIUM JEPI	JEPI	92,435	$5.3m0.29%	0.29%	Reduced -1.0k	-1,007 -1.1%
69	FIRST TR EXCH TRADED FD III PFD SECS INC ETF FPE	FPE	299,305	$5.3m0.28%	0.28%	Reduced -10.5k	-10,539 -3.4%
70	ISHARES TR CORE S&P TTL STK ITOT	ITOT	40,955	$5.3m0.28%	0.28%	Added +5.7k	+5,747 16.3%
71	OREILLY AUTOMOTIVE INC COM ORLY	ORLY	4,273	$5.1m0.27%	0.27%	Added +112	+112 2.7%
72	FIRST TRUST LRGCP GWT ALPHAD COM SHS FTC	FTC	36,501	$5.0m0.27%	0.27%	Reduced -2.4k	-2,359 -6.1%
73	FIRST TR VALUE LINE DIVID IN SHS FVD	FVD	115,606	$5.0m0.27%	0.27%	Reduced -760	-760 -0.7%
74	ISHARES TR CORE MSCI EAFE IEFA	IEFA	71,228	$5.0m0.27%	0.27%	Reduced -507	-507 -0.7%
75	CINTAS CORP COM CTAS	CTAS	27,210	$5.0m0.27%	0.27%	Reduced -87	-87 -0.3%
76	SPDR INDEX SHS FDS PORTFOLIO DEVLPD SPDW	SPDW	144,553	$4.9m0.26%	0.26%	Added +9.7k	+9,749 7.2%
77	TAIWAN SEMICONDUCTOR MFG LTD SPONSORED ADS TSM	TSM	24,711	$4.9m0.26%	0.26%	Reduced -3.4k	-3,357 -12.0%
78	ISHARES TR U.S. TECH ETF IYW	IYW	29,909	$4.8m0.26%	0.26%	Added +3.6k	+3,570 13.6%
79	SELECT SECTOR SPDR TR ENERGY XLE	XLE	55,650	$4.8m0.26%	0.26%	Reduced -3.2k	-3,210 -5.5%
80	DIMENSIONAL ETF TRUST US CORE EQUITY 2 DFAC	DFAC	137,622	$4.8m0.26%	0.26%	Reduced -1.9k	-1,902 -1.4%
81	SALESFORCE INC COM CRM	CRM	14,131	$4.7m0.25%	0.25%	Added +1.2k	+1,213 9.4%
82	NETFLIX INC COM NFLX	NFLX	5,201	$4.6m0.25%	0.25%	Added +411	+411 8.6%
83	CISCO SYS INC COM CSCO	CSCO	77,832	$4.6m0.25%	0.25%	Added +219	+219 0.3%
84	QUALCOMM INC COM QCOM	QCOM	29,692	$4.6m0.24%	0.24%	Added +581	+581 2.0%
85	SELECT SECTOR SPDR TR COMMUNICATION XLC	XLC	47,100	$4.6m0.24%	0.24%	Added +4.3k	+4,259 9.9%
86	JOHNSON & JOHNSON COM JNJ	JNJ	31,330	$4.5m0.24%	0.24%	Added +1.2k	+1,161 3.9%
87	ISHARES TR MSCI USA MIN VOL USMV	USMV	50,171	$4.5m0.24%	0.24%	Added +3.3k	+3,320 7.1%
88	PACER FDS TR TRENDP US LAR CP PTLC	PTLC	82,736	$4.4m0.24%	0.24%	Added +45.8k	+45,764 123.8%
89	WISDOMTREE TR FLOATNG RAT TREA USFR	USFR	86,396	$4.3m0.23%	0.23%	Added +34.9k	+34,864 67.7%
90	INVESCO EXCHANGE TRADED FD T S&P500 QUALITY SPHQ	SPHQ	63,138	$4.2m0.23%	0.23%	Added +4.7k	+4,677 8.0%
91	CHEVRON CORP NEW COM CVX	CVX	28,261	$4.1m0.22%	0.22%	Reduced -1.2k	-1,169 -4.0%
92	COCA COLA CO COM KO	KO	65,106	$4.1m0.22%	0.22%	Reduced -979	-979 -1.5%
93	VERIZON COMMUNICATIONS INC COM VZ	VZ	100,865	$4.0m0.22%	0.22%	Reduced -3.8k	-3,766 -3.6%
94	WISDOMTREE TR US LARGECAP FUND EPS	EPS	65,357	$4.0m0.21%	0.21%	Reduced -4.7k	-4,748 -6.8%
95	ISHARES TR CORE S&P US GWT IUSG	IUSG	28,596	$4.0m0.21%	0.21%	Reduced -171	-171 -0.6%
96	INVESCO EXCHANGE TRADED FD T S&P MDCP QUALITY XMHQ	XMHQ	40,405	$4.0m0.21%	0.21%	Reduced -2.7k	-2,725 -6.3%
97	FIRST TR MID CAP CORE ALPHAD COM SHS FNX	FNX	34,369	$4.0m0.21%	0.21%	Added +12.6k	+12,599 57.9%
98	BANK AMERICA CORP COM BAC	BAC	88,557	$3.9m0.21%	0.21%	Added +6.6k	+6,613 8.1%
99	SPDR SER TR PORTFOLIO INTRMD SPIB	SPIB	118,585	$3.9m0.21%	0.21%	Added +19.5k	+19,538 19.7%
100	ISHARES TR SELECT DIVID ETF DVY	DVY	28,540	$3.7m0.20%	0.20%	Added +6.7k	+6,672 30.5%

Sold out since Q3 2024

Security	Ticker	Shares held before	Value then
BLACKROCK INC BLK	BLK	3,507	$3.3m3.5k shares
ISHARES TR FXI	FXI	22,735	$722.5k22.7k shares
LAM RESEARCH CORP		8,100	$661.0k8.1k shares
ALIBABA GROUP HLDG LTD BABA	BABA	5,559	$590.0k5.6k shares
VANGUARD SCOTTSDALE FDS VGSH	VGSH	7,973	$470.6k8.0k shares
TORONTO DOMINION BK ONT TD	TD	6,898	$436.4k6.9k shares
APTIV PLC 99911EUR	99911EUR	5,427	$390.8k5.4k shares
ARISTA NETWORKS INC		3,988	$382.7k4.0k shares
GLOBAL X FDS BOTZ	BOTZ	11,614	$373.4k11.6k shares
NYLI MACKAY DEFINEDTERM MUNI MMD	MMD	19,805	$333.9k19.8k shares
STRATEGY SHS HNDL	HNDL	14,782	$328.9k14.8k shares
TWO RDS SHARED TR		23,607	$298.4k23.6k shares
STRATEGY SHS SSUS	SSUS	7,003	$291.3k7.0k shares
CVS HEALTH CORP CVS	CVS	4,593	$288.8k4.6k shares
INVESCO EXCH TRD SLF IDX FD BSJO	BSJO	12,430	$282.4k12.4k shares
PACER FDS TR GCOW	GCOW	7,680	$280.3k7.7k shares
VICTORY PORTFOLIOS II VSDA	VSDA	5,231	$277.9k5.2k shares
REAVES UTIL INCOME FD UTG	UTG	7,991	$262.2k8.0k shares
MICRON TECHNOLOGY INC MU	MU	2,500	$259.3k2.5k shares
DELTA AIR LINES INC DEL DAL	DAL	5,101	$259.1k5.1k shares
SPDR SER TR XHB	XHB	2,029	$252.7k2.0k shares
D R HORTON INC DHI	DHI	1,276	$243.4k1.3k shares
FIRST TR EXCH TRD ALPHDX FD FEM	FEM	10,156	$243.3k10.2k shares
SNOWFLAKE INC SNOW	SNOW	2,115	$242.9k2.1k shares
FIRST TR EXCH TRD ALPHDX FD FEMS	FEMS	5,859	$240.7k5.9k shares

Options (notional value)

Underlying	Ticker	Type	Shares controlled	Notional	Change
MICROSTRATEGY INC MSTR · Call	MSTR	Call	26	$1.7m26 shares	Reduced
TESLA INC TSLA · Call	TSLA	Call	28	$479.7k28 shares	New