INNOVATOR ETFS TRUST BMAR
US EQTY BUFR MAR · ETP · CUSIP 45782C391
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $38.02.
Trends to Q2 2024
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 51 |
| Q4 2022 | 49 |
| Q1 2023 | 67 |
| Q2 2023 | 71 |
| Q3 2023 | 67 |
| Q4 2023 | 70 |
| Q1 2024 | 94 |
| Q2 2024 | 100 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q4 2022 | 9 | 27 |
| Q1 2023 | 43 | 21 |
| Q2 2023 | 20 | 35 |
| Q3 2023 | 19 | 31 |
| Q4 2023 | 14 | 38 |
| Q1 2024 | 65 | 23 |
| Q2 2024 | 38 | 32 |
Biggest buyers
| Brookstone Capital Management | Added | +117.7k |
| JPMORGAN CHASE & CO | New | +29.9k |
| Penserra Capital Management LLC | Added | +22.1k |
| JANE STREET GROUP, LLC | New | +22.0k |
| OSAIC HOLDINGS, INC. | Added | +17.8k |
| Kestra Advisory Services, LLC | Added | +16.5k |
| ROYAL BANK OF CANADA | Added | +14.8k |
| HFG Wealth Management, LLC | New | +14.4k |
| Bullseye Investment Management, LLC | New | +14.4k |
| OLD MISSION CAPITAL LLC | Added | +14.0k |
Biggest sellers
| PERSONAL CFO SOLUTIONS, LLC | Sold out | -262.9k |
| LINCOLN NATIONAL CORP | Sold out | -54.5k |
| WPWealth LLP | Reduced | -33.2k |
| PFG Investments, LLC | Sold out | -20.1k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Reduced | -16.1k |
| Cambridge Investment Research Advisors, Inc. | Reduced | -15.2k |
| CoreCap Advisors, LLC | Reduced | -12.5k |
| Janney Montgomery Scott LLC | Reduced | -10.2k |
| Firestone Capital Management | Sold out | -7.8k |
| Vantage Financial Partners, LLC | Reduced | -6.2k |
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
No one currently above 5% in the filings since 19 Dec 2024.
Fell to 5% or below in the last year: Brookstone Capital Management (0.9%, 2026-09-02)
Holders, Q2 2024
| Manager | Shares | Change |
|---|---|---|
| Outlook Wealth Advisors, LLC 0.24% of their portfolio | 374.4k $759.9k | Added +9.9k |
| Brookstone Capital Management 0.26% of their portfolio | 352.2k $15.4m | Added +117.7k |
| Penserra Capital Management LLC 0.13% of their portfolio | 231.9k $10.0m | Added +22.1k |
| OSAIC HOLDINGS, INC. 0.02% of their portfolio | 150.4k $6.5m | Added +17.8k |
| Retirement Planning Group, LLC 0.36% of their portfolio | 129.4k $5.6m | Reduced -281 |
| COMMONWEALTH EQUITY SERVICES, LLC 0.01% of their portfolio | 123.1k $5.3m | Reduced -2.8k |
| HighTower Advisors, LLC 0.01% of their portfolio | 91.2k $3.9m | Reduced -1.0k |
| Valtinson Bruner Financial Planning LLC 1.40% of their portfolio | 81.9k $3.5m | Unchanged |
| Kestra Advisory Services, LLC 0.01% of their portfolio | 58.9k $2.5m | Added +16.5k |
| Cambridge Investment Research Advisors, Inc. 0.01% of their portfolio | 56.5k $2.4m | Reduced -15.2k |
| My Personal CFO, LLC 1.21% of their portfolio | 52.3k $2.3m | Unchanged |
| ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio | 49.5k $2.1m | Reduced -3.8k |
| Belpointe Asset Management LLC 0.14% of their portfolio | 47.0k $2.0m | Added +593 |
| Fragasso Financial Advisors Inc 0.16% of their portfolio | 45.6k $2.0m | Unchanged |
| Cerity Partners LLC 0.01% of their portfolio | 45.2k $2.0m | Added +500 |
| Main Street Financial Solutions, LLC 0.18% of their portfolio | 44.0k $1.9m | Reduced -830 |
| Spire Wealth Management 0.05% of their portfolio | 35.5k $1.5m | Added +4 |
| BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC 0.32% of their portfolio | 35.3k $1.5m | Reduced -112 |
| Cetera Investment Advisers 0.00% of their portfolio | 32.2k $1.4m | Reduced -4.3k |
| MML INVESTORS SERVICES, LLC 0.01% of their portfolio | 31.3k $1.4m | Added +287 |
| First Commonwealth Financial Corp /PA/ 0.34% of their portfolio | 30.4k $1.3m | Added +3.2k |
| Janney Montgomery Scott LLC 0.00% of their portfolio | 30.2k $1.3m | Reduced -10.2k |
| JPMORGAN CHASE & CO 0.00% of their portfolio | 29.9k $1.3m | New |
| RAYMOND JAMES & ASSOCIATES 0.00% of their portfolio | 26.8k $1.2m | Reduced -610 |
| Raymond James Financial Services Advisors, Inc. 0.00% of their portfolio | 26.5k $1.1m | Added +262 |
| RFG Advisory, LLC 0.04% of their portfolio | 25.8k $1.1m | Added +146 |
| STEPHENS INC /AR/ 0.02% of their portfolio | 25.6k $1.1m | Added +174 |
| Snowden Capital Advisors LLC 0.03% of their portfolio | 24.4k $1.1m | Reduced -740 |
| BECK CAPITAL MANAGEMENT, LLC 0.29% of their portfolio | 24.1k $1.0m | Reduced -3.3k |
| INTEGRAL INVESTMENT ADVISORS, INC. 0.37% of their portfolio | 23.3k $1.0m | Unchanged |
| JANE STREET GROUP, LLC 0.00% of their portfolio | 22.0k $949.1k | New |
| MERCER GLOBAL ADVISORS INC /ADV 0.00% of their portfolio | 21.5k $929.2k | Unchanged |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio | 21.2k $915.2k | Reduced -16.1k |
| LPL Financial LLC 0.00% of their portfolio | 21.1k $910.2k | Added +4.8k |
| Strategic Blueprint, LLC 0.06% of their portfolio | 20.9k $903.8k | Added +414 |
| OLD MISSION CAPITAL LLC 0.02% of their portfolio | 20.8k $897.7k | Added +14.0k |
| Consolidated Portfolio Review Corp 0.20% of their portfolio | 20.3k $875.4k | Added +172 |
| Beacon Pointe Advisors, LLC 0.01% of their portfolio | 19.0k $819.5k | Added +1.5k |
| TOWNSQUARE CAPITAL LLC 0.01% of their portfolio | 18.1k $780.0k | Reduced -3.0k |
| Lantz Financial LLC 0.24% of their portfolio | 17.6k $761.2k | Unchanged |
| DHJJ Financial Advisors, Ltd. 0.28% of their portfolio | 15.5k $671.2k | Reduced -325 |
| ROYAL BANK OF CANADA 0.00% of their portfolio | 15.3k $659.0k | Added +14.8k |
| CoreCap Advisors, LLC 0.07% of their portfolio | 15.2k $656.2k | Reduced -12.5k |
| HFG Wealth Management, LLC 0.40% of their portfolio | 14.4k $622.7k | New |
| Bullseye Investment Management, LLC 0.41% of their portfolio | 14.4k $620.4k | New |
| Castellan Group 0.28% of their portfolio | 13.8k $595.7k | Reduced -4.6k |
| Stratos Wealth Advisors, LLC 0.03% of their portfolio | 13.7k $591.3k | Unchanged |
| BCS Wealth Management 0.29% of their portfolio | 13.7k $591.0k | Reduced -21 |
| Ausdal Financial Partners, Inc. 0.06% of their portfolio | 13.6k $585.8k | Added +414 |
| Arax Advisory Partners 0.05% of their portfolio | 12.9k $555.1k | Added +74 |
| Trek Financial, LLC 0.04% of their portfolio | 12.7k $546.3k | Unchanged |
| FSA Advisors, Inc. 0.57% of their portfolio | 12.6k $542.5k | Added +384 |
| Buska Wealth Management, LLC 0.21% of their portfolio | 12.3k $530.3k | Reduced -5.7k |
| Sigma Planning Corp 0.02% of their portfolio | 12.2k $526.9k | Reduced -604 |
| WEALTH ENHANCEMENT ADVISORY SERVICES, LLC 0.00% of their portfolio | 12.2k $526.4k | Unchanged |
| Vantage Financial Partners, LLC 0.13% of their portfolio | 11.6k $499.2k | Reduced -6.2k |
| Bellwether Advisors, LLC 0.10% of their portfolio | 11.3k $489.3k | Unchanged |
| WPWealth LLP 0.11% of their portfolio | 10.2k $439.7k | Reduced -33.2k |
| BENJAMIN F. EDWARDS & COMPANY, INC. 0.01% of their portfolio | 9.9k $429.0k | Unchanged |
| Weaver Consulting Group 0.14% of their portfolio | 9.1k $392.6k | Added +1.0k |
| BROWN WEALTH MANAGEMENT, LLC 0.15% of their portfolio | 8.9k $383.3k | Unchanged |
| Pinnacle Wealth Management Group, Inc. 0.26% of their portfolio | 8.8k $379.9k | Unchanged |
| Orion Capital Management LLC 0.18% of their portfolio | 7.9k $342.4k | Reduced -1.3k |
| Beacon Financial Advisory LLC 0.13% of their portfolio | 7.9k $339.2k | Unchanged |
| M Holdings Securities, Inc. 0.04% of their portfolio | 7.7k $333.0k | New |
| Tradition Wealth Management, LLC 0.03% of their portfolio | 7.1k $306.8k | Added +1.2k |
| Advisory Services Network, LLC 0.01% of their portfolio | 6.6k $286.9k | Unchanged |
| VISTA INVESTMENT MANAGEMENT 0.12% of their portfolio | 6.6k $284.4k | Unchanged |
| Arkadios Wealth Advisors 0.02% of their portfolio | 6.4k $278.1k | Added +1.6k |
| Sunbelt Securities, Inc. 0.03% of their portfolio | 6.2k $269.8k | Unchanged |
| Chris Bulman Inc 0.18% of their portfolio | 6.1k $265.0k | First filing |
| Clear Point Advisors Inc. 0.20% of their portfolio | 5.8k $249.3k | Unchanged |
| Bright Futures Wealth Management, LLC. 0.13% of their portfolio | 5.6k $239.7k | Unchanged |
| Continuum Advisory, LLC 0.03% of their portfolio | 5.4k $232.8k | Unchanged |
| Mutual Advisors, LLC 0.01% of their portfolio | 5.3k $227.8k | Reduced -237 |
| Integrity Financial Corp /WA 0.14% of their portfolio | 5.2k $223.8k | Unchanged |
| AE Wealth Management LLC 0.00% of their portfolio | 4.9k $211.2k | New |
| WOLVERINE TRADING, LLC 0.00% of their portfolio | 4.9k $210.4k | New |
| Keystone Wealth Services, LLC 0.07% of their portfolio | 4.9k $209.7k | Unchanged |
| PCA Investment Advisory Services Inc. 0.11% of their portfolio | 4.8k $207.7k | Unchanged |
| TRUIST FINANCIAL CORP 0.00% of their portfolio | 4.8k $205.1k | New |
| Steward Partners Investment Advisory, LLC 0.00% of their portfolio | 4.2k $179.9k | Unchanged |
| HARBOUR INVESTMENTS, INC. 0.01% of their portfolio | 4.0k $172.7k | Unchanged |
| IFP Advisors, Inc 0.01% of their portfolio | 3.3k $144.1k | Unchanged |
| Financial Network Wealth Advisors LLC 0.09% of their portfolio | 2.7k $114.4k | New |
| Castleview Partners, LLC 0.04% of their portfolio | 1.7k $74.3k | Unchanged |
| PRINCIPAL SECURITIES, INC. 0.00% of their portfolio | 1.7k $72.6k | Added +32 |
| Sugarloaf Wealth Management, LLC 0.01% of their portfolio | 1.7k $71.8k | Unchanged |
| Cape Investment Advisory, Inc. 0.02% of their portfolio | 1.1k $47.5k | Unchanged |
| Larson Financial Group LLC 0.00% of their portfolio | 802 $34.6k | Reduced -3.0k |
| CREATIVE FINANCIAL DESIGNS INC /ADV 0.00% of their portfolio | 500 $21.6k | Unchanged |
| Capital Investment Advisory Services, LLC 0.00% of their portfolio | 493 $21.3k | Reduced -381 |
| AdvisorNet Financial, Inc 0.00% of their portfolio | 443 $19.1k | Unchanged |
| Allworth Financial LP 0.00% of their portfolio | 400 $17.4k | New |
| UBS Group AG 0.00% of their portfolio | 380 $16.4k | New |
| LANARK FINANCIAL, INC. 0.00% of their portfolio | 180 $7.0k | Unchanged |
| Geneos Wealth Management Inc. 0.00% of their portfolio | 160 $6.9k | Unchanged |
| EverSource Wealth Advisors, LLC 0.00% of their portfolio | 150 $6.5k | Unchanged |
| CWM, LLC 0.00% of their portfolio | 18 $1.0k | Added +9 |
| CONCOURSE FINANCIAL GROUP SECURITIES, INC. 0.00% of their portfolio | 0 $0 | Unchanged |