GW HENSSLER & ASSOCIATES LTD

KENNESAW, GA · CIK 1080369 · 13F filing filed 2024-05-07

SEC-registered investment adviser since 1990 · corporation

Assets managed$3.8bn
Staff88 · 36 in investment roles
Main clients (by assets)High net worth individuals 78%, Pension plans 14%, Individuals 7%
Form ADV · 2026-03-31SEC adviser record

$1.7bn reported value +12.4% vs Q4 2023

173positions

28.4%in top 10

19 new 76 added 64 reduced 5 sold out vs Q4 2023

Holdings, Q1 2024

The small lines show how much was held over the last 4 quarters (adjusted for stock splits).

#	Security	Ticker	Shares	Value	% of portfolio	Change	Shares change
1	FIRST TR EXCHNG TRADED FD VI FT VEST LADDERED BUFD	BUFD	4,063,633	$95.9m5.63%	5.63%	Added +112.1k	+112,074 2.8%
2	MARATHON PETE CORP COM MPC	MPC	312,724	$63.0m3.70%	3.70%	Reduced -15.7k	-15,696 -4.8%
3	APPLE INC COM AAPL	AAPL	323,861	$55.5m3.26%	3.26%	Reduced -4.3k	-4,344 -1.3%
4	ISHARES TR S&P MC 400VL ETF IJJ	IJJ	419,075	$49.6m2.91%	2.91%	Added +19.1k	+19,055 4.8%
5	MICROSOFT CORP COM MSFT	MSFT	112,661	$47.4m2.78%	2.78%	Reduced -4.0k	-4,048 -3.5%
6	PHILLIPS 66 COM PSX	PSX	221,245	$36.1m2.12%	2.12%	Reduced -10.1k	-10,146 -4.4%
7	ALPHABET INC CAP STK CL A GOOGL	GOOGL	227,743	$34.4m2.02%	2.02%	Reduced -2.7k	-2,682 -1.2%
8	GSK PLC SPONSORED ADR GSK	GSK	793,582	$34.0m2.00%	2.00%	Reduced -9.9k	-9,859 -1.2%
9	ALLSTATE CORP COM ALL	ALL	196,120	$33.9m1.99%	1.99%	Reduced -4.0k	-3,989 -2.0%
10	EXXON MOBIL CORP COM XOM	XOM	289,994	$33.7m1.98%	1.98%	Added +868	+868 0.3%
11	INTERCONTINENTAL EXCHANGE IN COM ICE	ICE	241,027	$33.1m1.95%	1.95%	Reduced -2.9k	-2,936 -1.2%
12	CHEVRON CORP NEW COM CVX	CVX	209,247	$33.0m1.94%	1.94%	Added +4.9k	+4,936 2.4%
13	VERIZON COMMUNICATIONS INC COM VZ	VZ	783,633	$32.9m1.93%	1.93%	Added +100.1k	+100,118 14.7%
14	META PLATFORMS INC CL A META	META	67,408	$32.7m1.92%	1.92%	Reduced -3.2k	-3,229 -4.6%
15	ISHARES TR SP SMCP600VL ETF IJS	IJS	306,851	$31.5m1.85%	1.85%	Added +24.8k	+24,846 8.8%
16	KROGER CO COM KR	KR	525,335	$30.0m1.76%	1.76%	Added +5.5k	+5,474 1.1%
17	ABBVIE INC COM ABBV	ABBV	164,123	$29.9m1.76%	1.76%	Reduced -2.7k	-2,696 -1.6%
18	QUALCOMM INC COM QCOM	QCOM	162,654	$27.5m1.62%	1.62%	Reduced -2.4k	-2,403 -1.5%
19	ZIMMER BIOMET HOLDINGS INC COM ZBH	ZBH	204,061	$26.9m1.58%	1.58%	Added +10.8k	+10,764 5.6%
20	AMGEN INC COM AMGN	AMGN	94,658	$26.9m1.58%	1.58%	Reduced -505	-505 -0.5%
21	TRAVELERS COMPANIES INC COM TRV	TRV	113,408	$26.1m1.53%	1.53%	Reduced -2.9k	-2,875 -2.5%
22	PHILIP MORRIS INTL INC COM PM	PM	283,425	$26.0m1.53%	1.53%	Added +12.0k	+12,029 4.4%
23	AMERICAN ELEC PWR CO INC COM AEP	AEP	301,097	$25.9m1.52%	1.52%	Added +83.4k	+83,406 38.3%
24	SOUTHERN CO COM SO	SO	356,227	$25.6m1.50%	1.50%	Reduced -978	-978 -0.3%
25	DOMINION ENERGY INC COM D	D	513,044	$25.2m1.48%	1.48%	Added +164.5k	+164,516 47.2%
26	NOVARTIS AG SPONSORED ADR NVS	NVS	248,626	$24.0m1.41%	1.41%	Added +1.4k	+1,400 0.6%
27	DOLLAR GEN CORP NEW COM DG	DG	153,249	$23.9m1.40%	1.40%	Added +53.1k	+53,102 53.0%
28	MEDTRONIC PLC SHS MDT	MDT	272,869	$23.8m1.40%	1.40%	Added +17.1k	+17,108 6.7%
29	VISA INC COM CL A V	V	84,763	$23.7m1.39%	1.39%	Reduced -2.5k	-2,457 -2.8%
30	SEMPRA COM SRE	SRE	328,966	$23.6m1.39%	1.39%	Added +30.1k	+30,058 10.1%
31	MERCK & CO INC COM MRK	MRK	170,357	$22.5m1.32%	1.32%	Reduced -3.0k	-2,986 -1.7%
32	WALMART INC COM WMT	WMT	364,527	$21.9m1.29%	1.29%	Reduced -4.8k	-4,761 -1.3%
33	AMAZON COM INC COM AMZN	AMZN	120,544	$21.7m1.28%	1.28%	Reduced -2.4k	-2,414 -2.0%
34	BARRICK GOLD CORP COM COM		1,278,815	$21.3m1.25%	1.25%	Added +347.1k	+347,065 37.2%
35	GENERAL DYNAMICS CORP COM GD	GD	74,558	$21.1m1.24%	1.24%	Added +362	+362 0.5%
36	PEPSICO INC COM PEP	PEP	116,944	$20.5m1.20%	1.20%	Added +309	+309 0.3%
37	SCHWAB CHARLES CORP COM SCHW	SCHW	282,758	$20.5m1.20%	1.20%	Added +7.2k	+7,160 2.6%
38	COCA COLA CO COM KO	KO	329,740	$20.2m1.18%	1.18%	Added +237	+237 0.1%
39	INTEL CORP COM INTC	INTC	452,362	$20.0m1.17%	1.17%	Added +96.0k	+95,966 26.9%
40	CVS HEALTH CORP COM CVS	CVS	247,248	$19.7m1.16%	1.16%	Reduced -21.4k	-21,421 -8.0%
41	AMERICAN TOWER CORP NEW COM AMT	AMT	98,613	$19.5m1.14%	1.14%	Reduced -4.2k	-4,227 -4.1%
42	REGENERON PHARMACEUTICALS COM REGN	REGN	19,453	$18.7m1.10%	1.10%	Reduced -498	-498 -2.5%
43	TRACTOR SUPPLY CO COM TSCO	TSCO	71,037	$18.6m1.09%	1.09%	Reduced -1.2k	-1,163 -1.6%
44	EVERGY INC COM EVRG	EVRG	348,278	$18.6m1.09%	1.09%	Added +106.2k	+106,236 43.9%
45	EMERSON ELEC CO COM EMR	EMR	162,289	$18.4m1.08%	1.08%	Added +13.2k	+13,232 8.9%
46	COMCAST CORP NEW CL A CMCSA	CMCSA	409,866	$17.8m1.04%	1.04%	Added +23.1k	+23,097 6.0%
47	PRINCIPAL FINANCIAL GROUP IN COM PFG	PFG	201,606	$17.4m1.02%	1.02%	Added +3.9k	+3,906 2.0%
48	LOCKHEED MARTIN CORP COM LMT	LMT	37,915	$17.2m1.01%	1.01%	Added +2.3k	+2,293 6.4%
49	INGREDION INC COM INGR	INGR	146,922	$17.2m1.01%	1.01%	Reduced -621	-621 -0.4%
50	PUBLIC SVC ENTERPRISE GRP IN COM PEG	PEG	241,940	$16.2m0.95%	0.95%	Added +5.5k	+5,497 2.3%
51	AMCOR PLC ORD AMCR	AMCR	1,685,778	$16.0m0.94%	0.94%	Added +493.9k	+493,949 41.4%
52	WALGREENS BOOTS ALLIANCE INC COM WBA	WBA	706,294	$15.3m0.90%	0.90%	Added +237.4k	+237,376 50.6%
53	ALTRIA GROUP INC COM MO	MO	332,977	$14.5m0.85%	0.85%	Added +69.7k	+69,736 26.5%
54	GILEAD SCIENCES INC COM GILD	GILD	196,556	$14.4m0.85%	0.85%	Added +3.2k	+3,176 1.6%
55	ISHARES TR MSCI USA QLT FCT QUAL	QUAL	81,660	$13.4m0.79%	0.79%	Added +6.2k	+6,202 8.2%
56	MCDONALDS CORP COM MCD	MCD	46,508	$13.1m0.77%	0.77%	Reduced -355	-355 -0.8%
57	PAYPAL HLDGS INC COM PYPL	PYPL	180,838	$12.1m0.71%	0.71%	Added +4.6k	+4,623 2.6%
58	ADOBE INC COM ADBE	ADBE	23,826	$12.0m0.71%	0.71%	New
59	HOME DEPOT INC COM HD	HD	28,654	$11.0m0.65%	0.65%	Reduced -863	-863 -2.9%
60	SELECT SECTOR SPDR TR SBI MATERIALS XLB	XLB	117,415	$10.9m0.64%	0.64%	Reduced -126	-126 -0.1%
61	BRITISH AMERN TOB PLC SPONSORED ADR BTI	BTI	344,333	$10.5m0.62%	0.62%	Added +86.9k	+86,928 33.8%
62	ISHARES TR SELECT DIVID ETF DVY	DVY	84,786	$10.4m0.61%	0.61%	Added +12.3k	+12,279 16.9%
63	THERMO FISHER SCIENTIFIC INC COM TMO	TMO	17,501	$10.2m0.60%	0.60%	Reduced -131	-131 -0.7%
64	SELECT SECTOR SPDR TR ENERGY XLE	XLE	99,088	$9.4m0.55%	0.55%	Added +67	+67 0.1%
65	EOG RES INC COM EOG	EOG	69,673	$8.9m0.52%	0.52%	Added +20.5k	+20,543 41.8%
66	HILLENBRAND INC COM HI	HI	164,814	$8.3m0.49%	0.49%	Added +19.9k	+19,902 13.7%
67	VANGUARD INDEX FDS GROWTH ETF VUG	VUG	20,262	$7.0m0.41%	0.41%	Added +2.0k	+1,977 10.8%
68	VANGUARD WHITEHALL FDS HIGH DIV YLD VYM	VYM	52,579	$6.4m0.37%	0.37%	Added +7.1k	+7,146 15.7%
69	SCHWAB STRATEGIC TR SHT TM US TRES SCHO	SCHO	108,291	$5.2m0.31%	0.31%	Reduced -1.1k	-1,102 -1.0%
70	VANGUARD SPECIALIZED FUNDS DIV APP ETF VIG	VIG	27,796	$5.1m0.30%	0.30%	Added +2.7k	+2,679 10.7%
71	ILLINOIS TOOL WKS INC COM ITW	ITW	16,026	$4.3m0.25%	0.25%	Reduced -865	-865 -5.1%
72	ISHARES TR CORE S&P MCP ETF IJH	IJH	47,661	$2.9m0.17%	0.17%	Reduced -3.6k	-3,579 -7.0%
73	SCHWAB STRATEGIC TR US LRG CAP ETF SCHX	SCHX	46,340	$2.9m0.17%	0.17%	Reduced -709	-709 -1.5%
74	EQUIFAX INC COM EFX	EFX	9,459	$2.5m0.15%	0.15%	New
75	VANGUARD INDEX FDS S&P 500 ETF SHS VOO	VOO	4,004	$1.9m0.11%	0.11%	Unchanged
76	CHURCH & DWIGHT CO INC COM CHD	CHD	18,414	$1.9m0.11%	0.11%	Reduced -39	-39 -0.2%
77	SCHWAB STRATEGIC TR US LCAP GR ETF SCHG	SCHG	20,069	$1.9m0.11%	0.11%	Reduced -565	-565 -2.7%
78	SPDR S&P 500 ETF TR TR UNIT SPY	SPY	3,484	$1.8m0.11%	0.11%	Reduced -4.6k	-4,574 -56.8%
79	UMH PPTYS INC COM UMH	UMH	96,368	$1.6m0.09%	0.09%	Unchanged
80	ISHARES TR CORE S&P500 ETF IVV	IVV	2,955	$1.6m0.09%	0.09%	Reduced -129	-129 -4.2%
81	SCHWAB STRATEGIC TR US LCAP VA ETF SCHV	SCHV	18,887	$1.4m0.08%	0.08%	Reduced -46	-46 -0.2%
82	NVIDIA CORPORATION COM NVDA	NVDA	1,579	$1.4m0.08%	0.08%	Added +260	+260 19.7%
83	AFLAC INC COM AFL	AFL	15,556	$1.3m0.08%	0.08%	Reduced -504	-504 -3.1%
84	BERKSHIRE HATHAWAY INC DEL CL B NEW BRK.B	BRK.B	3,124	$1.3m0.08%	0.08%	Reduced -588	-588 -15.8%
85	NOVO-NORDISK A S ADR NVO	NVO	8,459	$1.1m0.06%	0.06%	Unchanged
86	COSTCO WHSL CORP NEW COM COST	COST	1,449	$1.1m0.06%	0.06%	Added +57	+57 4.1%
87	ALPHABET INC CAP STK CL C GOOG	GOOG	6,951	$1.1m0.06%	0.06%	Reduced -21	-21 -0.3%
88	BECTON DICKINSON & CO COM BDX	BDX	4,182	$1.0m0.06%	0.06%	Reduced -95	-95 -2.2%
89	SPDR GOLD TR GOLD SHS GLD	GLD	4,975	$1.0m0.06%	0.06%	Added +6	+6 0.1%
90	PROSHARES TR ULTRAPRO SHORT S ULTRAPRO SHORT S		149,539	$966.0k0.06%	0.06%	Added +33.2k	+33,241 28.6%
91	WASTE MGMT INC DEL COM WM	WM	4,464	$951.5k0.06%	0.06%	Added +81	+81 1.9%
92	GLOBAL PMTS INC COM GPN	GPN	6,938	$927.3k0.05%	0.05%	Unchanged
93	GENUINE PARTS CO COM GPC	GPC	5,977	$926.0k0.05%	0.05%	Added +28	+28 0.5%
94	ISHARES TR MSCI USA MIN VOL USMV	USMV	10,850	$906.8k0.05%	0.05%	Added +135	+135 1.3%
95	DISNEY WALT CO COM DIS	DIS	6,476	$792.5k0.05%	0.05%	Reduced -195	-195 -2.9%
96	ELI LILLY & CO COM LLY	LLY	1,006	$782.6k0.05%	0.05%	Added +72	+72 7.7%
97	UNITEDHEALTH GROUP INC COM UNH	UNH	1,539	$761.3k0.04%	0.04%	Reduced -3	-3 -0.2%
98	SHELL PLC SPON ADS SHEL	SHEL	11,167	$748.6k0.04%	0.04%	Unchanged
99	ISHARES TR RUS 1000 GRW ETF IWF	IWF	2,066	$696.3k0.04%	0.04%	Unchanged
100	PROCTER AND GAMBLE CO COM PG	PG	4,268	$692.5k0.04%	0.04%	Reduced -50.6k	-50,576 -92.2%

Sold out since Q4 2023

Security	Ticker	Shares held before	Value then
SANOFI SNY	SNY	152,386	$7.6m152.4k shares
INVESCO EXCH TRADED FD TR II SPLV	SPLV	4,828	$302.5k4.8k shares
VANGUARD SCOTTSDALE FDS VCIT	VCIT	3,426	$278.5k3.4k shares
VANGUARD TAX-MANAGED FDS VEA	VEA	5,095	$244.1k5.1k shares
VANGUARD BD INDEX FDS BND	BND	3,239	$238.2k3.2k shares