Lloyd Advisory Services, LLC.

SUWANEE, GA · CIK 1802474 · 13F filing filed 2024-02-13

SEC-registered investment adviser since 2019 · limited liability company

Assets managed$437.6m
Staff13 · 6 in investment roles
Main clients (by assets)Individuals 70%, High net worth individuals 27%, Pension plans 3%
Websitelloydadvisorygroup.com
Form ADV · 2026-03-25SEC adviser record

$211.1m reported value -30.6% vs Q3 2023

132positions

54.7%in top 10

89 new 2 added 41 reduced 218 sold out vs Q3 2023

Holdings, Q4 2023

The small lines show how much was held over the last 4 quarters (adjusted for stock splits).

#	Security	Ticker	Shares	Value	% of portfolio	Change	Shares change
1	SPDR SERIES TRUST PORTFOLIO S&P500 SPYM	SPYM	496,212	$27.7m13.14%	13.14%	New
2	PIMCO ETF TR ULTRA SHORT GOVT BILZ	BILZ	134,725	$13.6m6.42%	6.42%	New
3	AIM ETF PRODUCTS TRUST US LRGCP B20 JAN JANW	JANW	444,692	$13.5m6.38%	6.38%	New
4	ISHARES TR CORE S&P500 ETF IVV	IVV	28,183	$13.5m6.38%	6.38%	New
5	VANGUARD INDEX FDS S&P 500 ETF SHS VOO	VOO	28,268	$12.3m5.85%	5.85%	New
6	AIM ETF PRODUCTS TRUST ALLIANZIM US LRG AUGW	AUGW	327,454	$8.5m4.01%	4.01%	New
7	ISHARES TR 0-3 MNTH TREASRY SGOV	SGOV	79,900	$8.0m3.80%	3.80%	Reduced -147.9k	-147,928 -64.9%
8	AIM ETF PRODUCTS TRUST U S LRGCP 6M JAN SIXJ	SIXJ	295,277	$7.8m3.71%	3.71%	New
9	VANGUARD WORLD FD EXTENDED DUR EDV	EDV	71,035	$5.8m2.73%	2.73%	New
10	SCHWAB STRATEGIC TR US LRG CAP ETF SCHX	SCHX	86,354	$4.9m2.31%	2.31%	New
11	ISHARES TR 3 7 YR TREAS BD IEI	IEI	39,735	$4.7m2.20%	2.20%	New
12	ISHARES TR IBONDS 24 TRM HG IBHD	IBHD	183,830	$4.3m2.02%	2.02%	New
13	LISTED FD TR TRUESHARES DEC TRUESHARES DEC		117,674	$3.8m1.78%	1.78%	New
14	ISHARES TR IBONDS DEC24 ETF IBDP	IBDP	118,096	$2.9m1.39%	1.39%	New
15	VANGUARD BD INDEX FDS SHORT TRM BOND BSV	BSV	36,305	$2.8m1.32%	1.32%	New
16	ISHARES TR RUS TP200 GR ETF IWY	IWY	15,749	$2.8m1.31%	1.31%	New
17	AIM ETF PRODUCTS TRUST US LRGCP B20 DEC DECW	DECW	96,816	$2.7m1.30%	1.30%	New
18	JANUS DETROIT STR TR HENDRSN SHRT ETF VNLA	VNLA	55,316	$2.7m1.27%	1.27%	New
19	SIMPLIFY EXCHANGE TRADED FUN INTMD TERM TRSRY TYA	TYA	184,079	$2.6m1.24%	1.24%	New
20	AIM ETF PRODUCTS TRUST US LRGCP B20 JUL JULW	JULW	70,931	$2.2m1.05%	1.05%	New
21	SIMPLIFY EXCHANGE TRADED FUN SHORT TERM TREA TUA	TUA	91,543	$2.1m1.00%	1.00%	New
22	MICROSOFT CORP COM MSFT	MSFT	5,587	$2.1m1.00%	1.00%	Reduced -28.9k	-28,879 -83.8%
23	INVESCO EXCHANGE TRADED FD T S&P500 EQL WGT RSP	RSP	13,294	$2.1m0.99%	0.99%	New
24	SCHWAB STRATEGIC TR US LCAP GR ETF SCHG	SCHG	23,122	$1.9m0.91%	0.91%	New
25	VANGUARD WORLD FD INF TECH ETF VGT	VGT	3,717	$1.8m0.85%	0.85%	New
26	APPLE INC COM AAPL	AAPL	9,135	$1.8m0.83%	0.83%	Reduced -42.3k	-42,279 -82.2%
27	VANGUARD WORLD FD MEGA GRWTH IND MGK	MGK	6,602	$1.7m0.81%	0.81%	New
28	ISHARES TR RUS 1000 GRW ETF IWF	IWF	5,554	$1.7m0.80%	0.80%	New
29	VANGUARD INDEX FDS SML CP GRW ETF VBK	VBK	6,626	$1.6m0.76%	0.76%	New
30	AIM ETF PRODUCTS TRUST US LRGCP B10 JUL JULT	JULT	45,443	$1.5m0.72%	0.72%	New
31	VANGUARD BD INDEX FDS TOTAL BND MRKT BND	BND	20,539	$1.5m0.72%	0.72%	New
32	AIM ETF PRODUCTS TRUST ALLIANZIM US LGR AUGT	AUGT	57,958	$1.5m0.71%	0.71%	New
33	FIRST TR EXCHNG TRADED FD VI FT VEST UQ EQT FDEC	FDEC	36,193	$1.4m0.67%	0.67%	New
34	LISTED FD TR TRUESHARES NOV TRUESHARES NOV		40,223	$1.4m0.66%	0.66%	New
35	SIMPLIFY EXCHANGE TRADED FUN US EQT PLS DWNSD SPD	SPD	48,540	$1.4m0.66%	0.66%	New
36	INVESCO ACTVELY MNGD ETC FD OPTIMUM YIELD PDBC	PDBC	103,886	$1.4m0.65%	0.65%	New
37	BELPOINTE PREP LLC UNIT RP LTD LB A OZ	OZ	17,158	$1.3m0.63%	0.63%	New
38	JANUS DETROIT STR TR HENDRSON AAA CL JAAA	JAAA	24,895	$1.3m0.59%	0.59%	New
39	HOME DEPOT INC COM HD	HD	3,283	$1.1m0.54%	0.54%	Reduced -3.5k	-3,501 -51.6%
40	NVIDIA CORPORATION COM NVDA	NVDA	2,267	$1.1m0.53%	0.53%	Reduced -4.4k	-4,412 -66.1%
41	ISHARES TR CORE MSCI INTL IDEV	IDEV	17,177	$1.1m0.52%	0.52%	New
42	ISHARES TR MSCI USA QLT FCT QUAL	QUAL	7,110	$1.0m0.50%	0.50%	New
43	ISHARES INC CORE MSCI EMKT IEMG	IEMG	18,916	$956.8k0.45%	0.45%	New
44	AMAZON COM INC COM AMZN	AMZN	5,096	$774.3k0.37%	0.37%	Reduced -73.7k	-73,718 -93.5%
45	BONDBLOXX ETF TRUST BLOOMBERG ONE YR XONE	XONE	12,815	$637.9k0.30%	0.30%	New
46	SIMPLIFY EXCHANGE TRADED FUN SIMPLIFY INTERST PFIX	PFIX	15,478	$619.1k0.29%	0.29%	New
47	VERIZON COMMUNICATIONS INC COM VZ	VZ	15,644	$589.8k0.28%	0.28%	Reduced -21.6k	-21,613 -58.0%
48	ALPHABET INC CAP STK CL A GOOGL	GOOGL	4,176	$583.3k0.28%	0.28%	Reduced -54.8k	-54,763 -92.9%
49	PIMCO ETF TR ENHAN SHRT MA AC MINT	MINT	5,695	$568.3k0.27%	0.27%	New
50	LYONDELLBASELL INDUSTRIES N SHS - A - LYB	LYB	5,954	$566.1k0.27%	0.27%	New
51	ISHARES TR RUS TP200 VL ETF IWX	IWX	7,792	$546.8k0.26%	0.26%	New
52	BROADCOM INC COM AVGO	AVGO	474	$528.8k0.25%	0.25%	Reduced -595	-595 -55.7%
53	BERKSHIRE HATHAWAY INC DEL CL B NEW BRK.B	BRK.B	1,429	$509.7k0.24%	0.24%	Reduced -4.8k	-4,795 -77.0%
54	ISHARES TR EAFE GRWTH ETF EFG	EFG	4,955	$479.8k0.23%	0.23%	New
55	EXXON MOBIL CORP COM XOM	XOM	4,752	$475.1k0.23%	0.23%	Reduced -10.6k	-10,634 -69.1%
56	AT&T INC COM T	T	26,793	$449.6k0.21%	0.21%	Reduced -16.0k	-16,020 -37.4%
57	MCDONALDS CORP COM MCD	MCD	1,516	$449.5k0.21%	0.21%	Reduced -2.3k	-2,264 -59.9%
58	SPDR SER TR PORTFOLIO LN TSR SPTL	SPTL	15,153	$439.7k0.21%	0.21%	New
59	COMERICA INC COM CMA	CMA	7,835	$437.3k0.21%	0.21%	New
60	VANGUARD SCOTTSDALE FDS MTG-BKD SECS ETF VMBS	VMBS	9,342	$433.1k0.21%	0.21%	New
61	META PLATFORMS INC CL A META	META	1,218	$431.1k0.20%	0.20%	Reduced -2.3k	-2,286 -65.2%
62	MERCK & CO INC COM MRK	MRK	3,749	$408.8k0.19%	0.19%	Reduced -10.5k	-10,482 -73.7%
63	JPMORGAN CHASE & CO COM JPM	JPM	2,375	$404.0k0.19%	0.19%	New
64	ALTRIA GROUP INC COM MO	MO	10,011	$403.8k0.19%	0.19%	New
65	CHEVRON CORP NEW COM CVX	CVX	2,705	$403.4k0.19%	0.19%	Reduced -4.4k	-4,400 -61.9%
66	LAM RESEARCH CORP COM COM		510	$399.5k0.19%	0.19%	Reduced -89	-89 -14.9%
67	SCHWAB STRATEGIC TR INTL EQTY ETF SCHF	SCHF	10,771	$398.1k0.19%	0.19%	New
68	ISHARES TR USD INV GRDE ETF USIG	USIG	7,484	$383.6k0.18%	0.18%	New
69	CISCO SYS INC COM CSCO	CSCO	7,587	$383.3k0.18%	0.18%	Reduced -53.2k	-53,184 -87.5%
70	PHILIP MORRIS INTL INC COM PM	PM	3,789	$356.4k0.17%	0.17%	Reduced -9.4k	-9,368 -71.2%
71	US BANCORP DEL COM NEW USB	USB	8,189	$354.4k0.17%	0.17%	Reduced -2.5k	-2,464 -23.1%
72	ISHARES TR S&P 100 ETF OEF	OEF	1,547	$345.7k0.16%	0.16%	New
73	CENCORA INC COM COR	COR	1,674	$343.8k0.16%	0.16%	New
74	TESLA INC COM TSLA	TSLA	1,382	$343.4k0.16%	0.16%	Reduced -5.6k	-5,625 -80.3%
75	CGI INC CL A SUB VTG GIB	GIB	3,176	$340.5k0.16%	0.16%	New
76	S&P GLOBAL INC COM SPGI	SPGI	770	$339.4k0.16%	0.16%	New
77	FIRST TR EXCHNG TRADED FD VI FT VEST US EQT FAPR	FAPR	9,591	$335.2k0.16%	0.16%	New
78	EXELON CORP COM EXC	EXC	9,112	$327.1k0.15%	0.15%	New
79	SPDR SERIES TRUST PORTFOLI S&P1500 SPTM	SPTM	5,521	$322.7k0.15%	0.15%	New
80	ISHARES TR IBONDS 25 TRM HG IBHE	IBHE	13,695	$316.3k0.15%	0.15%	New
81	PRUDENTIAL FINL INC COM PRU	PRU	2,998	$311.0k0.15%	0.15%	New
82	UNITEDHEALTH GROUP INC COM UNH	UNH	590	$310.4k0.15%	0.15%	Reduced -5.8k	-5,793 -90.8%
83	IDEX CORP COM IEX	IEX	1,407	$305.5k0.14%	0.14%	Reduced -1.9k	-1,869 -57.0%
84	HP INC COM HPQ	HPQ	10,041	$302.1k0.14%	0.14%	New
85	PEPSICO INC COM PEP	PEP	1,771	$300.7k0.14%	0.14%	Reduced -3.5k	-3,549 -66.7%
86	ELI LILLY & CO COM LLY	LLY	515	$299.9k0.14%	0.14%	Reduced -1.2k	-1,202 -70.0%
87	KIMBERLY-CLARK CORP COM KMB	KMB	2,452	$298.0k0.14%	0.14%	Added +640	+640 35.3%
88	ISHARES TR EAFE VALUE ETF EFV	EFV	5,717	$297.9k0.14%	0.14%	New
89	ISHARES TR RUS MDCP VAL ETF IWS	IWS	2,552	$296.8k0.14%	0.14%	New
90	TRUIST FINL CORP COM TFC	TFC	7,878	$290.8k0.14%	0.14%	New
91	JOHNSON & JOHNSON COM JNJ	JNJ	1,837	$287.9k0.14%	0.14%	Reduced -7.5k	-7,492 -80.3%
92	ENTERGY CORP NEW COM ETR	ETR	2,827	$286.0k0.14%	0.14%	New
93	PFIZER INC COM PFE	PFE	9,770	$281.3k0.13%	0.13%	Reduced -16.7k	-16,697 -63.1%
94	ABBVIE INC COM ABBV	ABBV	1,792	$277.7k0.13%	0.13%	Reduced -6.7k	-6,653 -78.8%
95	VISA INC COM CL A V	V	1,046	$272.3k0.13%	0.13%	Reduced -13.3k	-13,296 -92.7%
96	SPDR SER TR SSGA US LRG ETF LGLV	LGLV	1,874	$271.7k0.13%	0.13%	New
97	PROCTER AND GAMBLE CO COM PG	PG	1,853	$271.5k0.13%	0.13%	Reduced -9.2k	-9,183 -83.2%
98	INTERNATIONAL BUSINESS MACHS COM IBM	IBM	1,648	$269.5k0.13%	0.13%	Reduced -4.4k	-4,385 -72.7%
99	WALMART INC COM WMT	WMT	1,696	$267.3k0.13%	0.13%	Reduced -3.8k	-3,769 -69.0%
100	THERMO FISHER SCIENTIFIC INC COM TMO	TMO	502	$266.5k0.13%	0.13%	Reduced -3.2k	-3,154 -86.3%

Sold out since Q3 2023

Security	Ticker	Shares held before	Value then
SPDR SER TR CWB	CWB	388,191	$20.2m388.2k shares
J P MORGAN EXCHANGE TRADED F JPST	JPST	289,705	$14.5m289.7k shares
PGIM ETF TR PULS	PULS	212,370	$10.5m212.4k shares
VANECK ETF TRUST BIZD	BIZD	128,331	$6.3m128.3k shares
ADOBE INC ADBE	ADBE	10,771	$5.5m10.8k shares
NETFLIX INC NFLX	NFLX	13,606	$5.1m13.6k shares
SERVICENOW INC NOW	NOW	6,752	$3.8m6.8k shares
BONDBLOXX ETF TRUST XHLF	XHLF	72,490	$3.6m72.5k shares
ACCENTURE PLC IRELAND ACN	ACN	10,914	$3.4m10.9k shares
MASTERCARD INCORPORATED MA	MA	7,952	$3.1m8.0k shares
FRANKLIN TEMPLETON ETF TR FLJP	FLJP	92,513	$2.7m92.5k shares
NOVO-NORDISK A S NVO	NVO	29,458	$2.7m29.5k shares
AIRBNB INC ABNB	ABNB	18,932	$2.6m18.9k shares
ABBOTT LABS ABT	ABT	23,477	$2.3m23.5k shares
PAYPAL HLDGS INC PYPL	PYPL	36,435	$2.1m36.4k shares
AUTODESK INC ADSK	ADSK	9,688	$2.0m9.7k shares
SPDR S&P MIDCAP 400 ETF TR MDY	MDY	4,377	$2.0m4.4k shares
MEDTRONIC PLC MDT	MDT	24,284	$1.9m24.3k shares
NIKE INC NKE	NKE	19,408	$1.9m19.4k shares
RYAN SPECIALTY HOLDINGS INC RYAN	RYAN	38,113	$1.8m38.1k shares
JPMORGAN CHASE & CO AMJ	AMJ	12,069	$1.8m12.1k shares
SPS COMM INC SPSC	SPSC	9,579	$1.6m9.6k shares
RTX CORPORATION RTX	RTX	20,746	$1.5m20.7k shares
VANGUARD MUN BD FDS VTEB	VTEB	29,887	$1.4m29.9k shares
WISDOMTREE TR USFR	USFR	27,224	$1.4m27.2k shares