1
SPDR S&P 500 ETF TR
TR UNIT
SPY
SPY
21,818
$11.8m12.18%
12.18%
Reduced Shares held: Q3 2023 —, Q4 2023 —, Q1 2024 26.2k, Q2 2024 21.8k
-4.4k
-4,407
-16.8%
2
APPLE INC
COM
AAPL
AAPL
28,021
$5.9m6.11%
6.11%
Reduced Shares held: Q3 2023 —, Q4 2023 —, Q1 2024 30.9k, Q2 2024 28.0k
-2.9k
-2,915
-9.4%
3
VANGUARD INDEX FDS
GROWTH ETF
VUG
VUG
9,116
$3.4m3.53%
3.53%
Added Shares held: Q3 2023 —, Q4 2023 —, Q1 2024 8.9k, Q2 2024 9.1k
+205
+205
2.3%
4
VANGUARD INDEX FDS
S&P 500 ETF SHS
VOO
VOO
4,785
$2.4m2.48%
2.48%
Added Shares held: Q3 2023 —, Q4 2023 —, Q1 2024 2.9k, Q2 2024 4.8k
+1.8k
+1,848
62.9%
5
INVESCO QQQ TR
UNIT SER 1
QQQ
QQQ
4,527
$2.2m2.25%
2.25%
Reduced Shares held: Q3 2023 —, Q4 2023 —, Q1 2024 4.6k, Q2 2024 4.5k
-70
-70
-1.5%
6
INVESCO EXCHANGE TRADED FD T
S&P500 QUALITY
SPHQ
SPHQ
33,956
$2.2m2.23%
2.23%
Added Shares held: Q3 2023 —, Q4 2023 —, Q1 2024 18.5k, Q2 2024 34.0k
+15.4k
+15,440
83.4%
7
PACER FDS TR
LUNT LRGCP MULTI
PALC
PALC
43,366
$2.1m2.18%
2.18%
Added Shares held: Q3 2023 —, Q4 2023 —, Q1 2024 23.9k, Q2 2024 43.4k
+19.4k
+19,449
81.3%
8
DIMENSIONAL ETF TRUST
US CORE EQUITY 2
DFAC
DFAC
64,727
$2.1m2.16%
2.16%
Added Shares held: Q3 2023 —, Q4 2023 —, Q1 2024 36.3k, Q2 2024 64.7k
+28.4k
+28,450
78.4%
9
DIMENSIONAL ETF TRUST
US HIGH PROFITAB
US HIGH PROFITAB
63,078
$2.0m2.09%
2.09%
Added Shares held: Q3 2023 —, Q4 2023 —, Q1 2024 33.3k, Q2 2024 63.1k
+29.8k
+29,816
89.6%
10
VANECK ETF TRUST
MRNGSTR WDE MOAT
MOAT
MOAT
23,279
$2.0m2.09%
2.09%
Added Shares held: Q3 2023 —, Q4 2023 —, Q1 2024 13.0k, Q2 2024 23.3k
+10.3k
+10,261
78.8%
11
SPDR INDEX SHS FDS
MSCI EAFE STRTGC
QEFA
QEFA
26,527
$2.0m2.05%
2.05%
Added Shares held: Q3 2023 —, Q4 2023 —, Q1 2024 15.0k, Q2 2024 26.5k
+11.5k
+11,499
76.5%
12
PACER FDS TR
US CASH COWS 100
COWZ
COWZ
36,101
$2.0m2.04%
2.04%
Added Shares held: Q3 2023 —, Q4 2023 —, Q1 2024 20.0k, Q2 2024 36.1k
+16.1k
+16,075
80.3%
13
ISHARES TR
MSCI INTL QUALTY
IQLT
IQLT
49,005
$1.9m1.98%
1.98%
Added Shares held: Q3 2023 —, Q4 2023 —, Q1 2024 25.9k, Q2 2024 49.0k
+23.1k
+23,130
89.4%
14
GOLDMAN SACHS ETF TR
ACTIVEBETA US LG
GSLC
GSLC
17,811
$1.9m1.97%
1.97%
Reduced Shares held: Q3 2023 —, Q4 2023 —, Q1 2024 35.2k, Q2 2024 17.8k
-17.4k
-17,357
-49.4%
15
SPDR INDEX SHS FDS
MSCI EMRG MKTS
QEMM
QEMM
31,886
$1.9m1.93%
1.93%
Added Shares held: Q3 2023 —, Q4 2023 —, Q1 2024 22.9k, Q2 2024 31.9k
+9.0k
+8,999
39.3%
16
ISHARES TR
CORE MSCI EAFE
IEFA
IEFA
25,432
$1.8m1.91%
1.91%
Added Shares held: Q3 2023 —, Q4 2023 —, Q1 2024 14.5k, Q2 2024 25.4k
+10.9k
+10,946
75.6%
17
DIMENSIONAL ETF TRUST
INTL CORE EQT MK
DFAI
DFAI
61,507
$1.8m1.89%
1.89%
Added Shares held: Q3 2023 —, Q4 2023 —, Q1 2024 33.7k, Q2 2024 61.5k
+27.8k
+27,849
82.7%
18
ISHARES TR
MSCI EAFE ETF
EFA
EFA
22,262
$1.7m1.81%
1.81%
Reduced Shares held: Q3 2023 —, Q4 2023 —, Q1 2024 24.0k, Q2 2024 22.3k
-1.7k
-1,724
-7.2%
19
JPMORGAN CHASE & CO
COM
JPM
JPM
7,787
$1.6m1.63%
1.63%
Added Shares held: Q3 2023 —, Q4 2023 —, Q1 2024 7.6k, Q2 2024 7.8k
+192
+192
2.5%
20
DIMENSIONAL ETF TRUST
EMERGING MKTS CO
DFEM
DFEM
57,352
$1.5m1.59%
1.59%
Added Shares held: Q3 2023 —, Q4 2023 —, Q1 2024 33.3k, Q2 2024 57.4k
+24.1k
+24,098
72.5%
21
VANGUARD INTL EQUITY INDEX F
FTSE EMR MKT ETF
VWO
VWO
35,008
$1.5m1.59%
1.59%
Added Shares held: Q3 2023 —, Q4 2023 —, Q1 2024 20.6k, Q2 2024 35.0k
+14.4k
+14,439
70.2%
22
DIMENSIONAL ETF TRUST
EMERGING MKTS VA
DFEV
DFEV
55,308
$1.5m1.57%
1.57%
Added Shares held: Q3 2023 —, Q4 2023 —, Q1 2024 30.4k, Q2 2024 55.3k
+25.0k
+24,957
82.2%
23
INVESCO EXCH TRADED FD TR II
FTSE RAFI EMNG
PXH
PXH
73,883
$1.5m1.55%
1.55%
Added Shares held: Q3 2023 —, Q4 2023 —, Q1 2024 40.9k, Q2 2024 73.9k
+33.0k
+33,023
80.8%
24
MICROSOFT CORP
COM
MSFT
MSFT
3,300
$1.5m1.53%
1.53%
Reduced Shares held: Q3 2023 —, Q4 2023 —, Q1 2024 5.7k, Q2 2024 3.3k
-2.4k
-2,424
-42.4%
25
SPDR S&P MIDCAP 400 ETF TR
UTSER1 S&PDCRP
MDY
MDY
2,736
$1.5m1.52%
1.52%
Reduced Shares held: Q3 2023 —, Q4 2023 —, Q1 2024 2.7k, Q2 2024 2.7k
-1
-1
-0.0%
26
PACER FDS TR
LUNT MDCAP MLT
PAMC
PAMC
32,538
$1.4m1.48%
1.48%
Added Shares held: Q3 2023 —, Q4 2023 —, Q1 2024 18.6k, Q2 2024 32.5k
+13.9k
+13,940
75.0%
27
CAMBRIA ETF TR
SHSHLD YIELD ETF
SYLD
SYLD
20,846
$1.4m1.47%
1.47%
Added Shares held: Q3 2023 —, Q4 2023 —, Q1 2024 10.8k, Q2 2024 20.8k
+10.0k
+9,996
92.1%
28
VANGUARD ADMIRAL FDS INC
MIDCP 400 IDX
IVOO
IVOO
13,884
$1.4m1.42%
1.42%
Added Shares held: Q3 2023 —, Q4 2023 —, Q1 2024 7.3k, Q2 2024 13.9k
+6.6k
+6,565
89.7%
29
INVESCO EXCHANGE TRADED FD T
S&P MDCP QUALITY
XMHQ
XMHQ
13,936
$1.4m1.40%
1.40%
Added Shares held: Q3 2023 —, Q4 2023 —, Q1 2024 12.5k, Q2 2024 13.9k
+1.4k
+1,424
11.4%
30
VANGUARD INDEX FDS
SMALL CP ETF
VB
VB
5,850
$1.3m1.32%
1.32%
Added Shares held: Q3 2023 —, Q4 2023 —, Q1 2024 4.0k, Q2 2024 5.8k
+1.9k
+1,897
48.0%
31
J P MORGAN EXCHANGE TRADED F
DIV RTN EM EQT
JPEM
JPEM
23,225
$1.3m1.30%
1.30%
Reduced Shares held: Q3 2023 —, Q4 2023 —, Q1 2024 35.1k, Q2 2024 23.2k
-11.9k
-11,868
-33.8%
32
ISHARES TR
INTERNATIONAL SL
ISCF
ISCF
36,727
$1.2m1.23%
1.23%
Added Shares held: Q3 2023 —, Q4 2023 —, Q1 2024 36.1k, Q2 2024 36.7k
+641
+641
1.8%
33
ISHARES TR
INTL EQTY FACTOR
INTF
INTF
39,678
$1.2m1.20%
1.20%
Added Shares held: Q3 2023 —, Q4 2023 —, Q1 2024 38.9k, Q2 2024 39.7k
+766
+766
2.0%
34
INVESCO EXCHANGE TRADED FD T
RAFI US 1000 ETF
PRF
PRF
29,364
$1.1m1.15%
1.15%
Reduced Shares held: Q3 2023 —, Q4 2023 —, Q1 2024 29.8k, Q2 2024 29.4k
-408
-408
-1.4%
35
ISHARES TR
CORE S&P SCP ETF
IJR
IJR
9,850
$1.1m1.09%
1.09%
Reduced Shares held: Q3 2023 —, Q4 2023 —, Q1 2024 10.2k, Q2 2024 9.8k
-341
-341
-3.4%
36
GOLDMAN SACHS ETF TR
ACTIVEBETA INT
GSIE
GSIE
29,280
$985.3k1.02%
1.02%
Reduced Shares held: Q3 2023 —, Q4 2023 —, Q1 2024 88.9k, Q2 2024 29.3k
-59.6k
-59,636
-67.1%
37
DIMENSIONAL ETF TRUST
US SMALL CAP ETF
DFAS
DFAS
13,769
$827.2k0.86%
0.86%
Added Shares held: Q3 2023 —, Q4 2023 —, Q1 2024 7.5k, Q2 2024 13.8k
+6.3k
+6,279
83.8%
38
ELI LILLY & CO
COM
LLY
LLY
900
$815.1k0.84%
0.84%
New Shares held: Q3 2023 —, Q4 2023 —, Q1 2024 0, Q2 2024 900
39
DIMENSIONAL ETF TRUST
US SMALL CAP VAL
US SMALL CAP VAL
28,120
$809.3k0.84%
0.84%
Added Shares held: Q3 2023 —, Q4 2023 —, Q1 2024 15.0k, Q2 2024 28.1k
+13.1k
+13,124
87.5%
40
PACER FDS TR
PACER US SMALL
CALF
CALF
18,264
$795.6k0.82%
0.82%
Added Shares held: Q3 2023 —, Q4 2023 —, Q1 2024 10.4k, Q2 2024 18.3k
+7.9k
+7,893
76.1%
41
GOLDMAN SACHS ETF TR
ACTIVEBETA EME
GEM
GEM
23,577
$770.3k0.80%
0.80%
Reduced Shares held: Q3 2023 —, Q4 2023 —, Q1 2024 86.7k, Q2 2024 23.6k
-63.1k
-63,113
-72.8%
42
ISHARES TR
MSCI EMG MKT ETF
EEM
EEM
17,855
$760.5k0.79%
0.79%
Reduced Shares held: Q3 2023 —, Q4 2023 —, Q1 2024 19.3k, Q2 2024 17.9k
-1.5k
-1,467
-7.6%
43
SOUTHERN CO
COM
SO
SO
9,645
$748.2k0.77%
0.77%
Added Shares held: Q3 2023 —, Q4 2023 —, Q1 2024 9.4k, Q2 2024 9.6k
+207
+207
2.2%
44
EDISON INTL
COM
EIX
EIX
8,778
$630.4k0.65%
0.65%
Added Shares held: Q3 2023 —, Q4 2023 —, Q1 2024 8.7k, Q2 2024 8.8k
+56
+56
0.6%
45
VANGUARD WHITEHALL FDS
HIGH DIV YLD
VYM
VYM
5,090
$603.7k0.63%
0.63%
Reduced Shares held: Q3 2023 —, Q4 2023 —, Q1 2024 5.1k, Q2 2024 5.1k
-37
-37
-0.7%
46
VANGUARD WORLD FD
HEALTH CAR ETF
VHT
VHT
2,164
$575.5k0.60%
0.60%
Reduced Shares held: Q3 2023 —, Q4 2023 —, Q1 2024 2.2k, Q2 2024 2.2k
-55
-55
-2.5%
47
J P MORGAN EXCHANGE TRADED F
DIV RTN INT EQ
JPIN
JPIN
10,215
$564.7k0.58%
0.58%
Reduced Shares held: Q3 2023 —, Q4 2023 —, Q1 2024 17.0k, Q2 2024 10.2k
-6.8k
-6,771
-39.9%
48
ISHARES TR
CORE US AGGBD ET
AGG
AGG
5,580
$541.7k0.56%
0.56%
New Shares held: Q3 2023 —, Q4 2023 —, Q1 2024 0, Q2 2024 5.6k
49
NVIDIA CORPORATION
COM
NVDA
NVDA
4,294
$530.5k0.55%
0.55%
Reduced Shares held: Q3 2023 —, Q4 2023 —, Q1 2024 16.0k, Q2 2024 4.3k
-11.7k
-11,716
-73.2%
50
PEPSICO INC
COM
PEP
PEP
3,172
$523.1k0.54%
0.54%
Reduced Shares held: Q3 2023 —, Q4 2023 —, Q1 2024 4.6k, Q2 2024 3.2k
-1.4k
-1,409
-30.8%
51
DUKE ENERGY CORP NEW
COM NEW
DUK
DUK
4,765
$477.5k0.49%
0.49%
Reduced Shares held: Q3 2023 —, Q4 2023 —, Q1 2024 4.8k, Q2 2024 4.8k
-2
-2
-0.0%
52
ABBVIE INC
COM
ABBV
ABBV
2,651
$454.7k0.47%
0.47%
Added Shares held: Q3 2023 —, Q4 2023 —, Q1 2024 2.5k, Q2 2024 2.7k
+113
+113
4.5%
53
ISHARES TR
CORE S&P500 ETF
IVV
IVV
825
$451.5k0.47%
0.47%
New Shares held: Q3 2023 —, Q4 2023 —, Q1 2024 0, Q2 2024 825
54
TESLA INC
COM
TSLA
TSLA
2,164
$428.2k0.44%
0.44%
Reduced Shares held: Q3 2023 —, Q4 2023 —, Q1 2024 2.2k, Q2 2024 2.2k
-50
-50
-2.3%
55
HERSHEY CO
COM
HSY
HSY
2,265
$416.3k0.43%
0.43%
Reduced Shares held: Q3 2023 —, Q4 2023 —, Q1 2024 2.4k, Q2 2024 2.3k
-173
-173
-7.1%
56
VANGUARD INDEX FDS
TOTAL STK MKT
VTI
VTI
1,553
$415.5k0.43%
0.43%
Added Shares held: Q3 2023 —, Q4 2023 —, Q1 2024 1.5k, Q2 2024 1.6k
+53
+53
3.5%
57
MASTERCARD INCORPORATED
CL A
MA
MA
940
$414.6k0.43%
0.43%
Added Shares held: Q3 2023 —, Q4 2023 —, Q1 2024 909, Q2 2024 940
+31
+31
3.4%
58
ISHARES TR
CORE S&P TTL STK
ITOT
ITOT
3,378
$401.3k0.42%
0.42%
New Shares held: Q3 2023 —, Q4 2023 —, Q1 2024 0, Q2 2024 3.4k
59
AMAZON COM INC
COM
AMZN
AMZN
2,013
$389.0k0.40%
0.40%
Reduced Shares held: Q3 2023 —, Q4 2023 —, Q1 2024 10.5k, Q2 2024 2.0k
-8.5k
-8,530
-80.9%
60
ALPHABET INC
CAP STK CL C
GOOG
GOOG
2,088
$382.9k0.40%
0.40%
Reduced Shares held: Q3 2023 —, Q4 2023 —, Q1 2024 2.3k, Q2 2024 2.1k
-167
-167
-7.4%
61
COSTCO WHSL CORP NEW
COM
COST
COST
431
$366.6k0.38%
0.38%
Added Shares held: Q3 2023 —, Q4 2023 —, Q1 2024 427, Q2 2024 431
+4
+4
0.9%
62
BERKSHIRE HATHAWAY INC DEL
CL B NEW
BRK.B
BRK.B
884
$359.7k0.37%
0.37%
Reduced Shares held: Q3 2023 —, Q4 2023 —, Q1 2024 1.4k, Q2 2024 884
-491
-491
-35.7%
63
SEMPRA
COM
SRE
SRE
4,706
$357.9k0.37%
0.37%
Added Shares held: Q3 2023 —, Q4 2023 —, Q1 2024 4.5k, Q2 2024 4.7k
+166
+166
3.7%
64
GOLDMAN SACHS ETF TR
ACTIVEBETA US
GSSC
GSSC
5,512
$349.2k0.36%
0.36%
Reduced Shares held: Q3 2023 —, Q4 2023 —, Q1 2024 22.8k, Q2 2024 5.5k
-17.3k
-17,326
-75.9%
65
VANGUARD INDEX FDS
MID CAP ETF
VO
VO
1,406
$340.5k0.35%
0.35%
Reduced Shares held: Q3 2023 —, Q4 2023 —, Q1 2024 1.4k, Q2 2024 1.4k
-1
-1
-0.1%
66
VANGUARD INDEX FDS
VALUE ETF
VTV
VTV
2,108
$338.2k0.35%
0.35%
Added Shares held: Q3 2023 —, Q4 2023 —, Q1 2024 1.8k, Q2 2024 2.1k
+322
+322
18.0%
67
DEERE & CO
COM
DE
DE
900
$336.1k0.35%
0.35%
Reduced Shares held: Q3 2023 —, Q4 2023 —, Q1 2024 905, Q2 2024 900
-5
-5
-0.6%
68
BOEING CO
COM
BA
BA
1,812
$329.8k0.34%
0.34%
Reduced Shares held: Q3 2023 —, Q4 2023 —, Q1 2024 1.9k, Q2 2024 1.8k
-74
-74
-3.9%
69
MCDONALDS CORP
COM
MCD
MCD
1,291
$329.0k0.34%
0.34%
Added Shares held: Q3 2023 —, Q4 2023 —, Q1 2024 1.2k, Q2 2024 1.3k
+55
+55
4.5%
70
ALPHABET INC
CAP STK CL A
GOOGL
GOOGL
1,717
$312.7k0.32%
0.32%
Reduced Shares held: Q3 2023 —, Q4 2023 —, Q1 2024 5.1k, Q2 2024 1.7k
-3.4k
-3,374
-66.3%
71
CONSTELLATION ENERGY CORP
COM
CEG
CEG
1,520
$304.4k0.32%
0.32%
Added Shares held: Q3 2023 —, Q4 2023 —, Q1 2024 1.5k, Q2 2024 1.5k
+3
+3
0.2%
72
ABBOTT LABS
COM
ABT
ABT
2,776
$288.5k0.30%
0.30%
Added Shares held: Q3 2023 —, Q4 2023 —, Q1 2024 2.7k, Q2 2024 2.8k
+51
+51
1.9%
73
INVESCO EXCH TRADED FD TR II
S&P INTL QULTY
IDHQ
IDHQ
9,380
$285.3k0.30%
0.30%
Added Shares held: Q3 2023 —, Q4 2023 —, Q1 2024 9.3k, Q2 2024 9.4k
+61
+61
0.7%
74
WISDOMTREE TR
US MIDCAP DIVID
DON
DON
6,038
$282.4k0.29%
0.29%
Added Shares held: Q3 2023 —, Q4 2023 —, Q1 2024 6.0k, Q2 2024 6.0k
+2
+2
0.0%
75
SOMNIGROUP INTERNATIONAL INC
COM
SGI
SGI
5,900
$279.3k0.29%
0.29%
New Shares held: Q3 2023 —, Q4 2023 —, Q1 2024 0, Q2 2024 5.9k
76
MONDELEZ INTL INC
CL A
MDLZ
MDLZ
4,078
$266.8k0.28%
0.28%
Added Shares held: Q3 2023 —, Q4 2023 —, Q1 2024 3.9k, Q2 2024 4.1k
+181
+181
4.6%
77
WISDOMTREE TR
US HIGH DIVIDEND
DHS
DHS
3,070
$259.7k0.27%
0.27%
Added Shares held: Q3 2023 —, Q4 2023 —, Q1 2024 3.0k, Q2 2024 3.1k
+36
+36
1.2%
78
VANGUARD SCOTTSDALE FDS
SHRT TRM CORP BD
VCSH
VCSH
3,297
$254.7k0.26%
0.26%
New Shares held: Q3 2023 —, Q4 2023 —, Q1 2024 0, Q2 2024 3.3k
79
ISHARES TR
1 3 YR TREAS BD
SHY
SHY
3,116
$254.4k0.26%
0.26%
New Shares held: Q3 2023 —, Q4 2023 —, Q1 2024 0, Q2 2024 3.1k
80
WALMART INC
COM
WMT
WMT
3,625
$245.5k0.25%
0.25%
Reduced Shares held: Q3 2023 —, Q4 2023 —, Q1 2024 10.7k, Q2 2024 3.6k
-7.0k
-7,038
-66.0%
81
PUBLIC SVC ENTERPRISE GRP IN
COM
PEG
PEG
3,230
$238.1k0.25%
0.25%
Added Shares held: Q3 2023 —, Q4 2023 —, Q1 2024 3.0k, Q2 2024 3.2k
+185
+185
6.1%
82
VANGUARD INDEX FDS
SML CP GRW ETF
VBK
VBK
887
$221.8k0.23%
0.23%
Reduced Shares held: Q3 2023 —, Q4 2023 —, Q1 2024 1.0k, Q2 2024 887
-114
-114
-11.4%
83
ISHARES TR
RUS MD CP GR ETF
IWP
IWP
1,978
$218.3k0.23%
0.23%
Reduced Shares held: Q3 2023 —, Q4 2023 —, Q1 2024 2.4k, Q2 2024 2.0k
-393
-393
-16.6%
84
MOODYS CORP
COM
MCO
MCO
503
$211.8k0.22%
0.22%
New Shares held: Q3 2023 —, Q4 2023 —, Q1 2024 0, Q2 2024 503
85
ISHARES TR
CORE MSCI TOTAL
IXUS
IXUS
3,010
$203.3k0.21%
0.21%
New Shares held: Q3 2023 —, Q4 2023 —, Q1 2024 0, Q2 2024 3.0k
86
DISNEY WALT CO
COM
DIS
DIS
2,043
$202.9k0.21%
0.21%
Added Shares held: Q3 2023 —, Q4 2023 —, Q1 2024 1.7k, Q2 2024 2.0k
+302
+302
17.4%
87
EATON VANCE SR FLTNG RTE TR
COM
XEFRX
XEFRX
10,877
$142.3k0.15%
0.15%
Added Shares held: Q3 2023 —, Q4 2023 —, Q1 2024 10.6k, Q2 2024 10.9k
+295
+295
2.8%