Simplicity Wealth,LLC

SUMMIT, NJ · CIK 1913243 · 13F filing filed 2025-07-22

SEC-registered investment adviser since 2019 · limited liability company

Assets managed$4.3bn
Staff424 · 190 in investment roles
Main clients (by assets)Other advisers 59%, Individuals 25%, High net worth individuals 15%
Websitetaylorwealthandinsurance.com
Form ADV · 2026-07-08SEC adviser record

$2.4bn reported value +86.8% vs Q1 2025

585positions

27.8%in top 10

120 new 384 added 61 reduced 96 sold out vs Q1 2025

Holdings, Q2 2025

The small lines show how much was held over the last 4 quarters (adjusted for stock splits).

#	Security	Ticker	Shares	Value	% of portfolio	Change	Shares change
1	AMERICAN CENTY ETF TR US EQT ETF AVUS	AVUS	1,359,030	$137.0m5.70%	5.70%	Added +717.6k	+717,634 111.9%
2	AMERICAN CENTY ETF TR AVANTIS CORE FI AVIG	AVIG	2,191,612	$91.2m3.80%	3.80%	Added +1.2m	+1,160,006 112.5%
3	VANGUARD INDEX FDS S&P 500 ETF SHS VOO	VOO	120,921	$68.7m2.86%	2.86%	Added +27.4k	+27,385 29.3%
4	ISHARES TR CORE S&P500 ETF IVV	IVV	103,504	$64.3m2.68%	2.68%	Added +20.5k	+20,460 24.6%
5	AMERICAN CENTY ETF TR AVANTIS SHFXDINC AVSF	AVSF	1,299,366	$61.1m2.54%	2.54%	Added +681.8k	+681,838 110.4%
6	AMERICAN CENTY ETF TR INTL EQT ETF AVDE	AVDE	821,790	$60.8m2.53%	2.53%	Added +431.6k	+431,583 110.6%
7	AMERICAN CENTY ETF TR AVANTIS US LARG AVLC	AVLC	717,174	$50.9m2.12%	2.12%	Added +378.7k	+378,662 111.9%
8	NVIDIA CORPORATION COM NVDA	NVDA	320,488	$50.6m2.11%	2.11%	Added +130.7k	+130,672 68.8%
9	MICROSOFT CORP COM MSFT	MSFT	89,524	$44.5m1.85%	1.85%	Added +42.5k	+42,543 90.5%
10	EMBRAER S.A. SPONSORED ADS EMBJ	EMBJ	670,000	$38.1m1.59%	1.59%	Reduced -600	-600 -0.1%
11	APPLE INC COM AAPL	AAPL	160,567	$32.9m1.37%	1.37%	Added +67.6k	+67,605 72.7%
12	SPDR SERIES TRUST PORTFOLIO S&P500 SPYM	SPYM	448,526	$32.6m1.36%	1.36%	Added +309.1k	+309,098 221.7%
13	DIMENSIONAL ETF TRUST US CORE EQUITY 2 DFAC	DFAC	851,416	$30.5m1.27%	1.27%	Added +300.9k	+300,878 54.6%
14	ISHARES TR CORE TOTAL USD IUSB	IUSB	632,077	$29.2m1.22%	1.22%	Added +266.3k	+266,321 72.8%
15	AMERICAN CENTY ETF TR AVANTIS EMGMKT AVEM	AVEM	411,510	$28.2m1.17%	1.17%	Added +221.5k	+221,519 116.6%
16	ISHARES TR RUS TP200 GR ETF IWY	IWY	113,247	$27.9m1.16%	1.16%	Added +55.9k	+55,913 97.5%
17	ISHARES INC CORE MSCI EMKT IEMG	IEMG	399,767	$24.0m1.00%	1.00%	Added +173.1k	+173,094 76.4%
18	AMERICAN CENTY ETF TR US SML CP VALU AVUV	AVUV	250,474	$22.8m0.95%	0.95%	Added +137.3k	+137,342 121.4%
19	AMAZON COM INC COM AMZN	AMZN	101,308	$22.2m0.93%	0.93%	Added +33.2k	+33,232 48.8%
20	AMERICAN CENTY ETF TR AVANTIS US SMALL AVSC	AVSC	421,028	$21.7m0.90%	0.90%	Added +222.3k	+222,301 111.9%
21	META PLATFORMS INC CL A META	META	27,738	$20.5m0.85%	0.85%	Added +11.3k	+11,332 69.1%
22	ISHARES TR EAFE VALUE ETF EFV	EFV	316,877	$20.1m0.84%	0.84%	Added +171.1k	+171,110 117.4%
23	ISHARES TR NATIONAL MUN ETF MUB	MUB	171,330	$17.9m0.75%	0.75%	Added +71.5k	+71,528 71.7%
24	COSTCO WHSL CORP NEW COM COST	COST	17,485	$17.3m0.72%	0.72%	Added +13.9k	+13,868 383.4%
25	FIRST TR EXCHANGE-TRADED FD FIRST TR ENH NEW FTSM	FTSM	287,994	$17.2m0.72%	0.72%	Added +107.7k	+107,737 59.8%
26	PROCTER AND GAMBLE CO COM PG	PG	103,844	$16.5m0.69%	0.69%	Added +47.3k	+47,288 83.6%
27	SPDR SER TR PORTFOLIO AGRGTE SPAB	SPAB	626,788	$16.0m0.67%	0.67%	Added +482.5k	+482,535 334.5%
28	ISHARES TR RUS TP200 VL ETF IWX	IWX	183,593	$15.5m0.64%	0.64%	Added +84.6k	+84,639 85.5%
29	JPMORGAN CHASE & CO COM JPM	JPM	52,585	$15.2m0.63%	0.63%	Added +22.7k	+22,740 76.2%
30	SPDR INDEX SHS FDS PORTFOLIO DEVLPD SPDW	SPDW	355,921	$14.4m0.60%	0.60%	Added +239.6k	+239,620 206.0%
31	ISHARES TR 20 YR TR BD ETF TLT	TLT	161,760	$14.3m0.59%	0.59%	Added +149.0k	+149,014 1169.1%
32	ISHARES TR MSCI USA QLT FCT QUAL	QUAL	77,458	$14.2m0.59%	0.59%	Added +33.3k	+33,327 75.5%
33	ISHARES TR EAFE GRWTH ETF EFG	EFG	125,864	$14.1m0.59%	0.59%	Added +59.2k	+59,157 88.7%
34	SCHWAB STRATEGIC TR US LCAP GR ETF SCHG	SCHG	465,870	$13.6m0.57%	0.57%	Added +426.5k	+426,507 1083.5%
35	JOHN HANCOCK EXCHANGE TRADED MLTFCTR LRG CAP JHML	JHML	182,624	$13.4m0.56%	0.56%	Added +136.6k	+136,635 297.1%
36	VISA INC COM CL A V	V	36,728	$13.0m0.54%	0.54%	Added +18.2k	+18,153 97.7%
37	INNOVATOR ETFS TRUST NASDAQ 100 MANA QFLR	QFLR	431,012	$12.9m0.54%	0.54%	Added +399.9k	+399,927 1286.6%
38	ISHARES TR RUS 1000 GRW ETF IWF	IWF	29,785	$12.6m0.53%	0.53%	Added +8.0k	+7,997 36.7%
39	ISHARES TR S&P 500 GRWT ETF IVW	IVW	113,773	$12.5m0.52%	0.52%	Added +48.8k	+48,827 75.2%
40	BROADCOM INC COM AVGO	AVGO	44,250	$12.2m0.51%	0.51%	Added +22.7k	+22,710 105.4%
41	TESLA INC COM TSLA	TSLA	36,675	$11.7m0.48%	0.48%	Added +6.3k	+6,326 20.8%
42	ISHARES TR RUSEL 2500 ETF SMMD	SMMD	171,088	$11.6m0.48%	0.48%	Added +30.7k	+30,733 21.9%
43	BLACKROCK ETF TRUST ISHARES US EQUIT DYNF	DYNF	210,234	$11.4m0.48%	0.48%	Added +109.8k	+109,794 109.3%
44	AMERICAN CENTY ETF TR INTL SMCP VLU AVDV	AVDV	138,948	$11.0m0.46%	0.46%	Added +73.5k	+73,548 112.5%
45	ORACLE CORP COM ORCL	ORCL	49,358	$10.8m0.45%	0.45%	Added +23.7k	+23,668 92.1%
46	AMERICAN CENTY ETF TR AVANTIS INTL SML AVDS	AVDS	165,040	$10.3m0.43%	0.43%	Added +87.6k	+87,610 113.2%
47	ABBVIE INC COM ABBV	ABBV	55,251	$10.3m0.43%	0.43%	Added +35.2k	+35,208 175.7%
48	WALMART INC COM WMT	WMT	103,810	$10.2m0.42%	0.42%	Added +47.0k	+47,035 82.8%
49	DIMENSIONAL ETF TRUST US MKTWIDE VALUE DFUV	DFUV	234,898	$9.9m0.41%	0.41%	Added +117.9k	+117,882 100.7%
50	VANGUARD WHITEHALL FDS HIGH DIV YLD VYM	VYM	73,990	$9.9m0.41%	0.41%	Added +33.2k	+33,188 81.3%
51	NETFLIX INC COM NFLX	NFLX	7,307	$9.8m0.41%	0.41%	Added +3.6k	+3,632 98.8%
52	ISHARES TR RUS MDCP VAL ETF IWS	IWS	73,514	$9.7m0.40%	0.40%	Added +40.2k	+40,151 120.3%
53	VANGUARD INTL EQUITY INDEX F ALLWRLD EX US VEU	VEU	143,996	$9.7m0.40%	0.40%	Added +113.0k	+113,005 364.6%
54	INVESCO QQQ TR UNIT SER 1 QQQ	QQQ	17,500	$9.7m0.40%	0.40%	Added +9.7k	+9,717 124.8%
55	ELI LILLY & CO COM LLY	LLY	12,288	$9.6m0.40%	0.40%	Added +6.8k	+6,832 125.2%
56	ISHARES TR S&P 500 VAL ETF IVE	IVE	47,842	$9.3m0.39%	0.39%	Added +26.0k	+25,994 119.0%
57	ISHARES TR CORE MSCI INTL IDEV	IDEV	122,195	$9.3m0.39%	0.39%	Added +7.4k	+7,388 6.4%
58	ISHARES TR USD INV GRDE ETF USIG	USIG	179,816	$9.2m0.39%	0.39%	Added +73.7k	+73,659 69.4%
59	AMERICAN CENTY ETF TR REAL ESTATE ETF AVRE	AVRE	207,576	$9.2m0.38%	0.38%	Added +110.3k	+110,301 113.4%
60	BERKSHIRE HATHAWAY INC DEL CL B NEW BRK.B	BRK.B	18,591	$9.0m0.38%	0.38%	Added +9.3k	+9,269 99.4%
61	ISHARES TR 10-20 YR TRS ETF TLH	TLH	88,014	$8.9m0.37%	0.37%	Added +54.8k	+54,754 164.6%
62	ALPHABET INC CAP STK CL A GOOGL	GOOGL	49,889	$8.8m0.37%	0.37%	Added +16.3k	+16,308 48.6%
63	VANGUARD SCOTTSDALE FDS MTG-BKD SECS ETF VMBS	VMBS	189,343	$8.8m0.37%	0.37%	Added +68.2k	+68,222 56.3%
64	ISHARES TR BROAD USD HIGH USHY	USHY	232,550	$8.7m0.36%	0.36%	Added +139.4k	+139,421 149.7%
65	VANGUARD SCOTTSDALE FDS INTER TERM TREAS VGIT	VGIT	142,898	$8.5m0.36%	0.36%	Added +70.4k	+70,449 97.2%
66	ALPHABET INC CAP STK CL C GOOG	GOOG	48,118	$8.5m0.36%	0.36%	Added +16.7k	+16,679 53.0%
67	JOHNSON & JOHNSON COM JNJ	JNJ	55,845	$8.5m0.36%	0.36%	Added +27.3k	+27,338 95.9%
68	HOME DEPOT INC COM HD	HD	23,099	$8.5m0.35%	0.35%	Added +10.6k	+10,581 84.5%
69	VANGUARD SCOTTSDALE FDS SHORT TERM TREAS VGSH	VGSH	139,514	$8.2m0.34%	0.34%	Added +72.0k	+72,045 106.8%
70	WELLS FARGO CO NEW COM WFC	WFC	102,196	$8.2m0.34%	0.34%	Added +51.1k	+51,103 100.0%
71	JOHN HANCOCK EXCHANGE TRADED MULTI INTL ETF JHMD	JHMD	213,746	$8.2m0.34%	0.34%	Added +161.8k	+161,803 311.5%
72	ISHARES TR MBS ETF MBB	MBB	82,498	$7.7m0.32%	0.32%	Added +43.6k	+43,603 112.1%
73	EXXON MOBIL CORP COM XOM	XOM	70,676	$7.6m0.32%	0.32%	Added +33.2k	+33,225 88.7%
74	AMERICAN CENTY ETF TR EMERGING MKT VAL AVES	AVES	137,640	$7.4m0.31%	0.31%	Added +73.1k	+73,062 113.1%
75	COCA COLA CO COM KO	KO	103,113	$7.3m0.30%	0.30%	Added +57.0k	+56,983 123.5%
76	ETF OPPORTUNITIES TRUST WEALTHTRUST DBS WLTG	WLTG	222,447	$7.1m0.30%	0.30%	Added +9.8k	+9,763 4.6%
77	MASTERCARD INCORPORATED CL A MA	MA	12,645	$7.1m0.30%	0.30%	Added +6.6k	+6,641 110.6%
78	SPDR S&P 500 ETF TR TR UNIT SPY	SPY	11,091	$6.9m0.29%	0.29%	Added +1.8k	+1,787 19.2%
79	MERCK & CO INC COM MRK	MRK	85,775	$6.8m0.28%	0.28%	Added +52.4k	+52,381 156.9%
80	DIMENSIONAL ETF TRUST EMERGING MKTS CO DFEM	DFEM	226,492	$6.7m0.28%	0.28%	Added +95.7k	+95,653 73.1%
81	FIRST HORIZON CORPORATION COM FHN	FHN	312,005	$6.6m0.28%	0.28%	New
82	ISHARES TR RUS 1000 VAL ETF IWD	IWD	33,079	$6.4m0.27%	0.27%	Added +13.6k	+13,627 70.0%
83	DIMENSIONAL ETF TRUST US TARGETED VLU DFAT	DFAT	118,316	$6.4m0.27%	0.27%	Added +48.0k	+47,987 68.2%
84	INSEEGO CORP COM NEW INSG	INSG	761,483	$6.3m0.26%	0.26%	Unchanged
85	VANGUARD INDEX FDS MID CAP ETF VO	VO	22,287	$6.2m0.26%	0.26%	Added +11.3k	+11,252 102.0%
86	VANGUARD MUN BD FDS TAX EXEMPT BD VTEB	VTEB	126,205	$6.2m0.26%	0.26%	Added +75.0k	+75,018 146.6%
87	INNOVATOR ETFS TRUST US EQTY ULTRA B USEP	USEP	167,338	$6.2m0.26%	0.26%	Added +155.6k	+155,644 1331.0%
88	SELECT SECTOR SPDR TR TECHNOLOGY XLK	XLK	24,197	$6.1m0.26%	0.26%	Added +10.4k	+10,381 75.1%
89	LAM RESEARCH CORP COM NEW LRCX	LRCX	62,314	$6.1m0.25%	0.25%	New
90	DIMENSIONAL ETF TRUST INTL CORE EQUITY DFIC	DFIC	194,428	$6.0m0.25%	0.25%	Added +86.2k	+86,233 79.7%
91	SPDR SER TR BBG CONV SEC ETF CWB	CWB	72,844	$6.0m0.25%	0.25%	Added +39.4k	+39,424 118.0%
92	VANGUARD WHITEHALL FDS EM MK GOV BD ETF VWOB	VWOB	91,986	$6.0m0.25%	0.25%	Added +54.3k	+54,333 144.3%
93	UNITEDHEALTH GROUP INC COM UNH	UNH	19,077	$6.0m0.25%	0.25%	Added +11.2k	+11,179 141.5%
94	BLACKROCK ETF TRUST II ISHARES FLEXIBLE BINC	BINC	111,508	$5.9m0.25%	0.25%	Added +61.1k	+61,138 121.4%
95	ISHARES TR MSCI USA MMENTM MTUM	MTUM	24,067	$5.8m0.24%	0.24%	Added +5.0k	+5,018 26.3%
96	DIMENSIONAL ETF TRUST US HIGH PROFITAB US HIGH PROFITAB		157,248	$5.6m0.23%	0.23%	Added +74.9k	+74,865 90.9%
97	ISHARES TR RUS MD CP GR ETF IWP	IWP	39,718	$5.5m0.23%	0.23%	Added +19.0k	+18,955 91.3%
98	PEPSICO INC COM PEP	PEP	41,399	$5.5m0.23%	0.23%	Added +12.3k	+12,340 42.5%
99	PALANTIR TECHNOLOGIES INC CL A PLTR	PLTR	40,094	$5.5m0.23%	0.23%	Added +32.1k	+32,117 402.6%
100	NORTHERN LTS FD TR III HCM DEFND 100 QQH	QQH	80,688	$5.5m0.23%	0.23%	Added +34.3k	+34,311 74.0%

Sold out since Q1 2025

Security	Ticker	Shares held before	Value then
DIMENSIONAL ETF TRUST DFGX	DFGX	73,317	$3.8m73.3k shares
BONDBLOXX ETF TRUST XCCC	XCCC	100,232	$3.8m100.2k shares
PIMCO ETF TR LONZ	LONZ	69,327	$3.5m69.3k shares
DIMENSIONAL ETF TRUST DFSU	DFSU	83,566	$3.0m83.6k shares
AGNC INVT CORP AGNC	AGNC	308,346	$3.0m308.3k shares
DIMENSIONAL ETF TRUST DGCB	DGCB	51,974	$2.8m52.0k shares
TWO HBRS INVT CORP		168,119	$2.2m168.1k shares
INVESCO EXCH TRADED FD TR II PGHY	PGHY	112,686	$2.2m112.7k shares
REDDIT INC RDDT	RDDT	20,797	$2.2m20.8k shares
ANNALY CAPITAL MANAGEMENT IN NLY	NLY	107,164	$2.2m107.2k shares
ARMOUR RESIDENTIAL REIT INC ARR	ARR	117,084	$2.0m117.1k shares
KRANESHARES TRUST KHYB	KHYB	78,857	$1.9m78.9k shares
ZACKS TRUST ZECP	ZECP	61,750	$1.9m61.8k shares
VANGUARD INDEX FDS VV	VV	7,089	$1.8m7.1k shares
DIMENSIONAL ETF TRUST DFAX	DFAX	67,474	$1.8m67.5k shares
UPSTART HLDGS INC UPST	UPST	37,197	$1.7m37.2k shares
AFFIRM HLDGS INC AFRM	AFRM	37,867	$1.7m37.9k shares
ISHARES INC EMXC	EMXC	30,704	$1.7m30.7k shares
DOCUSIGN INC DOCU	DOCU	19,785	$1.6m19.8k shares
GRAYSCALE ETHEREUM MINI TR E ETH	ETH	87,647	$1.5m87.6k shares
ARM HOLDINGS PLC ARM	ARM	12,296	$1.3m12.3k shares
DATADOG INC DDOG	DDOG	12,223	$1.2m12.2k shares
MARA HOLDINGS INC MARA	MARA	102,969	$1.2m103.0k shares
VANECK ETF TRUST HYD	HYD	20,319	$1.0m20.3k shares
SELECT SECTOR SPDR TR XLE	XLE	9,892	$924.5k9.9k shares