GUNN & Co INVESTMENT MANAGEMENT, INC.

JACKSONVILLE, FL · CIK 2000490 · 13F filing filed 2024-04-26

SEC-registered investment adviser since 2017 · corporation

Assets managed$213.5m
Staff5 · 2 in investment roles
Main clients (by assets)High net worth individuals 77%, Individuals 20%, Pension plans 3%
Websitegunncoim.com
Form ADV · 2026-02-19SEC adviser record

$133.0m reported value -91.2% vs Q4 2023

61positions

45.7%in top 10

2 new 1 added 51 reduced 82 sold out vs Q4 2023

Holdings, Q1 2024

The small lines show how much was held over the last 4 quarters (adjusted for stock splits).

#	Security	Ticker	Shares	Value	% of portfolio	Change	Shares change
1	MICROSOFT CORP COM MSFT	MSFT	20,194	$8.5m6.39%	6.39%	Reduced -219.5k	-219,461 -91.6%
2	APPLE INC COM AAPL	AAPL	46,944	$8.1m6.05%	6.05%	Reduced -496.3k	-496,342 -91.4%
3	ALPHABET INC CAP STK CL C GOOG	GOOG	47,659	$7.3m5.46%	5.46%	Reduced -435.0k	-435,039 -90.1%
4	BERKSHIRE HATHAWAY INC DEL CL B NEW BRK.B	BRK.B	16,512	$6.9m5.22%	5.22%	Reduced -167.7k	-167,704 -91.0%
5	JPMORGAN CHASE & CO COM JPM	JPM	32,074	$6.4m4.83%	4.83%	Reduced -354.2k	-354,185 -91.7%
6	HOME DEPOT INC COM HD	HD	15,098	$5.8m4.35%	4.35%	Reduced -181.7k	-181,655 -92.3%
7	WALMART INC COM WMT	WMT	87,825	$5.3m3.97%	3.97%	Reduced -997.9k	-997,935 -91.9%
8	INVESCO QQQ TR UNIT SER 1 QQQ	QQQ	9,890	$4.4m3.30%	3.30%	Reduced -78.9k	-78,923 -88.9%
9	CISCO SYS INC COM CSCO	CSCO	86,058	$4.3m3.23%	3.23%	Reduced -922.7k	-922,724 -91.5%
10	COSTCO WHSL CORP NEW COM COST	COST	5,208	$3.8m2.87%	2.87%	Reduced -51.3k	-51,308 -90.8%
11	MCDONALDS CORP COM MCD	MCD	13,506	$3.8m2.86%	2.86%	Reduced -154.9k	-154,913 -92.0%
12	VISA INC COM CL A V	V	13,434	$3.7m2.82%	2.82%	Reduced -155.4k	-155,352 -92.0%
13	UNITEDHEALTH GROUP INC COM UNH	UNH	7,081	$3.5m2.63%	2.63%	Reduced -90.6k	-90,598 -92.8%
14	MERCK & CO INC COM MRK	MRK	26,477	$3.5m2.63%	2.63%	Reduced -307.3k	-307,266 -92.1%
15	PROCTER AND GAMBLE CO COM PG	PG	21,172	$3.4m2.58%	2.58%	Reduced -236.4k	-236,359 -91.8%
16	PEPSICO INC COM PEP	PEP	19,425	$3.4m2.56%	2.56%	Reduced -213.6k	-213,648 -91.7%
17	ISHARES TR CORE S&P SCP ETF IJR	IJR	29,155	$3.2m2.42%	2.42%	Reduced -367.1k	-367,088 -92.6%
18	STARBUCKS CORP COM SBUX	SBUX	34,787	$3.2m2.39%	2.39%	Reduced -431.7k	-431,719 -92.5%
19	CHUBB LIMITED COM CB	CB	11,630	$3.0m2.27%	2.27%	Reduced -135.2k	-135,172 -92.1%
20	JOHNSON & JOHNSON COM JNJ	JNJ	18,229	$2.9m2.17%	2.17%	Reduced -219.0k	-219,044 -92.3%
21	AMGEN INC COM AMGN	AMGN	9,605	$2.7m2.05%	2.05%	Reduced -99.2k	-99,233 -91.2%
22	LOCKHEED MARTIN CORP COM LMT	LMT	5,743	$2.6m1.96%	1.96%	Reduced -74.6k	-74,586 -92.8%
23	AIR PRODS & CHEMS INC COM APD	APD	10,745	$2.6m1.96%	1.96%	Added +9.6k	+9,593 832.7%
24	UNITED PARCEL SERVICE INC CL B UPS	UPS	17,132	$2.5m1.91%	1.91%	Reduced -204.8k	-204,768 -92.3%
25	ISHARES TR CORE S&P500 ETF IVV	IVV	4,447	$2.3m1.76%	1.76%	Reduced -85.3k	-85,340 -95.0%
26	FIRST TR EXCH TRADED FD III INSTL PFD SECS FPEI	FPEI	125,672	$2.3m1.72%	1.72%	Reduced -1.9m	-1,904,034 -93.8%
27	COMCAST CORP NEW CL A CMCSA	CMCSA	47,240	$2.0m1.54%	1.54%	Reduced -664.6k	-664,563 -93.4%
28	GENERAL DYNAMICS CORP COM GD	GD	6,750	$1.9m1.43%	1.43%	Reduced -95.4k	-95,378 -93.4%
29	INVESCO EXCH TRADED FD TR II NASDAQ 100 ETF QQQM	QQQM	8,620	$1.6m1.18%	1.18%	Reduced -108.3k	-108,315 -92.6%
30	HERSHEY CO COM HSY	HSY	7,329	$1.4m1.07%	1.07%	New
31	AMAZON COM INC COM AMZN	AMZN	7,410	$1.3m1.01%	1.01%	Reduced -21.6k	-21,585 -74.4%
32	DIMENSIONAL ETF TRUST US EQUITY MARKET DFUS	DFUS	21,610	$1.2m0.93%	0.93%	Unchanged
33	FIDELITY COMWLTH TR NASDAQ COMPSIT ONEQ	ONEQ	15,908	$1.0m0.77%	0.77%	Reduced -338.5k	-338,474 -95.5%
34	FIDELITY CONTRAFUND COM FCNTX	FCNTX	47,541	$902.0k0.68%	0.68%	New
35	DIMENSIONAL ETF TRUST US MKTWIDE VALUE DFUV	DFUV	21,024	$860.0k0.65%	0.65%	Unchanged
36	META PLATFORMS INC CL A META	META	1,631	$792.0k0.60%	0.60%	Reduced -468	-468 -22.3%
37	ISHARES TR RUSSELL 2000 ETF IWM	IWM	3,640	$765.0k0.58%	0.58%	Reduced -4.6k	-4,634 -56.0%
38	SPDR S&P 500 ETF TR TR UNIT SPY	SPY	1,453	$760.0k0.57%	0.57%	Reduced -4.2k	-4,160 -74.1%
39	DIMENSIONAL ETF TRUST US SMALL CAP ETF DFAS	DFAS	11,288	$704.0k0.53%	0.53%	Unchanged
40	FIDELITY COVINGTON TRUST QLTY FCTOR ETF FQAL	FQAL	11,667	$688.0k0.52%	0.52%	Reduced -246.1k	-246,081 -95.5%
41	DIMENSIONAL ETF TRUST US TARGETED VLU DFAT	DFAT	12,271	$668.0k0.50%	0.50%	Unchanged
42	ISHARES TR CORE DIV GRWTH DGRO	DGRO	11,508	$668.0k0.50%	0.50%	Reduced -236.9k	-236,933 -95.4%
43	ELI LILLY & CO COM LLY	LLY	800	$622.0k0.47%	0.47%	Reduced -638	-638 -44.4%
44	DISCOVER FINL SVCS COM DFS	DFS	4,570	$599.0k0.45%	0.45%	Reduced -56.7k	-56,746 -92.5%
45	NVIDIA CORPORATION COM NVDA	NVDA	644	$582.0k0.44%	0.44%	Reduced -759	-759 -54.1%
46	VANGUARD SPECIALIZED FUNDS DIV APP ETF VIG	VIG	2,650	$484.0k0.36%	0.36%	Reduced -1.2k	-1,232 -31.7%
47	SCHWAB STRATEGIC TR US LCAP GR ETF SCHG	SCHG	4,756	$441.0k0.33%	0.33%	Unchanged
48	NEXTERA ENERGY INC COM NEE	NEE	6,714	$429.0k0.32%	0.32%	Reduced -589.5k	-589,490 -98.9%
49	DEERE & CO COM DE	DE	955	$392.0k0.29%	0.29%	Reduced -95	-95 -9.1%
50	LOWES COS INC COM LOW	LOW	1,511	$385.0k0.29%	0.29%	Reduced -22.8k	-22,838 -93.8%
51	BROADCOM INC COM AVGO	AVGO	221	$293.0k0.22%	0.22%	Reduced -74	-74 -25.1%
52	SPDR S&P MIDCAP 400 ETF TR UTSER1 S&PDCRP MDY	MDY	500	$278.0k0.21%	0.21%	Reduced -362	-362 -42.0%
53	CHEVRON CORP NEW COM CVX	CVX	1,740	$274.0k0.21%	0.21%	Reduced -13.9k	-13,859 -88.8%
54	ISHARES TR RUS MD CP GR ETF IWP	IWP	2,000	$228.0k0.17%	0.17%	Reduced -618	-618 -23.6%
55	PAYCHEX INC COM PAYX	PAYX	1,855	$228.0k0.17%	0.17%	Reduced -1.1k	-1,139 -38.0%
56	SCHWAB STRATEGIC TR US BRD MKT ETF SCHB	SCHB	3,650	$223.0k0.17%	0.17%	Unchanged
57	DIMENSIONAL ETF TRUST US CORE EQUITY 2 DFAC	DFAC	6,959	$222.0k0.17%	0.17%	Unchanged
58	CATERPILLAR INC COM CAT	CAT	570	$209.0k0.16%	0.16%	Reduced -827	-827 -59.2%
59	SELECT SECTOR SPDR TR TECHNOLOGY XLK	XLK	1,000	$208.0k0.16%	0.16%	Reduced -511	-511 -33.8%
60	Alpha Nat Inc Escrow GCB Bond COM COM		25,000	$00.00%	0.00%	Reduced -2.5m	-2,500,002 -99.0%
61	Massey Energy Co Cv Escrow Cb COM COM		165,000	$00.00%	0.00%	Reduced -3.5m	-3,487,000 -95.5%

Sold out since Q4 2023

Security	Ticker	Shares held before	Value then
KENVUE INC KVUE	KVUE	727,824	$15.7m727.8k shares
BERKSHIRE HATHAWAY INC DEL BRK.A	BRK.A	12	$6.5m12 shares
DIREXION SHS ETF TR SPXL	SPXL	52,837	$5.5m52.8k shares
ISHARES TR IJJ	IJJ	42,290	$4.8m42.3k shares
PROSHARES TR SSO	SSO	57,473	$3.7m57.5k shares
ORACLE CORP ORCL	ORCL	30,768	$3.2m30.8k shares
EXXON MOBIL CORP XOM	XOM	27,762	$2.8m27.8k shares
PFIZER INC PFE	PFE	90,341	$2.6m90.3k shares
PNC FINL SVCS GROUP INC PNC	PNC	13,630	$2.1m13.6k shares
COLGATE PALMOLIVE CO CL	CL	20,529	$1.6m20.5k shares
COCA COLA CO KO	KO	25,007	$1.5m25.0k shares
SOUTHERN CO SO	SO	20,985	$1.5m21.0k shares
ALPHABET INC GOOGL	GOOGL	9,504	$1.3m9.5k shares
MEDTRONIC PLC MDT	MDT	14,832	$1.2m14.8k shares
ABBOTT LABS ABT	ABT	9,770	$1.1m9.8k shares
VANGUARD INDEX FDS VTI	VTI	3,516	$834.0k3.5k shares
VANGUARD INDEX FDS VB	VB	3,900	$832.0k3.9k shares
TRUIST FINL CORP TFC	TFC	22,263	$822.0k22.3k shares
GLOBAL X FDS CATH	CATH	13,900	$806.0k13.9k shares
ISHARES TR IWR	IWR	9,630	$749.0k9.6k shares
VERIZON COMMUNICATIONS INC VZ	VZ	19,858	$749.0k19.9k shares
PROSHARES TR TQQQ	TQQQ	13,636	$691.0k13.6k shares
ADOBE INC ADBE	ADBE	1,065	$635.0k1.1k shares
FIDELITY COVINGTON TRUST FHLC	FHLC	9,637	$623.0k9.6k shares
MASTERCARD INCORPORATED MA	MA	1,351	$576.0k1.4k shares