Vault-13

INNOVATOR ETFS TRUST USEP

US EQTY ULTRA B · ETP · CUSIP 45782C649

71 institutional holders +1 vs Q1 2025
2,778,6062.8m shares reported held*
$102.5mreported value*
6 new 14 added 26 reduced 5 sold out net sold ≈ $4.2m (-113.8k shares)

* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $36.89.

Trends to Q2 2025

Institutional holders

Managers reporting a position, each quarter

050100Q3 22: 40Q4 22: 43Q1 23: 49Q2 23: 46Q3 23: 49Q4 23: 55Q1 24: 57Q2 24: 64Q3 24: 70Q4 24: 78Q1 25: 70Q2 25: 7171Q3 22Q2 23Q1 24Q4 24Q2 25
Numbers
QuarterHolders
Q3 202240
Q4 202243
Q1 202349
Q2 202346
Q3 202349
Q4 202355
Q1 202457
Q2 202464
Q3 202470
Q4 202478
Q1 202570
Q2 202571

Buyers vs sellers

Managers adding to or starting a position, vs cutting or selling out

Bought or addedCut or sold out
50050Q3 23: 23 bought or addedQ3 23: 21 cut or sold outQ4 23: 26 bought or addedQ4 23: 21 cut or sold outQ4 23Q1 24: 10 bought or addedQ1 24: 24 cut or sold outQ2 24: 13 bought or addedQ2 24: 28 cut or sold outQ2 24Q3 24: 37 bought or addedQ3 24: 24 cut or sold outQ4 24: 21 bought or addedQ4 24: 25 cut or sold outQ4 24Q1 25: 12 bought or addedQ1 25: 41 cut or sold outQ2 25: 20 bought or addedQ2 25: 31 cut or sold outQ2 25
Numbers
QuarterBought or addedCut or sold out
Q3 20232321
Q4 20232621
Q1 20241024
Q2 20241328
Q3 20243724
Q4 20242125
Q1 20251241
Q2 20252031

Biggest buyers

Simplicity Wealth,LLC Added +155,644+155.6k
Sovran Advisors, LLC Added +46,407+46.4k
SUSQUEHANNA INTERNATIONAL GROUP, LLP Added +23,707+23.7k
PFG Advisors New +14,219+14.2k
Advus Financial Partners, LLC New +12,775+12.8k
C2P Capital Advisory Group, LLC d.b.a. Prosperity Capital Advisors Added +12,522+12.5k
CITADEL ADVISORS LLC Added +9,706+9.7k
GTS SECURITIES LLC New +8,199+8.2k
Vantage Point Financial LLC New +5,728+5.7k
FC Advisory LLC New +5,656+5.7k

Biggest sellers

Kellett Wealth Advisors, LLC Reduced -221,778-221.8k
ENVESTNET ASSET MANAGEMENT INC Reduced -74,703-74.7k
Legacy Advisors, LLC Sold out -29,841-29.8k
Foundations Investment Advisors, LLC Reduced -15,555-15.6k
OLD MISSION CAPITAL LLC Reduced -10,135-10.1k
Fermata Advisors, LLC Sold out -9,174-9.2k
RIVERCHASE WEALTH MANAGEMENT, LLC Sold out -8,719-8.7k
Visionary Wealth Advisors Sold out -6,804-6.8k
O'Connor Financial Group LLC Sold out -6,509-6.5k
Berger Financial Group, Inc Reduced -5,517-5.5k

Major shareholders (over 5%)

Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.

HolderStakeChangeShares Last filed
Brookstone Capital Management 13G · institution +21.3 pts · filed 2026-10-02 22.6% +21.3 pts 1.3m≈ $52.2m 2026-10-02

Holders, Q2 2025

#ManagerLocationShares Value% of their portfolioChangeShares change
1 Kellett Wealth Advisors, LLC 14.59% of their portfolio CINCINNATI, OH 607,034607.0k $22.4m $22.4m 14.59% Reduced -221.8k -221,778
2 Sovran Advisors, LLC 2.33% of their portfolio SAN DIEGO, CA 601,067601.1k $22.2m $22.2m 2.33% Added +46.4k +46,407
3 Simplicity Wealth,LLC 0.26% of their portfolio SUMMIT, NJ 167,338167.3k $6.2m $6.2m 0.26% Added +155.6k +155,644
4 C2P Capital Advisory Group, LLC d.b.a. Prosperity Capital Advisors 0.33% of their portfolio Westlake, OH 138,338138.3k $5.1m $5.1m 0.33% Added +12.5k +12,522
5 Kestra Advisory Services, LLC 0.01% of their portfolio AUSTIN, TX 83,12783.1k $3.1m $3.1m 0.01% Reduced -841 -841
6 OSAIC HOLDINGS, INC. 0.00% of their portfolio SCOTTSDALE, AZ 69,26269.3k $2.6m $2.6m 0.00% Added +502 +502
7 COMMONWEALTH EQUITY SERVICES, LLC 0.00% of their portfolio WALTHAM, MA 60,90760.9k $2.2m $2.2m 0.00% Added +1 +1
8 CENTRAL VALLEY ADVISORS, LLC 0.72% of their portfolio SACRAMENTO, CA 57,41657.4k $2.1m $2.1m 0.72% Reduced -1.5k -1,464
9 KFG WEALTH MANAGEMENT, LLC 0.34% of their portfolio GRANGER, IN 57,34857.3k $2.1m $2.1m 0.34% Reduced -4.0k -3,955
10 TRUIST FINANCIAL CORP 0.00% of their portfolio CHARLOTTE, NC 50,17950.2k $1.8m $1.8m 0.00% Reduced -898 -898
11 Brookstone Capital Management 0.02% of their portfolio WHEATON, IL 49,53349.5k $1.8m $1.8m 0.02% Added +796 +796
12 ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio Berwyn, PA 49,50449.5k $1.8m $1.8m 0.00% Reduced -74.7k -74,703
13 Sageworth Trust Co 0.09% of their portfolio LANCASTER, PA 42,81642.8k $1.6m $1.6m 0.09% Unchanged
14 Advisory Services Network, LLC 0.02% of their portfolio ATLANTA, GA 37,33137.3k $1.4m $1.4m 0.02% Unchanged
15 Arete Wealth Advisors, LLC 0.09% of their portfolio CHICAGO, IL 35,83035.8k $1.3m $1.3m 0.09% Reduced -928 -928
16 Cetera Investment Advisers 0.00% of their portfolio SCHAUMBURG, IL 34,38334.4k $1.3m $1.3m 0.00% Added +2.3k +2,326
17 SageView Advisory Group, LLC 0.05% of their portfolio Newport Beach, CA 32,63832.6k $1.2m $1.2m 0.05% Reduced -3.1k -3,102
18 SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio BALA CYNWYD, PA 29,71929.7k $1.1m $1.1m 0.00% Added +23.7k +23,707
19 Strategic Blueprint, LLC 0.05% of their portfolio ATLANTA, GA 29,42829.4k $1.1m $1.1m 0.05% Unchanged
20 Berger Financial Group, Inc 0.07% of their portfolio PLYMOUTH, MN 27,39027.4k $1.0m $1.0m 0.07% Reduced -5.5k -5,517
21 HighTower Advisors, LLC 0.00% of their portfolio CHICAGO, IL 25,99926.0k $958.2k $958.2k 0.00% Unchanged
22 FIDUCIARY FINANCIAL GROUP, LLC 0.16% of their portfolio SAN RAFAEL, CA 24,25724.3k $893.5k $893.5k 0.16% Unchanged
23 Cambridge Investment Research Advisors, Inc. 0.00% of their portfolio FAIRFIELD, IA 23,70423.7k $874.0k $874.0k 0.00% Reduced -338 -338
24 Spire Wealth Management 0.03% of their portfolio MCLEAN, VA 22,80422.8k $840.6k $840.6k 0.03% Reduced -4.3k -4,340
25 CITADEL ADVISORS LLC 0.00% of their portfolio MIAMI, FL 22,47222.5k $828.2k $828.2k 0.00% Added +9.7k +9,706
26 Prairie Wealth Advisors, Inc. 0.34% of their portfolio OMAHA, NE 21,49121.5k $792.1k $792.1k 0.34% Unchanged
27 LPL Financial LLC 0.00% of their portfolio FORT MILL, SC 20,05020.1k $738.9k $738.9k 0.00% Reduced -850 -850
28 First Commonwealth Financial Corp /PA/ 0.15% of their portfolio Indiana, PA 19,32719.3k $712.3k $712.3k 0.15% Unchanged
29 MML INVESTORS SERVICES, LLC 0.00% of their portfolio SPRINGFIELD, MA 18,50618.5k $682.0k $682.0k 0.00% Added +123 +123
30 OLD MISSION CAPITAL LLC 0.02% of their portfolio CHICAGO, IL 16,03516.0k $591.0k $591.0k 0.02% Reduced -10.1k -10,135
31 RAYMOND JAMES FINANCIAL INC 0.00% of their portfolio ST. PETERSBURG, FL 16,00316.0k $589.8k $589.8k 0.00% Added +3.0k +3,039
32 Bedel Financial Consulting, Inc. 0.07% of their portfolio INDIANAPOLIS, IN 14,59314.6k $537.8k $537.8k 0.07% Unchanged
33 PFG Advisors 0.02% of their portfolio Phoenix, AZ 14,21914.2k $524.0k $524.0k 0.02% New
34 HARBOUR INVESTMENTS, INC. 0.01% of their portfolio MADISON, WI 13,12113.1k $483.6k $483.6k 0.01% Unchanged
35 Wood Tarver Financial Group, LLC 0.14% of their portfolio BOISE, ID 12,78912.8k $471.0k $471.0k 0.14% Unchanged
36 Advus Financial Partners, LLC 0.12% of their portfolio WINTER PARK, FL 12,77512.8k $470.8k $470.8k 0.12% New
37 Garden State Investment Advisory Services LLC 0.13% of their portfolio Red Bank, NJ 12,66512.7k $466.8k $466.8k 0.13% Reduced -250 -250
38 Allworth Financial LP 0.00% of their portfolio FOLSOM, CA 12,43212.4k $458.2k $458.2k 0.00% Reduced -226 -226
39 Continuum Advisory, LLC 0.05% of their portfolio EAGLE, ID 11,81911.8k $435.6k $435.6k 0.05% Reduced -69 -69
40 AVANTAX ADVISORY SERVICES, INC. 0.00% of their portfolio DALLAS, TX 11,48911.5k $423.4k $423.4k 0.00% Unchanged
41 WEALTH ENHANCEMENT ADVISORY SERVICES, LLC 0.00% of their portfolio PLYMOUTH, MN 10,46510.5k $387.7k $387.7k 0.00% Unchanged
42 WorthPointe, LLC 0.16% of their portfolio La Jolla, CA 10,22610.2k $376.9k $376.9k 0.16% Unchanged
43 ATTICUS WEALTH MANAGEMENT, LLC 0.10% of their portfolio Palm Beach Gardens, FL 10,00010.0k $368.6k $368.6k 0.10% Unchanged
44 AE Wealth Management LLC 0.00% of their portfolio TOPEKA, KS 9,4459.4k $348.1k $348.1k 0.00% Reduced -4.3k -4,316
45 Cornerstone Wealth Group, LLC 0.03% of their portfolio HUNTERSVILLE, NC 9,4169.4k $347.0k $347.0k 0.03% Unchanged
46 Archer Investment Corp 0.08% of their portfolio Carmel, IN 9,3749.4k $345.5k $345.5k 0.08% Reduced -168 -168
47 MTM FINANCIAL GROUP, LLC 0.18% of their portfolio BETHLEHEM, PA 9,1559.2k $337.4k $337.4k 0.18% Unchanged
48 Composition Wealth, LLC 0.01% of their portfolio LOS ANGELES, CA 9,0159.0k $332.2k $332.2k 0.01% Unchanged
49 Outlook Wealth Advisors, LLC 0.08% of their portfolio SHENANDOAH, TX 8,8208.8k $325.1k $325.1k 0.08% Reduced -1.8k -1,773
50 GTS SECURITIES LLC 0.01% of their portfolio NEW YORK, NY 8,1998.2k $302.2k $302.2k 0.01% New
51 PKS Advisory Services, LLC 0.07% of their portfolio ALBANY, NY 7,7377.7k $285.1k $285.1k 0.07% Reduced -258 -258
52 Core Wealth Advisors, Inc. 0.08% of their portfolio LAKELAND, FL 7,7047.7k $283.9k $283.9k 0.08% Reduced -3.0k -2,956
53 Physician Wealth Advisors, Inc. 0.04% of their portfolio MIDVALE, UT 7,3507.3k $270.9k $270.9k 0.04% Unchanged
54 Foundations Investment Advisors, LLC 0.00% of their portfolio PHOENIX, AZ 6,2946.3k $232.0k $232.0k 0.00% Reduced -15.6k -15,555
55 RPS ADVISORY SOLUTIONS LLC 0.12% of their portfolio LOUISVILLE, KY 6,1046.1k $225.0k $225.0k 0.12% Reduced -299 -299
56 Vantage Point Financial LLC 0.09% of their portfolio LISLE, IL 5,7285.7k $211.1k $211.1k 0.09% New
57 FC Advisory LLC 0.06% of their portfolio WEST CHESTER, PA 5,6565.7k $208.5k $208.5k 0.06% New
58 Talon Private Wealth, LLC 0.03% of their portfolio THE VILLAGES, FL 5,1015.1k $188.0k $188.0k 0.03% Reduced -1.9k -1,892
59 BARCLAYS PLC 0.00% of their portfolio LONDON, X0 4,8804.9k $179.9k $179.9k 0.00% Added +4.9k +4,870
60 Truvestments Capital LLC 0.03% of their portfolio SARASOTA, FL 4,3394.3k $159.9k $159.9k 0.03% Unchanged
61 MORGAN STANLEY 0.00% of their portfolio NEW YORK, NY 3,5003.5k $129.0k $129.0k 0.00% Unchanged
62 Steward Partners Investment Advisory, LLC 0.00% of their portfolio STAMFORD, CT 3,3683.4k $124.1k $124.1k 0.00% Reduced -900 -900
63 WealthShield Partners, LLC 0.01% of their portfolio CARY, NC 3,0033.0k $110.7k $110.7k 0.01% Reduced -2.6k -2,599
64 UBS Group AG 0.00% of their portfolio ZURICH, V8 2,2822.3k $84.1k $84.1k 0.00% Added +301 +301
65 DHJJ Financial Advisors, Ltd. 0.02% of their portfolio NAPERVILLE, IL 1,1901.2k $43.9k $43.9k 0.02% Unchanged
66 Financial Network Wealth Advisors LLC 0.05% of their portfolio MURRAY, UT 1,1831.2k $43.6k $43.6k 0.05% Unchanged
67 ROYAL BANK OF CANADA 0.00% of their portfolio TORONTO, A6 1,0001.0k $36.0k $36.0k 0.00% Added +500 +500
68 Arax Advisory Partners 0.00% of their portfolio NEW YORK, NY 437437 $16.1k $16.1k 0.00% Unchanged
69 IMG Wealth Management, Inc. 0.01% of their portfolio JACKSONVILLE, FL 357357 $13.2k $13.2k 0.01% New
70 CWM, LLC 0.00% of their portfolio OMAHA, NE 140140 $5.0k $5.0k 0.00% Unchanged
71 CONCOURSE FINANCIAL GROUP SECURITIES, INC. — of their portfolio BIRMINGHAM, AL 00 $0 $0 — Unchanged