Heritage Wealth Advisors

RICHMOND, VA · CIK 1591122 · 13F filing filed 2024-12-12

SEC-registered investment adviser since 2005 · limited liability company

Assets managed$4.9bn
Staff36 · 18 in investment roles
Main clients (by assets)High net worth individuals 54%, Charities 34%, Companies 7%
Private funds9 · $255.4m gross assets
Form ADV · 2026-07-30SEC adviser record

$1.9bn reported value +5.3% vs Q1 2023

574positions

53.4%in top 10

30 new 96 added 104 reduced 40 sold out vs Q1 2023

Holdings, Q2 2023

The small lines show how much was held over the last 4 quarters (adjusted for stock splits).

#	Security	Ticker	Shares	Value	% of portfolio	Change	Shares change
1	ISHARES TR CORE S&P500 ETF IVV	IVV	706,185	$314.8m16.66%	16.66%	Reduced -20.5k	-20,524 -2.8%
2	VANGUARD MALVERN FDS STRM INFPROIDX VTIP	VTIP	4,292,494	$203.6m10.77%	10.77%	Reduced -47.7k	-47,673 -1.1%
3	ISHARES TR CORE MSCI EAFE IEFA	IEFA	1,642,175	$110.8m5.87%	5.87%	Reduced -15.7k	-15,715 -0.9%
4	MICROSOFT CORP COM MSFT	MSFT	184,173	$62.7m3.32%	3.32%	Added +613	+613 0.3%
5	ISHARES TR CORE S&P TTL STK ITOT	ITOT	571,905	$56.0m2.96%	2.96%	Reduced -226	-226 -0.0%
6	APPLE INC COM AAPL	AAPL	287,064	$55.7m2.95%	2.95%	Reduced -13.7k	-13,707 -4.6%
7	MERCK & CO INC COM MRK	MRK	480,467	$55.4m2.93%	2.93%	Added +3.4k	+3,446 0.7%
8	SPDR S&P 500 ETF TR TR UNIT SPY	SPY	120,585	$53.5m2.83%	2.83%	Reduced -2.1k	-2,131 -1.7%
9	ISHARES TR RUS MDCP VAL ETF IWS	IWS	470,367	$51.7m2.73%	2.73%	Added +6.9k	+6,929 1.5%
10	UNITEDHEALTH GROUP INC COM UNH	UNH	93,645	$45.0m2.38%	2.38%	Added +2.0k	+1,982 2.2%
11	BERKSHIRE HATHAWAY INC DEL CL B NEW BRK.B	BRK.B	129,343	$44.1m2.33%	2.33%	Added +1.1k	+1,147 0.9%
12	ISHARES INC CORE MSCI EMKT IEMG	IEMG	875,173	$43.1m2.28%	2.28%	Added +18.0k	+17,995 2.1%
13	MASTERCARD INCORPORATED CL A MA	MA	106,257	$41.8m2.21%	2.21%	Added +2.2k	+2,158 2.1%
14	RTX CORPORATION COM RTX	RTX	423,631	$41.5m2.20%	2.20%	Added +9.8k	+9,833 2.4%
15	JOHNSON & JOHNSON COM JNJ	JNJ	248,551	$41.1m2.18%	2.18%	Added +8.9k	+8,931 3.7%
16	PEPSICO INC COM PEP	PEP	220,136	$40.8m2.16%	2.16%	Added +3.9k	+3,935 1.8%
17	MEDTRONIC PLC SHS MDT	MDT	461,248	$40.6m2.15%	2.15%	Added +11.3k	+11,302 2.5%
18	ALPHABET INC CAP STK CL C GOOG	GOOG	330,950	$40.0m2.12%	2.12%	Added +6.0k	+6,013 1.9%
19	COMCAST CORP NEW CL A CMCSA	CMCSA	935,762	$38.9m2.06%	2.06%	Added +18.7k	+18,657 2.0%
20	NEWMONT CORP COM NEM	NEM	732,564	$31.3m1.65%	1.65%	Added +15.1k	+15,061 2.1%
21	BROOKFIELD CORP CL A LTD VT SH BN	BN	894,625	$30.1m1.59%	1.59%	Added +41.0k	+41,041 4.8%
22	PROGRESSIVE CORP COM PGR	PGR	224,388	$29.7m1.57%	1.57%	Added +3.5k	+3,470 1.6%
23	WALMART INC COM WMT	WMT	187,961	$29.5m1.56%	1.56%	Added +1.7k	+1,727 0.9%
24	CONOCOPHILLIPS COM COP	COP	278,417	$28.8m1.53%	1.53%	Added +17.1k	+17,090 6.5%
25	UNION PAC CORP COM UNP	UNP	134,799	$27.6m1.46%	1.46%	Added +4.7k	+4,731 3.6%
26	HOME DEPOT INC COM HD	HD	86,988	$27.0m1.43%	1.43%	Added +2.5k	+2,471 2.9%
27	MARKEL GROUP INC COM MKL	MKL	16,154	$22.3m1.18%	1.18%	Reduced -1.0k	-1,002 -5.8%
28	US BANCORP DEL COM NEW USB	USB	676,002	$22.3m1.18%	1.18%	Added +70.2k	+70,221 11.6%
29	DISNEY WALT CO COM DIS	DIS	213,032	$19.0m1.01%	1.01%	Added +3.8k	+3,753 1.8%
30	WILLIAMS COS INC COM WMB	WMB	410,798	$13.4m0.71%	0.71%	Added +13.0k	+13,039 3.3%
31	ISHARES TR MSCI EAFE ETF EFA	EFA	175,794	$12.7m0.67%	0.67%	Added +2.4k	+2,356 1.4%
32	ISHARES TR MSCI ACWI EX US ACWX	ACWX	215,350	$10.6m0.56%	0.56%	Unchanged
33	ENTERPRISE PRODS PARTNERS L COM EPD	EPD	350,134	$9.2m0.49%	0.49%	Reduced -263	-263 -0.1%
34	VANGUARD SPECIALIZED FUNDS DIV APP ETF VIG	VIG	54,317	$8.8m0.47%	0.47%	Reduced -3.6k	-3,636 -6.3%
35	PHILIP MORRIS INTL INC COM PM	PM	85,334	$8.3m0.44%	0.44%	Added +22.7k	+22,699 36.2%
36	VISA INC COM CL A V	V	21,702	$5.2m0.27%	0.27%	Reduced -53	-53 -0.2%
37	ALPHABET INC CAP STK CL A GOOGL	GOOGL	41,475	$5.0m0.26%	0.26%	Added +320	+320 0.8%
38	ISHARES TR MSCI EMG MKT ETF EEM	EEM	121,558	$4.8m0.25%	0.25%	Unchanged
39	AMAZON COM INC COM AMZN	AMZN	33,156	$4.3m0.23%	0.23%	Reduced -121	-121 -0.4%
40	ISHARES TR S&P 500 GRWT ETF IVW	IVW	60,488	$4.3m0.23%	0.23%	Reduced -127	-127 -0.2%
41	ALTRIA GROUP INC COM MO	MO	87,108	$3.9m0.21%	0.21%	Added +22.7k	+22,728 35.3%
42	EXXON MOBIL CORP COM XOM	XOM	35,639	$3.8m0.20%	0.20%	Unchanged
43	MCDONALDS CORP COM MCD	MCD	11,776	$3.5m0.19%	0.19%	Reduced -428	-428 -3.5%
44	ISHARES TR S&P 100 ETF OEF	OEF	16,968	$3.5m0.19%	0.19%	Reduced -215	-215 -1.2%
45	SELECT SECTOR SPDR TR TECHNOLOGY XLK	XLK	19,491	$3.4m0.18%	0.18%	Reduced -325	-325 -1.6%
46	NVIDIA CORPORATION COM NVDA	NVDA	7,605	$3.2m0.17%	0.17%	Added +3.7k	+3,668 93.2%
47	UDR INC COM UDR	UDR	63,328	$2.7m0.14%	0.14%	Unchanged
48	MONDELEZ INTL INC CL A MDLZ	MDLZ	34,994	$2.6m0.14%	0.14%	Added +2.4k	+2,427 7.5%
49	JPMORGAN CHASE & CO COM JPM	JPM	17,529	$2.5m0.13%	0.13%	Added +88	+88 0.5%
50	LOWES COS INC COM LOW	LOW	11,266	$2.5m0.13%	0.13%	Added +45	+45 0.4%
51	MARSH & MCLENNAN COS INC COM MRSH	MRSH	12,952	$2.4m0.13%	0.13%	Reduced -158	-158 -1.2%
52	CSX CORP COM CSX	CSX	69,657	$2.4m0.13%	0.13%	Added +144	+144 0.2%
53	ELEVANCE HEALTH INC COM ELV	ELV	5,147	$2.3m0.12%	0.12%	Added +5	+5 0.1%
54	Berkshire Hat A 100th COM COM		400	$2.1m0.11%	0.11%	Unchanged
55	INVESCO EXCHANGE TRADED FD T S&P500 EQL WGT RSP	RSP	13,498	$2.0m0.11%	0.11%	Added +42	+42 0.3%
56	ORACLE CORP COM ORCL	ORCL	16,886	$2.0m0.11%	0.11%	Reduced -700	-700 -4.0%
57	PROCTER AND GAMBLE CO COM PG	PG	12,761	$1.9m0.10%	0.10%	Reduced -60	-60 -0.5%
58	VANGUARD INDEX FDS TOTAL STK MKT VTI	VTI	7,595	$1.7m0.09%	0.09%	Unchanged
59	COSTCO WHSL CORP NEW COM COST	COST	2,995	$1.6m0.09%	0.09%	Added +84	+84 2.9%
60	AMERICAN CENTY ETF TR US QUALITY VAL VALQ	VALQ	31,116	$1.5m0.08%	0.08%	Reduced -201	-201 -0.6%
61	CARMAX INC COM KMX	KMX	17,820	$1.5m0.08%	0.08%	Unchanged
62	CHEVRON CORP NEW COM CVX	CVX	9,341	$1.5m0.08%	0.08%	Reduced -65	-65 -0.7%
63	RAYMOND JAMES FINL INC COM RJF	RJF	13,860	$1.4m0.08%	0.08%	Unchanged
64	THERMO FISHER SCIENTIFIC INC COM TMO	TMO	2,620	$1.4m0.07%	0.07%	Added +16	+16 0.6%
65	ABBVIE INC COM ABBV	ABBV	9,984	$1.3m0.07%	0.07%	Reduced -20	-20 -0.2%
66	ISHARES TR ESG AW MSCI EAFE ESGD	ESGD	18,437	$1.3m0.07%	0.07%	Added +8.1k	+8,120 78.7%
67	BLUE RIDGE BANKSHARES INC VA COM BRBS	BRBS	149,733	$1.3m0.07%	0.07%	Added +2	+2 0.0%
68	TRUIST FINL CORP COM TFC	TFC	43,354	$1.3m0.07%	0.07%	Reduced -1.8k	-1,751 -3.9%
69	VANGUARD INDEX FDS MID CAP ETF VO	VO	5,896	$1.3m0.07%	0.07%	Added +309	+309 5.5%
70	SELECT SECTOR SPDR TR SBI INT-UTILS XLU	XLU	19,735	$1.3m0.07%	0.07%	Reduced -23	-23 -0.1%
71	ILLINOIS TOOL WKS INC COM ITW	ITW	5,139	$1.3m0.07%	0.07%	Unchanged
72	ABBOTT LABS COM ABT	ABT	11,701	$1.3m0.07%	0.07%	Reduced -555	-555 -4.5%
73	WASTE MGMT INC DEL COM WM	WM	7,294	$1.3m0.07%	0.07%	Added +29	+29 0.4%
74	ZOETIS INC CL A ZTS	ZTS	7,062	$1.2m0.06%	0.06%	Added +16	+16 0.2%
75	CISCO SYS INC COM CSCO	CSCO	23,383	$1.2m0.06%	0.06%	Reduced -1.2k	-1,155 -4.7%
76	COCA COLA CO COM KO	KO	19,418	$1.2m0.06%	0.06%	Reduced -200	-200 -1.0%
77	ISHARES TR RUS MID CAP ETF IWR	IWR	15,770	$1.2m0.06%	0.06%	Unchanged
78	DOMINION ENERGY INC COM D	D	21,732	$1.1m0.06%	0.06%	Added +1	+1 0.0%
79	ISHARES TR RUSSELL 2000 ETF IWM	IWM	5,828	$1.1m0.06%	0.06%	Added +19	+19 0.3%
80	ISHARES TR RUS 1000 ETF IWB	IWB	4,400	$1.1m0.06%	0.06%	Unchanged
81	UNIVERSAL CORP VA COM UVV	UVV	21,409	$1.1m0.06%	0.06%	Added +3.0k	+2,984 16.2%
82	GENERAL DYNAMICS CORP COM GD	GD	4,842	$1.0m0.06%	0.06%	Reduced -66	-66 -1.3%
83	BANK AMERICA CORP COM BAC	BAC	36,005	$1.0m0.05%	0.05%	Reduced -14	-14 -0.0%
84	AUTOMATIC DATA PROCESSING IN COM ADP	ADP	4,459	$980.0k0.05%	0.05%	Reduced -21	-21 -0.5%
85	UNITED PARCEL SERVICE INC CL B UPS	UPS	5,196	$931.3k0.05%	0.05%	Unchanged
86	STARBUCKS CORP COM SBUX	SBUX	9,259	$917.2k0.05%	0.05%	Added +212	+212 2.3%
87	OWENS & MINOR INC NEW COM ACH	ACH	48,000	$913.9k0.05%	0.05%	Unchanged
88	NORFOLK SOUTHN CORP COM NSC	NSC	3,995	$905.9k0.05%	0.05%	Unchanged
89	VANGUARD INDEX FDS SMALL CP ETF VB	VB	4,488	$892.6k0.05%	0.05%	Added +402	+402 9.8%
90	AMGEN INC COM AMGN	AMGN	3,979	$883.4k0.05%	0.05%	Reduced -37	-37 -0.9%
91	DIMENSIONAL ETF TRUST US CORE EQUITY 2 DFAC	DFAC	32,405	$879.8k0.05%	0.05%	Unchanged
92	AIR PRODS & CHEMS INC COM APD	APD	2,892	$866.4k0.05%	0.05%	Reduced -8	-8 -0.3%
93	VANGUARD WHITEHALL FDS HIGH DIV YLD VYM	VYM	7,995	$848.0k0.04%	0.04%	Unchanged
94	DIAGEO PLC SPON ADR NEW DEO	DEO	4,835	$838.8k0.04%	0.04%	Unchanged
95	TRANE TECHNOLOGIES PLC SHS TT	TT	4,360	$833.9k0.04%	0.04%	Unchanged
96	HONEYWELL INTL INC COM COM		3,931	$815.6k0.04%	0.04%	Added +26	+26 0.7%
97	QUALCOMM INC COM QCOM	QCOM	6,849	$815.3k0.04%	0.04%	Added +254	+254 3.9%
98	INTUITIVE SURGICAL INC COM NEW ISRG	ISRG	2,373	$811.4k0.04%	0.04%	Added +12	+12 0.5%
99	ADOBE INC COM ADBE	ADBE	1,589	$777.0k0.04%	0.04%	Added +15	+15 0.9%
100	PLYMOUTH INDL REIT INC COM PLYM	PLYM	33,100	$762.0k0.04%	0.04%	Unchanged

Sold out since Q1 2023

Security	Ticker	Shares held before	Value then
22ND CENTY GROUP INC		126,823	$97.5k126.8k shares
SPDR SERIES TRUST SPYG	SPYG	1,182	$65.4k1.2k shares
SPDR SERIES TRUST SPYM	SPYM	791	$38.1k791 shares
TE CONNECTIVITY LTD TEL1USD	TEL1USD	182	$23.9k182 shares
TYSON FOODS INC TSN	TSN	300	$17.8k300 shares
PACER FDS TR ALTL	ALTL	427	$16.2k427 shares
VANGUARD SCOTTSDALE FDS VCSH	VCSH	208	$15.9k208 shares
FASTENAL CO FAST	FAST	265	$14.3k265 shares
FIRST TR VALUE LINE DIVID IN FVD	FVD	294	$11.8k294 shares
WISDOMTREE TR USFR	USFR	217	$10.9k217 shares
SERVICENOW INC NOW	NOW	19	$8.8k19 shares
ISHARES TR KXI	KXI	91	$5.6k91 shares
TEXAS PACIFIC LAND CORPORATI TPL	TPL	3	$5.1k3 shares
Mayne Pharma Group Ltd MAYNF	MAYNF	2,000	$5.0k2.0k shares
PROSHARES TR II		526	$4.8k526 shares
ISHARES TR MCHI	MCHI	95	$4.7k95 shares
VANGUARD SCOTTSDALE FDS VONG	VONG	74	$4.7k74 shares
INARI MED INC NARI	NARI	75	$4.6k75 shares
SPDR SER TR SDY	SDY	36	$4.5k36 shares
ISHARES TR IXJ	IXJ	52	$4.3k52 shares
SPDR SER TR SPTS	SPTS	124	$3.6k124 shares
KKR & CO INC KKR	KKR	65	$3.4k65 shares
BALL CORP BALL	BALL	61	$3.4k61 shares
COHERENT CORP COHR	COHR	87	$3.3k87 shares
J P MORGAN EXCHANGE TRADED F BBJP	BBJP	64	$3.1k64 shares