PROCTER AND GAMBLE CO PG
COM · Common Stock · CUSIP 742718109 · ISIN US7427181091
American multinational consumer goods corporation
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once ($845.9m this quarter). Holder counts are more reliable. Shares outstanding: 2.3bn as of 2025-07-31, from the company's own SEC filing; the percentage can still exceed 100%: lent-out shares are counted by the lender and the buyer, and some reports overlap without saying so. Implied quarter-end price ≈ $158.88. Options: 58 managers hold calls ($2.9bn notional), 52 hold puts ($1.8bn).
Trends to Q2 2025
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 3,201 |
| Q4 2022 | 3,404 |
| Q1 2023 | 3,385 |
| Q2 2023 | 3,418 |
| Q3 2023 | 3,413 |
| Q4 2023 | 3,588 |
| Q1 2024 | 3,656 |
| Q2 2024 | 3,662 |
| Q3 2024 | 3,729 |
| Q4 2024 | 4,013 |
| Q1 2025 | 4,024 |
| Q2 2025 | 3,966 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q3 2023 | 1,526 | 1,551 |
| Q4 2023 | 1,459 | 1,622 |
| Q1 2024 | 1,556 | 1,762 |
| Q2 2024 | 1,623 | 1,676 |
| Q3 2024 | 1,709 | 1,608 |
| Q4 2024 | 1,693 | 1,644 |
| Q1 2025 | 1,847 | 1,812 |
| Q2 2025 | 1,709 | 1,928 |
Calls vs puts
Options held, notional value, last 4 quarters. P/C = puts ÷ calls
Numbers
| Quarter | Calls | Puts | P/C |
|---|---|---|---|
| Q3 2024 | $2.8bn | $2.6bn | 0.92 |
| Q4 2024 | $2.6bn | $2.0bn | 0.76 |
| Q1 2025 | $2.9bn | $1.7bn | 0.60 |
| Q2 2025 | $2.9bn | $1.8bn | 0.62 |
Biggest buyers
| ROYAL BANK OF CANADA | Added | +15.0m |
| PRICE T ROWE ASSOCIATES INC /MD/ | Added | +5.5m |
| UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC | Added | +5.2m |
| BROADWATER CAPITAL MANAGEMENT LLC | Added | +4.2m |
| VANGUARD GROUP INC | Added | +3.2m |
| CITADEL ADVISORS LLC | Added | +3.0m |
| Invesco Ltd. | Added | +2.9m |
| LAZARD ASSET MANAGEMENT LLC | Added | +2.2m |
| ARROWSTREET CAPITAL, LIMITED PARTNERSHIP | Added | +1.8m |
| CANADA PENSION PLAN INVESTMENT BOARD | Added | +1.6m |
Biggest sellers
| WELLINGTON MANAGEMENT GROUP LLP | Reduced | -8.4m |
| DZ BANK AG Deutsche Zentral Genossenschafts Bank, Frankfurt am Main | Reduced | -7.6m |
| BlackRock, Inc. | Reduced | -6.1m |
| FMR LLC | Reduced | -3.2m |
| BANK OF AMERICA CORP /DE/ | Reduced | -3.1m |
| JPMORGAN CHASE & CO | Reduced | -2.0m |
| BNP PARIBAS FINANCIAL MARKETS | Reduced | -1.7m |
| UBS Group AG | Reduced | -1.5m |
| California Public Employees Retirement System | Reduced | -1.3m |
| SCHRODER INVESTMENT MANAGEMENT GROUP | Reduced | -1.3m |
Biggest calls
| CITADEL ADVISORS LLC | Added | $482.9m3.0m shares |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Reduced | $389.8m2.4m shares |
| JANE STREET GROUP, LLC | Added | $287.0m1.8m shares |
| Twin Tree Management, LP | Added | $244.2m1.5m shares |
| IMC-Chicago, LLC | Added | $120.9m759.1k shares |
| Squarepoint Ops LLC | Added | $100.1m628.5k shares |
| HSBC HOLDINGS PLC | Reduced | $93.8m588.8k shares |
| SIMPLEX TRADING, LLC | Added | $92.4m580.1k shares |
| WOLVERINE TRADING, LLC | Added | $87.8m549.3k shares |
| UBS Group AG | Reduced | $87.1m546.7k shares |
Biggest puts
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Added | $362.9m2.3m shares |
| CITIGROUP INC | Added | $179.0m1.1m shares |
| UBS Group AG | Reduced | $149.3m937.2k shares |
| JANE STREET GROUP, LLC | Added | $113.8m714.1k shares |
| MILLENNIUM MANAGEMENT LLC | Reduced | $100.7m632.2k shares |
| CITADEL ADVISORS LLC | Added | $85.5m536.9k shares |
| BANK OF AMERICA CORP /DE/ | Added | $66.5m417.4k shares |
| Qube Research & Technologies Ltd | Reduced | $65.4m410.7k shares |
| Eisler Capital Management Ltd. | Reduced | $61.1m383.5k shares |
| GOLDMAN SACHS GROUP INC | Added | $46.6m292.3k shares |
Options at notional value: the value of the shares the contracts control, as filers report them, not what the options cost. Not included in the holders, shares or buying above.
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
| Holder | Stake |
|---|---|
| VANGUARD CAPITAL MANAGEMENT LLC 13G · institution new · filed 2026-04-30 | 7.5% |
Fell to 5% or below in the last year: VANGUARD GROUP INC (0.0%, 2026-03-27; now reported by VANGUARD CAPITAL MANAGEMENT LLC)
Insider purchases and sales in Q2 2025
Shares bought or sold by the company's own officers, directors and 10% owners, in the open market or privately, as they reported to the SEC on Form 4 (due within two business days of the trade). Grants, option exercises, shares withheld for tax and gifts aren't included.
Officers and directors buying vs selling
Number of people, by quarter (10% owners not included)
Numbers
| Quarter | Buying | Bought | Selling | Sold | Sold under a plan |
|---|---|---|---|---|---|
| Q3 2023 | 0 | — | 13 | $30.2m | — |
| Q4 2023 | 0 | — | 7 | $13.6m | — |
| Q1 2024 | 0 | — | 7 | $61.1m | — |
| Q2 2024 | 0 | — | 7 | $25.7m | — |
| Q3 2024 | 0 | — | 12 | $90.0m | — |
| Q4 2024 | 0 | — | 7 | $16.1m | — |
| Q1 2025 | 0 | — | 2 | $24.0m | — |
| Q2 2025 | 0 | — | 2 | $1.8m | — |
| Date | Insider | Trade | Value |
|---|---|---|---|
| 2025-05-05 | Aguilar Moses Victor Javier Chf Rsch, Dev & Innov Officer | Sold | $1.7m10.5k shares |
| 2025-04-29 | Davis Jennifer L. CEO - Health Care | Sold | $161.4k1.0k shares |
Their holding: how much the trade added to or took from the insider's holding (direct, or the trust or fund named). The same trade is sometimes reported by more than one insider, such as a fund and the director who represents it; totals count it once. A value is left blank where the reported price is far from the market price (usually a typo).
Holders, Q2 2025
| Manager | Shares | Change |
|---|---|---|
| VANGUARD GROUP INC 0.60% of their portfolio | 233.2m $37.2bn | Added +3.2m |
| BlackRock, Inc. 0.52% of their portfolio | 172.1m $27.4bn | Reduced -6.1m |
| STATE STREET CORP 0.60% of their portfolio | 100.3m $16.0bn | Added +78.6k |
| GEODE CAPITAL MANAGEMENT, LLC 0.66% of their portfolio | 59.4m $9.4bn | Added +1.1m |
| MORGAN STANLEY 0.54% of their portfolio | 52.0m $8.3bn | Added +782.6k |
| ROYAL BANK OF CANADA 0.50% of their portfolio | 32.3m $5.1bn | Added +15.0m |
| NORGES BANK 0.64% of their portfolio | 32.0m $5.1bn | Added +316.3k |
| BANK OF AMERICA CORP /DE/ 0.40% of their portfolio | 31.3m $5.0bn | Reduced -3.1m |
| NORTHERN TRUST CORP 0.63% of their portfolio | 28.9m $4.6bn | Reduced -695.5k |
| PRICE T ROWE ASSOCIATES INC /MD/ 0.49% of their portfolio | 27.0m $4.3bn | Added +5.5m |
| JPMORGAN CHASE & CO 0.27% of their portfolio | 24.5m $3.9bn | Reduced -2.0m |
| FMR LLC 0.20% of their portfolio | 22.7m $3.6bn | Reduced -3.2m |
| UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC 0.73% of their portfolio | 22.5m $3.6bn | Added +5.2m |
| FRANKLIN RESOURCES INC 0.89% of their portfolio | 21.1m $3.4bn | Reduced -854.2k |
| Bank of New York Mellon Corp 0.53% of their portfolio | 17.7m $2.8bn | Reduced -1.1m |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC 0.48% of their portfolio | 17.4m $2.8bn | Added +294.7k |
| GOLDMAN SACHS GROUP INC 0.44% of their portfolio | 17.2m $2.7bn | Added +219.4k |
| Invesco Ltd. 0.44% of their portfolio | 16.4m $2.6bn | Added +2.9m |
| Legal & General Group Plc 0.65% of their portfolio | 16.4m $2.6bn | Added +66.0k |
| AMERIPRISE FINANCIAL INC 0.62% of their portfolio | 15.9m $2.5bn | Reduced -444.1k |
| STATE FARM MUTUAL AUTOMOBILE INSURANCE CO 2.23% of their portfolio | 15.8m $2.5bn | Unchanged |
| WELLS FARGO & COMPANY/MN 0.50% of their portfolio | 14.3m $2.3bn | Added +114.6k |
| WELLINGTON MANAGEMENT GROUP LLP 0.40% of their portfolio | 13.8m $2.2bn | Reduced -8.4m |
| Nuveen, LLC 0.54% of their portfolio | 12.3m $2.0bn | Added +850.6k |
| DIMENSIONAL FUND ADVISORS LP 0.42% of their portfolio | 11.5m $1.8bn | Added +1.1m |
| UBS Group AG 0.37% of their portfolio | 11.1m $1.8bn | Reduced -1.5m |
| Fisher Asset Management, LLC 0.69% of their portfolio | 11.0m $1.7bn | Reduced -464.9k |
| Mitsubishi UFJ Asset Management Co., Ltd. 1.19% of their portfolio | 9.4m $1.5bn | Added +448.7k |
| Capital Research Global Investors 0.28% of their portfolio | 8.8m $1.4bn | Added +521.8k |
| Amundi 0.47% of their portfolio | 8.5m $1.4bn | Added +339.1k |
| PNC Financial Services Group, Inc. 0.83% of their portfolio | 8.1m $1.3bn | Reduced -86.7k |
| DEUTSCHE BANK AG\ 0.45% of their portfolio | 7.7m $1.2bn | Reduced -331.8k |
| Swiss National Bank 0.68% of their portfolio | 7.1m $1.1bn | Added +455.7k |
| Sanders Capital, LLC 1.51% of their portfolio | 7.1m $1.1bn | Reduced -233.2k |
| California Public Employees Retirement System 0.70% of their portfolio | 6.9m $1.1bn | Reduced -1.3m |
| BARCLAYS PLC 0.42% of their portfolio | 6.6m $1.0bn | Added +796.3k |
| Cerity Partners LLC 1.86% of their portfolio | 6.5m $1.0bn | Added +32.6k |
| RAYMOND JAMES FINANCIAL INC 0.34% of their portfolio | 6.2m $992.5m | Reduced -54.2k |
| Sumitomo Mitsui Trust Group, Inc. 0.61% of their portfolio | 6.1m $978.7m | Added +176.5k |
| Capital International Investors 0.17% of their portfolio | 6.0m $959.1m | Added +30.8k |
| ALLIANCEBERNSTEIN L.P. 0.31% of their portfolio | 5.9m $936.6m | Reduced -211.5k |
| HSBC HOLDINGS PLC 0.59% of their portfolio | 5.7m $914.8m | Reduced -317.2k |
| LAZARD ASSET MANAGEMENT LLC 1.21% of their portfolio | 5.5m $877.0m | Added +2.2m |
| Aristotle Capital Management, LLC 1.67% of their portfolio | 5.4m $864.8m | Reduced -105.0k |
| Capital World Investors 0.12% of their portfolio | 5.1m $807.1m | Reduced -99.5k |
| PRINCIPAL FINANCIAL GROUP INC 0.42% of their portfolio | 5.0m $803.8m | Reduced -86.0k |
| National Pension Service 0.67% of their portfolio | 4.9m $779.0m | Added +135.1k |
| GQG Partners LLC 1.08% of their portfolio | 4.8m $760.4m | Reduced -11.6k |
| STIFEL FINANCIAL CORP 0.72% of their portfolio | 4.7m $744.3m | Added +58.7k |
| Fayez Sarofim & Co 1.77% of their portfolio | 4.6m $736.6m | Reduced -181.9k |
| Fundsmith LLP 3.16% of their portfolio | 4.6m $728.5m | Reduced -48.1k |
| Bank Julius Baer & Co. Ltd, Zurich 2.14% of their portfolio | 4.5m $721.1m | Added +65.4k |
| DekaBank Deutsche Girozentrale 1.27% of their portfolio | 4.4m $711.3m | Added +32.5k |
| Bahl & Gaynor LLC 3.41% of their portfolio | 4.2m $674.1m | Reduced -46.8k |
| BROADWATER CAPITAL MANAGEMENT LLC 3.26% of their portfolio | 4.2m $4.2m | Added +4.2m |
| FIL Ltd 0.54% of their portfolio | 4.0m $636.0m | Added +1.0k |
| RHUMBLINE ADVISERS 0.53% of their portfolio | 3.9m $617.4m | Reduced -195.9k |
| US BANCORP \DE\ 0.77% of their portfolio | 3.8m $611.8m | Reduced -70.5k |
| LPL Financial LLC 0.20% of their portfolio | 3.7m $596.7m | Added +195.7k |
| SCHRODER INVESTMENT MANAGEMENT GROUP 0.50% of their portfolio | 3.7m $595.5m | Reduced -1.3m |
| CALIFORNIA STATE TEACHERS RETIREMENT SYSTEM 0.66% of their portfolio | 3.7m $594.1m | Added +3.6k |
| CITIGROUP INC 0.40% of their portfolio | 3.6m $575.9m | Reduced -149.4k |
| Clearbridge Investments, LLC 0.45% of their portfolio | 3.5m $553.9m | Reduced -87.2k |
| CITADEL ADVISORS LLC 0.48% of their portfolio | 3.5m $552.3m | Added +3.0m |
| ENVESTNET ASSET MANAGEMENT INC 0.16% of their portfolio | 3.5m $550.9m | Added +60.0k |
| Assenagon Asset Management S.A. 0.85% of their portfolio | 3.3m $533.6m | Added +686.2k |
| ARROWSTREET CAPITAL, LIMITED PARTNERSHIP 0.36% of their portfolio | 3.2m $513.9m | Added +1.8m |
| CANADA LIFE ASSURANCE Co 0.81% of their portfolio | 3.2m $510.6m | Reduced -46.5k |
| PARNASSUS INVESTMENTS, LLC 1.17% of their portfolio | 3.2m $509.2m | Reduced -193.7k |
| FLOSSBACH VON STORCH SE 2.04% of their portfolio | 3.1m $499.0m | Reduced -773.7k |
| BANK OF MONTREAL /CAN/ 0.25% of their portfolio | 3.1m $492.9m | Reduced -509.0k |
| Capital Wealth Planning, LLC 3.71% of their portfolio | 3.0m $470.9m | Added +193.8k |
| Mariner, LLC 0.68% of their portfolio | 2.9m $468.5m | Added +61.2k |
| NEW YORK STATE COMMON RETIREMENT FUND 0.62% of their portfolio | 2.9m $468.2m | Added +10.9k |
| CANADA PENSION PLAN INVESTMENT BOARD 0.40% of their portfolio | 2.9m $467.2m | Added +1.6m |
| ADAGE CAPITAL PARTNERS GP, L.L.C. 0.79% of their portfolio | 2.9m $466.7m | Added +502.2k |
| Aberdeen Group plc 0.77% of their portfolio | 2.8m $449.8m | Added +26.4k |
| Ensign Peak Advisors, Inc 0.77% of their portfolio | 2.8m $449.3m | Added +140.2k |
| NORDEA INVESTMENT MANAGEMENT AB 0.39% of their portfolio | 2.6m $418.6m | Reduced -394.4k |
| Corient Private Wealth LP 0.54% of their portfolio | 2.6m $408.8m | Reduced -40.3k |
| Caisse de depot et placement du Quebec 0.87% of their portfolio | 2.6m $408.8m | Reduced -45.7k |
| AVIVA PLC 0.82% of their portfolio | 2.5m $399.3m | Added +188.7k |
| BNP PARIBAS FINANCIAL MARKETS 0.30% of their portfolio | 2.4m $390.2m | Reduced -1.7m |
| NEUBERGER BERMAN GROUP LLC 0.30% of their portfolio | 2.4m $388.6m | Reduced -221.1k |
| HighTower Advisors, LLC 0.48% of their portfolio | 2.4m $384.7m | Reduced -125.3k |
| NATIONAL BANK OF CANADA /FI/ 0.41% of their portfolio | 2.4m $384.6m | Added +172.9k |
| JOHNSON INVESTMENT COUNSEL INC 3.32% of their portfolio | 2.3m $369.2m | Reduced -22.3k |
| Robeco Institutional Asset Management B.V. 0.60% of their portfolio | 2.3m $368.5m | Added +379.3k |
| DZ BANK AG Deutsche Zentral Genossenschafts Bank, Frankfurt am Main 0.38% of their portfolio | 2.3m $362.6m | Reduced -7.6m |
| STATE BOARD OF ADMINISTRATION OF FLORIDA RETIREMENT SYSTEM 0.63% of their portfolio | 2.2m $356.9m | Reduced -34.0k |
| FIFTH THIRD BANCORP 1.22% of their portfolio | 2.2m $352.7m | Reduced -46.4k |
| JANUS HENDERSON GROUP PLC 0.16% of their portfolio | 2.1m $332.6m | Reduced -223.2k |
| TD Asset Management Inc 0.28% of their portfolio | 2.0m $326.1m | Reduced -794.2k |
| YACKTMAN ASSET MANAGEMENT LP 4.32% of their portfolio | 2.0m $321.6m | Reduced -99.0k |
| MANUFACTURERS LIFE INSURANCE COMPANY, THE 0.28% of their portfolio | 2.0m $317.2m | Reduced -11.9k |
| NATIXIS ADVISORS, LLC 0.50% of their portfolio | 2.0m $316.0m | Added +275.9k |
| Korea Investment CORP 0.70% of their portfolio | 2.0m $313.4m | Added +151.2k |
| FUNDSMITH INVESTMENT SERVICES LTD. 4.20% of their portfolio | 1.9m $310.2m | Reduced -4.4k |
| Rockefeller Capital Management L.P. 0.36% of their portfolio | 1.9m $309.7m | Added +1.1m |
| NEW YORK STATE TEACHERS RETIREMENT SYSTEM 0.63% of their portfolio | 1.9m $300.3m | Reduced -13.7k |