Ballast, Inc.

Lexington, KY · CIK 1730477 · 13F filing filed 2023-07-19

SEC-registered investment adviser since 2014 · corporation

Assets managed$751.5m
Staff12 · 8 in investment roles
Main clients (by assets)High net worth individuals 83%, Individuals 12%, Pension plans 4%
Websiteballastplan.com
Form ADV · 2026-07-14SEC adviser record

Kindwealth
Others nearbyLexington, KY

$261.2m reported value +7.2% vs Q1 2023

119positions

55.3%in top 10

12 new 59 added 23 reduced 2 sold out vs Q1 2023

Options: 0 call positions (— notional), 1 put positions ($97.0k notional) – listed below, not included above.

Holdings, Q2 2023

The small lines show how much was held over the last 4 quarters (adjusted for stock splits).

#	Security	Ticker	Shares	Value	% of portfolio	Change	Shares change
1	VANGUARD INDEX FDS MID CAP ETF VO	VO	128,727	$28.3m10.85%	10.85%	Added +4.4k	+4,378 3.5%
2	VANGUARD INDEX FDS SMALL CP ETF VB	VB	106,623	$21.2m8.12%	8.12%	Added +3.5k	+3,522 3.4%
3	INVESCO EXCHANGE TRADED FD T S&P500 QUALITY SPHQ	SPHQ	336,019	$17.0m6.49%	6.49%	Reduced -5.3k	-5,254 -1.5%
4	ISHARES TR 1 3 YR TREAS BD SHY	SHY	168,353	$13.7m5.23%	5.23%	Added +1.1k	+1,076 0.6%
5	VANGUARD INTL EQUITY INDEX F ALLWRLD EX US VEU	VEU	241,270	$13.1m5.03%	5.03%	Added +5.2k	+5,179 2.2%
6	VANGUARD WHITEHALL FDS HIGH DIV YLD VYM	VYM	102,635	$10.9m4.17%	4.17%	Added +129	+129 0.1%
7	INVESCO EXCH TRADED FD TR II S&P500 LOW VOL SPLV	SPLV	166,907	$10.5m4.01%	4.01%	Added +250	+250 0.1%
8	APPLE INC COM AAPL	AAPL	52,723	$10.2m3.92%	3.92%	Added +67	+67 0.1%
9	PACER FDS TR US CASH COWS 100 COWZ	COWZ	212,799	$10.2m3.90%	3.90%	Added +1.2k	+1,219 0.6%
10	ISHARES TR PFD AND INCM SEC PFF	PFF	301,188	$9.3m3.57%	3.57%	Added +7.7k	+7,697 2.6%
11	INVESCO EXCHANGE TRADED FD T S&P500 EQL WGT RSP	RSP	55,168	$8.3m3.16%	3.16%	Reduced -456	-456 -0.8%
12	ISHARES TR RUS 1000 GRW ETF IWF	IWF	27,352	$7.5m2.88%	2.88%	Reduced -357	-357 -1.3%
13	UNITEDHEALTH GROUP INC COM UNH	UNH	12,705	$6.1m2.34%	2.34%	Added +148	+148 1.2%
14	VANGUARD WORLD FD HEALTH CAR ETF VHT	VHT	22,780	$5.6m2.14%	2.14%	Added +477	+477 2.1%
15	ISHARES TR RUS 1000 VAL ETF IWD	IWD	32,095	$5.1m1.94%	1.94%	Reduced -550	-550 -1.7%
16	MICROSOFT CORP COM MSFT	MSFT	13,499	$4.6m1.76%	1.76%	Added +2.0k	+1,994 17.3%
17	GREEN BRICK PARTNERS INC COM GRBK	GRBK	73,494	$4.2m1.60%	1.60%	Reduced -36.2k	-36,200 -33.0%
18	JOHNSON & JOHNSON COM JNJ	JNJ	18,380	$3.0m1.16%	1.16%	Added +130	+130 0.7%
19	ELI LILLY & CO COM LLY	LLY	4,947	$2.3m0.89%	0.89%	Added +38	+38 0.8%
20	VANGUARD WORLD FD INF TECH ETF VGT	VGT	4,816	$2.1m0.82%	0.82%	Added +207	+207 4.5%
21	PROCTER AND GAMBLE CO COM PG	PG	13,706	$2.1m0.80%	0.80%	Reduced -51	-51 -0.4%
22	AMAZON COM INC COM AMZN	AMZN	13,754	$1.8m0.69%	0.69%	Added +125	+125 0.9%
23	JPMORGAN CHASE & CO COM JPM	JPM	12,208	$1.8m0.68%	0.68%	Added +268	+268 2.2%
24	BERKSHIRE HATHAWAY INC DEL CL B NEW BRK.B	BRK.B	5,099	$1.7m0.67%	0.67%	Unchanged
25	ISHARES TR CORE US AGGBD ET AGG	AGG	16,419	$1.6m0.62%	0.62%	Added +237	+237 1.5%
26	VANGUARD INTL EQUITY INDEX F FTSE EMR MKT ETF VWO	VWO	38,477	$1.6m0.60%	0.60%	Added +1.4k	+1,413 3.8%
27	COSTCO WHSL CORP NEW COM COST	COST	2,902	$1.6m0.60%	0.60%	Added +145	+145 5.3%
28	ISHARES TR IBOXX INV CP ETF LQD	LQD	14,350	$1.6m0.59%	0.59%	Added +218	+218 1.5%
29	HOME DEPOT INC COM HD	HD	4,281	$1.3m0.51%	0.51%	Added +273	+273 6.8%
30	WALMART INC COM WMT	WMT	8,393	$1.3m0.51%	0.51%	Added +473	+473 6.0%
31	DUKE ENERGY CORP NEW COM NEW DUK	DUK	14,634	$1.3m0.50%	0.50%	Added +805	+805 5.8%
32	KIMBERLY-CLARK CORP COM KMB	KMB	9,260	$1.3m0.49%	0.49%	Added +523	+523 6.0%
33	TARGET CORP COM TGT	TGT	9,609	$1.3m0.49%	0.49%	Added +567	+567 6.3%
34	CONSTELLATION BRANDS INC CL A STZ	STZ	4,908	$1.2m0.46%	0.46%	Added +293	+293 6.3%
35	SALESFORCE INC COM CRM	CRM	5,628	$1.2m0.46%	0.46%	Added +273	+273 5.1%
36	CONSOLIDATED EDISON INC COM ED	ED	12,976	$1.2m0.45%	0.45%	Added +1.7k	+1,701 15.1%
37	TEXAS INSTRS INC COM TXN	TXN	6,514	$1.2m0.45%	0.45%	Added +387	+387 6.3%
38	TRAVELERS COMPANIES INC COM TRV	TRV	6,658	$1.2m0.44%	0.44%	Added +213	+213 3.3%
39	BOEING CO COM BA	BA	5,288	$1.1m0.43%	0.43%	Added +283	+283 5.7%
40	BANK AMERICA CORP COM BAC	BAC	37,591	$1.1m0.41%	0.41%	Added +3.2k	+3,168 9.2%
41	ISHARES TR CORE S&P500 ETF IVV	IVV	2,400	$1.1m0.41%	0.41%	Added +110	+110 4.8%
42	PFIZER INC COM PFE	PFE	28,038	$1.0m0.39%	0.39%	Added +6.0k	+5,983 27.1%
43	NIKE INC CL B NKE	NKE	9,085	$1.0m0.38%	0.38%	Added +644	+644 7.6%
44	ADVANCED MICRO DEVICES INC COM AMD	AMD	8,768	$998.8k0.38%	0.38%	Reduced -79	-79 -0.9%
45	DUPONT DE NEMOURS INC COM DWDP	DWDP	13,976	$998.4k0.38%	0.38%	Added +893	+893 6.8%
46	HONEYWELL INTL INC COM COM		4,718	$979.0k0.37%	0.37%	Added +353	+353 8.1%
47	RTX CORPORATION COM RTX	RTX	9,748	$954.9k0.37%	0.37%	Added +737	+737 8.2%
48	CISCO SYS INC COM CSCO	CSCO	18,375	$950.7k0.36%	0.36%	Reduced -1.9k	-1,889 -9.3%
49	TRUIST FINL CORP COM TFC	TFC	30,982	$940.3k0.36%	0.36%	Added +3.3k	+3,287 11.9%
50	DANAHER CORPORATION COM DHR	DHR	3,915	$939.6k0.36%	0.36%	Added +301	+301 8.3%
51	MEDTRONIC PLC SHS MDT	MDT	10,418	$917.8k0.35%	0.35%	Added +317	+317 3.1%
52	PNC FINL SVCS GROUP INC COM PNC	PNC	7,022	$884.4k0.34%	0.34%	Added +616	+616 9.6%
53	VERIZON COMMUNICATIONS INC COM VZ	VZ	23,627	$878.7k0.34%	0.34%	Added +789	+789 3.5%
54	CHUBB LIMITED COM CB	CB	4,560	$878.1k0.34%	0.34%	Added +675	+675 17.4%
55	EXXON MOBIL CORP COM XOM	XOM	8,021	$860.3k0.33%	0.33%	Added +193	+193 2.5%
56	MICRON TECHNOLOGY INC COM MU	MU	13,616	$859.3k0.33%	0.33%	Added +925	+925 7.3%
57	GSK PLC SPONSORED ADR GSK	GSK	23,207	$827.1k0.32%	0.32%	Added +1.8k	+1,844 8.6%
58	COCA COLA CO COM KO	KO	13,522	$814.3k0.31%	0.31%	Reduced -500	-500 -3.6%
59	AT&T INC COM T	T	50,807	$810.4k0.31%	0.31%	Added +4.7k	+4,681 10.2%
60	SHERWIN WILLIAMS CO COM SHW	SHW	2,919	$775.1k0.30%	0.30%	Unchanged
61	NORTHERN TR CORP COM NTRS	NTRS	10,400	$771.1k0.30%	0.30%	Added +1.1k	+1,105 11.9%
62	PEPSICO INC COM PEP	PEP	3,942	$730.1k0.28%	0.28%	Added +1.2k	+1,197 43.6%
63	CATERPILLAR INC COM CAT	CAT	2,865	$704.9k0.27%	0.27%	Unchanged
64	VALERO ENERGY CORP COM VLO	VLO	5,864	$687.8k0.26%	0.26%	Added +202	+202 3.6%
65	ISHARES TR CORE S&P MCP ETF IJH	IJH	2,499	$653.4k0.25%	0.25%	Added +9	+9 0.4%
66	NORFOLK SOUTHN CORP COM NSC	NSC	2,863	$649.2k0.25%	0.25%	Unchanged
67	MCDONALDS CORP COM MCD	MCD	2,156	$643.4k0.25%	0.25%	Reduced -350	-350 -14.0%
68	INTEL CORP COM INTC	INTC	19,047	$636.9k0.24%	0.24%	Added +350	+350 1.9%
69	UNION PAC CORP COM UNP	UNP	2,728	$558.2k0.21%	0.21%	Reduced -2	-2 -0.1%
70	ORACLE CORP COM ORCL	ORCL	4,422	$526.6k0.20%	0.20%	Unchanged
71	STRYKER CORPORATION COM SYK	SYK	1,642	$501.0k0.19%	0.19%	New
72	ALPHABET INC CAP STK CL C GOOG	GOOG	3,900	$471.8k0.18%	0.18%	Reduced -802	-802 -17.1%
73	CONOCOPHILLIPS COM COP	COP	4,542	$470.6k0.18%	0.18%	Added +372	+372 8.9%
74	ISHARES TR CORE S&P SCP ETF IJR	IJR	4,718	$470.1k0.18%	0.18%	Reduced -143	-143 -2.9%
75	ALPHABET INC CAP STK CL A GOOGL	GOOGL	3,846	$460.4k0.18%	0.18%	Reduced -625	-625 -14.0%
76	SPDR S&P 500 ETF TR TR UNIT SPY	SPY	1,026	$454.8k0.17%	0.17%	Reduced -160	-160 -13.5%
77	ABBOTT LABS COM ABT	ABT	3,912	$426.5k0.16%	0.16%	Unchanged
78	CORNING INC COM GLW	GLW	11,672	$409.0k0.16%	0.16%	Unchanged
79	MERCK & CO INC COM MRK	MRK	3,487	$402.4k0.15%	0.15%	New
80	VANGUARD INDEX FDS VALUE ETF VTV	VTV	2,811	$399.4k0.15%	0.15%	Unchanged
81	GENERAL DYNAMICS CORP COM GD	GD	1,725	$371.1k0.14%	0.14%	Unchanged
82	MONDELEZ INTL INC CL A MDLZ	MDLZ	5,051	$368.4k0.14%	0.14%	Reduced -70	-70 -1.4%
83	NORTHWESTERN ENERGY GROUP IN COM NEW NWE	NWE	6,200	$351.9k0.13%	0.13%	New
84	SPDR SERIES TRUST PRTFLO S&P500 VL SPYV	SPYV	7,989	$345.1k0.13%	0.13%	Added +279	+279 3.6%
85	GXO LOGISTICS INCORPORATED COMMON STOCK GXO	GXO	5,464	$343.2k0.13%	0.13%	Unchanged
86	SCHWAB STRATEGIC TR US DIVIDEND EQ SCHD	SCHD	4,700	$341.3k0.13%	0.13%	Unchanged
87	XPO INC COM XPO	XPO	5,464	$322.4k0.12%	0.12%	New
88	NEXTERA ENERGY INC COM NEE	NEE	4,330	$321.3k0.12%	0.12%	Unchanged
89	NORTHROP GRUMMAN CORP COM NOC	NOC	704	$320.9k0.12%	0.12%	Reduced -9	-9 -1.3%
90	SPDR SERIES TRUST PRTFLO S&P500 GW SPYG	SPYG	5,254	$320.5k0.12%	0.12%	Added +161	+161 3.2%
91	AFLAC INC COM AFL	AFL	4,488	$313.3k0.12%	0.12%	New
92	DEERE & CO COM DE	DE	765	$310.0k0.12%	0.12%	Unchanged
93	COGNIZANT TECHNOLOGY SOLUTIO CL A CTSH	CTSH	4,570	$298.3k0.11%	0.11%	Unchanged
94	CINCINNATI FINL CORP COM CINF	CINF	2,905	$282.7k0.11%	0.11%	Unchanged
95	CHURCH & DWIGHT CO INC COM CHD	CHD	2,794	$280.0k0.11%	0.11%	New
96	ISHARES TR RUS MDCP VAL ETF IWS	IWS	2,487	$273.2k0.10%	0.10%	Unchanged
97	STARBUCKS CORP COM SBUX	SBUX	2,714	$268.8k0.10%	0.10%	Unchanged
98	MASTERCARD INCORPORATED CL A MA	MA	680	$267.4k0.10%	0.10%	Unchanged
99	PHILIP MORRIS INTL INC COM PM	PM	2,690	$262.6k0.10%	0.10%	Unchanged
100	CHEVRON CORP NEW COM CVX	CVX	1,665	$262.0k0.10%	0.10%	Reduced -140	-140 -7.8%

Sold out since Q1 2023

Security	Ticker	Shares held before	Value then
ANALOG DEVICES INC ADI	ADI	1,100	$216.9k1.1k shares
AMERICAN EXPRESS CO AXP	AXP	1,288	$212.5k1.3k shares

Options (notional value)

Underlying	Ticker	Type	Shares controlled	Notional	Change
APPLE INC AAPL · Put	AAPL	Put	500	$97.0k500 shares	New