APPLE INC AAPL
COM · Common Stock · CUSIP 037833100 · ISIN US0378331005
American multinational technology company based in Cupertino, California
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once ($8.7bn this quarter). Holder counts are more reliable. Shares outstanding: 14.8bn as of 2025-07-18, from the company's own SEC filing; the percentage can still exceed 100%: lent-out shares are counted by the lender and the buyer, and some reports overlap without saying so. Implied quarter-end price ≈ $204.88. Options: 148 managers hold calls ($42.5bn notional), 206 hold puts ($39.8bn).
Trends to Q2 2025
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 4,347 |
| Q4 2022 | 4,554 |
| Q1 2023 | 4,524 |
| Q2 2023 | 4,594 |
| Q3 2023 | 4,616 |
| Q4 2023 | 4,974 |
| Q1 2024 | 5,020 |
| Q2 2024 | 5,130 |
| Q3 2024 | 5,102 |
| Q4 2024 | 5,667 |
| Q1 2025 | 5,606 |
| Q2 2025 | 5,596 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q3 2023 | 1,897 | 2,472 |
| Q4 2023 | 1,819 | 2,544 |
| Q1 2024 | 2,080 | 2,673 |
| Q2 2024 | 2,416 | 2,433 |
| Q3 2024 | 2,074 | 2,766 |
| Q4 2024 | 2,100 | 2,706 |
| Q1 2025 | 2,135 | 3,239 |
| Q2 2025 | 2,322 | 3,002 |
Calls vs puts
Options held, notional value, last 4 quarters. P/C = puts ÷ calls
Numbers
| Quarter | Calls | Puts | P/C |
|---|---|---|---|
| Q3 2024 | $65.0bn | $56.5bn | 0.87 |
| Q4 2024 | $66.3bn | $65.4bn | 0.99 |
| Q1 2025 | $46.4bn | $41.5bn | 0.89 |
| Q2 2025 | $42.5bn | $39.8bn | 0.94 |
Biggest buyers
| UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC | Added | +106.9m |
| ROYAL BANK OF CANADA | Added | +58.0m |
| JPMORGAN CHASE & CO | Added | +15.9m |
| VANGUARD GROUP INC | Added | +15.1m |
| BROADWATER CAPITAL MANAGEMENT LLC | Added | +9.7m |
| BlackRock, Inc. | Added | +8.6m |
| NORGES BANK | Added | +8.0m |
| VICTORY CAPITAL MANAGEMENT INC | Added | +7.8m |
| D. E. Shaw & Co., Inc. | Added | +5.9m |
| Rockefeller Capital Management L.P. | Added | +5.8m |
Biggest sellers
| FMR LLC | Reduced | -21.3m |
| Berkshire Hathaway Inc | Reduced | -20.0m |
| Capital World Investors | Reduced | -18.4m |
| VOYA INVESTMENT MANAGEMENT LLC | Reduced | -17.2m |
| PRICE T ROWE ASSOCIATES INC /MD/ | Reduced | -12.0m |
| Demars Financial Group, LLC | Reduced | -9.5m |
| MORGAN STANLEY | Reduced | -8.0m |
| Bank of New York Mellon Corp | Reduced | -7.7m |
| Capital Research Global Investors | Reduced | -6.7m |
| UBS Group AG | Reduced | -6.6m |
Biggest calls
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Reduced | $7.3bn35.5m shares |
| CITADEL ADVISORS LLC | Reduced | $5.9bn29.0m shares |
| JANE STREET GROUP, LLC | Reduced | $4.7bn23.0m shares |
| IMC-Chicago, LLC | Added | $2.5bn12.1m shares |
| SIMPLEX TRADING, LLC | Added | $2.4bn11.5m shares |
| BANK OF AMERICA CORP /DE/ | Added | $1.7bn8.3m shares |
| JPMORGAN CHASE & CO | Reduced | $1.7bn8.1m shares |
| GOLDMAN SACHS GROUP INC | Added | $1.3bn6.5m shares |
| CTC LLC | Added | $1.3bn6.2m shares |
| MILLENNIUM MANAGEMENT LLC | Added | $1.2bn6.0m shares |
Biggest puts
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Added | $5.5bn26.8m shares |
| CITADEL ADVISORS LLC | Reduced | $5.1bn24.8m shares |
| JANE STREET GROUP, LLC | Added | $3.8bn18.4m shares |
| IMC-Chicago, LLC | Added | $2.1bn10.4m shares |
| GOLDMAN SACHS GROUP INC | Added | $1.9bn9.0m shares |
| SIMPLEX TRADING, LLC | Added | $1.8bn9.0m shares |
| UBS Group AG | Added | $1.7bn8.3m shares |
| MILLENNIUM MANAGEMENT LLC | Reduced | $1.3bn6.1m shares |
| CITIGROUP INC | Added | $1.1bn5.5m shares |
| CAPSTONE INVESTMENT ADVISORS, LLC | Added | $1.0bn4.9m shares |
Options at notional value: the value of the shares the contracts control, as filers report them, not what the options cost. Not included in the holders, shares or buying above.
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
| Holder | Stake |
|---|---|
| VANGUARD CAPITAL MANAGEMENT LLC 13G · institution new · filed 2026-04-29 | 7.5% |
Fell to 5% or below in the last year: VANGUARD GROUP INC (0.0%, 2026-03-26; now reported by VANGUARD CAPITAL MANAGEMENT LLC)
Insider purchases and sales in Q2 2025
Shares bought or sold by the company's own officers, directors and 10% owners, in the open market or privately, as they reported to the SEC on Form 4 (due within two business days of the trade). Grants, option exercises, shares withheld for tax and gifts aren't included.
Officers and directors buying vs selling
Number of people, by quarter (10% owners not included)
Numbers
| Quarter | Buying | Bought | Selling | Sold | Sold under a plan |
|---|---|---|---|---|---|
| Q3 2023 | 0 | — | 1 | $2.8m | $2.8m |
| Q4 2023 | 0 | — | 6 | $113.0m | — |
| Q1 2024 | 0 | — | 1 | $18.1m | — |
| Q2 2024 | 0 | — | 7 | $86.5m | $71.2m |
| Q3 2024 | 0 | — | 2 | $23.7m | — |
| Q4 2024 | 0 | — | 7 | $176.3m | $129.9m |
| Q1 2025 | 0 | — | 1 | $343.1k | — |
| Q2 2025 | 0 | — | 5 | $42.7m | $41.8m |
| Date | Insider | Trade | Value |
|---|---|---|---|
| 2025-05-12 | KONDO CHRIS Principal Accounting Officer | Sold | $933.9k4.5k shares |
| 2025-04-23 | Parekh Kevan Senior Vice President, CFO | Sold plan | $941.4k4.6k shares |
| 2025-04-02 | COOK TIMOTHY D Chief Executive Officer, director | Sold plan | $24.2m108.1k shares |
| 2025-04-02 | Adams Katherine L. SVP, GC and Secretary | Sold plan | $8.7m38.8k shares |
| 2025-04-02 | WILLIAMS JEFFREY E COO | Sold plan | $8.0m35.5k shares |
Their holding: how much the trade added to or took from the insider's holding (direct, or the trust or fund named). The same trade is sometimes reported by more than one insider, such as a fund and the director who represents it; totals count it once. A value is left blank where the reported price is far from the market price (usually a typo).
Holders, Q2 2025
| Manager | Shares | Change |
|---|---|---|
| VANGUARD GROUP INC 4.70% of their portfolio | 1.4bn $290.5bn | Added +15.1m |
| BlackRock, Inc. 4.51% of their portfolio | 1.1bn $235.7bn | Added +8.6m |
| STATE STREET CORP 4.62% of their portfolio | 601.2m $123.4bn | Added +5.2m |
| GEODE CAPITAL MANAGEMENT, LLC 5.08% of their portfolio | 354.7m $72.5bn | Added +4.9m |
| FMR LLC 3.55% of their portfolio | 306.8m $62.9bn | Reduced -21.3m |
| Berkshire Hathaway Inc 22.31% of their portfolio | 280.0m $57.4bn | Reduced -20.0m |
| MORGAN STANLEY 3.12% of their portfolio | 233.2m $47.8bn | Reduced -8.0m |
| JPMORGAN CHASE & CO 3.03% of their portfolio | 214.6m $44.0bn | Added +15.9m |
| PRICE T ROWE ASSOCIATES INC /MD/ 4.71% of their portfolio | 202.7m $41.6bn | Reduced -12.0m |
| NORGES BANK 4.86% of their portfolio | 189.8m $38.9bn | Added +8.0m |
| NORTHERN TRUST CORP 4.69% of their portfolio | 166.3m $34.1bn | Reduced -2.2m |
| ROYAL BANK OF CANADA 2.42% of their portfolio | 121.2m $24.9bn | Added +58.0m |
| UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC 5.00% of their portfolio | 120.3m $24.7bn | Added +106.9m |
| BANK OF AMERICA CORP /DE/ 1.93% of their portfolio | 116.9m $24.0bn | Reduced -5.1m |
| Legal & General Group Plc 5.48% of their portfolio | 107.7m $22.1bn | Reduced -5.0m |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC 3.55% of their portfolio | 100.2m $20.6bn | Added +2.6m |
| Bank of New York Mellon Corp 3.81% of their portfolio | 98.2m $20.1bn | Reduced -7.7m |
| GOLDMAN SACHS GROUP INC 3.02% of their portfolio | 90.9m $18.7bn | Added +1.7m |
| WELLINGTON MANAGEMENT GROUP LLP 2.85% of their portfolio | 76.4m $15.7bn | Reduced -6.0m |
| Nuveen, LLC 4.30% of their portfolio | 75.8m $15.6bn | Reduced -2.9m |
| Invesco Ltd. 2.47% of their portfolio | 70.9m $14.5bn | Added +4.0m |
| Amundi 4.87% of their portfolio | 66.5m $14.1bn | Reduced -1.7m |
| WELLS FARGO & COMPANY/MN 2.61% of their portfolio | 57.8m $11.9bn | Added +322.3k |
| DIMENSIONAL FUND ADVISORS LP 2.71% of their portfolio | 57.1m $11.7bn | Added +656.1k |
| UBS Group AG 2.32% of their portfolio | 54.1m $11.1bn | Reduced -6.6m |
| Fisher Asset Management, LLC 4.36% of their portfolio | 53.6m $11.0bn | Added +267.2k |
| Capital International Investors 1.85% of their portfolio | 52.4m $10.7bn | Reduced -4.7m |
| DEUTSCHE BANK AG\ 3.76% of their portfolio | 49.8m $10.2bn | Added +2.3m |
| BARCLAYS PLC 3.71% of their portfolio | 45.5m $9.3bn | Added +87.8k |
| Swiss National Bank 5.59% of their portfolio | 45.5m $9.3bn | Added +3.1m |
| AMERIPRISE FINANCIAL INC 2.26% of their portfolio | 44.7m $9.2bn | Reduced -642.9k |
| FRANKLIN RESOURCES INC 2.41% of their portfolio | 44.2m $9.1bn | Reduced -2.2m |
| Capital Research Global Investors 1.71% of their portfolio | 41.7m $8.6bn | Reduced -6.7m |
| HSBC HOLDINGS PLC 5.19% of their portfolio | 39.7m $8.1bn | Reduced -1.0m |
| California Public Employees Retirement System 4.79% of their portfolio | 36.6m $7.5bn | Added +2.0m |
| Sumitomo Mitsui Trust Group, Inc. 4.67% of their portfolio | 36.5m $7.5bn | Added +584.6k |
| H&H International Investment, LLC 62.47% of their portfolio | 35.1m $7.2bn | Added +894.4k |
| JENNISON ASSOCIATES LLC 3.94% of their portfolio | 32.4m $6.7bn | Reduced -4.2m |
| Mitsubishi UFJ Asset Management Co., Ltd. 4.80% of their portfolio | 29.3m $6.0bn | Added +1.9m |
| RAYMOND JAMES FINANCIAL INC 2.06% of their portfolio | 29.2m $6.0bn | Reduced -198.2k |
| National Pension Service 5.10% of their portfolio | 28.8m $5.9bn | Added +219.5k |
| AMERICAN CENTURY COMPANIES INC 3.18% of their portfolio | 28.5m $5.8bn | Reduced -2.8m |
| ALLIANCEBERNSTEIN L.P. 1.90% of their portfolio | 28.4m $5.8bn | Added +205.0k |
| RHUMBLINE ADVISERS 4.97% of their portfolio | 28.3m $5.8bn | Reduced -307.3k |
| JANUS HENDERSON GROUP PLC 2.84% of their portfolio | 28.2m $5.8bn | Reduced -1.4m |
| BANK OF MONTREAL /CAN/ 2.87% of their portfolio | 27.8m $5.7bn | Added +443.8k |
| ARROWSTREET CAPITAL, LIMITED PARTNERSHIP 3.66% of their portfolio | 25.2m $5.2bn | Reduced -2.3m |
| MASSACHUSETTS FINANCIAL SERVICES CO /MA/ 1.64% of their portfolio | 25.1m $5.2bn | Reduced -847.6k |
| STATE FARM MUTUAL AUTOMOBILE INSURANCE CO 4.54% of their portfolio | 25.0m $5.1bn | Reduced -260.8k |
| CALIFORNIA STATE TEACHERS RETIREMENT SYSTEM 5.37% of their portfolio | 23.6m $4.8bn | Added +62.2k |
| CITIGROUP INC 3.29% of their portfolio | 23.1m $4.7bn | Reduced -1.3m |
| CANADA PENSION PLAN INVESTMENT BOARD 4.03% of their portfolio | 22.9m $4.7bn | Added +3.3m |
| NORDEA INVESTMENT MANAGEMENT AB 4.13% of their portfolio | 22.3m $4.5bn | Added +722.5k |
| Capital World Investors 0.64% of their portfolio | 21.6m $4.4bn | Reduced -18.4m |
| LPL Financial LLC 1.47% of their portfolio | 21.5m $4.4bn | Added +1.1m |
| DZ BANK AG Deutsche Zentral Genossenschafts Bank, Frankfurt am Main 4.54% of their portfolio | 21.4m $4.4bn | Reduced -4.7m |
| PRINCIPAL FINANCIAL GROUP INC 2.32% of their portfolio | 21.4m $4.4bn | Added +30.7k |
| Assenagon Asset Management S.A. 6.85% of their portfolio | 21.0m $4.3bn | Added +3.1m |
| BNP PARIBAS FINANCIAL MARKETS 3.15% of their portfolio | 19.7m $4.1bn | Added +1.8m |
| PNC Financial Services Group, Inc. 2.53% of their portfolio | 19.1m $3.9bn | Reduced -101.0k |
| Swedbank AB 4.39% of their portfolio | 19.0m $3.9bn | First filing |
| VICTORY CAPITAL MANAGEMENT INC 2.53% of their portfolio | 19.0m $3.9bn | Added +7.8m |
| NEW YORK STATE COMMON RETIREMENT FUND 5.12% of their portfolio | 18.7m $3.8bn | Reduced -133.6k |
| NATIONAL BANK OF CANADA /FI/ 4.11% of their portfolio | 18.6m $3.8bn | Added +3.5m |
| NEUBERGER BERMAN GROUP LLC 2.62% of their portfolio | 16.6m $3.4bn | Reduced -71.5k |
| Aberdeen Group plc 5.44% of their portfolio | 16.0m $3.2bn | Added +761.1k |
| Fayez Sarofim & Co 7.78% of their portfolio | 15.7m $3.2bn | Reduced -1.1m |
| Mariner, LLC 4.66% of their portfolio | 15.7m $3.2bn | Added +1.3m |
| TD Asset Management Inc 2.71% of their portfolio | 15.5m $3.2bn | Reduced -2.8m |
| MANUFACTURERS LIFE INSURANCE COMPANY, THE 2.82% of their portfolio | 15.4m $3.2bn | Reduced -1.8m |
| PRUDENTIAL FINANCIAL INC 4.07% of their portfolio | 15.4m $3.2bn | Added +430.6k |
| SCHRODER INVESTMENT MANAGEMENT GROUP 2.62% of their portfolio | 15.1m $3.1bn | Reduced -931.2k |
| Clearbridge Investments, LLC 2.52% of their portfolio | 15.1m $3.1bn | Added +220.8k |
| CANADA LIFE ASSURANCE Co 4.84% of their portfolio | 14.9m $3.1bn | Added +180.5k |
| VOYA INVESTMENT MANAGEMENT LLC 2.99% of their portfolio | 14.7m $3.0bn | Reduced -17.2m |
| STATE BOARD OF ADMINISTRATION OF FLORIDA RETIREMENT SYSTEM 5.21% of their portfolio | 14.3m $2.9bn | Added +66.6k |
| ADAGE CAPITAL PARTNERS GP, L.L.C. 4.64% of their portfolio | 13.4m $2.8bn | Reduced -198.8k |
| Robeco Institutional Asset Management B.V. 4.36% of their portfolio | 13.1m $2.7bn | Added +749.6k |
| SG Americas Securities, LLC 11.81% of their portfolio | 13.1m $2.7bn | Reduced -3.6m |
| Sanders Capital, LLC 3.57% of their portfolio | 13.0m $2.7bn | Reduced -1.4m |
| BANK OF NOVA SCOTIA 5.41% of their portfolio | 12.9m $2.6bn | Added +1.8m |
| Russell Investments Group, Ltd. 3.33% of their portfolio | 12.8m $2.6bn | Reduced -14.9k |
| ENVESTNET ASSET MANAGEMENT INC 0.76% of their portfolio | 12.7m $2.6bn | Added +167.2k |
| NEW YORK STATE TEACHERS RETIREMENT SYSTEM 5.43% of their portfolio | 12.6m $2.6bn | Reduced -18.4k |
| Ensign Peak Advisors, Inc 4.25% of their portfolio | 12.1m $2.5bn | Reduced -610.8k |
| Rockefeller Capital Management L.P. 2.95% of their portfolio | 11.9m $2.5bn | Added +5.8m |
| LAZARD ASSET MANAGEMENT LLC 3.33% of their portfolio | 11.8m $2.4bn | Reduced -63.8k |
| Allianz Asset Management GmbH 3.18% of their portfolio | 11.6m $2.4bn | Added +901.1k |
| D. E. Shaw & Co., Inc. 2.37% of their portfolio | 11.6m $2.4bn | Added +5.9m |
| BESSEMER GROUP INC 3.84% of their portfolio | 11.5m $2.4bn | Added +317.8k |
| AVIVA PLC 4.87% of their portfolio | 11.5m $2.4bn | Added +725.0k |
| STIFEL FINANCIAL CORP 2.28% of their portfolio | 11.4m $2.3bn | Reduced -104.2k |
| DANSKE BANK A/S 5.81% of their portfolio | 11.4m $2.3bn | Added +1.3m |
| COMMONWEALTH EQUITY SERVICES, LLC 3.07% of their portfolio | 11.3m $2.3bn | Reduced -639.3k |
| ProShare Advisors LLC 4.59% of their portfolio | 11.2m $2.3bn | Added +587.0k |
| Korea Investment CORP 5.09% of their portfolio | 11.1m $2.3bn | Reduced -340.4k |
| HighTower Advisors, LLC 2.81% of their portfolio | 10.9m $2.2bn | Reduced -90.8k |
| APG Asset Management N.V. 5.65% of their portfolio | 10.9m $1.9bn | Added +633.8k |
| Universal- Beteiligungs- und Servicegesellschaft mbH 3.97% of their portfolio | 10.9m $2.2bn | Added +203.9k |
| DekaBank Deutsche Girozentrale 3.93% of their portfolio | 10.9m $2.2bn | Added +972.2k |