GUNN & Co INVESTMENT MANAGEMENT, INC.

JACKSONVILLE, FL · CIK 2000490 · 13F filing filed 2024-02-06

SEC-registered investment adviser since 2017 · corporation

Assets managed$213.5m
Staff5 · 2 in investment roles
Main clients (by assets)High net worth individuals 77%, Individuals 20%, Pension plans 3%
Websitegunncoim.com
Form ADV · 2026-02-19SEC adviser record

$1.5bn reported value +1234.7% vs Q3 2023

141positions

44.3%in top 10

88 new 46 added 6 reduced 2 sold out vs Q3 2023

Holdings, Q4 2023

The small lines show how much was held over the last 4 quarters (adjusted for stock splits).

#	Security	Ticker	Shares	Value	% of portfolio	Change	Shares change
1	APPLE INC COM AAPL	AAPL	543,286	$104.6m6.89%	6.89%	Added +496.6k	+496,583 1063.3%
2	MICROSOFT CORP COM MSFT	MSFT	239,655	$90.1m5.94%	5.94%	Added +218.5k	+218,482 1031.9%
3	HOME DEPOT INC COM HD	HD	196,753	$68.2m4.49%	4.49%	Added +182.0k	+181,990 1232.7%
4	ALPHABET INC CAP STK CL C GOOG	GOOG	482,698	$68.0m4.48%	4.48%	Added +437.3k	+437,345 964.3%
5	JPMORGAN CHASE & CO COM JPM	JPM	386,259	$65.7m4.33%	4.33%	Added +356.6k	+356,596 1202.2%
6	BERKSHIRE HATHAWAY INC DEL CL B NEW BRK.B	BRK.B	184,216	$65.7m4.33%	4.33%	Added +168.4k	+168,382 1063.4%
7	WALMART INC COM WMT	WMT	361,920	$57.1m3.76%	3.76%	Added +333.2k	+333,187 1159.6%
8	UNITEDHEALTH GROUP INC COM UNH	UNH	97,679	$51.4m3.39%	3.39%	Added +90.9k	+90,883 1337.3%
9	CISCO SYS INC COM CSCO	CSCO	1,008,782	$51.0m3.36%	3.36%	Added +928.8k	+928,841 1161.9%
10	MCDONALDS CORP COM MCD	MCD	168,419	$49.9m3.29%	3.29%	Added +155.1k	+155,138 1168.1%
11	STARBUCKS CORP COM SBUX	SBUX	466,506	$44.8m2.95%	2.95%	Added +433.2k	+433,179 1299.8%
12	VISA INC COM CL A V	V	168,786	$43.9m2.90%	2.90%	Added +156.0k	+155,957 1215.7%
13	ISHARES TR CORE S&P SCP ETF IJR	IJR	396,243	$42.9m2.83%	2.83%	Added +369.0k	+368,962 1352.5%
14	ISHARES TR CORE S&P500 ETF IVV	IVV	89,787	$42.9m2.83%	2.83%	Added +85.2k	+85,223 1867.3%
15	PEPSICO INC COM PEP	PEP	233,073	$39.6m2.61%	2.61%	Added +214.1k	+214,122 1129.9%
16	PROCTER AND GAMBLE CO COM PG	PG	257,531	$37.7m2.49%	2.49%	Added +237.9k	+237,934 1214.1%
17	COSTCO WHSL CORP NEW COM COST	COST	56,516	$37.3m2.46%	2.46%	Added +51.5k	+51,456 1016.9%
18	JOHNSON & JOHNSON COM JNJ	JNJ	237,273	$37.2m2.45%	2.45%	Added +218.9k	+218,949 1194.9%
19	LOCKHEED MARTIN CORP COM LMT	LMT	80,329	$36.4m2.40%	2.40%	Added +75.2k	+75,161 1454.3%
20	MERCK & CO INC COM MRK	MRK	333,743	$36.4m2.40%	2.40%	Added +307.8k	+307,780 1185.5%
21	INVESCO QQQ TR UNIT SER 1 QQQ	QQQ	88,813	$36.4m2.40%	2.40%	Added +78.8k	+78,828 789.5%
22	NEXTERA ENERGY INC COM NEE	NEE	596,204	$36.2m2.39%	2.39%	Added +560.6k	+560,567 1573.0%
23	FIRST TR EXCH TRADED FD III INSTL PFD SECS FPEI	FPEI	2,029,706	$36.2m2.39%	2.39%	Added +1.9m	+1,906,834 1551.9%
24	UNITED PARCEL SERVICE INC CL B UPS	UPS	221,900	$34.9m2.30%	2.30%	Added +206.8k	+206,803 1369.8%
25	CHUBB LIMITED COM CB	CB	146,802	$33.2m2.19%	2.19%	New
26	AMGEN INC COM AMGN	AMGN	108,838	$31.3m2.07%	2.07%	Added +99.7k	+99,688 1089.5%
27	COMCAST CORP NEW CL A CMCSA	CMCSA	711,803	$31.2m2.06%	2.06%	Added +667.2k	+667,213 1496.3%
28	GENERAL DYNAMICS CORP COM GD	GD	102,128	$26.5m1.75%	1.75%	New
29	FIDELITY COMWLTH TR NASDAQ COMPSIT ONEQ	ONEQ	354,382	$21.0m1.38%	1.38%	Added +338.0k	+337,979 2060.5%
30	INVESCO EXCH TRADED FD TR II NASDAQ 100 ETF QQQM	QQQM	116,935	$19.7m1.30%	1.30%	Added +109.2k	+109,205 1412.7%
31	KENVUE INC COM KVUE	KVUE	727,824	$15.7m1.03%	1.03%	Added +675.7k	+675,728 1297.1%
32	FIDELITY COVINGTON TRUST QLTY FCTOR ETF FQAL	FQAL	257,748	$14.0m0.92%	0.92%	Added +246.2k	+246,235 2138.8%
33	ISHARES TR CORE DIV GRWTH DGRO	DGRO	248,441	$13.4m0.88%	0.88%	Added +237.2k	+237,197 2109.5%
34	DISCOVER FINL SVCS COM DFS	DFS	61,316	$6.9m0.45%	0.45%	Added +37.1k	+37,114 153.3%
35	BERKSHIRE HATHAWAY INC DEL CL A BRK.A	BRK.A	12	$6.5m0.43%	0.43%	New
36	DIREXION SHS ETF TR DRX S&P500BULL SPXL	SPXL	52,837	$5.5m0.36%	0.36%	New
37	LOWES COS INC COM LOW	LOW	24,349	$5.4m0.36%	0.36%	Added +22.8k	+22,838 1511.5%
38	ISHARES TR S&P MC 400VL ETF IJJ	IJJ	42,290	$4.8m0.32%	0.32%	New
39	AMAZON COM INC COM AMZN	AMZN	28,995	$4.4m0.29%	0.29%	Added +21.6k	+21,595 291.8%
40	PROSHARES TR PSHS ULT S&P 500 SSO	SSO	57,473	$3.7m0.25%	0.25%	New
41	ORACLE CORP COM ORCL	ORCL	30,768	$3.2m0.21%	0.21%	New
42	EXXON MOBIL CORP COM XOM	XOM	27,762	$2.8m0.18%	0.18%	New
43	SPDR S&P 500 ETF TR TR UNIT SPY	SPY	5,613	$2.7m0.18%	0.18%	Added +4.2k	+4,160 286.3%
44	PFIZER INC COM PFE	PFE	90,341	$2.6m0.17%	0.17%	New
45	CHEVRON CORP NEW COM CVX	CVX	15,599	$2.3m0.15%	0.15%	Added +13.9k	+13,859 796.5%
46	PNC FINL SVCS GROUP INC COM PNC	PNC	13,630	$2.1m0.14%	0.14%	Reduced -3.6k	-3,592 -20.9%
47	ISHARES TR RUSSELL 2000 ETF IWM	IWM	8,274	$1.7m0.11%	0.11%	Added +4.6k	+4,634 127.3%
48	COLGATE PALMOLIVE CO COM CL	CL	20,529	$1.6m0.11%	0.11%	New
49	COCA COLA CO COM KO	KO	25,007	$1.5m0.10%	0.10%	New
50	SOUTHERN CO COM SO	SO	20,985	$1.5m0.10%	0.10%	New
51	ALPHABET INC CAP STK CL A GOOGL	GOOGL	9,504	$1.3m0.09%	0.09%	New
52	MEDTRONIC PLC SHS MDT	MDT	14,832	$1.2m0.08%	0.08%	Reduced -11.4k	-11,386 -43.4%
53	DIMENSIONAL ETF TRUST US EQUITY MARKET DFUS	DFUS	21,610	$1.1m0.07%	0.07%	Reduced -715	-715 -3.2%
54	ABBOTT LABS COM ABT	ABT	9,770	$1.1m0.07%	0.07%	New
55	ELI LILLY & CO COM LLY	LLY	1,438	$838.0k0.06%	0.06%	Added +798	+798 124.7%
56	VANGUARD INDEX FDS TOTAL STK MKT VTI	VTI	3,516	$834.0k0.05%	0.05%	New
57	VANGUARD INDEX FDS SMALL CP ETF VB	VB	3,900	$832.0k0.05%	0.05%	New
58	TRUIST FINL CORP COM TFC	TFC	22,263	$822.0k0.05%	0.05%	New
59	GLOBAL X FDS S&P 500 CATHOLIC CATH	CATH	13,900	$806.0k0.05%	0.05%	New
60	DIMENSIONAL ETF TRUST US MKTWIDE VALUE DFUV	DFUV	21,024	$783.0k0.05%	0.05%	Reduced -154	-154 -0.7%
61	ISHARES TR RUS MID CAP ETF IWR	IWR	9,630	$749.0k0.05%	0.05%	New
62	VERIZON COMMUNICATIONS INC COM VZ	VZ	19,858	$749.0k0.05%	0.05%	New
63	META PLATFORMS INC CL A META	META	2,099	$743.0k0.05%	0.05%	Added +473	+473 29.1%
64	NVIDIA CORPORATION COM NVDA	NVDA	1,403	$695.0k0.05%	0.05%	Added +854	+854 155.6%
65	PROSHARES TR ULTRAPRO QQQ TQQQ	TQQQ	13,636	$691.0k0.05%	0.05%	New
66	DIMENSIONAL ETF TRUST US SMALL CAP ETF DFAS	DFAS	11,288	$673.0k0.04%	0.04%	Reduced -560	-560 -4.7%
67	VANGUARD SPECIALIZED FUNDS DIV APP ETF VIG	VIG	3,882	$661.0k0.04%	0.04%	Added +1.2k	+1,232 46.5%
68	DIMENSIONAL ETF TRUST US TARGETED VLU DFAT	DFAT	12,271	$642.0k0.04%	0.04%	Reduced -650	-650 -5.0%
69	ADOBE INC COM ADBE	ADBE	1,065	$635.0k0.04%	0.04%	New
70	FIDELITY COVINGTON TRUST MSCI HLTH CARE I FHLC	FHLC	9,637	$623.0k0.04%	0.04%	New
71	MASTERCARD INCORPORATED CL A MA	MA	1,351	$576.0k0.04%	0.04%	New
72	MARRIOTT INTL INC NEW CL A MAR	MAR	2,500	$564.0k0.04%	0.04%	New
73	ABBVIE INC COM ABBV	ABBV	3,477	$539.0k0.04%	0.04%	New
74	BANK AMERICA CORP COM BAC	BAC	15,309	$515.0k0.03%	0.03%	New
75	ISHARES TR SELECT DIVID ETF DVY	DVY	4,300	$504.0k0.03%	0.03%	New
76	DUKE ENERGY CORP NEW COM NEW DUK	DUK	5,150	$500.0k0.03%	0.03%	New
77	ISHARES TR MRGSTR SM CP GR ISCG	ISCG	10,854	$478.0k0.03%	0.03%	New
78	ISHARES TR SP SMCP600VL ETF IJS	IJS	4,560	$470.0k0.03%	0.03%	New
79	DISNEY WALT CO COM DIS	DIS	4,909	$443.0k0.03%	0.03%	New
80	ISHARES TR S&P 500 GRWT ETF IVW	IVW	5,832	$438.0k0.03%	0.03%	New
81	SPDR S&P MIDCAP 400 ETF TR UTSER1 S&PDCRP MDY	MDY	862	$437.0k0.03%	0.03%	Added +362	+362 72.4%
82	ISHARES TR S&P 500 VAL ETF IVE	IVE	2,473	$430.0k0.03%	0.03%	New
83	DEERE & CO COM DE	DE	1,050	$420.0k0.03%	0.03%	Added +95	+95 9.9%
84	CATERPILLAR INC COM CAT	CAT	1,397	$413.0k0.03%	0.03%	New
85	OLD DOMINION FREIGHT LINE IN COM ODFL	ODFL	990	$401.0k0.03%	0.03%	New
86	KIMBERLY-CLARK CORP COM KMB	KMB	3,282	$399.0k0.03%	0.03%	New
87	AMERICAN ELEC PWR CO INC COM AEP	AEP	4,877	$396.0k0.03%	0.03%	New
88	SCHWAB STRATEGIC TR US LCAP GR ETF SCHG	SCHG	4,756	$395.0k0.03%	0.03%	Unchanged
89	CURTISS WRIGHT CORP COM CW	CW	1,739	$388.0k0.03%	0.03%	New
90	PHILIP MORRIS INTL INC COM PM	PM	4,115	$387.0k0.03%	0.03%	New
91	RTX CORPORATION COM RTX	RTX	4,534	$381.0k0.03%	0.03%	New
92	ISHARES TR 1 3 YR TREAS BD SHY	SHY	4,593	$377.0k0.02%	0.02%	New
93	BRISTOL-MYERS SQUIBB CO COM BMY	BMY	7,069	$363.0k0.02%	0.02%	New
94	CAPITAL ONE FINL CORP COM COF	COF	2,753	$361.0k0.02%	0.02%	New
95	PAYCHEX INC COM PAYX	PAYX	2,994	$357.0k0.02%	0.02%	Added +686	+686 29.7%
96	ISHARES TR CORE HIGH DV ETF HDV	HDV	3,448	$352.0k0.02%	0.02%	New
97	ISHARES TR S&P 100 ETF OEF	OEF	1,525	$341.0k0.02%	0.02%	New
98	UNION PAC CORP COM UNP	UNP	1,384	$340.0k0.02%	0.02%	New
99	SELECT SECTOR SPDR TR SBI CONS STPLS XLP	XLP	4,593	$331.0k0.02%	0.02%	New
100	BROADCOM INC COM AVGO	AVGO	295	$329.0k0.02%	0.02%	New

Sold out since Q3 2023

Security	Ticker	Shares held before	Value then
FIDELITY COVINGTON TRUST FDHY	FDHY	36,065	$1.6m36.1k shares
FIDELITY CONTRAFUND FCNTX	FCNTX	52,022	$775.0k52.0k shares