NETFLIX INC NFLX
COM · Common Stock · CUSIP 64110L106 · ISIN US64110L1061
American media company
- IndustryServices-Video Tape Rental
- HeadquartersLos Gatos, CA
- Founded1997
- Websiteir.netflix.net
- FilingsSEC EDGAR
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once ($2.0bn this quarter). Holder counts are more reliable. Shares outstanding: 424.9m as of 2025-06-30, from the company's own SEC filing; the percentage can still exceed 100%: lent-out shares are counted by the lender and the buyer, and some reports overlap without saying so. Implied quarter-end price ≈ $1337.47. Options: 89 managers hold calls ($25.3bn notional), 87 hold puts ($30.3bn).
Trends to Q2 2025
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 1,714 |
| Q4 2022 | 1,896 |
| Q1 2023 | 1,929 |
| Q2 2023 | 2,110 |
| Q3 2023 | 2,056 |
| Q4 2023 | 2,302 |
| Q1 2024 | 2,513 |
| Q2 2024 | 2,644 |
| Q3 2024 | 2,761 |
| Q4 2024 | 3,132 |
| Q1 2025 | 3,203 |
| Q2 2025 | 3,491 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q3 2023 | 981 | 921 |
| Q4 2023 | 981 | 994 |
| Q1 2024 | 1,263 | 971 |
| Q2 2024 | 1,336 | 1,027 |
| Q3 2024 | 1,350 | 1,061 |
| Q4 2024 | 1,391 | 1,176 |
| Q1 2025 | 1,604 | 1,287 |
| Q2 2025 | 1,862 | 1,270 |
Calls vs puts
Options held, notional value, last 4 quarters. P/C = puts ÷ calls
Numbers
| Quarter | Calls | Puts | P/C |
|---|---|---|---|
| Q3 2024 | $11.0bn | $16.3bn | 1.48 |
| Q4 2024 | $15.6bn | $22.1bn | 1.41 |
| Q1 2025 | $14.3bn | $17.1bn | 1.20 |
| Q2 2025 | $25.3bn | $30.3bn | 1.20 |
Biggest buyers
| ROYAL BANK OF CANADA | Added | +1.6m |
| D. E. Shaw & Co., Inc. | Added | +618.6k |
| RENAISSANCE TECHNOLOGIES LLC | Added | +538.1k |
| GOLDMAN SACHS GROUP INC | Added | +410.4k |
| BlackRock, Inc. | Added | +405.9k |
| VANGUARD GROUP INC | Added | +381.8k |
| DZ BANK AG Deutsche Zentral Genossenschafts Bank, Frankfurt am Main | Added | +370.3k |
| STATE STREET CORP | Added | +360.6k |
| TWO SIGMA ADVISERS, LP | Added | +314.2k |
| NORGES BANK | Added | +304.7k |
Biggest sellers
| Capital World Investors | Reduced | -1.1m |
| JENNISON ASSOCIATES LLC | Reduced | -913.2k |
| VOYA INVESTMENT MANAGEMENT LLC | Reduced | -897.1k |
| VIKING GLOBAL INVESTORS LP | Sold out | -749.4k |
| AXIOM INVESTORS LLC /DE | Reduced | -661.7k |
| PRICE T ROWE ASSOCIATES INC /MD/ | Reduced | -542.7k |
| EDGEWOOD MANAGEMENT LLC | Reduced | -424.0k |
| WELLINGTON MANAGEMENT GROUP LLP | Reduced | -410.4k |
| SRS Investment Management, LLC | Reduced | -400.0k |
| Alphinity Investment Management Pty Ltd | Reduced | -339.4k |
Biggest calls
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Added | $5.7bn4.2m shares |
| CITADEL ADVISORS LLC | Added | $4.2bn3.1m shares |
| JANE STREET GROUP, LLC | Added | $2.6bn2.0m shares |
| IMC-Chicago, LLC | Added | $2.4bn1.8m shares |
| SIMPLEX TRADING, LLC | Added | $1.7bn1.2m shares |
| WOLVERINE TRADING, LLC | Added | $1.4bn1.1m shares |
| CTC LLC | Added | $1.1bn820.7k shares |
| GOLDMAN SACHS GROUP INC | Reduced | $623.8m465.8k shares |
| D. E. Shaw & Co., Inc. | Added | $487.3m363.9k shares |
| PEAK6 LLC | Added | $318.4m237.8k shares |
Biggest puts
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Reduced | $5.6bn4.2m shares |
| CITADEL ADVISORS LLC | Added | $4.2bn3.2m shares |
| IMC-Chicago, LLC | Added | $3.9bn2.9m shares |
| SIMPLEX TRADING, LLC | Added | $3.0bn2.3m shares |
| JANE STREET GROUP, LLC | Added | $1.9bn1.4m shares |
| WOLVERINE TRADING, LLC | Added | $1.7bn1.3m shares |
| CTC LLC | Added | $1.4bn1.1m shares |
| MILLENNIUM MANAGEMENT LLC | Added | $1.2bn882.8k shares |
| CMT Capital Markets Trading GmbH | Reduced | $917.3m685.0k shares |
| BANK OF AMERICA CORP /DE/ | Added | $525.9m392.7k shares |
Options at notional value: the value of the shares the contracts control, as filers report them, not what the options cost. Not included in the holders, shares or buying above.
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
| Holder | Stake |
|---|---|
| VANGUARD CAPITAL MANAGEMENT LLC 13G · institution new · filed 2026-04-30 | 7.5% |
Fell to 5% or below in the last year: FMR LLC (3.3%, 2026-08-06), VANGUARD GROUP INC (0.0%, 2026-03-27; now reported by VANGUARD CAPITAL MANAGEMENT LLC)
Insider purchases and sales in Q2 2025
Shares bought or sold by the company's own officers, directors and 10% owners, in the open market or privately, as they reported to the SEC on Form 4 (due within two business days of the trade). Grants, option exercises, shares withheld for tax and gifts aren't included.
Officers and directors buying vs selling
Number of people, by quarter (10% owners not included)
Numbers
| Quarter | Buying | Bought | Selling | Sold | Sold under a plan |
|---|---|---|---|---|---|
| Q3 2023 | 0 | — | 5 | $75.3m | $65.1m |
| Q4 2023 | 0 | — | 5 | $68.4m | $50.2m |
| Q1 2024 | 0 | — | 7 | $151.3m | $145.1m |
| Q2 2024 | 0 | — | 5 | $46.4m | $45.1m |
| Q3 2024 | 0 | — | 7 | $201.0m | $199.2m |
| Q4 2024 | 0 | — | 9 | $129.5m | $127.0m |
| Q1 2025 | 0 | — | 10 | $556.5m | $554.8m |
| Q2 2025 | 0 | — | 13 | $243.5m | $237.2m |
| Date | Insider | Trade | Value |
|---|---|---|---|
| 2025-06-25 | Karbowski Jeffrey William Chief Accounting Officer | Sold plan | $797.8k620 shares |
| 2025-06-25 | KILGORE LESLIE J Director | Sold plan | $273.5k212 shares |
| 2025-06-24 | KILGORE LESLIE J Director | Sold plan | $546.3k431 shares |
| 2025-06-05 | Hoag Jay C Director · Hoag Family Trust, dated August 2, 1994 | Sold plan | $29.7m23.8k shares |
| 2025-06-05 | Hoag Jay C Director · Hamilton Investments Limited Partnership | Sold plan | $10.0m8.0k shares |
| 2025-06-05 | MATHER ANN Director | Sold plan | $1.4m1.1k shares |
| 2025-06-05 | KILGORE LESLIE J Director | Sold plan | $816.1k652 shares |
| 2025-06-03 | KILGORE LESLIE J Director | Sold plan | $273.2k223 shares |
| 2025-06-02 | HASTINGS REED Director | Sold plan | $32.6m26.9k shares |
| 2025-06-02 | Neumann Spencer Adam Chief Financial Officer | Sold plan | $3.2m2.6k shares |
| 2025-05-29 | Hoag Jay C Director · Hoag Family Trust, dated August 2, 1994 | Sold plan | $8.2m6.9k shares |
| 2025-05-29 | Hoag Jay C Director · Hamilton Investments Limited Partnership | Sold plan | $2.8m2.3k shares |
| 2025-05-27 | Karbowski Jeffrey William Chief Accounting Officer | Sold plan | $764.7k640 shares |
| 2025-05-15 | KILGORE LESLIE J Director | Sold plan | $545.2k465 shares |
| 2025-05-12 | SMITH BRADFORD L Director | Sold plan | $4.4m3.9k shares |
| 2025-05-12 | Masiyiwa Strive Director | Sold plan | $1.1m1.0k shares |
| 2025-05-09 | MATHER ANN Director | Sold plan | $1.6m1.4k shares |
| 2025-05-07 | Willems Cletus R Chief Global Affairs Officer | Sold | $339.1k298 shares |
| 2025-05-06 | Peters Gregory K Co-CEO, director | Sold | $2.3m2.0k shares |
| 2025-05-06 | SARANDOS THEODORE A Co-CEO, director | Sold | $2.3m2.0k shares |
| 2025-05-06 | Neumann Spencer Adam Chief Financial Officer | Sold | $782.9k686 shares |
| 2025-05-06 | HYMAN DAVID A Chief Legal Officer | Sold | $485.8k425 shares |
| 2025-05-02 | KILGORE LESLIE J Director | Sold plan | $271.4k236 shares |
| 2025-05-01 | HASTINGS REED Director | Sold plan | $30.6m27.0k shares |
| 2025-05-01 | Neumann Spencer Adam Chief Financial Officer | Sold plan | $2.9m2.6k shares |
| 2025-04-30 | Dopfner Mathias Director | Sold plan | $6.7m6.0k shares |
| 2025-04-29 | Hoag Jay C Director · Hoag Family Trust, dated August 2, 1994 | Sold plan | $26.8m24.3k shares |
| 2025-04-29 | Hoag Jay C Director · Hoag Family Trust, dated August 2, 1994 | Sold plan | $25.8m23.2k shares |
| 2025-04-29 | Hoag Jay C Director · Hamilton Investments Limited Partnership | Sold plan | $9.0m8.2k shares |
| 2025-04-29 | Hoag Jay C Director · Hamilton Investments Limited Partnership | Sold plan | $8.7m7.8k shares |
The latest 30 of 35 trades.
Their holding: how much the trade added to or took from the insider's holding (direct, or the trust or fund named). The same trade is sometimes reported by more than one insider, such as a fund and the director who represents it; totals count it once. A value is left blank where the reported price is far from the market price (usually a typo).
Holders, Q2 2025
| Manager | Shares | Change |
|---|---|---|
| VANGUARD GROUP INC 0.83% of their portfolio | 38.4m $51.4bn | Added +381.8k |
| BlackRock, Inc. 0.87% of their portfolio | 34.0m $45.5bn | Added +405.9k |
| FMR LLC 1.67% of their portfolio | 22.1m $29.6bn | Reduced -232.5k |
| STATE STREET CORP 0.88% of their portfolio | 17.4m $23.4bn | Added +360.6k |
| PRICE T ROWE ASSOCIATES INC /MD/ 1.70% of their portfolio | 11.2m $15.0bn | Reduced -542.7k |
| Capital World Investors 2.04% of their portfolio | 10.5m $14.0bn | Reduced -1.1m |
| GEODE CAPITAL MANAGEMENT, LLC 0.93% of their portfolio | 9.9m $13.2bn | Added +229.2k |
| JPMORGAN CHASE & CO 0.91% of their portfolio | 9.9m $13.3bn | Added +17.6k |
| MORGAN STANLEY 0.73% of their portfolio | 8.4m $11.2bn | Reduced -205.7k |
| NORGES BANK 0.99% of their portfolio | 5.9m $7.9bn | Added +304.7k |
| BANK OF AMERICA CORP /DE/ 0.62% of their portfolio | 5.8m $7.7bn | Added +280.2k |
| JENNISON ASSOCIATES LLC 4.46% of their portfolio | 5.6m $7.5bn | Reduced -913.2k |
| ALLIANCEBERNSTEIN L.P. 2.14% of their portfolio | 4.9m $6.6bn | Reduced -284.2k |
| Capital Research Global Investors 1.27% of their portfolio | 4.7m $6.3bn | Added +206.0k |
| NORTHERN TRUST CORP 0.82% of their portfolio | 4.5m $6.0bn | Reduced -64.3k |
| Invesco Ltd. 0.99% of their portfolio | 4.3m $5.8bn | Reduced -334.1k |
| WELLINGTON MANAGEMENT GROUP LLP 0.97% of their portfolio | 4.0m $5.3bn | Reduced -410.4k |
| ROYAL BANK OF CANADA 0.51% of their portfolio | 3.9m $5.3bn | Added +1.6m |
| BAILLIE GIFFORD & CO 3.90% of their portfolio | 3.9m $5.2bn | Reduced -131.1k |
| LOOMIS SAYLES & CO L P 6.27% of their portfolio | 3.7m $5.0bn | Reduced -90.1k |
| Capital International Investors 0.76% of their portfolio | 3.3m $4.4bn | Reduced -27.4k |
| GOLDMAN SACHS GROUP INC 0.68% of their portfolio | 3.2m $4.2bn | Added +410.4k |
| UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC 0.85% of their portfolio | 3.1m $4.2bn | Added +124.6k |
| Bank of New York Mellon Corp 0.74% of their portfolio | 2.9m $3.9bn | Reduced -169.8k |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC 0.66% of their portfolio | 2.9m $3.8bn | Added +58.0k |
| Legal & General Group Plc 0.85% of their portfolio | 2.5m $3.4bn | Reduced -89.9k |
| ARROWSTREET CAPITAL, LIMITED PARTNERSHIP 2.32% of their portfolio | 2.5m $3.3bn | Reduced -28.8k |
| BANK OF MONTREAL /CAN/ 1.64% of their portfolio | 2.4m $3.2bn | Reduced -25.6k |
| Nuveen, LLC 0.89% of their portfolio | 2.4m $3.2bn | Reduced -153.1k |
| Amundi 0.95% of their portfolio | 2.1m $2.7bn | Added +61.1k |
| FRANKLIN RESOURCES INC 0.73% of their portfolio | 2.0m $2.7bn | Added +131.7k |
| Fisher Asset Management, LLC 1.07% of their portfolio | 2.0m $2.7bn | Reduced -42.8k |
| UBS Group AG 0.53% of their portfolio | 1.9m $2.5bn | Added +256.7k |
| EDGEWOOD MANAGEMENT LLC 7.75% of their portfolio | 1.8m $2.4bn | Reduced -424.0k |
| BARCLAYS PLC 0.90% of their portfolio | 1.7m $2.3bn | Added +227.6k |
| AMERICAN CENTURY COMPANIES INC 1.19% of their portfolio | 1.6m $2.2bn | Added +259.9k |
| SRS Investment Management, LLC 22.67% of their portfolio | 1.6m $2.2bn | Reduced -400.0k |
| Clearbridge Investments, LLC 1.78% of their portfolio | 1.6m $2.2bn | Reduced -55.7k |
| SCHRODER INVESTMENT MANAGEMENT GROUP 1.85% of their portfolio | 1.6m $2.2bn | Added +270.9k |
| MASSACHUSETTS FINANCIAL SERVICES CO /MA/ 0.64% of their portfolio | 1.5m $2.0bn | Added +129.6k |
| GQG Partners LLC 2.82% of their portfolio | 1.5m $2.0bn | Added +91.2k |
| WELLS FARGO & COMPANY/MN 0.42% of their portfolio | 1.4m $1.9bn | Added +68.8k |
| DEUTSCHE BANK AG\ 0.66% of their portfolio | 1.3m $1.8bn | Reduced -123.8k |
| JANUS HENDERSON GROUP PLC 0.85% of their portfolio | 1.3m $1.7bn | Reduced -56.4k |
| Swiss National Bank 1.04% of their portfolio | 1.3m $1.7bn | Added +89.3k |
| Sumitomo Mitsui Trust Group, Inc. 1.02% of their portfolio | 1.2m $1.6bn | Added +15.1k |
| PRINCIPAL FINANCIAL GROUP INC 0.83% of their portfolio | 1.2m $1.6bn | Reduced -314.3k |
| SANDS CAPITAL MANAGEMENT, LLC 4.35% of their portfolio | 1.1m $1.5bn | Reduced -335.8k |
| Artisan Partners Limited Partnership 2.20% of their portfolio | 1.1m $1.5bn | Reduced -183.6k |
| DIMENSIONAL FUND ADVISORS LP 0.33% of their portfolio | 1.1m $1.4bn | Added +29.4k |
| DZ BANK AG Deutsche Zentral Genossenschafts Bank, Frankfurt am Main 1.43% of their portfolio | 1.0m $1.4bn | Added +370.3k |
| AMERIPRISE FINANCIAL INC 0.34% of their portfolio | 1.0m $1.4bn | Reduced -17.6k |
| CITIGROUP INC 0.92% of their portfolio | 994.1k $1.3bn | Added +109.9k |
| HSBC HOLDINGS PLC 0.84% of their portfolio | 983.8k $1.3bn | Reduced -54.3k |
| D. E. Shaw & Co., Inc. 1.27% of their portfolio | 948.9k $1.3bn | Added +618.6k |
| RAYMOND JAMES FINANCIAL INC 0.44% of their portfolio | 946.0k $1.3bn | Added +27.9k |
| NORDEA INVESTMENT MANAGEMENT AB 1.17% of their portfolio | 945.1k $1.3bn | Added +68.5k |
| National Pension Service 1.04% of their portfolio | 899.5k $1.2bn | Added +30.2k |
| Mitsubishi UFJ Asset Management Co., Ltd. 0.91% of their portfolio | 852.6k $1.1bn | Added +52.2k |
| POLEN CAPITAL MANAGEMENT LLC 3.35% of their portfolio | 815.2k $1.1bn | Reduced -72.8k |
| Robeco Institutional Asset Management B.V. 1.75% of their portfolio | 806.6k $1.1bn | Added +162.2k |
| RHUMBLINE ADVISERS 0.90% of their portfolio | 787.7k $1.1bn | Reduced -15.1k |
| LPL Financial LLC 0.35% of their portfolio | 777.5k $1.0bn | Added +97.8k |
| California Public Employees Retirement System 0.65% of their portfolio | 766.8k $1.0bn | Added +34.6k |
| AXIOM INVESTORS LLC /DE 7.92% of their portfolio | 720.6k $965.0m | Reduced -661.7k |
| FIRST TRUST ADVISORS LP 0.76% of their portfolio | 701.0k $938.8m | Reduced -62.1k |
| CANADA PENSION PLAN INVESTMENT BOARD 0.77% of their portfolio | 674.2k $902.8m | Reduced -130.7k |
| CALIFORNIA STATE TEACHERS RETIREMENT SYSTEM 1.00% of their portfolio | 671.6k $899.3m | Added +2.2k |
| Newlands Management Operations LLC 4.74% of their portfolio | 670.7k $898.2m | Unchanged |
| ProShare Advisors LLC 1.75% of their portfolio | 653.8k $875.6m | Added +29.3k |
| Bank Julius Baer & Co. Ltd, Zurich 2.56% of their portfolio | 642.9k $860.8m | Added +37.7k |
| BNP PARIBAS FINANCIAL MARKETS 0.65% of their portfolio | 627.7k $840.6m | Reduced -177.7k |
| SEI INVESTMENTS CO 0.96% of their portfolio | 621.5k $832.2m | Reduced -56.7k |
| COATUE MANAGEMENT LLC 2.31% of their portfolio | 618.7k $828.6m | Unchanged |
| VICTORY CAPITAL MANAGEMENT INC 0.51% of their portfolio | 587.8k $787.1m | Added +69.8k |
| Winslow Capital Management, LLC 2.63% of their portfolio | 587.8k $787.1m | Added +26.6k |
| ENVESTNET ASSET MANAGEMENT INC 0.23% of their portfolio | 582.4k $779.9m | Reduced -19.1k |
| NATIXIS ADVISORS, LLC 1.20% of their portfolio | 566.8k $759.0m | Added +8.8k |
| NEW YORK STATE COMMON RETIREMENT FUND 1.00% of their portfolio | 562.4k $753.1m | Reduced -15.1k |
| CANADA LIFE ASSURANCE Co 1.19% of their portfolio | 559.1k $749.5m | Reduced -10.7k |
| VOYA INVESTMENT MANAGEMENT LLC 0.74% of their portfolio | 554.8k $741.6m | Reduced -897.1k |
| TD Asset Management Inc 0.63% of their portfolio | 550.3k $736.9m | Reduced -25.7k |
| LOS ANGELES CAPITAL MANAGEMENT LLC 2.72% of their portfolio | 543.7k $728.1m | Reduced -30.2k |
| GARDNER RUSSO & QUINN LLC 7.72% of their portfolio | 542.3k $726.3m | Reduced -16.1k |
| RENAISSANCE TECHNOLOGIES LLC 0.96% of their portfolio | 538.5k $721.2m | Added +538.1k |
| ACADIAN ASSET MANAGEMENT LLC 1.47% of their portfolio | 531.8k $712.2m | Added +24.8k |
| TWO SIGMA ADVISERS, LP 1.43% of their portfolio | 519.9k $696.2m | Added +314.2k |
| Daiwa Securities Group Inc. 2.55% of their portfolio | 515.5k $690.4m | Reduced -5.4k |
| Alphinity Investment Management Pty Ltd 5.77% of their portfolio | 503.1k $673.7m | Reduced -339.4k |
| KBC Group NV 1.76% of their portfolio | 487.6k $653.0m | Added +10.3k |
| STIFEL FINANCIAL CORP 0.63% of their portfolio | 482.6k $646.2m | Reduced -232 |
| MIRAE ASSET GLOBAL ETFS HOLDINGS Ltd. 1.23% of their portfolio | 475.9k $636.2m | Reduced -26.4k |
| GILDER GAGNON HOWE & CO LLC 6.70% of their portfolio | 471.0k $630.7m | Reduced -2.4k |
| Pictet Asset Management Holding SA 0.62% of their portfolio | 455.4k $609.8m | Reduced -111.1k |
| PRUDENTIAL FINANCIAL INC 0.79% of their portfolio | 453.8k $607.7m | Added +15.4k |
| Assenagon Asset Management S.A. 0.95% of their portfolio | 446.9k $598.5m | Reduced -34.9k |
| Universal- Beteiligungs- und Servicegesellschaft mbH 1.06% of their portfolio | 445.8k $596.9m | Added +31.5k |
| Alecta Tjanstepension Omsesidigt 2.77% of their portfolio | 442.0k $591.5m | Reduced -9.2k |
| STATE BOARD OF ADMINISTRATION OF FLORIDA RETIREMENT SYSTEM 0.98% of their portfolio | 413.9k $554.3m | Added +1.4k |
| Russell Investments Group, Ltd. 0.70% of their portfolio | 413.4k $552.8m | Reduced -18.9k |