SERVICENOW INC NOW
COM · Common Stock · CUSIP 81762P102 · ISIN US81762P1021
American technology company
- SectorTechnology
- IndustryServices-Prepackaged Software
- HeadquartersSanta Clara, CA
- Founded2004
- Websiteservicenow.com
- FilingsSEC EDGAR
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once ($679.2m this quarter). Holder counts are more reliable. Shares outstanding: 208.0m as of 2025-06-30, from the company's own SEC filing; the percentage can still exceed 100%: lent-out shares are counted by the lender and the buyer, and some reports overlap without saying so. Implied quarter-end price ≈ $1026.57. Options: 72 managers hold calls ($4.9bn notional), 53 hold puts ($4.0bn).
Trends to Q2 2025
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 1,321 |
| Q4 2022 | 1,359 |
| Q1 2023 | 1,410 |
| Q2 2023 | 1,503 |
| Q3 2023 | 1,566 |
| Q4 2023 | 1,754 |
| Q1 2024 | 1,821 |
| Q2 2024 | 1,877 |
| Q3 2024 | 1,944 |
| Q4 2024 | 2,259 |
| Q1 2025 | 2,166 |
| Q2 2025 | 2,297 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q3 2023 | 749 | 656 |
| Q4 2023 | 836 | 708 |
| Q1 2024 | 933 | 736 |
| Q2 2024 | 1,011 | 716 |
| Q3 2024 | 950 | 831 |
| Q4 2024 | 1,022 | 841 |
| Q1 2025 | 1,115 | 1,018 |
| Q2 2025 | 1,251 | 870 |
Calls vs puts
Options held, notional value, last 4 quarters. P/C = puts ÷ calls
Numbers
| Quarter | Calls | Puts | P/C |
|---|---|---|---|
| Q3 2024 | $3.6bn | $4.3bn | 1.21 |
| Q4 2024 | $3.9bn | $4.4bn | 1.13 |
| Q1 2025 | $3.4bn | $2.9bn | 0.85 |
| Q2 2025 | $4.9bn | $4.0bn | 0.82 |
Biggest buyers
| ROYAL BANK OF CANADA | Added | +1.3m |
| VICTORY CAPITAL MANAGEMENT INC | Added | +490.6k |
| BESSEMER GROUP INC | Added | +416.2k |
| VANGUARD GROUP INC | Added | +398.1k |
| DZ BANK AG Deutsche Zentral Genossenschafts Bank, Frankfurt am Main | Added | +378.1k |
| JENNISON ASSOCIATES LLC | Added | +363.8k |
| POLEN CAPITAL MANAGEMENT LLC | Added | +227.2k |
| AMERICAN CENTURY COMPANIES INC | Added | +206.2k |
| 1832 Asset Management L.P. | Added | +197.5k |
| UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC | Added | +187.1k |
Biggest sellers
| VOYA INVESTMENT MANAGEMENT LLC | Reduced | -583.6k |
| JPMORGAN CHASE & CO | Reduced | -580.4k |
| Qube Research & Technologies Ltd | Reduced | -391.0k |
| PRICE T ROWE ASSOCIATES INC /MD/ | Reduced | -301.5k |
| HSBC HOLDINGS PLC | Reduced | -288.8k |
| TIGER GLOBAL MANAGEMENT LLC | Reduced | -279.7k |
| RENAISSANCE TECHNOLOGIES LLC | Sold out | -272.3k |
| DEUTSCHE BANK AG\ | Reduced | -236.3k |
| BROWN ADVISORY INC | Reduced | -222.1k |
| AXIOM INVESTORS LLC /DE | Reduced | -217.2k |
Biggest calls
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Reduced | $1.2bn1.2m shares |
| CITADEL ADVISORS LLC | Added | $654.0m636.1k shares |
| JANE STREET GROUP, LLC | Added | $346.6m337.1k shares |
| WOLVERINE TRADING, LLC | Added | $306.8m300.1k shares |
| IMC-Chicago, LLC | Added | $293.8m285.8k shares |
| Aptus Capital Advisors, LLC | New | $236.5m230.0k shares |
| ROYAL BANK OF CANADA | Added | $193.3m188.0k shares |
| UBS Group AG | Reduced | $167.4m162.8k shares |
| GOLDMAN SACHS GROUP INC | Added | $131.9m128.3k shares |
| PUBLIC INVESTMENT FUND | New | $127.7m124.2k shares |
Biggest puts
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Added | $1.2bn1.2m shares |
| CITADEL ADVISORS LLC | Reduced | $412.4m401.1k shares |
| GOLDMAN SACHS GROUP INC | Added | $283.1m275.4k shares |
| JANE STREET GROUP, LLC | Added | $259.0m251.9k shares |
| BNP PARIBAS FINANCIAL MARKETS | Added | $218.2m2.1k shares |
| WOLVERINE TRADING, LLC | Added | $215.1m210.4k shares |
| MILLENNIUM MANAGEMENT LLC | Added | $177.0m172.2k shares |
| UBS Group AG | Reduced | $158.5m154.2k shares |
| Twin Tree Management, LP | Added | $127.5m124.0k shares |
| Squarepoint Ops LLC | Added | $126.0m122.6k shares |
Options at notional value: the value of the shares the contracts control, as filers report them, not what the options cost. Not included in the holders, shares or buying above.
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
| Holder | Stake |
|---|---|
| BlackRock, Inc. 13G · institution filed 2025-02-05 | 8.9% |
| VANGUARD CAPITAL MANAGEMENT LLC 13G · institution new · filed 2026-04-30 | 7.5% |
Fell to 5% or below in the last year: VANGUARD GROUP INC (0.0%, 2026-03-27; now reported by VANGUARD CAPITAL MANAGEMENT LLC)
Insider purchases and sales in Q2 2025
Shares bought or sold by the company's own officers, directors and 10% owners, in the open market or privately, as they reported to the SEC on Form 4 (due within two business days of the trade). Grants, option exercises, shares withheld for tax and gifts aren't included.
Officers and directors buying vs selling
Number of people, by quarter (10% owners not included)
Numbers
| Quarter | Buying | Bought | Selling | Sold | Sold under a plan |
|---|---|---|---|---|---|
| Q3 2023 | 0 | — | 10 | $12.2m | $4.7m |
| Q4 2023 | 0 | — | 9 | $12.0m | $3.2m |
| Q1 2024 | 0 | — | 5 | $41.3m | $26.7m |
| Q2 2024 | 0 | — | 7 | $4.2m | $3.5m |
| Q3 2024 | 0 | — | 11 | $16.4m | $4.8m |
| Q4 2024 | 0 | — | 10 | $42.4m | $35.5m |
| Q1 2025 | 0 | — | 11 | $36.3m | $30.6m |
| Q2 2025 | 0 | — | 12 | $8.2m | $6.9m |
| Date | Insider | Trade | Value |
|---|---|---|---|
| 2025-06-03 | McBride Kevin Thomas Principal Accounting Officer | Sold plan | $283.3k280 shares |
| 2025-06-02 | Sands Anita M Director | Sold plan | $250.3k248 shares |
| 2025-05-30 | McDermott William R Chairman & CEO, director | Sold plan | $2.1m2.0k shares |
| 2025-05-30 | Tzitzon Nicholas Vice Chairman | Sold plan | $1.2m1.2k shares |
| 2025-05-30 | Canney Jacqueline P Chief People & AI Enblmt. Off. | Sold plan | $147.9k145 shares |
| 2025-05-27 | Sands Anita M Director | Sold plan | $433.8k428 shares |
| 2025-05-27 | Briggs Teresa Director | Sold plan | $216.9k214 shares |
| 2025-05-23 | LUDDY FREDERIC B Director | Sold plan | $428.0k428 shares |
| 2025-05-19 | Mastantuono Gina President and CFO | Sold plan | $121.6k118 shares |
| 2025-05-19 | Canney Jacqueline P Chief People & AI Enblmt. Off. | Sold plan | $96.8k94 shares |
| 2025-05-19 | ELMER RUSSELL S General Counsel | Sold plan | $83.5k81 shares |
| 2025-05-15 | Chamberlain Paul Edward Director | Sold plan | $310.3k300 shares |
| 2025-05-13 | Mastantuono Gina President and CFO | Sold plan | $85.9k84 shares |
| 2025-05-13 | Canney Jacqueline P Chief People & AI Enblmt. Off. | Sold plan | $67.5k66 shares |
| 2025-05-13 | ELMER RUSSELL S General Counsel | Sold plan | $63.4k62 shares |
| 2025-05-08 | Mastantuono Gina President and CFO | Sold plan | $287.6k292 shares |
| 2025-05-08 | Canney Jacqueline P Chief People & AI Enblmt. Off. | Sold plan | $253.1k257 shares |
| 2025-05-08 | ELMER RUSSELL S General Counsel | Sold plan | $188.1k191 shares |
| 2025-04-28 | Chadwick Jonathan Director | Sold | $717.4k770 shares |
| 2025-04-25 | Black Deborah Director | Sold | $562.3k598 shares |
| 2025-04-16 | Canney Jacqueline P Chief People & AI Enblmt. Off. | Sold plan | $284.8k354 shares |
Their holding: how much the trade added to or took from the insider's holding (direct, or the trust or fund named). The same trade is sometimes reported by more than one insider, such as a fund and the director who represents it; totals count it once. A value is left blank where the reported price is far from the market price (usually a typo).
Holders, Q2 2025
| Manager | Shares | Change |
|---|---|---|
| VANGUARD GROUP INC 0.33% of their portfolio | 19.9m $20.5bn | Added +398.1k |
| BlackRock, Inc. 0.36% of their portfolio | 18.5m $19.0bn | Reduced -158.2k |
| STATE STREET CORP 0.36% of their portfolio | 9.3m $9.6bn | Added +154.3k |
| PRICE T ROWE ASSOCIATES INC /MD/ 0.86% of their portfolio | 7.4m $7.6bn | Reduced -301.5k |
| JPMORGAN CHASE & CO 0.47% of their portfolio | 6.6m $6.8bn | Reduced -580.4k |
| MORGAN STANLEY 0.35% of their portfolio | 5.2m $5.4bn | Reduced -60.9k |
| GEODE CAPITAL MANAGEMENT, LLC 0.33% of their portfolio | 4.6m $4.7bn | Added +88.1k |
| FMR LLC 0.26% of their portfolio | 4.6m $4.7bn | Added +41.9k |
| BANK OF AMERICA CORP /DE/ 0.28% of their portfolio | 3.3m $3.4bn | Added +186.7k |
| UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC 0.63% of their portfolio | 3.0m $3.1bn | Added +187.1k |
| FRANKLIN RESOURCES INC 0.69% of their portfolio | 2.5m $2.6bn | Reduced -206.8k |
| NORGES BANK 0.32% of their portfolio | 2.5m $2.6bn | Added +148.4k |
| ROYAL BANK OF CANADA 0.25% of their portfolio | 2.5m $2.6bn | Added +1.3m |
| Capital International Investors 0.43% of their portfolio | 2.4m $2.5bn | Added +28.3k |
| JENNISON ASSOCIATES LLC 1.45% of their portfolio | 2.4m $2.4bn | Added +363.8k |
| Nuveen, LLC 0.65% of their portfolio | 2.3m $2.4bn | Added +16.8k |
| NORTHERN TRUST CORP 0.31% of their portfolio | 2.2m $2.3bn | Added +1.5k |
| WELLINGTON MANAGEMENT GROUP LLP 0.40% of their portfolio | 2.2m $2.2bn | Added +78.0k |
| ALLIANCEBERNSTEIN L.P. 0.64% of their portfolio | 1.9m $2.0bn | Added +177.4k |
| Invesco Ltd. 0.31% of their portfolio | 1.8m $1.8bn | Added +113.5k |
| Fisher Asset Management, LLC 0.67% of their portfolio | 1.6m $1.7bn | Reduced -42.3k |
| Amundi 0.56% of their portfolio | 1.6m $1.6bn | Reduced -29.8k |
| DZ BANK AG Deutsche Zentral Genossenschafts Bank, Frankfurt am Main 1.68% of their portfolio | 1.6m $1.6bn | Added +378.1k |
| Bank of New York Mellon Corp 0.30% of their portfolio | 1.6m $1.6bn | Reduced -55.9k |
| EDGEWOOD MANAGEMENT LLC 4.90% of their portfolio | 1.5m $1.5bn | Reduced -121.1k |
| BANK OF MONTREAL /CAN/ 0.74% of their portfolio | 1.4m $1.5bn | Added +40.2k |
| SANDS CAPITAL MANAGEMENT, LLC 4.16% of their portfolio | 1.4m $1.4bn | Reduced -49.6k |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC 0.25% of their portfolio | 1.4m $1.4bn | Added +30.4k |
| Legal & General Group Plc 0.34% of their portfolio | 1.3m $1.4bn | Reduced -70.5k |
| DEUTSCHE BANK AG\ 0.49% of their portfolio | 1.3m $1.3bn | Reduced -236.3k |
| BARCLAYS PLC 0.49% of their portfolio | 1.2m $1.2bn | Reduced -89.4k |
| POLEN CAPITAL MANAGEMENT LLC 3.71% of their portfolio | 1.2m $1.2bn | Added +227.2k |
| GOLDMAN SACHS GROUP INC 0.18% of their portfolio | 1.1m $1.1bn | Reduced -119.5k |
| BROWN ADVISORY INC 1.43% of their portfolio | 1.1m $1.1bn | Reduced -222.1k |
| AMERIPRISE FINANCIAL INC 0.24% of their portfolio | 964.2k $991.2m | Reduced -1.4k |
| Capital Research Global Investors 0.20% of their portfolio | 962.2k $989.2m | Reduced -135.2k |
| NORDEA INVESTMENT MANAGEMENT AB 0.85% of their portfolio | 896.1k $918.7m | Added +128.0k |
| WELLS FARGO & COMPANY/MN 0.19% of their portfolio | 854.4k $878.4m | Added +28.0k |
| JANUS HENDERSON GROUP PLC 0.42% of their portfolio | 839.4k $862.8m | Added +84.4k |
| UBS Group AG 0.17% of their portfolio | 777.3k $799.2m | Reduced -161.5k |
| MASSACHUSETTS FINANCIAL SERVICES CO /MA/ 0.25% of their portfolio | 759.0k $780.3m | Reduced -212.3k |
| Swedbank AB 0.87% of their portfolio | 755.9k $777.1m | First filing |
| VICTORY CAPITAL MANAGEMENT INC 0.46% of their portfolio | 692.5k $710.2m | Added +490.6k |
| VOYA INVESTMENT MANAGEMENT LLC 0.68% of their portfolio | 669.9k $687.8m | Reduced -583.6k |
| Sustainable Growth Advisers, LP 3.43% of their portfolio | 646.9k $665.0m | Reduced -76.6k |
| Alphinity Investment Management Pty Ltd 5.69% of their portfolio | 646.7k $664.9m | Reduced -116.8k |
| PARNASSUS INVESTMENTS, LLC 1.51% of their portfolio | 637.0k $654.9m | Reduced -15.9k |
| Swiss National Bank 0.39% of their portfolio | 626.6k $644.2m | Added +45.6k |
| Winslow Capital Management, LLC 2.11% of their portfolio | 614.4k $631.6m | Reduced -53.6k |
| Clearbridge Investments, LLC 0.51% of their portfolio | 607.6k $624.6m | Added +39.5k |
| ENVESTNET ASSET MANAGEMENT INC 0.18% of their portfolio | 593.9k $610.6m | Added +30.8k |
| HSBC HOLDINGS PLC 0.39% of their portfolio | 589.9k $605.6m | Reduced -288.8k |
| BESSEMER GROUP INC 0.88% of their portfolio | 530.0k $544.9m | Added +416.2k |
| Daiwa Securities Group Inc. 2.01% of their portfolio | 529.3k $544.2m | Added +36.0k |
| Sumitomo Mitsui Trust Group, Inc. 0.32% of their portfolio | 495.3k $509.2m | Added +10.4k |
| AQR CAPITAL MANAGEMENT LLC 0.42% of their portfolio | 489.3k $502.0m | Added +15.7k |
| NEUBERGER BERMAN GROUP LLC 0.36% of their portfolio | 454.4k $467.2m | Reduced -43.0k |
| Mitsubishi UFJ Asset Management Co., Ltd. 0.37% of their portfolio | 450.8k $463.5m | Added +25.5k |
| WELLCOME TRUST LTD (THE) as trustee of the WELLCOME TRUST 5.34% of their portfolio | 450.0k $462.6m | Added +25.0k |
| ARROWSTREET CAPITAL, LIMITED PARTNERSHIP 0.31% of their portfolio | 420.1k $431.9m | Reduced -58.5k |
| SCHRODER INVESTMENT MANAGEMENT GROUP 0.36% of their portfolio | 420.0k $431.8m | Added +57.3k |
| DekaBank Deutsche Girozentrale 0.76% of their portfolio | 416.4k $428.8m | Added +6.4k |
| RAYMOND JAMES FINANCIAL INC 0.14% of their portfolio | 409.1k $420.5m | Added +2.1k |
| National Pension Service 0.36% of their portfolio | 402.8k $414.1m | Reduced -202 |
| AMERICAN CENTURY COMPANIES INC 0.22% of their portfolio | 394.3k $405.3m | Added +206.2k |
| TCW GROUP INC 3.09% of their portfolio | 383.5k $394.3m | Reduced -2.0k |
| Assenagon Asset Management S.A. 0.62% of their portfolio | 382.2k $392.9m | Added +111.2k |
| STIFEL FINANCIAL CORP 0.38% of their portfolio | 381.0k $391.7m | Reduced -4.5k |
| CITIGROUP INC 0.27% of their portfolio | 376.2k $386.7m | Reduced -97 |
| RHUMBLINE ADVISERS 0.33% of their portfolio | 375.8k $386.3m | Reduced -2.0k |
| SEI INVESTMENTS CO 0.44% of their portfolio | 370.3k $380.7m | Added +226 |
| Ensign Peak Advisors, Inc 0.64% of their portfolio | 366.2k $376.5m | Added +42.2k |
| Mariner, LLC 0.53% of their portfolio | 357.8k $367.8m | Added +30.1k |
| WILLIAM BLAIR INVESTMENT MANAGEMENT, LLC 0.96% of their portfolio | 350.6k $360.4m | Reduced -16.3k |
| California Public Employees Retirement System 0.23% of their portfolio | 348.3k $358.1m | Reduced -130.5k |
| Pictet Asset Management Holding SA 0.36% of their portfolio | 347.3k $357.1m | Added +53.9k |
| Employees Provident Fund Board 3.07% of their portfolio | 345.6k $355.3m | Added +56.2k |
| AXA S.A. 1.01% of their portfolio | 341.7k $351.3m | Added +80.0k |
| Russell Investments Group, Ltd. 0.45% of their portfolio | 340.8k $350.2m | Reduced -29.1k |
| Fayez Sarofim & Co 0.84% of their portfolio | 339.3k $351.7m | Added +2.2k |
| NATIXIS ADVISORS, LLC 0.55% of their portfolio | 337.2k $346.6m | Added +57.5k |
| Corient Private Wealth LP 0.45% of their portfolio | 331.6k $340.9m | Added +5.6k |
| BLAIR WILLIAM & CO/IL 0.94% of their portfolio | 327.8k $337.0m | Added +1.7k |
| AustralianSuper Pty Ltd 1.70% of their portfolio | 327.2k $336.4m | Added +40.4k |
| AXIOM INVESTORS LLC /DE 2.75% of their portfolio | 325.8k $334.9m | Reduced -217.2k |
| PRINCIPAL FINANCIAL GROUP INC 0.18% of their portfolio | 322.2k $331.3m | Reduced -446 |
| CALIFORNIA STATE TEACHERS RETIREMENT SYSTEM 0.37% of their portfolio | 321.7k $330.7m | Added +7.3k |
| CI INVESTMENTS INC. 1.22% of their portfolio | 316.6k $325.5m | Reduced -17.8k |
| DIMENSIONAL FUND ADVISORS LP 0.07% of their portfolio | 309.5k $318.2m | Added +9.2k |
| LORING WOLCOTT & COOLIDGE FIDUCIARY ADVISORS LLP/MA 2.74% of their portfolio | 301.3k $309.7m | Reduced -2.3k |
| TIGER GLOBAL MANAGEMENT LLC 0.90% of their portfolio | 300.0k $308.4m | Reduced -279.7k |
| CANADA PENSION PLAN INVESTMENT BOARD 0.26% of their portfolio | 298.7k $307.1m | Reduced -78.0k |
| WESTFIELD CAPITAL MANAGEMENT CO LP 1.29% of their portfolio | 298.3k $306.7m | Reduced -22.0k |
| Thrivent Financial for Lutherans 0.67% of their portfolio | 296.7k $305.0m | Added +24.0k |
| Hyperion Asset Management Ltd 9.43% of their portfolio | 290.3k $298.4m | Reduced -22.2k |
| LPL Financial LLC 0.09% of their portfolio | 274.4k $282.1m | Added +65.4k |
| Aberdeen Group plc 0.46% of their portfolio | 264.3k $270.0m | Reduced -23.2k |
| Allspring Global Investments Holdings, LLC 0.45% of their portfolio | 263.2k $266.3m | Reduced -25.7k |
| NEW YORK STATE COMMON RETIREMENT FUND 0.36% of their portfolio | 260.0k $267.3m | Reduced -580 |
| BNP PARIBAS FINANCIAL MARKETS 0.20% of their portfolio | 253.8k $261.0m | Reduced -164.3k |