Vault-13

INNOVATOR ETFS TRUST QFLR

NASDAQ 100 MANA · ETP · CUSIP 45783Y681

80 institutional holders +3 vs Q1 2025
7,511,2477.5m shares reported held*
$223.5mreported value*
10 new 36 added 24 reduced 10 sold out net bought ≈ $13.1m (+460.8k shares)

* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $29.75.

Trends to Q2 2025

Institutional holders

Managers reporting a position, each quarter

050100Q1 24: 24Q2 24: 39Q3 24: 50Q4 24: 73Q1 25: 77Q2 25: 8080Q1 24Q2 24Q3 24Q4 24Q1 25Q2 25
Numbers
QuarterHolders
Q1 202424
Q2 202439
Q3 202450
Q4 202473
Q1 202577
Q2 202580

Buyers vs sellers

Managers adding to or starting a position, vs cutting or selling out

Bought or addedCut or sold out
1000100Q2 24: 31 bought or addedQ2 24: 6 cut or sold outQ2 24Q3 24: 40 bought or addedQ3 24: 12 cut or sold outQ3 24Q4 24: 54 bought or addedQ4 24: 15 cut or sold outQ4 24Q1 25: 57 bought or addedQ1 25: 27 cut or sold outQ1 25Q2 25: 46 bought or addedQ2 25: 34 cut or sold outQ2 25
Numbers
QuarterBought or addedCut or sold out
Q2 2024316
Q3 20244012
Q4 20245415
Q1 20255727
Q2 20254634

Biggest buyers

Simplicity Wealth,LLC Added +399,927+399.9k
FLAGSHIP HARBOR ADVISORS, LLC New +224,489+224.5k
LPL Financial LLC Added +207,557+207.6k
Thrivent Financial for Lutherans New +68,542+68.5k
COMMONWEALTH EQUITY SERVICES, LLC Added +47,494+47.5k
SUSQUEHANNA INTERNATIONAL GROUP, LLP New +44,571+44.6k
Cetera Investment Advisers Added +39,318+39.3k
Whipplewood Advisors, LLC Added +30,363+30.4k
Farther Finance Advisors, LLC Added +26,496+26.5k
Gradient Investments LLC New +20,417+20.4k

Biggest sellers

Richard P Slaughter Associates Inc Reduced -250,341-250.3k
Financial Futures Ltd Liability Co. Reduced -125,138-125.1k
ENVESTNET ASSET MANAGEMENT INC Reduced -101,919-101.9k
JANE STREET GROUP, LLC Sold out -69,927-69.9k
OSAIC HOLDINGS, INC. Reduced -61,687-61.7k
WINNACLE WEALTH LLC Sold out -58,097-58.1k
Kestra Advisory Services, LLC Reduced -21,824-21.8k
Chicago Partners Investment Group LLC Reduced -20,155-20.2k
GOLDMAN SACHS GROUP INC Sold out -18,660-18.7k
CWM, LLC Reduced -14,558-14.6k

Holders, Q2 2025

#ManagerLocationShares Value% of their portfolioChangeShares change
1 COMMONWEALTH EQUITY SERVICES, LLC 0.05% of their portfolio WALTHAM, MA 1,236,6661.2m $36.9m $36.9m 0.05% Added +47.5k +47,494
2 LPL Financial LLC 0.01% of their portfolio FORT MILL, SC 790,459790.5k $23.6m $23.6m 0.01% Added +207.6k +207,557
3 Kestra Advisory Services, LLC 0.08% of their portfolio AUSTIN, TX 544,919544.9k $16.3m $16.3m 0.08% Reduced -21.8k -21,824
4 Simplicity Wealth,LLC 0.54% of their portfolio SUMMIT, NJ 431,012431.0k $12.9m $12.9m 0.54% Added +399.9k +399,927
5 HFG Wealth Management, LLC 6.56% of their portfolio The Woodlands, TX 398,185398.2k $10.8m $10.8m 6.56% Added +13.8k +13,766
6 AE Wealth Management LLC 0.07% of their portfolio TOPEKA, KS 327,294327.3k $9.8m $9.8m 0.07% Added +12.1k +12,082
7 FLAGSHIP HARBOR ADVISORS, LLC 0.32% of their portfolio BOSTON, MA 224,489224.5k $6.7m $6.7m 0.32% New
8 OSAIC HOLDINGS, INC. 0.01% of their portfolio SCOTTSDALE, AZ 223,645223.6k $6.7m $6.7m 0.01% Reduced -61.7k -61,687
9 Chicago Partners Investment Group LLC 0.18% of their portfolio CHICAGO, IL 202,740202.7k $6.2m $6.2m 0.18% Reduced -20.2k -20,155
10 Davies Financial Advisors, Inc. 4.51% of their portfolio MURRIETA, CA 194,541194.5k $5.8m $5.8m 4.51% Reduced -10.2k -10,241
11 Pinnacle Wealth Management Group, Inc. 3.24% of their portfolio PLYMOUTH, MI 189,295189.3k $5.6m $5.6m 3.24% Added +4.7k +4,720
12 Holos Integrated Wealth LLC 3.13% of their portfolio KENNETT SQUARE, PA 164,066164.1k $5.2m $5.2m 3.13% Added +2.5k +2,525
13 Cetera Investment Advisers 0.01% of their portfolio SCHAUMBURG, IL 161,789161.8k $4.8m $4.8m 0.01% Added +39.3k +39,318
14 ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio Berwyn, PA 158,498158.5k $4.7m $4.7m 0.00% Reduced -101.9k -101,919
15 Clearstead Advisors, LLC 0.05% of their portfolio CLEVELAND, OH 115,133115.1k $3.4m $3.4m 0.05% Added +3.2k +3,177
16 IHT Wealth Management, LLC 0.09% of their portfolio Chicago, IL 111,833111.8k $3.3m $3.3m 0.09% Added +17.0k +17,039
17 WEALTH ENHANCEMENT ADVISORY SERVICES, LLC 0.01% of their portfolio PLYMOUTH, MN 108,481108.5k $3.2m $3.2m 0.01% Added +11.9k +11,907
18 Authentikos Wealth Advisory, LLC 2.22% of their portfolio MORGAN HILL, CA 106,798106.8k $3.2m $3.2m 2.22% Reduced -4.8k -4,773
19 HARBOUR INVESTMENTS, INC. 0.07% of their portfolio MADISON, WI 95,83495.8k $2.9m $2.9m 0.07% Added +2.6k +2,573
20 NewEdge Advisors, LLC 0.01% of their portfolio NEW ORLEANS, LA 91,20491.2k $2.7m $2.7m 0.01% Reduced -9.7k -9,651
21 Southland Equity Partners LLC 0.59% of their portfolio WILDWOOD, MO 89,74089.7k $2.7m $2.7m 0.59% Added +320 +320
22 Outlook Wealth Advisors, LLC 0.59% of their portfolio SHENANDOAH, TX 76,50876.5k $2.3m $2.3m 0.59% Added +148 +148
23 Diligent Investors, LLC 0.53% of their portfolio REDLANDS, CA 75,66575.7k $2.3m $2.3m 0.53% Added +11.1k +11,093
24 Delta Investment Management, LLC 0.42% of their portfolio SAN FRANCISCO, CA 74,06674.1k $2.2m $2.2m 0.42% Added +6.9k +6,913
25 October Effect Ltd 2.55% of their portfolio VIRGINIA BEACH, VA 70,90570.9k $2.1m $2.1m 2.55% First filing
26 Thrivent Financial for Lutherans 0.00% of their portfolio Minneapolis, MN 68,54268.5k $2.0m $2.0m 0.00% New
27 Triumph Capital Management 0.55% of their portfolio DENVER, CO 60,91760.9k $1.8m $1.8m 0.55% Reduced -2.1k -2,058
28 Worth Financial Advisory Group, LLC 1.08% of their portfolio CHARLOTTE, NC 59,11659.1k $1.8m $1.8m 1.08% Added +10.2k +10,190
29 Cambridge Investment Research Advisors, Inc. 0.01% of their portfolio FAIRFIELD, IA 58,73758.7k $1.8m $1.8m 0.01% Added +529 +529
30 Luminist Capital LLC 1.71% of their portfolio GRAND RAPIDS, MI 57,68357.7k $1.7m $1.7m 1.71% Reduced -331 -331
31 Arete Wealth Advisors, LLC 0.12% of their portfolio CHICAGO, IL 55,95656.0k $1.7m $1.7m 0.12% Added +6.7k +6,728
32 EVOLUTION WEALTH MANAGEMENT INC. 2.05% of their portfolio FORT MYERS, FL 55,88355.9k $1.7m $1.7m 2.05% First filing
33 Trek Financial, LLC 0.11% of their portfolio Scottsdale, AZ 53,75453.8k $1.6m $1.6m 0.11% Added +9.9k +9,894
34 Farther Finance Advisors, LLC 0.03% of their portfolio SAN FRANCISCO, CA 52,97553.0k $1.6m $1.6m 0.03% Added +26.5k +26,496
35 Mariner, LLC 0.00% of their portfolio Overland Park, KS 49,24249.2k $1.5m $1.5m 0.00% Added +681 +681
36 Rothschild Wealth LLC 0.34% of their portfolio OAK BROOK, IL 47,00547.0k $1.4m $1.4m 0.34% Added +8.1k +8,145
37 SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio BALA CYNWYD, PA 44,57144.6k $1.3m $1.3m 0.00% New
38 Financial Futures Ltd Liability Co. 0.71% of their portfolio BRIELLE, NJ 44,22944.2k $1.3m $1.3m 0.71% Reduced -125.1k -125,138
39 RFG Advisory, LLC 0.02% of their portfolio BIRMINGHAM, AL 31,25831.3k $932.7k $932.7k 0.02% Added +10.3k +10,263
40 Whipplewood Advisors, LLC 0.50% of their portfolio LITTLETON, CO 30,41430.4k $907.6k $907.6k 0.50% Added +30.4k +30,363
41 Arax Advisory Partners 0.04% of their portfolio NEW YORK, NY 27,45527.5k $819.3k $819.3k 0.04% Added +11.2k +11,241
42 Sunbelt Securities, Inc. 0.07% of their portfolio HOUSTON, TX 27,10327.1k $792.5k $792.5k 0.07% Reduced -4.4k -4,391
43 YARGER WEALTH STRATEGIES, LLC 0.40% of their portfolio WESTERVILLE, OH 25,95926.0k $774.6k $774.6k 0.40% Reduced -3.2k -3,227
44 BEACON FINANCIAL GROUP 0.08% of their portfolio DALLAS, TX 25,25125.3k $753.5k $753.5k 0.08% Added +6.3k +6,337
45 Richard P Slaughter Associates Inc 0.15% of their portfolio AUSTIN, TX 25,20925.2k $752.2k $752.2k 0.15% Reduced -250.3k -250,341
46 Perennial Investment Advisors, LLC 0.07% of their portfolio Los Angeles, CA 23,60523.6k $704.4k $704.4k 0.07% Added +5 +5
47 Claro Advisors Inc. 0.11% of their portfolio BOSTON, MA 22,67922.7k $676.7k $676.7k 0.11% Reduced -2.8k -2,837
48 GWN SECURITIES INC. 0.12% of their portfolio Palm Beach Gardens, FL 21,89521.9k $653.5k $653.5k 0.12% Added +4.3k +4,343
49 4J Wealth Management LLC 0.43% of their portfolio MCLEAN, VA 21,55521.6k $643.2k $643.2k 0.43% Unchanged
50 Gradient Investments LLC 0.01% of their portfolio ARDEN HILLS, MN 20,41720.4k $609.2k $609.2k 0.01% New
51 Castleview Partners, LLC 0.36% of their portfolio DALLAS, TX 18,92018.9k $564.6k $564.6k 0.36% Added +3.4k +3,382
52 Signal Advisors Wealth, LLC 0.04% of their portfolio DETROIT, MI 17,76017.8k $530.0k $530.0k 0.04% Added +2.1k +2,056
53 OLD MISSION CAPITAL LLC 0.01% of their portfolio CHICAGO, IL 17,38917.4k $518.9k $518.9k 0.01% New
54 Ifrah Financial Services, Inc. 0.13% of their portfolio Little Rock, AR 15,38815.4k $459.2k $459.2k 0.13% Reduced -202 -202
55 Brookstone Capital Management 0.01% of their portfolio WHEATON, IL 15,22515.2k $454.3k $454.3k 0.01% Reduced -2.2k -2,241
56 Navis Wealth Advisors, LLC 0.37% of their portfolio RYE BROOK, NY 14,88814.9k $444.3k $444.3k 0.37% Reduced -1.4k -1,379
57 Beacon Financial Advisory LLC 0.11% of their portfolio CLEVELAND, OH 14,39614.4k $429.6k $429.6k 0.11% Added +363 +363
58 Steward Partners Investment Advisory, LLC 0.00% of their portfolio STAMFORD, CT 14,05214.1k $419.3k $419.3k 0.00% Reduced -249 -249
59 Equitable Holdings, Inc. 0.00% of their portfolio NEW YORK, NY 13,34313.3k $398.2k $398.2k 0.00% Reduced -2.8k -2,775
60 CITADEL ADVISORS LLC 0.00% of their portfolio MIAMI, FL 13,30213.3k $396.9k $396.9k 0.00% Added +2.8k +2,832
61 World Investment Advisors 0.01% of their portfolio LINCROFT, NJ 10,64210.6k $317.6k $317.6k 0.01% Reduced -387 -387
62 Gateway Wealth Partners, LLC 0.06% of their portfolio APPLETON, WI 9,8359.8k $293.5k $293.5k 0.06% Added +2.3k +2,309
63 FORONJY FINANCIAL LLC 0.13% of their portfolio Los Osos, CA 9,2099.2k $274.8k $274.8k 0.13% First filing
64 Impact Partnership Wealth, LLC 0.04% of their portfolio MARIETTA, GA 8,0278.0k $239.5k $239.5k 0.04% Unchanged
65 Stratos Wealth Partners, LTD. 0.00% of their portfolio BEACHWOOD, OH 7,5727.6k $226.0k $226.0k 0.00% New
66 Integrated Advisors Network LLC 0.01% of their portfolio DALLAS, TX 7,1947.2k $214.7k $214.7k 0.01% Reduced -810 -810
67 Capital Investment Advisory Services, LLC 0.02% of their portfolio RALEIGH, NC 6,5046.5k $194.1k $194.1k 0.02% New
68 CWM, LLC 0.00% of their portfolio OMAHA, NE 4,3444.3k $130.0k $130.0k 0.00% Reduced -14.6k -14,558
69 Bellwether Advisors, LLC 0.02% of their portfolio LINCOLN, NE 3,8333.8k $114.4k $114.4k 0.02% Unchanged
70 CENTAURUS FINANCIAL, INC. 0.01% of their portfolio ANAHEIM, CA 3,6713.7k $110.0k $110.0k 0.01% Reduced -9.8k -9,844
71 Golden State Wealth Management, LLC 0.01% of their portfolio SANTA ANA, CA 3,0523.1k $91.1k $91.1k 0.01% Added +800 +800
72 Ulland Investment Advisors, LLC 0.06% of their portfolio MINNEAPOLIS, MN 2,5002.5k $75.0k $75.0k 0.06% Unchanged
73 TD Waterhouse Canada Inc. 0.00% of their portfolio TORONTO, A6 1,4921.5k $44.3k $44.3k 0.00% New
74 Wilmington Savings Fund Society, FSB 0.00% of their portfolio WILMINGTON, DE 1,1251.1k $33.6k $33.6k 0.00% Unchanged
75 CoreCap Advisors, LLC 0.00% of their portfolio SOUTHFIELD, MI 966966 $28.8k $28.8k 0.00% Added +113 +113
76 RAYMOND JAMES FINANCIAL INC 0.00% of their portfolio ST. PETERSBURG, FL 585585 $17.5k $17.5k 0.00% New
77 Ameritas Advisory Services, LLC 0.00% of their portfolio Lincoln, NE 526526 $15.7k $15.7k 0.00% Reduced -13.4k -13,368
78 ASSETMARK, INC 0.00% of their portfolio CONCORD, CA 237237 $7.1k $7.1k 0.00% Unchanged
79 IFP Advisors, Inc 0.00% of their portfolio TAMPA, FL 9595 $2.8k $2.8k 0.00% New
80 CONCOURSE FINANCIAL GROUP SECURITIES, INC. — of their portfolio BIRMINGHAM, AL 00 $0 $0 — Unchanged