NETFLIX INC NFLX
COM · Common Stock · CUSIP 64110L106 · ISIN US64110L1061
American media company
- IndustryServices-Video Tape Rental
- HeadquartersLos Gatos, CA
- Founded1997
- Websiteir.netflix.net
- FilingsSEC EDGAR
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once ($1.4bn this quarter). Holder counts are more reliable. Shares outstanding: 4.2bn as of 2026-06-30, from the company's own SEC filing; the percentage can still exceed 100%: lent-out shares are counted by the lender and the buyer, and some reports overlap without saying so. Implied quarter-end price ≈ $71.73. Options: 145 managers hold calls ($14.9bn notional), 100 hold puts ($14.2bn).
Trends to Q2 2026
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 1,714 |
| Q4 2022 | 1,896 |
| Q1 2023 | 1,929 |
| Q2 2023 | 2,110 |
| Q3 2023 | 2,056 |
| Q4 2023 | 2,302 |
| Q1 2024 | 2,513 |
| Q2 2024 | 2,644 |
| Q3 2024 | 2,761 |
| Q4 2024 | 3,132 |
| Q1 2025 | 3,203 |
| Q2 2025 | 3,491 |
| Q3 2025 | 3,496 |
| Q4 2025 | 3,555 |
| Q1 2026 | 3,634 |
| Q2 2026 | 3,376 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q3 2024 | 1,350 | 1,061 |
| Q4 2024 | 1,391 | 1,176 |
| Q1 2025 | 1,604 | 1,287 |
| Q2 2025 | 1,862 | 1,270 |
| Q3 2025 | 1,762 | 1,366 |
| Q4 2025 | 1,685 | 1,659 |
| Q1 2026 | 2,179 | 1,326 |
| Q2 2026 | 1,652 | 1,780 |
Calls vs puts
Options held, notional value, last 4 quarters. P/C = puts ÷ calls
Numbers
| Quarter | Calls | Puts | P/C |
|---|---|---|---|
| Q3 2025 | $20.9bn | $26.5bn | 1.27 |
| Q4 2025 | $15.6bn | $21.0bn | 1.35 |
| Q1 2026 | $21.4bn | $19.6bn | 0.92 |
| Q2 2026 | $14.9bn | $14.2bn | 0.95 |
Biggest buyers
| PERSHING SQUARE INC. | New | +13.1m |
| GOLDMAN SACHS GROUP INC | Added | +9.0m |
| STATE STREET CORP | Added | +8.5m |
| CITADEL ADVISORS LLC | Added | +7.1m |
| Fundsmith LLP | New | +7.0m |
| RENAISSANCE TECHNOLOGIES LLC | Added | +6.8m |
| GEODE CAPITAL MANAGEMENT, LLC | Added | +6.8m |
| Grantham, Mayo, Van Otterloo & Co. LLC | Added | +6.3m |
| HEALTHCARE OF ONTARIO PENSION PLAN TRUST FUND | Added | +5.4m |
| SG Americas Securities, LLC | Added | +5.2m |
Biggest sellers
| FMR LLC | Reduced | -68.7m |
| BANK OF AMERICA CORP /DE/ | Reduced | -20.5m |
| JPMORGAN CHASE & CO | Reduced | -18.6m |
| Capital World Investors | Reduced | -11.8m |
| EDGEWOOD MANAGEMENT LLC | Reduced | -8.2m |
| FRANKLIN RESOURCES INC | Reduced | -7.5m |
| WELLINGTON MANAGEMENT GROUP LLP | Reduced | -7.4m |
| T. Rowe Price Investment Management, Inc. | Reduced | -7.2m |
| Winslow Capital Management, LLC | Reduced | -6.3m |
| BAILLIE GIFFORD & CO | Reduced | -5.6m |
Biggest calls
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Added | $4.2bn58.7m shares |
| CITADEL ADVISORS LLC | Added | $2.3bn31.6m shares |
| JANE STREET GROUP, LLC | Reduced | $2.0bn28.6m shares |
| IMC-Chicago, LLC | Added | $1.5bn21.1m shares |
| CTC LLC | Added | $575.6m80.6k shares |
| SIMPLEX TRADING, LLC | Added | $530.2m7.4m shares |
| UBS Group AG | Reduced | $318.7m4.5m shares |
| Optiver Holding B.V. | Added | $242.4m3.4m shares |
| GROUP ONE TRADING LLC | Added | $228.6m3.2m shares |
| Qube Research & Technologies Ltd | Reduced | $215.1m3.0m shares |
Biggest puts
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Reduced | $2.2bn31.3m shares |
| CITADEL ADVISORS LLC | Reduced | $2.2bn30.1m shares |
| JANE STREET GROUP, LLC | Added | $1.8bn25.6m shares |
| IMC-Chicago, LLC | Added | $1.6bn22.2m shares |
| MILLENNIUM MANAGEMENT LLC | Reduced | $550.2m7.7m shares |
| CTC LLC | Reduced | $488.5m68.4k shares |
| SIMPLEX TRADING, LLC | Reduced | $474.3m6.6m shares |
| GOLDMAN SACHS GROUP INC | Added | $430.7m6.0m shares |
| NATIONAL BANK OF CANADA /FI/ | Added | $377.9m52.9k shares |
| D. E. Shaw & Co., Inc. | Added | $333.0m4.7m shares |
Options at notional value: the value of the shares the contracts control, as filers report them, not what the options cost. Not included in the holders, shares or buying above.
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
| Holder | Stake |
|---|---|
| VANGUARD CAPITAL MANAGEMENT LLC 13G · institution new · filed 2026-04-30 | 7.5% |
Fell to 5% or below in the last year: FMR LLC (3.3%, 2026-08-06), VANGUARD GROUP INC (0.0%, 2026-03-27; now reported by VANGUARD CAPITAL MANAGEMENT LLC)
Insider purchases and sales since 1 Apr 2026
Shares bought or sold by the company's own officers, directors and 10% owners, in the open market or privately, as they reported to the SEC on Form 4 (due within two business days of the trade). Grants, option exercises, shares withheld for tax and gifts aren't included.
Officers and directors buying vs selling
Number of people, by quarter (10% owners not included)
Numbers
| Quarter | Buying | Bought | Selling | Sold | Sold under a plan |
|---|---|---|---|---|---|
| Q4 2024 | 0 | — | 9 | $129.5m | $127.0m |
| Q1 2025 | 0 | — | 10 | $556.5m | $554.8m |
| Q2 2025 | 0 | — | 13 | $243.5m | $237.2m |
| Q3 2025 | 0 | — | 7 | $108.7m | $102.4m |
| Q4 2025 | 0 | — | 6 | $181.4m | $175.9m |
| Q1 2026 | 0 | — | 6 | $137.3m | $133.5m |
| Q2 2026 | 0 | — | 6 | $123.1m | $117.0m |
| Q3 2026 | 0 | — | 5 | $13.2m | $10.1m |
| Date | Insider | Trade | Value |
|---|---|---|---|
| 2026-09-10 | BARTON RICHARD N Director | Sold plan | $54.2k720 shares |
| 2026-09-09 | BARTON RICHARD N Director | Sold plan | $54.9k720 shares |
| 2026-09-08 | BARTON RICHARD N Director | Sold plan | $55.9k720 shares |
| 2026-08-10 | Neumann Spencer Adam Chief Financial Officer | Sold | $700.9k9.2k shares |
| 2026-08-06 | Peters Gregory K Co-CEO, director | Sold | $2.0m27.3k shares |
| 2026-08-05 | BARTON RICHARD N Director | Sold plan | $162.2k2.2k shares |
| 2026-08-04 | SARANDOS THEODORE A Co-CEO, director | Sold plan | $2.0m27.3k shares |
| 2026-08-04 | HYMAN DAVID A Chief Legal Officer | Sold | $416.9k5.7k shares |
| 2026-08-03 | SARANDOS THEODORE A Co-CEO, director | Sold plan | $7.7m105.8k shares |
| 2026-06-17 | SMITH BRADFORD L Director | Sold plan | $2.8m36.0k shares |
| 2026-06-01 | HASTINGS REED Director | Sold plan | $33.2m386.7k shares |
| 2026-05-07 | Peters Gregory K Co-CEO, director | Sold | $2.4m27.3k shares |
| 2026-05-07 | Neumann Spencer Adam Chief Financial Officer | Sold | $823.1k9.3k shares |
| 2026-05-05 | SARANDOS THEODORE A Co-CEO, director | Sold | $2.4m27.3k shares |
| 2026-05-05 | HYMAN DAVID A Chief Legal Officer | Sold | $504.0k5.7k shares |
| 2026-05-01 | HASTINGS REED Director | Sold plan | $38.0m407.6k shares |
| 2026-04-02 | Neumann Spencer Adam Chief Financial Officer | Sold plan | $2.8m28.6k shares |
| 2026-04-01 | HASTINGS REED Director | Sold plan | $40.2m420.6k shares |
Their holding: how much the trade added to or took from the insider's holding (direct, or the trust or fund named). The same trade is sometimes reported by more than one insider, such as a fund and the director who represents it; totals count it once. A value is left blank where the reported price is far from the market price (usually a typo).
Holders, Q2 2026
| Manager | Shares | Change |
|---|---|---|
| BlackRock, Inc. 0.37% of their portfolio | 348.8m $24.9bn | Added +2.5m |
| VANGUARD CAPITAL MANAGEMENT LLC 0.42% of their portfolio | 275.0m $19.6bn | Added +626.3k |
| STATE STREET CORP 0.38% of their portfolio | 180.1m $12.9bn | Added +8.5m |
| FMR LLC 0.42% of their portfolio | 135.9m $9.7bn | Reduced -68.7m |
| Invesco Ltd. 0.76% of their portfolio | 135.4m $9.7bn | Added +4.0m |
| GEODE CAPITAL MANAGEMENT, LLC 0.42% of their portfolio | 110.3m $7.8bn | Added +6.8m |
| MORGAN STANLEY 0.38% of their portfolio | 99.7m $7.1bn | Added +705.2k |
| PRICE T ROWE ASSOCIATES INC /MD/ 0.67% of their portfolio | 93.6m $6.7bn | Reduced -5.5m |
| Capital World Investors 0.74% of their portfolio | 87.3m $6.2bn | Reduced -11.8m |
| VANGUARD PORTFOLIO MANAGEMENT LLC 0.24% of their portfolio | 75.1m $5.4bn | Reduced -342.2k |
| Capital Research Global Investors 0.68% of their portfolio | 68.7m $4.9bn | Added +655.3k |
| NORGES BANK 0.41% of their portfolio | 58.0m $4.1bn | Not comparable |
| JPMORGAN CHASE & CO 0.19% of their portfolio | 44.3m $3.3bn | Reduced -18.6m |
| NORTHERN TRUST CORP 0.35% of their portfolio | 41.8m $3.0bn | Reduced -825.9k |
| LOOMIS SAYLES & CO L P 3.58% of their portfolio | 40.0m $2.9bn | Added +2.0m |
| GOLDMAN SACHS GROUP INC 0.29% of their portfolio | 38.5m $2.7bn | Added +9.0m |
| BANK OF AMERICA CORP /DE/ 0.17% of their portfolio | 37.5m $2.7bn | Reduced -20.5m |
| ALLIANCEBERNSTEIN L.P. 1.12% of their portfolio | 35.1m $3.4bn | Reduced -1.7m |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC 0.32% of their portfolio | 33.7m $2.4bn | Added +2.3m |
| UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC 0.40% of their portfolio | 31.2m $2.2bn | Reduced -2.7m |
| BANK OF MONTREAL /CAN/ 0.80% of their portfolio | 30.9m $2.2bn | Added +4.3m |
| WELLINGTON MANAGEMENT GROUP LLP 0.34% of their portfolio | 28.0m $2.0bn | Reduced -7.4m |
| JENNISON ASSOCIATES LLC 1.16% of their portfolio | 27.1m $1.9bn | Reduced -944.1k |
| Bank of New York Mellon Corp 0.31% of their portfolio | 26.7m $1.9bn | Reduced -380.6k |
| Legal & General Group Plc 0.39% of their portfolio | 26.4m $1.9bn | Reduced -642.8k |
| Nuveen, LLC 0.44% of their portfolio | 26.0m $1.9bn | Added +3.0m |
| UBS Group AG 0.29% of their portfolio | 25.7m $1.8bn | Added +2.6m |
| Amundi 0.44% of their portfolio | 25.5m $1.8bn | Added +2.3m |
| VANGUARD FIDUCIARY TRUST CO 0.38% of their portfolio | 24.2m $1.7bn | Reduced -172.7k |
| AMERICAN CENTURY COMPANIES INC 0.71% of their portfolio | 22.4m $1.6bn | Added +3.0m |
| ROYAL BANK OF CANADA 0.26% of their portfolio | 21.7m $1.5bn | Reduced -72.8k |
| Mitsubishi UFJ Asset Management Co., Ltd. 0.82% of their portfolio | 20.7m $1.5bn | Added +2.1m |
| Fisher Asset Management, LLC 0.43% of their portfolio | 20.4m $1.5bn | Added +78.8k |
| DEUTSCHE BANK AG\ 0.42% of their portfolio | 20.1m $1.4bn | Added +1.8m |
| BAILLIE GIFFORD & CO 1.05% of their portfolio | 16.2m $1.2bn | Reduced -5.6m |
| Clearbridge Investments, LLC 0.95% of their portfolio | 16.0m $1.1bn | Reduced -3.6m |
| BARCLAYS PLC 0.35% of their portfolio | 15.6m $1.1bn | Reduced -1.2m |
| DIMENSIONAL FUND ADVISORS LP 0.20% of their portfolio | 15.2m $1.1bn | Added +45.7k |
| SRS Investment Management, LLC 10.15% of their portfolio | 15.2m $1.1bn | Unchanged |
| FIL Ltd 0.75% of their portfolio | 14.6m $1.0bn | Added +2.5m |
| WELLS FARGO & COMPANY/MN 0.18% of their portfolio | 14.5m $1.0bn | Added +302.0k |
| FRANKLIN RESOURCES INC 0.22% of their portfolio | 14.4m $1.0bn | Reduced -7.5m |
| AMERIPRISE FINANCIAL INC 0.20% of their portfolio | 13.8m $986.0m | Reduced -4.2m |
| PERSHING SQUARE INC. 4.80% of their portfolio | 13.1m $934.0m | New |
| Daiwa Securities Group Inc. 2.01% of their portfolio | 12.4m $888.7m | Added +3.9m |
| Swiss National Bank 0.44% of their portfolio | 11.9m $848.0m | Reduced -559.2k |
| CITIGROUP INC 0.39% of their portfolio | 11.7m $837.0m | Added +2.3m |
| Sumitomo Mitsui Trust Group, Inc. 0.47% of their portfolio | 11.5m $820.8m | Reduced -155.1k |
| PRINCIPAL FINANCIAL GROUP INC 0.39% of their portfolio | 11.0m $787.3m | Reduced -342.2k |
| HARRIS ASSOCIATES L P 1.05% of their portfolio | 11.0m $786.5m | Added +1.2m |
| Assenagon Asset Management S.A. 0.51% of their portfolio | 10.9m $780.2m | Added +2.9m |
| NORDEA INVESTMENT MANAGEMENT AB 0.61% of their portfolio | 10.4m $749.8m | Added +448.3k |
| Grantham, Mayo, Van Otterloo & Co. LLC 1.66% of their portfolio | 10.4m $739.0m | Added +6.3m |
| VICTORY CAPITAL MANAGEMENT INC 0.39% of their portfolio | 9.8m $702.5m | Added +544.7k |
| National Pension Service 0.45% of their portfolio | 9.7m $693.9m | Added +262.1k |
| Jupiter Topco LLC 0.28% of their portfolio | 9.7m $693.3m | First filing |
| BNP PARIBAS FINANCIAL MARKETS 0.35% of their portfolio | 9.4m $669.5m | Added +3.3m |
| Vanguard Global Advisers, LLC 0.30% of their portfolio | 9.1m $648.4m | Reduced -157.1k |
| SG Americas Securities, LLC 0.37% of their portfolio | 9.0m $639.3m | Added +5.2m |
| RAYMOND JAMES FINANCIAL INC 0.17% of their portfolio | 8.9m $637.5m | Reduced -14.4k |
| CITADEL ADVISORS LLC 0.36% of their portfolio | 8.8m $631.3m | Added +7.1m |
| HSBC HOLDINGS PLC 0.30% of their portfolio | 8.6m $616.9m | Added +154.0k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.54% of their portfolio | 8.5m $609.6m | Added +4.1m |
| CANADA PENSION PLAN INVESTMENT BOARD 0.33% of their portfolio | 8.5m $604.4m | Reduced -27.4k |
| NATIONAL BANK OF CANADA /FI/ 0.52% of their portfolio | 8.4m $598.6m | Added +3.1m |
| VANGUARD ASSET MANAGEMENT, Ltd 0.40% of their portfolio | 8.2m $584.8m | Added +847.9k |
| LPL Financial LLC 0.13% of their portfolio | 8.0m $570.4m | Added +250.1k |
| California Public Employees Retirement System 0.32% of their portfolio | 7.9m $560.9m | Added +104.1k |
| Swedbank AB 0.47% of their portfolio | 7.6m $542.4m | Reduced -568.8k |
| RHUMBLINE ADVISERS 0.39% of their portfolio | 7.3m $521.0m | Reduced -101.3k |
| MIRAE ASSET GLOBAL ETFS HOLDINGS Ltd. 0.61% of their portfolio | 7.1m $513.9m | Added +272.2k |
| HEALTHCARE OF ONTARIO PENSION PLAN TRUST FUND 0.72% of their portfolio | 7.1m $503.8m | Added +5.4m |
| Fundsmith LLP 3.66% of their portfolio | 7.0m $499.1m | New |
| NEUBERGER BERMAN GROUP LLC 0.33% of their portfolio | 6.9m $494.0m | Reduced -527.2k |
| RENAISSANCE TECHNOLOGIES LLC 0.67% of their portfolio | 6.8m $484.7m | Added +6.8m |
| Newlands Management Operations LLC 2.89% of their portfolio | 6.7m $478.9m | Unchanged |
| CALIFORNIA STATE TEACHERS RETIREMENT SYSTEM 0.42% of their portfolio | 6.4m $458.9m | Reduced -10.6k |
| CANADA LIFE ASSURANCE Co 0.71% of their portfolio | 6.3m $446.2m | Added +942.9k |
| EDGEWOOD MANAGEMENT LLC 4.28% of their portfolio | 5.8m $414.8m | Reduced -8.2m |
| GARDNER RUSSO & QUINN LLC 4.57% of their portfolio | 5.7m $407.7m | Added +99.4k |
| SCHRODER INVESTMENT MANAGEMENT GROUP 0.29% of their portfolio | 5.7m $407.6m | Reduced -1.3m |
| STIFEL FINANCIAL CORP 0.33% of their portfolio | 5.6m $402.4m | Added +569.8k |
| ENVESTNET ASSET MANAGEMENT INC 0.09% of their portfolio | 5.4m $389.1m | Added +33.9k |
| SANDS CAPITAL MANAGEMENT, LLC 1.42% of their portfolio | 5.3m $381.0m | Reduced -4.1m |
| Bank Julius Baer & Co. Ltd, Zurich 0.98% of their portfolio | 5.3m $379.2m | Reduced -141.4k |
| Allianz Asset Management GmbH 0.47% of their portfolio | 4.8m $459.9m | Added +198.7k |
| PRIMECAP MANAGEMENT CO/CA/ 0.20% of their portfolio | 4.8m $342.0m | Added +378.7k |
| COATUE MANAGEMENT LLC 0.69% of their portfolio | 4.7m $336.3m | Reduced -2.2m |
| NATIXIS ADVISORS, LLC 0.37% of their portfolio | 4.7m $332.6m | Reduced -524.1k |
| Universal- Beteiligungs- und Servicegesellschaft mbH 0.51% of their portfolio | 4.6m $332.3m | Reduced -138.4k |
| ProShare Advisors LLC 0.47% of their portfolio | 4.6m $327.6m | Reduced -1.4m |
| NEW YORK STATE COMMON RETIREMENT FUND 0.41% of their portfolio | 4.5m $321.8m | Reduced -298.6k |
| Alecta Tjanstepension Omsesidigt 1.28% of their portfolio | 4.3m $304.0m | Unchanged |
| NOMURA ASSET MANAGEMENT INTERNATIONAL INC. 0.45% of their portfolio | 4.2m $296.9m | Reduced -315.9k |
| FEDERATED HERMES, INC. 0.42% of their portfolio | 4.1m $293.3m | Added +2.9m |
| Sustainable Growth Advisers, LP 2.85% of their portfolio | 4.1m $290.1m | Added +651.8k |
| Pictet Asset Management Holding SA 0.28% of their portfolio | 4.0m $288.2m | Reduced -1.6m |
| Employees Provident Fund Board 1.64% of their portfolio | 4.0m $285.6m | Added +3.2m |
| GILDER GAGNON HOWE & CO LLC 2.95% of their portfolio | 4.0m $285.5m | Reduced -192.6k |
| Vontobel Holding Ltd. 0.95% of their portfolio | 4.0m $282.9m | Reduced -869.0k |