INNOVATOR ETFS TRUST BFEB
US EQTY BUFR FEB · ETP · CUSIP 45782C433
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $40.67.
Trends to Q2 2024
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 52 |
| Q4 2022 | 50 |
| Q1 2023 | 79 |
| Q2 2023 | 76 |
| Q3 2023 | 74 |
| Q4 2023 | 76 |
| Q1 2024 | 86 |
| Q2 2024 | 87 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q4 2022 | 8 | 28 |
| Q1 2023 | 52 | 21 |
| Q2 2023 | 21 | 41 |
| Q3 2023 | 17 | 31 |
| Q4 2023 | 14 | 37 |
| Q1 2024 | 56 | 22 |
| Q2 2024 | 16 | 42 |
Biggest buyers
| Gradient Investments LLC | Added | +67.4k |
| JANE STREET GROUP, LLC | New | +44.8k |
| Penserra Capital Management LLC | Added | +16.3k |
| JPMORGAN CHASE & CO | New | +14.7k |
| WOLVERINE TRADING, LLC | New | +11.6k |
| GTS SECURITIES LLC | New | +10.5k |
| B. Riley Wealth Advisors, Inc. | New | +9.3k |
| Raymond James Financial Services Advisors, Inc. | Added | +6.8k |
| OSAIC HOLDINGS, INC. | Added | +6.5k |
| Allworth Financial LP | Added | +5.6k |
Biggest sellers
| Brookstone Capital Management | Reduced | -220.5k |
| WEALTH ENHANCEMENT ADVISORY SERVICES, LLC | Sold out | -37.5k |
| LINCOLN NATIONAL CORP | Sold out | -36.1k |
| OLD MISSION CAPITAL LLC | Sold out | -29.7k |
| ENVESTNET ASSET MANAGEMENT INC | Reduced | -29.5k |
| HighTower Advisors, LLC | Reduced | -27.2k |
| Cambridge Investment Research Advisors, Inc. | Reduced | -18.4k |
| Cetera Investment Advisers | Reduced | -16.7k |
| CoreCap Advisors, LLC | Reduced | -13.3k |
| Vantage Financial Partners, LLC | Sold out | -9.1k |
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
No one currently above 5% in the filings since 19 Dec 2024.
Fell to 5% or below in the last year: Brookstone Capital Management (2.0%, 2026-10-02)
Holders, Q2 2024
| Manager | Shares | Change |
|---|---|---|
| Gradient Investments LLC 1.84% of their portfolio | 2.0m $81.8m | Added +67.4k |
| Penserra Capital Management LLC 0.13% of their portfolio | 244.7k $9.9m | Added +16.3k |
| OSAIC HOLDINGS, INC. 0.01% of their portfolio | 134.9k $5.5m | Added +6.5k |
| COMMONWEALTH EQUITY SERVICES, LLC 0.01% of their portfolio | 123.4k $5.0m | Reduced -1.9k |
| Raymond James Financial Services Advisors, Inc. 0.01% of their portfolio | 92.7k $3.8m | Added +6.8k |
| Cetera Investment Advisers 0.01% of their portfolio | 79.9k $3.2m | Reduced -16.7k |
| My Personal CFO, LLC 1.62% of their portfolio | 74.8k $3.0m | Reduced -300 |
| BLAIR WILLIAM & CO/IL 0.01% of their portfolio | 74.0k $3.0m | Unchanged |
| Bellwether Advisors, LLC 0.58% of their portfolio | 68.2k $2.8m | Unchanged |
| HighTower Advisors, LLC 0.00% of their portfolio | 67.9k $2.8m | Reduced -27.2k |
| Fragasso Financial Advisors Inc 0.21% of their portfolio | 62.7k $2.5m | Reduced -3.8k |
| Valtinson Bruner Financial Planning LLC 0.92% of their portfolio | 57.4k $2.3m | Reduced -2.7k |
| Cambridge Investment Research Advisors, Inc. 0.01% of their portfolio | 49.1k $2.0m | Reduced -18.4k |
| ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio | 48.8k $2.0m | Reduced -29.5k |
| JANE STREET GROUP, LLC 0.00% of their portfolio | 44.8k $1.8m | New |
| BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC 0.31% of their portfolio | 37.5k $1.5m | Reduced -555 |
| Janney Montgomery Scott LLC 0.00% of their portfolio | 37.0k $1.5m | Reduced -5.0k |
| DHJJ Financial Advisors, Ltd. 0.63% of their portfolio | 36.7k $1.5m | Reduced -301 |
| TOWNSQUARE CAPITAL LLC 0.02% of their portfolio | 33.4k $1.4m | Added +951 |
| Beacon Pointe Advisors, LLC 0.02% of their portfolio | 31.9k $1.3m | Reduced -1.1k |
| MACROVIEW INVESTMENT MANAGEMENT LLC 1.34% of their portfolio | 30.9k $1.3m | Reduced -883 |
| Kestra Advisory Services, LLC 0.01% of their portfolio | 28.8k $1.2m | Added +3.4k |
| FSA Advisors, Inc. 1.14% of their portfolio | 26.9k $1.1m | Unchanged |
| Berkshire Money Management, Inc. 0.13% of their portfolio | 26.7k $1.1m | Reduced -3 |
| BCS Wealth Management 0.51% of their portfolio | 25.7k $1.0m | Reduced -1.9k |
| Cerity Partners LLC 0.00% of their portfolio | 24.0k $974.9k | Reduced -4.6k |
| INTEGRAL INVESTMENT ADVISORS, INC. 0.36% of their portfolio | 24.0k $974.5k | Unchanged |
| Brown Financial Advisors 0.42% of their portfolio | 22.9k $929.9k | First filing |
| MML INVESTORS SERVICES, LLC 0.00% of their portfolio | 22.1k $897.0k | Reduced -1.6k |
| Brookstone Capital Management 0.01% of their portfolio | 22.0k $902.7k | Reduced -220.5k |
| CoreCap Advisors, LLC 0.09% of their portfolio | 20.5k $832.0k | Reduced -13.3k |
| Snowden Capital Advisors LLC 0.02% of their portfolio | 19.7k $799.2k | Unchanged |
| LPL Financial LLC 0.00% of their portfolio | 18.6k $755.1k | Reduced -190 |
| Financial Network Wealth Advisors LLC 0.53% of their portfolio | 17.3k $704.8k | Unchanged |
| RFG Advisory, LLC 0.02% of their portfolio | 16.8k $682.6k | Added +191 |
| PCA Investment Advisory Services Inc. 0.34% of their portfolio | 15.8k $643.0k | Reduced -414 |
| First Commonwealth Financial Corp /PA/ 0.16% of their portfolio | 15.8k $640.1k | Reduced -158 |
| Chris Bulman Inc 0.44% of their portfolio | 15.7k $639.7k | First filing |
| JPMORGAN CHASE & CO 0.00% of their portfolio | 14.7k $597.7k | New |
| Mattson Financial Services, LLC 0.20% of their portfolio | 14.0k $569.7k | First filing |
| Lantz Financial LLC 0.17% of their portfolio | 13.7k $558.7k | Reduced -172 |
| PRINCIPAL SECURITIES, INC. 0.02% of their portfolio | 13.5k $547.1k | Reduced -800 |
| Arax Advisory Partners 0.05% of their portfolio | 13.3k $541.7k | Unchanged |
| AE Wealth Management LLC 0.01% of their portfolio | 13.0k $526.4k | Added +213 |
| Strategic Blueprint, LLC 0.04% of their portfolio | 12.8k $519.7k | Reduced -5 |
| Outlook Wealth Advisors, LLC 0.19% of their portfolio | 12.3k $624.3k | Unchanged |
| WOLVERINE TRADING, LLC 0.01% of their portfolio | 11.6k $473.0k | New |
| Advisory Services Network, LLC 0.01% of their portfolio | 11.4k $462.9k | Reduced -1.7k |
| Visionary Wealth Advisors 0.03% of their portfolio | 11.0k $449.0k | Reduced -2.4k |
| GTS SECURITIES LLC 0.01% of their portfolio | 10.5k $426.3k | New |
| BCGM Wealth Management, LLC 0.14% of their portfolio | 10.0k $406.4k | Unchanged |
| Sigma Planning Corp 0.01% of their portfolio | 9.7k $396.2k | Reduced -2 |
| OneDigital Investment Advisors LLC 0.00% of their portfolio | 9.6k $388.5k | Reduced -430 |
| B. Riley Wealth Advisors, Inc. 0.01% of their portfolio | 9.3k $378.2k | New |
| Trek Financial, LLC 0.03% of their portfolio | 9.0k $366.3k | Unchanged |
| CRA Financial Services, LLC 0.07% of their portfolio | 8.6k $351.5k | Reduced -800 |
| Chicago Partners Investment Group LLC 0.01% of their portfolio | 8.3k $336.8k | Unchanged |
| Focus Financial Network, Inc. 0.01% of their portfolio | 7.8k $318.6k | Reduced -29 |
| PFG Advisors 0.02% of their portfolio | 7.6k $307.9k | Reduced -348 |
| NATIONS FINANCIAL GROUP INC, /IA/ /ADV 0.02% of their portfolio | 7.1k $289.1k | Unchanged |
| Orion Capital Management LLC 0.14% of their portfolio | 6.7k $272.3k | Unchanged |
| CAPTRUST FINANCIAL ADVISORS 0.00% of their portfolio | 6.6k $267.1k | Unchanged |
| Global Trust Asset Management, LLC 0.11% of their portfolio | 6.5k $262.1k | Unchanged |
| John W. Brooker & Co., CPAs 0.13% of their portfolio | 6.4k $260.1k | Unchanged |
| Allworth Financial LP 0.00% of their portfolio | 6.3k $256.0k | Added +5.6k |
| Bluesphere Advisors LLC 0.13% of their portfolio | 6.2k $252.0k | Unchanged |
| Evolution Wealth Advisors, LLC 0.04% of their portfolio | 5.6k $226.8k | Unchanged |
| Belpointe Asset Management LLC 0.02% of their portfolio | 5.5k $221.8k | Unchanged |
| Stratos Wealth Advisors, LLC 0.01% of their portfolio | 5.4k $219.9k | Reduced -3.7k |
| Diligent Investors, LLC 0.05% of their portfolio | 5.4k $218.4k | Unchanged |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio | 5.3k $213.7k | Reduced -6.2k |
| ROYAL BANK OF CANADA 0.00% of their portfolio | 4.9k $199.0k | Added +3.5k |
| Archer Investment Corp 0.05% of their portfolio | 4.0k $162.6k | Unchanged |
| CREATIVE FINANCIAL DESIGNS INC /ADV 0.01% of their portfolio | 2.2k $91.4k | Unchanged |
| Spire Wealth Management 0.00% of their portfolio | 2.1k $83.9k | Unchanged |
| Sugarloaf Wealth Management, LLC 0.02% of their portfolio | 2.0k $80.1k | Unchanged |
| Clear Point Advisors Inc. 0.06% of their portfolio | 1.9k $78.2k | Unchanged |
| Sunbelt Securities, Inc. 0.01% of their portfolio | 1.8k $74.2k | Unchanged |
| BENJAMIN F. EDWARDS & COMPANY, INC. 0.00% of their portfolio | 1.8k $73.0k | Unchanged |
| NewEdge Advisors, LLC 0.00% of their portfolio | 1.7k $70.9k | Unchanged |
| HARBOUR INVESTMENTS, INC. 0.00% of their portfolio | 1.7k $70.6k | Unchanged |
| Integrity Financial Corp /WA 0.04% of their portfolio | 1.6k $64.8k | Unchanged |
| Larson Financial Group LLC 0.00% of their portfolio | 853 $34.7k | Reduced -3.2k |
| AdvisorNet Financial, Inc 0.00% of their portfolio | 620 $25.2k | Unchanged |
| UBS Group AG 0.00% of their portfolio | 602 $24.5k | Added +481 |
| JDM Financial Group LLC 0.01% of their portfolio | 450 $18.3k | Unchanged |
| CONCOURSE FINANCIAL GROUP SECURITIES, INC. 0.00% of their portfolio | 0 $0 | Unchanged |