Heritage Wealth Management, Inc. /CA/
SAN DIEGO, CA · CIK 2012170 · 13F filing filed 2024-02-14
No investment adviser registration (Form ADV) found for this filer. It may be a parent company whose subsidiaries are the registered advisers, a bank or insurer, or a manager based outside the US.
$92.8m
reported value
81positions
54.0%in top 10
—no comparable previous quarter
Options: 1 call positions ($24.9m notional), 30 put positions ($7.3m notional) – listed below, not included above.
Holdings, Q4 2023
The small lines show how much was held over the last 4 quarters (adjusted for stock splits).
| Security | Value | Change |
|---|---|---|
| AMERICAN CENTY ETF TR AVLV | $10.5m11.33% | First filing |
| SCHWAB STRATEGIC TR SCHG | $7.7m8.34% | First filing |
| DIMENSIONAL ETF TRUST DFAC | $5.6m5.99% | First filing |
| VANGUARD SCOTTSDALE FDS VGSH | $5.4m5.76% | First filing |
| APPLE INC AAPL | $5.0m5.37% | First filing |
| SCHWAB STRATEGIC TR SCHR | $4.1m4.42% | First filing |
| ISHARES TR LQD | $3.4m3.62% | First filing |
| VANGUARD BD INDEX FDS BND | $2.9m3.14% | First filing |
| ISHARES TR TLT | $2.9m3.09% | First filing |
| ISHARES TR CMF | $2.7m2.91% | First filing |
| DIMENSIONAL ETF TRUST DFAE | $2.4m2.58% | First filing |
| SSGA ACTIVE ETF TR TOTL | $1.8m1.93% | First filing |
| DIMENSIONAL ETF TRUST DFAI | $1.8m1.90% | First filing |
| ISHARES TR GOVT | $1.6m1.74% | First filing |
| MICROSOFT CORP MSFT | $1.6m1.71% | First filing |
| ISHARES TR AGG | $1.6m1.68% | First filing |
| ISHARES TR IJJ | $1.5m1.64% | First filing |
| QUALCOMM INC QCOM | $1.5m1.62% | First filing |
| SPDR SER TR MDYG | $1.3m1.41% | First filing |
| DIMENSIONAL ETF TRUST DFAX | $1.3m1.39% | First filing |
| AMERICAN CENTY ETF TR AVUV | $1.2m1.28% | First filing |
| HOME DEPOT INC HD | $1.1m1.15% | First filing |
| VANGUARD INDEX FDS VBK | $1.0m1.13% | First filing |
| SSGA ACTIVE ETF TR SRLN | $997.9k1.08% | First filing |
| ISHARES TR HYG | $965.1k1.04% | First filing |
| INVESCO QQQ TR QQQ | $955.0k1.03% | First filing |
| DIMENSIONAL ETF TRUST US REAL ESTATE E | $925.8k1.00% | First filing |
| INTEL CORP INTC | $922.6k0.99% | First filing |
| ISHARES TR SUB | $895.9k0.97% | First filing |
| SPDR SER TR HYMB | $857.9k0.92% | First filing |
| DIMENSIONAL ETF TRUST DFNM | $771.1k0.83% | First filing |
| COUPANG INC CPNG | $753.7k0.81% | First filing |
| STRYKER CORPORATION SYK | $732.8k0.79% | First filing |
| META PLATFORMS INC META | $728.1k0.78% | First filing |
| ALPHABET INC GOOGL | $708.1k0.76% | First filing |
| AMAZON COM INC AMZN | $645.0k0.69% | First filing |
| ELI LILLY & CO LLY | $601.6k0.65% | First filing |
| PEPSICO INC PEP | $525.2k0.57% | First filing |
| WALMART INC WMT | $521.4k0.56% | First filing |
| SPDR S&P 500 ETF TR SPY | $505.3k0.54% | First filing |
| NVIDIA CORPORATION NVDA | $476.9k0.51% | First filing |
| UNITEDHEALTH GROUP INC UNH | $476.5k0.51% | First filing |
| ARK ETF TR ARKK | $432.8k0.47% | First filing |
| JOHNSON & JOHNSON JNJ | $420.5k0.45% | First filing |
| CISCO SYS INC CSCO | $419.9k0.45% | First filing |
| NIKE INC NKE | $390.0k0.42% | First filing |
| ORACLE CORP ORCL | $384.7k0.41% | First filing |
| SPDR SER TR SHM | $380.0k0.41% | First filing |
| ISHARES TR IWF | $372.9k0.40% | First filing |
| EXXON MOBIL CORP XOM | $359.0k0.39% | First filing |
| STARBUCKS CORP SBUX | $350.2k0.38% | First filing |
| SPDR SERIES TRUST SPYV | $309.1k0.33% | First filing |
| SPDR SERIES TRUST SPYG | $305.1k0.33% | First filing |
| VANGUARD INDEX FDS VTV | $287.6k0.31% | First filing |
| MCDONALDS CORP MCD | $287.6k0.31% | First filing |
| RTX CORPORATION RTX | $286.1k0.31% | First filing |
| CHEVRON CORP NEW CVX | $283.2k0.31% | First filing |
| DIMENSIONAL ETF TRUST DFAU | $275.7k0.30% | First filing |
| VANGUARD WORLD FD VGT | $248.3k0.27% | First filing |
| EXCHANGE TRADED CONCEPTS TRU EMQQ | $247.3k0.27% | First filing |
| BERKSHIRE HATHAWAY INC DEL BRK.B | $237.2k0.26% | First filing |
| TEXAS INSTRS INC TXN | $233.7k0.25% | First filing |
| ADOBE INC ADBE | $233.3k0.25% | First filing |
| ACCENTURE PLC IRELAND ACN | $229.8k0.25% | First filing |
| VANGUARD INDEX FDS VOO | $213.2k0.23% | First filing |
| ISHARES TR IVV | $209.7k0.23% | First filing |
| PROCTER AND GAMBLE CO PG | $208.4k0.22% | First filing |
| PIMCO ETF TR MINT | $200.4k0.22% | First filing |
| ALPHABET INC GOOG | $197.3k0.21% | First filing |
| MERCK & CO INC MRK | $195.1k0.21% | First filing |
| JPMORGAN CHASE & CO JPM | $188.0k0.20% | First filing |
| BANK AMERICA CORP BAC | $160.2k0.17% | First filing |
| VIRTUS DIVIDEND INTEREST & P NFJ | $155.2k0.17% | First filing |
| ABRDN TOTAL DYNAMIC DIVIDEND XAODX | $108.7k0.12% | First filing |
| MIMEDX GROUP INC MDXG | $87.7k0.09% | First filing |
| NUVEEN CR STRATEGIES INCOME XJQCX | $70.7k0.08% | First filing |
| CBRE GBL REAL ESTATE INC FD COM | $67.8k0.07% | First filing |
| VIRTUS CONVERTIBLE & INCOME COM | $34.3k0.04% | First filing |
| VIRTUS CONVERTIBLE & INC FD COM | $30.8k0.03% | First filing |
| AMARIN CORP PLC SPONS ADR NEW | $13.1k0.01% | First filing |
| HNR ACQUISITION CORP EONR.WS | $9.8k0.01% | First filing |
Options (notional value)
| Underlying | Notional | Change |
|---|---|---|
| SPDR S&P 500 ETF TR SPY · Call | $24.9m52.3k shares | First filing |
| APPLE INC AAPL · Put | $1.4m7.1k shares | First filing |
| QUALCOMM INC QCOM · Put | $824.4k5.7k shares | First filing |
| STRYKER CORPORATION SYK · Put | $718.7k2.4k shares | First filing |
| HOME DEPOT INC HD · Put | $623.8k1.8k shares | First filing |
| MICROSOFT CORP MSFT · Put | $564.0k1.5k shares | First filing |
| NIKE INC NKE · Put | $347.4k3.2k shares | First filing |
| STARBUCKS CORP SBUX · Put | $297.6k3.1k shares | First filing |
| META PLATFORMS INC META · Put | $283.2k800 shares | First filing |
| ALPHABET INC GOOGL · Put | $265.4k1.9k shares | First filing |
| CISCO SYS INC CSCO · Put | $207.1k4.1k shares | First filing |
| JOHNSON & JOHNSON JNJ · Put | $203.8k1.3k shares | First filing |
| WALMART INC WMT · Put | $173.4k1.1k shares | First filing |
| PEPSICO INC PEP · Put | $152.8k900 shares | First filing |
| MCDONALDS CORP MCD · Put | $148.3k500 shares | First filing |
| TEXAS INSTRS INC TXN · Put | $136.4k800 shares | First filing |
| AMAZON COM INC AMZN · Put | $121.6k800 shares | First filing |
| UNITEDHEALTH GROUP INC UNH · Put | $105.3k200 shares | First filing |
| ACCENTURE PLC IRELAND ACN · Put | $105.3k300 shares | First filing |
| PROCTER AND GAMBLE CO PG · Put | $102.6k700 shares | First filing |
| CHEVRON CORP NEW CVX · Put | $74.6k500 shares | First filing |
| BANK AMERICA CORP BAC · Put | $70.7k2.1k shares | First filing |
| INTEL CORP INTC · Put | $70.3k1.4k shares | First filing |
| JPMORGAN CHASE & CO JPM · Put | $68.1k400 shares | First filing |
| EXXON MOBIL CORP XOM · Put | $60.0k600 shares | First filing |