INNOVATOR ETFS TRUST BDEC
US EQTY BUF DEC · ETP · CUSIP 45782C557
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once ($49.5k this quarter). Holder counts are more reliable. Implied quarter-end price ≈ $41.97.
Trends to Q2 2024
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 39 |
| Q4 2022 | 63 |
| Q1 2023 | 70 |
| Q2 2023 | 65 |
| Q3 2023 | 65 |
| Q4 2023 | 84 |
| Q1 2024 | 88 |
| Q2 2024 | 87 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q4 2022 | 45 | 17 |
| Q1 2023 | 31 | 21 |
| Q2 2023 | 16 | 35 |
| Q3 2023 | 16 | 36 |
| Q4 2023 | 47 | 25 |
| Q1 2024 | 26 | 38 |
| Q2 2024 | 14 | 42 |
Biggest buyers
| OSAIC HOLDINGS, INC. | Added | +47.8k |
| Penserra Capital Management LLC | Added | +18.9k |
| OLD MISSION CAPITAL LLC | Added | +9.0k |
| JPMORGAN CHASE & CO | New | +5.8k |
| LPL Financial LLC | Added | +5.7k |
| Stratos Wealth Advisors, LLC | New | +4.8k |
| Atria Wealth Solutions, Inc. | New | +4.8k |
| Kestra Advisory Services, LLC | Added | +3.1k |
| ROYAL BANK OF CANADA | Added | +2.3k |
| Financial Network Wealth Advisors LLC | New | +1.9k |
Biggest sellers
| Brookstone Capital Management | Reduced | -218.1k |
| Bullseye Investment Management, LLC | Reduced | -76.4k |
| LINCOLN NATIONAL CORP | Sold out | -55.4k |
| Cetera Investment Advisers | Reduced | -32.5k |
| Accuvest Global Advisors | Sold out | -29.0k |
| JANE STREET GROUP, LLC | Sold out | -22.0k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Reduced | -20.1k |
| CITADEL ADVISORS LLC | Sold out | -16.2k |
| CoreCap Advisors, LLC | Reduced | -13.0k |
| Cambridge Investment Research Advisors, Inc. | Reduced | -11.5k |
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
No one currently above 5% in the filings since 19 Dec 2024.
Fell to 5% or below in the last year: Brookstone Capital Management (2.1%, 2026-07-02)
Holders, Q2 2024
| Manager | Shares | Change |
|---|---|---|
| Bullseye Investment Management, LLC 6.50% of their portfolio | 237.2k $9.9m | Reduced -76.4k |
| Penserra Capital Management LLC 0.13% of their portfolio | 236.8k $9.9m | Added +18.9k |
| COMMONWEALTH EQUITY SERVICES, LLC 0.01% of their portfolio | 205.1k $8.6m | Reduced -5.5k |
| OSAIC HOLDINGS, INC. 0.01% of their portfolio | 149.6k $6.3m | Added +47.8k |
| Cetera Investment Advisers 0.01% of their portfolio | 83.6k $3.5m | Reduced -32.5k |
| HighTower Advisors, LLC 0.00% of their portfolio | 71.0k $3.0m | Reduced -9.6k |
| My Personal CFO, LLC 1.53% of their portfolio | 68.5k $2.9m | Reduced -1.2k |
| Cambridge Investment Research Advisors, Inc. 0.01% of their portfolio | 55.8k $2.3m | Reduced -11.5k |
| ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio | 46.0k $1.9m | Reduced -3.8k |
| Chris Bulman Inc 1.30% of their portfolio | 45.2k $1.9m | First filing |
| LPL Financial LLC 0.00% of their portfolio | 43.2k $1.8m | Added +5.7k |
| Krilogy Financial LLC 0.12% of their portfolio | 39.3k $1.6m | Reduced -4.3k |
| MML INVESTORS SERVICES, LLC 0.01% of their portfolio | 38.5k $1.6m | Reduced -503 |
| Cerity Partners LLC 0.00% of their portfolio | 34.1k $1.4m | Reduced -9.8k |
| Trek Financial, LLC 0.11% of their portfolio | 32.7k $1.4m | Unchanged |
| OLD MISSION CAPITAL LLC 0.03% of their portfolio | 30.8k $1.3m | Added +9.0k |
| BCS Wealth Management 0.58% of their portfolio | 28.4k $1.2m | Reduced -179 |
| THOROUGHBRED FINANCIAL SERVICES, LLC 0.07% of their portfolio | 25.4k $1.1m | Added +1.5k |
| Janney Montgomery Scott LLC 0.00% of their portfolio | 25.1k $1.1m | Reduced -8.0k |
| INTEGRAL INVESTMENT ADVISORS, INC. 0.36% of their portfolio | 23.2k $971.0k | Reduced -984 |
| Bellwether Advisors, LLC 0.20% of their portfolio | 22.4k $938.2k | Reduced -108 |
| Vantage Financial Partners, LLC 0.23% of their portfolio | 20.9k $875.8k | Reduced -8.9k |
| Kestra Advisory Services, LLC 0.00% of their portfolio | 20.2k $846.8k | Added +3.1k |
| CoreCap Advisors, LLC 0.09% of their portfolio | 20.2k $844.7k | Reduced -13.0k |
| Wealthquest Corp 0.09% of their portfolio | 19.5k $819.3k | Reduced -355 |
| PCA Investment Advisory Services Inc. 0.38% of their portfolio | 17.5k $732.0k | Reduced -300 |
| Brookstone Capital Management 0.01% of their portfolio | 17.4k $734.9k | Reduced -218.1k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio | 17.3k $724.9k | Reduced -20.1k |
| DHJJ Financial Advisors, Ltd. 0.30% of their portfolio | 16.9k $708.8k | Reduced -275 |
| RFG Advisory, LLC 0.02% of their portfolio | 16.1k $673.9k | Reduced -162 |
| Sigma Planning Corp 0.02% of their portfolio | 16.0k $671.6k | Reduced -3.7k |
| MILESTONE ASSET MANAGEMENT, LLC 0.16% of their portfolio | 15.7k $658.2k | Reduced -1.8k |
| Beacon Financial Advisory LLC 0.23% of their portfolio | 14.8k $620.1k | Unchanged |
| Snowden Capital Advisors LLC 0.02% of their portfolio | 14.6k $613.2k | Unchanged |
| Beacon Pointe Advisors, LLC 0.01% of their portfolio | 14.0k $587.0k | Reduced -9.1k |
| FSA Advisors, Inc. 0.58% of their portfolio | 13.3k $558.8k | Unchanged |
| CRA Financial Services, LLC 0.11% of their portfolio | 13.1k $549.0k | Unchanged |
| Arax Advisory Partners 0.05% of their portfolio | 12.3k $515.0k | Reduced -76 |
| M Holdings Securities, Inc. 0.07% of their portfolio | 12.2k $509.0k | Reduced -995 |
| KFG WEALTH MANAGEMENT, LLC 0.19% of their portfolio | 11.7k $491.0k | Unchanged |
| Raymond James Financial Services Advisors, Inc. 0.00% of their portfolio | 11.5k $482.7k | Reduced -750 |
| Three Seasons Wealth, LLC 0.26% of their portfolio | 11.4k $476.7k | Unchanged |
| Outlook Wealth Advisors, LLC 0.19% of their portfolio | 11.3k $617.0k | Unchanged |
| AE Wealth Management LLC 0.00% of their portfolio | 11.2k $471.2k | Reduced -169 |
| Archer Investment Corp 0.12% of their portfolio | 10.0k $419.1k | Unchanged |
| WEALTH ENHANCEMENT ADVISORY SERVICES, LLC 0.00% of their portfolio | 9.0k $379.2k | Added +525 |
| Focus Financial Network, Inc. 0.02% of their portfolio | 8.9k $374.3k | Unchanged |
| ROYAL BANK OF CANADA 0.00% of their portfolio | 8.5k $357.0k | Added +2.3k |
| Stratos Wealth Partners, LTD. 0.01% of their portfolio | 8.5k $355.8k | Unchanged |
| Lion Street Advisors, LLC 0.13% of their portfolio | 8.2k $344.0k | Unchanged |
| Valtinson Bruner Financial Planning LLC 0.14% of their portfolio | 8.1k $340.4k | Unchanged |
| Fragasso Financial Advisors Inc 0.03% of their portfolio | 7.8k $327.7k | Reduced -3.0k |
| Souders Financial Advisors 0.05% of their portfolio | 7.5k $315.4k | Unchanged |
| Share Andrew L. 0.17% of their portfolio | 7.5k $314.3k | Unchanged |
| Lantz Financial LLC 0.10% of their portfolio | 7.5k $313.6k | Reduced -393 |
| Mutual Advisors, LLC 0.01% of their portfolio | 7.2k $302.4k | Unchanged |
| BENJAMIN F. EDWARDS & COMPANY, INC. 0.01% of their portfolio | 6.9k $290.0k | Reduced -100 |
| Cresset Asset Management, LLC 0.00% of their portfolio | 6.6k $276.4k | Unchanged |
| Weaver Consulting Group 0.09% of their portfolio | 6.2k $261.3k | Unchanged |
| Kathmere Capital Management, LLC 0.03% of their portfolio | 6.1k $257.4k | Unchanged |
| JPMORGAN CHASE & CO 0.00% of their portfolio | 5.8k $243.1k | New |
| Optimist Retirement Group LLC 0.12% of their portfolio | 5.6k $232.8k | Unchanged |
| NATIONS FINANCIAL GROUP INC, /IA/ /ADV 0.02% of their portfolio | 5.5k $230.2k | Unchanged |
| Orion Capital Management LLC 0.11% of their portfolio | 5.0k $209.6k | Unchanged |
| Stratos Wealth Advisors, LLC 0.01% of their portfolio | 4.8k $202.9k | New |
| Atria Wealth Solutions, Inc. 0.00% of their portfolio | 4.8k $200.1k | New |
| HARBOUR INVESTMENTS, INC. 0.01% of their portfolio | 4.7k $195.1k | Unchanged |
| PRINCIPAL SECURITIES, INC. 0.01% of their portfolio | 4.6k $193.4k | Unchanged |
| IFP Advisors, Inc 0.01% of their portfolio | 4.6k $192.3k | Unchanged |
| Sunbelt Securities, Inc. 0.01% of their portfolio | 3.0k $124.9k | Unchanged |
| Allworth Financial LP 0.00% of their portfolio | 2.8k $118.4k | Reduced -785 |
| Capital Analysts, LLC 0.01% of their portfolio | 2.8k $118.0k | Unchanged |
| Parallel Advisors, LLC 0.00% of their portfolio | 2.2k $91.4k | Unchanged |
| Continuum Advisory, LLC 0.01% of their portfolio | 2.0k $82.8k | Reduced -4 |
| Financial Network Wealth Advisors LLC 0.06% of their portfolio | 1.9k $80.6k | New |
| Spire Wealth Management 0.00% of their portfolio | 1.8k $75.4k | Unchanged |
| Steward Partners Investment Advisory, LLC 0.00% of their portfolio | 1.5k $63.5k | Unchanged |
| UBS Group AG 0.00% of their portfolio | 1.4k $57.5k | Added +1.2k |
| AdvisorNet Financial, Inc 0.00% of their portfolio | 1.3k $53.1k | Unchanged |
| EverSource Wealth Advisors, LLC 0.00% of their portfolio | 916 $38.6k | Unchanged |
| Capital Investment Advisory Services, LLC 0.00% of their portfolio | 700 $29.3k | Unchanged |
| Sugarloaf Wealth Management, LLC 0.01% of their portfolio | 673 $28.2k | Unchanged |
| Larson Financial Group LLC 0.00% of their portfolio | 546 $22.9k | Reduced -3.0k |
| BANK OF AMERICA CORP /DE/ 0.00% of their portfolio | 521 $21.8k | New |
| Integrity Financial Corp /WA 0.01% of their portfolio | 329 $13.8k | Unchanged |
| CWM, LLC 0.00% of their portfolio | 62 $3.0k | Unchanged |
| CONCOURSE FINANCIAL GROUP SECURITIES, INC. 0.00% of their portfolio | 0 $0 | Unchanged |