RFG Advisory, LLC
BIRMINGHAM, AL · CIK 1633387 · 13F filing filed 2026-07-15
SEC-registered investment adviser since 2014 · limited liability company
- Assets managed$8.0bn
- Staff360 · 178 in investment roles
- Main clients (by assets)Mutual funds and ETFs 35%, High net worth individuals 32%, Individuals 32%
- Main officeVestavia Hills, AL
- Form ADV · 2026-09-21SEC adviser record
- Kindmutual funds
- Others nearbyBirmingham, AL, Saint Louis, MO, Pittsford, NY, Glen Allen, VA, Colorado Springs, CO, Shreveport, LA
As an employer
- Offices in1 country
Where they work
Offices
From Form ADV: the main office and the other offices where it does advisory work (at most the 25 largest), with the people doing investment work at each. “About” is worked out: the firm's investment staff less its other offices. Each city links to the other managers there.
| City | People |
|---|---|
| Vestavia Hills, AL (main office)United States | |
| Creve Coeur, MOUnited States | 13 |
| Birmingham, AL2 officesUnited States | 9 |
| Pittsford, NYUnited States | 7 |
| Glen Allen, VAUnited States | 6 |
| Colorado Springs, COUnited States | 5 |
| Shreveport, LAUnited States | 5 |
| Alpharetta, GAUnited States | 4 |
| Madison, ALUnited States | 4 |
| Plano, TXUnited States | 4 |
| Austin, TXUnited States | 3 |
| Cary, NCUnited States | 3 |
56 more cities
| Lawrenceville, GAUnited States | 3 |
| Poughkeepsie, NYUnited States | 3 |
| Salina, KSUnited States | 3 |
| Anniston, ALUnited States | 2 |
| Brentwood, TNUnited States | 2 |
| Charlotte, NCUnited States | 2 |
| Cottonwood, AZUnited States | 2 |
| Cuyahoga Falls, OHUnited States | 2 |
| Destin, FLUnited States | 2 |
| Englewood, COUnited States | 2 |
| Flagstaff, AZUnited States | 2 |
| Flower Mound, TXUnited States | 2 |
| Ludington, MIUnited States | 2 |
| Pembroke, MAUnited States | 2 |
| Rochester, NY2 officesUnited States | 2 |
| Santa Clarita, CAUnited States | 2 |
| St. Petersburg, FLUnited States | 2 |
| Williamstown, KYUnited States | 2 |
| Atlanta, GAUnited States | 1 |
| Camp Verde, AZUnited States | 1 |
| Centennial, COUnited States | 1 |
| Chicago, ILUnited States | 1 |
| Coconut Grove, FLUnited States | 1 |
| Corydon, INUnited States | 1 |
| Grand Rapids, MIUnited States | 1 |
| Holladay, UTUnited States | 1 |
| Homewood, ALUnited States | 1 |
| Hoover, ALUnited States | 1 |
| Indianapolis, INUnited States | 1 |
| Irvine, CAUnited States | 1 |
| Jackson, TNUnited States | 1 |
| Lake Oswego, ORUnited States | 1 |
| Lauderdale By The Sea, FLUnited States | 1 |
| Lenexa, KSUnited States | 1 |
| Los Angles, CAUnited States | 1 |
| Macon, GAUnited States | 1 |
| Mckinney, TXUnited States | 1 |
| Montgomery, ALUnited States | 1 |
| Mount Juliet, TNUnited States | 1 |
| Myrtle Beach, SCUnited States | 1 |
| Naples, FLUnited States | 1 |
| Nashville, TNUnited States | 1 |
| Oklahoma City, OKUnited States | 1 |
| Orange Beach, ALUnited States | 1 |
| Ponte Vedra, FLUnited States | 1 |
| Raleigh, NCUnited States | 1 |
| San Francisco, CAUnited States | 1 |
| Sandy, UTUnited States | 1 |
| Southlake, TXUnited States | 1 |
| St. George, UTUnited States | 1 |
| Suwanee, GAUnited States | 1 |
| Tacoma, WAUnited States | 1 |
| Troy, MIUnited States | 1 |
| Vancouver, WAUnited States | 1 |
| Wenatchee, WAUnited States | 1 |
| Westlake, OHUnited States | 1 |
Map: places from GeoNames (CC BY 4.0), outlines from Natural Earth.
Options: 21 call positions ($4.3m notional), 2 put positions ($481.8k notional) – listed below, not included above.
Also in the report of:
- EXCHANGE TRADED CONCEPTS, LLC – $283.9m of shares are in both reports
Shares in two reports are counted once in each security's totals.
Holdings, Q2 2026
The small lines show how much was held over the last 4 quarters (adjusted for stock splits).
| Security | Value | Change |
|---|---|---|
| EXCHANGE TRADED CONCEPTS TRU BLUX | $566.7m8.86% | Added +2.5m |
| EXCHANGE TRADED CONCEPTS TRU BDBT | $479.5m7.50% | Added +2.5m |
| EXCHANGE TRADED CONCEPTS TRU BINT | $404.6m6.33% | Added +2.5m |
| EXCHANGE TRADED CONCEPTS TRU BLUC | $332.0m5.19% | Added +1.5m |
| EXCHANGE TRADED CONCEPTS TRU BVAL | $274.1m4.29% | Added +1.2m |
| EXCHANGE TRADED CONCEPTS TRU BLGR | $273.8m4.28% | Added +1.2m |
| EXCHANGE TRADED CONCEPTS TRU BLST | $165.6m2.59% | Added +850.2k |
| EXCHANGE TRADED CONCEPTS TRU BLTD | $165.2m2.58% | Added +919.2k |
| EXCHANGE TRADED CONCEPTS TRU BLUI | $104.4m1.63% | Added +306.9k |
| APPLE INC AAPL | $69.9m1.09% | Added +35.4k |
| SPDR SERIES TRUST SPYG | $63.8m1.00% | Added +11.0k |
| INVESCO EXCHANGE TRADED FD T PRF | $59.4m0.93% | Reduced -34.3k |
| NVIDIA CORPORATION NVDA | $53.1m0.83% | Added +44.3k |
| FIDELITY MERRIMACK STR TR FBND | $52.9m0.83% | Reduced -100.4k |
| PUTNAM ETF TRUST PVAL | $51.6m0.81% | Added +131.0k |
| GOLDMAN SACHS ETF TR GSLC | $50.4m0.79% | Reduced -14.3k |
| PIMCO ETF TR BOND | $42.0m0.66% | Added +172.9k |
| PIMCO ETF TR PYLD | $40.2m0.63% | Added +895.5k |
| VANGUARD INDEX FDS VOO | $39.7m0.62% | Added +13.2k |
| FIDELITY COVINGTON TRUST FBCG | $39.3m0.62% | Reduced -30.2k |
| INVESCO QQQ TR QQQ | $38.7m0.61% | Added +11.6k |
| SPDR SER TR BIL | $36.3m0.57% | Added +16.9k |
| FIDELITY COVINGTON TRUST FENI | $35.5m0.56% | Reduced -17.2k |
| SELECT SECTOR SPDR TR XLK | $35.3m0.55% | Added +1.8k |
| ISHARES TR SGOV | $35.3m0.55% | Reduced -50.4k |
| VANGUARD BD INDEX FDS BND | $34.0m0.53% | Reduced -86.9k |
| SERVICE CORP INTL SCI | $30.9m0.48% | Reduced -3.3k |
| ALPHABET INC GOOGL | $30.4m0.48% | Added +10.3k |
| FIDELITY COVINGTON TRUST FFSM | $29.0m0.45% | Reduced -83.8k |
| DIMENSIONAL ETF TRUST DFAX | $28.8m0.45% | Reduced -18.1k |
| SPDR SERIES TRUST SPTM | $28.7m0.45% | Reduced -2.1k |
| AMAZON COM INC AMZN | $28.3m0.44% | Reduced -247 |
| SPDR SERIES TRUST SPYM | $26.1m0.41% | Reduced -90.6k |
| VANGUARD INDEX FDS VUG | $26.0m0.41% | Added +5.0k |
| DIMENSIONAL ETF TRUST DFGP | $25.1m0.39% | Added +23.3k |
| VANGUARD INDEX FDS VTV | $25.0m0.39% | Added +6.1k |
| DIMENSIONAL ETF TRUST DFEM | $24.5m0.38% | Reduced -35.8k |
| MICROSOFT CORP MSFT | $24.3m0.38% | Reduced -11.7k |
| ONDAS INC ONDS | $23.0m0.36% | Added +1.0m |
| SPDR SERIES TRUST SPMD | $22.0m0.34% | Reduced -22.4k |
| DIMENSIONAL ETF TRUST DIMENSIONAL US | $21.0m0.33% | Added +10.8k |
| VANGUARD TAX-MANAGED FDS VEA | $20.6m0.32% | Reduced -84.5k |
| FIRST TR EXCHNG TRADED FD VI BUFR | $19.7m0.31% | Reduced -60.9k |
| ISHARES TR IVV | $19.5m0.31% | Reduced -1.9k |
| COHEN & STEERS ETF TRUST CSNR | $18.9m0.30% | Added +340.5k |
| FIRST TR MORNINGSTAR DIVID L FDL | $18.7m0.29% | Added +54.7k |
| BLACKROCK ETF TRUST DYNF | $18.4m0.29% | Added +4.1k |
| SPDR SER TR SPTL | $18.1m0.28% | Reduced -2.6k |
| FIRST TR EXCHNG TRADED FD VI BUFD | $17.1m0.27% | Added +312.2k |
| BROADCOM INC AVGO | $17.0m0.27% | Added +6.8k |
| META PLATFORMS INC META | $16.8m0.26% | Added +2.5k |
| SPDR INDEX SHS FDS SPDW | $16.8m0.26% | Reduced -5.1k |
| INVESCO EXCH TRADED FD TR II QQQM | $16.3m0.25% | Reduced -54.6k |
| INVESCO EXCHANGE TRADED FD T SPHQ | $16.1m0.25% | Reduced -93.0k |
| TESLA INC TSLA | $15.9m0.25% | Added +9.7k |
| DIMENSIONAL ETF TRUST DGCB | $15.6m0.24% | Added +13.4k |
| FRANKLIN TEMPLETON ETF TR FLMI | $15.4m0.24% | Added +44.2k |
| VANGUARD INDEX FDS VTI | $15.4m0.24% | Reduced -4.4k |
| VANGUARD SCOTTSDALE FDS VCSH | $15.1m0.24% | Added +2.8k |
| FIRST TR EXCHANGE TRADED FD RDVY | $15.0m0.23% | Reduced -46.2k |
| ISHARES TR FLOT | $14.7m0.23% | Reduced -29.7k |
| NETFLIX INC NFLX | $14.7m0.23% | Added +55.7k |
| ALPHABET INC GOOG | $14.6m0.23% | Added +2.6k |
| DIMENSIONAL ETF TRUST US SMALL CAP VAL | $14.5m0.23% | Added +8.6k |
| SPDR SER TR FLRN | $14.0m0.22% | Added +54.4k |
| ISHARES TR IWF | $13.7m0.21% | Reduced -11.2k |
| DIMENSIONAL ETF TRUST DFLV | $13.4m0.21% | Added +8.2k |
| SPDR SER TR SPSB | $13.2m0.21% | Added +27.9k |
| ELI LILLY & CO LLY | $12.9m0.20% | Added +1.7k |
| PUTNAM ETF TRUST PGRO | $12.6m0.20% | New |
| SPDR S&P 500 ETF TR SPY | $12.5m0.20% | Added +4.8k |
| INTEL CORP INTC | $12.5m0.19% | Added +533 |
| DIMENSIONAL ETF TRUST DFIC | $12.4m0.19% | Added +16.6k |
| VANGUARD BD INDEX FDS BSV | $12.4m0.19% | Reduced -3.3k |
| ISHARES TR SOXX | $12.3m0.19% | Added +14.6k |
| AIM ETF PRODUCTS TRUST SIXJ | $12.3m0.19% | Added +11.5k |
| ISHARES TR IJR | $12.2m0.19% | Added +776 |
| AIM ETF PRODUCTS TRUST SIXO | $12.2m0.19% | Added +16.7k |
| BERKSHIRE HATHAWAY INC DEL BRK.B | $12.1m0.19% | Added +89 |
| SELECT SECTOR SPDR TR XLC | $12.1m0.19% | Reduced -2.6k |
| DIMENSIONAL ETF TRUST US HIGH PROFITAB | $11.8m0.19% | Reduced -1.3k |
| JPMORGAN CHASE & CO JPM | $11.8m0.18% | Added +3.1k |
| WALMART INC WMT | $11.8m0.18% | Reduced -3.9k |
| FRANKLIN TEMPLETON ETF TR FLQL | $11.6m0.18% | New |
| FIRST TR EXCHANGE-TRADED FD SDVY | $11.4m0.18% | Reduced -35.0k |
| PACER FDS TR TRFK | $11.3m0.18% | Added +6.3k |
| SOUTHERN CO SO | $10.8m0.17% | Added +5.8k |
| PIMCO ETF TR CORP | $10.6m0.17% | Added +74.2k |
| CATERPILLAR INC CAT | $10.6m0.17% | Added +414 |
| HOME DEPOT INC HD | $10.4m0.16% | Reduced -714 |
| JANUS DETROIT STR TR JAAA | $10.4m0.16% | Reduced -30.1k |
| SELECT SECTOR SPDR TR XLF | $10.4m0.16% | Added +67.1k |
| ISHARES INC IEMG | $10.3m0.16% | Added +52.5k |
| ABBVIE INC ABBV | $10.2m0.16% | Added +143 |
| ISHARES TR HEFA | $9.5m0.15% | Added +13.5k |
| EATON VANCE TAX-MANAGED DIVE XETYX | $9.3m0.15% | Added +16.1k |
| FIRST TR EXCHNG TRADED FD VI FHDG | $9.3m0.15% | Added +10.4k |
| SPDR SER TR SPAB | $9.2m0.14% | Added +9.2k |
| SELECT SECTOR SPDR TR XLU | $9.0m0.14% | Reduced -11.7k |
| EXXON MOBIL CORP XOM | $8.9m0.14% | Reduced -2.9k |
Sold out since Q1 2026
| Security | Value then |
|---|---|
| BIOCRYST PHARMACEUTICALS INC BCRX | $27.3m2.9m shares |
| J P MORGAN EXCHANGE TRADED F JBND | $4.4m81.7k shares |
| ABRDN ETFS BCD | $3.5m97.3k shares |
| HONEYWELL INTL INC | $2.7m6.0k shares |
| THOMSON REUTERS CORP | $2.4m26.5k shares |
| J P MORGAN EXCHANGE TRADED F JAVA | $1.7m23.5k shares |
| SIMPLIFY EXCHANGE TRADED FUN CTA | $1.7m55.0k shares |
| FIDELITY COVINGTON TRUST FDEM | $1.6m49.4k shares |
| ALCOA CORP AA | $1.5m23.3k shares |
| AES CORP AES | $1.5m109.5k shares |
| ABRDN SILVER ETF TRUST SIVR | $1.5m21.3k shares |
| J P MORGAN EXCHANGE TRADED F JIVE | $1.5m17.1k shares |
| ISHARES TR IAGG | $1.5m29.2k shares |
| GRANITESHARES PLATINUM TR PLTM | $1.4m72.7k shares |
| GRAYSCALE BITCOIN MINI TR ET BTC | $1.3m43.6k shares |
| ETF OPPORTUNITIES TRUST HECA | $1.3m43.6k shares |
| GRAYSCALE ETHEREUM MINI TR E ETH | $1.2m62.3k shares |
| SIMPLIFY EXCHANGE TRADED FUN CDX | $1.2m57.2k shares |
| FIRST TR EXCH TRADED FD III NTRL | $1.1m52.3k shares |
| VAIL RESORTS INC MTN | $986.8k7.7k shares |
| FEDERATED HERMES INC FHI | $979.3k17.3k shares |
| VANGUARD WORLD FD VSGX | $948.4k13.2k shares |
| MID-AMER APT CMNTYS INC MAA | $712.3k5.8k shares |
| INVESCO EXCH TRADED FD TR II RWK | $678.4k5.3k shares |
| FASTLY INC FSLY | $630.0k21.7k shares |
Options (notional value)
| Underlying | Notional | Change |
|---|---|---|
| DELL TECHNOLOGIES INC DELL · Call | $1.9m4.3k shares | New |
| MICRON TECHNOLOGY INC MU · Call | $461.7k400 shares | New |
| INVESCO QQQ TR QQQ · Put | $441.8k600 shares | New |
| NEKTAR THERAPEUTICS NKTR · Call | $279.2k4.0k shares | New |
| SANDISK CORP SNDK · Call | $227.4k100 shares | New |
| ABIVAX SA ABVX · Call | $226.5k1.7k shares | New |
| TESLA INC TSLA · Call | $210.3k500 shares | New |
| AST SPACEMOBILE INC ASTS · Call | $204.4k2.3k shares | New |
| MARVELL TECHNOLOGY INC MRVL · Call | $148.9k500 shares | New |
| META PLATFORMS INC META · Call | $112.7k200 shares | New |
| NEBIUS GROUP N.V. NBIS · Call | $110.5k400 shares | New |
| APPLOVIN CORP APP · Call | $103.0k200 shares | New |
| AMAZON COM INC AMZN · Call | $95.3k400 shares | New |
| PALANTIR TECHNOLOGIES INC PLTR · Call | $70.0k600 shares | New |
| COREWEAVE INC CRWV · Call | $59.7k600 shares | New |
| ABIVAX SA ABVX · Put | $40.0k300 shares | New |
| ALPHABET INC GOOGL · Call | $35.7k100 shares | New |
| HYPERLIQUID STRATEGIES INC PURR · Call | $31.5k4.0k shares | New |
| JOBY AVIATION INC JOBY · Call | $22.3k2.5k shares | New |
| TEMPUS AI INC TEM · Call | $17.4k300 shares | New |
| CIPHER MINING INC CIFR · Call | $9.8k400 shares | New |
| IREN LIMITED IREN · Call | $9.1k200 shares | New |
| ARCHER AVIATION INC ACHR · Call | $7.1k1.5k shares | New |