Vault-13

INNOVATOR ETFS TRUST BJUL

US EQTY BUFR JUL · ETP · CUSIP 45782C789

104 institutional holders -5 vs Q1 2024
3,639,6483.6m shares reported held*
$152.7mreported value*
7 new 24 added 36 reduced 12 sold out net bought ≈ $12.9m (+309.8k shares)

* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $41.94.

Trends to Q2 2024

Institutional holders

Managers reporting a position, each quarter

050100150Q3 22: 71Q4 22: 79Q1 23: 76Q2 23: 75Q3 23: 100Q4 23: 104Q1 24: 109Q2 24: 104104Q3 22Q1 23Q3 23Q1 24Q2 24
Numbers
QuarterHolders
Q3 202271
Q4 202279
Q1 202376
Q2 202375
Q3 2023100
Q4 2023104
Q1 2024109
Q2 2024104

Buyers vs sellers

Managers adding to or starting a position, vs cutting or selling out

Bought or addedCut or sold out
1000100Q4 22: 33 bought or addedQ4 22: 27 cut or sold outQ4 22Q1 23: 18 bought or addedQ1 23: 47 cut or sold outQ2 23: 28 bought or addedQ2 23: 37 cut or sold outQ2 23Q3 23: 68 bought or addedQ3 23: 13 cut or sold outQ4 23: 30 bought or addedQ4 23: 45 cut or sold outQ4 23Q1 24: 26 bought or addedQ1 24: 57 cut or sold outQ2 24: 31 bought or addedQ2 24: 48 cut or sold outQ2 24
Numbers
QuarterBought or addedCut or sold out
Q4 20223327
Q1 20231847
Q2 20232837
Q3 20236813
Q4 20233045
Q1 20242657
Q2 20243148

Biggest buyers

Brookstone Capital Management Added +341,367+341.4k
ROTHSCHILD INVESTMENT LLC New +91,000+91.0k
COMMONWEALTH EQUITY SERVICES, LLC Added +57,408+57.4k
Cerity Partners LLC Added +54,255+54.3k
Kestra Advisory Services, LLC Added +34,719+34.7k
OSAIC HOLDINGS, INC. Added +31,077+31.1k
Penserra Capital Management LLC Added +17,243+17.2k
Beacon Pointe Advisors, LLC Added +11,326+11.3k
My Personal CFO, LLC Added +9,900+9.9k
Souders Financial Advisors New +6,866+6.9k

Biggest sellers

Accuvest Global Advisors Sold out -152,636-152.6k
LINCOLN NATIONAL CORP Sold out -43,236-43.2k
OLD MISSION CAPITAL LLC Sold out -23,835-23.8k
SUSQUEHANNA INTERNATIONAL GROUP, LLP Sold out -21,745-21.7k
Alera Investment Advisors, LLC Sold out -13,904-13.9k
CoreCap Advisors, LLC Reduced -11,748-11.7k
HRT FINANCIAL LP Sold out -10,254-10.3k
Janney Montgomery Scott LLC Reduced -8,709-8.7k
Spectrum Investment Advisors, Inc. Sold out -8,487-8.5k
RFG Advisory, LLC Reduced -7,727-7.7k

Major shareholders (over 5%)

Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.

HolderStakeChangeShares Last filed
Brookstone Capital Management 13G · institution new · filed 2026-08-06 15.9% new 1.0m≈ $54.7m 2026-08-06

Holders, Q2 2024

#ManagerLocationShares Value% of their portfolioChangeShares change
1 COMMONWEALTH EQUITY SERVICES, LLC 0.04% of their portfolio WALTHAM, MA 539,842539.8k $22.6m $22.6m 0.04% Added +57.4k +57,408
2 Brookstone Capital Management 0.25% of their portfolio WHEATON, IL 348,172348.2k $14.8m $14.8m 0.25% Added +341.4k +341,367
3 Berkshire Money Management, Inc. 1.28% of their portfolio DALTON, MA 252,390252.4k $10.5m $10.5m 1.28% Reduced -480 -480
4 INTEGRAL INVESTMENT ADVISORS, INC. 3.80% of their portfolio TURLOCK, CA 247,161247.2k $10.3m $10.3m 3.80% Added +3.0k +3,002
5 Penserra Capital Management LLC 0.13% of their portfolio ORINDA, CA 238,659238.7k $10.0m $10.0m 0.13% Added +17.2k +17,243
6 OSAIC HOLDINGS, INC. 0.02% of their portfolio SCOTTSDALE, AZ 161,892161.9k $6.8m $6.8m 0.02% Added +31.1k +31,077
7 HighTower Advisors, LLC 0.01% of their portfolio CHICAGO, IL 157,339157.3k $6.6m $6.6m 0.01% Reduced -1.3k -1,341
8 Cerity Partners LLC 0.01% of their portfolio NEW YORK, NY 99,73899.7k $4.2m $4.2m 0.01% Added +54.3k +54,255
9 ROTHSCHILD INVESTMENT LLC 0.26% of their portfolio CHICAGO, IL 91,00091.0k $3.8m $3.8m 0.26% New
10 Bellwether Advisors, LLC 0.66% of their portfolio LINCOLN, NE 75,52275.5k $3.2m $3.2m 0.66% Unchanged
11 Wealthquest Corp 0.31% of their portfolio CINCINNATI, OH 70,22670.2k $2.9m $2.9m 0.31% Reduced -3.3k -3,260
12 BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC 0.49% of their portfolio BLUE BELL, PA 56,80256.8k $2.4m $2.4m 0.49% Reduced -1.1k -1,086
13 Cetera Investment Advisers 0.01% of their portfolio SCHAUMBURG, IL 53,81353.8k $2.2m $2.2m 0.01% Added +2.3k +2,282
14 ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio Berwyn, PA 52,91252.9k $2.2m $2.2m 0.00% Added +2.6k +2,611
15 Kestra Advisory Services, LLC 0.01% of their portfolio AUSTIN, TX 52,63252.6k $2.2m $2.2m 0.01% Added +34.7k +34,719
16 Janney Montgomery Scott LLC 0.01% of their portfolio PHILADELPHIA, PA 51,88351.9k $2.2m $2.2m 0.01% Reduced -8.7k -8,709
17 Cambridge Investment Research Advisors, Inc. 0.01% of their portfolio FAIRFIELD, IA 47,91047.9k $2.0m $2.0m 0.01% Reduced -5.2k -5,180
18 My Personal CFO, LLC 1.05% of their portfolio VANCOUVER, WA 46,92046.9k $2.0m $2.0m 1.05% Added +9.9k +9,900
19 Marcum Wealth, LLC 0.18% of their portfolio CLEVELAND, OH 42,48142.5k $1.8m $1.8m 0.18% Unchanged
20 FSA Advisors, Inc. 1.82% of their portfolio TROY, MI 41,83641.8k $1.7m $1.7m 1.82% Added +1.3k +1,286
21 Motiv8 Investments LLC 1.19% of their portfolio PORT ST. LUCIE, FL 38,36538.4k $1.6m $1.6m 1.19% Added +1.6k +1,557
22 Stratos Wealth Advisors, LLC 0.07% of their portfolio BEACHWOOD, OH 35,66035.7k $1.5m $1.5m 0.07% Unchanged
23 Spire Wealth Management 0.05% of their portfolio MCLEAN, VA 32,30032.3k $1.3m $1.3m 0.05% Unchanged
24 Snowden Capital Advisors LLC 0.04% of their portfolio New York, NY 28,46028.5k $1.2m $1.2m 0.04% Reduced -6.9k -6,881
25 LPL Financial LLC 0.00% of their portfolio FORT MILL, SC 27,87627.9k $1.2m $1.2m 0.00% Added +1.9k +1,858
26 BLAIR WILLIAM & CO/IL 0.00% of their portfolio CHICAGO, IL 27,81127.8k $1.2m $1.2m 0.00% Reduced -350 -350
27 Beacon Pointe Advisors, LLC 0.01% of their portfolio NEWPORT BEACH, CA 27,35927.4k $1.1m $1.1m 0.01% Added +11.3k +11,326
28 CoreCap Advisors, LLC 0.11% of their portfolio SOUTHFIELD, MI 25,77025.8k $1.1m $1.1m 0.11% Reduced -11.7k -11,748
29 Cornerstone Wealth Group, LLC 0.09% of their portfolio HUNTERSVILLE, NC 24,84724.8k $1.0m $1.0m 0.09% Unchanged
30 Global Trust Asset Management, LLC 0.41% of their portfolio PALM BEACH GARDENS, FL 24,45024.4k $1.0m $1.0m 0.41% Unchanged
31 Gradient Investments LLC 0.02% of their portfolio ARDEN HILLS, MN 24,22824.2k $1.0m $1.0m 0.02% Reduced -5.9k -5,864
32 Fragasso Financial Advisors Inc 0.08% of their portfolio SEWICKLEY, PA 23,86223.9k $997.0k $997.0k 0.08% Unchanged
33 Lantz Financial LLC 0.30% of their portfolio NAPERVILLE, IL 22,90022.9k $956.8k $956.8k 0.30% Reduced -70 -70
34 Valtinson Bruner Financial Planning LLC 0.36% of their portfolio NEW BRIGHTON, MN 21,61221.6k $902.9k $902.9k 0.36% Reduced -48 -48
35 BCGM Wealth Management, LLC 0.31% of their portfolio LAFAYETTE, IN 21,45221.5k $896.3k $896.3k 0.31% Unchanged
36 DHJJ Financial Advisors, Ltd. 0.36% of their portfolio NAPERVILLE, IL 20,32920.3k $849.3k $849.3k 0.36% Reduced -6.1k -6,103
37 Sigma Planning Corp 0.03% of their portfolio ANN ARBOR, MI 19,01719.0k $794.5k $794.5k 0.03% Added +138 +138
38 Raymond James Financial Services Advisors, Inc. 0.00% of their portfolio ST. PETERSBURG, FL 18,70618.7k $781.5k $781.5k 0.00% Reduced -806 -806
39 Secure Asset Management, LLC 0.15% of their portfolio Troy, MI 18,63518.6k $778.6k $778.6k 0.15% Added +1.5k +1,516
40 BCS Wealth Management 0.37% of their portfolio JOHNSON CITY, TN 18,06318.1k $755.0k $755.0k 0.37% Reduced -486 -486
41 WEALTH ENHANCEMENT ADVISORY SERVICES, LLC 0.00% of their portfolio PLYMOUTH, MN 16,50316.5k $689.5k $689.5k 0.00% Reduced -240 -240
42 MML INVESTORS SERVICES, LLC 0.00% of their portfolio SPRINGFIELD, MA 16,03716.0k $670.0k $670.0k 0.00% Reduced -415 -415
43 Outlook Wealth Advisors, LLC 0.31% of their portfolio SHENANDOAH, TX 14,94214.9k $990.1k $990.1k 0.31% Unchanged
44 Cresset Asset Management, LLC 0.00% of their portfolio Chicago, IL 14,01114.0k $585.4k $585.4k 0.00% Unchanged
45 CITADEL ADVISORS LLC 0.00% of their portfolio MIAMI, FL 13,27813.3k $554.8k $554.8k 0.00% Added +1.2k +1,231
46 ROYAL BANK OF CANADA 0.00% of their portfolio TORONTO, A6 13,21213.2k $552.0k $552.0k 0.00% Added +6.8k +6,846
47 First Commonwealth Financial Corp /PA/ 0.14% of their portfolio Indiana, PA 12,66612.7k $529.2k $529.2k 0.14% Unchanged
48 City Center Advisors, LLC 0.60% of their portfolio TROY, MI 12,54312.5k $505.9k $505.9k 0.60% Unchanged
49 Arax Advisory Partners 0.05% of their portfolio NEW YORK, NY 12,45612.5k $520.4k $520.4k 0.05% Reduced -195 -195
50 Kathmere Capital Management, LLC 0.05% of their portfolio WAYNE, PA 12,18712.2k $509.2k $509.2k 0.05% Unchanged
51 Delta Investment Management, LLC 0.11% of their portfolio SAN FRANCISCO, CA 11,77411.8k $491.9k $491.9k 0.11% Reduced -4.5k -4,473
52 Buska Wealth Management, LLC 0.19% of their portfolio WAUSAU, WI 11,47811.5k $479.6k $479.6k 0.19% Reduced -5.8k -5,766
53 HARBOUR INVESTMENTS, INC. 0.02% of their portfolio MADISON, WI 11,43511.4k $477.8k $477.8k 0.02% Reduced -526 -526
54 OneDigital Investment Advisors LLC 0.01% of their portfolio OVERLAND PARK, KS 10,91610.9k $456.1k $456.1k 0.01% Reduced -459 -459
55 CENTAURUS FINANCIAL, INC. 0.03% of their portfolio ANAHEIM, CA 10,89510.9k $455.0k $455.0k 0.03% Reduced -2.5k -2,548
56 Strategic Blueprint, LLC 0.03% of their portfolio ATLANTA, GA 10,50510.5k $438.9k $438.9k 0.03% Reduced -569 -569
57 RFG Advisory, LLC 0.01% of their portfolio BIRMINGHAM, AL 10,42710.4k $435.6k $435.6k 0.01% Reduced -7.7k -7,727
58 AE Wealth Management LLC 0.00% of their portfolio TOPEKA, KS 9,0669.1k $378.8k $378.8k 0.00% Added +7 +7
59 CRA Financial Services, LLC 0.08% of their portfolio NORTHFIELD, NJ 9,0509.1k $378.1k $378.1k 0.08% Added +150 +150
60 Schulz Wealth, LTD. 0.30% of their portfolio MANSFIELD, TX 8,5158.5k $355.8k $355.8k 0.30% Unchanged
61 Sugarloaf Wealth Management, LLC 0.07% of their portfolio DULUTH, GA 8,3508.3k $348.9k $348.9k 0.07% Unchanged
62 Bright Futures Wealth Management, LLC. 0.18% of their portfolio WEBSTER, NY 14580, NY 8,1148.1k $334.6k $334.6k 0.18% Added +2.8k +2,846
63 Vantage Financial Partners, LLC 0.09% of their portfolio ELM GROVE, WI 8,0148.0k $334.8k $334.8k 0.09% Added +2.4k +2,380
64 B. Riley Wealth Advisors, Inc. 0.01% of their portfolio MEMPHIS, TN 7,5507.5k $315.4k $315.4k 0.01% Unchanged
65 Southland Equity Partners LLC 0.09% of their portfolio WILDWOOD, MO 7,4797.5k $312.5k $312.5k 0.09% Unchanged
66 Souders Financial Advisors 0.04% of their portfolio CINCINNATI, OH 6,8666.9k $286.9k $286.9k 0.04% New
67 ACAS, LLC 0.24% of their portfolio RANCHO SANTA FE, CA 6,4556.5k $272.6k $272.6k 0.24% Reduced -900 -900
68 Atria Wealth Solutions, Inc. 0.00% of their portfolio NEW YORK, NY 6,4296.4k $268.6k $268.6k 0.00% Reduced -21 -21
69 Trek Financial, LLC 0.02% of their portfolio Scottsdale, AZ 6,0506.0k $252.8k $252.8k 0.02% Unchanged
70 Steward Partners Investment Advisory, LLC 0.00% of their portfolio STAMFORD, CT 6,0496.0k $252.7k $252.7k 0.00% Added +1.1k +1,076
71 Ausdal Financial Partners, Inc. 0.03% of their portfolio Davenport, IA 5,8555.9k $244.6k $244.6k 0.03% Unchanged
72 4J Wealth Management LLC 0.20% of their portfolio MCLEAN, VA 5,7505.8k $240.2k $240.2k 0.20% Unchanged
73 D.B. Root & Company, LLC 0.08% of their portfolio PITTSBURGH, PA 5,6955.7k $237.9k $237.9k 0.08% Reduced -100 -100
74 Tradition Wealth Management, LLC 0.02% of their portfolio EDINA, MN 5,6905.7k $237.7k $237.7k 0.02% Unchanged
75 RAYMOND JAMES & ASSOCIATES 0.00% of their portfolio ST PETERSBURG, FL 5,5125.5k $230.3k $230.3k 0.00% Reduced -3.2k -3,200
76 Chicago Partners Investment Group LLC 0.01% of their portfolio CHICAGO, IL 5,4495.4k $227.7k $227.7k 0.01% Unchanged
77 RETIREMENT INCOME SOLUTIONS, INC 0.05% of their portfolio ANN ARBOR, MI 5,3685.4k $224.3k $224.3k 0.05% Unchanged
78 Orion Capital Management LLC 0.12% of their portfolio CORONADO, CA 5,3205.3k $222.3k $222.3k 0.12% Reduced -1.2k -1,180
79 PCA Investment Advisory Services Inc. 0.12% of their portfolio CINCINNATI, OH 5,2815.3k $220.7k $220.7k 0.12% Reduced -348 -348
80 TOWNSQUARE CAPITAL LLC 0.00% of their portfolio Lehi, UT 4,9715.0k $207.7k $207.7k 0.00% Reduced -477 -477
81 Beacon Financial Advisory LLC 0.08% of their portfolio CLEVELAND, OH 4,9044.9k $204.9k $204.9k 0.08% New
82 Triad Wealth Partners, LLC 0.10% of their portfolio LAWRENCE, KS 4,6794.7k $195.5k $195.5k 0.10% New
83 EverSource Wealth Advisors, LLC 0.01% of their portfolio BIRMINGHAM, AL 4,5524.6k $192.2k $192.2k 0.01% Unchanged
84 CREATIVE FINANCIAL DESIGNS INC /ADV 0.02% of their portfolio KOKOMO, IN 4,5004.5k $188.0k $188.0k 0.02% Unchanged
85 PRINCIPAL SECURITIES, INC. 0.00% of their portfolio DES MOINES, IA 4,2964.3k $179.5k $179.5k 0.00% Added +96 +96
86 Sunbelt Securities, Inc. 0.01% of their portfolio HOUSTON, TX 2,8152.8k $117.6k $117.6k 0.01% Unchanged
87 IFP Advisors, Inc 0.00% of their portfolio TAMPA, FL 2,5842.6k $108.0k $108.0k 0.00% Unchanged
88 BENJAMIN F. EDWARDS & COMPANY, INC. 0.00% of their portfolio ST. LOUIS, MO 2,2002.2k $92.0k $92.0k 0.00% Reduced -200 -200
89 Clear Point Advisors Inc. 0.07% of their portfolio MELVILLE, NY 2,1312.1k $89.0k $89.0k 0.07% Unchanged
90 Ashton Thomas Private Wealth, LLC 0.00% of their portfolio SCOTTSDALE, AZ 1,7051.7k $71.2k $71.2k 0.00% New
91 Glen Eagle Advisors, LLC 0.01% of their portfolio KINGSTON, NJ 1,2001.2k $50.1k $50.1k 0.01% Unchanged
92 US BANCORP \DE\ 0.00% of their portfolio MINNEAPOLIS, MN 875875 $36.6k $36.6k 0.00% Unchanged
93 Larson Financial Group LLC 0.00% of their portfolio ST LOUIS, MO 829829 $34.6k $34.6k 0.00% Reduced -3.1k -3,134
94 Financial Network Wealth Advisors LLC 0.02% of their portfolio MURRAY, UT 709709 $29.6k $29.6k 0.02% New
95 Castleview Partners, LLC 0.01% of their portfolio DALLAS, TX 600600 $25.1k $25.1k 0.01% Unchanged
96 Allworth Financial LP 0.00% of their portfolio FOLSOM, CA 514514 $21.6k $21.6k 0.00% Unchanged
97 O'SHAUGHNESSY ASSET MANAGEMENT, LLC 0.00% of their portfolio Stamford, CT 480480 $20.1k $20.1k 0.00% New
98 Continuum Advisory, LLC 0.00% of their portfolio EAGLE, ID 325325 $13.6k $13.6k 0.00% Unchanged
99 MORGAN STANLEY 0.00% of their portfolio NEW YORK, NY 311311 $13.0k $13.0k 0.00% Reduced -622 -622
100 Archer Investment Corp 0.00% of their portfolio Carmel, IN 248248 $10.4k $10.4k 0.00% Unchanged