GUNN & Co INVESTMENT MANAGEMENT, INC.

JACKSONVILLE, FL · CIK 2000490 · 13F filing filed 2024-08-13

SEC-registered investment adviser since 2017 · corporation

Assets managed$213.5m
Staff5 · 2 in investment roles
Main clients (by assets)High net worth individuals 77%, Individuals 20%, Pension plans 3%
Websitegunncoim.com
Form ADV · 2026-02-19SEC adviser record

$1.7bn reported value +1168.0% vs Q1 2024

144positions

43.5%in top 10

86 new 51 added 1 reduced 3 sold out vs Q1 2024

Holdings, Q2 2024

The small lines show how much was held over the last 4 quarters (adjusted for stock splits).

#	Security	Ticker	Shares	Value	% of portfolio	Change	Shares change
1	APPLE INC COM AAPL	AAPL	522,086	$110.0m6.52%	6.52%	Added +475.1k	+475,142 1012.1%
2	MICROSOFT CORP COM MSFT	MSFT	207,885	$92.9m5.51%	5.51%	Added +187.7k	+187,691 929.4%
3	ALPHABET INC CAP STK CL C GOOG	GOOG	478,468	$87.8m5.20%	5.20%	Added +430.8k	+430,809 903.9%
4	JPMORGAN CHASE & CO COM JPM	JPM	380,884	$77.0m4.57%	4.57%	Added +348.8k	+348,810 1087.5%
5	BERKSHIRE HATHAWAY INC DEL CL B NEW BRK.B	BRK.B	183,742	$74.7m4.43%	4.43%	Added +167.2k	+167,230 1012.8%
6	WALMART INC COM WMT	WMT	1,088,762	$73.7m4.37%	4.37%	Added +1.0m	+1,000,937 1139.7%
7	HOME DEPOT INC COM HD	HD	205,370	$70.7m4.19%	4.19%	Added +190.3k	+190,272 1260.2%
8	UNITEDHEALTH GROUP INC COM UNH	UNH	100,348	$51.1m3.03%	3.03%	Added +93.3k	+93,267 1317.1%
9	COSTCO WHSL CORP NEW COM COST	COST	58,012	$49.3m2.92%	2.92%	Added +52.8k	+52,804 1013.9%
10	ISHARES TR CORE S&P500 ETF IVV	IVV	85,810	$47.0m2.78%	2.78%	Added +81.4k	+81,363 1829.6%
11	VISA INC COM CL A V	V	170,870	$44.8m2.66%	2.66%	Added +157.4k	+157,436 1171.9%
12	MCDONALDS CORP COM MCD	MCD	175,664	$44.8m2.65%	2.65%	Added +162.2k	+162,158 1200.6%
13	PROCTER AND GAMBLE CO COM PG	PG	266,557	$44.0m2.61%	2.61%	Added +245.4k	+245,385 1159.0%
14	INVESCO QQQ TR UNIT SER 1 QQQ	QQQ	89,884	$43.1m2.55%	2.55%	Added +80.0k	+79,994 808.8%
15	MERCK & CO INC COM MRK	MRK	335,262	$41.5m2.46%	2.46%	Added +308.8k	+308,785 1166.2%
16	CHUBB LIMITED COM CB	CB	159,331	$40.6m2.41%	2.41%	Added +147.7k	+147,701 1270.0%
17	PEPSICO INC COM PEP	PEP	240,953	$39.7m2.36%	2.36%	Added +221.5k	+221,528 1140.4%
18	LOCKHEED MARTIN CORP COM LMT	LMT	84,242	$39.3m2.33%	2.33%	Added +78.5k	+78,499 1366.9%
19	FIRST TR EXCH TRADED FD III INSTL PFD SECS FPEI	FPEI	2,117,629	$38.9m2.31%	2.31%	Added +2.0m	+1,991,957 1585.0%
20	STARBUCKS CORP COM SBUX	SBUX	495,484	$38.6m2.29%	2.29%	Added +460.7k	+460,697 1324.3%
21	JOHNSON & JOHNSON COM JNJ	JNJ	262,225	$38.3m2.27%	2.27%	Added +244.0k	+243,996 1338.5%
22	AMGEN INC COM AMGN	AMGN	113,680	$35.5m2.11%	2.11%	Added +104.1k	+104,075 1083.5%
23	GENERAL DYNAMICS CORP COM GD	GD	118,662	$34.4m2.04%	2.04%	Added +111.9k	+111,912 1658.0%
24	AIR PRODS & CHEMS INC COM APD	APD	126,123	$32.5m1.93%	1.93%	Added +115.4k	+115,378 1073.8%
25	FIRST TR EXCHANGE-TRADED FD SMID RISNG ETF SDVY	SDVY	971,517	$32.4m1.92%	1.92%	New
26	ACCENTURE PLC IRELAND SHS CLASS A ACN	ACN	105,744	$32.1m1.90%	1.90%	New
27	UNITED PARCEL SERVICE INC CL B UPS	UPS	232,414	$31.8m1.89%	1.89%	Added +215.3k	+215,282 1256.6%
28	COMCAST CORP NEW CL A CMCSA	CMCSA	756,503	$29.6m1.76%	1.76%	Added +709.3k	+709,263 1501.4%
29	INVESCO EXCH TRADED FD TR II NASDAQ 100 ETF QQQM	QQQM	130,456	$25.7m1.52%	1.52%	Added +121.8k	+121,836 1413.4%
30	FIDELITY COMWLTH TR NASDAQ COMPSIT ONEQ	ONEQ	336,278	$23.5m1.39%	1.39%	Added +320.4k	+320,370 2013.9%
31	HERSHEY CO COM HSY	HSY	120,344	$22.1m1.31%	1.31%	Added +113.0k	+113,015 1542.0%
32	FIDELITY COVINGTON TRUST QLTY FCTOR ETF FQAL	FQAL	250,029	$15.3m0.91%	0.91%	Added +238.4k	+238,362 2043.0%
33	ISHARES TR CORE DIV GRWTH DGRO	DGRO	242,171	$14.0m0.83%	0.83%	Added +230.7k	+230,663 2004.4%
34	SPDR S&P 500 ETF TR TR UNIT SPY	SPY	24,475	$13.3m0.79%	0.79%	Added +23.0k	+23,022 1584.5%
35	CISCO SYS INC COM CSCO	CSCO	258,810	$12.3m0.73%	0.73%	Added +172.8k	+172,752 200.7%
36	ISHARES TR CORE S&P SCP ETF IJR	IJR	90,911	$9.7m0.57%	0.57%	Added +61.8k	+61,756 211.8%
37	ISHARES TR RUS 1000 ETF IWB	IWB	31,141	$9.3m0.55%	0.55%	New
38	BERKSHIRE HATHAWAY INC DEL CL A BRK.A	BRK.A	12	$7.3m0.44%	0.44%	New
39	DISCOVER FINL SVCS COM DFS	DFS	51,128	$6.7m0.40%	0.40%	Added +46.6k	+46,558 1018.8%
40	NEXTERA ENERGY INC COM NEE	NEE	88,030	$6.2m0.37%	0.37%	Added +81.3k	+81,316 1211.1%
41	AMAZON COM INC COM AMZN	AMZN	24,677	$4.8m0.28%	0.28%	Added +17.3k	+17,267 233.0%
42	PROSHARES TR PSHS ULT S&P 500 SSO	SSO	57,473	$4.7m0.28%	0.28%	New
43	ISHARES TR S&P MC 400VL ETF IJJ	IJJ	40,357	$4.6m0.27%	0.27%	New
44	LOWES COS INC COM LOW	LOW	20,178	$4.4m0.26%	0.26%	Added +18.7k	+18,667 1235.4%
45	ORACLE CORP COM ORCL	ORCL	31,265	$4.4m0.26%	0.26%	New
46	DIREXION SHS ETF TR DRX S&P500BULL SPXL	SPXL	27,836	$4.1m0.24%	0.24%	New
47	ISHARES TR RUS MID CAP ETF IWR	IWR	48,817	$4.0m0.23%	0.23%	New
48	ISHARES TR RUSSELL 2000 ETF IWM	IWM	18,929	$3.8m0.23%	0.23%	Added +15.3k	+15,289 420.0%
49	EXXON MOBIL CORP COM XOM	XOM	31,840	$3.7m0.22%	0.22%	New
50	SPDR S&P MIDCAP 400 ETF TR UTSER1 S&PDCRP MDY	MDY	6,624	$3.5m0.21%	0.21%	Added +6.1k	+6,124 1224.8%
51	FIDELITY COVINGTON TRUST HIGH YILD ETF FDHY	FDHY	60,306	$2.9m0.17%	0.17%	New
52	VANGUARD STAR FDS VG TL INTL STK F VXUS	VXUS	41,448	$2.5m0.15%	0.15%	New
53	CHEVRON CORP NEW COM CVX	CVX	15,343	$2.4m0.14%	0.14%	Added +13.6k	+13,603 781.8%
54	SOUTHERN CO COM SO	SO	28,236	$2.2m0.13%	0.13%	New
55	NVIDIA CORPORATION COM NVDA	NVDA	16,826	$2.1m0.12%	0.12%	Added +10.4k	+10,386 161.3%
56	PFIZER INC COM PFE	PFE	67,081	$1.9m0.11%	0.11%	New
57	ALPHABET INC CAP STK CL A GOOGL	GOOGL	9,830	$1.8m0.11%	0.11%	New
58	COLGATE PALMOLIVE CO COM CL	CL	18,180	$1.8m0.10%	0.10%	New
59	COCA COLA CO COM KO	KO	24,955	$1.6m0.09%	0.09%	New
60	PNC FINL SVCS GROUP INC COM PNC	PNC	9,510	$1.5m0.09%	0.09%	New
61	ELI LILLY & CO COM LLY	LLY	1,534	$1.4m0.08%	0.08%	Added +734	+734 91.8%
62	DIMENSIONAL ETF TRUST US EQUITY MARKET DFUS	DFUS	21,610	$1.3m0.08%	0.08%	Unchanged
63	VANGUARD TAX-MANAGED FDS VAN FTSE DEV MKT VEA	VEA	23,340	$1.2m0.07%	0.07%	New
64	SELECT SECTOR SPDR TR ENERGY XLE	XLE	12,209	$1.1m0.07%	0.07%	New
65	META PLATFORMS INC CL A META	META	2,197	$1.1m0.07%	0.07%	Added +566	+566 34.7%
66	ISHARES TR MSCI EMG MKT ETF EEM	EEM	25,882	$1.1m0.07%	0.07%	New
67	TRUIST FINL CORP COM TFC	TFC	26,915	$1.0m0.06%	0.06%	New
68	ABBOTT LABS COM ABT	ABT	8,488	$882.0k0.05%	0.05%	New
69	MEDTRONIC PLC SHS MDT	MDT	11,140	$876.9k0.05%	0.05%	New
70	VERIZON COMMUNICATIONS INC COM VZ	VZ	21,168	$872.9k0.05%	0.05%	New
71	VANGUARD INDEX FDS SMALL CP ETF VB	VB	3,952	$861.7k0.05%	0.05%	New
72	VANGUARD INDEX FDS TOTAL STK MKT VTI	VTI	3,214	$859.8k0.05%	0.05%	New
73	KENVUE INC COM KVUE	KVUE	45,027	$818.6k0.05%	0.05%	New
74	GLOBAL X FDS S&P 500 CATHOLIC CATH	CATH	12,400	$811.0k0.05%	0.05%	New
75	DIMENSIONAL ETF TRUST US MKTWIDE VALUE DFUV	DFUV	20,574	$807.9k0.05%	0.05%	Reduced -450	-450 -2.1%
76	ABBVIE INC COM ABBV	ABBV	4,457	$764.4k0.05%	0.05%	New
77	VANGUARD SPECIALIZED FUNDS DIV APP ETF VIG	VIG	4,042	$737.8k0.04%	0.04%	Added +1.4k	+1,392 52.5%
78	ADOBE INC COM ADBE	ADBE	1,268	$704.6k0.04%	0.04%	New
79	DIMENSIONAL ETF TRUST US SMALL CAP ETF DFAS	DFAS	11,288	$678.2k0.04%	0.04%	Unchanged
80	BROADCOM INC COM AVGO	AVGO	415	$666.7k0.04%	0.04%	Added +194	+194 87.8%
81	RTX CORPORATION COM RTX	RTX	6,510	$653.5k0.04%	0.04%	New
82	FIDELITY COVINGTON TRUST MSCI HLTH CARE I FHLC	FHLC	9,422	$646.4k0.04%	0.04%	New
83	DIMENSIONAL ETF TRUST US TARGETED VLU DFAT	DFAT	12,271	$636.5k0.04%	0.04%	Unchanged
84	MASTERCARD INCORPORATED CL A MA	MA	1,363	$601.2k0.04%	0.04%	New
85	AT&T INC COM T	T	31,045	$593.3k0.04%	0.04%	New
86	GOLDMAN SACHS GROUP INC COM GS	GS	1,233	$557.9k0.03%	0.03%	New
87	DUKE ENERGY CORP NEW COM NEW DUK	DUK	5,332	$534.4k0.03%	0.03%	New
88	ISHARES TR S&P 500 GRWT ETF IVW	IVW	5,731	$530.3k0.03%	0.03%	New
89	DISNEY WALT CO COM DIS	DIS	5,320	$528.2k0.03%	0.03%	New
90	CURTISS WRIGHT CORP COM CW	CW	1,941	$525.9k0.03%	0.03%	New
91	CATERPILLAR INC COM CAT	CAT	1,467	$488.8k0.03%	0.03%	Added +897	+897 157.4%
92	SCHWAB STRATEGIC TR US LCAP GR ETF SCHG	SCHG	4,756	$479.6k0.03%	0.03%	Unchanged
93	US BANCORP DEL COM NEW USB	USB	11,677	$463.6k0.03%	0.03%	New
94	ISHARES TR MRGSTR SM CP GR ISCG	ISCG	10,109	$459.7k0.03%	0.03%	New
95	MARRIOTT INTL INC NEW CL A MAR	MAR	1,875	$453.3k0.03%	0.03%	New
96	PROSHARES TR ULTRAPRO QQQ TQQQ	TQQQ	6,127	$452.3k0.03%	0.03%	New
97	ISHARES TR SELECT DIVID ETF DVY	DVY	3,700	$447.6k0.03%	0.03%	New
98	BECTON DICKINSON & CO COM BDX	BDX	1,817	$424.7k0.03%	0.03%	New
99	SELECT SECTOR SPDR TR TECHNOLOGY XLK	XLK	1,875	$424.1k0.03%	0.03%	Added +875	+875 87.5%
100	SPDR SER TR BLOOMBERG INVT FLRN	FLRN	13,714	$423.1k0.03%	0.03%	New

Sold out since Q1 2024

Security	Ticker	Shares held before	Value then
FIDELITY CONTRAFUND FCNTX	FCNTX	47,541	$902.0k47.5k shares
Alpha Nat Inc Escrow GCB Bond		25,000	$025.0k shares
Massey Energy Co Cv Escrow Cb		165,000	$0165.0k shares