ALPHABET INC GOOG
CAP STK CL C · Common Stock · CUSIP 02079K107 · ISIN US02079K1079
American multinational technology conglomerate
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once ($2.5bn this quarter). Holder counts are more reliable. Implied quarter-end price ≈ $177.09. Options: 89 managers hold calls ($11.2bn notional), 87 hold puts ($10.3bn).
Trends to Q2 2025
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 3,329 |
| Q4 2022 | 3,432 |
| Q1 2023 | 3,492 |
| Q2 2023 | 3,592 |
| Q3 2023 | 3,649 |
| Q4 2023 | 3,923 |
| Q1 2024 | 3,958 |
| Q2 2024 | 4,104 |
| Q3 2024 | 4,091 |
| Q4 2024 | 4,520 |
| Q1 2025 | 4,391 |
| Q2 2025 | 4,462 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q3 2023 | 1,469 | 1,645 |
| Q4 2023 | 1,492 | 1,669 |
| Q1 2024 | 1,654 | 1,825 |
| Q2 2024 | 1,758 | 1,846 |
| Q3 2024 | 1,704 | 1,853 |
| Q4 2024 | 1,801 | 1,810 |
| Q1 2025 | 1,906 | 2,161 |
| Q2 2025 | 2,034 | 1,966 |
Calls vs puts
Options held, notional value, last 4 quarters. P/C = puts ÷ calls
Numbers
| Quarter | Calls | Puts | P/C |
|---|---|---|---|
| Q3 2024 | $8.9bn | $8.8bn | 0.99 |
| Q4 2024 | $11.4bn | $11.0bn | 0.97 |
| Q1 2025 | $7.8bn | $7.8bn | 1.01 |
| Q2 2025 | $11.2bn | $10.3bn | 0.92 |
Biggest buyers
| ROYAL BANK OF CANADA | Added | +20.6m |
| Nuveen, LLC | Added | +12.7m |
| NORGES BANK | Added | +7.1m |
| UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC | Added | +6.6m |
| VANGUARD GROUP INC | Added | +5.2m |
| BROADWATER CAPITAL MANAGEMENT LLC | Added | +3.8m |
| ARROWSTREET CAPITAL, LIMITED PARTNERSHIP | Added | +3.1m |
| GOLDMAN SACHS GROUP INC | Added | +2.7m |
| Holocene Advisors, LP | New | +2.6m |
| STATE STREET CORP | Added | +2.4m |
Biggest sellers
| Bank of New York Mellon Corp | Reduced | -11.1m |
| JPMORGAN CHASE & CO | Reduced | -10.6m |
| JANUS HENDERSON GROUP PLC | Reduced | -9.1m |
| Capital Research Global Investors | Reduced | -8.7m |
| Capital World Investors | Reduced | -5.9m |
| WELLINGTON MANAGEMENT GROUP LLP | Reduced | -3.7m |
| VOYA INVESTMENT MANAGEMENT LLC | Reduced | -3.6m |
| PRINCIPAL FINANCIAL GROUP INC | Reduced | -3.5m |
| PRICE T ROWE ASSOCIATES INC /MD/ | Reduced | -3.3m |
| FMR LLC | Reduced | -3.3m |
Biggest calls
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Added | $2.7bn15.5m shares |
| CITADEL ADVISORS LLC | Reduced | $1.3bn7.4m shares |
| IMC-Chicago, LLC | Added | $737.7m4.2m shares |
| Castle Hook Partners LP | New | $727.8m4.1m shares |
| Brevan Howard Capital Management LP | New | $723.8m4.1m shares |
| CTC LLC | Reduced | $669.0m3.8m shares |
| JANE STREET GROUP, LLC | Reduced | $621.4m3.5m shares |
| WOLVERINE TRADING, LLC | Added | $463.9m2.6m shares |
| Optiver Holding B.V. | Added | $331.8m1.9m shares |
| UBS Group AG | Added | $254.5m1.4m shares |
Biggest puts
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Reduced | $1.3bn7.2m shares |
| JANE STREET GROUP, LLC | Added | $1.3bn7.1m shares |
| CITADEL ADVISORS LLC | Added | $975.3m5.5m shares |
| NATIONAL BANK OF CANADA /FI/ | Added | $779.4m44.2k shares |
| CTC LLC | Added | $525.9m3.0m shares |
| IMC-Chicago, LLC | Added | $475.7m2.7m shares |
| CITIGROUP INC | Added | $397.1m2.2m shares |
| MILLENNIUM MANAGEMENT LLC | Reduced | $386.6m2.2m shares |
| HSBC HOLDINGS PLC | Added | $385.2m2.2m shares |
| UBS Group AG | Reduced | $361.1m2.0m shares |
Options at notional value: the value of the shares the contracts control, as filers report them, not what the options cost. Not included in the holders, shares or buying above.
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
| Holder | Stake |
|---|---|
| VANGUARD CAPITAL MANAGEMENT LLC 13G · institution new · filed 2026-04-29 | 6.4% |
Fell to 5% or below in the last year: VANGUARD GROUP INC (0.0%, 2026-03-26; now reported by VANGUARD CAPITAL MANAGEMENT LLC)
Insider purchases and sales in Q2 2025
Shares bought or sold by the company's own officers, directors and 10% owners, in the open market or privately, as they reported to the SEC on Form 4 (due within two business days of the trade). Grants, option exercises, shares withheld for tax and gifts aren't included.
Officers and directors buying vs selling
Number of people, by quarter (10% owners not included)
Numbers
| Quarter | Buying | Bought | Selling | Sold | Sold under a plan |
|---|---|---|---|---|---|
| Q3 2023 | 0 | — | 7 | $31.0m | $31.0m |
| Q4 2023 | 0 | — | 8 | $32.4m | $32.3m |
| Q1 2024 | 0 | — | 7 | $37.6m | $37.2m |
| Q2 2024 | 0 | — | 5 | $24.5m | $24.3m |
| Q3 2024 | 0 | — | 5 | $36.9m | $36.9m |
| Q4 2024 | 0 | — | 6 | $42.3m | $42.3m |
| Q1 2025 | 0 | — | 6 | $25.9m | $25.9m |
| Q2 2025 | 0 | — | 5 | $35.9m | $30.1m |
| Date | Insider | Trade | Value |
|---|---|---|---|
| 2025-06-30 | ARNOLD FRANCES Director | Sold plan | $21.9k121 shares |
| 2025-06-18 | Pichai Sundar Chief Executive Officer, director | Sold | $5.7m32.5k shares |
| 2025-06-13 | Hennessy John L. Director · By Trust | Sold plan | $70.4k400 shares |
| 2025-06-04 | Pichai Sundar Chief Executive Officer, director | Sold plan | $5.5m32.5k shares |
| 2025-05-30 | ARNOLD FRANCES Director | Sold plan | $19.1k111 shares |
| 2025-05-22 | Shriram Kavitark Ram Director | Sold plan | $1.8m10.5k shares |
| 2025-05-22 | Shriram Kavitark Ram Director | Sold plan | $1.6m9.0k shares |
| 2025-05-22 | Hennessy John L. Director · By Trust | Sold plan | $105.0k600 shares |
| 2025-05-21 | Pichai Sundar Chief Executive Officer, director | Sold plan | $5.6m32.5k shares |
| 2025-05-13 | Hennessy John L. Director · By Trust | Sold plan | $32.2k200 shares |
| 2025-05-07 | Pichai Sundar Chief Executive Officer, director | Sold plan | $5.1m32.5k shares |
| 2025-04-30 | ARNOLD FRANCES Director | Sold plan | $17.7k111 shares |
| 2025-04-16 | Pichai Sundar Chief Executive Officer, director | Sold plan | $5.1m32.5k shares |
| 2025-04-14 | Hennessy John L. Director · By Trust | Sold plan | $32.4k200 shares |
| 2025-04-02 | Pichai Sundar Chief Executive Officer, director | Sold plan | $5.2m32.5k shares |
| 2025-04-01 | O'Toole Amie Thuener VP, Chief Accounting Officer | Sold plan | $104.5k673 shares |
Their holding: how much the trade added to or took from the insider's holding (direct, or the trust or fund named). The same trade is sometimes reported by more than one insider, such as a fund and the director who represents it; totals count it once. A value is left blank where the reported price is far from the market price (usually a typo).
Holders, Q2 2025
| Manager | Shares | Change |
|---|---|---|
| VANGUARD GROUP INC 1.20% of their portfolio | 416.8m $73.9bn | Added +5.2m |
| BlackRock, Inc. 1.23% of their portfolio | 361.5m $64.1bn | Reduced -3.0m |
| STATE STREET CORP 1.26% of their portfolio | 188.9m $33.5bn | Added +2.4m |
| GEODE CAPITAL MANAGEMENT, LLC 1.33% of their portfolio | 107.8m $19.0bn | Added +441.2k |
| FMR LLC 1.02% of their portfolio | 101.8m $18.1bn | Reduced -3.3m |
| Capital International Investors 2.82% of their portfolio | 92.1m $16.3bn | Reduced -518.8k |
| JPMORGAN CHASE & CO 1.12% of their portfolio | 91.6m $16.3bn | Reduced -10.6m |
| PRICE T ROWE ASSOCIATES INC /MD/ 1.49% of their portfolio | 74.2m $13.2bn | Reduced -3.3m |
| MORGAN STANLEY 0.85% of their portfolio | 73.6m $13.1bn | Reduced -2.2m |
| NORTHERN TRUST CORP 1.32% of their portfolio | 54.2m $9.6bn | Reduced -1.2m |
| ROYAL BANK OF CANADA 0.77% of their portfolio | 44.6m $7.9bn | Added +20.6m |
| UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC 1.39% of their portfolio | 38.7m $6.9bn | Added +6.6m |
| ALLIANCEBERNSTEIN L.P. 2.19% of their portfolio | 37.8m $6.7bn | Reduced -263.9k |
| Sanders Capital, LLC 8.42% of their portfolio | 35.4m $6.3bn | Added +2.1m |
| Legal & General Group Plc 1.42% of their portfolio | 32.4m $5.7bn | Reduced -889.0k |
| BANK OF AMERICA CORP /DE/ 0.46% of their portfolio | 32.1m $5.7bn | Reduced -2.0m |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC 0.97% of their portfolio | 31.5m $5.6bn | Added +815.4k |
| Bank of New York Mellon Corp 1.04% of their portfolio | 31.2m $5.5bn | Reduced -11.1m |
| Nuveen, LLC 1.45% of their portfolio | 29.5m $5.2bn | Added +12.7m |
| Capital World Investors 0.72% of their portfolio | 28.1m $5.0bn | Reduced -5.9m |
| Capital Research Global Investors 0.98% of their portfolio | 27.5m $4.9bn | Reduced -8.7m |
| NORGES BANK 0.54% of their portfolio | 24.2m $4.3bn | Added +7.1m |
| GOLDMAN SACHS GROUP INC 0.67% of their portfolio | 23.2m $4.1bn | Added +2.7m |
| DEUTSCHE BANK AG\ 1.52% of their portfolio | 23.2m $4.1bn | Added +1.9m |
| JANUS HENDERSON GROUP PLC 1.90% of their portfolio | 21.9m $3.9bn | Reduced -9.1m |
| UBS Group AG 0.81% of their portfolio | 21.8m $3.9bn | Reduced -2.6m |
| Invesco Ltd. 0.63% of their portfolio | 20.8m $3.7bn | Added +394.7k |
| Amundi 1.18% of their portfolio | 18.9m $3.4bn | Added +1.0m |
| FRANKLIN RESOURCES INC 0.85% of their portfolio | 18.0m $3.2bn | Reduced -1.4m |
| WELLS FARGO & COMPANY/MN 0.69% of their portfolio | 17.7m $3.1bn | Reduced -1.4m |
| DIMENSIONAL FUND ADVISORS LP 0.70% of their portfolio | 17.0m $3.0bn | Added +2.2m |
| WELLINGTON MANAGEMENT GROUP LLP 0.52% of their portfolio | 16.3m $2.9bn | Reduced -3.7m |
| BARCLAYS PLC 1.14% of their portfolio | 16.2m $2.9bn | Added +2.4m |
| Swiss National Bank 1.59% of their portfolio | 15.0m $2.7bn | Added +928.8k |
| Dodge & Cox 1.41% of their portfolio | 14.2m $2.5bn | Reduced -2.9m |
| HSBC HOLDINGS PLC 1.60% of their portfolio | 14.1m $2.5bn | Added +62.8k |
| AMERIPRISE FINANCIAL INC 0.61% of their portfolio | 13.8m $2.5bn | Added +81.5k |
| TCI FUND MANAGEMENT LTD 4.54% of their portfolio | 13.0m $2.3bn | Reduced -889.5k |
| Sumitomo Mitsui Trust Group, Inc. 1.43% of their portfolio | 12.9m $2.3bn | Added +122.7k |
| JENNISON ASSOCIATES LLC 1.30% of their portfolio | 12.4m $2.2bn | Reduced -1.9m |
| California Public Employees Retirement System 1.35% of their portfolio | 11.9m $2.1bn | Added +570.6k |
| BESSEMER GROUP INC 3.35% of their portfolio | 11.6m $2.1bn | Added +690.1k |
| AMERICAN CENTURY COMPANIES INC 1.09% of their portfolio | 11.3m $2.0bn | Reduced -915.2k |
| BANK OF MONTREAL /CAN/ 0.99% of their portfolio | 11.1m $2.0bn | Reduced -775.1k |
| Swedbank AB 2.19% of their portfolio | 11.0m $2.0bn | First filing |
| National Pension Service 1.51% of their portfolio | 9.9m $1.8bn | Reduced -19.4k |
| Mitsubishi UFJ Asset Management Co., Ltd. 1.35% of their portfolio | 9.6m $1.7bn | Added +2.1m |
| NEUBERGER BERMAN GROUP LLC 1.20% of their portfolio | 8.8m $1.6bn | Reduced -217.6k |
| RHUMBLINE ADVISERS 1.32% of their portfolio | 8.7m $1.5bn | Reduced -414.9k |
| KBC Group NV 4.14% of their portfolio | 8.6m $1.5bn | Added +2.1m |
| PRIMECAP MANAGEMENT CO/CA/ 1.19% of their portfolio | 8.5m $1.5bn | Reduced -2.4m |
| BNP PARIBAS FINANCIAL MARKETS 1.12% of their portfolio | 8.1m $1.4bn | Reduced -893.4k |
| NORDEA INVESTMENT MANAGEMENT AB 1.27% of their portfolio | 7.7m $1.4bn | Added +473.8k |
| Fayez Sarofim & Co 3.24% of their portfolio | 7.5m $1.3bn | Reduced -93.6k |
| BROWN ADVISORY INC 1.76% of their portfolio | 7.5m $1.3bn | Reduced -2.0m |
| First Eagle Investment Management, LLC 2.67% of their portfolio | 7.5m $1.3bn | Added +334.8k |
| CALIFORNIA STATE TEACHERS RETIREMENT SYSTEM 1.48% of their portfolio | 7.5m $1.3bn | Reduced -221.8k |
| RAYMOND JAMES FINANCIAL INC 0.45% of their portfolio | 7.4m $1.3bn | Reduced -99.4k |
| VICTORY CAPITAL MANAGEMENT INC 0.84% of their portfolio | 7.3m $1.3bn | Added +1.9m |
| CITIGROUP INC 0.87% of their portfolio | 7.1m $1.3bn | Reduced -890.2k |
| Aberdeen Group plc 2.05% of their portfolio | 6.8m $1.2bn | Added +176.6k |
| PRINCIPAL FINANCIAL GROUP INC 0.62% of their portfolio | 6.6m $1.2bn | Reduced -3.5m |
| Baird Financial Group, Inc. 2.04% of their portfolio | 6.6m $1.2bn | Added +163.4k |
| POLEN CAPITAL MANAGEMENT LLC 3.57% of their portfolio | 6.6m $1.2bn | Reduced -872.2k |
| EAGLE CAPITAL MANAGEMENT LLC 3.72% of their portfolio | 6.4m $1.1bn | Reduced -1.3m |
| Pershing Square Capital Management, L.P. 8.17% of their portfolio | 6.3m $1.1bn | Unchanged |
| CANADA PENSION PLAN INVESTMENT BOARD 0.95% of their portfolio | 6.3m $1.1bn | Reduced -84.7k |
| ENVESTNET ASSET MANAGEMENT INC 0.32% of their portfolio | 6.2m $1.1bn | Reduced -226.7k |
| NEW YORK STATE COMMON RETIREMENT FUND 1.46% of their portfolio | 6.2m $1.1bn | Reduced -225.0k |
| Aristotle Capital Management, LLC 2.07% of their portfolio | 6.1m $1.1bn | Reduced -86.4k |
| Russell Investments Group, Ltd. 1.32% of their portfolio | 5.8m $1.0bn | Reduced -49.7k |
| LPL Financial LLC 0.34% of their portfolio | 5.7m $1.0bn | Added +390.4k |
| Assenagon Asset Management S.A. 1.59% of their portfolio | 5.7m $1.0bn | Added +1.0m |
| NATIONAL BANK OF CANADA /FI/ 1.06% of their portfolio | 5.6m $984.6m | Reduced -914.1k |
| Mawer Investment Management Ltd. 4.68% of their portfolio | 5.2m $923.7m | Reduced -869.5k |
| GARDNER RUSSO & QUINN LLC 9.60% of their portfolio | 5.1m $903.0m | Reduced -16.3k |
| BANK OF NOVA SCOTIA 1.82% of their portfolio | 5.0m $886.2m | Added +629.1k |
| PRUDENTIAL FINANCIAL INC 1.13% of their portfolio | 4.9m $877.9m | Added +133.6k |
| Corient Private Wealth LP 1.16% of their portfolio | 4.9m $873.2m | Reduced -205.4k |
| Thrivent Financial for Lutherans 1.83% of their portfolio | 4.7m $836.7m | Added +319.5k |
| STATE BOARD OF ADMINISTRATION OF FLORIDA RETIREMENT SYSTEM 1.44% of their portfolio | 4.6m $813.8m | Reduced -131.5k |
| FIRST MANHATTAN CO. LLC. 2.27% of their portfolio | 4.5m $805.2m | Reduced -823.4k |
| MARSHALL WACE, LLP 0.92% of their portfolio | 4.3m $769.9m | Added +1.7m |
| ADAGE CAPITAL PARTNERS GP, L.L.C. 1.29% of their portfolio | 4.3m $768.1m | Added +93.8k |
| AVIVA PLC 1.57% of their portfolio | 4.3m $760.5m | Added +225.8k |
| Rockefeller Capital Management L.P. 0.89% of their portfolio | 4.3m $762.3m | Added +2.1m |
| Universal- Beteiligungs- und Servicegesellschaft mbH 1.32% of their portfolio | 4.2m $741.8m | Added +55.1k |
| TD Asset Management Inc 0.63% of their portfolio | 4.2m $741.4m | Added +246.6k |
| CANADA LIFE ASSURANCE Co 1.15% of their portfolio | 4.1m $722.4m | Added +32.2k |
| Vontobel Holding Ltd. 2.37% of their portfolio | 4.1m $721.1m | Reduced -215.4k |
| BANQUE PICTET & CIE SA 7.45% of their portfolio | 4.0m $715.2m | Reduced -72.5k |
| Allianz Asset Management GmbH 0.95% of their portfolio | 4.0m $714.6m | Reduced -622.8k |
| NEW YORK STATE TEACHERS RETIREMENT SYSTEM 1.49% of their portfolio | 4.0m $710.4m | Reduced -6.1k |
| ARROWSTREET CAPITAL, LIMITED PARTNERSHIP 0.50% of their portfolio | 4.0m $707.7m | Added +3.1m |
| SG Americas Securities, LLC 3.06% of their portfolio | 3.9m $696.9m | Reduced -1.2m |
| Ensign Peak Advisors, Inc 1.18% of their portfolio | 3.9m $688.7m | Added +306.2k |
| ProShare Advisors LLC 1.36% of their portfolio | 3.8m $680.6m | Added +195.4k |
| BROADWATER CAPITAL MANAGEMENT LLC 2.97% of their portfolio | 3.8m $3.8m | Added +3.8m |
| Korea Investment CORP 1.49% of their portfolio | 3.8m $671.0m | Reduced -177.2k |
| TRUIST FINANCIAL CORP 0.94% of their portfolio | 3.6m $643.4m | Added +15.1k |