Western Wealth Management, LLC

GOLDEN, CO · CIK 1767902 · 13F filing filed 2025-08-11

SEC-registered investment adviser since 2016 · limited liability company

Assets managed$5.4bn
Staff98 · 95 in investment roles
Main clients (by assets)High net worth individuals 66%, Individuals 28%, Pension plans 3%
Websitedurableadvisor.com
Form ADV · 2026-06-09SEC adviser record

$1.7bn reported value +11.4% vs Q1 2025

721positions

26.3%in top 10

72 new 326 added 272 reduced 27 sold out vs Q1 2025

Options: 2 call positions ($5.1m notional), 0 put positions (— notional) – listed below, not included above.

Holdings, Q2 2025

The small lines show how much was held over the last 4 quarters (adjusted for stock splits).

#	Security	Ticker	Shares	Value	% of portfolio	Change	Shares change
1	INVESCO QQQ TR UNIT SER 1 QQQ	QQQ	129,532	$71.5m4.25%	4.25%	Reduced -52	-52 -0.0%
2	APPLE INC COM AAPL	AAPL	259,165	$53.2m3.16%	3.16%	Added +1.4k	+1,360 0.5%
3	INVESCO EXCH TRADED FD TR II NASDAQ 100 ETF QQQM	QQQM	208,704	$47.4m2.82%	2.82%	Added +6.6k	+6,611 3.3%
4	BERKSHIRE HATHAWAY INC DEL CL B NEW BRK.B	BRK.B	93,066	$45.2m2.69%	2.69%	Reduced -132	-132 -0.1%
5	SPDR SERIES TRUST PORTFOLIO S&P500 SPYM	SPYM	617,700	$44.9m2.67%	2.67%	Added +8.2k	+8,230 1.4%
6	NVIDIA CORPORATION COM NVDA	NVDA	280,359	$44.3m2.64%	2.64%	Added +15.3k	+15,291 5.8%
7	MICROSOFT CORP COM MSFT	MSFT	80,211	$39.9m2.37%	2.37%	Added +846	+846 1.1%
8	SPDR SERIES TRUST PRTFLO S&P500 GW SPYG	SPYG	365,662	$34.9m2.07%	2.07%	Added +32.3k	+32,261 9.7%
9	AMAZON COM INC COM AMZN	AMZN	143,399	$31.5m1.87%	1.87%	Added +3.3k	+3,277 2.3%
10	CAPITAL GROUP DIVIDEND VALUE SHS CREATION UNI CGDV	CGDV	756,871	$29.9m1.78%	1.78%	Added +381.5k	+381,493 101.6%
11	SPDR S&P 500 ETF TR TR UNIT SPY	SPY	39,832	$24.6m1.46%	1.46%	Reduced -432	-432 -1.1%
12	ISHARES TR S&P 500 GRWT ETF IVW	IVW	221,708	$24.4m1.45%	1.45%	Reduced -2.9k	-2,914 -1.3%
13	SPDR SERIES TRUST PRTFLO S&P500 VL SPYV	SPYV	422,552	$22.1m1.32%	1.32%	Reduced -113.5k	-113,501 -21.2%
14	VANGUARD SPECIALIZED FUNDS DIV APP ETF VIG	VIG	104,423	$21.4m1.27%	1.27%	Added +1.0k	+1,029 1.0%
15	FIRST TR EXCHANGE-TRADED FD SMID RISNG ETF SDVY	SDVY	599,077	$21.1m1.26%	1.26%	Reduced -46.6k	-46,636 -7.2%
16	ISHARES TR CORE S&P500 ETF IVV	IVV	33,836	$21.0m1.25%	1.25%	Added +10	+10 0.0%
17	BROADCOM INC COM AVGO	AVGO	73,110	$20.2m1.20%	1.20%	Reduced -257	-257 -0.3%
18	FIRST TR EXCHANGE TRADED FD RISNG DIVD ACHIV RDVY	RDVY	319,876	$20.1m1.19%	1.19%	Reduced -4.5k	-4,510 -1.4%
19	META PLATFORMS INC CL A META	META	21,258	$15.7m0.93%	0.93%	Added +1.6k	+1,635 8.3%
20	ALPHABET INC CAP STK CL A GOOGL	GOOGL	87,031	$15.3m0.91%	0.91%	Added +1.7k	+1,705 2.0%
21	COSTCO WHSL CORP NEW COM COST	COST	15,088	$14.9m0.89%	0.89%	Added +113	+113 0.8%
22	VANGUARD INDEX FDS S&P 500 ETF SHS VOO	VOO	24,981	$14.2m0.84%	0.84%	Added +95	+95 0.4%
23	FIRST TR EXCHANGE-TRADED FD FIRST TR ENH NEW FTSM	FTSM	228,969	$13.7m0.82%	0.82%	Reduced -72.9k	-72,920 -24.1%
24	VANGUARD INDEX FDS TOTAL STK MKT VTI	VTI	45,014	$13.7m0.81%	0.81%	Added +731	+731 1.6%
25	SELECT SECTOR SPDR TR TECHNOLOGY XLK	XLK	53,525	$13.6m0.81%	0.81%	Reduced -1.6k	-1,604 -2.9%
26	ISHARES TR CORE S&P MCP ETF IJH	IJH	211,823	$13.1m0.78%	0.78%	Reduced -998	-998 -0.5%
27	JPMORGAN CHASE & CO COM JPM	JPM	38,535	$11.2m0.66%	0.66%	Added +2.3k	+2,257 6.2%
28	VISA INC COM CL A V	V	30,713	$10.9m0.65%	0.65%	Added +672	+672 2.2%
29	SPDR SERIES TRUST PORTFOLIO S&P400 SPMD	SPMD	191,124	$10.4m0.62%	0.62%	Added +26	+26 0.0%
30	FIRST TR EXCHANGE-TRADED FD CAP STRENGTH ETF FTCS	FTCS	111,891	$10.2m0.61%	0.61%	Reduced -2.9k	-2,931 -2.5%
31	MORGAN STANLEY ETF TRUST EATON VANCE TOTA EVTR	EVTR	198,790	$10.1m0.60%	0.60%	Added +2.8k	+2,755 1.4%
32	VANGUARD WORLD FD INF TECH ETF VGT	VGT	14,922	$9.9m0.59%	0.59%	Added +478	+478 3.3%
33	SPDR SER TR PORTFOLIO S&P600 SPSM	SPSM	230,982	$9.8m0.59%	0.59%	Added +4.0k	+3,967 1.8%
34	WISDOMTREE TR US QTLY DIV GRT DGRW	DGRW	115,697	$9.7m0.58%	0.58%	Added +246	+246 0.2%
35	FIRST TR EXCHNG TRADED FD VI TCW UNCONSTRAI UCON	UCON	387,317	$9.6m0.57%	0.57%	Added +5.5k	+5,507 1.4%
36	ISHARES TR RUS 1000 GRW ETF IWF	IWF	22,261	$9.5m0.56%	0.56%	Added +341	+341 1.6%
37	SPDR SERIES TRUST PORTFOLI S&P1500 SPTM	SPTM	126,033	$9.4m0.56%	0.56%	Added +4.1k	+4,066 3.3%
38	TESLA INC COM TSLA	TSLA	26,994	$8.6m0.51%	0.51%	Reduced -1.2k	-1,213 -4.3%
39	VICTORY PORTFOLIOS II SHARES FREE CASH VFLO	VFLO	233,397	$8.3m0.49%	0.49%	Added +2.2k	+2,250 1.0%
40	SELECT SECTOR SPDR TR FINANCIAL XLF	XLF	139,145	$7.3m0.43%	0.43%	Added +2.0k	+1,999 1.5%
41	SPDR GOLD TR GOLD SHS GLD	GLD	23,401	$7.1m0.42%	0.42%	Reduced -203	-203 -0.9%
42	INVESCO EXCH TRADED FD TR II S&P 500 REVENUE RWL	RWL	68,253	$7.1m0.42%	0.42%	Added +1.4k	+1,435 2.1%
43	SELECT SECTOR SPDR TR SBI HEALTHCARE XLV	XLV	51,464	$6.9m0.41%	0.41%	Reduced -1.9k	-1,867 -3.5%
44	NETFLIX INC COM NFLX	NFLX	5,095	$6.8m0.41%	0.41%	Added +21	+21 0.4%
45	LATTICE STRATEGIES TR HARTFORD US EQTY ROUS	ROUS	126,571	$6.8m0.40%	0.40%	Added +8.4k	+8,445 7.2%
46	ELI LILLY & CO COM LLY	LLY	8,664	$6.8m0.40%	0.40%	Added +349	+349 4.2%
47	ALPHABET INC CAP STK CL C GOOG	GOOG	37,912	$6.7m0.40%	0.40%	Added +851	+851 2.3%
48	SPDR INDEX SHS FDS PORTFOLIO DEVLPD SPDW	SPDW	164,165	$6.6m0.40%	0.40%	Added +12.3k	+12,314 8.1%
49	WALMART INC COM WMT	WMT	67,652	$6.6m0.39%	0.39%	Added +4.9k	+4,878 7.8%
50	SELECT SECTOR SPDR TR INDL XLI	XLI	43,328	$6.4m0.38%	0.38%	Reduced -2.0k	-1,981 -4.4%
51	VANGUARD INDEX FDS GROWTH ETF VUG	VUG	14,031	$6.2m0.37%	0.37%	Reduced -2	-2 -0.0%
52	EXXON MOBIL CORP COM XOM	XOM	56,847	$6.1m0.36%	0.36%	Reduced -2.5k	-2,537 -4.3%
53	MASTERCARD INCORPORATED CL A MA	MA	10,147	$5.7m0.34%	0.34%	Reduced -212	-212 -2.0%
54	ISHARES TR CORE MSCI EAFE IEFA	IEFA	66,954	$5.6m0.33%	0.33%	Reduced -6.4k	-6,370 -8.7%
55	CAPITAL GROUP GROWTH ETF SHS CREATION UNI CGGR	CGGR	137,052	$5.6m0.33%	0.33%	Added +1.8k	+1,831 1.4%
56	AMERICAN CENTY ETF TR US QUALITY GROW QGRO	QGRO	50,615	$5.5m0.33%	0.33%	Added +47.0k	+47,050 1319.8%
57	WISDOMTREE TR FLOATNG RAT TREA USFR	USFR	109,247	$5.5m0.33%	0.33%	Reduced -86.5k	-86,480 -44.2%
58	ISHARES TR MSCI USA MIN VOL USMV	USMV	58,485	$5.5m0.33%	0.33%	Reduced -1.5k	-1,470 -2.5%
59	PALANTIR TECHNOLOGIES INC CL A PLTR	PLTR	40,067	$5.5m0.33%	0.33%	Added +3.2k	+3,167 8.6%
60	SELECT SECTOR SPDR TR COMMUNICATION XLC	XLC	50,277	$5.5m0.32%	0.32%	Added +14.5k	+14,539 40.7%
61	CINTAS CORP COM CTAS	CTAS	24,239	$5.4m0.32%	0.32%	Reduced -977	-977 -3.9%
62	ISHARES TR MSCI USA QLT FCT QUAL	QUAL	29,448	$5.4m0.32%	0.32%	Reduced -1.4k	-1,387 -4.5%
63	MCDONALDS CORP COM MCD	MCD	18,225	$5.3m0.32%	0.32%	Added +143	+143 0.8%
64	PROCTER AND GAMBLE CO COM PG	PG	33,237	$5.3m0.32%	0.32%	Added +719	+719 2.2%
65	INVESCO EXCHANGE TRADED FD T S&P 500 TOP 50 XLG	XLG	101,042	$5.3m0.31%	0.31%	New
66	FIRST TR EXCHNG TRADED FD VI FT VEST LADDERED BUFR	BUFR	164,483	$5.2m0.31%	0.31%	Reduced -4.8k	-4,768 -2.8%
67	ISHARES TR CORE S&P SCP ETF IJR	IJR	47,281	$5.2m0.31%	0.31%	Reduced -1.1k	-1,072 -2.2%
68	FIRST TR EXCH TRADED FD III PFD SECS INC ETF FPE	FPE	286,378	$5.1m0.30%	0.30%	Reduced -7.9k	-7,949 -2.7%
69	SPDR SER TR PORTFLI INTRMDIT SPTI	SPTI	176,901	$5.1m0.30%	0.30%	Added +41.1k	+41,069 30.2%
70	INVESCO EXCH TRADED FD TR II S&P INTL MOMNT IDMO	IDMO	96,273	$4.9m0.29%	0.29%	Added +89.1k	+89,098 1241.8%
71	OREILLY AUTOMOTIVE INC COM ORLY	ORLY	54,548	$4.9m0.29%	0.29%	Reduced -1.0k	-1,042 -1.9%
72	CROWDSTRIKE HLDGS INC CL A CRWD	CRWD	9,620	$4.9m0.29%	0.29%	Reduced -192	-192 -2.0%
73	ISHARES TR CORE S&P TTL STK ITOT	ITOT	36,071	$4.9m0.29%	0.29%	Added +1.4k	+1,442 4.2%
74	VANECK ETF TRUST MRNGSTR WDE MOAT MOAT	MOAT	51,864	$4.9m0.29%	0.29%	Reduced -11.7k	-11,659 -18.4%
75	FIRST TR VALUE LINE DIVID IN SHS FVD	FVD	108,441	$4.8m0.29%	0.29%	Reduced -2.6k	-2,583 -2.3%
76	HOME DEPOT INC COM HD	HD	12,701	$4.7m0.28%	0.28%	Reduced -154	-154 -1.2%
77	MICROSTRATEGY INC CL A NEW MSTR	MSTR	11,455	$4.6m0.28%	0.28%	Added +9	+9 0.1%
78	TAIWAN SEMICONDUCTOR MFG LTD SPONSORED ADS TSM	TSM	20,370	$4.6m0.27%	0.27%	Added +569	+569 2.9%
79	INVESCO EXCHANGE TRADED FD T S&P500 QUALITY SPHQ	SPHQ	64,640	$4.6m0.27%	0.27%	Added +1.0k	+1,021 1.6%
80	ISHARES TR MSCI EAFE ETF EFA	EFA	48,106	$4.3m0.26%	0.26%	Reduced -685	-685 -1.4%
81	DIMENSIONAL ETF TRUST US CORE EQUITY 2 DFAC	DFAC	119,877	$4.3m0.26%	0.26%	Reduced -205	-205 -0.2%
82	SELECT SECTOR SPDR TR ENERGY XLE	XLE	50,570	$4.3m0.26%	0.26%	Reduced -1.3k	-1,313 -2.5%
83	BANK AMERICA CORP COM BAC	BAC	90,319	$4.3m0.25%	0.25%	Added +5.2k	+5,196 6.1%
84	SPDR SER TR BLOOMBERG 1-3 MO BIL	BIL	45,922	$4.2m0.25%	0.25%	Added +8.7k	+8,665 23.3%
85	FIRST TR MID CAP CORE ALPHAD COM SHS FNX	FNX	36,555	$4.2m0.25%	0.25%	Added +1.5k	+1,477 4.2%
86	ISHARES TR U.S. TECH ETF IYW	IYW	23,553	$4.1m0.24%	0.24%	Added +995	+995 4.4%
87	COLUMBIA ETF TR I RESH ENHNC COR RECS	RECS	110,174	$4.1m0.24%	0.24%	Added +3.2k	+3,230 3.0%
88	ABBVIE INC COM ABBV	ABBV	21,744	$4.0m0.24%	0.24%	Added +252	+252 1.2%
89	CAPITAL GROUP CORE EQUITY ET SHS CREATION UNI CGUS	CGUS	105,829	$3.9m0.23%	0.23%	Reduced -20.8k	-20,821 -16.4%
90	J P MORGAN EXCHANGE TRADED F US QUALTY FCTR JQUA	JQUA	64,975	$3.9m0.23%	0.23%	Added +1.8k	+1,836 2.9%
91	SPDR SER TR PORT MTG BK ETF SPMB	SPMB	173,723	$3.8m0.23%	0.23%	Added +37.1k	+37,140 27.2%
92	ISHARES TR CORE S&P US GWT IUSG	IUSG	24,964	$3.8m0.22%	0.22%	Reduced -2.2k	-2,234 -8.2%
93	SPDR SER TR PORTFOLIO INTRMD SPIB	SPIB	110,942	$3.7m0.22%	0.22%	Reduced -15.1k	-15,149 -12.0%
94	SPDR DOW JONES INDL AVERAGE UT SER 1 DIA	DIA	8,449	$3.7m0.22%	0.22%	Reduced -788	-788 -8.5%
95	SCHWAB STRATEGIC TR US DIVIDEND EQ SCHD	SCHD	136,499	$3.6m0.22%	0.22%	Reduced -25.1k	-25,127 -15.6%
96	GE AEROSPACE COM NEW GE	GE	14,041	$3.6m0.22%	0.22%	Added +684	+684 5.1%
97	VANGUARD WHITEHALL FDS HIGH DIV YLD VYM	VYM	26,920	$3.6m0.21%	0.21%	Added +2.1k	+2,100 8.5%
98	VANECK ETF TRUST SEMICONDUCTR ETF SMH	SMH	12,760	$3.6m0.21%	0.21%	Added +535	+535 4.4%
99	SERVICENOW INC COM NOW	NOW	3,363	$3.5m0.21%	0.21%	Added +69	+69 2.1%
100	ISHARES TR S&P 500 VAL ETF IVE	IVE	16,621	$3.2m0.19%	0.19%	Reduced -34.1k	-34,110 -67.2%

Sold out since Q1 2025

Security	Ticker	Shares held before	Value then
ADVISORSHARES TR HDGE	HDGE	258,423	$4.6m258.4k shares
CAMBRIA ETF TR TAIL	TAIL	376,937	$4.4m376.9k shares
FIRST TR EXCHANGE TRADED FD FTHI	FTHI	48,275	$1.1m48.3k shares
RED ROBIN GOURMET BURGERS IN RRGB	RRGB	161,500	$574.9k161.5k shares
C3 AI INC AI	AI	20,877	$439.5k20.9k shares
ICAHN ENTERPRISES LP IEP	IEP	42,957	$389.2k43.0k shares
TOAST INC TOST	TOST	11,498	$381.4k11.5k shares
DISCOVER FINL SVCS DFS	DFS	2,032	$346.9k2.0k shares
JACKSON FINANCIAL INC JXN	JXN	3,778	$316.5k3.8k shares
ANNALY CAPITAL MANAGEMENT IN NLY	NLY	13,584	$275.9k13.6k shares
KRAFT HEINZ CO KHC	KHC	8,539	$259.8k8.5k shares
SYMBOTIC INC SYM	SYM	11,450	$231.4k11.4k shares
INVESCO EXCHANGE TRADED FD T PHO	PHO	3,520	$227.1k3.5k shares
WISDOMTREE TR DTD	DTD	2,890	$222.4k2.9k shares
HP INC HPQ	HPQ	7,910	$219.0k7.9k shares
DIAMONDBACK ENERGY INC FANG	FANG	1,339	$214.1k1.3k shares
ISHARES TR IYH	IYH	3,478	$211.8k3.5k shares
ISHARES TR IMCB	IMCB	2,850	$211.1k2.9k shares
ISHARES TR IAT	IAT	4,456	$207.8k4.5k shares
FIRST TR LRGE CP CORE ALPHA FEX	FEX	1,993	$204.2k2.0k shares
FIRST TR EXCHANGE-TRADED FD FBT	FBT	1,179	$200.6k1.2k shares
GRAYSCALE ETHEREUM TRUST ETF ETHE	ETHE	10,250	$156.0k10.2k shares
RIVIAN AUTOMOTIVE INC RIVN	RIVN	10,008	$124.6k10.0k shares
ACELYRIN INC		25,000	$61.8k25.0k shares
SUPERIOR INDS INTL INC SSUP	SSUP	18,840	$40.1k18.8k shares

Options (notional value)

Underlying	Ticker	Type	Shares controlled	Notional	Change
MICROSTRATEGY INC MSTR · Call	MSTR	Call	128	$3.4m128 shares	Unchanged
TESLA INC TSLA · Call	TSLA	Call	128	$1.7m128 shares	Added