INNOVATOR ETFS TRUST BJAN
US EQTY BUFR JAN · ETP · CUSIP 45782C409
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $45.10.
Trends to Q2 2024
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 76 |
| Q4 2022 | 77 |
| Q1 2023 | 84 |
| Q2 2023 | 89 |
| Q3 2023 | 84 |
| Q4 2023 | 89 |
| Q1 2024 | 106 |
| Q2 2024 | 105 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q4 2022 | 30 | 32 |
| Q1 2023 | 39 | 30 |
| Q2 2023 | 24 | 36 |
| Q3 2023 | 19 | 40 |
| Q4 2023 | 23 | 38 |
| Q1 2024 | 63 | 26 |
| Q2 2024 | 20 | 49 |
Biggest buyers
| WOLVERINE TRADING, LLC | New | +13.9k |
| Penserra Capital Management LLC | Added | +13.7k |
| LPL Financial LLC | Added | +7.3k |
| Firestone Capital Management | Added | +6.1k |
| INTEGRAL INVESTMENT ADVISORS, INC. | Added | +5.1k |
| Financial Network Wealth Advisors LLC | New | +4.4k |
| Crown Wealth Group, LLC | Added | +3.3k |
| O'SHAUGHNESSY ASSET MANAGEMENT, LLC | New | +3.0k |
| Triad Wealth Partners, LLC | New | +2.1k |
| Allworth Financial LP | Added | +2.1k |
Biggest sellers
| Brookstone Capital Management | Reduced | -206.5k |
| ENVESTNET ASSET MANAGEMENT INC | Reduced | -65.5k |
| LINCOLN NATIONAL CORP | Sold out | -24.8k |
| JANE STREET GROUP, LLC | Reduced | -14.6k |
| Kathmere Capital Management, LLC | Reduced | -13.8k |
| Cetera Investment Advisers | Reduced | -13.6k |
| IFP Advisors, Inc | Reduced | -12.4k |
| CoreCap Advisors, LLC | Reduced | -11.7k |
| COMMONWEALTH EQUITY SERVICES, LLC | Reduced | -11.6k |
| Cambridge Investment Research Advisors, Inc. | Reduced | -10.8k |
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
No one currently above 5% in the filings since 19 Dec 2024.
Fell to 5% or below in the last year: Brookstone Capital Management (1.5%, 2026-08-06)
Holders, Q2 2024
| Manager | Shares | Change |
|---|---|---|
| COMMONWEALTH EQUITY SERVICES, LLC 0.03% of their portfolio | 474.2k $21.4m | Reduced -11.6k |
| Crown Wealth Group, LLC 7.35% of their portfolio | 326.1k $14.7m | Added +3.3k |
| INTEGRAL INVESTMENT ADVISORS, INC. 3.82% of their portfolio | 229.5k $10.4m | Added +5.1k |
| Penserra Capital Management LLC 0.13% of their portfolio | 220.8k $10.0m | Added +13.7k |
| U.S. Capital Wealth Advisors, LLC 0.28% of their portfolio | 162.5k $7.3m | Reduced -918 |
| Marcum Wealth, LLC 0.67% of their portfolio | 148.8k $6.7m | Added +1.0k |
| HighTower Advisors, LLC 0.01% of their portfolio | 146.9k $6.6m | Added +1.7k |
| OSAIC HOLDINGS, INC. 0.01% of their portfolio | 123.0k $5.5m | Reduced -4.8k |
| Stuart Chaussee & Associates, Inc. 1.35% of their portfolio | 109.0k $4.9m | Unchanged |
| Janney Montgomery Scott LLC 0.01% of their portfolio | 99.0k $4.5m | Reduced -6.5k |
| Cetera Investment Advisers 0.01% of their portfolio | 89.4k $4.0m | Reduced -13.6k |
| Maltin Wealth Management, Inc. 2.06% of their portfolio | 84.8k $3.8m | Reduced -841 |
| DHJJ Financial Advisors, Ltd. 1.38% of their portfolio | 72.5k $3.3m | Reduced -248 |
| ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio | 71.2k $3.2m | Reduced -65.5k |
| LPL Financial LLC 0.00% of their portfolio | 70.7k $3.2m | Added +7.3k |
| Raymond James Financial Services Advisors, Inc. 0.00% of their portfolio | 62.2k $2.8m | Reduced -1.8k |
| Opes Wealth Management LLC 0.54% of their portfolio | 57.8k $2.6m | Reduced -300 |
| My Personal CFO, LLC 1.14% of their portfolio | 47.4k $2.1m | Unchanged |
| CoreCap Advisors, LLC 0.21% of their portfolio | 45.3k $2.0m | Reduced -11.7k |
| First Commonwealth Financial Corp /PA/ 0.50% of their portfolio | 43.2k $1.9m | Reduced -640 |
| Kestra Advisory Services, LLC 0.01% of their portfolio | 42.9k $1.9m | Added +795 |
| Strategic Blueprint, LLC 0.13% of their portfolio | 42.2k $1.9m | Added +1.4k |
| TRUIST FINANCIAL CORP 0.00% of their portfolio | 40.4k $1.8m | Reduced -246 |
| Bellwether Advisors, LLC 0.37% of their portfolio | 39.3k $1.8m | Unchanged |
| Cerity Partners LLC 0.00% of their portfolio | 38.9k $1.8m | Reduced -7.5k |
| RFG Advisory, LLC 0.06% of their portfolio | 37.6k $1.7m | Reduced -3.1k |
| Motiv8 Investments LLC 1.19% of their portfolio | 35.5k $1.6m | Added +1.7k |
| OLD MISSION CAPITAL LLC 0.04% of their portfolio | 34.3k $1.5m | Reduced -3.5k |
| FSA Advisors, Inc. 1.58% of their portfolio | 33.7k $1.5m | Reduced -36 |
| Cambridge Investment Research Advisors, Inc. 0.01% of their portfolio | 33.5k $1.5m | Reduced -10.8k |
| Schulz Wealth, LTD. 1.21% of their portfolio | 31.7k $1.4m | Unchanged |
| BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC 0.26% of their portfolio | 28.2k $1.3m | Reduced -654 |
| Sigma Planning Corp 0.04% of their portfolio | 27.0k $1.2m | Reduced -2.3k |
| MML INVESTORS SERVICES, LLC 0.00% of their portfolio | 26.1k $1.2m | Added +46 |
| Berkshire Money Management, Inc. 0.13% of their portfolio | 23.3k $1.0m | Reduced -108 |
| Sunbelt Securities, Inc. 0.10% of their portfolio | 22.0k $991.5k | Unchanged |
| OneDigital Investment Advisors LLC 0.01% of their portfolio | 21.4k $963.8k | Reduced -29 |
| Lantz Financial LLC 0.30% of their portfolio | 21.2k $955.2k | Reduced -17 |
| Stratos Wealth Advisors, LLC 0.04% of their portfolio | 18.7k $841.8k | Unchanged |
| Snowden Capital Advisors LLC 0.02% of their portfolio | 17.2k $777.0k | Unchanged |
| Advisory Services Network, LLC 0.02% of their portfolio | 16.4k $739.8k | Unchanged |
| Orion Capital Management LLC 0.38% of their portfolio | 16.2k $728.6k | Reduced -140 |
| WOLVERINE TRADING, LLC 0.01% of their portfolio | 13.9k $628.9k | New |
| Collaborative Wealth Managment Inc. 0.31% of their portfolio | 13.9k $625.4k | Unchanged |
| Firestone Capital Management 0.17% of their portfolio | 13.5k $607.9k | Added +6.1k |
| CAPTRUST FINANCIAL ADVISORS 0.00% of their portfolio | 13.4k $602.6k | Unchanged |
| Focus Financial Network, Inc. 0.03% of their portfolio | 13.2k $600.4k | Unchanged |
| CRA Financial Services, LLC 0.12% of their portfolio | 13.2k $593.5k | Reduced -500 |
| Chicago Partners Investment Group LLC 0.02% of their portfolio | 12.2k $549.9k | Unchanged |
| Arax Advisory Partners 0.05% of their portfolio | 11.9k $535.0k | Unchanged |
| Pinnacle Wealth Management Group, Inc. 0.36% of their portfolio | 11.8k $534.4k | Unchanged |
| City Center Advisors, LLC 0.59% of their portfolio | 11.6k $504.0k | Unchanged |
| Valtinson Bruner Financial Planning LLC 0.20% of their portfolio | 11.0k $497.2k | Unchanged |
| NATIONS FINANCIAL GROUP INC, /IA/ /ADV 0.04% of their portfolio | 11.0k $496.5k | Reduced -1.7k |
| TOWNSQUARE CAPITAL LLC 0.01% of their portfolio | 10.8k $485.4k | Reduced -238 |
| PCA Investment Advisory Services Inc. 0.25% of their portfolio | 10.7k $480.3k | Added +100 |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio | 10.5k $471.4k | Added +1.6k |
| HARBOUR INVESTMENTS, INC. 0.02% of their portfolio | 10.2k $459.5k | Reduced -571 |
| ROYAL BANK OF CANADA 0.00% of their portfolio | 10.1k $456.0k | Reduced -1.2k |
| Brookstone Capital Management 0.01% of their portfolio | 9.7k $440.6k | Reduced -206.5k |
| CITADEL ADVISORS LLC 0.00% of their portfolio | 9.2k $415.4k | Reduced -4 |
| Kathmere Capital Management, LLC 0.04% of their portfolio | 8.7k $392.6k | Reduced -13.8k |
| Trek Financial, LLC 0.03% of their portfolio | 8.5k $381.9k | Unchanged |
| BCS Wealth Management 0.18% of their portfolio | 8.4k $378.0k | Reduced -31 |
| Vantage Financial Partners, LLC 0.10% of their portfolio | 8.3k $374.3k | Reduced -3.7k |
| Atria Wealth Solutions, Inc. 0.00% of their portfolio | 7.5k $337.3k | Unchanged |
| Bedel Financial Consulting, Inc. 0.05% of their portfolio | 7.4k $333.0k | Reduced -520 |
| BCGM Wealth Management, LLC 0.11% of their portfolio | 7.2k $325.8k | Unchanged |
| Summit Wealth Partners, LLC 0.07% of their portfolio | 7.2k $323.9k | Reduced -1.5k |
| Beacon Financial Advisory LLC 0.11% of their portfolio | 6.8k $307.3k | Added +2.0k |
| RETIREMENT INCOME SOLUTIONS, INC 0.07% of their portfolio | 6.8k $304.7k | Unchanged |
| Secure Asset Management, LLC 0.06% of their portfolio | 6.6k $297.4k | Unchanged |
| IFP Advisors, Inc 0.01% of their portfolio | 6.6k $297.4k | Reduced -12.4k |
| Waterloo Capital, L.P. 0.04% of their portfolio | 6.6k $296.5k | Unchanged |
| Diligent Investors, LLC 0.07% of their portfolio | 6.2k $278.1k | Unchanged |
| CYPRESS FINANCIAL PLANNING LLC 0.11% of their portfolio | 6.0k $270.2k | Reduced -236 |
| Lewis Asset Management, LLC 0.20% of their portfolio | 5.9k $266.2k | Reduced -142 |
| Dominguez Wealth Management Solutions, Inc. 0.20% of their portfolio | 5.9k $265.7k | Unchanged |
| JANE STREET GROUP, LLC 0.00% of their portfolio | 5.6k $251.4k | Reduced -14.6k |
| Beacon Pointe Advisors, LLC 0.00% of their portfolio | 5.5k $246.9k | Reduced -110 |
| Spire Wealth Management 0.01% of their portfolio | 5.2k $234.9k | Unchanged |
| KFG WEALTH MANAGEMENT, LLC 0.08% of their portfolio | 4.7k $212.1k | Unchanged |
| First Heartland Consultants, Inc. 0.02% of their portfolio | 4.7k $210.0k | Unchanged |
| Financial Network Wealth Advisors LLC 0.15% of their portfolio | 4.4k $199.3k | New |
| CENTAURUS FINANCIAL, INC. 0.01% of their portfolio | 4.4k $198.0k | Unchanged |
| Sugarloaf Wealth Management, LLC 0.03% of their portfolio | 3.5k $157.8k | Unchanged |
| Global Trust Asset Management, LLC 0.06% of their portfolio | 3.5k $157.8k | Unchanged |
| O'SHAUGHNESSY ASSET MANAGEMENT, LLC 0.00% of their portfolio | 3.0k $136.0k | New |
| Allworth Financial LP 0.00% of their portfolio | 2.2k $97.9k | Added +2.1k |
| Triad Wealth Partners, LLC 0.05% of their portfolio | 2.1k $96.3k | New |
| MORGAN STANLEY 0.00% of their portfolio | 2.0k $90.2k | Reduced -7.7k |
| BENJAMIN F. EDWARDS & COMPANY, INC. 0.00% of their portfolio | 1.7k $77.0k | Unchanged |
| Clear Point Advisors Inc. 0.06% of their portfolio | 1.6k $74.4k | Unchanged |
| Continuum Advisory, LLC 0.01% of their portfolio | 939 $42.3k | Unchanged |
| PRINCIPAL SECURITIES, INC. 0.00% of their portfolio | 907 $40.9k | Added +85 |
| Chris Bulman Inc 0.02% of their portfolio | 719 $32.4k | First filing |
| AdvisorNet Financial, Inc 0.00% of their portfolio | 535 $24.1k | Unchanged |
| US BANCORP \DE\ 0.00% of their portfolio | 506 $22.8k | Unchanged |
| UBS Group AG 0.00% of their portfolio | 286 $12.9k | Reduced -696 |
| Archer Investment Corp 0.00% of their portfolio | 248 $11.2k | Unchanged |