NETFLIX INC NFLX
COM · Common Stock · CUSIP 64110L106 · ISIN US64110L1061
American media company
- IndustryServices-Video Tape Rental
- HeadquartersLos Gatos, CA
- Founded1997
- Websiteir.netflix.net
- FilingsSEC EDGAR
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once ($1.2bn this quarter). Holder counts are more reliable. Shares outstanding: 427.8m as of 2024-12-31, from the company's own SEC filing; the percentage can still exceed 100%: lent-out shares are counted by the lender and the buyer, and some reports overlap without saying so. Implied quarter-end price ≈ $890.89. Options: 85 managers hold calls ($15.6bn notional), 91 hold puts ($22.1bn).
Trends to Q4 2024
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 1,714 |
| Q4 2022 | 1,896 |
| Q1 2023 | 1,929 |
| Q2 2023 | 2,110 |
| Q3 2023 | 2,056 |
| Q4 2023 | 2,302 |
| Q1 2024 | 2,513 |
| Q2 2024 | 2,644 |
| Q3 2024 | 2,761 |
| Q4 2024 | 3,132 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q1 2023 | 883 | 886 |
| Q2 2023 | 1,000 | 883 |
| Q3 2023 | 981 | 921 |
| Q4 2023 | 981 | 994 |
| Q1 2024 | 1,263 | 971 |
| Q2 2024 | 1,336 | 1,027 |
| Q3 2024 | 1,350 | 1,061 |
| Q4 2024 | 1,391 | 1,176 |
Calls vs puts
Options held, notional value, last 4 quarters. P/C = puts ÷ calls
Numbers
| Quarter | Calls | Puts | P/C |
|---|---|---|---|
| Q1 2024 | $11.5bn | $15.0bn | 1.31 |
| Q2 2024 | $10.6bn | $13.8bn | 1.30 |
| Q3 2024 | $11.0bn | $16.3bn | 1.48 |
| Q4 2024 | $15.6bn | $22.1bn | 1.41 |
Biggest buyers
| ARROWSTREET CAPITAL, LIMITED PARTNERSHIP | Added | +856.3k |
| MASSACHUSETTS FINANCIAL SERVICES CO /MA/ | Added | +743.7k |
| MACKENZIE FINANCIAL CORP | Added | +645.6k |
| NORTHERN TRUST CORP | Added | +570.7k |
| MILLENNIUM MANAGEMENT LLC | Added | +456.6k |
| TWO SIGMA ADVISERS, LP | Added | +417.3k |
| BlackRock, Inc. | Added | +415.5k |
| FMR LLC | Added | +375.2k |
| MARSHALL WACE, LLP | Added | +374.1k |
| BNP PARIBAS FINANCIAL MARKETS | Added | +332.3k |
Biggest sellers
| JPMORGAN CHASE & CO | Reduced | -9.7m |
| INTERNATIONAL ASSETS INVESTMENT MANAGEMENT, LLC | Reduced | -5.7m |
| BANK OF AMERICA CORP /DE/ | Reduced | -1.4m |
| Capital International Investors | Reduced | -1.2m |
| EDGEWOOD MANAGEMENT LLC | Reduced | -821.3k |
| EAGLE CAPITAL MANAGEMENT LLC | Reduced | -684.3k |
| Focus Partners Wealth | Reduced | -660.7k |
| WELLINGTON MANAGEMENT GROUP LLP | Reduced | -660.4k |
| PRICE T ROWE ASSOCIATES INC /MD/ | Reduced | -406.4k |
| CANADA PENSION PLAN INVESTMENT BOARD | Reduced | -382.3k |
Biggest calls
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Added | $3.3bn3.7m shares |
| CITADEL ADVISORS LLC | Added | $2.8bn3.1m shares |
| IMC-Chicago, LLC | Added | $1.6bn1.8m shares |
| JANE STREET GROUP, LLC | Added | $1.2bn1.3m shares |
| CTC LLC | Added | $713.8m800.8k shares |
| WOLVERINE TRADING, LLC | Added | $619.0m687.5k shares |
| SIMPLEX TRADING, LLC | Added | $509.0m571.1k shares |
| UBS Group AG | Reduced | $363.1m407.4k shares |
| PEAK6 LLC | First filing | $353.0m396.0k shares |
| Squarepoint Ops LLC | Added | $335.3m376.2k shares |
Biggest puts
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Added | $4.3bn4.8m shares |
| CITADEL ADVISORS LLC | Added | $2.7bn3.1m shares |
| IMC-Chicago, LLC | Added | $2.0bn2.2m shares |
| JANE STREET GROUP, LLC | Added | $1.4bn1.6m shares |
| CTC LLC | Added | $821.5m921.7k shares |
| WOLVERINE TRADING, LLC | Added | $818.7m909.2k shares |
| SIMPLEX TRADING, LLC | Added | $788.7m918.9k shares |
| UBS Group AG | Added | $701.3m786.8k shares |
| GOLDMAN SACHS GROUP INC | Added | $650.8m730.2k shares |
| CMT Capital Markets Trading GmbH | Added | $628.7m705.4k shares |
Options at notional value: the value of the shares the contracts control, as filers report them, not what the options cost. Not included in the holders, shares or buying above.
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
| Holder | Stake |
|---|---|
| VANGUARD CAPITAL MANAGEMENT LLC 13G · institution new · filed 2026-04-30 | 7.5% |
Fell to 5% or below in the last year: FMR LLC (3.3%, 2026-08-06), VANGUARD GROUP INC (0.0%, 2026-03-27; now reported by VANGUARD CAPITAL MANAGEMENT LLC)
Insider purchases and sales in Q4 2024
Shares bought or sold by the company's own officers, directors and 10% owners, in the open market or privately, as they reported to the SEC on Form 4 (due within two business days of the trade). Grants, option exercises, shares withheld for tax and gifts aren't included.
Officers and directors buying vs selling
Number of people, by quarter (10% owners not included)
Numbers
| Quarter | Buying | Bought | Selling | Sold | Sold under a plan |
|---|---|---|---|---|---|
| Q1 2023 | 0 | — | 1 | $1.3m | — |
| Q2 2023 | 0 | — | 3 | $23.1m | $23.1m |
| Q3 2023 | 0 | — | 5 | $75.3m | $65.1m |
| Q4 2023 | 0 | — | 5 | $68.4m | $50.2m |
| Q1 2024 | 0 | — | 7 | $151.3m | $145.1m |
| Q2 2024 | 0 | — | 5 | $46.4m | $45.1m |
| Q3 2024 | 0 | — | 7 | $201.0m | $199.2m |
| Q4 2024 | 0 | — | 9 | $129.5m | $127.0m |
| Date | Insider | Trade | Value |
|---|---|---|---|
| 2024-12-02 | HASTINGS REED Executive Chairman, director | Sold plan | $43.4m48.4k shares |
| 2024-11-20 | Sweeney Anne M Director | Sold plan | $518.3k589 shares |
| 2024-11-20 | KILGORE LESLIE J Director | Sold plan | $273.7k311 shares |
| 2024-11-19 | KILGORE LESLIE J Director | Sold plan | $545.6k629 shares |
| 2024-11-19 | Sweeney Anne M Director | Sold plan | $516.9k601 shares |
| 2024-11-14 | KILGORE LESLIE J Director | Sold plan | $272.2k324 shares |
| 2024-11-12 | KILGORE LESLIE J Director | Sold plan | $273.9k334 shares |
| 2024-11-11 | HALEY TIMOTHY M Director | Sold plan | $517.7k647 shares |
| 2024-11-11 | KILGORE LESLIE J Director | Sold plan | $274.4k343 shares |
| 2024-11-07 | KILGORE LESLIE J Director | Sold plan | $273.1k347 shares |
| 2024-11-06 | Neumann Spencer Adam Chief Financial Officer | Sold | $334.3k433 shares |
| 2024-11-06 | KILGORE LESLIE J Director | Sold plan | $273.6k353 shares |
| 2024-11-05 | HALEY TIMOTHY M Director | Sold plan | $8.4m11.1k shares |
| 2024-11-05 | SARANDOS THEODORE A Co-CEO, director | Sold | $980.3k1.3k shares |
| 2024-11-05 | Peters Gregory K Co-CEO, director | Sold | $979.2k1.3k shares |
| 2024-11-05 | HYMAN DAVID A Chief Legal Officer | Sold | $204.4k267 shares |
| 2024-11-01 | HASTINGS REED Executive Chairman, director | Sold plan | $31.5m41.6k shares |
| 2024-10-25 | BARTON RICHARD N Director | Sold plan | $4.3m5.7k shares |
| 2024-10-18 | Peters Gregory K Co-CEO, director | Sold plan | $3.1m4.2k shares |
| 2024-10-18 | KILGORE LESLIE J Director | Sold plan | $273.9k358 shares |
| 2024-10-10 | KILGORE LESLIE J Director | Sold plan | $279.6k383 shares |
| 2024-10-01 | HASTINGS REED Executive Chairman, director | Sold plan | $32.0m45.3k shares |
Their holding: how much the trade added to or took from the insider's holding (direct, or the trust or fund named). The same trade is sometimes reported by more than one insider, such as a fund and the director who represents it; totals count it once. A value is left blank where the reported price is far from the market price (usually a typo).
Holders, Q4 2024
| Manager | Shares | Change |
|---|---|---|
| VANGUARD GROUP INC 0.58% of their portfolio | 37.5m $33.4bn | Added +171.7k |
| BlackRock, Inc. 0.58% of their portfolio | 31.9m $28.5bn | Added +415.5k |
| FMR LLC 1.11% of their portfolio | 20.9m $18.6bn | Added +375.2k |
| STATE STREET CORP 0.60% of their portfolio | 17.2m $15.3bn | Added +242.6k |
| Capital World Investors 1.59% of their portfolio | 11.8m $10.5bn | Added +16.4k |
| PRICE T ROWE ASSOCIATES INC /MD/ 1.17% of their portfolio | 11.4m $10.2bn | Reduced -406.4k |
| GEODE CAPITAL MANAGEMENT, LLC 0.64% of their portfolio | 9.3m $8.3bn | Added +175.6k |
| JPMORGAN CHASE & CO 0.65% of their portfolio | 9.2m $8.2bn | Reduced -9.7m |
| MORGAN STANLEY 0.53% of their portfolio | 8.4m $7.5bn | Added +23.6k |
| JENNISON ASSOCIATES LLC 3.58% of their portfolio | 6.6m $5.9bn | Reduced -374.5k |
| NORGES BANK 0.66% of their portfolio | 5.6m $5.0bn | Added +267.8k |
| ALLIANCEBERNSTEIN L.P. 1.56% of their portfolio | 5.1m $4.6bn | Added +82.6k |
| Capital Research Global Investors 0.91% of their portfolio | 5.0m $4.4bn | Reduced -380.6k |
| Capital International Investors 0.80% of their portfolio | 4.8m $4.3bn | Reduced -1.2m |
| BANK OF AMERICA CORP /DE/ 0.39% of their portfolio | 4.8m $4.3bn | Reduced -1.4m |
| NORTHERN TRUST CORP 0.58% of their portfolio | 4.6m $4.1bn | Added +570.7k |
| Fisher Asset Management, LLC 1.61% of their portfolio | 4.5m $4.0bn | Added +45.5k |
| BAILLIE GIFFORD & CO 3.07% of their portfolio | 4.5m $4.0bn | Reduced -231.3k |
| Invesco Ltd. 0.71% of their portfolio | 4.3m $3.8bn | Added +119.8k |
| WELLINGTON MANAGEMENT GROUP LLP 0.69% of their portfolio | 4.2m $3.8bn | Reduced -660.4k |
| LOOMIS SAYLES & CO L P 4.54% of their portfolio | 4.0m $3.6bn | Reduced -231.2k |
| Bank of New York Mellon Corp 0.51% of their portfolio | 3.1m $2.8bn | Reduced -82.7k |
| EDGEWOOD MANAGEMENT LLC 7.19% of their portfolio | 2.8m $2.5bn | Reduced -821.3k |
| BANK OF MONTREAL /CAN/ 1.24% of their portfolio | 2.8m $2.5bn | Reduced -34.3k |
| UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC 0.56% of their portfolio | 2.7m $2.4bn | Reduced -98.5k |
| GOLDMAN SACHS GROUP INC 0.46% of their portfolio | 2.7m $2.4bn | Added +247.8k |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC 0.44% of their portfolio | 2.7m $2.4bn | Added +89.0k |
| Legal & General Group Plc 0.61% of their portfolio | 2.6m $2.3bn | Reduced -34.6k |
| ROYAL BANK OF CANADA 0.45% of their portfolio | 2.3m $2.1bn | Reduced -196.3k |
| Nuveen Asset Management, LLC 0.58% of their portfolio | 2.3m $2.1bn | Reduced -130.0k |
| ARROWSTREET CAPITAL, LIMITED PARTNERSHIP 1.64% of their portfolio | 2.3m $2.1bn | Added +856.3k |
| SRS Investment Management, LLC 25.77% of their portfolio | 2.0m $1.8bn | Reduced -47.1k |
| GQG Partners LLC 2.52% of their portfolio | 1.9m $1.7bn | Added +253.6k |
| Clearbridge Investments, LLC 1.37% of their portfolio | 1.9m $1.7bn | Reduced -336.5k |
| POLEN CAPITAL MANAGEMENT LLC 4.16% of their portfolio | 1.7m $1.5bn | Reduced -180.0k |
| PRINCIPAL FINANCIAL GROUP INC 0.77% of their portfolio | 1.6m $1.4bn | Reduced -102.3k |
| UBS Group AG 0.31% of their portfolio | 1.5m $1.4bn | Added +261.9k |
| Amundi 0.46% of their portfolio | 1.5m $1.3bn | Added +40.6k |
| SCHRODER INVESTMENT MANAGEMENT GROUP 1.28% of their portfolio | 1.5m $1.3bn | Added +165.8k |
| BARCLAYS PLC 0.66% of their portfolio | 1.5m $1.3bn | Reduced -19.0k |
| SANDS CAPITAL MANAGEMENT, LLC 3.91% of their portfolio | 1.5m $1.3bn | Reduced -77.8k |
| FRANKLIN RESOURCES INC 0.36% of their portfolio | 1.5m $1.3bn | Added +222.5k |
| JANUS HENDERSON GROUP PLC 0.62% of their portfolio | 1.4m $1.2bn | Added +110.4k |
| AMERICAN CENTURY COMPANIES INC 0.67% of their portfolio | 1.3m $1.2bn | Reduced -6.6k |
| DEUTSCHE BANK AG\ 0.46% of their portfolio | 1.3m $1.2bn | Added +63.5k |
| Artisan Partners Limited Partnership 1.77% of their portfolio | 1.3m $1.2bn | Reduced -98.9k |
| WELLS FARGO & COMPANY/MN 0.27% of their portfolio | 1.3m $1.1bn | Reduced -75.0k |
| Swiss National Bank 0.72% of their portfolio | 1.2m $1.1bn | Reduced -66.6k |
| Sumitomo Mitsui Trust Group, Inc. 0.71% of their portfolio | 1.2m $1.1bn | Reduced -25.4k |
| BNP PARIBAS FINANCIAL MARKETS 0.79% of their portfolio | 1.1m $1.0bn | Added +332.3k |
| AMERIPRISE FINANCIAL INC 0.26% of their portfolio | 1.1m $997.3m | Reduced -139.8k |
| HSBC HOLDINGS PLC 0.61% of their portfolio | 1.1m $982.0m | Reduced -40.5k |
| Alphinity Investment Management Pty Ltd 5.16% of their portfolio | 1.1m $950.6m | Added +5.5k |
| DIMENSIONAL FUND ADVISORS LP 0.21% of their portfolio | 987.9k $880.6m | Added +66.8k |
| MASSACHUSETTS FINANCIAL SERVICES CO /MA/ 0.27% of their portfolio | 976.9k $870.8m | Added +743.7k |
| RAYMOND JAMES FINANCIAL INC 0.31% of their portfolio | 952.3k $848.8m | First filing |
| AXIOM INVESTORS LLC /DE 5.88% of their portfolio | 894.9k $797.7m | Added +166.9k |
| CANADA PENSION PLAN INVESTMENT BOARD 0.75% of their portfolio | 881.7k $785.9m | Reduced -382.3k |
| MACKENZIE FINANCIAL CORP 0.35% of their portfolio | 872.3k $779.7m | Added +645.6k |
| National Pension Service 0.72% of their portfolio | 849.8k $757.5m | Reduced -18.5k |
| NORDEA INVESTMENT MANAGEMENT AB 0.80% of their portfolio | 848.1k $760.9m | Added +157.0k |
| Jericho Capital Asset Management L.P. 10.43% of their portfolio | 819.0k $730.0m | Added +190.0k |
| RHUMBLINE ADVISERS 0.64% of their portfolio | 804.8k $717.3m | Added +13.1k |
| FIRST TRUST ADVISORS LP 0.59% of their portfolio | 751.3k $669.7m | Reduced -19.8k |
| D. E. Shaw & Co., Inc. 0.73% of their portfolio | 747.0k $665.8m | Added +248.6k |
| California Public Employees Retirement System 0.44% of their portfolio | 736.5k $656.5m | Reduced -36.9k |
| Mitsubishi UFJ Asset Management Co., Ltd. 0.61% of their portfolio | 714.6k $629.6m | Added +56.1k |
| MILLENNIUM MANAGEMENT LLC 0.55% of their portfolio | 711.6k $634.3m | Added +456.6k |
| Assenagon Asset Management S.A. 1.13% of their portfolio | 707.7k $630.8m | Reduced -350.7k |
| COATUE MANAGEMENT LLC 2.09% of their portfolio | 695.5k $619.9m | Added +83.2k |
| DZ BANK AG Deutsche Zentral Genossenschafts Bank, Frankfurt am Main 0.65% of their portfolio | 680.4k $606.4m | Reduced -272.4k |
| CALIFORNIA STATE TEACHERS RETIREMENT SYSTEM 0.70% of their portfolio | 674.5k $601.2m | Reduced -22.8k |
| Newlands Management Operations LLC 3.76% of their portfolio | 670.7k $597.8m | Unchanged |
| VOYA INVESTMENT MANAGEMENT LLC 0.61% of their portfolio | 657.4k $585.7m | Reduced -2.4k |
| ENVESTNET ASSET MANAGEMENT INC 0.19% of their portfolio | 651.9k $581.1m | Reduced -21.0k |
| SEI INVESTMENTS CO 0.73% of their portfolio | 641.1k $571.5m | Reduced -47.1k |
| GARDNER RUSSO & QUINN LLC 6.38% of their portfolio | 632.8k $564.0m | Reduced -99.1k |
| Robeco Institutional Asset Management B.V. 1.05% of their portfolio | 620.6k $553.2m | Reduced -29.3k |
| LPL Financial LLC 0.22% of their portfolio | 596.8k $531.5m | Added +92.9k |
| Pictet Asset Management Holding SA 0.57% of their portfolio | 594.6k $530.0m | Reduced -60.2k |
| LOS ANGELES CAPITAL MANAGEMENT LLC 2.11% of their portfolio | 583.3k $519.9m | Added +169.5k |
| NEW YORK STATE COMMON RETIREMENT FUND 0.69% of their portfolio | 575.5k $512.9m | Reduced -2.5k |
| TD Asset Management Inc 0.45% of their portfolio | 575.4k $512.8m | Reduced -15.3k |
| CANADA LIFE ASSURANCE Co 0.87% of their portfolio | 568.2k $506.1m | Reduced -9.4k |
| CITIGROUP INC 0.48% of their portfolio | 558.0k $497.4m | Reduced -97.0k |
| Bank Julius Baer & Co. Ltd, Zurich 1.64% of their portfolio | 556.2k $532.1m | Added +136.1k |
| NATIXIS ADVISORS, LLC 0.92% of their portfolio | 552.4k $492.4m | Reduced -60.0k |
| ProShare Advisors LLC 1.12% of their portfolio | 549.2k $489.5m | Added +89.8k |
| Alecta Tjanstepension Omsesidigt 2.46% of their portfolio | 524.2k $467.2m | Reduced -146.5k |
| VICTORY CAPITAL MANAGEMENT INC 0.45% of their portfolio | 517.8k $461.5m | Reduced -13.2k |
| GILDER GAGNON HOWE & CO LLC 4.83% of their portfolio | 502.4k $447.8m | Reduced -13.8k |
| VIKING GLOBAL INVESTORS LP 1.45% of their portfolio | 502.3k $447.7m | Added +297.3k |
| MIRAE ASSET GLOBAL ETFS HOLDINGS Ltd. 0.94% of their portfolio | 499.4k $445.8m | Added +15.0k |
| MARSHALL WACE, LLP 0.55% of their portfolio | 487.9k $434.9m | Added +374.1k |
| NEUBERGER BERMAN GROUP LLC 0.34% of their portfolio | 484.9k $432.2m | Added +23.7k |
| STIFEL FINANCIAL CORP 0.45% of their portfolio | 482.3k $429.9m | Reduced -4.2k |
| Swedbank AB 0.51% of their portfolio | 466.8k $416.0m | Added +1.6k |
| TWO SIGMA ADVISERS, LP 0.95% of their portfolio | 461.9k $411.7m | Added +417.3k |
| PRUDENTIAL FINANCIAL INC 0.56% of their portfolio | 460.8k $410.7m | Reduced -143.9k |
| Russell Investments Group, Ltd. 0.57% of their portfolio | 459.4k $409.8m | Added +37.5k |