My Personal CFO, LLC

VANCOUVER, WA · CIK 1916366 · 13F filing filed 2024-07-26

No investment adviser registration (Form ADV) found for this filer. It may be a parent company whose subsidiaries are the registered advisers, a bank or insurer, or a manager based outside the US.

$187.3m reported value +8.0% vs Q1 2024

101positions

52.6%in top 10

6 new 35 added 37 reduced 2 sold out vs Q1 2024

Holdings, Q2 2024

The small lines show how much was held over the last 4 quarters (adjusted for stock splits).

#	Security	Ticker	Shares	Value	% of portfolio	Change	Shares change
1	VANGUARD INDEX FDS TOTAL STK MKT VTI	VTI	88,561	$23.7m12.65%	12.65%	Added +6.0k	+6,002 7.3%
2	MICROSOFT CORP COM MSFT	MSFT	39,817	$17.8m9.50%	9.50%	Added +12.0k	+12,012 43.2%
3	OKTA INC CL A OKTA	OKTA	119,627	$11.2m5.98%	5.98%	Reduced -11	-11 -0.0%
4	AMERICAN CENTY ETF TR US EQT ETF AVUS	AVUS	109,329	$9.9m5.26%	5.26%	Added +9.0k	+8,978 8.9%
5	STAGWELL INC COM CL A STGW	STGW	1,349,440	$9.2m4.91%	4.91%	Reduced -41.4k	-41,407 -3.0%
6	INVESCO QQQ TR UNIT SER 1 QQQ	QQQ	15,654	$7.5m4.00%	4.00%	Added +650	+650 4.3%
7	APPLE INC COM AAPL	AAPL	28,002	$5.9m3.15%	3.15%	Added +179	+179 0.6%
8	SPDR S&P 500 ETF TR TR UNIT SPY	SPY	8,714	$4.7m2.53%	2.53%	Added +104	+104 1.2%
9	DIMENSIONAL ETF TRUST US CORE EQT MKT DFAU	DFAU	119,625	$4.5m2.39%	2.39%	Added +3.4k	+3,358 2.9%
10	ISHARES TR EAFE SML CP ETF SCZ	SCZ	68,518	$4.2m2.25%	2.25%	Added +4.9k	+4,948 7.8%
11	BERKSHIRE HATHAWAY INC DEL CL B NEW BRK.B	BRK.B	8,698	$3.5m1.89%	1.89%	Reduced -21	-21 -0.2%
12	INNOVATOR ETFS TRUST US EQT BUFR APR BAPR	BAPR	83,420	$3.5m1.85%	1.85%	Added +24.0k	+24,020 40.4%
13	INNOVATOR ETFS TRUST US EQTY BUFR FEB BFEB	BFEB	74,825	$3.0m1.62%	1.62%	Reduced -300	-300 -0.4%
14	VANGUARD INDEX FDS MID CAP ETF VO	VO	12,522	$3.0m1.62%	1.62%	Added +2.5k	+2,501 25.0%
15	INNOVATOR ETFS TRUST US EQTY BUF DEC BDEC	BDEC	68,480	$2.9m1.53%	1.53%	Reduced -1.2k	-1,200 -1.7%
16	NVIDIA CORPORATION COM NVDA	NVDA	22,088	$2.7m1.46%	1.46%	Reduced -452	-452 -2.0%
17	VANGUARD INDEX FDS REAL ESTATE ETF VNQ	VNQ	32,283	$2.7m1.44%	1.44%	Added +2.2k	+2,183 7.2%
18	VANGUARD WORLD FD ESG US STK ETF ESGV	ESGV	27,728	$2.7m1.43%	1.43%	Added +2	+2 0.0%
19	ISHARES TR SELECT DIVID ETF DVY	DVY	19,817	$2.4m1.28%	1.28%	Reduced -1.8k	-1,799 -8.3%
20	INNOVATOR ETFS TRUST US EQTY BUFR MAR BMAR	BMAR	52,310	$2.3m1.21%	1.21%	Unchanged
21	INNOVATOR ETFS TRUST US EQTY BUFR JAN BJAN	BJAN	47,390	$2.1m1.14%	1.14%	Unchanged
22	VANGUARD WORLD FD ENERGY ETF VDE	VDE	16,282	$2.1m1.11%	1.11%	Added +86	+86 0.5%
23	VANGUARD WHITEHALL FDS HIGH DIV YLD VYM	VYM	17,165	$2.0m1.09%	1.09%	Unchanged
24	SPDR SERIES TRUST PORTFOLIO S&P500 SPYM	SPYM	30,748	$2.0m1.05%	1.05%	Added +748	+748 2.5%
25	INNOVATOR ETFS TRUST US EQTY BUFR JUL BJUL	BJUL	46,920	$2.0m1.05%	1.05%	Added +9.9k	+9,900 26.7%
26	INNOVATOR ETFS TRUST US EQTY BUF NOV BNOV	BNOV	50,950	$1.9m1.02%	1.02%	Unchanged
27	INNOVATOR ETFS TRUST INTRNL DEV JAN IJAN	IJAN	60,150	$1.9m1.01%	1.01%	Unchanged
28	ISHARES TR MSCI INTL QUALTY IQLT	IQLT	45,810	$1.8m0.95%	0.95%	Added +7.9k	+7,871 20.8%
29	INNOVATOR ETFS TRUST GRWT100 PWR BF NJAN	NJAN	39,000	$1.8m0.94%	0.94%	Unchanged
30	ISHARES TR CORE S&P500 ETF IVV	IVV	3,196	$1.7m0.93%	0.93%	Added +98	+98 3.2%
31	APPLIED MATLS INC COM AMAT	AMAT	7,098	$1.7m0.89%	0.89%	Reduced -43	-43 -0.6%
32	ISHARES TR US HLTHCARE ETF IYH	IYH	24,750	$1.5m0.81%	0.81%	Unchanged
33	ISHARES TR CORE S&P TTL STK ITOT	ITOT	11,967	$1.4m0.76%	0.76%	Unchanged
34	META PLATFORMS INC CL A META	META	2,804	$1.4m0.75%	0.75%	Added +160	+160 6.0%
35	NIKE INC CL B NKE	NKE	16,022	$1.2m0.64%	0.64%	Reduced -370	-370 -2.3%
36	WAYFAIR INC CL A W	W	22,779	$1.2m0.64%	0.64%	New
37	VANGUARD INDEX FDS S&P 500 ETF SHS VOO	VOO	2,287	$1.1m0.61%	0.61%	Added +90	+90 4.1%
38	VANGUARD BD INDEX FDS TOTAL BND MRKT BND	BND	15,338	$1.1m0.59%	0.59%	Reduced -1.1k	-1,132 -6.9%
39	ADVANCED MICRO DEVICES INC COM AMD	AMD	6,798	$1.1m0.59%	0.59%	Reduced -122	-122 -1.8%
40	AMAZON COM INC COM AMZN	AMZN	5,529	$1.1m0.57%	0.57%	Reduced -4.5k	-4,522 -45.0%
41	UNITEDHEALTH GROUP INC COM UNH	UNH	1,882	$958.4k0.51%	0.51%	Reduced -19	-19 -1.0%
42	ISHARES TR ISHARES BIOTECH IBB	IBB	6,640	$911.4k0.49%	0.49%	Unchanged
43	DIMENSIONAL ETF TRUST INTL CORE EQT MK DFAI	DFAI	30,202	$896.1k0.48%	0.48%	Reduced -11.5k	-11,497 -27.6%
44	INNOVATOR ETFS TRUST US EQTY BUFR JUN BJUN	BJUN	21,900	$855.9k0.46%	0.46%	Unchanged
45	INNOVATOR ETFS TRUST EMRGNG MKT JAN EJAN	EJAN	28,190	$840.9k0.45%	0.45%	Unchanged
46	INNOVATOR ETFS TRUST US EQTY BUF OCT BOCT	BOCT	18,300	$760.8k0.41%	0.41%	Unchanged
47	INNOVATOR ETFS TRUST US EQTY BUF SEP BSEP	BSEP	18,230	$741.5k0.40%	0.40%	Unchanged
48	HOME DEPOT INC COM HD	HD	2,112	$727.1k0.39%	0.39%	Reduced -7	-7 -0.3%
49	SCHWAB STRATEGIC TR US DIVIDEND EQ SCHD	SCHD	9,209	$716.1k0.38%	0.38%	Added +15	+15 0.2%
50	INNOVATOR ETFS TRUST US EQTY PWR BUF PJAN	PJAN	17,564	$706.6k0.38%	0.38%	Reduced -330	-330 -1.8%
51	VANGUARD INTL EQUITY INDEX F FTSE EMR MKT ETF VWO	VWO	15,571	$681.4k0.36%	0.36%	Added +303	+303 2.0%
52	VANGUARD WORLD FD UTILITIES ETF VPU	VPU	4,518	$668.3k0.36%	0.36%	Reduced -148	-148 -3.2%
53	VANGUARD TAX-MANAGED FDS VAN FTSE DEV MKT VEA	VEA	13,445	$664.4k0.35%	0.35%	Added +1.0k	+1,029 8.3%
54	AMERICAN CENTY ETF TR US SML CP VALU AVUV	AVUV	7,178	$644.0k0.34%	0.34%	Added +3.9k	+3,913 119.8%
55	JOHNSON & JOHNSON COM JNJ	JNJ	4,371	$638.9k0.34%	0.34%	Reduced -141	-141 -3.1%
56	JPMORGAN CHASE & CO COM JPM	JPM	2,941	$594.9k0.32%	0.32%	Reduced -77	-77 -2.5%
57	ISHARES TR RUS MID CAP ETF IWR	IWR	7,189	$582.9k0.31%	0.31%	Added +2	+2 0.0%
58	VANGUARD INDEX FDS SMALL CP ETF VB	VB	2,671	$582.3k0.31%	0.31%	Added +58	+58 2.2%
59	SCHWAB STRATEGIC TR INTL EQTY ETF SCHF	SCHF	14,730	$565.9k0.30%	0.30%	Added +492	+492 3.5%
60	VANGUARD BD INDEX FDS SHORT TRM BOND BSV	BSV	7,037	$539.8k0.29%	0.29%	Reduced -2.5k	-2,496 -26.2%
61	SCHWAB STRATEGIC TR US BRD MKT ETF SCHB	SCHB	8,375	$526.6k0.28%	0.28%	Added +2.0k	+1,987 31.1%
62	SELECT SECTOR SPDR TR SBI HEALTHCARE XLV	XLV	3,357	$489.3k0.26%	0.26%	Added +6	+6 0.2%
63	VANGUARD INDEX FDS MCAP VL IDXVIP VOE	VOE	3,125	$470.0k0.25%	0.25%	Reduced -46	-46 -1.4%
64	AGILENT TECHNOLOGIES INC COM A	A	3,514	$455.5k0.24%	0.24%	Reduced -13	-13 -0.4%
65	ALPHABET INC CAP STK CL C GOOG	GOOG	2,446	$448.6k0.24%	0.24%	Reduced -884	-884 -26.6%
66	VANGUARD WORLD FD INF TECH ETF VGT	VGT	774	$446.4k0.24%	0.24%	Added +389	+389 101.0%
67	INNOVATOR ETFS TRUST US SML CP PWR ET KAPR	KAPR	13,731	$422.9k0.23%	0.23%	Unchanged
68	DISNEY WALT CO COM DIS	DIS	4,233	$420.3k0.22%	0.22%	Reduced -38	-38 -0.9%
69	ISHARES TR CORE S&P MCP ETF IJH	IJH	7,180	$420.2k0.22%	0.22%	Unchanged
70	DIMENSIONAL ETF TRUST US LARGE CAP VAL DFLV	DFLV	14,235	$411.5k0.22%	0.22%	Unchanged
71	AMERICAN CENTY ETF TR US LARGE CAP VLU AVLV	AVLV	6,524	$410.0k0.22%	0.22%	Added +1.9k	+1,894 40.9%
72	VANGUARD INDEX FDS SM CP VAL ETF VBR	VBR	2,240	$408.9k0.22%	0.22%	Reduced -72	-72 -3.1%
73	EA SERIES TRUST ALPHA ARCH 1-3 BOXX	BOXX	3,591	$387.2k0.21%	0.21%	New
74	INTEL CORP COM INTC	INTC	11,761	$364.2k0.19%	0.19%	Reduced -1.8k	-1,792 -13.2%
75	SPDR SER TR S&P DIVID ETF SDY	SDY	2,800	$356.1k0.19%	0.19%	Unchanged
76	VANGUARD INDEX FDS LARGE CAP ETF VV	VV	1,385	$345.6k0.18%	0.18%	Unchanged
77	VANGUARD SCOTTSDALE FDS VNG RUS1000GRW VONG	VONG	3,647	$342.1k0.18%	0.18%	New
78	INNOVATOR ETFS TRUST US EQTY PWR BUF POCT	POCT	8,915	$341.4k0.18%	0.18%	Reduced -488	-488 -5.2%
79	SELECT SECTOR SPDR TR TECHNOLOGY XLK	XLK	1,463	$331.0k0.18%	0.18%	Reduced -42	-42 -2.8%
80	AMERICAN CENTY ETF TR AVANTIS US MID C AVMC	AVMC	5,528	$327.8k0.17%	0.17%	New
81	VANGUARD STAR FDS VG TL INTL STK F VXUS	VXUS	5,315	$320.5k0.17%	0.17%	Added +25	+25 0.5%
82	ISHARES INC CORE MSCI EMKT IEMG	IEMG	5,931	$317.5k0.17%	0.17%	Reduced -915	-915 -13.4%
83	EXXON MOBIL CORP COM XOM	XOM	2,729	$314.1k0.17%	0.17%	Reduced -163	-163 -5.6%
84	INNOVATOR ETFS TRUST US EQTY PWR BUF PJUL	PJUL	7,883	$306.3k0.16%	0.16%	Reduced -344	-344 -4.2%
85	TESLA INC COM TSLA	TSLA	1,537	$304.1k0.16%	0.16%	Reduced -106	-106 -6.5%
86	INNOVATOR ETFS TRUST US EQT PWR BUF PAPR	PAPR	8,553	$296.4k0.16%	0.16%	Reduced -378	-378 -4.2%
87	VANGUARD SPECIALIZED FUNDS DIV APP ETF VIG	VIG	1,620	$295.7k0.16%	0.16%	Added +77	+77 5.0%
88	DIMENSIONAL ETF TRUST US SMALL CAP ETF DFAS	DFAS	4,709	$282.9k0.15%	0.15%	Unchanged
89	BANK AMERICA CORP COM BAC	BAC	6,819	$271.2k0.14%	0.14%	Reduced -278	-278 -3.9%
90	NETFLIX INC COM NFLX	NFLX	397	$267.9k0.14%	0.14%	Reduced -5	-5 -1.2%
91	ALPHABET INC CAP STK CL A GOOGL	GOOGL	1,467	$267.3k0.14%	0.14%	Reduced -58	-58 -3.8%
92	SELECT SECTOR SPDR TR SBI CONS STPLS XLP	XLP	3,443	$263.7k0.14%	0.14%	Added +18	+18 0.5%
93	VANGUARD INDEX FDS GROWTH ETF VUG	VUG	692	$258.7k0.14%	0.14%	Unchanged
94	ISHARES TR EAFE GRWTH ETF EFG	EFG	2,447	$250.3k0.13%	0.13%	Reduced -29	-29 -1.2%
95	SELECT SECTOR SPDR TR ENERGY XLE	XLE	2,667	$243.1k0.13%	0.13%	New
96	ISHARES TR 3 7 YR TREAS BD IEI	IEI	2,096	$242.0k0.13%	0.13%	Unchanged
97	SALESFORCE INC COM CRM	CRM	939	$241.5k0.13%	0.13%	Added +90	+90 10.6%
98	AMERICAN CENTY ETF TR AVANTIS US LARG AVLC	AVLC	3,760	$236.0k0.13%	0.13%	New
99	VANGUARD ADMIRAL FDS INC 500 GRTH IDX F VOOG	VOOG	677	$225.9k0.12%	0.12%	Added +10	+10 1.5%
100	SPDR SERIES TRUST PORTFOLIO S&P400 SPMD	SPMD	4,101	$210.4k0.11%	0.11%	Unchanged

Sold out since Q1 2024

Security	Ticker	Shares held before	Value then
JPMORGAN CHASE & CO AMJ	AMJ	72,591	$2.1m72.6k shares
ISHARES TR IWN	IWN	1,531	$243.2k1.5k shares