waypoint wealth counsel

ATLANTA, GA · CIK 1807909 · 13F filing filed 2024-04-02

SEC-registered investment adviser since 2017 · limited liability company

Assets managed$433.3m
Staff4 · 3 in investment roles
Main clients (by assets)High net worth individuals 87%, Individuals 9%
Websitewaypointwc.com
Form ADV · 2026-08-04SEC adviser record

Kindwealth
Others nearbyAtlanta, GA

$111.8m reported value -13.3% vs Q1 2023

89positions

53.0%in top 10

6 new 20 added 48 reduced 9 sold out vs Q1 2023

Options: 1 call positions ($52.0k notional), 0 put positions (— notional) – listed below, not included above.

This report includes the holdings of 3 other managers that share the investment decisions:

BROAD RUN INVESTMENT MANAGEMENT, LLC – no 13F of its own this quarter
REDWOOD INVESTMENTS, LLC – no 13F of its own this quarter
VANGUARD PERSONALIZED INDEXING MANAGEMENT – no 13F of its own this quarter

Shares in two reports are counted once in each security's totals.

Holdings, Q2 2023

The small lines show how much was held over the last 4 quarters (adjusted for stock splits).

#	Security	Ticker	Shares	Value	% of portfolio	Change	Shares change
1	VANGUARD INDEX FDS S&P 500 ETF SHS VOO	VOO	29,226	$11.9m10.65%	10.65%	Reduced -1.4k	-1,352 -4.4%
2	JANUS DETROIT STR TR HENDRSON AAA CL JAAA	JAAA	154,650	$7.7m6.90%	6.90%	Reduced -1.9k	-1,926 -1.2%
3	VANGUARD WHITEHALL FDS HIGH DIV YLD VYM	VYM	70,568	$7.5m6.70%	6.70%	Added +359	+359 0.5%
4	ISHARES TR CORE S&P500 ETF IVV	IVV	13,276	$5.9m5.29%	5.29%	Reduced -8	-8 -0.1%
5	APPLE INC COM AAPL	AAPL	26,547	$5.1m4.61%	4.61%	Reduced -39.4k	-39,374 -59.7%
6	MICROSOFT CORP COM MSFT	MSFT	14,852	$5.1m4.53%	4.53%	Reduced -1.8k	-1,774 -10.7%
7	SPDR S&P 500 ETF TR TR UNIT SPY	SPY	9,906	$4.4m3.93%	3.93%	Added +26	+26 0.3%
8	JANUS DETROIT STR TR B-BBB CLO ETF JBBB	JBBB	95,367	$4.4m3.92%	3.92%	Reduced -1.9k	-1,862 -1.9%
9	SPDR GOLD TR GOLD SHS GLD	GLD	21,990	$3.9m3.51%	3.51%	Reduced -2.7k	-2,689 -10.9%
10	ISHARES TR RUSSELL 2000 ETF IWM	IWM	17,482	$3.3m2.93%	2.93%	Added +183	+183 1.1%
11	SCHWAB STRATEGIC TR US BRD MKT ETF SCHB	SCHB	57,559	$3.0m2.66%	2.66%	Added +12	+12 0.0%
12	VANGUARD INDEX FDS SMALL CP ETF VB	VB	14,689	$2.9m2.61%	2.61%	Added +18	+18 0.1%
13	ISHARES GOLD TR ISHARES NEW IAU	IAU	79,521	$2.9m2.59%	2.59%	Unchanged
14	SCHWAB STRATEGIC TR US DIVIDEND EQ SCHD	SCHD	34,042	$2.5m2.21%	2.21%	Reduced -41.0k	-40,980 -54.6%
15	ISHARES TR S&P 500 GRWT ETF IVW	IVW	28,393	$2.0m1.79%	1.79%	Added +85	+85 0.3%
16	ISHARES TR CORE S&P MCP ETF IJH	IJH	6,472	$1.7m1.51%	1.51%	Added +36	+36 0.6%
17	VANGUARD INDEX FDS MID CAP ETF VO	VO	7,081	$1.6m1.39%	1.39%	Added +6	+6 0.1%
18	ISHARES TR MSCI USA MIN VOL USMV	USMV	20,434	$1.5m1.36%	1.36%	Reduced -2.7k	-2,727 -11.8%
19	INVESCO QQQ TR UNIT SER 1 QQQ	QQQ	3,535	$1.3m1.17%	1.17%	Reduced -497	-497 -12.3%
20	VANGUARD ADMIRAL FDS INC SMLLCP 600 IDX VIOO	VIOO	13,984	$1.3m1.15%	1.15%	Reduced -3.0k	-3,006 -17.7%
21	EASTGROUP PPTYS INC COM EGP	EGP	7,250	$1.3m1.13%	1.13%	Reduced -750	-750 -9.4%
22	AMAZON COM INC COM AMZN	AMZN	9,535	$1.2m1.11%	1.11%	Reduced -35.2k	-35,200 -78.7%
23	ISHARES TR SELECT DIVID ETF DVY	DVY	10,901	$1.2m1.11%	1.11%	Added +41	+41 0.4%
24	ALPHABET INC CAP STK CL C GOOG	GOOG	9,704	$1.2m1.05%	1.05%	Reduced -4.2k	-4,163 -30.0%
25	CBOE GLOBAL MKTS INC COM CBOE	CBOE	8,180	$1.1m1.01%	1.01%	Unchanged
26	CADENCE BANK COM BXS	BXS	53,429	$1.0m0.94%	0.94%	New
27	CISCO SYS INC COM CSCO	CSCO	19,936	$1.0m0.92%	0.92%	Reduced -1.2k	-1,226 -5.8%
28	JPMORGAN CHASE & CO COM JPM	JPM	6,731	$978.9k0.88%	0.88%	Reduced -84	-84 -1.2%
29	DIMENSIONAL ETF TRUST WORLD EX US CORE DFAX	DFAX	41,650	$970.9k0.87%	0.87%	Added +5.6k	+5,570 15.4%
30	JOHNSON & JOHNSON COM JNJ	JNJ	4,884	$808.4k0.72%	0.72%	Reduced -30	-30 -0.6%
31	SELECT SECTOR SPDR TR ENERGY XLE	XLE	9,824	$797.4k0.71%	0.71%	Unchanged
32	HOME DEPOT INC COM HD	HD	2,379	$738.9k0.66%	0.66%	Added +42	+42 1.8%
33	READY CAPITAL CORP COM RC	RC	62,864	$709.1k0.63%	0.63%	Reduced -4.3k	-4,328 -6.4%
34	COSTCO WHSL CORP NEW COM COST	COST	1,309	$704.6k0.63%	0.63%	Reduced -11	-11 -0.8%
35	VANGUARD SPECIALIZED FUNDS DIV APP ETF VIG	VIG	4,291	$696.9k0.62%	0.62%	Added +17	+17 0.4%
36	BERKSHIRE HATHAWAY INC DEL CL B NEW BRK.B	BRK.B	2,033	$693.2k0.62%	0.62%	Reduced -5.0k	-4,986 -71.0%
37	J P MORGAN EXCHANGE TRADED F ULTRA SHT MUNCPL JMST	JMST	13,315	$674.4k0.60%	0.60%	Reduced -2.1k	-2,125 -13.8%
38	ALPHABET INC CAP STK CL A GOOGL	GOOGL	5,201	$622.6k0.56%	0.56%	Reduced -505	-505 -8.8%
39	SCHWAB STRATEGIC TR INTL EQTY ETF SCHF	SCHF	17,015	$606.6k0.54%	0.54%	Reduced -6.2k	-6,228 -26.8%
40	CHEVRON CORP NEW COM CVX	CVX	3,325	$523.3k0.47%	0.47%	Reduced -3.3k	-3,316 -49.9%
41	EXXON MOBIL CORP COM XOM	XOM	4,869	$522.2k0.47%	0.47%	Reduced -7.4k	-7,421 -60.4%
42	ISHARES TR RUS 1000 GRW ETF IWF	IWF	1,871	$514.8k0.46%	0.46%	Unchanged
43	UNITED PARCEL SERVICE INC CL B UPS	UPS	2,763	$495.2k0.44%	0.44%	Added +26	+26 0.9%
44	GENUINE PARTS CO COM GPC	GPC	2,825	$478.1k0.43%	0.43%	Reduced -14	-14 -0.5%
45	ABBVIE INC COM ABBV	ABBV	3,544	$477.5k0.43%	0.43%	Reduced -2.1k	-2,054 -36.7%
46	GOLDMAN SACHS BDC INC SHS GSBD	GSBD	32,778	$454.3k0.41%	0.41%	Added +151	+151 0.5%
47	AON PLC SHS CL A AON	AON	1,283	$442.9k0.40%	0.40%	Reduced -1	-1 -0.1%
48	INTEL CORP COM INTC	INTC	12,432	$415.7k0.37%	0.37%	Reduced -2	-2 -0.0%
49	NVIDIA CORPORATION COM NVDA	NVDA	981	$415.1k0.37%	0.37%	Reduced -449	-449 -31.4%
50	DISNEY WALT CO COM DIS	DIS	4,421	$394.7k0.35%	0.35%	Reduced -1.2k	-1,173 -21.0%
51	GOLUB CAP BDC INC COM GBDC	GBDC	28,458	$384.2k0.34%	0.34%	Unchanged
52	PFIZER INC COM PFE	PFE	10,365	$380.2k0.34%	0.34%	Reduced -45	-45 -0.4%
53	VANGUARD INDEX FDS GROWTH ETF VUG	VUG	1,307	$369.9k0.33%	0.33%	Added +1	+1 0.1%
54	ISHARES TR RUSSELL 3000 ETF IWV	IWV	1,451	$369.3k0.33%	0.33%	Reduced -834	-834 -36.5%
55	MERCK & CO INC COM MRK	MRK	3,194	$368.6k0.33%	0.33%	Reduced -11	-11 -0.3%
56	APPLIED MATLS INC COM AMAT	AMAT	2,362	$341.4k0.31%	0.31%	Unchanged
57	MARKEL GROUP INC COM MKL	MKL	243	$336.1k0.30%	0.30%	Reduced -2	-2 -0.8%
58	UNITEDHEALTH GROUP INC COM UNH	UNH	658	$316.0k0.28%	0.28%	Reduced -41	-41 -5.9%
59	PROLOGIS INC. COM PLD	PLD	2,557	$313.6k0.28%	0.28%	Reduced -3	-3 -0.1%
60	OREILLY AUTOMOTIVE INC COM ORLY	ORLY	327	$312.4k0.28%	0.28%	Unchanged
61	SPROTT ASSET MANAGEMENT LP TR UNIT CEF	CEF	17,084	$307.9k0.28%	0.28%	Reduced -4.5k	-4,500 -20.9%
62	AMERICAN TOWER CORP NEW COM AMT	AMT	1,573	$305.1k0.27%	0.27%	Reduced -18	-18 -1.1%
63	BROOKFIELD CORP CL A LTD VT SH BN	BN	8,986	$302.4k0.27%	0.27%	Reduced -44	-44 -0.5%
64	COCA COLA CO COM KO	KO	4,887	$294.3k0.26%	0.26%	Added +184	+184 3.9%
65	CARMAX INC COM KMX	KMX	3,505	$293.4k0.26%	0.26%	Unchanged
66	QUALCOMM INC COM QCOM	QCOM	2,363	$281.3k0.25%	0.25%	Reduced -3	-3 -0.1%
67	VANGUARD INDEX FDS MCAP VL IDXVIP VOE	VOE	2,005	$277.5k0.25%	0.25%	Unchanged
68	VANGUARD ADMIRAL FDS INC 500 GRTH IDX F VOOG	VOOG	1,082	$274.8k0.25%	0.25%	Reduced -77	-77 -6.6%
69	PROCTER AND GAMBLE CO COM PG	PG	1,810	$274.7k0.25%	0.25%	Reduced -53	-53 -2.8%
70	ISHARES TR CORE MSCI TOTAL IXUS	IXUS	4,314	$270.1k0.24%	0.24%	Reduced -46	-46 -1.1%
71	META PLATFORMS INC CL A META	META	930	$266.9k0.24%	0.24%	New
72	OLD DOMINION FREIGHT LINE IN COM ODFL	ODFL	686	$253.7k0.23%	0.23%	Unchanged
73	DIMENSIONAL ETF TRUST US EQUITY MARKET DFUS	DFUS	5,197	$250.3k0.22%	0.22%	Unchanged
74	STARBUCKS CORP COM SBUX	SBUX	2,439	$241.6k0.22%	0.22%	Added +171	+171 7.5%
75	CATERPILLAR INC COM CAT	CAT	976	$240.2k0.21%	0.21%	Reduced -3.4k	-3,360 -77.5%
76	WALMART INC COM WMT	WMT	1,501	$235.9k0.21%	0.21%	Added +75	+75 5.3%
77	FORD MTR CO COM F	F	15,024	$227.3k0.20%	0.20%	Added +219	+219 1.5%
78	PROSHARES TR S&P 500 DV ARIST NOBL	NOBL	2,405	$226.8k0.20%	0.20%	Added +11	+11 0.5%
79	ELI LILLY & CO COM LLY	LLY	479	$224.7k0.20%	0.20%	New
80	PROSHARES TR II VIX SH TRM FUTRS VIXY	VIXY	9,000	$224.6k0.20%	0.20%	New
81	BANK AMERICA CORP COM BAC	BAC	7,376	$211.6k0.19%	0.19%	Reduced -27.3k	-27,349 -78.8%
82	PHILIP MORRIS INTL INC COM PM	PM	2,148	$209.7k0.19%	0.19%	Reduced -41	-41 -1.9%
83	DIREXION SHS ETF TR DLY S&P OIL GAS DRIP	DRIP	15,000	$202.8k0.18%	0.18%	New
84	WORKDAY INC CL A WDAY	WDAY	886	$200.1k0.18%	0.18%	Reduced -216	-216 -19.6%
85	DANIMER SCIENTIFIC INC COM CL A COM CL A		10,529	$25.1k0.02%	0.02%	Unchanged
86	ALTERYX INC NOTE 1.000% 8/0 AYX 1 08.01.26	AYX 1 08.01.26	27,000	$23.0k0.02%	0.02%	Unchanged
87	BLOCK INC NOTE 0.250%11/0 XYZ 0.25 11.01.27	XYZ 0.25 11.01.27	26,000	$20.0k0.02%	0.02%	Unchanged
88	SPLUNK INC NOTE 1.125% 6/1 SPLK 1.125 06.15.27	SPLK 1.125 06.15.27	21,000	$18.2k0.02%	0.02%	Unchanged
89	ICAD INC COM NEW ICAD	ICAD	10,000	$16.3k0.01%	0.01%	New

Sold out since Q1 2023

Security	Ticker	Shares held before	Value then
CVS HEALTH CORP CVS	CVS	12,168	$904.2k12.2k shares
VANGUARD WORLD FD VHT	VHT	2,420	$577.1k2.4k shares
VANGUARD WORLD FD VFH	VFH	7,096	$552.7k7.1k shares
DEVON ENERGY CORP NEW DVN	DVN	5,759	$291.5k5.8k shares
PAYPAL HLDGS INC PYPL	PYPL	3,363	$255.4k3.4k shares
KROGER CO KR	KR	5,058	$249.7k5.1k shares
ISHARES TR MTUM	MTUM	1,665	$231.5k1.7k shares
ENCORE CAP GROUP INC ECPG	ECPG	4,059	$204.8k4.1k shares
MUSTANG BIO INC MBIO	MBIO	24,130	$8.8k24.1k shares

Options (notional value)

Underlying	Ticker	Type	Shares controlled	Notional	Change
TOPGOLF CALLAWAY BRANDS CORP CALY · Call	CALY	Call	262,000	$52.0k262.0k shares	New